The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 190 201 205
Rank change year-on-year
+11 +4
Permanent jobs citing Google Analytics 41 18 8
As % of all permanent IT jobs located in the West Midlands 0.70% 0.34% 0.14%
As % of the Cloud Services category 10.68% 7.73% 4.02%
Number of salaries quoted 36 5 7
Average salary £35,000 £35,000 £25,000
Average salary % change year-on-year
- +40.00%
90% offered a salary of more than £22,500 £26,000 £23,100
10% offered a salary of more than £47,500 £35,000 £39,500
UK excluding London average salary £32,500 £31,500 £30,000
% change year-on-year
+3.17% +5.00%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the West Midlands region.

Cloud Services Category
West Midlands
Permanent IT job ads with a match in the
Cloud Services category
384 233 199
As % of all permanent IT jobs located in the West Midlands 6.56% 4.34% 3.58%
Number of salaries quoted 291 197 178
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £29,500 £25,000 £24,500
10% offered a salary of more than £65,000 £60,000 £61,500
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the West Midlands region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 29 July 2015.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 29 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire - 12 £42,500 - 3
Warwickshire - 11 £37,500 -
Birmingham -11 7 £40,000 +14.28%
Coventry - 5 £23,500 -
Wolverhampton - 3 £22,500 -
Solihull - 1 £24,000 -
Shropshire - 1 £20,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 29 July 2015, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 86 (100.00%) Google
1 86 (100.00%) Analytics
2 54 (62.79%) Marketing
3 47 (54.65%) SEO
4 42 (48.84%) User Experience
5 41 (47.67%) Degree
6 34 (39.53%) Pay per click
7 32 (37.21%) HTML
8 30 (34.88%) CSS
8 30 (34.88%) E-Commerce
8 30 (34.88%) Content Management
9 29 (33.72%) Agile Software Development
9 29 (33.72%) Analytical Skills
10 28 (32.56%) Digital Marketing
11 25 (29.07%) C#
11 25 (29.07%) JavaScript
11 25 (29.07%) .NET
12 24 (27.91%) Web Development
13 23 (26.74%) Change Control
14 22 (25.58%) MVC
14 22 (25.58%) ASP.NET
15 20 (23.26%) SQL Server
15 20 (23.26%) SQL
15 20 (23.26%) Management Information System
15 20 (23.26%) Microsoft
15 20 (23.26%) jQuery
16 19 (22.09%) MS Excel
16 19 (22.09%) XML
17 18 (20.93%) Visual Studio
17 18 (20.93%) Scrum

Google Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 29 July 2015, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 17 (19.77%) IIS
1 17 (19.77%) CMS
2 6 (6.98%) SharePoint
3 3 (3.49%) SharePoint 2013
4 1 (1.16%) SAS
4 1 (1.16%) Umbraco
4 1 (1.16%) WordPress
Applications
1 19 (22.09%) MS Excel
2 13 (15.12%) Photoshop
3 8 (9.30%) MS Office
3 8 (9.30%) Spreadsheet
4 1 (1.16%) SPSS
Business Applications
1 2 (2.33%) SAP Oil and Gas
2 1 (1.16%) Tridion
Cloud Services
1 1 (1.16%) Microsoft Azure
1 1 (1.16%) Adobe Analytics
Communications & Networking
1 11 (12.79%) SSL
2 6 (6.98%) Internet
2 6 (6.98%) HTTP
Database & Business Intelligence
1 20 (23.26%) SQL Server
2 11 (12.79%) SQL Server 2008
3 4 (4.65%) NoSQL
3 4 (4.65%) MS Access
4 2 (2.33%) Relational Database
5 1 (1.16%) QlikView
5 1 (1.16%) Big Data
Development Applications
1 18 (20.93%) Visual Studio
2 6 (6.98%) Team Foundation Server
3 3 (3.49%) Hudson
4 2 (2.33%) Dreamweaver
General
1 54 (62.79%) Marketing
2 11 (12.79%) Back Office
