The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 3 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 199 166 231
Rank change year-on-year
-33 +65
Permanent jobs citing Google Analytics 35 47 5
As % of all permanent IT jobs located in the West Midlands 0.64% 0.92% 0.087%
As % of the Cloud Services category 5.65% 10.22% 1.87%
Number of salaries quoted 25 43 4
Median salary £34,000 £35,000 £19,500
Median salary % change year-on-year
-2.85% +79.48%
90% offered a salary of more than £25,650 £27,000 £19,000
10% offered a salary of more than £42,000 £42,500 £30,500
UK excluding London median salary £37,000 £35,000 £31,250
% change year-on-year
+5.71% +12.00%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the West Midlands region.

Cloud Services Category
West Midlands
Permanent IT job ads with a match in the
Cloud Services category
619 460 268
As % of all permanent IT jobs located in the West Midlands 11.29% 8.98% 4.66%
Number of salaries quoted 457 371 244
Median salary £45,250 £42,000 £45,000
Median salary % change year-on-year
+7.73% -6.66%
90% offered a salary of more than £29,000 £27,000 £29,500
10% offered a salary of more than £65,000 £70,000 £60,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 3 December 2016.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 3 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire -17 18 £35,000 -
Birmingham -8 5 £30,000 +1.69% 3
Warwickshire +1 4 £37,000 +37.03%
Shropshire - 4 £29,250 - 2
Walsall +14 2 £35,250 -17.05%
Wolverhampton - 2 £22,500 -
Solihull - 1 £20,000 -
Worcestershire - 1 £28,500 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 3 December 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Google Analytics.

1 70 (100.00%) Google
1 70 (100.00%) Analytics
2 42 (60.00%) Marketing
3 38 (54.29%) HTML
4 36 (51.43%) SEO
5 35 (50.00%) CSS
6 26 (37.14%) Digital Marketing
7 25 (35.71%) HTML5
7 25 (35.71%) E-Commerce
8 19 (27.14%) JavaScript
9 17 (24.29%) CMS
10 16 (22.86%) PHP
10 16 (22.86%) Web Services
10 16 (22.86%) CSS3
10 16 (22.86%) RESTful
11 15 (21.43%) Social Media
12 14 (20.00%) MySQL
12 14 (20.00%) MVC
13 13 (18.57%) Photoshop
13 13 (18.57%) Customer Engagement
13 13 (18.57%) Online Marketing
13 13 (18.57%) jQuery
13 13 (18.57%) User Experience
14 12 (17.14%) Web Development
14 12 (17.14%) Unit Testing
15 11 (15.71%) Email Marketing
15 11 (15.71%) Git (software)
15 11 (15.71%) Pay per click
15 11 (15.71%) Finance
16 10 (14.29%) Mentoring

