The table below looks at the statistics for SEO skills in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 30 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 148 156 105
Rank change year-on-year
+8 -51
Permanent jobs citing SEO 58 46 84
As % of all permanent IT jobs located in West Yorkshire 1.15% 0.94% 2.16%
As % of the Processes & Methodologies category 1.33% 1.12% 2.68%
Number of salaries quoted 20 34 79
Average salary £26,000 £30,000 £30,000
Average salary % change year-on-year
-13.33% -
90% offered a salary of more than £22,400 £26,000 £21,000
10% offered a salary of more than £37,500 £39,250 £40,000
UK excluding London average salary £31,000 £32,500 £30,000
% change year-on-year
-4.61% +8.33%
SEO
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4376 4091 3129
As % of all permanent IT jobs located in West Yorkshire 86.74% 83.87% 80.56%
Number of salaries quoted 3440 3272 2486
Average salary £40,000 £40,000 £38,000
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £30,000 £29,000 £27,500
10% offered a salary of more than £57,500 £55,000 £60,000
UK excluding London average salary £43,500 £42,500 £40,000
% change year-on-year
+2.35% +6.25%

SEO
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in West Yorkshire

SEO
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Yorkshire region.

SEO Salary Trend in West Yorkshire

SEO
Salary Histogram in West Yorkshire

This chart provides a salary histogram for IT jobs citing SEO across the West Yorkshire region over the 3 months to 30 March 2015.

SEO Salary Histogram in West Yorkshire

SEO
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Yorkshire region over the 3 months to 30 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +29 48 £24,750 -17.50% 4
Huddersfield - 7 - - 1
SEO
Yorkshire

SEO
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 30 March 2015, IT jobs across the West Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 46 (50.55%) Marketing
2 38 (41.76%) Google
3 37 (40.66%) Social Media
4 32 (35.16%) Pay per click
5 29 (31.87%) HTML
6 28 (30.77%) JavaScript
6 28 (30.77%) CSS
7 24 (26.37%) jQuery
7 24 (26.37%) Analytics
8 23 (25.27%) Project Management
8 23 (25.27%) E-Commerce
9 20 (21.98%) HTML5
10 19 (20.88%) CSS3
11 17 (18.68%) PHP
11 17 (18.68%) Digital Marketing
12 16 (17.58%) Google Analytics
13 15 (16.48%) MySQL
14 14 (15.38%) Web Development
14 14 (15.38%) Advertising
15 13 (14.29%) Web Analytics
15 13 (14.29%) Analytical Skills
16 12 (13.19%) Microsoft
17 11 (12.09%) CMS
17 11 (12.09%) Time Management
18 10 (10.99%) Twitter Bootstrap
19 9 (9.89%) Umbraco
20 8 (8.79%) Finance
20 8 (8.79%) DNS
20 8 (8.79%) Linux
20 8 (8.79%) Photoshop