3 9 (10.47%) Finance
4 5 (5.81%) Telecoms
4 5 (5.81%) Retail
5 3 (3.49%) Advertising
6 2 (2.33%) Publishing
6 2 (2.33%) Legal
6 2 (2.33%) Manufacturing
6 2 (2.33%) Electronics
7 1 (1.16%) Automotive
7 1 (1.16%) Games
7 1 (1.16%) Dutch Language
7 1 (1.16%) Russian Language
Job Titles
1 24 (27.91%) Developer
2 14 (16.28%) Junior
3 12 (13.95%) Analyst
3 12 (13.95%) Junior Developer
4 7 (8.14%) PPC Specialist
4 7 (8.14%) Marketing Executive
4 7 (8.14%) PPC Manager
4 7 (8.14%) PPC Analyst
4 7 (8.14%) Digital Marketing Executive
4 7 (8.14%) PPC Executive
5 4 (4.65%) .NET Developer
5 4 (4.65%) C# Developer
5 4 (4.65%) C# .NET Developer
6 3 (3.49%) Business Analyst
6 3 (3.49%) Graduate
6 3 (3.49%) SEO Specialist
6 3 (3.49%) Web Analyst
6 3 (3.49%) SharePoint Developer
7 2 (2.33%) Junior Programmer
7 2 (2.33%) GUI Programmer
Libraries, Frameworks & Software Standards
1 32 (37.21%) HTML
2 30 (34.88%) CSS
3 25 (29.07%) .NET
4 22 (25.58%) ASP.NET
5 20 (23.26%) jQuery
6 19 (22.09%) XML
7 17 (19.77%) ASP.NET Web Forms
8 15 (17.44%) Web Services
9 13 (15.12%) HTML5
10 12 (13.95%) XHTML
11 10 (11.63%) ASP.NET MVC
12 8 (9.30%) Twitter Bootstrap
12 8 (9.30%) .NET Framework
13 7 (8.14%) AngularJS
14 6 (6.98%) ASP.NET Web API
14 6 (6.98%) Entity Framework
15 4 (4.65%) RESTful
16 2 (2.33%) Sass
16 2 (2.33%) CSS3
16 2 (2.33%) Hibernate
Miscellaneous
1 42 (48.84%) User Experience
2 29 (33.72%) Analytical Skills
3 20 (23.26%) Management Information System
4 17 (19.77%) Social Media
5 13 (15.12%) Copywriting
6 11 (12.79%) W3C
7 9 (10.47%) Digital Media
8 2 (2.33%) DTV
9 1 (1.16%) Data Integration
9 1 (1.16%) Statistics
9 1 (1.16%) Graphic Design
9 1 (1.16%) Mathematics
9 1 (1.16%) Computer Science
Operating Systems
1 6 (6.98%) Windows
Processes & Methodologies
1 86 (100.00%) Analytics
2 47 (54.65%) SEO
3 34 (39.53%) Pay per click
4 30 (34.88%) Content Management
4 30 (34.88%) E-Commerce
5 29 (33.72%) Agile Software Development
6 28 (32.56%) Digital Marketing
7 24 (27.91%) Web Development
8 23 (26.74%) Change Control
9 22 (25.58%) MVC
10 18 (20.93%) Scrum
11 13 (15.12%) Project Management
11 13 (15.12%) Multivariate Testing
11 13 (15.12%) Web Analytics
12 12 (13.95%) Risk Analysis
12 12 (13.95%) Regression Testing
12 12 (13.95%) PRINCE2
12 12 (13.95%) Penetration Testing
13 8 (9.30%) Competitor Analysis
13 8 (9.30%) Online Marketing
Programming Languages
1 25 (29.07%) C#
1 25 (29.07%) JavaScript
2 20 (23.26%) SQL
3 13 (15.12%) VB
4 11 (12.79%) T-SQL
5 5 (5.81%) Python
6 3 (3.49%) PHP
7 2 (2.33%) C++
7 2 (2.33%) COBOL
7 2 (2.33%) Java
7 2 (2.33%) VB.NET
7 2 (2.33%) Objective-C
8 1 (1.16%) R
8 1 (1.16%) MATLAB
Qualifications
1 41 (47.67%) Degree
Vendors
1 86 (100.00%) Google
2 20 (23.26%) Microsoft
3 11 (12.79%) Adobe
4 6 (6.98%) Omniture
5 2 (2.33%) Oracle
5 2 (2.33%) SAP
6 1 (1.16%) MicroStrategy
6 1 (1.16%) Coremetrics
6 1 (1.16%) Hitwise
6 1 (1.16%) Tableau
6 1 (1.16%) Jaspersoft
6 1 (1.16%) Yahoo!
Stoke-on-trent, Staffordshire
Dixons Carphone
Posted: Yesterday
Worcester
Searchability
Salary: £30000 - £35000 per annum + benefits
Posted: 6 days ago
Stafford, Staffordshire
Zonal Retail Data Systems Ltd
Salary: From £38,000 to £45,000 per annum plus standard company benefits
Posted: 19 days ago
Stafford, Staffordshire
Zonal Retail Data Systems Ltd
Salary: From £28,000 to £35,000 per annum plus company benefits
Posted: 19 days ago