The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 26 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
26 Sep 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 205 180 218
Rank change year-on-year
-25 +38
Permanent jobs citing Google Analytics 27 41 16
As % of all permanent IT jobs located in the West Midlands 0.47% 0.77% 0.28%
As % of the Cloud Services category 4.52% 9.53% 5.56%
Number of salaries quoted 12 31 4
Median salary £27,500 £27,500 £35,000
Median salary % change year-on-year
- -21.42%
90% offered a salary of more than £25,400 £22,500 £27,300
10% offered a salary of more than £40,000 £37,500 £36,750
UK excluding London median salary £32,500 £32,500 £32,500
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the West Midlands region.

Cloud Services Category
West Midlands
Permanent IT job ads with a match in the
Cloud Services category
597 430 288
As % of all permanent IT jobs located in the West Midlands 10.30% 8.09% 5.12%
Number of salaries quoted 436 351 252
Median salary £45,000 £39,000 £41,750
Median salary % change year-on-year
+15.38% -6.58%
90% offered a salary of more than £24,000 £26,000 £29,000
10% offered a salary of more than £62,500 £70,000 £65,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Midlands region.

Google Analytics Salary Trend in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Midlands region over the 3 months to 26 September 2016.

Google Analytics Salary Histogram in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 26 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire +2 18 £36,250 +3.57% 3
Shropshire -6 4 £25,500 +24.39% 3
Birmingham -28 3 £33,750 +27.35% 1
Herefordshire - 2 £27,500 -
Worcestershire - 2 £27,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 26 September 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Google Analytics.

1 66 (100.00%) Google
1 66 (100.00%) Analytics
2 48 (72.73%) HTML
3 46 (69.70%) CSS
4 33 (50.00%) Marketing
5 32 (48.48%) JavaScript
6 29 (43.94%) SEO
7 27 (40.91%) PHP
7 27 (40.91%) HTML5
8 25 (37.88%) MySQL
9 24 (36.36%) MVC
9 24 (36.36%) E-Commerce
10 23 (34.85%) jQuery
11 21 (31.82%) Git (software)
11 21 (31.82%) CSS3
12 20 (30.30%) RESTful
12 20 (30.30%) Web Services
13 19 (28.79%) Finance
13 19 (28.79%) Digital Marketing
13 19 (28.79%) REST
14 18 (27.27%) Unit Testing
15 17 (25.76%) OO
15 17 (25.76%) Web Development
15 17 (25.76%) AdWords
16 16 (24.24%) Social Media
17 15 (22.73%) PHPUnit
17 15 (22.73%) PHP 5
17 15 (22.73%) Amazon AWS
17 15 (22.73%) Photoshop
17 15 (22.73%) Banking

