The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 19 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
19 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / West Midlands
Rank 181 174 213
Rank change year-on-year
-7 +39
Permanent jobs citing Google Analytics 33 42 6
As % of all permanent IT jobs located in the West Midlands 0.68% 0.81% 0.12%
As % of the Cloud Services category 5.97% 10.32% 2.47%
Number of salaries quoted 30 33 6
Median salary £34,000 £32,500 £19,000
Median salary % change year-on-year
+4.61% +71.05%
UK excluding London median salary £36,000 £35,000 £32,500
% change year-on-year
+2.85% +7.69%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the West Midlands region.

Cloud Services Category
West Midlands
Permanent IT job ads with a match in the
Cloud Services category
553 407 243
As % of all permanent IT jobs located in the West Midlands 11.36% 7.82% 4.81%
Number of salaries quoted 416 328 213
Median salary £45,000 £42,500 £47,000
Median salary % change year-on-year
+5.88% -9.57%
90% offered a salary of more than £29,000 £28,525 £29,350
10% offered a salary of more than £65,000 £70,000 £62,500
UK excluding London median salary £47,500 £45,000 £45,000
% change year-on-year
+5.55% -

Google Analytics
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 19 January 2017.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 19 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire +22 12 £37,000 +45.09%
Staffordshire -22 9 £36,500 +21.66% 1
Shropshire - 6 £32,500 - 1
Birmingham +1 3 £30,000 -4.76%
Walsall +16 2 £35,250 -17.05%
Coventry +13 1 - - 2
Solihull - 1 £20,000 -
Worcestershire - 1 £28,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 19 January 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Google Analytics.

1 64 (100.00%) Google
1 64 (100.00%) Analytics
2 44 (68.75%) Marketing
3 34 (53.13%) SEO
4 24 (37.50%) HTML
4 24 (37.50%) Digital Marketing
5 23 (35.94%) CSS
6 22 (34.38%) E-Commerce
7 16 (25.00%) HTML5
8 15 (23.44%) Online Marketing
8 15 (23.44%) JavaScript
9 14 (21.88%) Python
9 14 (21.88%) Analytical Skills
10 13 (20.31%) Customer Engagement
10 13 (20.31%) RESTful
10 13 (20.31%) Web Development
10 13 (20.31%) Web Services
11 12 (18.75%) Photoshop
11 12 (18.75%) Pay per click
12 11 (17.19%) Social Media
13 10 (15.63%) Email Marketing
13 10 (15.63%) Mentoring
14 9 (14.06%) Data Analytics
14 9 (14.06%) Actionable Insight
14 9 (14.06%) jQuery
14 9 (14.06%) SAS Enterprise Guide
14 9 (14.06%) R
14 9 (14.06%) Agile Software Development
14 9 (14.06%) Finance
14 9 (14.06%) SQL

Google Analytics
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (14.06%) SAS
2 6 (9.38%) CMS
2 6 (9.38%) WebSphere
3 5 (7.81%) Apache
3 5 (7.81%) nginx
4 4 (6.25%) Adobe Experience Manager
5 3 (4.69%) WordPress
Applications
1 12 (18.75%) Photoshop
2 9 (14.06%) SPSS
3 5 (7.81%) MS Excel
4 4 (6.25%) Adobe Illustrator
5 2 (3.13%) MS Office
5 2 (3.13%) MS PowerPoint
6 1 (1.56%) Adobe Creative Suite
6 1 (1.56%) Adobe Premiere
Cloud Services
1 6 (9.38%) AdWords
2 5 (7.81%) Amazon AWS
Communications & Networking
1 1 (1.56%) HTTP
1 1 (1.56%) SMS
Database & Business Intelligence
1 9 (14.06%) SAS Enterprise Guide
2 8 (12.50%) SQL Server
3 5 (7.81%) MySQL
4 3 (4.69%) BusinessObjects
General
1 44 (68.75%) Marketing
2 9 (14.06%) Finance
3 7 (10.94%) Retail
4 5 (7.81%) Banking
5 1 (1.56%) Advertising
5 1 (1.56%) Manufacturing
5 1 (1.56%) Publishing
Job Titles
1 14 (21.88%) Developer
2 13 (20.31%) Analyst
2 13 (20.31%) E-Commerce Manager
3 11 (17.19%) Marketing Manager
4 10 (15.63%) Marketing Analyst
5 9 (14.06%) Digital Marketing Manager
5 9 (14.06%) E-Commerce Marketing Manager
6 6 (9.38%) .NET Developer
6 6 (9.38%) E-Commerce Merchandiser
6 6 (9.38%) Marketing Executive
6 6 (9.38%) Online Merchandiser
7 5 (7.81%) MySQL Developer
7 5 (7.81%) OO PHP Developer
7 5 (7.81%) PHP Developer
7 5 (7.81%) PHP MySQL Developer
7 5 (7.81%) Software Developer
8 3 (4.69%) .NET Software Developer
9 2 (3.13%) C# Software Developer
9 2 (3.13%) Content Manager
9 2 (3.13%) Designer
Libraries, Frameworks & Software Standards
1 24 (37.50%) HTML
2 23 (35.94%) CSS
3 16 (25.00%) HTML5
4 13 (20.31%) RESTful
4 13 (20.31%) Web Services
5 9 (14.06%) jQuery
6 8 (12.50%) .NET
6 8 (12.50%) ASP.NET
6 8 (12.50%) ASP.NET MVC
6 8 (12.50%) CSS3
7 5 (7.81%) Handlebars
7 5 (7.81%) Laravel
7 5 (7.81%) Memcached
7 5 (7.81%) REST
8 3 (4.69%) Ajax
9 1 (1.56%) Twitter Bootstrap
Miscellaneous
1 14 (21.88%) Analytical Skills
2 11 (17.19%) Social Media
3 6 (9.38%) User Experience
4 3 (4.69%) Copywriting
4 3 (4.69%) Graphic Design
5 1 (1.56%) Animation
5 1 (1.56%) Blog
5 1 (1.56%) W3C
Processes & Methodologies
1 64 (100.00%) Analytics
2 34 (53.13%) SEO
3 24 (37.50%) Digital Marketing
4 22 (34.38%) E-Commerce
5 15 (23.44%) Online Marketing
6 13 (20.31%) Customer Engagement
6 13 (20.31%) Web Development
7 12 (18.75%) Pay per click
8 10 (15.63%) Email Marketing
8 10 (15.63%) Mentoring
9 9 (14.06%) Actionable Insight
9 9 (14.06%) Agile Software Development
9 9 (14.06%) Data Analytics
10 8 (12.50%) MVC
10 8 (12.50%) Unit Testing
11 7 (10.94%) Project Management
12 6 (9.38%) OO
12 6 (9.38%) Product Management
12 6 (9.38%) Tag Management
12 6 (9.38%) Time Management
Programming Languages
1 15 (23.44%) JavaScript
2 14 (21.88%) Python
3 9 (14.06%) R
3 9 (14.06%) SQL
4 8 (12.50%) C#
5 7 (10.94%) PHP
6 2 (3.13%) C
7 1 (1.56%) VB.NET
Qualifications
1 3 (4.69%) Degree
Vendors
1 64 (100.00%) Google
2 7 (10.94%) Adobe
3 6 (9.38%) ATG
3 6 (9.38%) hybris
3 6 (9.38%) IBM
3 6 (9.38%) Oracle
4 5 (7.81%) Zend
5 3 (4.69%) Facebook
5 3 (4.69%) Tableau
5 3 (4.69%) Twitter
6 2 (3.13%) SAP
7 1 (1.56%) Progress
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