The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 25 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 215 177 210
Rank change year-on-year
-38 +33
Permanent jobs citing Google Analytics 27 45 10
As % of all permanent IT jobs located in the West Midlands 0.44% 0.85% 0.19%
As % of the Cloud Services category 5.44% 14.42% 5.49%
Number of salaries quoted 27 35 6
Median salary £30,000 £24,000 £33,000
Median salary % change year-on-year
+25.00% -27.27%
90% offered a salary of more than £25,000 £22,000 £21,250
10% offered a salary of more than £38,500 £47,600 £53,750
UK excluding London median salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the West Midlands region.

Cloud Services Category
West Midlands
Permanent IT job ads with a match in the
Cloud Services category
496 312 182
As % of all permanent IT jobs located in the West Midlands 8.15% 5.91% 3.55%
Number of salaries quoted 367 237 164
Median salary £45,000 £42,500 £38,000
Median salary % change year-on-year
+5.88% +11.84%
90% offered a salary of more than £25,000 £23,000 £25,000
10% offered a salary of more than £65,000 £55,000 £60,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 25 May 2016.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 25 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Shropshire - 9 £25,000 - 1
Staffordshire +4 6 £28,500 -32.94% 1
Worcestershire - 5 £35,000 - 1
Birmingham -11 3 £30,000 -28.57% 1
Herefordshire - 2 £75,000 -
Solihull +15 1 £35,000 +45.83%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 25 May 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Google Analytics.

1 65 (100.00%) Google
1 65 (100.00%) Analytics
2 52 (80.00%) HTML
3 51 (78.46%) CSS
4 40 (61.54%) SEO
5 36 (55.38%) JavaScript
6 35 (53.85%) Web Development
7 34 (52.31%) jQuery
8 27 (41.54%) Marketing
8 27 (41.54%) MVC
8 27 (41.54%) HTML5
9 22 (33.85%) Web Services
9 22 (33.85%) RESTful
10 21 (32.31%) C#
11 20 (30.77%) .NET
12 19 (29.23%) PHP
12 19 (29.23%) Unit Testing
13 18 (27.69%) E-Commerce
14 17 (26.15%) SQL
14 17 (26.15%) REST
15 15 (23.08%) Agile Software Development
16 14 (21.54%) Photoshop
16 14 (21.54%) ASP.NET
16 14 (21.54%) AdWords
17 13 (20.00%) CSS3
17 13 (20.00%) OO
17 13 (20.00%) SQL Server
17 13 (20.00%) CMS
17 13 (20.00%) JSON
17 13 (20.00%) Git (software)