Google Analytics
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (24.29%) CMS
2 10 (14.29%) WordPress
3 6 (8.57%) Adobe Experience Manager
3 6 (8.57%) WebSphere
4 4 (5.71%) SAS
5 2 (2.86%) Apache
5 2 (2.86%) nginx
6 1 (1.43%) Elasticsearch
Applications
1 13 (18.57%) Photoshop
2 6 (8.57%) MS Excel
3 4 (5.71%) MS Office
3 4 (5.71%) MS PowerPoint
3 4 (5.71%) SPSS
4 3 (4.29%) Adobe Illustrator
5 1 (1.43%) Adobe Creative Suite
Business Applications
1 2 (2.86%) Magento
Cloud Services
1 7 (10.00%) AdWords
1 7 (10.00%) Amazon AWS
2 1 (1.43%) Flurry Analytics
Communications & Networking
1 1 (1.43%) SMS
Database & Business Intelligence
1 14 (20.00%) MySQL
2 9 (12.86%) SQL Server
3 4 (5.71%) SAS Enterprise Guide
4 1 (1.43%) Couchbase
Development Applications
1 11 (15.71%) Git (software)
2 5 (7.14%) PHPUnit
2 5 (7.14%) Subversion
3 2 (2.86%) Dreamweaver
General
1 42 (60.00%) Marketing
2 11 (15.71%) Finance
3 7 (10.00%) Banking
3 7 (10.00%) Retail
4 3 (4.29%) Publishing
5 1 (1.43%) Advertising
5 1 (1.43%) Games
5 1 (1.43%) Manufacturing
Job Titles
1 24 (34.29%) Developer
2 13 (18.57%) E-Commerce Manager
3 11 (15.71%) HTML CSS Developer
3 11 (15.71%) HTML Developer
3 11 (15.71%) Marketing Manager
4 9 (12.86%) Digital Marketing Manager
4 9 (12.86%) E-Commerce Marketing Manager
5 8 (11.43%) .NET Developer
5 8 (11.43%) Designer
6 7 (10.00%) MySQL Developer
6 7 (10.00%) PHP Developer
6 7 (10.00%) PHP MySQL Developer
7 6 (8.57%) Content Manager
7 6 (8.57%) Marketing Executive
7 6 (8.57%) UI Designer
7 6 (8.57%) UI Developer
7 6 (8.57%) UI/UX Designer
7 6 (8.57%) UI/UX Developer
7 6 (8.57%) UX Designer
7 6 (8.57%) UX Developer
Libraries, Frameworks & Software Standards
1 38 (54.29%) HTML
2 35 (50.00%) CSS
3 25 (35.71%) HTML5
4 16 (22.86%) CSS3
4 16 (22.86%) RESTful
4 16 (22.86%) Web Services
5 13 (18.57%) jQuery
6 9 (12.86%) .NET
6 9 (12.86%) ASP.NET
6 9 (12.86%) ASP.NET MVC
7 7 (10.00%) Laravel
7 7 (10.00%) REST
7 7 (10.00%) Twitter Bootstrap
8 6 (8.57%) UIKit
9 5 (7.14%) Ajax
9 5 (7.14%) beanstalkd
9 5 (7.14%) LAMP
10 2 (2.86%) Handlebars
10 2 (2.86%) Memcached
Miscellaneous
1 15 (21.43%) Social Media
2 13 (18.57%) User Experience
3 6 (8.57%) Analytical Skills
4 5 (7.14%) Copywriting
5 2 (2.86%) Graphic Design
6 1 (1.43%) Blog
6 1 (1.43%) Computer Science
6 1 (1.43%) Management Information System
6 1 (1.43%) Mathematics
6 1 (1.43%) Mobile Games
6 1 (1.43%) Statistics
6 1 (1.43%) W3C
Processes & Methodologies
1 70 (100.00%) Analytics
2 36 (51.43%) SEO
3 26 (37.14%) Digital Marketing
4 25 (35.71%) E-Commerce
5 14 (20.00%) MVC
6 13 (18.57%) Customer Engagement
6 13 (18.57%) Online Marketing
7 12 (17.14%) Unit Testing
7 12 (17.14%) Web Development
8 11 (15.71%) Email Marketing
8 11 (15.71%) Pay per click
9 10 (14.29%) Mentoring
10 9 (12.86%) Agile Software Development
11 8 (11.43%) OO
12 7 (10.00%) CRM
12 7 (10.00%) OO PHP
12 7 (10.00%) Time Management
13 6 (8.57%) Prototyping
13 6 (8.57%) Tag Management
13 6 (8.57%) Wireframes
Programming Languages
1 19 (27.14%) JavaScript
2 16 (22.86%) PHP
3 9 (12.86%) C#
4 6 (8.57%) Python
5 5 (7.14%) PHP 5
6 4 (5.71%) R
6 4 (5.71%) SQL
7 2 (2.86%) C
8 1 (1.43%) VB.NET
Qualifications
1 4 (5.71%) Degree
Vendors
1 70 (100.00%) Google
2 9 (12.86%) Adobe
3 7 (10.00%) Facebook
4 6 (8.57%) ATG
4 6 (8.57%) hybris
4 6 (8.57%) IBM
4 6 (8.57%) Oracle
5 5 (7.14%) Twitter
6 2 (2.86%) SAP
6 2 (2.86%) Zend
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