The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 7 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
7 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 194 194 212
Rank change year-on-year
0 +18
Permanent jobs citing Google Analytics 33 15 6
As % of all permanent IT jobs located in the West Midlands 0.57% 0.28% 0.11%
As % of the Cloud Services category 9.57% 8.11% 3.28%
Number of salaries quoted 31 5 5
Average salary £37,500 £35,000 £25,000
Average salary % change year-on-year
+7.14% +40.00%
90% offered a salary of more than £22,500 £26,000 £22,900
10% offered a salary of more than £44,000 £35,000 £26,200
UK excluding London average salary £33,375 £31,500 £30,000
% change year-on-year
+5.95% +5.00%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the West Midlands region.

Cloud Services Category
West Midlands
Permanent IT job ads with a match in the
Cloud Services category
345 185 183
As % of all permanent IT jobs located in the West Midlands 5.96% 3.45% 3.35%
Number of salaries quoted 257 161 165
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £29,850 £25,000 £25,000
10% offered a salary of more than £65,000 £52,000 £55,000
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the West Midlands region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 7 July 2015.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 7 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -20 12 £40,000 +14.28% 2
Warwickshire - 8 £36,250 - 1
Staffordshire - 6 £42,500 - 4
Wolverhampton - 3 £22,500 -
Coventry - 2 £22,500 -
Solihull - 1 £24,000 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 7 July 2015, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 74 (100.00%) Google
1 74 (100.00%) Analytics
2 47 (63.51%) Marketing
3 42 (56.76%) User Experience
4 40 (54.05%) Degree
5 38 (51.35%) SEO
6 30 (40.54%) Content Management
6 30 (40.54%) E-Commerce
7 29 (39.19%) HTML
8 28 (37.84%) Pay per click
9 27 (36.49%) CSS
9 27 (36.49%) Analytical Skills
10 26 (35.14%) JavaScript
11 25 (33.78%) Agile Software Development
12 23 (31.08%) Change Control
13 22 (29.73%) Digital Marketing
14 21 (28.38%) .NET
14 21 (28.38%) C#
15 20 (27.03%) Management Information System
15 20 (27.03%) jQuery
15 20 (27.03%) Web Development
16 19 (25.68%) XML
17 18 (24.32%) Visual Studio
17 18 (24.32%) ASP.NET
17 18 (24.32%) SQL
17 18 (24.32%) SQL Server
17 18 (24.32%) MVC
17 18 (24.32%) Scrum
17 18 (24.32%) Social Media
18 17 (22.97%) ASP.NET Web Forms

Google Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 7 July 2015, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 17 (22.97%) IIS
1 17 (22.97%) CMS
2 6 (8.11%) SharePoint
3 3 (4.05%) SharePoint 2013
4 1 (1.35%) SAS
4 1 (1.35%) Umbraco
4 1 (1.35%) WordPress
Applications
1 16 (21.62%) MS Excel
2 13 (17.57%) Photoshop
3 8 (10.81%) MS Office
3 8 (10.81%) Spreadsheet
4 1 (1.35%) SPSS
Business Applications
1 2 (2.70%) SAP Oil and Gas
2 1 (1.35%) Tridion
2 1 (1.35%) WebTrends
Cloud Services
1 1 (1.35%) Microsoft Azure
1 1 (1.35%) Adobe Analytics
Communications & Networking
1 11 (14.86%) SSL
2 7 (9.46%) Internet
3 6 (8.11%) HTTP
4 1 (1.35%) Intranet
Database & Business Intelligence
1 18 (24.32%) SQL Server
2 11 (14.86%) SQL Server 2008
3 4 (5.41%) MS Access
4 2 (2.70%) Relational Database
5 1 (1.35%) Big Data
5 1 (1.35%) BusinessObjects
5 1 (1.35%) QlikView
Development Applications
1 18 (24.32%) Visual Studio
2 6 (8.11%) Team Foundation Server
3 3 (4.05%) Hudson
4 2 (2.70%) Dreamweaver
General
1 47 (63.51%) Marketing
2 11 (14.86%) Back Office
3 6 (8.11%) Finance
4 4 (5.41%) Advertising
