The table below looks at the statistics for SEO skills in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 141 110 113
Rank change year-on-year
-31 +3
Permanent jobs citing SEO 68 64 69
As % of all permanent IT jobs located in West Yorkshire 1.36% 1.76% 1.85%
As % of the Processes & Methodologies category 1.65% 2.10% 2.32%
Number of salaries quoted 47 54 57
Average salary £32,500 £28,250 £32,500
Average salary % change year-on-year
+15.04% -13.07%
90% offered a salary of more than £20,000 £20,500 £21,800
10% offered a salary of more than £45,000 £57,000 £35,000
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
SEO
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4118 3044 2978
As % of all permanent IT jobs located in West Yorkshire 82.51% 83.60% 79.88%
Number of salaries quoted 3215 2360 2492
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £27,500 £27,500 £26,000
10% offered a salary of more than £55,000 £55,000 £57,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in West Yorkshire

SEO
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Yorkshire region.

SEO Salary Trend in West Yorkshire

SEO
Salary Histogram in West Yorkshire

This chart provides a salary histogram for IT jobs citing SEO across the West Yorkshire region over the 3 months to 22 August 2014.

SEO Salary Histogram in West Yorkshire

SEO
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Yorkshire region over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds -36 48 £35,000 +23.89% 3
Bradford - 6 £20,000 - 1
Wakefield - 5 £25,000 -
Sowerby Bridge - 3 £20,000 -
Bingley - 2 £38,750 -
Halifax -13 1 £40,000 +32.23%
Huddersfield - 1 £40,000 -
Wetherby - 1 £20,000 -
SEO
Yorkshire

SEO
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 22 August 2014, IT jobs across the West Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 93 (77.50%) Marketing
2 66 (55.00%) HTML
3 65 (54.17%) Pay per click
4 64 (53.33%) Analytics
5 57 (47.50%) CSS
6 44 (36.67%) Google
7 43 (35.83%) JavaScript
8 42 (35.00%) Digital Marketing
9 37 (30.83%) Photoshop
10 36 (30.00%) Social Media
11 27 (22.50%) PHP
12 24 (20.00%) E-Commerce
12 24 (20.00%) HTML5
13 23 (19.17%) Competitor Analysis
14 22 (18.33%) MySQL
15 21 (17.50%) CMS
15 21 (17.50%) Time Management
16 20 (16.67%) jQuery
16 20 (16.67%) Facebook
16 20 (16.67%) Twitter
17 19 (15.83%) Advertising
18 18 (15.00%) WordPress
18 18 (15.00%) Google Analytics
19 17 (14.17%) Web Analytics
19 17 (14.17%) Retail
19 17 (14.17%) Linux
20 16 (13.33%) Adobe Illustrator
20 16 (13.33%) Web Marketing
21 15 (12.50%) B2B
22 14 (11.67%) MVC

