Google Analytics Contracts with Work from Home Options

Google Analytics (GA)
UK > Work from Home

The table below provides summary statistics for contract job vacancies with an option to work from home (WFH) and a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 9 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
9 May 2024
Same period 2023 Same period 2022
Rank 296 381 442
Rank change year-on-year +85 +61 -48
Contract jobs citing Google Analytics 45 87 177
As % of all contract jobs with a WFH option 0.30% 0.35% 0.40%
As % of the Cloud Services category 0.83% 0.88% 0.97%
Number of daily rates quoted 29 63 142
10th Percentile £335 £250 £283
25th Percentile £425 £313 £375
Median daily rate (50th Percentile) £455 £410 £475
Median % change year-on-year +10.98% -13.68% +18.75%
75th Percentile £530 £494 £548
90th Percentile £610 £569 £637
UK median daily rate £450 £420 £475
% change year-on-year +7.14% -11.58% +17.28%
Number of hourly rates quoted 0 6 2
10th Percentile - - £25.06
25th Percentile - £21.00 £25.16
Median hourly rate - £22.00 £25.63
Median % change year-on-year - -14.15% -26.79%
75th Percentile - £23.00 £26.41
90th Percentile - - £26.69
UK median hourly rate £14.22 £22.00 £25.63
% change year-on-year -35.36% -14.15% +22.02%

All Cloud Skills
Work from Home

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a WFH option and a requirement for cloud computing skills.

Contract vacancies with a requirement for cloud computing skills 5,447 9,934 18,168
As % of all contract jobs with a WFH option 36.13% 39.60% 41.42%
Number of daily rates quoted 3,923 7,315 13,601
10th Percentile £350 £370 £375
25th Percentile £425 £450 £450
Median daily rate (50th Percentile) £525 £550 £550
Median % change year-on-year -4.55% - +10.00%
75th Percentile £638 £650 £638
90th Percentile £738 £743 £725
UK median daily rate £525 £550 £550
% change year-on-year -4.55% - +10.00%
Number of hourly rates quoted 89 126 168
10th Percentile £15.50 £16.25 £15.00
25th Percentile £17.00 £21.08 £19.81
Median hourly rate £26.00 £54.00 £32.75
Median % change year-on-year -51.85% +64.89% -17.09%
75th Percentile £50.25 £70.00 £62.63
90th Percentile £72.00 £75.00 £66.00
UK median hourly rate £21.19 £35.00 £22.00
% change year-on-year -39.47% +59.09% -2.22%

Google Analytics
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Google Analytics as a proportion of all IT jobs advertised.

Google Analytics trend for jobs with a WFH option

Google Analytics
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with a work from home option citing Google Analytics.

Google Analytics daily rate for jobs with a WFH option

Google Analytics
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with a work from home option citing Google Analytics over the 6 months to 9 May 2024.

Google Analytics daily rate histogram for jobs with a WFH option

Google Analytics
Hourly Rate Trend for Jobs with a WFH Option

3-month moving average hourly rate quoted in job vacancies with a work from home option citing Google Analytics.

