The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 28 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Apr 2015
Same period 2014 Same period 2013
Google Analytics
Rank 170 186 192
Rank change year-on-year
+16 +6
Permanent jobs citing Google Analytics 45 13 17
As % of all permanent IT jobs located in the West Midlands 0.84% 0.26% 0.34%
As % of the Cloud Services category 14.06% 8.50% 9.66%
Number of salaries quoted 31 9 14
Average salary £22,000 £35,000 £27,500
Average salary % change year-on-year
-37.14% +27.27%
UK excluding London average salary £30,000 £30,500 £30,000
% change year-on-year
-1.63% +1.66%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the West Midlands region.

Cloud Services Category
West Midlands
Permanent IT job ads with a match in the
Cloud Services category
320 153 176
As % of all permanent IT jobs located in the West Midlands 5.99% 3.12% 3.51%
Number of salaries quoted 253 134 154
Average salary £42,000 £39,500 £42,500
Average salary % change year-on-year
+6.32% -7.05%
90% offered a salary of more than £23,000 £25,000 £25,900
10% offered a salary of more than £56,750 £65,000 £53,500
UK excluding London average salary £45,000 £44,000 £44,500
% change year-on-year
+2.27% -1.12%

Google Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the West Midlands region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 28 April 2015.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 28 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry - 24 £22,000 -
Birmingham -4 7 £39,000 +77.27% 2
Staffordshire -10 2 £19,000 -47.58%
Warwickshire - 2 £52,500 - 2
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 28 April 2015, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 52 (100.00%) Google
1 52 (100.00%) Analytics
2 35 (67.31%) Degree
3 34 (65.38%) User Experience
4 31 (59.62%) Marketing
5 29 (55.77%) Content Management
5 29 (55.77%) SEO
6 27 (51.92%) HTML
7 25 (48.08%) CSS
8 23 (44.23%) JavaScript
8 23 (44.23%) Pay per click
8 23 (44.23%) Change Control
9 20 (38.46%) Management Information System
9 20 (38.46%) E-Commerce
10 19 (36.54%) .NET
10 19 (36.54%) C#
10 19 (36.54%) XML
10 19 (36.54%) jQuery
11 18 (34.62%) Social Media
11 18 (34.62%) CMS
12 16 (30.77%) Scrum
12 16 (30.77%) SQL Server
12 16 (30.77%) Agile Software Development
13 15 (28.85%) Digital Marketing
13 15 (28.85%) Web Development
13 15 (28.85%) ASP.NET Web Forms
13 15 (28.85%) IIS
13 15 (28.85%) SQL
13 15 (28.85%) Visual Studio
13 15 (28.85%) ASP.NET

