The table below looks at the statistics for SEO skills in IT contracts advertised for the Yorkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 24 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 124 121 97
Rank change year-on-year
-3 -24
Contract jobs citing SEO 15 21 20
As % of all contract IT jobs located in Yorkshire 0.52% 0.71% 0.88%
As % of the Processes & Methodologies category 0.62% 0.88% 1.13%
Number of daily rates quoted 10 18 16
Median daily rate £400 £350 £413
Median daily rate % change year-on-year
+14.28% -15.15%
90% offered a daily rate of more than £288 £300 £191
10% offered a daily rate of more than £428 £510 £450
UK excluding London median daily rate £344 £315 £300
% change year-on-year
+9.12% +5.00%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £32.00 £40.50
% change year-on-year
-38.71% -20.98%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Contract IT job ads with a match in the
Processes & Methodologies category
2439 2400 1767
As % of all contract IT jobs located in Yorkshire 84.66% 81.33% 77.77%
Number of daily rates quoted 1623 1700 1117
Median daily rate £425 £363 £350
Median daily rate % change year-on-year
+17.24% +3.57%
90% offered a daily rate of more than £313 £275 £225
10% offered a daily rate of more than £550 £500 £450
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 41 58 56
Median hourly rate £14.50 £21.53 £15.00
Median hourly rate % change year-on-year
-32.63% +43.50%
90% offered a hourly rate of more than £11.72 £10.50 £10.00
10% offered a hourly rate of more than £37.00 £40.00 £34.00
UK excluding London median hourly rate £28.63 £30.50 £26.98
% change year-on-year
-6.14% +13.06%

SEO
Jobs Demand Trend in Yorkshire

The demand trend of contract jobs across the Yorkshire region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Yorkshire

SEO
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Yorkshire region.

SEO Daily Rate Trend in Yorkshire

SEO
Daily Rate Histogram in Yorkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Yorkshire region over the 3 months to 24 July 2016.

SEO Daily Rate Histogram in Yorkshire

SEO
Hourly Rate Trend in Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Yorkshire region.

SEO Hourly Rate Trend in Yorkshire

SEO
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Yorkshire region over the 3 months to 24 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -6 14 £400 +14.28% 7
North Yorkshire - 1 - - 1
SEO
England

SEO
Top 30 Related IT Skills in Yorkshire

For the 6 months to 24 July 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Yorkshire region with a requirement for SEO.

1 14 (53.85%) PHP
1 14 (53.85%) Agile Software Development
1 14 (53.85%) CMS
2 13 (50.00%) CSS
3 12 (46.15%) HTML
3 12 (46.15%) JavaScript
4 11 (42.31%) Scrum
4 11 (42.31%) HTML5
4 11 (42.31%) CSS3
5 10 (38.46%) Twitter Bootstrap
5 10 (38.46%) User Experience
5 10 (38.46%) Drupal
5 10 (38.46%) Workflow
6 9 (34.62%) LDAP
6 9 (34.62%) SAML
6 9 (34.62%) Varnish
6 9 (34.62%) Software Delivery
6 9 (34.62%) Performance Tuning
7 8 (30.77%) Drush
7 8 (30.77%) Apache Solr
8 7 (26.92%) Web Development
9 6 (23.08%) C
10 5 (19.23%) WordPress
10 5 (19.23%) Social Media
11 4 (15.38%) Analytics
12 3 (11.54%) Web Application Development
12 3 (11.54%) Google Analytics
12 3 (11.54%) Marketing
12 3 (11.54%) Joomla!
12 3 (11.54%) Legal

SEO
Top Related IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (53.85%) CMS
2 10 (38.46%) Drupal
3 8 (30.77%) Apache Solr
4 5 (19.23%) WordPress
5 3 (11.54%) Joomla!
6 1 (3.85%) Confluence
Cloud Services
1 3 (11.54%) Google Analytics
2 2 (7.69%) Google Tag Manager
Communications & Networking
1 9 (34.62%) LDAP
Development Applications
1 1 (3.85%) Cucumber
1 1 (3.85%) Git (software)
1 1 (3.85%) JIRA
1 1 (3.85%) Selenium
1 1 (3.85%) WebDriver
General
1 3 (11.54%) Legal
1 3 (11.54%) Marketing
1 3 (11.54%) Publishing
Job Titles
1 17 (65.38%) Developer
2 10 (38.46%) Drupal Developer
3 8 (30.77%) PHP Developer
4 5 (19.23%) CMS Developer
4 5 (19.23%) PHP Drupal Developer
5 4 (15.38%) WordPress Developer
6 3 (11.54%) Content Designer
6 3 (11.54%) Designer
7 2 (7.69%) Analyst
7 2 (7.69%) Content Editor
7 2 (7.69%) Web Content Designer
7 2 (7.69%) Web Content Editor
7 2 (7.69%) Web Designer
7 2 (7.69%) Web Editor
8 1 (3.85%) Digital Analyst
8 1 (3.85%) Digital Analytics Analyst
8 1 (3.85%) Head of Digital
8 1 (3.85%) Head of Digital Marketing
8 1 (3.85%) Head of Marketing
8 1 (3.85%) HTML CSS Developer
Libraries, Frameworks & Software Standards
1 13 (50.00%) CSS
2 12 (46.15%) HTML
3 11 (42.31%) CSS3
3 11 (42.31%) HTML5
4 10 (38.46%) Twitter Bootstrap
5 9 (34.62%) SAML
6 8 (30.77%) Drush
7 2 (7.69%) .NET
7 2 (7.69%) jQuery
8 1 (3.85%) AngularJS
8 1 (3.85%) ASP.NET
8 1 (3.85%) Gherkin
8 1 (3.85%) Web Services
8 1 (3.85%) XML
Miscellaneous
1 10 (38.46%) User Experience
2 5 (19.23%) Social Media
3 2 (7.69%) Visualisation
3 2 (7.69%) Wiki
4 1 (3.85%) Digital Media
Processes & Methodologies
1 14 (53.85%) Agile Software Development
2 11 (42.31%) Scrum
3 10 (38.46%) Workflow
4 9 (34.62%) Performance Tuning
4 9 (34.62%) Software Delivery
5 7 (26.92%) Web Development
6 4 (15.38%) Analytics
7 3 (11.54%) Web Application Development
8 2 (7.69%) BDD
8 2 (7.69%) Continuous Integration
8 2 (7.69%) Data Visualisation
8 2 (7.69%) Front End Development
8 2 (7.69%) Pay per click
9 1 (3.85%) B2C
9 1 (3.85%) Business Development
9 1 (3.85%) Digital Marketing
9 1 (3.85%) Kanban
9 1 (3.85%) Online Marketing
9 1 (3.85%) Refactoring
9 1 (3.85%) Web Analytics
Programming Languages
1 14 (53.85%) PHP
2 12 (46.15%) JavaScript
3 6 (23.08%) C
4 2 (7.69%) Java
5 1 (3.85%) Clojure
5 1 (3.85%) Groovy
5 1 (3.85%) Ruby
5 1 (3.85%) Scala
Qualifications
1 2 (7.69%) BPSS Clearance
Quality Assurance & Compliance
1 1 (3.85%) Disclosure Scotland
System Software
1 9 (34.62%) Varnish
Vendors
1 3 (11.54%) Google
Leeds, West Yorkshire
The Bridge Ltd
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