Google Analytics
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (22.73%) CMS
2 10 (15.15%) WordPress
3 6 (9.09%) WebSphere
4 3 (4.55%) Adobe Experience Manager
5 1 (1.52%) Apache
5 1 (1.52%) Elasticsearch
5 1 (1.52%) IIS
5 1 (1.52%) SharePoint
5 1 (1.52%) Umbraco
Applications
1 15 (22.73%) Photoshop
2 6 (9.09%) MS Excel
3 4 (6.06%) Adobe Creative Suite
3 4 (6.06%) MS PowerPoint
4 3 (4.55%) MS Office
5 2 (3.03%) Adobe Illustrator
Business Applications
1 3 (4.55%) Magento
Cloud Services
1 17 (25.76%) AdWords
2 15 (22.73%) Amazon AWS
Database & Business Intelligence
1 25 (37.88%) MySQL
2 6 (9.09%) SQL Server
3 1 (1.52%) Couchbase
Development Applications
1 21 (31.82%) Git (software)
2 15 (22.73%) PHPUnit
2 15 (22.73%) Subversion
3 4 (6.06%) Dreamweaver
General
1 33 (50.00%) Marketing
2 19 (28.79%) Finance
3 15 (22.73%) Banking
4 10 (15.15%) Retail
5 5 (7.58%) Publishing
6 2 (3.03%) Multimedia
7 1 (1.52%) French Language
7 1 (1.52%) Games
7 1 (1.52%) German Language
7 1 (1.52%) Italian Language
7 1 (1.52%) Manufacturing
7 1 (1.52%) Spanish Language
Job Titles
1 34 (51.52%) Developer
2 25 (37.88%) HTML CSS Developer
2 25 (37.88%) HTML Developer
3 18 (27.27%) JavaScript Developer
3 18 (27.27%) PHP Developer
4 15 (22.73%) MySQL Developer
4 15 (22.73%) PHP MySQL Developer
5 9 (13.64%) Designer
5 9 (13.64%) Marketing Manager
6 8 (12.12%) Digital Marketing Manager
6 8 (12.12%) E-Commerce Manager
6 8 (12.12%) E-Commerce Marketing Manager
7 7 (10.61%) HTML CSS Designer
8 6 (9.09%) E-Commerce Merchandiser
8 6 (9.09%) Online Merchandiser
8 6 (9.09%) UI Designer
8 6 (9.09%) UI Developer
8 6 (9.09%) UI/UX Designer
8 6 (9.09%) UI/UX Developer
8 6 (9.09%) UX Designer
Libraries, Frameworks & Software Standards
1 48 (72.73%) HTML
2 46 (69.70%) CSS
3 27 (40.91%) HTML5
4 23 (34.85%) jQuery
5 21 (31.82%) CSS3
6 20 (30.30%) RESTful
6 20 (30.30%) Web Services
7 19 (28.79%) REST
8 15 (22.73%) beanstalkd
8 15 (22.73%) LAMP
8 15 (22.73%) Laravel
9 10 (15.15%) .NET
10 6 (9.09%) Twitter Bootstrap
10 6 (9.09%) UIKit
11 5 (7.58%) ASP.NET
11 5 (7.58%) ASP.NET MVC
12 4 (6.06%) JSON
13 3 (4.55%) Ajax
13 3 (4.55%) Apache Cordova
13 3 (4.55%) PhoneGap
Miscellaneous
1 16 (24.24%) Social Media
2 9 (13.64%) User Experience
3 2 (3.03%) Copywriting
3 2 (3.03%) Social Network
4 1 (1.52%) Computer Science
4 1 (1.52%) Graphic Design
4 1 (1.52%) Management Information System
4 1 (1.52%) Mathematics
4 1 (1.52%) Mobile Games
4 1 (1.52%) Statistics
Processes & Methodologies
1 66 (100.00%) Analytics
2 29 (43.94%) SEO
3 24 (36.36%) E-Commerce
3 24 (36.36%) MVC
4 19 (28.79%) Digital Marketing
5 18 (27.27%) Unit Testing
6 17 (25.76%) OO
6 17 (25.76%) Web Development
7 15 (22.73%) OO PHP
8 8 (12.12%) CRM
8 8 (12.12%) Customer Engagement
8 8 (12.12%) Email Marketing
8 8 (12.12%) Mentoring
8 8 (12.12%) Online Marketing
9 7 (10.61%) Time Management
10 6 (9.09%) Agile Software Development
10 6 (9.09%) Information Architecture
10 6 (9.09%) Product Management
10 6 (9.09%) Tag Management
10 6 (9.09%) Wireframes
Programming Languages
1 32 (48.48%) JavaScript
2 27 (40.91%) PHP
3 15 (22.73%) PHP 5
4 7 (10.61%) C#
5 5 (7.58%) SQL
6 2 (3.03%) C
6 2 (3.03%) VB.NET
Qualifications
1 3 (4.55%) Degree
Quality Assurance & Compliance
1 1 (1.52%) QA
Vendors
1 66 (100.00%) Google
2 12 (18.18%) Adobe
3 8 (12.12%) Facebook
4 6 (9.09%) ATG
4 6 (9.09%) hybris
4 6 (9.09%) IBM
4 6 (9.09%) Oracle
5 5 (7.58%) Twitter
6 1 (1.52%) Microsoft
6 1 (1.52%) SAP
Stafford, Staffordshire
Searchability
Salary: £30000 - £40000 per annum + benefits
Posted: 3 hours ago
Tamworth, Staffordshire
Big Red Recruitment
Salary: £50000 - £70000 per annum + pen, DIS, 25+8hol
Posted: 3 days ago
Coventry, West Midlands (County)
Stafford-Sharp Associates
Salary: £28000.00 - £32000.00 per annum
Posted: 3 days ago
Alcester, Warwickshire
Big Red Recruitment
Salary: £32000 - £40000 per annum + 5% pension, condensed week
Posted: 5 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £20000 - £30000 per annum + benefits (inc flexi hrs)
Posted: 10 days ago
Stafford, Staffordshire
The SmartList
Posted: 10 days ago
Shrewsbury, Shropshire
The SmartList
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Wolverhampton
The SmartList
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Telford, Shropshire
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Birmingham
The SmartList
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Wolverhampton
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Coventry
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Salary: £30000 - £35000 per annum + Benefits
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