Advertising Contracts with Work from Home Options

Advertising
UK > Work from Home

The table below looks at the prevalence of the term Advertising in contract job vacancies with an option to work from home (WFH). Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 8 May 2024 with a comparison to the same period over the previous 2 years.

6 months to
8 May 2024
Same period 2023 Same period 2022
Rank 306 332 487
Rank change year-on-year +26 +155 -70
Contract jobs citing Advertising 41 137 132
As % of all contract jobs with a WFH option 0.27% 0.55% 0.30%
As % of the General category 0.46% 0.93% 0.55%
Number of daily rates quoted 28 99 98
10th Percentile £221 £321 £353
25th Percentile £299 £438 £413
Median daily rate (50th Percentile) £414 £525 £495
Median % change year-on-year -21.19% +6.06% +10.00%
75th Percentile £575 £635 £584
90th Percentile £658 £713 £675
UK median daily rate £400 £513 £500
% change year-on-year -21.95% +2.50% +11.11%
Number of hourly rates quoted 1 3 0
10th Percentile - £43.20 -
25th Percentile £6.57 £45.75 -
Median hourly rate £7.85 £50.00 -
Median % change year-on-year -84.30% - -
75th Percentile £9.14 £65.75 -
90th Percentile - £75.20 -
UK median hourly rate £39.75 £39.77 £40.50
% change year-on-year -0.05% -1.80% +23.51%

All General Skills
Work from Home

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a WFH option and a requirement for common skills.

Contract vacancies with a requirement for common skills 8,875 14,682 24,035
As % of all contract jobs with a WFH option 58.79% 58.44% 54.36%
Number of daily rates quoted 5,816 10,345 17,442
10th Percentile £325 £363 £350
25th Percentile £425 £450 £431
Median daily rate (50th Percentile) £538 £550 £525
Median % change year-on-year -2.27% +4.76% +6.06%
75th Percentile £650 £675 £638
90th Percentile £775 £775 £738
UK median daily rate £525 £550 £538
% change year-on-year -4.55% +2.33% +7.50%
Number of hourly rates quoted 471 336 345
10th Percentile £14.00 £19.00 £13.50
25th Percentile £22.61 £25.99 £19.35
Median hourly rate £38.12 £50.00 £32.50
Median % change year-on-year -23.76% +53.85% +38.52%
75th Percentile £53.00 £67.50 £49.25
90th Percentile £72.50 £80.25 £64.90
UK median hourly rate £30.16 £33.60 £21.92
% change year-on-year -10.24% +53.33% -2.60%

Advertising
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Advertising as a proportion of all IT jobs advertised.

Advertising trend for jobs with a WFH option

Advertising
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with a work from home option citing Advertising.

Advertising daily rate for jobs with a WFH option

Advertising
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with a work from home option citing Advertising over the 6 months to 8 May 2024.

Advertising daily rate histogram for jobs with a WFH option

Advertising
Hourly Rate Trend for Jobs with a WFH Option

3-month moving average hourly rate quoted in job vacancies with a work from home option citing Advertising.

