The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Marketing
Rank 109 87 108
Rank change year-on-year
-22 +21
Contract jobs citing Marketing 15 30 9
As % of all contract IT jobs located in Yorkshire 0.61% 1.35% 0.41%
As % of the General category 1.90% 4.02% 1.35%
Number of daily rates quoted 9 11 4
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£450 £275 £300
Average daily rate % change year-on-year
+63.63% -8.33%
90% offered a daily rate of more than £213 £225 £279
10% offered a daily rate of more than £535 £377 £379
UK excluding London average daily rate £363 £350 £330
% change year-on-year
+3.57% +6.06%
Number of hourly rates quoted 2 4 0
Average hourly rate £18.00 £16.25 -
Average hourly rate % change year-on-year
+10.76% -
UK excluding London average hourly rate £18.00 £15.50 £23.50
% change year-on-year
+16.12% -34.04%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Yorkshire region.

General Category
Yorkshire
Contract IT job ads with a match in the
General category
788 746 668
As % of all contract IT jobs located in Yorkshire 32.24% 33.60% 30.52%
Number of daily rates quoted 550 472 307
Average daily rate £396 £365 £365
Average daily rate % change year-on-year
+8.49% -
90% offered a daily rate of more than £275 £269 £225
10% offered a daily rate of more than £510 £500 £450
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 14 11 23
Average hourly rate £18.00 £17.00 £14.71
Average hourly rate % change year-on-year
+5.88% +15.54%
90% offered a hourly rate of more than £11.98 £11.00 £6.55
10% offered a hourly rate of more than £47.40 £28.00 £20.45
UK excluding London average hourly rate £26.25 £22.00 £25.00
% change year-on-year
+19.31% -12.00%

Marketing
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Yorkshire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Yorkshire

Marketing
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Yorkshire region.

Marketing Daily Rate Trend in Yorkshire

Marketing
Daily Rate Histogram in Yorkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Yorkshire region over the 3 months to 30 January 2015.

Marketing Daily Rate Histogram in Yorkshire

Marketing
Hourly Rate Trend in Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Yorkshire region.

Marketing Hourly Rate Trend in Yorkshire

Marketing
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Yorkshire region over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -12 11 £475 +72.72% 33
South Yorkshire 0 2 £340 - 4
North Yorkshire -5 2 - - 6
Humberside - - - -
East Yorkshire - - - - 3
Marketing
England

Marketing
Top 30 Related IT Skills in Yorkshire

For the 6 months to 30 January 2015, IT contractor jobs across the Yorkshire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 13 (28.26%) HTML
2 12 (26.09%) JavaScript
2 12 (26.09%) Online Marketing
3 11 (23.91%) Digital Marketing
4 9 (19.57%) jQuery
4 9 (19.57%) CSS
5 8 (17.39%) Business Intelligence
5 8 (17.39%) Adobe
5 8 (17.39%) Analytics
6 7 (15.22%) Microsoft
6 7 (15.22%) Dreamweaver
6 7 (15.22%) Flash
6 7 (15.22%) XHTML
6 7 (15.22%) Photoshop
6 7 (15.22%) Finance
7 6 (13.04%) Migration
7 6 (13.04%) SQL Server
7 6 (13.04%) SQL
8 5 (10.87%) Project Management
8 5 (10.87%) SAP
8 5 (10.87%) Social Media
9 4 (8.70%) HTML5
9 4 (8.70%) Analytical Skills
9 4 (8.70%) .NET
9 4 (8.70%) MySQL
9 4 (8.70%) Data Warehouse
9 4 (8.70%) SEO
9 4 (8.70%) Agile Software Development
9 4 (8.70%) SQL Server Integration Services
9 4 (8.70%) Web Development