SEO
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 30 March 2015, IT jobs across the West Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 11 (12.09%) CMS
2 9 (9.89%) Umbraco
3 5 (5.49%) Drupal
4 4 (4.40%) WordPress
5 2 (2.20%) IIS
6 1 (1.10%) Apache
6 1 (1.10%) WebSphere
Applications
1 8 (8.79%) Photoshop
1 8 (8.79%) MS Office
2 7 (7.69%) MS Excel
2 7 (7.69%) Fireworks
3 6 (6.59%) MS PowerPoint
4 2 (2.20%) Adobe Creative Suite
5 1 (1.10%) Adobe Illustrator
5 1 (1.10%) SPSS
Business Applications
1 16 (17.58%) Google Analytics
2 7 (7.69%) Magento
3 3 (3.30%) WebTrends
3 3 (3.30%) Dynamics AX
Cloud Services
1 5 (5.49%) MailChimp
Communications & Networking
1 8 (8.79%) DNS
2 3 (3.30%) Internet
3 2 (2.20%) Intranet
4 1 (1.10%) Firewall
4 1 (1.10%) SSL
4 1 (1.10%) WAN
4 1 (1.10%) DHCP
4 1 (1.10%) FTP
4 1 (1.10%) HTTP
Database & Business Intelligence
1 15 (16.48%) MySQL
2 6 (6.59%) SQL Server
3 2 (2.20%) SQL Server 2008
4 1 (1.10%) Data Mining
4 1 (1.10%) SQL Server Analysis Services
Development Applications
1 4 (4.40%) Git (software)
2 2 (2.20%) Team Foundation Server
2 2 (2.20%) Visual Studio
2 2 (2.20%) Subversion
3 1 (1.10%) Grunt
General
1 46 (50.55%) Marketing
2 14 (15.38%) Advertising
3 8 (8.79%) Finance
4 4 (4.40%) French Language
4 4 (4.40%) German Language
4 4 (4.40%) Italian Language
4 4 (4.40%) Spanish Language
4 4 (4.40%) Electronics
5 2 (2.20%) Games
5 2 (2.20%) Retail
6 1 (1.10%) Automotive
6 1 (1.10%) Publishing
Job Titles
1 27 (29.67%) Developer
2 18 (19.78%) SEO Executive
3 14 (15.38%) Web Developer
4 9 (9.89%) Junior Developer
4 9 (9.89%) Front-End Developer
4 9 (9.89%) Junior
5 8 (8.79%) SEO Consultant
5 8 (8.79%) Consultant
6 7 (7.69%) Junior Web Developer
6 7 (7.69%) PPC Specialist
6 7 (7.69%) PPC Manager
6 7 (7.69%) PPC Analyst
6 7 (7.69%) PPC Executive
7 6 (6.59%) Account Manager
8 4 (4.40%) Copywriter
8 4 (4.40%) PHP Developer
8 4 (4.40%) SEO Manager
9 3 (3.30%) Digital Account Manager
9 3 (3.30%) Web Manager
9 3 (3.30%) .NET Developer
Libraries, Frameworks & Software Standards
1 29 (31.87%) HTML
2 28 (30.77%) CSS
3 24 (26.37%) jQuery
4 20 (21.98%) HTML5
5 19 (20.88%) CSS3
6 10 (10.99%) Twitter Bootstrap
7 8 (8.79%) .NET
8 5 (5.49%) XML
8 5 (5.49%) Ruby on Rails
9 4 (4.40%) .NET Framework
10 3 (3.30%) Ajax
10 3 (3.30%) Entity Framework
10 3 (3.30%) WCF
11 2 (2.20%) Zend Framework
11 2 (2.20%) PhoneGap
11 2 (2.20%) JSON
12 1 (1.10%) Java EE
12 1 (1.10%) Flash
12 1 (1.10%) ASP.NET
12 1 (1.10%) Sass
Miscellaneous
1 37 (40.66%) Social Media
2 13 (14.29%) Analytical Skills
3 8 (8.79%) User Experience
4 5 (5.49%) Open Source
5 4 (4.40%) Mobile App
5 4 (4.40%) Copywriting
6 3 (3.30%) Digital Media
7 2 (2.20%) Enterprise Software
7 2 (2.20%) Blog
7 2 (2.20%) W3C
8 1 (1.10%) Management Information System
8 1 (1.10%) FMCG
8 1 (1.10%) Algorithms
Operating Systems
1 8 (8.79%) Linux
2 7 (7.69%) Android
2 7 (7.69%) Apple iOS
3 1 (1.10%) Windows
3 1 (1.10%) Red Hat Enterprise Linux
Processes & Methodologies
1 32 (35.16%) Pay per click
2 24 (26.37%) Analytics
3 23 (25.27%) E-Commerce
3 23 (25.27%) Project Management
4 17 (18.68%) Digital Marketing
5 14 (15.38%) Web Development
6 13 (14.29%) Web Analytics
7 11 (12.09%) Time Management
8 7 (7.69%) Android Development
8 7 (7.69%) iOS Development
8 7 (7.69%) Competitor Analysis
9 6 (6.59%) Content Management
9 6 (6.59%) Web Marketing
10 5 (5.49%) Agile Software Development
10 5 (5.49%) MVC
10 5 (5.49%) Mentoring
11 4 (4.40%) Online Marketing
11 4 (4.40%) Web Design
12 3 (3.30%) Business Development
12 3 (3.30%) Business Intelligence
Programming Languages
1 28 (30.77%) JavaScript
2 17 (18.68%) PHP
3 6 (6.59%) SQL
4 5 (5.49%) C#
4 5 (5.49%) Ruby
5 3 (3.30%) T-SQL
6 2 (2.20%) X++
6 2 (2.20%) PHP5
7 1 (1.10%) Java
7 1 (1.10%) VB.NET
7 1 (1.10%) ActionScript
7 1 (1.10%) VBA
Qualifications
1 1 (1.10%) MBA
1 1 (1.10%) Degree
Quality Assurance & Compliance
1 2 (2.20%) WCAG
1 2 (2.20%) WAI
System Software
1 1 (1.10%) Active Directory
1 1 (1.10%) VMware Infrastructure
Systems Management
1 7 (7.69%) Plesk
1 7 (7.69%) cPanel
1 7 (7.69%) Webmin
Vendors
1 38 (41.76%) Google
2 12 (13.19%) Microsoft
3 5 (5.49%) Facebook
4 4 (4.40%) Yahoo!
4 4 (4.40%) Adobe
5 3 (3.30%) Twitter
6 2 (2.20%) Zend
6 2 (2.20%) EPiServer
6 2 (2.20%) OpenText
6 2 (2.20%) RedDot
7 1 (1.10%) VMware
7 1 (1.10%) Omniture
7 1 (1.10%) Confirmit
7 1 (1.10%) F5
7 1 (1.10%) HP
7 1 (1.10%) Dell
7 1 (1.10%) Cognizant
7 1 (1.10%) Red Hat
7 1 (1.10%) CheckPoint
7 1 (1.10%) BT
Leeds
Searchability
Salary: £20000 - £25000 per annum
Posted: 3 days ago
Leeds
Searchability
Salary: £20000 - £28000 per annum
Posted: 4 days ago
Wetherby, West Yorkshire
Online Resourcing
Salary: Up to £30,000 per annum + benefits
Posted: 6 days ago
Huddersfield, Yorkshire
Smart Arts (UK) Ltd
Salary: Highly Competitive
Posted: 6 days ago
Leeds
StepChange
Salary: £26k - 30k per year
Posted: 7 days ago
Leeds
I4 Recruitment
Salary: £20k - 25k per year + Benefits
Posted: 14 days ago