Google Analytics hourly rate for jobs with a WFH option

Google Analytics
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (11.11%) CMS
2 3 (6.67%) WordPress
3 2 (4.44%) Sitecore CMS
4 1 (2.22%) Apache Spark
4 1 (2.22%) Drupal
Business Applications
1 1 (2.22%) NetSuite
1 1 (2.22%) Shopify
Cloud Services
1 18 (40.00%) GCP
2 15 (33.33%) Power Platform
3 9 (20.00%) Azure
4 6 (13.33%) Adobe Analytics
5 5 (11.11%) Google Workspace
6 4 (8.89%) Google Tag Manager
7 2 (4.44%) Contentful
8 1 (2.22%) AWS
8 1 (2.22%) Azure DevOps
8 1 (2.22%) Dynamics 365
8 1 (2.22%) Google Data Studio
8 1 (2.22%) MailChimp
8 1 (2.22%) Power Automate
8 1 (2.22%) PowerApps
8 1 (2.22%) Snowflake
8 1 (2.22%) Veeva
Database & Business Intelligence
1 15 (33.33%) BigQuery
1 15 (33.33%) Looker
1 15 (33.33%) Power BI
2 6 (13.33%) Tableau
3 1 (2.22%) Data Warehouse
Development Applications
1 4 (8.89%) Postman
2 1 (2.22%) JIRA
General
1 14 (31.11%) Social Skills
2 10 (22.22%) Marketing
3 9 (20.00%) Public Sector
3 9 (20.00%) Retail
4 6 (13.33%) Analytical Skills
5 5 (11.11%) Advertising
5 5 (11.11%) Finance
6 4 (8.89%) Banking
7 1 (2.22%) Automotive
7 1 (2.22%) Billing
7 1 (2.22%) Inclusion and Diversity
7 1 (2.22%) Multimedia
7 1 (2.22%) Pharmaceutical
7 1 (2.22%) Presentation Skills
7 1 (2.22%) Publishing
Job Titles
1 15 (33.33%) Analyst
2 5 (11.11%) Business Analyst
3 4 (8.89%) Consultant
3 4 (8.89%) Lead
3 4 (8.89%) Performance Analyst
4 3 (6.67%) Analytics Consultant
4 3 (6.67%) Architect
4 3 (6.67%) Data Analyst
4 3 (6.67%) Data Consultant
4 3 (6.67%) Developer
5 2 (4.44%) Azure Consultant
5 2 (4.44%) Coordinator
5 2 (4.44%) Data Architect
5 2 (4.44%) Data Scientist
5 2 (4.44%) Google Analytics Expert
5 2 (4.44%) Senior
5 2 (4.44%) Senior Analyst
5 2 (4.44%) Senior Performance Analyst
6 1 (2.22%) Azure Architect
6 1 (2.22%) GCP Architect
Libraries, Frameworks & Software Standards
1 5 (11.11%) CSS
1 5 (11.11%) HTML
1 5 (11.11%) jQuery
2 4 (8.89%) DOM
2 4 (8.89%) JSON
2 4 (8.89%) Node.js
2 4 (8.89%) Swagger
3 1 (2.22%) CSS3
3 1 (2.22%) HTML5
3 1 (2.22%) RESTful
3 1 (2.22%) Twitter Bootstrap
3 1 (2.22%) Web Services
Miscellaneous
1 6 (13.33%) Marketing Technology
2 4 (8.89%) Management Information System
3 3 (6.67%) Educational Technology
3 3 (6.67%) Product Ownership
4 2 (4.44%) Self-Motivation
5 1 (2.22%) Greenfield Project
5 1 (2.22%) Mobile App
Processes & Methodologies
1 45 (100.00%) Analytics
2 14 (31.11%) Business Intelligence
3 13 (28.89%) Agile
4 11 (24.44%) Decision-Making
5 8 (17.78%) Dashboard Development
5 8 (17.78%) Data Modelling
5 8 (17.78%) Web Analytics
6 7 (15.56%) Data Engineering
6 7 (15.56%) SEO
6 7 (15.56%) Visualisation
7 6 (13.33%) Change Management
7 6 (13.33%) Data Analytics
7 6 (13.33%) Data Transformation
7 6 (13.33%) Data Visualisation
8 5 (11.11%) Conceptual Models
8 5 (11.11%) Logical Data Model
8 5 (11.11%) Machine Learning
8 5 (11.11%) Migration
8 5 (11.11%) Use Case
8 5 (11.11%) User Acceptance Testing
Programming Languages
1 12 (26.67%) SQL
2 8 (17.78%) Python
3 6 (13.33%) JavaScript
4 2 (4.44%) R
5 1 (2.22%) Data Analysis Expressions
5 1 (2.22%) MATLAB
Qualifications
1 7 (15.56%) Degree
2 4 (8.89%) Master's Degree
3 2 (4.44%) Computer Science Degree
4 1 (2.22%) SC Cleared
4 1 (2.22%) Security Cleared
Quality Assurance & Compliance
1 6 (13.33%) QA
2 1 (2.22%) Accessibility
2 1 (2.22%) Data Quality
2 1 (2.22%) WCAG
Vendors
1 42 (93.33%) Google
2 7 (15.56%) Optimizely
3 6 (13.33%) Adobe
3 6 (13.33%) Databricks
4 5 (11.11%) Monetate
5 4 (8.89%) Ensighten
5 4 (8.89%) Omniture
5 4 (8.89%) Tealium
6 2 (4.44%) Microsoft
6 2 (4.44%) Salesforce
6 2 (4.44%) ServiceNow
6 2 (4.44%) Sitecore
7 1 (2.22%) Ahrefs
7 1 (2.22%) Amplitude
7 1 (2.22%) Ariba
7 1 (2.22%) SAP