Marketing
Top Related IT Skills in Yorkshire by Category

For the 6 months to 30 January 2015, IT contractor jobs across the Yorkshire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (6.52%) CMS
2 1 (2.17%) SAS
2 1 (2.17%) Drupal
2 1 (2.17%) LiveCycle
Applications
1 7 (15.22%) Photoshop
2 2 (4.35%) MS Excel
3 1 (2.17%) MS Office
3 1 (2.17%) Adobe Creative Suite
Business Applications
1 3 (6.52%) SAP Oil and Gas
1 3 (6.52%) Google Analytics
2 1 (2.17%) Dynamics AX
2 1 (2.17%) SAP CRM
2 1 (2.17%) SAP SD
Cloud Services
1 1 (2.17%) Amazon EC2
1 1 (2.17%) Amazon AWS
Database & Business Intelligence
1 6 (13.04%) SQL Server
2 4 (8.70%) MySQL
2 4 (8.70%) Data Warehouse
2 4 (8.70%) SQL Server Integration Services
3 3 (6.52%) Business Intelligence Development Studio
4 2 (4.35%) SQL Server Analysis Services
4 2 (4.35%) SQL Server Reporting Services
5 1 (2.17%) PostgreSQL
5 1 (2.17%) MS Access
5 1 (2.17%) Crystal Reports
5 1 (2.17%) Data Mining
5 1 (2.17%) SAP BW
5 1 (2.17%) SQL Server 2008
Development Applications
1 7 (15.22%) Dreamweaver
2 3 (6.52%) Visual Studio
2 3 (6.52%) Git (software)
3 2 (4.35%) Jenkins
3 2 (4.35%) Maven
4 1 (2.17%) Subversion
4 1 (2.17%) Ant
General
1 7 (15.22%) Finance
2 3 (6.52%) Electronics
2 3 (6.52%) Telecoms
2 3 (6.52%) Manufacturing
2 3 (6.52%) Advertising
3 2 (4.35%) Retail
3 2 (4.35%) Multimedia
4 1 (2.17%) Legal
Job Titles
1 16 (34.78%) Developer
2 10 (21.74%) Designer
3 7 (15.22%) Web Designer
4 6 (13.04%) Web Developer
5 3 (6.52%) Web Manager
5 3 (6.52%) PHP Developer
5 3 (6.52%) Analyst
5 3 (6.52%) Programme Manager
6 2 (4.35%) Digital Marketing Manager
6 2 (4.35%) Content Manager
6 2 (4.35%) Digital Marketing Specialist
6 2 (4.35%) Applications Developer
6 2 (4.35%) Lead Developer
6 2 (4.35%) Web Applications Developer
6 2 (4.35%) Marketing Manager
6 2 (4.35%) Web Content Manager
7 1 (2.17%) UAT Analyst
7 1 (2.17%) CRM Business Analyst
7 1 (2.17%) Lead Test Analyst
7 1 (2.17%) Web Project Manager
Libraries, Frameworks & Software Standards
1 13 (28.26%) HTML
2 9 (19.57%) jQuery
2 9 (19.57%) CSS
3 7 (15.22%) Flash
3 7 (15.22%) XHTML
4 4 (8.70%) HTML5
4 4 (8.70%) .NET
5 3 (6.52%) Doctrine
6 2 (4.35%) Razor View Engine
6 2 (4.35%) ADO.NET Entity Framework
6 2 (4.35%) ASP.NET Web Forms
6 2 (4.35%) EDI
6 2 (4.35%) Web Services
6 2 (4.35%) .NET Framework
7 1 (2.17%) JSON
7 1 (2.17%) Spring
7 1 (2.17%) ASP.NET
7 1 (2.17%) CSS3
7 1 (2.17%) Sass
7 1 (2.17%) ASP.NET MVC
Miscellaneous
1 5 (10.87%) Social Media
2 4 (8.70%) Analytical Skills
3 3 (6.52%) DTV
3 3 (6.52%) User Experience
4 2 (4.35%) Statistics
5 1 (2.17%) Graphic Design
5 1 (2.17%) E-Learning
5 1 (2.17%) Client/Server
5 1 (2.17%) Enterprise Software
5 1 (2.17%) Data Extraction
5 1 (2.17%) Learning Management System
Operating Systems
1 2 (4.35%) Linux
2 1 (2.17%) Ubuntu
2 1 (2.17%) UNIX
2 1 (2.17%) Windows
2 1 (2.17%) Red Hat Enterprise Linux
Processes & Methodologies
1 12 (26.09%) Online Marketing
2 11 (23.91%) Digital Marketing
3 8 (17.39%) Business Intelligence
3 8 (17.39%) Analytics
4 6 (13.04%) Migration
5 5 (10.87%) Project Management
6 4 (8.70%) SEO
6 4 (8.70%) Agile Software Development
6 4 (8.70%) Web Development
7 3 (6.52%) Direct Marketing
7 3 (6.52%) Web Analytics
7 3 (6.52%) Programme Management
7 3 (6.52%) MVC
7 3 (6.52%) Mentoring
7 3 (6.52%) Customer Analytics
7 3 (6.52%) Email Marketing
8 2 (4.35%) Data Migration
8 2 (4.35%) Test Scripting
8 2 (4.35%) Marketing Analytics
8 2 (4.35%) Coaching
Programming Languages
1 12 (26.09%) JavaScript
2 6 (13.04%) SQL
3 3 (6.52%) PHP
3 3 (6.52%) Java
4 1 (2.17%) AWK
4 1 (2.17%) Jython
4 1 (2.17%) Python
4 1 (2.17%) Perl
4 1 (2.17%) C#
4 1 (2.17%) T-SQL
4 1 (2.17%) ABAP
4 1 (2.17%) Shell Script
4 1 (2.17%) Bash Shell
Qualifications
1 2 (4.35%) Postgraduate
1 2 (4.35%) Degree
Quality Assurance & Compliance
1 1 (2.17%) SLA
Systems Management
1 3 (6.52%) Vagrant
Vendors
1 8 (17.39%) Adobe
2 7 (15.22%) Microsoft
3 5 (10.87%) SAP
4 3 (6.52%) Zend
4 3 (6.52%) Google
5 1 (2.17%) Oracle
5 1 (2.17%) Red Hat
5 1 (2.17%) Apple
5 1 (2.17%) JD Edwards
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