The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 31 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Mar 2015
Same period 2014 Same period 2013
Google Analytics
Rank 172 180 187
Rank change year-on-year
+8 +7
Permanent jobs citing Google Analytics 41 17 19
As % of all permanent IT jobs located in the West Midlands 0.79% 0.37% 0.39%
As % of the Business Applications category 9.17% 3.49% 2.93%
Number of salaries quoted 26 13 15
Average salary £22,000 £28,500 £32,500
Average salary % change year-on-year
-22.80% -12.30%
UK excluding London average salary £29,650 £32,500 £30,000
% change year-on-year
-8.76% +8.33%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the West Midlands region.

Business Applications Category
West Midlands
Permanent IT job ads with a match in the
Business Applications category
447 487 648
As % of all permanent IT jobs located in the West Midlands 8.60% 10.72% 13.19%
Number of salaries quoted 355 372 540
Average salary £50,000 £50,500 £50,000
Average salary % change year-on-year
-0.99% +1.00%
90% offered a salary of more than £32,000 £29,000 £32,500
10% offered a salary of more than £70,000 £62,500 £66,500
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the West Midlands region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 31 March 2015.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 31 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry - 24 £22,000 -
Birmingham -6 3 £32,500 +47.72%
Staffordshire -10 2 £19,000 -47.58%
Warwickshire - 2 £52,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 31 March 2015, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 47 (100.00%) Google
1 47 (100.00%) Analytics
2 35 (74.47%) Degree
3 33 (70.21%) User Experience
4 30 (63.83%) Marketing
5 29 (61.70%) Content Management
6 28 (59.57%) SEO
7 23 (48.94%) Pay per click
7 23 (48.94%) Change Control
8 22 (46.81%) HTML
9 21 (44.68%) CSS
10 20 (42.55%) E-Commerce
10 20 (42.55%) Management Information System
11 19 (40.43%) JavaScript
12 17 (36.17%) CMS
12 17 (36.17%) Social Media
13 15 (31.91%) jQuery
13 15 (31.91%) .NET
13 15 (31.91%) C#
13 15 (31.91%) SQL
13 15 (31.91%) XML
14 14 (29.79%) Digital Marketing
15 12 (25.53%) Agile Software Development
15 12 (25.53%) Multivariate Testing
15 12 (25.53%) Risk Analysis
15 12 (25.53%) Digital Media
15 12 (25.53%) Project Management
15 12 (25.53%) Regression Testing
15 12 (25.53%) Penetration Testing
15 12 (25.53%) Scrum

Google Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 31 March 2015, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 17 (36.17%) CMS
2 11 (23.40%) IIS
3 1 (2.13%) SAS
3 1 (2.13%) WordPress
Applications
1 10 (21.28%) Photoshop
2 9 (19.15%) MS Excel
3 8 (17.02%) Spreadsheet
4 1 (2.13%) SPSS
4 1 (2.13%) MS Office
Business Applications
1 1 (2.13%) WebTrends
Communications & Networking
1 11 (23.40%) SSL
2 1 (2.13%) Intranet
2 1 (2.13%) Internet
Database & Business Intelligence
1 12 (25.53%) SQL Server
2 11 (23.40%) SQL Server 2008
3 2 (4.26%) Relational Database
4 1 (2.13%) Big Data
4 1 (2.13%) BusinessObjects
4 1 (2.13%) QlikView
Development Applications
1 11 (23.40%) Visual Studio
2 1 (2.13%) Dreamweaver
General
1 30 (63.83%) Marketing
2 11 (23.40%) Back Office
3 4 (8.51%) Advertising
3 4 (8.51%) Publishing
4 1 (2.13%) Games
Job Titles
1 14 (29.79%) Junior
2 11 (23.40%) Developer
2 11 (23.40%) Junior Developer
3 4 (8.51%) Web Editor
3 4 (8.51%) Programmer
4 3 (6.38%) Junior Programmer
4 3 (6.38%) SEO Specialist
4 3 (6.38%) GUI Programmer
4 3 (6.38%) Graduate
5 1 (2.13%) Senior Programmer
5 1 (2.13%) Marketing Executive
5 1 (2.13%) Graduate Programmer
5 1 (2.13%) Content Manager
5 1 (2.13%) Digital Marketing Executive
5 1 (2.13%) Data Scientist
5 1 (2.13%) Senior Analyst
5 1 (2.13%) Service Manager
5 1 (2.13%) Senior Analyst Programmer
5 1 (2.13%) Analyst
5 1 (2.13%) Analyst Programmer
Libraries, Frameworks & Software Standards
1 22 (46.81%) HTML
2 21 (44.68%) CSS
3 15 (31.91%) .NET
3 15 (31.91%) XML
3 15 (31.91%) jQuery
4 11 (23.40%) XHTML
4 11 (23.40%) Web Services
4 11 (23.40%) ASP.NET Web Forms
4 11 (23.40%) ASP.NET
5 4 (8.51%) JDBC
5 4 (8.51%) JSP
5 4 (8.51%) Servlets
5 4 (8.51%) Sass
5 4 (8.51%) Twitter Bootstrap
5 4 (8.51%) Hibernate
6 1 (2.13%) HTML5
6 1 (2.13%) Flash
Miscellaneous
1 33 (70.21%) User Experience
2 20 (42.55%) Management Information System
3 17 (36.17%) Social Media
4 12 (25.53%) Digital Media
5 11 (23.40%) W3C
6 10 (21.28%) Analytical Skills
7 9 (19.15%) Copywriting
8 1 (2.13%) Data Integration
8 1 (2.13%) Statistics
Processes & Methodologies
1 47 (100.00%) Analytics
2 29 (61.70%) Content Management
3 28 (59.57%) SEO
4 23 (48.94%) Pay per click
4 23 (48.94%) Change Control
5 20 (42.55%) E-Commerce
6 14 (29.79%) Digital Marketing
7 12 (25.53%) Risk Analysis
7 12 (25.53%) Multivariate Testing
7 12 (25.53%) PRINCE2
7 12 (25.53%) Project Management
7 12 (25.53%) Regression Testing
7 12 (25.53%) Scrum
7 12 (25.53%) Agile Software Development
7 12 (25.53%) Penetration Testing
8 11 (23.40%) Web Development
8 11 (23.40%) MVC
9 9 (19.15%) Online Marketing
10 8 (17.02%) Competitor Analysis
10 8 (17.02%) Web Analytics
Programming Languages
1 19 (40.43%) JavaScript
2 15 (31.91%) C#
2 15 (31.91%) SQL
3 11 (23.40%) T-SQL
3 11 (23.40%) VB
4 5 (10.64%) PHP
5 4 (8.51%) Objective-C
5 4 (8.51%) VB.NET
5 4 (8.51%) C++
5 4 (8.51%) COBOL
5 4 (8.51%) Java
6 2 (4.26%) Python
7 1 (2.13%) MATLAB
7 1 (2.13%) R
Qualifications
1 35 (74.47%) Degree
Vendors
1 47 (100.00%) Google
2 8 (17.02%) Microsoft
2 8 (17.02%) Adobe
3 4 (8.51%) Oracle
4 1 (2.13%) Business Objects
4 1 (2.13%) SAP
4 1 (2.13%) Tableau
4 1 (2.13%) Jaspersoft
4 1 (2.13%) MicroStrategy
4 1 (2.13%) Omniture