The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the West Midlands region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Google Analytics
Rank 191 181 171
Rank change year-on-year
-10 -10
Permanent jobs citing Google Analytics 13 4 5
As % of all permanent IT jobs located in the West Midlands 0.259% 0.088% 0.120%
As % of the Business Applications category 2.653% 1.005% 1.182%
Number of salaries quoted 12 3 5
Average salary £29,750 £27,500 £36,500
Average salary % change year-on-year
+8.18% -24.65%
90% offered a salary of more than £25,000 £19,700 £24,852
10% offered a salary of more than £46,000 £31,500 £37,500
UK excluding London average salary £30,000 £30,000 £30,000
All Business Applications
West Midlands
Permanent IT job ads with a match in the
Business Applications category
490 398 423
As % of all permanent IT jobs located in the West Midlands 9.745% 8.732% 10.14%
Number of salaries quoted 366 330 364
Average salary £50,000 £55,000 £50,000
Average salary % change year-on-year
-9.09% +10.00%
90% offered a salary of more than £37,500 £33,400 £30,000
10% offered a salary of more than £60,000 £70,000 £65,000
UK excluding London average salary £47,500 £50,000 £50,000
% change year-on-year
-5.00% -
Google Analytics
England

Google Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the West Midlands region as a proportion of the total demand within the Business Applications category.

West Midlands Google Analytics Jobs Demand Trend

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

West Midlands Google Analytics Salary Trend

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 24 May 2013.

West Midlands Google Analytics Salary Histogram

Google Analytics
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Birmingham - 6 £44,250 -
Shropshire - 4 £25,000 -
Warwickshire - 2 £32,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 23 (100.00%) Google
1 23 (100.00%) Analytics
2 19 (82.61%) Marketing
3 11 (47.83%) SEO
4 10 (43.48%) Social Media
5 9 (39.13%) Pay per click
6 8 (34.78%) HTML
6 8 (34.78%) JavaScript
6 8 (34.78%) CSS
7 7 (30.43%) E-Commerce
7 7 (30.43%) Photoshop
8 6 (26.09%) MS Excel
8 6 (26.09%) Online Marketing
8 6 (26.09%) Digital Media
9 5 (21.74%) Digital Marketing
9 5 (21.74%) Omniture
10 4 (17.39%) Yahoo!
10 4 (17.39%) Zend
10 4 (17.39%) Zend Framework
10 4 (17.39%) Ajax
10 4 (17.39%) Content Management
10 4 (17.39%) Advertising
10 4 (17.39%) CRM
10 4 (17.39%) Adobe
10 4 (17.39%) Web Services
10 4 (17.39%) Linux
10 4 (17.39%) Apache
10 4 (17.39%) PHP
10 4 (17.39%) MySQL
10 4 (17.39%) PHP5

