The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 2 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2015
Same period 2014 Same period 2013
Google Analytics
Rank 176 193 203
Rank change year-on-year
+17 +10
Permanent jobs citing Google Analytics 44 22 10
As % of all permanent IT jobs located in the West Midlands 0.77% 0.40% 0.18%
As % of the Cloud Services category 11.06% 8.53% 5.99%
Number of salaries quoted 33 6 8
Average salary £32,500 £35,000 £28,000
Average salary % change year-on-year
-7.14% +25.00%
90% offered a salary of more than £22,700 £29,500 £22,850
10% offered a salary of more than £42,580 £36,250 £53,000
UK excluding London average salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the West Midlands region.

Cloud Services Category
West Midlands
Permanent IT job ads with a match in the
Cloud Services category
398 258 167
As % of all permanent IT jobs located in the West Midlands 7.00% 4.71% 3.02%
Number of salaries quoted 317 216 150
Average salary £40,000 £44,000 £42,500
Average salary % change year-on-year
-9.09% +3.52%
90% offered a salary of more than £27,500 £29,000 £24,000
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London average salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the West Midlands region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 2 September 2015.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 2 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire - 17 £35,000 - 2
Warwickshire +11 16 £37,500 -
Birmingham -3 5 £30,000 -14.28% 2
Coventry - 5 £23,500 -
Shropshire - 1 £20,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 2 September 2015, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 86 (100.00%) Google
1 86 (100.00%) Analytics
2 53 (61.63%) Marketing
3 52 (60.47%) SEO
4 33 (38.37%) User Experience
5 30 (34.88%) Pay per click
5 30 (34.88%) Digital Marketing
6 28 (32.56%) Agile Software Development
7 27 (31.40%) HTML
8 26 (30.23%) Degree
8 26 (30.23%) Analytical Skills
9 25 (29.07%) Web Development
10 24 (27.91%) CSS
11 23 (26.74%) C#
11 23 (26.74%) .NET
12 22 (25.58%) ASP.NET
12 22 (25.58%) E-Commerce
12 22 (25.58%) MVC
13 20 (23.26%) Content Management
14 19 (22.09%) Microsoft
14 19 (22.09%) SQL Server
15 18 (20.93%) SQL
16 17 (19.77%) JavaScript
16 17 (19.77%) MS Excel
16 17 (19.77%) jQuery
17 16 (18.60%) HTML5
18 14 (16.28%) Scrum
18 14 (16.28%) Web Services
18 14 (16.28%) XML
18 14 (16.28%) Visual Studio

Google Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 2 September 2015, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 13 (15.12%) IIS
1 13 (15.12%) CMS
2 6 (6.98%) SharePoint
3 4 (4.65%) WordPress
4 3 (3.49%) SharePoint 2013
5 1 (1.16%) Drupal
5 1 (1.16%) Umbraco
Applications
1 17 (19.77%) MS Excel
2 10 (11.63%) Photoshop
3 8 (9.30%) MS Office
4 5 (5.81%) Spreadsheet
Business Applications
1 2 (2.33%) SAP Oil and Gas
2 1 (1.16%) Tridion
Cloud Services
1 1 (1.16%) Microsoft Azure
1 1 (1.16%) Adobe Analytics
Communications & Networking
1 7 (8.14%) SSL
1 7 (8.14%) Internet
2 6 (6.98%) HTTP
Database & Business Intelligence
1 19 (22.09%) SQL Server
2 7 (8.14%) SQL Server 2008
3 5 (5.81%) MS Access
4 4 (4.65%) NoSQL
5 1 (1.16%) Relational Database
Development Applications
1 14 (16.28%) Visual Studio