Google Analytics
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (20.00%) CMS
2 8 (12.31%) WebSphere
3 5 (7.69%) Tomcat
4 3 (4.62%) Umbraco
5 2 (3.08%) IIS
6 1 (1.54%) Apache
6 1 (1.54%) SAS
6 1 (1.54%) SharePoint
Applications
1 14 (21.54%) Photoshop
2 5 (7.69%) MS Excel
3 4 (6.15%) Adobe Creative Suite
4 3 (4.62%) Adobe Illustrator
5 2 (3.08%) SPSS
Cloud Services
1 14 (21.54%) AdWords
2 9 (13.85%) Amazon AWS
Database & Business Intelligence
1 13 (20.00%) SQL Server
2 12 (18.46%) MySQL
3 4 (6.15%) Relational Database
4 3 (4.62%) NoSQL
Development Applications
1 13 (20.00%) Git (software)
2 9 (13.85%) PHPUnit
2 9 (13.85%) Subversion
3 4 (6.15%) Team Foundation Server
4 3 (4.62%) Dreamweaver
General
1 27 (41.54%) Marketing
2 11 (16.92%) Finance
2 11 (16.92%) Retail
3 9 (13.85%) Banking
4 2 (3.08%) Multimedia
5 1 (1.54%) Advertising
5 1 (1.54%) French Language
5 1 (1.54%) Games
5 1 (1.54%) German Language
5 1 (1.54%) Italian Language
5 1 (1.54%) Local Government
5 1 (1.54%) Publishing
5 1 (1.54%) Spanish Language
Job Titles
1 39 (60.00%) Developer
2 13 (20.00%) HTML CSS Developer
2 13 (20.00%) HTML Developer
3 12 (18.46%) .NET Developer
3 12 (18.46%) JavaScript Developer
3 12 (18.46%) PHP Developer
4 11 (16.92%) Web Developer
5 9 (13.85%) MySQL Developer
5 9 (13.85%) PHP MySQL Developer
6 8 (12.31%) Online Merchandiser
7 6 (9.23%) SEO Executive
8 5 (7.69%) Junior
8 5 (7.69%) Junior .NET Developer
8 5 (7.69%) Junior Developer
9 4 (6.15%) Designer
9 4 (6.15%) Mobile Developer
10 3 (4.62%) Account Manager
10 3 (4.62%) Analyst
10 3 (4.62%) Front End Developer (Client-Side Developer)
10 3 (4.62%) PHP Web Developer
Libraries, Frameworks & Software Standards
1 52 (80.00%) HTML
2 51 (78.46%) CSS
3 34 (52.31%) jQuery
4 27 (41.54%) HTML5
5 22 (33.85%) RESTful
5 22 (33.85%) Web Services
6 20 (30.77%) .NET
7 17 (26.15%) REST
8 14 (21.54%) ASP.NET
9 13 (20.00%) ASP.NET MVC
9 13 (20.00%) CSS3
9 13 (20.00%) JSON
10 10 (15.38%) XML
11 9 (13.85%) Ajax
11 9 (13.85%) beanstalkd
11 9 (13.85%) LAMP
11 9 (13.85%) Laravel
12 7 (10.77%) PhoneGap
13 5 (7.69%) JSP
14 4 (6.15%) SOAP
Miscellaneous
1 12 (18.46%) Mobile App
2 9 (13.85%) Social Media
3 7 (10.77%) User Experience
4 5 (7.69%) EPoS
5 4 (6.15%) Animation
5 4 (6.15%) Computer Science
6 2 (3.08%) Algorithms
6 2 (3.08%) Graphic Design
6 2 (3.08%) Social Network
6 2 (3.08%) W3C
7 1 (1.54%) Driving Licence
7 1 (1.54%) Mathematics
7 1 (1.54%) NHS
7 1 (1.54%) RIA
7 1 (1.54%) Smartphone
Operating Systems
1 9 (13.85%) Apple iOS
2 4 (6.15%) Android
2 4 (6.15%) Windows
2 4 (6.15%) Windows Mobile
Processes & Methodologies
1 65 (100.00%) Analytics
2 40 (61.54%) SEO
3 35 (53.85%) Web Development
4 27 (41.54%) MVC
5 19 (29.23%) Unit Testing
6 18 (27.69%) E-Commerce
7 15 (23.08%) Agile Software Development
8 13 (20.00%) OO
9 10 (15.38%) Time Management
10 9 (13.85%) Email Marketing
10 9 (13.85%) OO PHP
10 9 (13.85%) Web Design
11 8 (12.31%) Product Management
11 8 (12.31%) Tag Management
12 7 (10.77%) Pay per click
13 4 (6.15%) Front End Development
13 4 (6.15%) Mobile Development
13 4 (6.15%) Project Management
13 4 (6.15%) Secure Coding
14 3 (4.62%) Link Building
Programming Languages
1 36 (55.38%) JavaScript
2 21 (32.31%) C#
3 19 (29.23%) PHP
4 17 (26.15%) SQL
5 9 (13.85%) Java
5 9 (13.85%) PHP 5
6 4 (6.15%) Objective-C
7 1 (1.54%) VB
7 1 (1.54%) VB.NET
Qualifications
1 5 (7.69%) DBS Check
1 5 (7.69%) Degree
Quality Assurance & Compliance
1 5 (7.69%) PCI DSS
2 1 (1.54%) QA
Vendors
1 65 (100.00%) Google
2 8 (12.31%) Adobe
2 8 (12.31%) ATG
2 8 (12.31%) hybris
2 8 (12.31%) IBM
2 8 (12.31%) Oracle
3 7 (10.77%) Microsoft
4 4 (6.15%) Xamarin
5 2 (3.08%) Facebook
5 2 (3.08%) Twitter
6 1 (1.54%) OpenText
6 1 (1.54%) RedDot
Tamworth, Staffordshire
Big Red Recruitment
Salary: £27000 - £29000 per annum + incremental salary + 25 days holiday
Posted: 2 hours ago
Redditch, Worcestershire
RecruitmentRevolution.com Limited
Salary: From £30,000 to £40,000 per annum +life insurance+birthday off+25 days
Posted: 2 hours ago
Warwickshire
Big Red Recruitment
Salary: £25000 per annum + company car, pension, health care
Posted: Yesterday
Birmingham, West Midlands (County)
Applause IT Innovation
Salary: £40000 - £50000 per annum
Posted: Yesterday
Shrewsbury, Shropshire
IT Executive Ltd
Salary: £25000 - £35000 per annum
Posted: 5 days ago
Stratford-upon-Avon
Bluetown Online LTD
Posted: 20 days ago