SEO
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 22 August 2014, IT jobs across the West Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 21 (17.50%) CMS
2 18 (15.00%) WordPress
3 5 (4.17%) SharePoint
4 4 (3.33%) Drupal
5 3 (2.50%) WebSphere
6 2 (1.67%) IIS
7 1 (0.83%) Apache
7 1 (0.83%) Node.js
Applications
1 37 (30.83%) Photoshop
2 16 (13.33%) Adobe Illustrator
3 3 (2.50%) Fireworks
4 2 (1.67%) MS Office
4 2 (1.67%) MS Excel
Business Applications
1 18 (15.00%) Google Analytics
2 4 (3.33%) Magento
3 1 (0.83%) Dynamics AX
3 1 (0.83%) osCommerce
Communications & Networking
1 6 (5.00%) Internet
2 5 (4.17%) Intranet
3 1 (0.83%) WAN
3 1 (0.83%) DHCP
3 1 (0.83%) FTP
3 1 (0.83%) HTTP
3 1 (0.83%) DNS
3 1 (0.83%) SSL
3 1 (0.83%) Firewall
Database & Business Intelligence
1 22 (18.33%) MySQL
2 3 (2.50%) SQL Server Analysis Services
3 2 (1.67%) SQL Server
4 1 (0.83%) NoSQL
Development Applications
1 13 (10.83%) Git (software)
2 8 (6.67%) Subversion
3 2 (1.67%) Dreamweaver
4 1 (0.83%) Eclipse
4 1 (0.83%) Hudson
4 1 (0.83%) Jenkins
General
1 93 (77.50%) Marketing
2 19 (15.83%) Advertising
3 17 (14.17%) Retail
4 12 (10.00%) Publishing
5 7 (5.83%) Finance
6 5 (4.17%) Legal
6 5 (4.17%) Manufacturing
7 1 (0.83%) Dutch Language
7 1 (0.83%) French Language
7 1 (0.83%) German Language
Job Titles
1 33 (27.50%) Developer
2 18 (15.00%) PPC Specialist
2 18 (15.00%) PPC Executive
2 18 (15.00%) PPC Manager
2 18 (15.00%) PPC Analyst
3 15 (12.50%) Web Developer
4 13 (10.83%) Web Designer
4 13 (10.83%) Designer
5 9 (7.50%) Analyst
5 9 (7.50%) Account Director
5 9 (7.50%) Digital Account Director
6 8 (6.67%) Front-End Developer
6 8 (6.67%) SEO Analyst
7 6 (5.00%) PHP Developer
8 5 (4.17%) Marketing Assistant
9 4 (3.33%) SEO Manager
9 4 (3.33%) SEO Specialist
9 4 (3.33%) Website Editor
9 4 (3.33%) Senior Developer
9 4 (3.33%) .NET Developer
Libraries, Frameworks & Software Standards
1 66 (55.00%) HTML
2 57 (47.50%) CSS
3 24 (20.00%) HTML5
4 20 (16.67%) jQuery
5 11 (9.17%) Sass
6 10 (8.33%) JSP
7 9 (7.50%) XHTML
8 6 (5.00%) XSLT
8 6 (5.00%) XML
8 6 (5.00%) .NET
9 5 (4.17%) JSON
9 5 (4.17%) Flash
9 5 (4.17%) Struts
9 5 (4.17%) XSD
9 5 (4.17%) Zurb Foundation
9 5 (4.17%) Backbone.js
10 3 (2.50%) CodeIgniter
10 3 (2.50%) MooTools
10 3 (2.50%) .NET Framework
10 3 (2.50%) ASP.NET
Miscellaneous
1 36 (30.00%) Social Media
2 12 (10.00%) Blog
3 10 (8.33%) Digital Media
4 5 (4.17%) New Media
5 3 (2.50%) Economics
5 3 (2.50%) Mobile App
6 2 (1.67%) iPad
7 1 (0.83%) BBC
7 1 (0.83%) Management Information System
7 1 (0.83%) Open Source
Operating Systems
1 17 (14.17%) Linux
2 5 (4.17%) Android
2 5 (4.17%) Apple iOS
3 2 (1.67%) Windows
4 1 (0.83%) Red Hat Enterprise Linux
Processes & Methodologies
1 65 (54.17%) Pay per click
2 64 (53.33%) Analytics
3 42 (35.00%) Digital Marketing
4 24 (20.00%) E-Commerce
5 23 (19.17%) Competitor Analysis
6 21 (17.50%) Time Management
7 17 (14.17%) Web Analytics
8 16 (13.33%) Web Marketing
9 15 (12.50%) B2B
10 14 (11.67%) MVC
11 12 (10.00%) Content Management
11 12 (10.00%) Web Design
11 12 (10.00%) B2C
12 11 (9.17%) Online Marketing
12 11 (9.17%) Responsive Web Design
13 7 (5.83%) Project Management
13 7 (5.83%) CRM
13 7 (5.83%) Link Building
14 6 (5.00%) Web Development
15 5 (4.17%) Service Management
Programming Languages
1 43 (35.83%) JavaScript
2 27 (22.50%) PHP
3 6 (5.00%) SQL
3 6 (5.00%) C#
4 3 (2.50%) VB.NET
4 3 (2.50%) ActionScript
5 1 (0.83%) Java
5 1 (0.83%) Bash Shell
Qualifications
1 11 (9.17%) Degree
Quality Assurance & Compliance
1 1 (0.83%) QA
System Software
1 1 (0.83%) VMware Infrastructure
1 1 (0.83%) Active Directory
Vendors
1 44 (36.67%) Google
2 20 (16.67%) Facebook
2 20 (16.67%) Twitter
3 12 (10.00%) Yahoo!
4 10 (8.33%) Adobe
4 10 (8.33%) Sony
5 8 (6.67%) Microsoft
6 4 (3.33%) Zend
7 1 (0.83%) VMware
7 1 (0.83%) Cisco
7 1 (0.83%) HP
7 1 (0.83%) Dell
7 1 (0.83%) Red Hat
7 1 (0.83%) CheckPoint
7 1 (0.83%) BT
7 1 (0.83%) F5
Leeds, West Yorkshire
Fruition IT Resources Limited
Salary: £25000 - £45000 per annum + Bonus + Benefits
Posted: 22 hours ago
Leeds, West Yorkshire
Searchability.co.uk
Salary: £20000 - £30000 per annum
Posted: 2 days ago
Bradford, West Yorkshire
Eclipse Legal Systems
Salary: £20,000 per annum Based on Skills and Experience
Posted: 12 days ago