Advertising hourly rate for jobs with a WFH option

Advertising
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.88%) SharePoint
Applications
1 6 (14.63%) Microsoft Excel
2 5 (12.20%) Microsoft PowerPoint
3 2 (4.88%) Microsoft Office
4 1 (2.44%) MS Visio
Cloud Services
1 5 (12.20%) GCP
1 5 (12.20%) Google Analytics
1 5 (12.20%) Power Platform
2 4 (9.76%) Adobe Analytics
3 3 (7.32%) AWS
3 3 (7.32%) Azure
4 1 (2.44%) AWS Lambda
4 1 (2.44%) Entra ID
4 1 (2.44%) Figma
4 1 (2.44%) Microsoft 365
4 1 (2.44%) Serverless
4 1 (2.44%) WhatsApp
Communications & Networking
1 3 (7.32%) Firewall
2 1 (2.44%) DNS
2 1 (2.44%) DWDM
2 1 (2.44%) Ethernet
2 1 (2.44%) HTTP
2 1 (2.44%) Internet
2 1 (2.44%) Intrusion Detection
2 1 (2.44%) Network Security
2 1 (2.44%) SDH
2 1 (2.44%) VPN
Database & Business Intelligence
1 5 (12.20%) Power BI
2 4 (9.76%) BigQuery
2 4 (9.76%) Looker
2 4 (9.76%) Tableau
3 2 (4.88%) SQL Server
4 1 (2.44%) Amazon Redshift
4 1 (2.44%) Data Lake
4 1 (2.44%) Data Warehouse
4 1 (2.44%) Metadata
4 1 (2.44%) SQL Server Analysis Services
4 1 (2.44%) SQL Server Integration Services
4 1 (2.44%) SQL Server Reporting Services
Development Applications
1 4 (9.76%) Postman
General
1 21 (51.22%) Marketing
2 13 (31.71%) Finance
3 11 (26.83%) Social Skills
4 8 (19.51%) Retail
5 5 (12.20%) Banking
6 4 (9.76%) Analytical Skills
6 4 (9.76%) Automotive
7 3 (7.32%) French Language
7 3 (7.32%) German Language
7 3 (7.32%) Legal
7 3 (7.32%) Organisational Skills
7 3 (7.32%) Publishing
8 2 (4.88%) Italian Language
8 2 (4.88%) Public Sector
9 1 (2.44%) Financial Institution
9 1 (2.44%) Fire and Rescue
9 1 (2.44%) Manufacturing
9 1 (2.44%) Pharmaceutical
9 1 (2.44%) Police
Job Titles
1 7 (17.07%) Analyst
2 5 (12.20%) Account Manager
3 4 (9.76%) Architect
4 3 (7.32%) Lead
4 3 (7.32%) Senior
5 2 (4.88%) Communications Manager
5 2 (4.88%) Data Architect
5 2 (4.88%) Developer
5 2 (4.88%) Information Analyst
5 2 (4.88%) Information Security Analyst
5 2 (4.88%) Marketing Manager
5 2 (4.88%) Network Engineer
5 2 (4.88%) Security Analyst
5 2 (4.88%) Support Officer
6 1 (2.44%) Business Intelligence Analyst
6 1 (2.44%) Lead Architect
6 1 (2.44%) Product Analyst
6 1 (2.44%) Product Marketing Manager
6 1 (2.44%) UI Designer
6 1 (2.44%) UX Designer
Libraries, Frameworks & Software Standards
1 5 (12.20%) CSS
1 5 (12.20%) HTML
2 4 (9.76%) ATL
2 4 (9.76%) DOM
2 4 (9.76%) jQuery
2 4 (9.76%) JSON
2 4 (9.76%) Node.js
2 4 (9.76%) Swagger
3 1 (2.44%) .NET
3 1 (2.44%) PyTorch
3 1 (2.44%) React
3 1 (2.44%) Redux
3 1 (2.44%) RESTful
3 1 (2.44%) Svelte
3 1 (2.44%) TensorFlow
Miscellaneous
1 7 (17.07%) Management Information System
2 5 (12.20%) Marketing Technology
3 4 (9.76%) Onboarding
4 3 (7.32%) Self-Motivation
4 3 (7.32%) Social Media
5 2 (4.88%) Data Protection Act
5 2 (4.88%) Digital Media
5 2 (4.88%) Video Editing
6 1 (2.44%) Algorithms
6 1 (2.44%) Data Centre
6 1 (2.44%) Mobile App
6 1 (2.44%) Photography
6 1 (2.44%) Product Ownership
6 1 (2.44%) Taxonomies
6 1 (2.44%) Virtual Team
Processes & Methodologies
1 10 (24.39%) Analytics
2 7 (17.07%) Agile
2 7 (17.07%) Problem-Solving
3 5 (12.20%) Business Intelligence
3 5 (12.20%) Data Analytics
3 5 (12.20%) Event-Driven
3 5 (12.20%) Machine Learning
3 5 (12.20%) Workflow
4 4 (9.76%) Copywriting
4 4 (9.76%) Data Collection
4 4 (9.76%) Data Ingestion
4 4 (9.76%) Digital Analytics
4 4 (9.76%) DOM Manipulation/Scripting
4 4 (9.76%) Tag Management
4 4 (9.76%) Web Analytics
5 3 (7.32%) Computer Science
5 3 (7.32%) Cybersecurity
5 3 (7.32%) Project Management
5 3 (7.32%) Roadmaps
5 3 (7.32%) Web Development
Programming Languages
1 6 (14.63%) JavaScript
1 6 (14.63%) Python
2 3 (7.32%) SQL
3 1 (2.44%) C#
3 1 (2.44%) Java
3 1 (2.44%) T-SQL
3 1 (2.44%) TypeScript
Qualifications
1 5 (12.20%) Degree
2 3 (7.32%) Master's Degree
3 2 (4.88%) Computer Science Degree
3 2 (4.88%) DV Cleared
3 2 (4.88%) Security Cleared
4 1 (2.44%) DBS Check
4 1 (2.44%) MBA
Quality Assurance & Compliance
1 4 (9.76%) QA
2 2 (4.88%) ISO/IEC 27001
2 2 (4.88%) NIST
2 2 (4.88%) PCI DSS
2 2 (4.88%) PMO
2 2 (4.88%) SLA
3 1 (2.44%) Data Quality
System Software
1 1 (2.44%) Active Directory
Vendors
1 8 (19.51%) Microsoft
2 7 (17.07%) Google
3 4 (9.76%) Adobe
3 4 (9.76%) Ensighten
3 4 (9.76%) Monetate
3 4 (9.76%) Omniture
3 4 (9.76%) Optimizely
3 4 (9.76%) Tealium
4 3 (7.32%) Apple
4 3 (7.32%) Twitter
5 2 (4.88%) Instagram
6 1 (2.44%) Ciena
6 1 (2.44%) Facebook
6 1 (2.44%) HP
6 1 (2.44%) IBM
6 1 (2.44%) Marketo
6 1 (2.44%) mParticle
6 1 (2.44%) Palo Alto
6 1 (2.44%) Salesforce