The table below looks at the statistics for SEO skills in IT contracts advertised for the Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 106 117 131
Rank change year-on-year
+11 +14
Contract jobs citing SEO 13 3 3
As % of all contract IT jobs located in Yorkshire 0.54% 0.14% 0.11%
As % of the Processes & Methodologies category 0.71% 0.18% 0.15%
Number of daily rates quoted 9 3 3
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£213 £375 £300
Average daily rate % change year-on-year
-43.33% +25.00%
UK excluding London average daily rate £275 £325 £320
% change year-on-year
-15.38% +1.56%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £27.50 £37.50 £18.00
% change year-on-year
-26.66% +108.33%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1830 1649 2018
As % of all contract IT jobs located in Yorkshire 75.50% 75.50% 75.89%
Number of daily rates quoted 1130 922 1063
Average daily rate £350 £330 £350
Average daily rate % change year-on-year
+6.06% -5.71%
90% offered a daily rate of more than £225 £225 £250
10% offered a daily rate of more than £490 £450 £460
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 52 66 56
Average hourly rate £15.39 £31.00 £18.00
Average hourly rate % change year-on-year
-50.37% +72.22%
90% offered a hourly rate of more than £10.14 £12.30 £11.50
10% offered a hourly rate of more than £32.80 £45.00 £32.50
UK excluding London average hourly rate £26.25 £30.00 £30.00
% change year-on-year
-12.50% -

SEO
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Yorkshire

SEO
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Yorkshire region.

SEO Daily Rate Trend in Yorkshire

SEO
Daily Rate Histogram in Yorkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Yorkshire region over the 3 months to 19 September 2014.

SEO Daily Rate Histogram in Yorkshire

SEO
Hourly Rate Trend in Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Yorkshire region.

SEO Hourly Rate Trend in Yorkshire

SEO
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Yorkshire region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +15 12 £194 -48.33% 7
South Yorkshire - 1 £250 - 6
North Yorkshire - - - - 1
East Yorkshire - - - - 1
SEO
England

SEO
Top 30 Related IT Skills in Yorkshire

For the 6 months to 19 September 2014, IT contractor jobs across the Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 14 (56.00%) Content Management
2 11 (44.00%) HTML
2 11 (44.00%) CSS
2 11 (44.00%) Retail
2 11 (44.00%) Copywriting
2 11 (44.00%) User Experience
3 10 (40.00%) Marketing
3 10 (40.00%) JavaScript
3 10 (40.00%) Legal
4 9 (36.00%) Photoshop
4 9 (36.00%) Benchmarking
4 9 (36.00%) jQuery
5 8 (32.00%) Online Marketing
5 8 (32.00%) Customer Insight
5 8 (32.00%) Dreamweaver
5 8 (32.00%) Adobe
5 8 (32.00%) Flash
5 8 (32.00%) XHTML
5 8 (32.00%) Data Analysis
6 6 (24.00%) CMS
7 5 (20.00%) Finance
7 5 (20.00%) Migration
7 5 (20.00%) Stakeholder Management
7 5 (20.00%) Advertising
7 5 (20.00%) Web Design
7 5 (20.00%) Banking
7 5 (20.00%) Analytical Skills
8 2 (8.00%) Mobile App
8 2 (8.00%) Retail Banking
9 1 (4.00%) Google

SEO
Top Related IT Skills in Yorkshire by Category

For the 6 months to 19 September 2014, IT contractor jobs across the Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (24.00%) CMS
Applications
1 9 (36.00%) Photoshop
2 1 (4.00%) Spreadsheet
Business Applications
1 1 (4.00%) Google Analytics
Development Applications
1 8 (32.00%) Dreamweaver
General
1 11 (44.00%) Retail
2 10 (40.00%) Marketing
2 10 (40.00%) Legal
3 5 (20.00%) Finance
3 5 (20.00%) Advertising
3 5 (20.00%) Banking
4 2 (8.00%) Retail Banking
5 1 (4.00%) Publishing
Job Titles
1 17 (68.00%) Designer
2 8 (32.00%) Web Designer
3 7 (28.00%) User Experience Designer
4 6 (24.00%) Developer
4 6 (24.00%) Web Developer
5 2 (8.00%) Content Manager
5 2 (8.00%) Photoshop Designer
5 2 (8.00%) Content Editor
6 1 (4.00%) Digital Project Manager
6 1 (4.00%) Web Editor
6 1 (4.00%) Project Manager
Libraries, Frameworks & Software Standards
1 11 (44.00%) HTML
1 11 (44.00%) CSS
2 9 (36.00%) jQuery
3 8 (32.00%) Flash
3 8 (32.00%) XHTML
4 1 (4.00%) RSS
4 1 (4.00%) ASP.NET
4 1 (4.00%) XML
4 1 (4.00%) .NET
Miscellaneous
1 11 (44.00%) Copywriting
1 11 (44.00%) User Experience
2 5 (20.00%) Analytical Skills
3 2 (8.00%) Mobile App
4 1 (4.00%) Social Media
Processes & Methodologies
1 14 (56.00%) Content Management
2 9 (36.00%) Benchmarking
3 8 (32.00%) Online Marketing
3 8 (32.00%) Customer Insight
3 8 (32.00%) Data Analysis
4 5 (20.00%) Migration
4 5 (20.00%) Stakeholder Management
4 5 (20.00%) Web Design
5 1 (4.00%) Digital Marketing
5 1 (4.00%) Integration Testing
5 1 (4.00%) User Experience Design
5 1 (4.00%) Web Application Development
5 1 (4.00%) Analytics
5 1 (4.00%) Test Strategy
5 1 (4.00%) Agile Software Development
5 1 (4.00%) Validation
5 1 (4.00%) E-Commerce
Programming Languages
1 10 (40.00%) JavaScript
2 1 (4.00%) C#
2 1 (4.00%) SQL
Qualifications
1 1 (4.00%) Degree
Vendors
1 8 (32.00%) Adobe
2 1 (4.00%) Google
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