The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Jun 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 200 195 219
Rank change year-on-year
-5 +24
Permanent jobs citing Google Analytics 39 31 9
As % of all permanent IT jobs located in the West Midlands 0.63% 0.55% 0.17%
As % of the Cloud Services category 7.80% 9.39% 4.50%
Number of salaries quoted 37 28 3
Median salary £27,500 £39,000 £35,000
Median salary % change year-on-year
-29.48% +11.42%
UK excluding London median salary £32,500 £33,000 £30,000
% change year-on-year
-1.51% +10.00%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the West Midlands region.

Cloud Services Category
West Midlands
Permanent IT job ads with a match in the
Cloud Services category
500 330 200
As % of all permanent IT jobs located in the West Midlands 8.12% 5.82% 3.67%
Number of salaries quoted 375 243 180
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year
- +6.25%
90% offered a salary of more than £25,000 £28,000 £24,600
10% offered a salary of more than £65,000 £55,000 £64,250
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 27 June 2016.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 27 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Shropshire - 13 £25,000 - 1
Staffordshire -7 9 £32,500 -23.52% 1
Worcestershire - 9 £31,500 - 1
Herefordshire - 4 £27,500 -
Warwickshire +2 3 £27,500 -26.66%
Birmingham -23 3 £27,500 -31.25% 5
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 27 June 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Google Analytics.

1 77 (100.00%) Google
1 77 (100.00%) Analytics
2 65 (84.42%) HTML
3 62 (80.52%) CSS
4 40 (51.95%) JavaScript
5 39 (50.65%) SEO
5 39 (50.65%) jQuery
6 35 (45.45%) HTML5
7 32 (41.56%) Web Development
7 32 (41.56%) MVC
8 31 (40.26%) Marketing
9 28 (36.36%) PHP
10 27 (35.06%) Web Services
10 27 (35.06%) RESTful
11 24 (31.17%) Unit Testing
12 22 (28.57%) C#
13 21 (27.27%) .NET
13 21 (27.27%) MySQL
13 21 (27.27%) E-Commerce
13 21 (27.27%) Git (software)
13 21 (27.27%) REST
13 21 (27.27%) CSS3
14 20 (25.97%) CMS
15 19 (24.68%) AdWords
16 16 (20.78%) OO
16 16 (20.78%) SQL
16 16 (20.78%) Agile Software Development
17 15 (19.48%) Finance
17 15 (19.48%) ASP.NET
18 14 (18.18%) SQL Server

