The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the West Midlands region.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 191 204 200
Rank change year-on-year
+13 -4
Permanent jobs citing Google Analytics 18 8 2
As % of all permanent IT jobs located in the West Midlands 0.34% 0.14% 0.041%
As % of the Business Applications category 2.85% 1.75% 0.38%
Number of salaries quoted 5 7 2
Average salary £35,000 £25,000 £42,500
Average salary % change year-on-year
+40.00% -41.17%
UK excluding London average salary £32,250 £30,000 £31,500
% change year-on-year
+7.50% -4.76%
Business Applications Category
West Midlands
Permanent IT job ads with a match in the
Business Applications category
631 457 526
As % of all permanent IT jobs located in the West Midlands 11.74% 8.23% 10.74%
Number of salaries quoted 505 342 440
Average salary £42,500 £52,500 £45,000
Average salary % change year-on-year
-19.04% +16.66%
90% offered a salary of more than £28,300 £31,750 £32,500
10% offered a salary of more than £75,000 £67,500 £67,500
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -
Google Analytics
England

Google Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the West Midlands region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 29 July 2014.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 29 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +18 14 £35,000 +34.61% 2
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 29 July 2014, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 30 (100.00%) Google
1 30 (100.00%) Analytics
2 18 (60.00%) E-Commerce
3 13 (43.33%) HTML
3 13 (43.33%) CSS
3 13 (43.33%) SEO
4 10 (33.33%) Web Development
5 9 (30.00%) jQuery
5 9 (30.00%) JavaScript
6 8 (26.67%) SOAP
6 8 (26.67%) Web Services
6 8 (26.67%) XML
6 8 (26.67%) XSLT
6 8 (26.67%) Ajax
6 8 (26.67%) CSS3
6 8 (26.67%) HTML5
6 8 (26.67%) Sass
6 8 (26.67%) Web Analytics
6 8 (26.67%) JSON
7 7 (23.33%) Mathematics
7 7 (23.33%) Physics
7 7 (23.33%) Statistics
7 7 (23.33%) Marketing
7 7 (23.33%) Degree
7 7 (23.33%) Data Visualisation
7 7 (23.33%) Time Management
7 7 (23.33%) Visualisation
7 7 (23.33%) Economics
7 7 (23.33%) .NET
7 7 (23.33%) MySQL

Google Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 29 July 2014, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (13.33%) WordPress
2 1 (3.33%) Umbraco
Applications
1 4 (13.33%) Photoshop
Business Applications
1 7 (23.33%) WebTrends
Communications & Networking
1 4 (13.33%) DNS
Database & Business Intelligence
1 7 (23.33%) MySQL
Development Applications
1 4 (13.33%) Git (software)
General
1 7 (23.33%) Marketing
2 6 (20.00%) Retail
3 5 (16.67%) Finance
Job Titles
1 12 (40.00%) Developer
1 12 (40.00%) Web Developer
2 6 (20.00%) Senior Developer
2 6 (20.00%) Senior Web Developer
2 6 (20.00%) E-Commerce Manager
2 6 (20.00%) Content Manager
3 4 (13.33%) Junior Web Developer
3 4 (13.33%) Junior Developer
3 4 (13.33%) Junior
4 3 (10.00%) Graduate
4 3 (10.00%) Graduate Developer
4 3 (10.00%) Graduate Web Developer
5 1 (3.33%) SEO Executive
5 1 (3.33%) Marketing Executive
5 1 (3.33%) Digital Marketing Specialist
5 1 (3.33%) Consultant
Libraries, Frameworks & Software Standards
1 13 (43.33%) CSS
1 13 (43.33%) HTML
2 9 (30.00%) jQuery
3 8 (26.67%) HTML5
3 8 (26.67%) CSS3
3 8 (26.67%) Sass
3 8 (26.67%) SOAP
3 8 (26.67%) Web Services
3 8 (26.67%) XML
3 8 (26.67%) XSLT
3 8 (26.67%) Ajax
3 8 (26.67%) JSON
4 7 (23.33%) .NET
5 4 (13.33%) LESS
5 4 (13.33%) ASP.NET Web Forms
6 3 (10.00%) ASP.NET
Miscellaneous
1 7 (23.33%) Mathematics
1 7 (23.33%) Physics
1 7 (23.33%) Economics
1 7 (23.33%) Statistics
1 7 (23.33%) Visualisation
2 1 (3.33%) Graphic Design
2 1 (3.33%) Copywriting
2 1 (3.33%) RIA
Processes & Methodologies
1 30 (100.00%) Analytics
2 18 (60.00%) E-Commerce
3 13 (43.33%) SEO
4 10 (33.33%) Web Development
5 8 (26.67%) Web Analytics
6 7 (23.33%) Benchmarking
6 7 (23.33%) Time Management
6 7 (23.33%) Data Visualisation
6 7 (23.33%) Customer Segmentation
6 7 (23.33%) Statistical Modelling
7 6 (20.00%) CRM
7 6 (20.00%) Pay per click
8 5 (16.67%) Email Marketing
9 4 (13.33%) MVC
9 4 (13.33%) Continuous Integration
10 2 (6.67%) Content Management
10 2 (6.67%) Digital Marketing
11 1 (3.33%) Business Development
11 1 (3.33%) Link Building
11 1 (3.33%) Online Marketing
Programming Languages
1 9 (30.00%) JavaScript
2 4 (13.33%) PHP
3 1 (3.33%) C#
Qualifications
1 7 (23.33%) Degree
Vendors
1 30 (100.00%) Google
2 1 (3.33%) Facebook
2 1 (3.33%) Twitter
2 1 (3.33%) Adobe
Birmingham, West Midlands (County)
Uniting Ambition
Salary: £30k - 40k per year
Posted: Yesterday
Coventry
Recruitment Genius
Salary: £18000 - £25000 per annum
Posted: 22 days ago
Birmingham, Warwickshire
Success Digital
Posted: 22 days ago