Google Analytics
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Development
1 8 (34.78%) HTML
1 8 (34.78%) CSS
2 4 (17.39%) Zend Framework
2 4 (17.39%) Ajax
2 4 (17.39%) Web Services
2 4 (17.39%) jQuery
3 3 (13.04%) Flash
4 2 (8.696%) .NET Framework
4 2 (8.696%) XML
4 2 (8.696%) ASP
4 2 (8.696%) .NET
Application Platforms
1 4 (17.39%) Apache
2 2 (8.696%) CMS
2 2 (8.696%) SharePoint
3 1 (4.348%) Umbraco
Applications
1 7 (30.43%) Photoshop
2 6 (26.09%) MS Excel
3 2 (8.696%) Adobe Illustrator
4 1 (4.348%) MS Office
Business Applications
1 1 (4.348%) SiteCatalyst
1 1 (4.348%) WebTrends
Database & Business Intelligence
1 4 (17.39%) MySQL
2 2 (8.696%) SQL Server
Development Applications
1 4 (17.39%) Git (software)
2 2 (8.696%) Dreamweaver
2 2 (8.696%) VSS/SourceSafe
General
1 19 (82.61%) Marketing
2 4 (17.39%) Advertising
3 2 (8.696%) Publishing
4 1 (4.348%) Retail
4 1 (4.348%) Automotive
Job Titles
1 8 (34.78%) Developer
2 4 (17.39%) Analyst
2 4 (17.39%) Account Manager
2 4 (17.39%) Marketing Executive
2 4 (17.39%) Digital Account Manager
3 3 (13.04%) Front-End Developer
4 2 (8.696%) Development Specialist
4 2 (8.696%) Web Developer
4 2 (8.696%) Web Content Specialist
5 1 (4.348%) Web Analytics Manager
5 1 (4.348%) PPC Manager
5 1 (4.348%) PPC Analyst
5 1 (4.348%) Digital Marketing Executive
5 1 (4.348%) PPC Executive
5 1 (4.348%) Consultant
5 1 (4.348%) Programmer
5 1 (4.348%) ASP Developer
5 1 (4.348%) PHP Developer
5 1 (4.348%) Web Programmer
5 1 (4.348%) Web Manager
Miscellaneous
1 10 (43.48%) Social Media
2 6 (26.09%) Digital Media
3 4 (17.39%) FMCG
4 3 (13.04%) Economics
4 3 (13.04%) Mathematics
4 3 (13.04%) Physics
4 3 (13.04%) Statistics
5 2 (8.696%) Graphic Design
Operating Systems
1 4 (17.39%) Linux
Processes & Methodologies
1 23 (100.00%) Analytics
2 11 (47.83%) SEO
3 9 (39.13%) Pay per click
4 7 (30.43%) E-Commerce
5 6 (26.09%) Online Marketing
6 5 (21.74%) Digital Marketing
7 4 (17.39%) Content Management
7 4 (17.39%) CRM
7 4 (17.39%) MVC
8 3 (13.04%) Regression Analysis
8 3 (13.04%) Data Analysis
8 3 (13.04%) Web Analytics
9 2 (8.696%) Web Development
9 2 (8.696%) Business Development
9 2 (8.696%) Stakeholder Management
9 2 (8.696%) Web Design
9 2 (8.696%) Risk Assessment
9 2 (8.696%) Password Management
10 1 (4.348%) Multivariate Testing
10 1 (4.348%) Project Management
Programming Languages
1 8 (34.78%) JavaScript
2 4 (17.39%) PHP
2 4 (17.39%) PHP5
3 3 (13.04%) VB
4 2 (8.696%) C#
4 2 (8.696%) SQL
4 2 (8.696%) T-SQL
Qualifications
1 3 (13.04%) Degree
Vendors
1 23 (100.00%) Google
2 5 (21.74%) Omniture
3 4 (17.39%) Yahoo!
3 4 (17.39%) Zend
3 4 (17.39%) Adobe
4 3 (13.04%) Microsoft
Warwickshire
You will create persuasive and SEO friendly product copy and communicate all online merchandising activity with stores, suppliers, catalogues, affiliates and any marketing campaigns. It is envisaged the...
Assured Recruitment Solutions
Salary: £20k - 30k per year
Posted: 23 May 2013
Warwickshire
You will create persuasive and SEO friendly product copy and communicate all online merchandising activity with stores, suppliers, catalogues, affiliates and any marketing campaigns. It is envisaged the...
Assured Recruitment Solutions
Salary: £25k - 30k per year
Posted: 17 May 2013
Solihull, West Midlands
Responsibilities* Regularly update the company website* Increase web presence, daily blogs, social media etc* Contribute to the vision, strategy & innovation of the company website* Provide 1st line application...
greywood
Salary: £18000 - £23000 per annum + Benefits
Posted: 22 May 2013
Solihull, West Midlands (County)
Responsibilities * Regularly update the company website * Increase web presence, daily blogs, social media etc * Contribute to the vision, strategy & innovation of the company website * Provide 1st line application...
Greywood Associates Limited
Salary: £18000 - £23000 per annum + Benefits
Posted: 21 May 2013
Birmingham, West Midlands (County)
Application / Front - end Developer - Classic ASP / HTML / XML / CSS... Exposure to HTML, XML and CSS is essential... Awareness of MS SQL / T - SQL, SQL Server, MS SharePoint and...
Harvey Nash plc
Salary: £27000 per annum
Posted: 17 May 2013
Worcestershire
Worcestershire based £24,000 - £27,000 + Benefits My client, a leading retail organisation, is looking for an SEO executive to join their established on-line marketing team... As...
serocor solution
Salary: £24000 - £27000 per annum + benefits
Posted: 22 May 2013