The table below looks at the statistics for SEO skills in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 176 140 133
Rank change year-on-year
-36 -7
Permanent jobs citing SEO 34 56 49
As % of all permanent IT jobs located in West Yorkshire 0.71% 1.31% 1.22%
As % of the Processes & Methodologies category 0.82% 1.58% 1.52%
Number of salaries quoted 22 44 46
Average salary £34,500 £30,000 £30,000
Average salary % change year-on-year
+15.00% -
90% offered a salary of more than £27,500 £24,000 £21,000
10% offered a salary of more than £80,000 £30,000 £35,000
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4163 3541 3232
As % of all permanent IT jobs located in West Yorkshire 86.62% 82.73% 80.66%
Number of salaries quoted 3312 2771 2707
Average salary £41,500 £40,000 £37,500
Average salary % change year-on-year
+3.75% +6.66%
90% offered a salary of more than £30,000 £28,000 £26,000
10% offered a salary of more than £57,500 £52,500 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in West Yorkshire

SEO
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Yorkshire region.

SEO Salary Trend in West Yorkshire

SEO
Salary Histogram in West Yorkshire

This chart provides a salary histogram for IT jobs citing SEO across the West Yorkshire region over the 3 months to 19 December 2014.

SEO Salary Histogram in West Yorkshire

SEO
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Yorkshire region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds -17 25 £30,000 +3.44% 1
Halifax - 2 £42,500 -
Bradford -10 1 £42,500 -
Otley - 1 £30,000 -
SEO
Yorkshire

SEO
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 19 December 2014, IT jobs across the West Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 65 (73.86%) Marketing
2 48 (54.55%) Analytics
3 38 (43.18%) HTML
3 38 (43.18%) CSS
4 33 (37.50%) Pay per click
5 32 (36.36%) Google
6 31 (35.23%) JavaScript
7 26 (29.55%) Digital Marketing
8 23 (26.14%) Web Analytics
9 21 (23.86%) Social Media
9 21 (23.86%) Google Analytics
10 20 (22.73%) E-Commerce
11 18 (20.45%) jQuery
11 18 (20.45%) Analytical Skills
12 15 (17.05%) Advertising
12 15 (17.05%) Photoshop
12 15 (17.05%) Content Management
13 14 (15.91%) HTML5
14 13 (14.77%) WordPress
14 13 (14.77%) Competitor Analysis
14 13 (14.77%) Microsoft
15 12 (13.64%) Facebook
15 12 (13.64%) Agile Software Development
15 12 (13.64%) PHP
16 11 (12.50%) CMS
16 11 (12.50%) Blog
16 11 (12.50%) XHTML
16 11 (12.50%) Time Management
16 11 (12.50%) Twitter
16 11 (12.50%) Adobe