2 6 (6.98%) Team Foundation Server
3 3 (3.49%) Hudson
4 2 (2.33%) Dreamweaver
General
1 53 (61.63%) Marketing
2 12 (13.95%) Finance
3 10 (11.63%) Retail
4 8 (9.30%) Telecoms
5 7 (8.14%) Back Office
6 3 (3.49%) Games
7 2 (2.33%) Legal
7 2 (2.33%) Manufacturing
7 2 (2.33%) Publishing
7 2 (2.33%) Electronics
8 1 (1.16%) Automotive
8 1 (1.16%) Dutch Language
8 1 (1.16%) Russian Language
Job Titles
1 25 (29.07%) Developer
2 13 (15.12%) Analyst
3 10 (11.63%) PPC Specialist
3 10 (11.63%) PPC Manager
3 10 (11.63%) PPC Analyst
3 10 (11.63%) PPC Executive
4 8 (9.30%) Junior
4 8 (9.30%) Junior Developer
5 7 (8.14%) Marketing Executive
5 7 (8.14%) .NET Developer
5 7 (8.14%) C# Developer
5 7 (8.14%) Digital Marketing Executive
5 7 (8.14%) C# .NET Developer
6 3 (3.49%) Business Analyst
6 3 (3.49%) Web Analyst
6 3 (3.49%) SharePoint Developer
7 2 (2.33%) SEO Manager
7 2 (2.33%) Data Analyst
7 2 (2.33%) Development Team Leader
7 2 (2.33%) SQL DBA
Libraries, Frameworks & Software Standards
1 27 (31.40%) HTML
2 24 (27.91%) CSS
3 23 (26.74%) .NET
4 22 (25.58%) ASP.NET
5 17 (19.77%) jQuery
6 16 (18.60%) HTML5
7 14 (16.28%) ASP.NET MVC
7 14 (16.28%) Web Services
7 14 (16.28%) XML
8 13 (15.12%) ASP.NET Web Forms
9 8 (9.30%) XHTML
9 8 (9.30%) .NET Framework
10 7 (8.14%) RESTful
10 7 (8.14%) AngularJS
11 6 (6.98%) Twitter Bootstrap
11 6 (6.98%) ASP.NET Web API
11 6 (6.98%) Entity Framework
12 3 (3.49%) Ajax
13 2 (2.33%) CSS3
14 1 (1.16%) Backbone.js
Miscellaneous
1 33 (38.37%) User Experience
2 26 (30.23%) Analytical Skills
3 13 (15.12%) Management Information System
4 12 (13.95%) Social Media
5 10 (11.63%) Copywriting
6 7 (8.14%) W3C
7 6 (6.98%) Digital Media
8 2 (2.33%) EPoS
8 2 (2.33%) DTV
9 1 (1.16%) Data Integration
9 1 (1.16%) FMCG
9 1 (1.16%) Graphic Design
9 1 (1.16%) Mathematics
9 1 (1.16%) Computer Science
Operating Systems
1 6 (6.98%) Windows
Processes & Methodologies
1 86 (100.00%) Analytics
2 52 (60.47%) SEO
3 30 (34.88%) Pay per click
3 30 (34.88%) Digital Marketing
4 28 (32.56%) Agile Software Development
5 25 (29.07%) Web Development
6 22 (25.58%) E-Commerce
6 22 (25.58%) MVC
7 20 (23.26%) Content Management
8 14 (16.28%) Scrum
8 14 (16.28%) Change Control
9 13 (15.12%) Web Analytics
10 11 (12.79%) Project Management
11 8 (9.30%) Multivariate Testing
12 7 (8.14%) Online Marketing
12 7 (8.14%) Risk Analysis
12 7 (8.14%) Regression Testing
12 7 (8.14%) PRINCE2
12 7 (8.14%) Penetration Testing
12 7 (8.14%) Data Analysis
Programming Languages
1 23 (26.74%) C#
2 18 (20.93%) SQL
3 17 (19.77%) JavaScript
4 10 (11.63%) VB
5 7 (8.14%) T-SQL
6 3 (3.49%) Python
7 1 (1.16%) PHP
Qualifications
1 26 (30.23%) Degree
Vendors
1 86 (100.00%) Google
2 19 (22.09%) Microsoft
3 8 (9.30%) Adobe
3 8 (9.30%) Omniture
4 2 (2.33%) SAP
5 1 (1.16%) Yahoo!
5 1 (1.16%) NEC
5 1 (1.16%) Coremetrics
5 1 (1.16%) Hitwise
5 1 (1.16%) Facebook
5 1 (1.16%) Twitter
Stafford, Staffordshire
Evolution Recruitment Solutions
Salary: 50,000 + benefits
Posted: 6 days ago
Stafford, Staffordshire
Evolution Recruitment Solutions
Salary: 30,000 - 40,000 + benefits
Posted: 6 days ago
Birmingham
Applause IT Innovation
Salary: £28000 - £32000 per annum + + Great Benefits
Posted: 9 days ago
Birmingham
Applause IT Innovation
Salary: £25000 - £28000 per annum + + Great Benefits
Posted: 15 days ago