The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Cheshire region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 1 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 May 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 94 69 124
Rank change year-on-year
-25 +55
Permanent jobs citing Digital Marketing 26 57 4
As % of all permanent IT jobs located in Cheshire 1.53% 3.17% 0.22%
As % of the Processes & Methodologies category 1.78% 3.98% 0.27%
Number of salaries quoted 22 46 2
Average salary £35,000 £22,000 £28,000
Average salary % change year-on-year
+59.09% -21.42%
90% offered a salary of more than £25,000 £17,000 £26,400
10% offered a salary of more than £94,500 £32,250 £29,600
UK excluding London average salary £36,380 £35,000 £35,000
% change year-on-year
+3.94% -
Digital Marketing
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Cheshire region.

Processes & Methodologies Category
Cheshire
Permanent IT job ads with a match in the
Processes & Methodologies category
1463 1431 1472
As % of all permanent IT jobs located in Cheshire 86.31% 79.63% 79.44%
Number of salaries quoted 1112 1056 1124
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £28,000 £25,000 £25,000
10% offered a salary of more than £55,000 £57,500 £55,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Digital Marketing
Jobs Demand Trend in Cheshire

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Cheshire region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Cheshire

Digital Marketing
Salary Trend in Cheshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Cheshire region.

Digital Marketing Salary Trend in Cheshire

Digital Marketing
Salary Histogram in Cheshire

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Cheshire region over the 3 months to 1 May 2015.

Digital Marketing Salary Histogram in Cheshire

Digital Marketing
Job Locations in Cheshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the Cheshire region over the 3 months to 1 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Knutsford - 10 £35,000 -
Crewe -23 6 £100,000 +354.54%
Chester +9 3 - - 1
Digital Marketing
North West

Digital Marketing
Top 30 Related IT Skills in Cheshire

For the 6 months to 1 May 2015, IT jobs across the Cheshire region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 50 (100.00%) Marketing
2 25 (50.00%) Pay per click
3 23 (46.00%) B2C
3 23 (46.00%) SEO
4 21 (42.00%) B2B
5 20 (40.00%) Analytics
6 18 (36.00%) User Experience
6 18 (36.00%) Logistics
6 18 (36.00%) Google
6 18 (36.00%) Google Analytics
7 14 (28.00%) Finance
8 12 (24.00%) HTML
8 12 (24.00%) Email Marketing
9 11 (22.00%) JavaScript
9 11 (22.00%) Project Management
10 10 (20.00%) Search Engine Marketing
10 10 (20.00%) WordPress
11 9 (18.00%) Marketing Management
11 9 (18.00%) Psychology
11 9 (18.00%) Web Development
11 9 (18.00%) Strategic Planning
11 9 (18.00%) MS Office
11 9 (18.00%) Microsoft
11 9 (18.00%) Campaign Management
12 8 (16.00%) Adobe
12 8 (16.00%) CSS
12 8 (16.00%) E-Commerce
12 8 (16.00%) Web Design
12 8 (16.00%) jQuery
12 8 (16.00%) Social Media