SEO
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 19 December 2014, IT jobs across the West Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 13 (14.77%) WordPress
2 11 (12.50%) CMS
3 4 (4.55%) WebSphere
4 3 (3.41%) SharePoint
5 2 (2.27%) Drupal
5 2 (2.27%) IIS
5 2 (2.27%) Apache
6 1 (1.14%) Joomla!
Applications
1 15 (17.05%) Photoshop
2 10 (11.36%) Adobe Illustrator
3 6 (6.82%) MS Office
3 6 (6.82%) MS Excel
4 5 (5.68%) Fireworks
4 5 (5.68%) MS PowerPoint
5 1 (1.14%) Adobe Creative Suite
Business Applications
1 21 (23.86%) Google Analytics
2 7 (7.95%) WebTrends
3 3 (3.41%) Dynamics AX
4 1 (1.14%) Magento
Communications & Networking
1 4 (4.55%) Internet
2 3 (3.41%) Intranet
3 2 (2.27%) Firewall
3 2 (2.27%) DNS
3 2 (2.27%) SSL
3 2 (2.27%) WAN
3 2 (2.27%) DHCP
3 2 (2.27%) FTP
4 1 (1.14%) HTTP
Database & Business Intelligence
1 8 (9.09%) MySQL
2 5 (5.68%) SQL Server
3 4 (4.55%) SQL Server Analysis Services
4 2 (2.27%) SQL Server 2008
5 1 (1.14%) Relational Database
5 1 (1.14%) SQL Server 2005
Development Applications
1 8 (9.09%) Subversion
2 2 (2.27%) Visual Studio
2 2 (2.27%) Dreamweaver
2 2 (2.27%) Team Foundation Server
3 1 (1.14%) Git (software)
General
1 65 (73.86%) Marketing
2 15 (17.05%) Advertising
3 5 (5.68%) Finance
4 4 (4.55%) Retail
5 3 (3.41%) Publishing
Job Titles
1 19 (21.59%) Developer
2 11 (12.50%) Designer
3 10 (11.36%) Web Designer
4 9 (10.23%) Analyst
5 8 (9.09%) Consultant
5 8 (9.09%) PPC Specialist
5 8 (9.09%) PPC Manager
5 8 (9.09%) PPC Analyst
5 8 (9.09%) SEO Consultant
5 8 (9.09%) PPC Executive
6 7 (7.95%) SEO Analyst
6 7 (7.95%) Web Manager
6 7 (7.95%) Web Developer
7 6 (6.82%) .NET Developer
7 6 (6.82%) Front-End Developer
8 5 (5.68%) Marketing Assistant
8 5 (5.68%) Senior Developer
8 5 (5.68%) Junior
9 4 (4.55%) Account Manager
9 4 (4.55%) Junior Developer
Libraries, Frameworks & Software Standards
1 38 (43.18%) HTML
1 38 (43.18%) CSS
2 18 (20.45%) jQuery
3 14 (15.91%) HTML5
4 11 (12.50%) XHTML
5 8 (9.09%) Flash
5 8 (9.09%) .NET
6 7 (7.95%) .NET Framework
7 6 (6.82%) ADO.NET Entity Framework
7 6 (6.82%) CSS3
8 5 (5.68%) XML
8 5 (5.68%) MooTools
9 3 (3.41%) Ajax
9 3 (3.41%) JSP
9 3 (3.41%) WCF
10 1 (1.14%) CodeIgniter
10 1 (1.14%) Java EE
10 1 (1.14%) Laravel
10 1 (1.14%) Twitter Bootstrap
10 1 (1.14%) ASP.NET
Miscellaneous
1 21 (23.86%) Social Media
2 18 (20.45%) Analytical Skills
3 11 (12.50%) Blog
4 9 (10.23%) User Experience
5 8 (9.09%) Digital Media
6 5 (5.68%) Mobile App
7 3 (3.41%) Algorithms
8 2 (2.27%) Enterprise Software
8 2 (2.27%) Management Information System
9 1 (1.14%) BBC
9 1 (1.14%) Economics
9 1 (1.14%) Computer Science
9 1 (1.14%) New Media
9 1 (1.14%) FMCG
9 1 (1.14%) Open Source
Operating Systems
1 5 (5.68%) Linux
2 2 (2.27%) Red Hat Enterprise Linux
2 2 (2.27%) Windows
Processes & Methodologies
1 48 (54.55%) Analytics
2 33 (37.50%) Pay per click
3 26 (29.55%) Digital Marketing
4 23 (26.14%) Web Analytics
5 20 (22.73%) E-Commerce
6 15 (17.05%) Content Management
7 13 (14.77%) Competitor Analysis
8 12 (13.64%) Agile Software Development
9 11 (12.50%) Time Management
10 9 (10.23%) MVC
11 8 (9.09%) B2B
11 8 (9.09%) Web Development
12 7 (7.95%) Responsive Web Design
12 7 (7.95%) Web Marketing
12 7 (7.95%) Mentoring
13 6 (6.82%) B2C
13 6 (6.82%) Business Intelligence
14 5 (5.68%) CRM
14 5 (5.68%) Project Management
14 5 (5.68%) Service Management
Programming Languages
1 31 (35.23%) JavaScript
2 12 (13.64%) PHP
3 9 (10.23%) C#
4 8 (9.09%) SQL
5 6 (6.82%) ActionScript
6 5 (5.68%) VB.NET
7 4 (4.55%) T-SQL
8 2 (2.27%) X++
9 1 (1.14%) Java
Qualifications
1 3 (3.41%) Degree
System Software
1 2 (2.27%) Active Directory
1 2 (2.27%) VMware Infrastructure
Vendors
1 32 (36.36%) Google
2 13 (14.77%) Microsoft
3 12 (13.64%) Facebook
4 11 (12.50%) Twitter
4 11 (12.50%) Adobe
5 8 (9.09%) Yahoo!
6 3 (3.41%) Sony
7 2 (2.27%) BT
7 2 (2.27%) VMware
7 2 (2.27%) Cisco
7 2 (2.27%) HP
7 2 (2.27%) Dell
7 2 (2.27%) Red Hat
7 2 (2.27%) CheckPoint
7 2 (2.27%) F5
8 1 (1.14%) Zend
8 1 (1.14%) Oracle
Leeds, West Yorkshire
Uniting Ambition
Salary: Market related
Posted: Yesterday