The table below looks at the statistics for SEO skills in IT contracts advertised for the Yorkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 24 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 130 132 109
Rank change year-on-year
+2 -23
Contract jobs citing SEO 14 22 12
As % of all contract IT jobs located in Yorkshire 0.50% 0.69% 0.49%
As % of the Processes & Methodologies category 0.61% 0.85% 0.63%
Number of daily rates quoted 7 19 8
Median daily rate £425 £350 £194
Median daily rate % change year-on-year
+21.42% +80.64%
90% offered a daily rate of more than £365 £300 £157
10% offered a daily rate of more than £435 £495 £248
UK excluding London median daily rate £345 £375 £275
% change year-on-year
-8.00% +36.36%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £40.00 £27.50
% change year-on-year
-50.97% +45.45%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Contract IT job ads with a match in the
Processes & Methodologies category
2306 2591 1891
As % of all contract IT jobs located in Yorkshire 81.74% 81.45% 77.37%
Number of daily rates quoted 1487 1816 1160
Median daily rate £420 £375 £350
Median daily rate % change year-on-year
+12.00% +7.14%
90% offered a daily rate of more than £300 £275 £225
10% offered a daily rate of more than £525 £525 £500
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 70 79 59
Median hourly rate £15.00 £15.00 £15.00
90% offered a hourly rate of more than £12.00 £10.76 £10.50
10% offered a hourly rate of more than £40.00 £37.04 £31.60
UK excluding London median hourly rate £32.50 £33.64 £26.50
% change year-on-year
-3.38% +26.94%

SEO
Jobs Demand Trend in Yorkshire

The demand trend of contract jobs across the Yorkshire region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Yorkshire

SEO
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Yorkshire region.

SEO Daily Rate Trend in Yorkshire

SEO
Hourly Rate Trend in Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Yorkshire region.

SEO Hourly Rate Trend in Yorkshire

SEO
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Yorkshire region over the 3 months to 24 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +4 14 £425 +21.42% 3
SEO
England

SEO
Top 30 Related IT Skills in Yorkshire

For the 6 months to 24 September 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Yorkshire region with a requirement for SEO.

1 21 (72.41%) Agile Software Development
2 17 (58.62%) User Experience
3 11 (37.93%) JavaScript
3 11 (37.93%) PHP
3 11 (37.93%) CSS
3 11 (37.93%) HTML
3 11 (37.93%) CMS
3 11 (37.93%) Scrum
4 10 (34.48%) Workflow
4 10 (34.48%) Publishing
4 10 (34.48%) Drupal
4 10 (34.48%) HTML5
4 10 (34.48%) CSS3
4 10 (34.48%) Web Application Development
5 9 (31.03%) Twitter Bootstrap
5 9 (31.03%) Performance Tuning
5 9 (31.03%) Software Delivery
5 9 (31.03%) Varnish
5 9 (31.03%) Legal
5 9 (31.03%) SAML
5 9 (31.03%) LDAP
6 8 (27.59%) Apache Solr
6 8 (27.59%) Drush
7 6 (20.69%) C
8 4 (13.79%) Web Development
8 4 (13.79%) Social Media
8 4 (13.79%) Analytics
9 3 (10.34%) Google Analytics
9 3 (10.34%) Google
9 3 (10.34%) Marketing

SEO
Top Related IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (37.93%) CMS
2 10 (34.48%) Drupal
3 8 (27.59%) Apache Solr
4 2 (6.90%) WordPress
5 1 (3.45%) Confluence
5 1 (3.45%) Joomla!
Cloud Services
1 3 (10.34%) Google Analytics
2 2 (6.90%) Google Tag Manager
Communications & Networking
1 9 (31.03%) LDAP
Development Applications
1 1 (3.45%) Cucumber
1 1 (3.45%) Git (software)
1 1 (3.45%) JIRA
1 1 (3.45%) Selenium
1 1 (3.45%) WebDriver
General
1 10 (34.48%) Publishing
2 9 (31.03%) Legal
3 3 (10.34%) Marketing
Job Titles
1 13 (44.83%) Developer
2 10 (34.48%) Content Designer
2 10 (34.48%) Designer
2 10 (34.48%) Drupal Developer
3 6 (20.69%) PHP Developer
4 5 (17.24%) CMS Developer
4 5 (17.24%) PHP Drupal Developer
5 2 (6.90%) Analyst
5 2 (6.90%) Content Editor
5 2 (6.90%) Web Content Designer
5 2 (6.90%) Web Content Editor
5 2 (6.90%) Web Designer
5 2 (6.90%) Web Editor
5 2 (6.90%) WordPress Developer
6 1 (3.45%) Digital Analyst
6 1 (3.45%) Digital Analytics Analyst
6 1 (3.45%) Head of Digital
6 1 (3.45%) Head of Digital Marketing
6 1 (3.45%) Head of Marketing
6 1 (3.45%) PPC Executive
Libraries, Frameworks & Software Standards
1 11 (37.93%) CSS
1 11 (37.93%) HTML
2 10 (34.48%) CSS3
2 10 (34.48%) HTML5
3 9 (31.03%) SAML
3 9 (31.03%) Twitter Bootstrap
4 8 (27.59%) Drush
5 1 (3.45%) Gherkin
5 1 (3.45%) jQuery
5 1 (3.45%) Web Services
5 1 (3.45%) XML
Miscellaneous
1 17 (58.62%) User Experience
2 4 (13.79%) Social Media
3 2 (6.90%) Visualisation
3 2 (6.90%) Wiki
4 1 (3.45%) Digital Media
Processes & Methodologies
1 21 (72.41%) Agile Software Development
2 11 (37.93%) Scrum
3 10 (34.48%) Web Application Development
3 10 (34.48%) Workflow
4 9 (31.03%) Performance Tuning
4 9 (31.03%) Software Delivery
5 4 (13.79%) Analytics
5 4 (13.79%) Web Development
6 2 (6.90%) BDD
6 2 (6.90%) Continuous Integration
6 2 (6.90%) Data Visualisation
6 2 (6.90%) Pay per click
7 1 (3.45%) Automated Testing
7 1 (3.45%) B2C
7 1 (3.45%) Kanban
7 1 (3.45%) Online Marketing
7 1 (3.45%) Pair Programming
7 1 (3.45%) Project Management
7 1 (3.45%) TDD
7 1 (3.45%) Web Analytics
Programming Languages
1 11 (37.93%) JavaScript
1 11 (37.93%) PHP
2 6 (20.69%) C
3 2 (6.90%) Java
4 1 (3.45%) Clojure
4 1 (3.45%) Groovy
4 1 (3.45%) Ruby
4 1 (3.45%) Scala
Qualifications
1 2 (6.90%) BPSS Clearance
Quality Assurance & Compliance
1 1 (3.45%) Disclosure Scotland
System Software
1 9 (31.03%) Varnish
Vendors
1 3 (10.34%) Google