Digital Marketing
Top Related IT Skills in Cheshire by Category

For the 6 months to 1 May 2015, IT jobs across the Cheshire region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 10 (20.00%) WordPress
2 6 (12.00%) CMS
3 3 (6.00%) WebSphere
3 3 (6.00%) Umbraco
4 2 (4.00%) IIS
4 2 (4.00%) Sitecore CMS
Applications
1 9 (18.00%) MS Office
2 6 (12.00%) Photoshop
3 5 (10.00%) Adobe Illustrator
4 2 (4.00%) MS Project
Business Applications
1 3 (6.00%) Magento
1 3 (6.00%) Shopify
2 1 (2.00%) SAP Oil and Gas
Cloud Services
1 18 (36.00%) Google Analytics
2 2 (4.00%) Basecamp
3 1 (2.00%) Cloud Computing
Communications & Networking
1 3 (6.00%) SSL
2 2 (4.00%) Extranet
2 2 (4.00%) HTTP
3 1 (2.00%) Intranet
3 1 (2.00%) Internet
3 1 (2.00%) SMS
3 1 (2.00%) WebEx
Database & Business Intelligence
1 3 (6.00%) Relational Database
2 2 (4.00%) SQL Server
2 2 (4.00%) SQL Server 2008
3 1 (2.00%) MongoDB
3 1 (2.00%) Big Data
3 1 (2.00%) Data Warehouse
3 1 (2.00%) MySQL
Development Applications
1 3 (6.00%) Git (software)
2 2 (4.00%) Subversion
2 2 (4.00%) NUnit
3 1 (2.00%) Talend Open Studio
General
1 50 (100.00%) Marketing
2 14 (28.00%) Finance
3 7 (14.00%) Retail
4 5 (10.00%) Advertising
5 2 (4.00%) Legal
5 2 (4.00%) Games
5 2 (4.00%) Billing
6 1 (2.00%) Banking
6 1 (2.00%) Investment Banking
6 1 (2.00%) Manufacturing
6 1 (2.00%) Electronics
6 1 (2.00%) Telecoms
Job Titles
1 14 (28.00%) PPC Specialist
1 14 (28.00%) PPC Manager
1 14 (28.00%) PPC Analyst
1 14 (28.00%) PPC Executive
2 11 (22.00%) Marketing Manager
3 10 (20.00%) Digital Marketing Manager
4 9 (18.00%) Designer
4 9 (18.00%) Web Designer
4 9 (18.00%) Developer
5 6 (12.00%) Web Developer
6 4 (8.00%) Photoshop Designer
7 3 (6.00%) Junior Web Designer
7 3 (6.00%) Marketing Executive
7 3 (6.00%) Junior Designer
7 3 (6.00%) Junior Developer
7 3 (6.00%) Junior Web Developer
7 3 (6.00%) Chief Technology Officer
7 3 (6.00%) Junior
7 3 (6.00%) Senior Developer
8 2 (4.00%) Social Media Executive
Libraries, Frameworks & Software Standards
1 12 (24.00%) HTML
2 8 (16.00%) CSS
2 8 (16.00%) jQuery
3 5 (10.00%) HTML5
3 5 (10.00%) CSS3
4 2 (4.00%) ASP.NET Web Forms
4 2 (4.00%) .NET
4 2 (4.00%) Web Services
4 2 (4.00%) ASP.NET
4 2 (4.00%) ASP.NET MVC
4 2 (4.00%) LINQ
Miscellaneous
1 18 (36.00%) User Experience
2 9 (18.00%) Psychology
3 8 (16.00%) Social Media
4 5 (10.00%) Photography
5 2 (4.00%) Management Information System
6 1 (2.00%) Blog
6 1 (2.00%) RIA
6 1 (2.00%) Digital Media
6 1 (2.00%) Visualisation
6 1 (2.00%) Open Source
6 1 (2.00%) DTV
Processes & Methodologies
1 25 (50.00%) Pay per click
2 23 (46.00%) B2C
2 23 (46.00%) SEO
3 21 (42.00%) B2B
4 20 (40.00%) Analytics
5 18 (36.00%) Logistics
6 12 (24.00%) Email Marketing
7 11 (22.00%) Project Management
8 10 (20.00%) Search Engine Marketing
9 9 (18.00%) Marketing Management
9 9 (18.00%) Web Development
9 9 (18.00%) Strategic Planning
9 9 (18.00%) Campaign Management
10 8 (16.00%) E-Commerce
10 8 (16.00%) Web Design
11 6 (12.00%) Agile Software Development
11 6 (12.00%) CRM
12 5 (10.00%) Time Management
12 5 (10.00%) Responsive Web Design
12 5 (10.00%) Competitor Analysis
Programming Languages
1 11 (22.00%) JavaScript
2 3 (6.00%) C#
2 3 (6.00%) SQL
3 1 (2.00%) PHP
Qualifications
1 1 (2.00%) Degree
Vendors
1 18 (36.00%) Google
2 9 (18.00%) Microsoft
3 8 (16.00%) Adobe
4 2 (4.00%) Sitecore
5 1 (2.00%) Facebook
5 1 (2.00%) Twitter
5 1 (2.00%) Vertica
5 1 (2.00%) Talend
5 1 (2.00%) Salesforce.com
5 1 (2.00%) SAP
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