The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 23 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / West Midlands
Rank 182 199 210
Rank change year-on-year
+17 +11
Permanent jobs citing Google Analytics 27 37 10
As % of all permanent IT jobs located in the West Midlands 0.57% 0.63% 0.20%
As % of the Cloud Services category 5.36% 8.11% 3.72%
Number of salaries quoted 26 28 8
Median salary £36,500 £30,000 £19,000
Median salary % change year-on-year
+21.66% +57.89%
UK excluding London median salary £35,000 £33,750 £30,000
% change year-on-year
+3.70% +12.50%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the West Midlands region.

Cloud Services Category
West Midlands
Permanent IT job ads with a match in the
Cloud Services category
504 456 269
As % of all permanent IT jobs located in the West Midlands 10.72% 7.73% 5.29%
Number of salaries quoted 404 363 221
Median salary £42,500 £42,500 £42,500
90% offered a salary of more than £29,000 £27,500 £30,000
10% offered a salary of more than £65,000 £65,000 £67,500
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 23 February 2017.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 23 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire +34 14 £37,000 +54.16%
Staffordshire -3 7 £38,250 +27.50%
Shropshire -2 6 £32,500 +8.33% 2
Coventry +15 1 - - 2
Walsall - 1 £34,000 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 23 February 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Google Analytics.

1 59 (100.00%) Google
1 59 (100.00%) Analytics
2 37 (62.71%) Marketing
3 29 (49.15%) SEO
4 23 (38.98%) HTML
5 22 (37.29%) CSS
6 18 (30.51%) HTML5
7 17 (28.81%) Digital Marketing
7 17 (28.81%) Python
7 17 (28.81%) Analytical Skills
8 16 (27.12%) RESTful
9 15 (25.42%) Web Services
10 13 (22.03%) JavaScript
10 13 (22.03%) E-Commerce
11 12 (20.34%) Pay per click
11 12 (20.34%) SAS Enterprise Guide
11 12 (20.34%) R
11 12 (20.34%) SAS
11 12 (20.34%) SPSS
11 12 (20.34%) SQL
11 12 (20.34%) Actionable Insight
11 12 (20.34%) Data Analytics
12 11 (18.64%) Agile Software Development
13 10 (16.95%) MVC
13 10 (16.95%) SQL Server
13 10 (16.95%) Social Media
13 10 (16.95%) Online Marketing
13 10 (16.95%) jQuery
14 9 (15.25%) Unit Testing
14 9 (15.25%) ASP.NET MVC

