The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Google Analytics
Rank 197 179 191
Rank change year-on-year
-18 +12
Permanent jobs citing Google Analytics 7 13 12
As % of all permanent IT jobs located in the West Midlands 0.14% 0.30% 0.25%
As % of the Business Applications category 1.51% 3.24% 2.51%
Number of salaries quoted 6 12 11
Average salary £19,000 £28,500 £25,000
Average salary % change year-on-year
-33.33% +14.00%
UK excluding London average salary £31,000 £32,500 £32,500
% change year-on-year
-4.61% -
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the West Midlands region.

Business Applications Category
West Midlands
Permanent IT job ads with a match in the
Business Applications category
464 401 478
As % of all permanent IT jobs located in the West Midlands 9.30% 9.28% 10.01%
Number of salaries quoted 378 302 363
Average salary £50,000 £45,000 £50,000
Average salary % change year-on-year
+11.11% -10.00%
90% offered a salary of more than £35,448 £29,000 £32,500
10% offered a salary of more than £75,000 £62,500 £65,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the West Midlands region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 30 January 2015.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Walsall - 4 £19,000 -
Staffordshire +7 2 £27,500 -3.50%
Birmingham -14 1 - - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 30 January 2015, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 13 (100.00%) Google
1 13 (100.00%) Analytics
2 11 (84.62%) SEO
3 10 (76.92%) Marketing
4 9 (69.23%) Social Media
5 6 (46.15%) Content Management
6 5 (38.46%) Digital Marketing
7 4 (30.77%) User Acceptance Testing
7 4 (30.77%) Digital Media
7 4 (30.77%) Facebook
7 4 (30.77%) Twitter
7 4 (30.77%) CRM
7 4 (30.77%) Publishing
7 4 (30.77%) CMS
8 3 (23.08%) JavaScript
8 3 (23.08%) HTML
8 3 (23.08%) CSS
8 3 (23.08%) Coaching
8 3 (23.08%) Finance
8 3 (23.08%) MS PowerPoint
8 3 (23.08%) Wiki
8 3 (23.08%) Blog
8 3 (23.08%) Social Network
9 2 (15.38%) jQuery
9 2 (15.38%) Twitter Bootstrap
9 2 (15.38%) Sass
9 2 (15.38%) JDBC
9 2 (15.38%) JSP
9 2 (15.38%) Servlets
9 2 (15.38%) XML

Google Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 30 January 2015, IT jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (30.77%) CMS
2 1 (7.69%) WordPress
Applications
1 3 (23.08%) MS PowerPoint
2 1 (7.69%) Photoshop
Business Applications
1 1 (7.69%) WebTrends
Communications & Networking
1 1 (7.69%) Intranet
1 1 (7.69%) Internet
Database & Business Intelligence
1 1 (7.69%) BusinessObjects
General
1 10 (76.92%) Marketing
2 4 (30.77%) Publishing
3 3 (23.08%) Finance
4 1 (7.69%) Retail
4 1 (7.69%) Advertising
Job Titles
1 4 (30.77%) Web Editor
2 2 (15.38%) Marketing Executive
2 2 (15.38%) Programmer
2 2 (15.38%) Digital Marketing Executive
3 1 (7.69%) Senior Analyst
3 1 (7.69%) Senior Analyst Programmer
3 1 (7.69%) E-Commerce Manager
3 1 (7.69%) Junior
3 1 (7.69%) Analyst
3 1 (7.69%) Analyst Programmer
3 1 (7.69%) Graduate
3 1 (7.69%) Graduate Programmer
3 1 (7.69%) Content Manager
3 1 (7.69%) Junior Programmer
3 1 (7.69%) Senior Programmer
3 1 (7.69%) GUI Programmer
Libraries, Frameworks & Software Standards
1 3 (23.08%) HTML
1 3 (23.08%) CSS
2 2 (15.38%) jQuery
2 2 (15.38%) Twitter Bootstrap
2 2 (15.38%) Sass
2 2 (15.38%) JDBC
2 2 (15.38%) JSP
2 2 (15.38%) Servlets
2 2 (15.38%) XML
2 2 (15.38%) .NET
2 2 (15.38%) Hibernate
Miscellaneous
1 9 (69.23%) Social Media
2 4 (30.77%) Digital Media
3 3 (23.08%) Wiki
3 3 (23.08%) Blog
3 3 (23.08%) Social Network
4 1 (7.69%) User Experience
4 1 (7.69%) Analytical Skills
Processes & Methodologies
1 13 (100.00%) Analytics
2 11 (84.62%) SEO
3 6 (46.15%) Content Management
4 5 (38.46%) Digital Marketing
5 4 (30.77%) User Acceptance Testing
5 4 (30.77%) CRM
6 3 (23.08%) Coaching
7 1 (7.69%) E-Commerce
7 1 (7.69%) B2C
7 1 (7.69%) Online Marketing
7 1 (7.69%) SAP Implementation
Programming Languages
1 3 (23.08%) JavaScript
2 2 (15.38%) Java
2 2 (15.38%) C#
2 2 (15.38%) C++
2 2 (15.38%) COBOL
2 2 (15.38%) PHP
2 2 (15.38%) SQL
2 2 (15.38%) VB.NET
2 2 (15.38%) Objective-C
Qualifications
1 1 (7.69%) Degree
Vendors
1 13 (100.00%) Google
2 4 (30.77%) Facebook
2 4 (30.77%) Twitter
3 2 (15.38%) Oracle
4 1 (7.69%) Business Objects
4 1 (7.69%) SAP
Warwick, Warwickshire
RecruitmentRevolution.com Limited
Salary: Up to £45,000 per annum + Significant Bonus (£75,000)
Posted: 2 days ago
West Midlands
Plattform
Salary: £25,000 - £35,000
Posted: 2 days ago
Farnborough, Birmingham or Manchester
Edenhouse solutions ltd
Salary: Competitive with Excellent Benefits
Posted: 11 days ago