The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 199 198 183
Rank change year-on-year
-1 -15
Permanent jobs citing Google Analytics 33 12 12
As % of all permanent IT jobs located in the West Midlands 0.58% 0.24% 0.28%
As % of the Cloud Services category 7.82% 4.74% 9.76%
Number of salaries quoted 24 10 12
Average salary £30,000 £19,000 £28,500
Average salary % change year-on-year
+57.89% -33.33%
90% offered a salary of more than £27,500 £19,000 £21,500
10% offered a salary of more than £34,250 £30,500 £30,000
UK excluding London average salary £33,750 £30,000 £34,000
% change year-on-year
+12.50% -11.76%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the West Midlands region.

Cloud Services Category
West Midlands
Permanent IT job ads with a match in the
Cloud Services category
422 253 123
As % of all permanent IT jobs located in the West Midlands 7.46% 5.09% 2.88%
Number of salaries quoted 336 207 110
Average salary £42,500 £45,000 £37,500
Average salary % change year-on-year
-5.55% +20.00%
90% offered a salary of more than £27,500 £30,000 £26,350
10% offered a salary of more than £66,050 £58,950 £67,500
UK excluding London average salary £45,000 £45,000 £43,000
% change year-on-year
- +4.65%

Google Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the West Midlands region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 13 February 2016.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 13 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire +13 17 £30,000 +53.84%
Warwickshire - 8 £24,000 - 1
Birmingham -2 2 £29,750 - 4
Coventry - 2 £31,250 - 1
Herefordshire - 1 £60,000 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 13 February 2016, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 84 (100.00%) Google
1 84 (100.00%) Analytics
2 68 (80.95%) SEO
3 55 (65.48%) HTML
4 50 (59.52%) CSS
5 47 (55.95%) Web Development
6 39 (46.43%) Marketing
7 32 (38.10%) Agile Software Development
8 29 (34.52%) C#
9 28 (33.33%) ASP.NET
9 28 (33.33%) .NET
9 28 (33.33%) MVC
10 27 (32.14%) ASP.NET MVC
11 26 (30.95%) JavaScript
12 24 (28.57%) Web Services
12 24 (28.57%) CMS
12 24 (28.57%) RESTful
12 24 (28.57%) HTML5
13 22 (26.19%) Retail
13 22 (26.19%) E-Commerce
14 21 (25.00%) SQL Server
14 21 (25.00%) Email Marketing
14 21 (25.00%) Tag Management
15 20 (23.81%) jQuery
16 19 (22.62%) Time Management
16 19 (22.62%) Product Management
16 19 (22.62%) WebSphere
16 19 (22.62%) Photoshop
16 19 (22.62%) Oracle
16 19 (22.62%) IBM

