The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 225 192 188
Rank change year-on-year
-33 -4
Permanent jobs citing Google Analytics 5 18 11
As % of all permanent IT jobs located in the West Midlands 0.087% 0.34% 0.24%
As % of the Business Applications category 0.91% 4.05% 2.23%
Number of salaries quoted 2 16 9
Average salary £30,750 £30,250 £29,000
Average salary % change year-on-year
+1.65% +4.31%
90% offered a salary of more than £25,350 £29,000 £16,800
10% offered a salary of more than £36,150 £35,750 £33,000
UK excluding London average salary £32,500 £30,000 £34,000
% change year-on-year
+8.33% -11.76%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the West Midlands region.

Business Applications Category
West Midlands
Permanent IT job ads with a match in the
Business Applications category
548 444 493
As % of all permanent IT jobs located in the West Midlands 9.53% 8.35% 10.70%
Number of salaries quoted 428 358 397
Average salary £47,500 £47,500 £52,500
Average salary % change year-on-year
- -9.52%
90% offered a salary of more than £30,000 £30,000 £32,500
10% offered a salary of more than £70,000 £67,500 £60,000
UK excluding London average salary £50,000 £50,000 £50,000

Google Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the West Midlands region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 31 October 2014.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 31 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire 0 1 £37,500 -37.50%
Birmingham -14 1 £24,000 -21.31%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 31 October 2014, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 25 (100.00%) Google
1 25 (100.00%) Analytics
2 18 (72.00%) SEO
3 15 (60.00%) E-Commerce
4 10 (40.00%) Marketing
5 8 (32.00%) Retail
5 8 (32.00%) Degree
6 7 (28.00%) Data Visualisation
6 7 (28.00%) Visualisation
6 7 (28.00%) Time Management
6 7 (28.00%) Customer Segmentation
6 7 (28.00%) User Experience
6 7 (28.00%) Statistical Modelling
6 7 (28.00%) Economics
6 7 (28.00%) Web Analytics
6 7 (28.00%) Web Development
6 7 (28.00%) Statistics
6 7 (28.00%) Mathematics
6 7 (28.00%) Physics
6 7 (28.00%) MySQL
6 7 (28.00%) WebTrends
6 7 (28.00%) Benchmarking
7 5 (20.00%) Pay per click
7 5 (20.00%) Digital Marketing
7 5 (20.00%) WordPress
8 4 (16.00%) Git (software)
8 4 (16.00%) Email Marketing
8 4 (16.00%) jQuery
8 4 (16.00%) Continuous Integration
8 4 (16.00%) Sass

Google Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 31 October 2014, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (20.00%) WordPress
Applications
1 3 (12.00%) MS PowerPoint
2 1 (4.00%) Photoshop
Business Applications
1 7 (28.00%) WebTrends
Communications & Networking
1 4 (16.00%) DNS
Database & Business Intelligence
1 7 (28.00%) MySQL
Development Applications
1 4 (16.00%) Git (software)
General
1 10 (40.00%) Marketing
2 8 (32.00%) Retail
3 3 (12.00%) Finance
Job Titles
1 8 (32.00%) E-Commerce Manager
1 8 (32.00%) Content Manager
2 4 (16.00%) Junior Web Developer
2 4 (16.00%) Junior
2 4 (16.00%) Developer
2 4 (16.00%) Web Developer
2 4 (16.00%) Junior Developer
3 3 (12.00%) Graduate Developer
3 3 (12.00%) Graduate
3 3 (12.00%) Graduate Web Developer
4 1 (4.00%) Digital Marketing Executive
4 1 (4.00%) SEO Executive
4 1 (4.00%) Marketing Executive
Libraries, Frameworks & Software Standards
1 4 (16.00%) HTML
1 4 (16.00%) CSS
1 4 (16.00%) jQuery
1 4 (16.00%) Sass
Miscellaneous
1 7 (28.00%) Economics
1 7 (28.00%) Statistics
1 7 (28.00%) Mathematics
1 7 (28.00%) Physics
1 7 (28.00%) Visualisation
1 7 (28.00%) User Experience
2 4 (16.00%) Social Media
3 3 (12.00%) Wiki
3 3 (12.00%) Blog
3 3 (12.00%) Social Network
Processes & Methodologies
1 25 (100.00%) Analytics
2 18 (72.00%) SEO
3 15 (60.00%) E-Commerce
4 7 (28.00%) Benchmarking
4 7 (28.00%) Web Analytics
4 7 (28.00%) Web Development
4 7 (28.00%) Time Management
4 7 (28.00%) Data Visualisation
4 7 (28.00%) Statistical Modelling
4 7 (28.00%) Customer Segmentation
5 5 (20.00%) Pay per click
5 5 (20.00%) Digital Marketing
6 4 (16.00%) Continuous Integration
6 4 (16.00%) Email Marketing
6 4 (16.00%) CRM
7 3 (12.00%) Coaching
8 1 (4.00%) B2C
8 1 (4.00%) Statistical Analysis
8 1 (4.00%) Online Marketing
8 1 (4.00%) Link Building
Programming Languages
1 4 (16.00%) PHP
Qualifications
1 8 (32.00%) Degree
Vendors
1 25 (100.00%) Google
2 4 (16.00%) Facebook
2 4 (16.00%) Twitter