The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Yorkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Marketing
Rank 103 84 76
Rank change year-on-year
-19 -8
Contract jobs citing Marketing 26 28 44
As % of all contract IT jobs located in Yorkshire 0.99% 1.33% 1.74%
As % of the General category 3.02% 4.27% 4.35%
Number of daily rates quoted 10 12 34
Average daily rate £382 £306 £300
Average daily rate % change year-on-year
+24.57% +2.08%
90% offered a daily rate of more than £274 £300 £150
10% offered a daily rate of more than £505 £374 £390
UK excluding London average daily rate £350 £325 £338
% change year-on-year
+7.69% -3.70%
Number of hourly rates quoted 0 1 3
Average hourly rate - £12.50 £16.50
Average hourly rate % change year-on-year
- -24.24%
UK excluding London average hourly rate £21.50 £17.33 £17.50
% change year-on-year
+24.09% -1.00%
General Category
Yorkshire
Contract IT job ads with a match in the
General category
861 656 1012
As % of all contract IT jobs located in Yorkshire 32.79% 31.12% 40.11%
Number of daily rates quoted 571 349 600
Average daily rate £350 £370 £373
Average daily rate % change year-on-year
-5.40% -0.80%
90% offered a daily rate of more than £250 £258 £250
10% offered a daily rate of more than £475 £450 £475
UK excluding London average daily rate £380 £375 £375
% change year-on-year
+1.33% -
Number of hourly rates quoted 9 20 16
Average hourly rate £15.00 £14.50 £20.75
Average hourly rate % change year-on-year
+3.44% -30.12%
90% offered a hourly rate of more than £12.60 £9.45 £13.28
10% offered a hourly rate of more than £29.50 £23.20 £40.90
UK excluding London average hourly rate £25.00 £27.50 £25.00
% change year-on-year
-9.09% +10.00%
Marketing
England

Marketing
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Yorkshire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Yorkshire

Marketing
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Yorkshire region.

Marketing Daily Rate Trend in Yorkshire

Marketing
Daily Rate Histogram in Yorkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Yorkshire region over the 3 months to 16 April 2014.

Marketing Daily Rate Histogram in Yorkshire

Marketing
Hourly Rate Trend in Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Yorkshire region.

Marketing Hourly Rate Trend in Yorkshire

Marketing
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Yorkshire region over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
West Yorkshire -11 19 £369 +13.02% 27
South Yorkshire +4 3 - - 6
North Yorkshire - - - - 3
East Yorkshire - - - -
Marketing
England

Marketing
Top 30 Related IT Skills in Yorkshire

For the 6 months to 16 April 2014, IT contractor jobs across the Yorkshire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 15 (23.81%) CRM
2 11 (17.46%) E-Commerce
2 11 (17.46%) HTML
2 11 (17.46%) Data Analysis
3 9 (14.29%) Degree
3 9 (14.29%) CSS
4 8 (12.70%) Salesforce.com
4 8 (12.70%) Finance
4 8 (12.70%) Digital Marketing
4 8 (12.70%) Analytics
5 6 (9.52%) Business Intelligence
5 6 (9.52%) Retail
5 6 (9.52%) Customer Insight
6 5 (7.94%) CMS
6 5 (7.94%) Mathematics
6 5 (7.94%) B2B
6 5 (7.94%) JavaScript
6 5 (7.94%) SQL Server
6 5 (7.94%) SAS
6 5 (7.94%) MS Excel
7 4 (6.35%) TCP/IP
7 4 (6.35%) HP
7 4 (6.35%) Project Management
7 4 (6.35%) PHP
7 4 (6.35%) Java
7 4 (6.35%) ERP
7 4 (6.35%) Unica
7 4 (6.35%) EPiServer
7 4 (6.35%) Data Protection
7 4 (6.35%) WebSphere

