The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Google Analytics
Rank 190 169 185
Rank change year-on-year
-21 +16
Permanent jobs citing Google Analytics 20 17 11
As % of all permanent IT jobs located in the West Midlands 0.40% 0.41% 0.24%
As % of the Business Applications category 4.64% 4.50% 1.89%
Number of salaries quoted 13 15 8
Average salary £22,000 £28,500 £31,250
Average salary % change year-on-year
-22.80% -8.80%
90% offered a salary of more than £19,000 £21,500 £23,500
10% offered a salary of more than £30,000 £36,500 £35,500
UK excluding London average salary £30,000 £33,500 £32,500
% change year-on-year
-10.44% +3.07%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the West Midlands region.

Business Applications Category
West Midlands
Permanent IT job ads with a match in the
Business Applications category
431 378 583
As % of all permanent IT jobs located in the West Midlands 8.63% 9.12% 12.87%
Number of salaries quoted 347 283 462
Average salary £50,500 £45,000 £50,000
Average salary % change year-on-year
+12.22% -10.00%
90% offered a salary of more than £34,000 £29,000 £32,500
10% offered a salary of more than £75,000 £62,500 £67,500
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the West Midlands region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 5 March 2015.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 5 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry - 9 £22,000 - 4
Staffordshire -6 2 £19,000 -47.58%
Birmingham -17 1 - -
Warwickshire - 1 £55,000 - 1
Walsall - 1 £19,000 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 5 March 2015, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 25 (100.00%) Google
1 25 (100.00%) Analytics
2 16 (64.00%) Marketing
2 16 (64.00%) Degree
2 16 (64.00%) Content Management
3 15 (60.00%) SEO
4 13 (52.00%) User Experience
5 12 (48.00%) HTML
5 12 (48.00%) JavaScript
5 12 (48.00%) CSS
6 11 (44.00%) Social Media
7 10 (40.00%) Pay per click
8 9 (36.00%) Change Control
8 9 (36.00%) CMS
9 8 (32.00%) Management Information System
9 8 (32.00%) E-Commerce
9 8 (32.00%) XML
9 8 (32.00%) .NET
9 8 (32.00%) C#
9 8 (32.00%) SQL
9 8 (32.00%) jQuery
10 7 (28.00%) Digital Marketing
10 7 (28.00%) Digital Media
11 5 (20.00%) Project Management
11 5 (20.00%) Regression Testing
11 5 (20.00%) Scrum
11 5 (20.00%) Penetration Testing
11 5 (20.00%) SQL Server
11 5 (20.00%) PRINCE2
11 5 (20.00%) Multivariate Testing

Google Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 5 March 2015, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 9 (36.00%) CMS
2 4 (16.00%) IIS
3 1 (4.00%) SAS
Applications
1 3 (12.00%) Photoshop
1 3 (12.00%) MS Excel
1 3 (12.00%) Spreadsheet
2 1 (4.00%) SPSS
Business Applications
1 1 (4.00%) WebTrends
Communications & Networking
1 4 (16.00%) SSL
2 1 (4.00%) Intranet
2 1 (4.00%) Internet
Database & Business Intelligence
1 5 (20.00%) SQL Server
2 4 (16.00%) SQL Server 2008
3 1 (4.00%) BusinessObjects
3 1 (4.00%) QlikView
3 1 (4.00%) Relational Database
3 1 (4.00%) Big Data
Development Applications
1 4 (16.00%) Visual Studio
