Web Analytics Contracts with Work from Home Options

Web Analytics
UK > Work from Home

The table below provides summary statistics for contract job vacancies with an option to work from home (WFH) and a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 13 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
13 May 2024
Same period 2023 Same period 2022
Rank 339 451 570
Rank change year-on-year +112 +119 -104
Contract jobs citing Web Analytics 10 15 50
As % of all contract jobs with a WFH option 0.067% 0.060% 0.11%
As % of the Processes & Methodologies category 0.076% 0.066% 0.12%
Number of daily rates quoted 6 11 24
10th Percentile £276 £325 £394
25th Percentile £350 £413 £430
Median daily rate (50th Percentile) £408 £513 £463
Median % change year-on-year -20.49% +10.81% +23.33%
75th Percentile £450 £625 £516
90th Percentile £465 - £593
UK median daily rate £455 £450 £463
% change year-on-year +1.11% -2.70% +23.33%

All Process and Methodology Skills
Work from Home

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a WFH option and a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 13,143 22,599 40,333
As % of all contract jobs with a WFH option 88.00% 89.72% 91.06%
Number of daily rates quoted 8,800 15,969 29,287
10th Percentile £325 £363 £363
25th Percentile £425 £450 £431
Median daily rate (50th Percentile) £525 £540 £525
Median % change year-on-year -2.78% +2.86% +7.69%
75th Percentile £638 £650 £631
90th Percentile £750 £750 £725
UK median daily rate £525 £550 £530
% change year-on-year -4.55% +3.77% +8.16%
Number of hourly rates quoted 568 519 542
10th Percentile £14.96 £18.63 £14.28
25th Percentile £25.50 £29.31 £20.75
Median hourly rate £43.00 £53.35 £37.39
Median % change year-on-year -19.40% +42.69% +52.60%
75th Percentile £60.00 £68.75 £57.50
90th Percentile £75.25 £80.00 £71.80
UK median hourly rate £36.50 £36.00 £25.68
% change year-on-year +1.39% +40.19% +4.82%

Web Analytics
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Web Analytics as a proportion of all IT jobs advertised.

Web Analytics trend for jobs with a WFH option

Web Analytics
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with a work from home option citing Web Analytics.

Web Analytics daily rate for jobs with a WFH option

Web Analytics
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with a work from home option citing Web Analytics over the 6 months to 13 May 2024.

Web Analytics daily rate histogram for jobs with a WFH option

Web Analytics
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (10.00%) Microsoft Excel
Cloud Services
1 8 (80.00%) Google Analytics
2 6 (60.00%) GCP
2 6 (60.00%) Power Platform
3 5 (50.00%) Adobe Analytics
4 2 (20.00%) Google Data Studio
5 1 (10.00%) Google Sheets
5 1 (10.00%) Google Workspace
Database & Business Intelligence
1 6 (60.00%) BigQuery
1 6 (60.00%) Looker
1 6 (60.00%) Power BI
2 5 (50.00%) Tableau
Development Applications
1 4 (40.00%) Postman
General
1 4 (40.00%) Advertising
1 4 (40.00%) Banking
1 4 (40.00%) Marketing
1 4 (40.00%) Retail
2 3 (30.00%) Analytical Skills
2 3 (30.00%) Social Skills
3 2 (20.00%) Public Sector
4 1 (10.00%) Multimedia
4 1 (10.00%) Publishing
Job Titles
1 6 (60.00%) Analyst
2 2 (20.00%) Architect
2 2 (20.00%) Business Analyst
2 2 (20.00%) Data Architect
2 2 (20.00%) Performance Analyst
3 1 (10.00%) Data Analyst
3 1 (10.00%) Senior
3 1 (10.00%) Senior Analyst
3 1 (10.00%) Senior Business Analyst
3 1 (10.00%) Social Media Analyst
3 1 (10.00%) Web Analyst
Libraries, Frameworks & Software Standards
1 4 (40.00%) CSS
1 4 (40.00%) DOM
1 4 (40.00%) HTML
1 4 (40.00%) jQuery
1 4 (40.00%) JSON
1 4 (40.00%) Node.js
1 4 (40.00%) Swagger
Miscellaneous
1 5 (50.00%) Management Information System
2 4 (40.00%) Marketing Technology
3 1 (10.00%) Social Media
Processes & Methodologies
1 10 (100.00%) Analytics
2 7 (70.00%) Agile
3 6 (60.00%) Business Intelligence
4 5 (50.00%) Data Collection
5 4 (40.00%) Data Analytics
5 4 (40.00%) Data Ingestion
5 4 (40.00%) Digital Analytics
5 4 (40.00%) DOM Manipulation/Scripting
5 4 (40.00%) Event-Driven
5 4 (40.00%) Machine Learning
5 4 (40.00%) Tag Management
6 2 (20.00%) Computer Science
6 2 (20.00%) Decision-Making
6 2 (20.00%) Performance Analysis
6 2 (20.00%) User Experience
7 1 (10.00%) Epics
7 1 (10.00%) Problem-Solving
7 1 (10.00%) Systems Thinking
7 1 (10.00%) Value Proposition
7 1 (10.00%) Workshop Facilitation
Programming Languages
1 5 (50.00%) Python
2 4 (40.00%) JavaScript
3 2 (20.00%) SQL
Qualifications
1 2 (20.00%) Computer Science Degree
1 2 (20.00%) Degree
1 2 (20.00%) Master's Degree
2 1 (10.00%) IIBA
Quality Assurance & Compliance
1 5 (50.00%) QA
2 1 (10.00%) Disclosure Scotland
Vendors
1 10 (100.00%) Google
2 5 (50.00%) Adobe
3 4 (40.00%) Ensighten
3 4 (40.00%) Monetate
3 4 (40.00%) Omniture
3 4 (40.00%) Optimizely
3 4 (40.00%) Tealium
4 1 (10.00%) Amplitude
4 1 (10.00%) Brandwatch
4 1 (10.00%) Facebook
4 1 (10.00%) Hootsuite
4 1 (10.00%) Instagram
4 1 (10.00%) Twitter
4 1 (10.00%) YouTube