The table below looks at the statistics for SEO skills in IT contracts advertised for the Yorkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 25 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 127 142 113
Rank change year-on-year
+15 -29
Contract jobs citing SEO 15 2 17
As % of all contract IT jobs located in Yorkshire 0.53% 0.071% 0.67%
As % of the Processes & Methodologies category 0.64% 0.086% 0.87%
Number of daily rates quoted 10 0 12
Median daily rate £400 - £450
90% offered a daily rate of more than £220 - £310
10% offered a daily rate of more than £450 - £461
UK excluding London median daily rate £350 £270 £330
% change year-on-year
+29.62% -18.18%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.25 £12.50 £43.25
% change year-on-year
+30.00% -71.09%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Contract IT job ads with a match in the
Processes & Methodologies category
2359 2316 1945
As % of all contract IT jobs located in Yorkshire 83.27% 82.10% 77.06%
Number of daily rates quoted 1661 1590 1291
Median daily rate £425 £375 £340
Median daily rate % change year-on-year
+13.33% +10.29%
90% offered a daily rate of more than £308 £265 £225
10% offered a daily rate of more than £550 £490 £450
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 45 48 55
Median hourly rate £15.13 £14.00 £16.10
Median hourly rate % change year-on-year
+8.03% -13.04%
90% offered a hourly rate of more than £9.05 £10.50 £10.00
10% offered a hourly rate of more than £39.60 £35.00 £45.00
UK excluding London median hourly rate £33.75 £30.50 £30.00
% change year-on-year
+10.65% +1.66%

SEO
Jobs Demand Trend in Yorkshire

The demand trend of contract jobs across the Yorkshire region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Yorkshire

SEO
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Yorkshire region.

SEO Daily Rate Trend in Yorkshire

SEO
Daily Rate Histogram in Yorkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Yorkshire region over the 3 months to 25 May 2016.

SEO Daily Rate Histogram in Yorkshire

SEO
Hourly Rate Trend in Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Yorkshire region.

SEO Hourly Rate Trend in Yorkshire

SEO
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Yorkshire region over the 3 months to 25 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +7 11 £400 - 8
North Yorkshire - 1 - - 6
South Yorkshire - 1 £225 - 1
SEO
England

SEO
Top 30 Related IT Skills in Yorkshire

For the 6 months to 25 May 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Yorkshire region with a requirement for SEO.

1 10 (55.56%) CSS
1 10 (55.56%) PHP
1 10 (55.56%) CMS
2 9 (50.00%) HTML
2 9 (50.00%) JavaScript
3 8 (44.44%) HTML5
4 7 (38.89%) CSS3
4 7 (38.89%) Drupal
5 6 (33.33%) WordPress
5 6 (33.33%) Scrum
5 6 (33.33%) Agile Software Development
5 6 (33.33%) Web Development
6 5 (27.78%) Workflow
6 5 (27.78%) Twitter Bootstrap
7 4 (22.22%) Performance Tuning
7 4 (22.22%) Software Delivery
7 4 (22.22%) Analytics
7 4 (22.22%) Varnish
7 4 (22.22%) LDAP
7 4 (22.22%) SAML
8 3 (16.67%) Marketing
8 3 (16.67%) Google
8 3 (16.67%) Git (software)
8 3 (16.67%) Apache Solr
8 3 (16.67%) Google Analytics
8 3 (16.67%) Continuous Integration
8 3 (16.67%) User Experience
8 3 (16.67%) Drush
9 2 (11.11%) Vagrant
9 2 (11.11%) Grunt

SEO
Top Related IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (55.56%) CMS
2 7 (38.89%) Drupal
3 6 (33.33%) WordPress
4 3 (16.67%) Apache Solr
5 2 (11.11%) Joomla!
5 2 (11.11%) nginx
6 1 (5.56%) Confluence
Business Applications
1 2 (11.11%) Magento
Cloud Services
1 3 (16.67%) Google Analytics
2 2 (11.11%) Google Tag Manager
3 1 (5.56%) AdWords
Communications & Networking
1 4 (22.22%) LDAP
Database & Business Intelligence
1 1 (5.56%) MySQL
Development Applications
1 3 (16.67%) Git (software)
2 2 (11.11%) Grunt
2 2 (11.11%) Vagrant
3 1 (5.56%) Cucumber
3 1 (5.56%) JIRA
3 1 (5.56%) Selenium
3 1 (5.56%) WebDriver
General
1 3 (16.67%) Marketing
Job Titles
1 13 (72.22%) Developer
2 5 (27.78%) Drupal Developer
3 3 (16.67%) PHP Developer
3 3 (16.67%) WordPress Developer
4 2 (11.11%) Analyst
4 2 (11.11%) Full Stack Developer
5 1 (5.56%) Business Development Executive
5 1 (5.56%) Digital Analyst
5 1 (5.56%) Digital Analytics Analyst
5 1 (5.56%) Digital Executive
5 1 (5.56%) Head of Digital
5 1 (5.56%) Head of Digital Marketing
5 1 (5.56%) Head of Marketing
5 1 (5.56%) HTML CSS Developer
5 1 (5.56%) HTML Developer
5 1 (5.56%) Java Developer
5 1 (5.56%) JavaScript Developer
5 1 (5.56%) SEO Analyst
5 1 (5.56%) SEO Executive
5 1 (5.56%) Web Developer
Libraries, Frameworks & Software Standards
1 10 (55.56%) CSS
2 9 (50.00%) HTML
3 8 (44.44%) HTML5
4 7 (38.89%) CSS3
5 5 (27.78%) Twitter Bootstrap
6 4 (22.22%) SAML
7 3 (16.67%) Drush
8 2 (11.11%) .NET
8 2 (11.11%) jQuery
8 2 (11.11%) LESS
8 2 (11.11%) Sass
9 1 (5.56%) AngularJS
9 1 (5.56%) ASP.NET
9 1 (5.56%) Gherkin
9 1 (5.56%) Memcached
9 1 (5.56%) Web Services
Miscellaneous
1 3 (16.67%) User Experience
2 2 (11.11%) Social Media
2 2 (11.11%) Visualisation
2 2 (11.11%) Wiki
3 1 (5.56%) Digital Media
Processes & Methodologies
1 6 (33.33%) Agile Software Development
1 6 (33.33%) Scrum
1 6 (33.33%) Web Development
2 5 (27.78%) Workflow
3 4 (22.22%) Analytics
3 4 (22.22%) Performance Tuning
3 4 (22.22%) Software Delivery
4 3 (16.67%) Continuous Integration
5 2 (11.11%) BDD
5 2 (11.11%) Data Visualisation
5 2 (11.11%) E-Commerce
5 2 (11.11%) Front End Development
5 2 (11.11%) Pay per click
6 1 (5.56%) B2C
6 1 (5.56%) Cross-Browser Compatibility
6 1 (5.56%) Digital Analytics
6 1 (5.56%) Functional Testing
6 1 (5.56%) Marketing Strategy
6 1 (5.56%) Responsive Web Design
6 1 (5.56%) Wireframes
Programming Languages
1 10 (55.56%) PHP
2 9 (50.00%) JavaScript
3 2 (11.11%) C
3 2 (11.11%) Java
4 1 (5.56%) Clojure
4 1 (5.56%) Groovy
4 1 (5.56%) Ruby
4 1 (5.56%) Scala
Qualifications
1 1 (5.56%) BPSS Clearance
Quality Assurance & Compliance
1 1 (5.56%) Disclosure Scotland
System Software
1 4 (22.22%) Varnish
Vendors
1 3 (16.67%) Google