General
1 16 (64.00%) Marketing
2 4 (16.00%) Back Office
2 4 (16.00%) Advertising
2 4 (16.00%) Publishing
Job Titles
1 7 (28.00%) Junior
2 4 (16.00%) Web Editor
2 4 (16.00%) Junior Developer
2 4 (16.00%) Programmer
2 4 (16.00%) Developer
3 3 (12.00%) Junior Programmer
3 3 (12.00%) Graduate
3 3 (12.00%) SEO Specialist
3 3 (12.00%) GUI Programmer
4 1 (4.00%) Senior Programmer
4 1 (4.00%) Senior Analyst
4 1 (4.00%) Senior Analyst Programmer
4 1 (4.00%) Analyst
4 1 (4.00%) Analyst Programmer
4 1 (4.00%) Graduate Programmer
4 1 (4.00%) Marketing Executive
4 1 (4.00%) Digital Marketing Executive
4 1 (4.00%) Data Scientist
Libraries, Frameworks & Software Standards
1 12 (48.00%) HTML
1 12 (48.00%) CSS
2 8 (32.00%) XML
2 8 (32.00%) .NET
2 8 (32.00%) jQuery
3 4 (16.00%) ASP.NET Web Forms
3 4 (16.00%) Sass
3 4 (16.00%) Twitter Bootstrap
3 4 (16.00%) JDBC
3 4 (16.00%) JSP
3 4 (16.00%) Servlets
3 4 (16.00%) Web Services
3 4 (16.00%) XHTML
3 4 (16.00%) ASP.NET
3 4 (16.00%) Hibernate
Miscellaneous
1 13 (52.00%) User Experience
2 11 (44.00%) Social Media
3 8 (32.00%) Management Information System
4 7 (28.00%) Digital Media
5 5 (20.00%) Analytical Skills
6 4 (16.00%) W3C
7 3 (12.00%) Copywriting
8 1 (4.00%) Statistics
Processes & Methodologies
1 25 (100.00%) Analytics
2 16 (64.00%) Content Management
3 15 (60.00%) SEO
4 10 (40.00%) Pay per click
5 9 (36.00%) Change Control
6 8 (32.00%) E-Commerce
7 7 (28.00%) Digital Marketing
8 5 (20.00%) Project Management
8 5 (20.00%) Regression Testing
8 5 (20.00%) Scrum
8 5 (20.00%) Penetration Testing
8 5 (20.00%) PRINCE2
8 5 (20.00%) Multivariate Testing
8 5 (20.00%) Agile Software Development
8 5 (20.00%) Risk Analysis
9 4 (16.00%) User Acceptance Testing
9 4 (16.00%) Web Development
9 4 (16.00%) Online Marketing
9 4 (16.00%) CRM
9 4 (16.00%) MVC
Programming Languages
1 12 (48.00%) JavaScript
2 8 (32.00%) C#
2 8 (32.00%) SQL
3 4 (16.00%) PHP
3 4 (16.00%) T-SQL
3 4 (16.00%) VB
3 4 (16.00%) VB.NET
3 4 (16.00%) C++
3 4 (16.00%) COBOL
3 4 (16.00%) Java
3 4 (16.00%) Objective-C
4 2 (8.00%) Python
5 1 (4.00%) MATLAB
5 1 (4.00%) R
Qualifications
1 16 (64.00%) Degree
2 5 (20.00%) VCP4
Vendors
1 25 (100.00%) Google
2 4 (16.00%) Oracle
3 3 (12.00%) Microsoft
3 3 (12.00%) Adobe
4 1 (4.00%) MicroStrategy
4 1 (4.00%) Business Objects
4 1 (4.00%) SAP
4 1 (4.00%) Omniture
4 1 (4.00%) Tableau
4 1 (4.00%) Jaspersoft
Coventry, Warwickshire
Camping and Caravanning Club
Salary: £19,000 - £25,000 + Benefits
Posted: 9 hours ago
Coventry, Warwickshire
Camping and Caravanning Club
Salary: £19,000 - £25,000 + Benefits
Posted: 14 hours ago
Warwick, Warwickshire
Understanding Recruitment
Salary: £45000 - £55000 per annum + Benefits
Posted: 4 days ago
West Midlands
Camping and Caravanning Club
Posted: 15 days ago
Coventry, Warwickshire
Camping and Caravanning Club
Salary: £19,000 - £25,000 + Benefits
Posted: 15 days ago
Coventry, Warwickshire
Camping and Caravanning Club
Posted: 15 days ago
Shrewsbury
Blue Town Online
Salary: Competitive
Posted: 22 days ago
Shrewsbury
Blue Town Online
Salary: £16k per year
Posted: 22 days ago