Google Analytics
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (25.97%) CMS
2 7 (9.09%) WordPress
3 6 (7.79%) WebSphere
4 5 (6.49%) Tomcat
5 3 (3.90%) Umbraco
6 1 (1.30%) Adobe Experience Manager
6 1 (1.30%) Apache
6 1 (1.30%) Elasticsearch
6 1 (1.30%) IIS
6 1 (1.30%) SAS
6 1 (1.30%) SharePoint
Applications
1 14 (18.18%) Photoshop
2 10 (12.99%) MS Excel
3 4 (5.19%) Adobe Creative Suite
4 3 (3.90%) Adobe Illustrator
4 3 (3.90%) MS PowerPoint
5 2 (2.60%) MS Office
5 2 (2.60%) SPSS
Business Applications
1 3 (3.90%) Magento
Cloud Services
1 19 (24.68%) AdWords
2 13 (16.88%) Amazon AWS
Database & Business Intelligence
1 21 (27.27%) MySQL
2 14 (18.18%) SQL Server
3 4 (5.19%) Relational Database
4 2 (2.60%) NoSQL
5 1 (1.30%) Couchbase
Development Applications
1 21 (27.27%) Git (software)
2 13 (16.88%) PHPUnit
2 13 (16.88%) Subversion
3 5 (6.49%) Dreamweaver
4 4 (5.19%) Team Foundation Server
General
1 31 (40.26%) Marketing
2 15 (19.48%) Finance
3 13 (16.88%) Banking
4 10 (12.99%) Retail
5 3 (3.90%) Publishing
6 2 (2.60%) Games
6 2 (2.60%) Multimedia
7 1 (1.30%) French Language
7 1 (1.30%) German Language
7 1 (1.30%) Italian Language
7 1 (1.30%) Local Government
7 1 (1.30%) Spanish Language
Job Titles
1 49 (63.64%) Developer
2 21 (27.27%) HTML CSS Developer
2 21 (27.27%) HTML Developer
3 16 (20.78%) JavaScript Developer
3 16 (20.78%) PHP Developer
4 14 (18.18%) .NET Developer
5 13 (16.88%) MySQL Developer
5 13 (16.88%) PHP MySQL Developer
6 10 (12.99%) Web Developer
7 7 (9.09%) Designer
8 6 (7.79%) Online Merchandiser
9 5 (6.49%) HTML CSS Designer
9 5 (6.49%) Junior
9 5 (6.49%) Junior .NET Developer
9 5 (6.49%) Junior Developer
10 4 (5.19%) Analyst
10 4 (5.19%) Digital Content Manager
10 4 (5.19%) UI Designer
10 4 (5.19%) UI Developer
10 4 (5.19%) UX Designer
Libraries, Frameworks & Software Standards
1 65 (84.42%) HTML
2 62 (80.52%) CSS
3 39 (50.65%) jQuery
4 35 (45.45%) HTML5
5 27 (35.06%) RESTful
5 27 (35.06%) Web Services
6 21 (27.27%) .NET
6 21 (27.27%) CSS3
6 21 (27.27%) REST
7 15 (19.48%) ASP.NET
8 14 (18.18%) ASP.NET MVC
9 13 (16.88%) beanstalkd
9 13 (16.88%) JSON
9 13 (16.88%) LAMP
9 13 (16.88%) Laravel
10 11 (14.29%) Ajax
11 9 (11.69%) XML
12 8 (10.39%) Twitter Bootstrap
13 7 (9.09%) PhoneGap
14 5 (6.49%) JSP
Miscellaneous
1 14 (18.18%) Social Media
2 12 (15.58%) Mobile App
3 10 (12.99%) User Experience
4 5 (6.49%) Computer Science
4 5 (6.49%) EPoS
5 4 (5.19%) Animation
6 2 (2.60%) Algorithms
6 2 (2.60%) Copywriting
6 2 (2.60%) Graphic Design
6 2 (2.60%) Mathematics
6 2 (2.60%) Social Network
7 1 (1.30%) Driving Licence
7 1 (1.30%) Management Information System
7 1 (1.30%) Mobile Games
7 1 (1.30%) NHS
7 1 (1.30%) RIA
7 1 (1.30%) Statistics
7 1 (1.30%) W3C
Operating Systems
1 9 (11.69%) Apple iOS
2 4 (5.19%) Android
2 4 (5.19%) Windows
2 4 (5.19%) Windows Mobile
Processes & Methodologies
1 77 (100.00%) Analytics
2 39 (50.65%) SEO
3 32 (41.56%) MVC
3 32 (41.56%) Web Development
4 24 (31.17%) Unit Testing
5 21 (27.27%) E-Commerce
6 16 (20.78%) Agile Software Development
6 16 (20.78%) OO
7 13 (16.88%) OO PHP
8 9 (11.69%) Time Management
9 8 (10.39%) Digital Marketing
10 7 (9.09%) Email Marketing
10 7 (9.09%) Pay per click
11 6 (7.79%) Product Management
11 6 (7.79%) Tag Management
12 5 (6.49%) CRM
12 5 (6.49%) Project Management
12 5 (6.49%) Web Design
12 5 (6.49%) Wireframes
13 4 (5.19%) Prototyping
Programming Languages
1 40 (51.95%) JavaScript
2 28 (36.36%) PHP
3 22 (28.57%) C#
4 16 (20.78%) SQL
5 13 (16.88%) PHP 5
6 9 (11.69%) Java
7 4 (5.19%) Objective-C
8 1 (1.30%) VB.NET
Qualifications
1 6 (7.79%) Degree
2 5 (6.49%) DBS Check
Quality Assurance & Compliance
1 5 (6.49%) PCI DSS
2 1 (1.30%) QA
Vendors
1 77 (100.00%) Google
2 9 (11.69%) Adobe
3 7 (9.09%) Microsoft
4 6 (7.79%) ATG
4 6 (7.79%) Facebook
4 6 (7.79%) hybris
4 6 (7.79%) IBM
4 6 (7.79%) Oracle
5 4 (5.19%) Xamarin
6 3 (3.90%) Twitter
Bromsgrove, Worcestershire
Axica Recruitment
Posted: 21 hours ago
Shrewsbury, Shropshire
Axica Recruitment
Posted: 21 hours ago
Birmingham
Applause IT Ltd
Salary: £26000 - £32000 per annum
Posted: 7 days ago
Birmingham, West Midlands (County)
Spectrum IT Recruitment (South) Ltd
Salary: £25000 - £30000 per annum
Posted: 4 days ago
Birmingham
Applause IT Ltd
Salary: £18000 - £22000 per annum + Pro-Rata
Posted: 11 days ago
Stafford, Staffordshire
Sanderson
Salary: £30000.00 - £45000 per annum
Posted: 11 days ago
West Midlands
Ampersand Consulting
Salary: £30000 - £35000 per annum + Benefits
Posted: 13 days ago
Halesowen, West Midlands (County)
In touch games
Salary: From £45,000 to £50,000 per annum + bonus + flexible working hours
Posted: 25 days ago
Birmingham
Intouch Games Ltd
Salary: £45,000 - £50,000 (neg) per year + bonus + flexible working hours
Posted: 25 days ago