The first table below looks at the demand for SEO skills in IT contracts advertised for the Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Yorkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 117 102 112
Rank change year-on-year
-15 +10
Contract jobs citing SEO 12 10 7
As % of all contract IT jobs located in Yorkshire 0.46% 0.47% 0.28%
As % of the Processes & Methodologies category 0.64% 0.67% 0.39%
Number of daily rates quoted 5 6 5
Average daily rate £275 £338 £275
Average daily rate % change year-on-year
-18.51% +22.72%
UK excluding London average daily rate £325 £268 £300
% change year-on-year
+21.49% -10.83%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £16.50
UK excluding London average hourly rate £65.50 £13.50 £17.00
% change year-on-year
+385.18% -20.58%
Processes & Methodologies Category
Yorkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1887 1503 1812
As % of all contract IT jobs located in Yorkshire 71.86% 71.30% 71.82%
Number of daily rates quoted 1215 785 944
Average daily rate £350 £335 £338
Average daily rate % change year-on-year
+4.47% -0.74%
90% offered a daily rate of more than £220 £225 £235
10% offered a daily rate of more than £459 £450 £450
UK excluding London average daily rate £375 £361 £370
% change year-on-year
+4.02% -2.56%
Number of hourly rates quoted 37 55 44
Average hourly rate £25.00 £22.00 £16.75
Average hourly rate % change year-on-year
+13.63% +31.34%
90% offered a hourly rate of more than £12.21 £12.50 £11.46
10% offered a hourly rate of more than £48.50 £41.60 £32.50
UK excluding London average hourly rate £30.00 £32.00 £27.00
% change year-on-year
-6.25% +18.51%
SEO
England

SEO
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Yorkshire

SEO
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Yorkshire region.

SEO Daily Rate Trend in Yorkshire

SEO
Daily Rate Histogram in Yorkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Yorkshire region over the 3 months to 16 April 2014.

SEO Daily Rate Histogram in Yorkshire

SEO
Hourly Rate Trend in Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Yorkshire region.

SEO Hourly Rate Trend in Yorkshire

SEO
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Yorkshire region over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
West Yorkshire -13 8 £275 -31.25% 10
South Yorkshire +6 3 - - 3
North Yorkshire -11 1 - - 2
East Yorkshire - - - -
SEO
England

SEO
Top 30 Related IT Skills in Yorkshire

For the 6 months to 16 April 2014, IT contractor jobs across the Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 8 (66.67%) HTML
1 8 (66.67%) PHP
1 8 (66.67%) CSS
1 8 (66.67%) WordPress
2 5 (41.67%) MySQL
2 5 (41.67%) Adobe Illustrator
2 5 (41.67%) JavaScript
2 5 (41.67%) Web Development
2 5 (41.67%) jQuery
2 5 (41.67%) Magento
2 5 (41.67%) HTML5
2 5 (41.67%) CSS3
2 5 (41.67%) Responsive Web Design
3 4 (33.33%) Sass
3 4 (33.33%) Spreadsheet
3 4 (33.33%) JSON
3 4 (33.33%) SQL
3 4 (33.33%) E-Commerce
3 4 (33.33%) Adobe
3 4 (33.33%) SQL Server
4 3 (25.00%) JMeter
4 3 (25.00%) ISEB
4 3 (25.00%) JIRA
4 3 (25.00%) Selenium
4 3 (25.00%) Agile Software Development
4 3 (25.00%) Content Management
4 3 (25.00%) Automated Testing
4 3 (25.00%) Marketing
4 3 (25.00%) User Acceptance Testing
4 3 (25.00%) Degree

SEO
Top Related IT Skills in Yorkshire by Category

For the 6 months to 16 April 2014, IT contractor jobs across the Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 8 (66.67%) WordPress
Applications
1 5 (41.67%) Adobe Illustrator
2 4 (33.33%) Spreadsheet
3 1 (8.33%) Photoshop
Business Applications
1 5 (41.67%) Magento
Database & Business Intelligence
1 5 (41.67%) MySQL
2 4 (33.33%) SQL Server
Development Applications
1 3 (25.00%) JMeter
1 3 (25.00%) JIRA
1 3 (25.00%) Selenium
1 3 (25.00%) RSpec
1 3 (25.00%) WebDriver
2 1 (8.33%) Git (software)
General
1 3 (25.00%) Marketing
2 1 (8.33%) Finance
Job Titles
1 8 (66.67%) Developer
2 6 (50.00%) Web Developer
3 3 (25.00%) Coordinator
3 3 (25.00%) Test Leader
4 2 (16.67%) Designer
4 2 (16.67%) Front-End Developer
4 2 (16.67%) Front-End Web Developer
4 2 (16.67%) Web Designer
5 1 (8.33%) Project Manager
5 1 (8.33%) Digital Project Manager
5 1 (8.33%) UI Developer
5 1 (8.33%) Website Developer
5 1 (8.33%) UI Programmer
Libraries, Frameworks & Software Standards
1 8 (66.67%) HTML
1 8 (66.67%) CSS
2 5 (41.67%) jQuery
2 5 (41.67%) HTML5
2 5 (41.67%) CSS3
3 4 (33.33%) Sass
3 4 (33.33%) JSON
4 1 (8.33%) LAMP
Processes & Methodologies
1 5 (41.67%) Web Development
1 5 (41.67%) Responsive Web Design
2 4 (33.33%) E-Commerce
3 3 (25.00%) Agile Software Development
3 3 (25.00%) Content Management
3 3 (25.00%) Automated Testing
3 3 (25.00%) User Acceptance Testing
3 3 (25.00%) Analytics
3 3 (25.00%) Test Scripting
3 3 (25.00%) BDD
3 3 (25.00%) Test Automation
4 1 (8.33%) Validation
4 1 (8.33%) Integration Testing
4 1 (8.33%) Test Strategy
Programming Languages
1 8 (66.67%) PHP
2 5 (41.67%) JavaScript
3 4 (33.33%) SQL
Qualifications
1 3 (25.00%) ISEB
1 3 (25.00%) Degree
Vendors
1 4 (33.33%) Adobe