5 3 (4.05%) Telecoms
5 3 (4.05%) Retail
6 2 (2.70%) Publishing
6 2 (2.70%) Legal
6 2 (2.70%) Manufacturing
6 2 (2.70%) Electronics
7 1 (1.35%) Automotive
7 1 (1.35%) Games
Job Titles
1 22 (29.73%) Developer
2 14 (18.92%) Junior
3 12 (16.22%) Junior Developer
4 11 (14.86%) Analyst
5 5 (6.76%) Marketing Executive
5 5 (6.76%) Digital Marketing Executive
6 4 (5.41%) C# .NET Developer
6 4 (5.41%) .NET Developer
6 4 (5.41%) C# Developer
7 3 (4.05%) Web Analyst
7 3 (4.05%) SharePoint Developer
7 3 (4.05%) SEO Specialist
8 2 (2.70%) Junior Programmer
8 2 (2.70%) SEO Manager
8 2 (2.70%) PPC Manager
8 2 (2.70%) PPC Analyst
8 2 (2.70%) PPC Specialist
8 2 (2.70%) GUI Programmer
8 2 (2.70%) PPC Executive
8 2 (2.70%) SQL DBA
Libraries, Frameworks & Software Standards
1 29 (39.19%) HTML
2 27 (36.49%) CSS
3 21 (28.38%) .NET
4 20 (27.03%) jQuery
5 19 (25.68%) XML
6 18 (24.32%) ASP.NET
7 17 (22.97%) ASP.NET Web Forms
8 12 (16.22%) XHTML
9 11 (14.86%) Web Services
10 9 (12.16%) HTML5
11 8 (10.81%) .NET Framework
11 8 (10.81%) Twitter Bootstrap
12 7 (9.46%) AngularJS
13 6 (8.11%) ASP.NET Web API
13 6 (8.11%) ASP.NET MVC
13 6 (8.11%) Entity Framework
14 2 (2.70%) CSS3
14 2 (2.70%) Hibernate
14 2 (2.70%) JDBC
14 2 (2.70%) JSP
Miscellaneous
1 42 (56.76%) User Experience
2 27 (36.49%) Analytical Skills
3 20 (27.03%) Management Information System
4 18 (24.32%) Social Media
5 13 (17.57%) Copywriting
6 11 (14.86%) W3C
7 9 (12.16%) Digital Media
8 2 (2.70%) DTV
9 1 (1.35%) Data Integration
9 1 (1.35%) Statistics
9 1 (1.35%) Graphic Design
9 1 (1.35%) Computer Science
Operating Systems
1 6 (8.11%) Windows
Processes & Methodologies
1 74 (100.00%) Analytics
2 38 (51.35%) SEO
3 30 (40.54%) Content Management
3 30 (40.54%) E-Commerce
4 28 (37.84%) Pay per click
5 25 (33.78%) Agile Software Development
6 23 (31.08%) Change Control
7 22 (29.73%) Digital Marketing
8 20 (27.03%) Web Development
9 18 (24.32%) MVC
9 18 (24.32%) Scrum
10 13 (17.57%) Project Management
10 13 (17.57%) Multivariate Testing
11 12 (16.22%) Risk Analysis
11 12 (16.22%) Regression Testing
11 12 (16.22%) PRINCE2
11 12 (16.22%) Penetration Testing
12 11 (14.86%) Web Analytics
13 9 (12.16%) Online Marketing
14 8 (10.81%) Competitor Analysis
Programming Languages
1 26 (35.14%) JavaScript
2 21 (28.38%) C#
3 18 (24.32%) SQL
4 11 (14.86%) T-SQL
4 11 (14.86%) VB
5 5 (6.76%) Python
6 3 (4.05%) PHP
7 2 (2.70%) Objective-C
7 2 (2.70%) VB.NET
7 2 (2.70%) C++
7 2 (2.70%) COBOL
7 2 (2.70%) Java
8 1 (1.35%) R
8 1 (1.35%) MATLAB
Qualifications
1 40 (54.05%) Degree
Vendors
1 74 (100.00%) Google
2 17 (22.97%) Microsoft
3 11 (14.86%) Adobe
4 4 (5.41%) Omniture
5 3 (4.05%) SAP
6 2 (2.70%) Oracle
7 1 (1.35%) Business Objects
7 1 (1.35%) MicroStrategy
7 1 (1.35%) Coremetrics
7 1 (1.35%) Hitwise
7 1 (1.35%) Tableau
7 1 (1.35%) Jaspersoft
7 1 (1.35%) Yahoo!
Lichfield, Staffordshire
Sanderson Recruitment Plc
Salary: Bonus, Pension
Posted: Yesterday
Warwickshire
Initi8 Recruitment
Salary: £20000 - £27000 Per Annum
Posted: 3 days ago
Lichfield, Staffordshire
Sanderson
Salary: £17000 - £21000 per annum + Bonus, Pension
Posted: 6 days ago
Birmingham
Recruitment Genius
Salary: £22000 - £24000 per annum
Posted: 6 days ago
Solihull
Erin Associates
Salary: £27000 - £28000 per annum + Benefits
Posted: 19 days ago
Stafford, Staffordshire
Zonal Retail Data Systems Ltd
Salary: From £38,000 to £45,000 per annum plus standard company benefits
Posted: 24 days ago
Stafford, Staffordshire
Zonal Retail Data Systems Ltd
Salary: From £28,000 to £35,000 per annum plus company benefits
Posted: 24 days ago