The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 25 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 198 194 206
Rank change year-on-year
-4 +12
Permanent jobs citing Google Analytics 36 43 17
As % of all permanent IT jobs located in the West Midlands 0.59% 0.73% 0.32%
As % of the Cloud Services category 6.88% 10.89% 6.69%
Number of salaries quoted 32 38 5
Median salary £27,500 £36,250 £35,000
Median salary % change year-on-year
-24.13% +3.57%
UK excluding London median salary £32,000 £32,500 £31,750
% change year-on-year
-1.53% +2.36%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the West Midlands region.

Cloud Services Category
West Midlands
Permanent IT job ads with a match in the
Cloud Services category
523 395 254
As % of all permanent IT jobs located in the West Midlands 8.56% 6.67% 4.77%
Number of salaries quoted 398 303 219
Median salary £42,765 £42,000 £40,000
Median salary % change year-on-year
+1.82% +5.00%
90% offered a salary of more than £25,000 £26,900 £25,000
10% offered a salary of more than £65,000 £57,500 £65,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 25 July 2016.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 25 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Worcestershire - 10 £28,750 -
Shropshire -2 9 £25,000 +21.95%
Staffordshire -3 9 £35,000 -17.64% 1
Herefordshire - 6 £27,500 -
Birmingham -10 4 £27,500 -31.25% 4
Warwickshire -1 3 £27,500 -26.66%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 25 July 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Google Analytics.

1 71 (100.00%) Google
1 71 (100.00%) Analytics
2 62 (87.32%) HTML
3 59 (83.10%) CSS
4 41 (57.75%) jQuery
5 38 (53.52%) JavaScript
5 38 (53.52%) HTML5
6 33 (46.48%) MVC
7 32 (45.07%) PHP
8 30 (42.25%) SEO
9 28 (39.44%) Web Services
9 28 (39.44%) RESTful
10 27 (38.03%) Web Development
11 26 (36.62%) Unit Testing
12 25 (35.21%) Git (software)
12 25 (35.21%) Marketing
12 25 (35.21%) MySQL
12 25 (35.21%) CSS3
13 23 (32.39%) REST
14 21 (29.58%) C#
15 20 (28.17%) .NET
16 19 (26.76%) AdWords
17 18 (25.35%) E-Commerce
17 18 (25.35%) CMS
18 17 (23.94%) Finance
18 17 (23.94%) OO
19 15 (21.13%) LAMP
19 15 (21.13%) Agile Software Development
19 15 (21.13%) Banking
19 15 (21.13%) Subversion