Google Analytics
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (20.34%) SAS
2 6 (10.17%) CMS
3 5 (8.47%) Apache
3 5 (8.47%) nginx
4 3 (5.08%) Adobe Experience Manager
4 3 (5.08%) WordPress
5 2 (3.39%) WebSphere
Applications
1 12 (20.34%) SPSS
2 8 (13.56%) Photoshop
3 4 (6.78%) Adobe Illustrator
3 4 (6.78%) MS Excel
4 1 (1.69%) Adobe Creative Suite
4 1 (1.69%) Adobe Premiere
4 1 (1.69%) MS Office
4 1 (1.69%) MS PowerPoint
Cloud Services
1 7 (11.86%) AdWords
2 6 (10.17%) Amazon AWS
Communications & Networking
1 1 (1.69%) HTTP
1 1 (1.69%) Internet
1 1 (1.69%) SMS
Database & Business Intelligence
1 12 (20.34%) SAS Enterprise Guide
2 10 (16.95%) SQL Server
3 7 (11.86%) MySQL
4 3 (5.08%) BusinessObjects
5 1 (1.69%) Redis
Development Applications
1 2 (3.39%) Git (software)
2 1 (1.69%) PHPUnit
2 1 (1.69%) Subversion
General
1 37 (62.71%) Marketing
2 9 (15.25%) Finance
3 6 (10.17%) Banking
4 2 (3.39%) Retail
5 1 (1.69%) Advertising
Job Titles
1 17 (28.81%) Developer
2 16 (27.12%) Analyst
3 13 (22.03%) Marketing Analyst
4 8 (13.56%) E-Commerce Manager
5 7 (11.86%) PHP Developer
6 6 (10.17%) .NET Developer
6 6 (10.17%) Marketing Executive
6 6 (10.17%) MySQL Developer
6 6 (10.17%) OO PHP Developer
6 6 (10.17%) PHP MySQL Developer
6 6 (10.17%) Software Developer
7 5 (8.47%) Marketing Manager
8 4 (6.78%) C# Developer
8 4 (6.78%) C# Software Developer
8 4 (6.78%) Digital Marketing Manager
8 4 (6.78%) E-Commerce Marketing Manager
9 3 (5.08%) .NET Software Developer
10 2 (3.39%) Content Manager
10 2 (3.39%) Designer
10 2 (3.39%) Web Designer
Libraries, Frameworks & Software Standards
1 23 (38.98%) HTML
2 22 (37.29%) CSS
3 18 (30.51%) HTML5
4 16 (27.12%) RESTful
5 15 (25.42%) Web Services
6 10 (16.95%) jQuery
7 9 (15.25%) .NET
7 9 (15.25%) ASP.NET
7 9 (15.25%) ASP.NET MVC
7 9 (15.25%) CSS3
8 7 (11.86%) Laravel
9 5 (8.47%) Handlebars
9 5 (8.47%) Memcached
9 5 (8.47%) REST
10 3 (5.08%) Ajax
11 1 (1.69%) beanstalkd
11 1 (1.69%) LAMP
11 1 (1.69%) Twitter Bootstrap
Miscellaneous
1 17 (28.81%) Analytical Skills
2 10 (16.95%) Social Media
3 5 (8.47%) User Experience
4 3 (5.08%) Graphic Design
5 1 (1.69%) Animation
5 1 (1.69%) Blog
5 1 (1.69%) W3C
Processes & Methodologies
1 59 (100.00%) Analytics
2 29 (49.15%) SEO
3 17 (28.81%) Digital Marketing
4 13 (22.03%) E-Commerce
5 12 (20.34%) Actionable Insight
5 12 (20.34%) Data Analytics
5 12 (20.34%) Pay per click
6 11 (18.64%) Agile Software Development
7 10 (16.95%) MVC
7 10 (16.95%) Online Marketing
8 9 (15.25%) Unit Testing
8 9 (15.25%) Web Development
9 8 (13.56%) Customer Engagement
10 7 (11.86%) Project Management
11 6 (10.17%) Email Marketing
11 6 (10.17%) OO
11 6 (10.17%) OO PHP
12 5 (8.47%) Mentoring
12 5 (8.47%) Web Design
13 4 (6.78%) CRM
Programming Languages
1 17 (28.81%) Python
2 13 (22.03%) JavaScript
3 12 (20.34%) R
3 12 (20.34%) SQL
4 9 (15.25%) C#
4 9 (15.25%) PHP
5 2 (3.39%) C
6 1 (1.69%) PHP 5
Qualifications
1 3 (5.08%) Degree
Quality Assurance & Compliance
1 1 (1.69%) QA
Vendors
1 59 (100.00%) Google
2 6 (10.17%) Adobe
3 5 (8.47%) Zend
4 3 (5.08%) Tableau
5 2 (3.39%) ATG
5 2 (3.39%) Facebook
5 2 (3.39%) hybris
5 2 (3.39%) IBM
5 2 (3.39%) Oracle
5 2 (3.39%) Twitter
6 1 (1.69%) Progress
6 1 (1.69%) SAP
Coventry, West Midlands (County)
Exposed Solutions
Salary: £25000 - £35000 per annum
Posted: 8 hours ago
Shrewsbury, Shropshire
Axica Recruitment
Posted: 17 hours ago
Coventry, West Midlands (County)
Senitor Associates
Salary: £25000 - £35000 per annum + Additional Benefits
Posted: 2 days ago
Telford, Shropshire
Hot Rec
Salary: £20k - 26k per year + depending on experience
Posted: 2 days ago
Birmingham, West Midlands (County)
Parallel Consulting
Salary: £30000 - £40000 per annum + bonus, benefits, pension
Posted: 3 days ago
Birmingham
Intouch Games
Salary: £30000 - £40000 per annum + benefits (inc flexi hrs)
Posted: 6 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £30000 - £40000 per annum + benefits (inc flexi hrs)
Posted: 6 days ago
Bromsgrove, Worcestershire
Webrecruit
Salary: Up to £35,000 per annum DOE Plus Benefits
Posted: 5 days ago