Google Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 28 April 2015, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 18 (34.62%) CMS
2 15 (28.85%) IIS
3 4 (7.69%) SharePoint
4 2 (3.85%) SharePoint 2013
5 1 (1.92%) SAS
5 1 (1.92%) WordPress
Applications
1 11 (21.15%) Photoshop
2 10 (19.23%) MS Excel
3 8 (15.38%) Spreadsheet
4 6 (11.54%) MS Office
5 1 (1.92%) SPSS
Business Applications
1 1 (1.92%) WebTrends
Communications & Networking
1 11 (21.15%) SSL
2 5 (9.62%) Internet
3 4 (7.69%) HTTP
4 1 (1.92%) Intranet
Database & Business Intelligence
1 16 (30.77%) SQL Server
2 11 (21.15%) SQL Server 2008
3 2 (3.85%) Relational Database
4 1 (1.92%) BusinessObjects
4 1 (1.92%) Big Data
4 1 (1.92%) QlikView
Development Applications
1 15 (28.85%) Visual Studio
2 4 (7.69%) Team Foundation Server
3 2 (3.85%) Dreamweaver
General
1 31 (59.62%) Marketing
2 11 (21.15%) Back Office
3 4 (7.69%) Advertising
3 4 (7.69%) Publishing
4 1 (1.92%) Games
Job Titles
1 15 (28.85%) Developer
2 14 (26.92%) Junior
3 11 (21.15%) Junior Developer
4 4 (7.69%) Web Editor
4 4 (7.69%) Programmer
5 3 (5.77%) Graduate
5 3 (5.77%) SEO Specialist
5 3 (5.77%) GUI Programmer
5 3 (5.77%) Junior Programmer
6 2 (3.85%) SharePoint Developer
6 2 (3.85%) .NET Developer
6 2 (3.85%) C# Developer
6 2 (3.85%) C# .NET Developer
6 2 (3.85%) Content Manager
7 1 (1.92%) Senior Analyst
7 1 (1.92%) Service Manager
7 1 (1.92%) Analyst
7 1 (1.92%) Analyst Programmer
7 1 (1.92%) Data Scientist
7 1 (1.92%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 27 (51.92%) HTML
2 25 (48.08%) CSS
3 19 (36.54%) .NET
3 19 (36.54%) XML
3 19 (36.54%) jQuery
4 15 (28.85%) ASP.NET Web Forms
4 15 (28.85%) ASP.NET
5 11 (21.15%) XHTML
5 11 (21.15%) Web Services
6 8 (15.38%) Twitter Bootstrap
7 5 (9.62%) HTML5
8 4 (7.69%) ASP.NET Web API
8 4 (7.69%) ASP.NET MVC
8 4 (7.69%) Entity Framework
8 4 (7.69%) Sass
8 4 (7.69%) AngularJS
8 4 (7.69%) Hibernate
8 4 (7.69%) .NET Framework
8 4 (7.69%) JDBC
8 4 (7.69%) JSP
Miscellaneous
1 34 (65.38%) User Experience
2 20 (38.46%) Management Information System
3 18 (34.62%) Social Media
4 12 (23.08%) Digital Media
5 11 (21.15%) W3C
6 10 (19.23%) Analytical Skills
6 10 (19.23%) Copywriting
7 1 (1.92%) Statistics
7 1 (1.92%) Data Integration
Operating Systems
1 4 (7.69%) Windows
Processes & Methodologies
1 52 (100.00%) Analytics
2 29 (55.77%) Content Management
2 29 (55.77%) SEO
3 23 (44.23%) Pay per click
3 23 (44.23%) Change Control
4 20 (38.46%) E-Commerce
5 16 (30.77%) Scrum
5 16 (30.77%) Agile Software Development
6 15 (28.85%) Digital Marketing
6 15 (28.85%) Web Development
6 15 (28.85%) MVC
7 12 (23.08%) Regression Testing
7 12 (23.08%) Project Management
7 12 (23.08%) PRINCE2
7 12 (23.08%) Multivariate Testing
7 12 (23.08%) Risk Analysis
7 12 (23.08%) Penetration Testing
8 9 (17.31%) Online Marketing
9 8 (15.38%) Competitor Analysis
9 8 (15.38%) Web Analytics
Programming Languages
1 23 (44.23%) JavaScript
2 19 (36.54%) C#
3 15 (28.85%) SQL
4 11 (21.15%) T-SQL
4 11 (21.15%) VB
5 5 (9.62%) PHP
6 4 (7.69%) Objective-C
6 4 (7.69%) VB.NET
6 4 (7.69%) C++
6 4 (7.69%) COBOL
6 4 (7.69%) Java
7 2 (3.85%) Python
8 1 (1.92%) MATLAB
8 1 (1.92%) R
Qualifications
1 35 (67.31%) Degree
Vendors
1 52 (100.00%) Google
2 12 (23.08%) Microsoft
3 8 (15.38%) Adobe
4 4 (7.69%) Oracle
5 1 (1.92%) MicroStrategy
5 1 (1.92%) SAP
5 1 (1.92%) Business Objects
5 1 (1.92%) Jaspersoft
5 1 (1.92%) Tableau
5 1 (1.92%) Omniture
Nuneaton, Warwickshire
Uniting Ambition
Salary: £35k - 45k per year + gym and benefits
Posted: 14 hours ago
Nuneaton, Warwickshire
Uniting Ambition
Salary: Competitive DOE
Posted: 15 hours ago
Solihull, West Midlands (County)
Senitor Associates
Salary: £20000 - £28000 per annum + profit share, other benefits
Posted: 3 days ago
Redditch, Worcestershire
Opilio Recruitment
Salary: £20k - 22k per year + Benefits
Posted: 4 days ago
Birmingham, West Midlands (County)
Venturi
Salary: £40000 - £48000 per annum + FULL BENS
Posted: 6 days ago
Birmingham, West Midlands (County)
Venturi
Salary: £35000 - £45000 per annum + full benefits
Posted: 6 days ago