Google Analytics
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (25.35%) CMS
2 9 (12.68%) WordPress
3 5 (7.04%) Tomcat
4 3 (4.23%) Umbraco
5 2 (2.82%) Adobe Experience Manager
5 2 (2.82%) WebSphere
6 1 (1.41%) Apache
6 1 (1.41%) Elasticsearch
6 1 (1.41%) IIS
6 1 (1.41%) SharePoint
Applications
1 10 (14.08%) MS Excel
1 10 (14.08%) Photoshop
2 4 (5.63%) Adobe Creative Suite
3 3 (4.23%) Adobe Illustrator
3 3 (4.23%) MS PowerPoint
4 2 (2.82%) MS Office
Business Applications
1 3 (4.23%) Magento
Cloud Services
1 19 (26.76%) AdWords
2 15 (21.13%) Amazon AWS
Database & Business Intelligence
1 25 (35.21%) MySQL
2 14 (19.72%) SQL Server
3 4 (5.63%) Relational Database
4 1 (1.41%) Couchbase
4 1 (1.41%) NoSQL
Development Applications
1 25 (35.21%) Git (software)
2 15 (21.13%) PHPUnit
2 15 (21.13%) Subversion
3 5 (7.04%) Dreamweaver
4 4 (5.63%) Team Foundation Server
General
1 25 (35.21%) Marketing
2 17 (23.94%) Finance
3 15 (21.13%) Banking
4 5 (7.04%) Retail
5 4 (5.63%) Publishing
6 2 (2.82%) Multimedia
7 1 (1.41%) French Language
7 1 (1.41%) Games
7 1 (1.41%) German Language
7 1 (1.41%) Italian Language
7 1 (1.41%) Local Government
7 1 (1.41%) Spanish Language
Job Titles
1 52 (73.24%) Developer
2 25 (35.21%) HTML CSS Developer
2 25 (35.21%) HTML Developer
3 18 (25.35%) JavaScript Developer
3 18 (25.35%) PHP Developer
4 15 (21.13%) MySQL Developer
4 15 (21.13%) PHP MySQL Developer
5 13 (18.31%) .NET Developer
6 10 (14.08%) Web Developer
7 9 (12.68%) Designer
8 7 (9.86%) HTML CSS Designer
9 6 (8.45%) UI Designer
9 6 (8.45%) UI Developer
9 6 (8.45%) UI/UX Designer
9 6 (8.45%) UI/UX Developer
9 6 (8.45%) UX Designer
9 6 (8.45%) UX Developer
10 5 (7.04%) Junior
10 5 (7.04%) Junior .NET Developer
10 5 (7.04%) Junior Developer
Libraries, Frameworks & Software Standards
1 62 (87.32%) HTML
2 59 (83.10%) CSS
3 41 (57.75%) jQuery
4 38 (53.52%) HTML5
5 28 (39.44%) RESTful
5 28 (39.44%) Web Services
6 25 (35.21%) CSS3
7 23 (32.39%) REST
8 20 (28.17%) .NET
9 15 (21.13%) beanstalkd
9 15 (21.13%) LAMP
9 15 (21.13%) Laravel
10 14 (19.72%) ASP.NET
11 13 (18.31%) ASP.NET MVC
11 13 (18.31%) JSON
12 11 (15.49%) Ajax
13 10 (14.08%) Twitter Bootstrap
14 9 (12.68%) XML
15 7 (9.86%) PhoneGap
16 6 (8.45%) UIKit
Miscellaneous
1 14 (19.72%) Social Media
2 10 (14.08%) Mobile App
2 10 (14.08%) User Experience
3 5 (7.04%) Computer Science
3 5 (7.04%) EPoS
4 4 (5.63%) Animation
5 2 (2.82%) Copywriting
5 2 (2.82%) Graphic Design
5 2 (2.82%) Social Network
6 1 (1.41%) Driving Licence
6 1 (1.41%) Management Information System
6 1 (1.41%) Mathematics
6 1 (1.41%) Mobile Games
6 1 (1.41%) NHS
6 1 (1.41%) RIA
6 1 (1.41%) Statistics
6 1 (1.41%) W3C
Operating Systems
1 9 (12.68%) Apple iOS
2 4 (5.63%) Android
2 4 (5.63%) Windows
2 4 (5.63%) Windows Mobile
Processes & Methodologies
1 71 (100.00%) Analytics
2 33 (46.48%) MVC
3 30 (42.25%) SEO
4 27 (38.03%) Web Development
5 26 (36.62%) Unit Testing
6 18 (25.35%) E-Commerce
7 17 (23.94%) OO
8 15 (21.13%) Agile Software Development
8 15 (21.13%) OO PHP
9 8 (11.27%) Digital Marketing
10 7 (9.86%) Wireframes
11 6 (8.45%) Information Architecture
11 6 (8.45%) Prototyping
12 5 (7.04%) CRM
12 5 (7.04%) Digital Content Management
12 5 (7.04%) Time Management
13 4 (5.63%) B2C
13 4 (5.63%) Content Management
13 4 (5.63%) Email Marketing
13 4 (5.63%) Pay per click
Programming Languages
1 38 (53.52%) JavaScript
2 32 (45.07%) PHP
3 21 (29.58%) C#
4 15 (21.13%) PHP 5
5 14 (19.72%) SQL
6 9 (12.68%) Java
7 4 (5.63%) Objective-C
8 1 (1.41%) VB.NET
Qualifications
1 6 (8.45%) Degree
2 5 (7.04%) DBS Check
Quality Assurance & Compliance
1 5 (7.04%) PCI DSS
2 1 (1.41%) QA
Vendors
1 71 (100.00%) Google
2 10 (14.08%) Adobe
3 7 (9.86%) Facebook
3 7 (9.86%) Microsoft
4 4 (5.63%) Twitter
4 4 (5.63%) Xamarin
5 2 (2.82%) ATG
5 2 (2.82%) hybris
5 2 (2.82%) IBM
5 2 (2.82%) Oracle
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