The table below looks at the statistics for SEO skills in IT contracts advertised for the Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 120 108 120
Rank change year-on-year
-12 +12
Contract jobs citing SEO 26 13 4
As % of all contract IT jobs located in Yorkshire 0.83% 0.54% 0.18%
As % of the Processes & Methodologies category 1.05% 0.71% 0.23%
Number of daily rates quoted 24 9 4
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £213 £288
Average daily rate % change year-on-year
+64.70% -26.08%
90% offered a daily rate of more than £300 £161 £200
10% offered a daily rate of more than £503 £260 £428
UK excluding London average daily rate £350 £250 £311
% change year-on-year
+40.00% -19.61%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £38.34 £27.50 £17.69
% change year-on-year
+39.40% +55.45%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Contract IT job ads with a match in the
Processes & Methodologies category
2486 1828 1706
As % of all contract IT jobs located in Yorkshire 79.05% 76.26% 75.72%
Number of daily rates quoted 1744 1131 934
Average daily rate £375 £350 £325
Average daily rate % change year-on-year
+7.14% +7.69%
90% offered a daily rate of more than £275 £225 £225
10% offered a daily rate of more than £525 £475 £450
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 73 55 78
Average hourly rate £15.36 £15.39 £36.00
Average hourly rate % change year-on-year
-0.19% -57.26%
90% offered a hourly rate of more than £10.38 £10.26 £14.85
10% offered a hourly rate of more than £38.80 £30.00 £45.00
UK excluding London average hourly rate £32.50 £26.98 £30.50
% change year-on-year
+20.48% -11.55%

SEO
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Yorkshire

SEO
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Yorkshire region.

SEO Daily Rate Trend in Yorkshire

SEO
Daily Rate Histogram in Yorkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Yorkshire region over the 3 months to 3 September 2015.

SEO Daily Rate Histogram in Yorkshire

SEO
Hourly Rate Trend in Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Yorkshire region.

SEO Hourly Rate Trend in Yorkshire

SEO
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Yorkshire region over the 3 months to 3 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -8 26 £350 +80.64% 4
South Yorkshire -15 2 £503 +101.00% 1
SEO
England

SEO
Top 30 Related IT Skills in Yorkshire

For the 6 months to 3 September 2015, IT contractor jobs across the Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 20 (71.43%) User Experience
2 19 (67.86%) HTML
2 19 (67.86%) JavaScript
2 19 (67.86%) CSS
3 15 (53.57%) Agile Software Development
4 13 (46.43%) jQuery
5 9 (32.14%) E-Commerce
6 8 (28.57%) CMS
7 7 (25.00%) PHP
7 7 (25.00%) Information Architecture
7 7 (25.00%) HTML5
8 6 (21.43%) Usability Testing
8 6 (21.43%) Adobe Creative Suite
8 6 (21.43%) Responsive Web Design
8 6 (21.43%) Sass
8 6 (21.43%) LESS
8 6 (21.43%) Mobile App
8 6 (21.43%) Adobe
8 6 (21.43%) TDD
8 6 (21.43%) Web Design
9 5 (17.86%) Business Analysis
9 5 (17.86%) Web Accessibility
10 4 (14.29%) Stakeholder Management
10 4 (14.29%) Software Engineering
10 4 (14.29%) NHS
11 3 (10.71%) RSS
11 3 (10.71%) SQL Server
11 3 (10.71%) VB
11 3 (10.71%) ActionScript
11 3 (10.71%) Content Management

SEO
Top Related IT Skills in Yorkshire by Category

For the 6 months to 3 September 2015, IT contractor jobs across the Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 8 (28.57%) CMS
2 2 (7.14%) Drupal
2 2 (7.14%) WordPress
2 2 (7.14%) Apache Solr
3 1 (3.57%) WebSphere
Applications
1 6 (21.43%) Adobe Creative Suite
Business Applications
1 2 (7.14%) Magento
Cloud Services
1 2 (7.14%) Google Analytics
Communications & Networking
1 2 (7.14%) LDAP
Database & Business Intelligence
1 3 (10.71%) SQL Server
2 2 (7.14%) MySQL
Development Applications
1 2 (7.14%) Git (software)
1 2 (7.14%) Grunt
General
1 1 (3.57%) Finance
1 1 (3.57%) Manufacturing
Job Titles
1 20 (71.43%) Developer
2 10 (35.71%) UX Developer
3 3 (10.71%) AWS Developer
3 3 (10.71%) Front-End Developer
4 2 (7.14%) Architect
4 2 (7.14%) Drupal Developer
4 2 (7.14%) Web Developer
5 1 (3.57%) Solutions Architect
5 1 (3.57%) Information Architect
5 1 (3.57%) Product Manager
5 1 (3.57%) Lead Architect
5 1 (3.57%) UX Designer
5 1 (3.57%) Designer
5 1 (3.57%) Magento Developer
Libraries, Frameworks & Software Standards
1 19 (67.86%) HTML
1 19 (67.86%) CSS
2 13 (46.43%) jQuery
3 7 (25.00%) HTML5
4 6 (21.43%) Sass
4 6 (21.43%) LESS
5 3 (10.71%) RSS
6 2 (7.14%) SAML
6 2 (7.14%) CSS3
6 2 (7.14%) XML
6 2 (7.14%) XHTML
6 2 (7.14%) Twitter Bootstrap
6 2 (7.14%) Drush
6 2 (7.14%) Ajax
7 1 (3.57%) .NET
7 1 (3.57%) Middleware
Miscellaneous
1 20 (71.43%) User Experience
2 6 (21.43%) Mobile App
3 4 (14.29%) NHS
4 3 (10.71%) Social Media
5 2 (7.14%) Analytical Skills
6 1 (3.57%) FMCG
Processes & Methodologies
1 15 (53.57%) Agile Software Development
2 9 (32.14%) E-Commerce
3 7 (25.00%) Information Architecture
4 6 (21.43%) Responsive Web Design
4 6 (21.43%) Usability Testing
4 6 (21.43%) TDD
4 6 (21.43%) Web Design
5 5 (17.86%) Business Analysis
5 5 (17.86%) Web Accessibility
6 4 (14.29%) Software Engineering
6 4 (14.29%) Stakeholder Management
7 3 (10.71%) Content Management
7 3 (10.71%) Analytics
8 2 (7.14%) Qualitative Research
8 2 (7.14%) Performance Tuning
8 2 (7.14%) Pay per click
8 2 (7.14%) Continuous Integration
8 2 (7.14%) Workflow
8 2 (7.14%) Scrum
8 2 (7.14%) Software Delivery
Programming Languages
1 19 (67.86%) JavaScript
2 7 (25.00%) PHP
3 3 (10.71%) VB
3 3 (10.71%) ActionScript
4 2 (7.14%) C
System Software
1 2 (7.14%) Varnish
Systems Management
1 2 (7.14%) Vagrant
Vendors
1 6 (21.43%) Adobe
2 2 (7.14%) Google