Marketing
Top Related IT Skills in Yorkshire by Category

For the 6 months to 16 April 2014, IT contractor jobs across the Yorkshire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (7.94%) SAS
1 5 (7.94%) CMS
2 4 (6.35%) WebSphere
3 3 (4.76%) WordPress
4 1 (1.59%) Apache Solr
4 1 (1.59%) SharePoint 2010
4 1 (1.59%) SharePoint
Applications
1 5 (7.94%) MS Excel
2 3 (4.76%) MS Office
2 3 (4.76%) Spreadsheet
3 2 (3.17%) MS PowerPoint
4 1 (1.59%) Adobe Illustrator
4 1 (1.59%) Photoshop
4 1 (1.59%) MS Project
Business Applications
1 3 (4.76%) Tridion
2 2 (3.17%) WebTrends
3 1 (1.59%) Oracle EBS
3 1 (1.59%) SAP Oil and Gas
3 1 (1.59%) Dynamics CRM
3 1 (1.59%) Magento
Cloud Services
1 4 (6.35%) SaaS
2 1 (1.59%) MailChimp
Communications & Networking
1 4 (6.35%) TCP/IP
2 2 (3.17%) VPN
2 2 (3.17%) Intranet
2 2 (3.17%) Internet
2 2 (3.17%) VLAN
Database & Business Intelligence
1 5 (7.94%) SQL Server
2 3 (4.76%) SQL Server Reporting Services
3 1 (1.59%) Oracle OLAP
3 1 (1.59%) Oracle Database 11g
3 1 (1.59%) Oracle BI EE
3 1 (1.59%) Oracle ODI
3 1 (1.59%) Oracle Database 12c
3 1 (1.59%) Oracle Database
3 1 (1.59%) Oracle BI Publisher
3 1 (1.59%) OLAP
3 1 (1.59%) Data Warehouse
3 1 (1.59%) Data Mining
3 1 (1.59%) Essbase
3 1 (1.59%) MySQL
Development Applications
1 1 (1.59%) Team Foundation Server
General
1 8 (12.70%) Finance
2 6 (9.52%) Retail
3 4 (6.35%) Advertising
4 2 (3.17%) Manufacturing
4 2 (3.17%) Telecoms
5 1 (1.59%) Electronics
Job Titles
1 16 (25.40%) Analyst
2 11 (17.46%) Developer
3 8 (12.70%) Designer
3 8 (12.70%) Project Manager
4 7 (11.11%) Coordinator
4 7 (11.11%) Web Designer
5 5 (7.94%) SAS Analyst
6 4 (6.35%) Administrator
6 4 (6.35%) Architect
7 3 (4.76%) Systems Analyst
7 3 (4.76%) Web Developer
7 3 (4.76%) Senior Manager
7 3 (4.76%) Programmer
7 3 (4.76%) Senior Analyst
7 3 (4.76%) Programme Manager
7 3 (4.76%) Junior
7 3 (4.76%) Junior Developer
7 3 (4.76%) Senior Project Manager
7 3 (4.76%) Salesforce.com Administrator
8 2 (3.17%) Network Architect
Libraries, Frameworks & Software Standards
1 11 (17.46%) HTML
2 9 (14.29%) CSS
3 3 (4.76%) XML
3 3 (4.76%) .NET
3 3 (4.76%) ASP.NET
4 1 (1.59%) Flash
4 1 (1.59%) Spring
4 1 (1.59%) Ajax
4 1 (1.59%) Ruby on Rails
4 1 (1.59%) JSON
4 1 (1.59%) Spring MVC
4 1 (1.59%) HTML5
4 1 (1.59%) Apache Cordova
Miscellaneous
1 5 (7.94%) Mathematics
2 4 (6.35%) Mobile App
3 3 (4.76%) Social Media
3 3 (4.76%) Graphic Design
4 2 (3.17%) Data Protection Act
4 2 (3.17%) Management Information System
5 1 (1.59%) Handset
5 1 (1.59%) DTV
5 1 (1.59%) FMCG
5 1 (1.59%) iPhone
Operating Systems
1 2 (3.17%) UNIX
1 2 (3.17%) Windows
1 2 (3.17%) HPUX
Processes & Methodologies
1 15 (23.81%) CRM
2 11 (17.46%) E-Commerce
2 11 (17.46%) Data Analysis
3 8 (12.70%) Digital Marketing
3 8 (12.70%) Analytics
4 6 (9.52%) Customer Insight
4 6 (9.52%) Business Intelligence
5 5 (7.94%) B2B
6 4 (6.35%) ERP
6 4 (6.35%) Project Management
6 4 (6.35%) Document Management
6 4 (6.35%) Business Development
6 4 (6.35%) Waterfall
6 4 (6.35%) Data Protection
7 3 (4.76%) Online Marketing
7 3 (4.76%) User Acceptance Testing
7 3 (4.76%) Web Development
7 3 (4.76%) CAFM
7 3 (4.76%) Systems Analysis
7 3 (4.76%) Content Management
Programming Languages
1 5 (7.94%) JavaScript
2 4 (6.35%) PHP
2 4 (6.35%) Java
3 3 (4.76%) C++
3 3 (4.76%) SQL
4 1 (1.59%) Ruby
4 1 (1.59%) R
Qualifications
1 9 (14.29%) Degree
2 1 (1.59%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 2 (3.17%) QA
System Software
1 2 (3.17%) VMware Infrastructure
Vendors
1 8 (12.70%) Salesforce.com
2 4 (6.35%) Endeca
2 4 (6.35%) Unica
2 4 (6.35%) EPiServer
2 4 (6.35%) HP
3 3 (4.76%) Adobe
3 3 (4.76%) Apple
4 2 (3.17%) Citrix
4 2 (3.17%) Cognos
4 2 (3.17%) Cisco
4 2 (3.17%) VMware
5 1 (1.59%) hybris
5 1 (1.59%) Oracle
5 1 (1.59%) SAP
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