Google Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 13 February 2016, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 24 (28.57%) CMS
2 19 (22.62%) WebSphere
3 5 (5.95%) Elasticsearch
4 4 (4.76%) WordPress
5 2 (2.38%) Drupal
5 2 (2.38%) IIS
6 1 (1.19%) SAS
Applications
1 19 (22.62%) Photoshop
2 2 (2.38%) SPSS
Cloud Services
1 9 (10.71%) AdWords
2 2 (2.38%) SaaS
Communications & Networking
1 1 (1.19%) Internet
Database & Business Intelligence
1 21 (25.00%) SQL Server
2 8 (9.52%) NoSQL
3 5 (5.95%) Couchbase
3 5 (5.95%) Data Mining
4 1 (1.19%) Relational Database
Development Applications
1 1 (1.19%) Git (software)
1 1 (1.19%) Team Foundation Server
General
1 39 (46.43%) Marketing
2 22 (26.19%) Retail
3 8 (9.52%) Games
4 2 (2.38%) Advertising
5 1 (1.19%) Finance
Job Titles
1 27 (32.14%) Developer
2 23 (27.38%) .NET Developer
3 19 (22.62%) Online Merchandiser
4 14 (16.67%) C# .NET Developer
4 14 (16.67%) C# Developer
5 11 (13.10%) ASP.NET MVC Developer
6 10 (11.90%) Analyst
7 8 (9.52%) .NET Software Developer
7 8 (9.52%) Software Developer
8 6 (7.14%) ASP.NET Developer
8 6 (7.14%) C# ASP.NET Developer
8 6 (7.14%) Data Analyst
8 6 (7.14%) SEO Executive
9 5 (5.95%) Account Manager
10 4 (4.76%) .NET Web Developer
10 4 (4.76%) Development Team Leader
10 4 (4.76%) HTML Developer
10 4 (4.76%) SQL Developer
10 4 (4.76%) Team Leader
10 4 (4.76%) Web Developer
Libraries, Frameworks & Software Standards
1 55 (65.48%) HTML
2 50 (59.52%) CSS
3 28 (33.33%) .NET
3 28 (33.33%) ASP.NET
4 27 (32.14%) ASP.NET MVC
5 24 (28.57%) HTML5
5 24 (28.57%) RESTful
5 24 (28.57%) Web Services
6 20 (23.81%) jQuery
7 16 (19.05%) Ajax
8 6 (7.14%) XML
9 3 (3.57%) .NET Framework
9 3 (3.57%) XSL
10 1 (1.19%) CSS3
10 1 (1.19%) JSON
10 1 (1.19%) PhoneGap
10 1 (1.19%) REST
10 1 (1.19%) SOAP
10 1 (1.19%) Twitter Bootstrap
10 1 (1.19%) XHTML
Miscellaneous
1 9 (10.71%) User Experience
2 7 (8.33%) EPoS
3 6 (7.14%) Computer Science
3 6 (7.14%) Mathematics
3 6 (7.14%) Statistics
4 5 (5.95%) Analytical Skills
4 5 (5.95%) Economics
4 5 (5.95%) Mobile Games
4 5 (5.95%) Social Media
5 3 (3.57%) Algorithms
5 3 (3.57%) Mobile App
5 3 (3.57%) W3C
6 2 (2.38%) Smartphone
7 1 (1.19%) Animation
Operating Systems
1 1 (1.19%) Android
1 1 (1.19%) Apple iOS
1 1 (1.19%) Windows
1 1 (1.19%) Windows Mobile
Processes & Methodologies
1 84 (100.00%) Analytics
2 68 (80.95%) SEO
3 47 (55.95%) Web Development
4 32 (38.10%) Agile Software Development
5 28 (33.33%) MVC
6 22 (26.19%) E-Commerce
7 21 (25.00%) Email Marketing
7 21 (25.00%) Tag Management
8 19 (22.62%) Product Management
8 19 (22.62%) Time Management
9 18 (21.43%) Unit Testing
10 13 (15.48%) Pay per click
11 10 (11.90%) Digital Marketing
11 10 (11.90%) Web Design
12 8 (9.52%) OO
12 8 (9.52%) Project Management
13 7 (8.33%) Statistical Analysis
14 6 (7.14%) Mentoring
15 5 (5.95%) Agile Project Management
15 5 (5.95%) Data Analytics
Programming Languages
1 29 (34.52%) C#
2 26 (30.95%) JavaScript
3 18 (21.43%) SQL
4 7 (8.33%) VB
5 1 (1.19%) Java
5 1 (1.19%) Objective-C
5 1 (1.19%) PHP
Qualifications
1 12 (14.29%) Degree
Quality Assurance & Compliance
1 1 (1.19%) QA
Vendors
1 84 (100.00%) Google
2 19 (22.62%) ATG
2 19 (22.62%) hybris
2 19 (22.62%) IBM
2 19 (22.62%) Oracle
3 7 (8.33%) Microsoft
4 2 (2.38%) OpenText
4 2 (2.38%) RedDot
5 1 (1.19%) Facebook
5 1 (1.19%) NEC
5 1 (1.19%) Omniture
5 1 (1.19%) Twitter
5 1 (1.19%) Xamarin
Coventry, West Midlands (County)
Opilio Recruitment
Salary: £30k - 35k per year
Posted: Yesterday
Birmingham, West Midlands (County)
Uniting Ambition
Salary: £30k - 40k per year + Holidays, Discounts etc...
Posted: 3 days ago
Warwickshire
Mortimer Spinks
Salary: £30000 per annum + Excellent benefits
Posted: 4 days ago
Ludlow, Shropshire
Adria Solutions Ltd
Salary: £25000 - £35000 per annum + Benefits
Posted: 4 days ago
Birmingham
ECOM
Salary: £29000 - £30000 per annum + bonuses, life assurance, pension, holiday
Posted: 11 days ago
Birmingham
Recruitment Genius Ltd
Salary: £27000 - £30000 per annum
Posted: 12 days ago