The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 172 199 196
Rank change year-on-year
+27 -3
Permanent jobs citing Digital Marketing 83 47 57
As % of all permanent IT jobs located in the North West 1.13% 0.70% 0.79%
As % of the Processes & Methodologies category 1.34% 0.88% 0.99%
Number of salaries quoted 46 38 53
Average salary £38,000 £25,000 £32,500
Average salary % change year-on-year
+52.00% -23.07%
90% offered a salary of more than £24,375 £21,500 £25,000
10% offered a salary of more than £50,000 £48,250 £45,000
UK excluding London average salary £40,000 £32,000 £32,500
% change year-on-year
+25.00% -1.53%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6178 5330 5730
As % of all permanent IT jobs located in the North West 84.35% 79.56% 79.19%
Number of salaries quoted 5091 4475 4898
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,000 £27,000
10% offered a salary of more than £60,000 £55,500 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Digital Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the North West region.

Digital Marketing Salary Trend in the North West

Digital Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the North West region over the 3 months to 1 October 2014.

Digital Marketing Salary Histogram in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 1 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +33 61 £40,000 +45.45% 3
Lancashire +5 18 £30,000 +27.65% 2
Merseyside +9 2 - - 1
Cheshire -16 2 £42,500 +41.66% 3
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 1 October 2014, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 208 (100.00%) Marketing
2 95 (45.67%) SEO
3 90 (43.27%) Pay per click
4 74 (35.58%) Google
5 72 (34.62%) Analytics
6 67 (32.21%) HTML
7 61 (29.33%) CSS
8 57 (27.40%) Social Media
9 53 (25.48%) Google Analytics
10 44 (21.15%) Online Marketing
11 42 (20.19%) JavaScript
12 38 (18.27%) Advertising
13 35 (16.83%) E-Commerce
14 32 (15.38%) Project Management
15 29 (13.94%) Analytical Skills
16 28 (13.46%) User Experience
17 26 (12.50%) MS Excel
17 26 (12.50%) Degree
18 25 (12.02%) Email Marketing
19 24 (11.54%) PHP
20 21 (10.10%) Facebook
20 21 (10.10%) Workflow
20 21 (10.10%) Web Design
21 19 (9.13%) SQL
21 19 (9.13%) CRM
21 19 (9.13%) Internet
21 19 (9.13%) Business Development
22 18 (8.65%) Twitter
22 18 (8.65%) Digital Media
22 18 (8.65%) Time Management

Digital Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 1 October 2014, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (5.77%) WordPress
2 5 (2.40%) Apache
3 3 (1.44%) Drupal
4 1 (0.48%) Tomcat
4 1 (0.48%) SAS
4 1 (0.48%) Node.js
4 1 (0.48%) Liferay
Applications
1 26 (12.50%) MS Excel
2 17 (8.17%) Adobe Creative Suite
3 12 (5.77%) MS Office
4 11 (5.29%) Spreadsheet
5 3 (1.44%) Photoshop
5 3 (1.44%) Adobe Illustrator
6 2 (0.96%) MS PowerPoint
7 1 (0.48%) MS Visio
Business Applications
1 53 (25.48%) Google Analytics
2 11 (5.29%) Magento
3 5 (2.40%) SAP Oil and Gas
4 3 (1.44%) WebTrends
5 2 (0.96%) SiteCatalyst
6 1 (0.48%) SAP BPC
Cloud Services
1 4 (1.92%) MailChimp
2 3 (1.44%) Responsys
Communications & Networking
1 19 (9.13%) Internet
2 1 (0.48%) GSM
2 1 (0.48%) FTP
Database & Business Intelligence
1 17 (8.17%) MySQL
2 15 (7.21%) SQL Server
3 11 (5.29%) Data Mining
3 11 (5.29%) DB2
3 11 (5.29%) Relational Database
4 3 (1.44%) SQL Server 2008
5 2 (0.96%) SQL Server Integration Services
6 1 (0.48%) BusinessObjects
6 1 (0.48%) Data Warehouse
6 1 (0.48%) PostgreSQL
6 1 (0.48%) SQL Server Reporting Services
6 1 (0.48%) BODI
Development Applications
1 3 (1.44%) Eclipse
1 3 (1.44%) Visual Studio
2 1 (0.48%) JUnit
2 1 (0.48%) Maven
2 1 (0.48%) Atlassian Bamboo
2 1 (0.48%) Mockito
General
1 208 (100.00%) Marketing
2 38 (18.27%) Advertising
3 18 (8.65%) Finance
4 7 (3.37%) Retail
5 5 (2.40%) Manufacturing
5 5 (2.40%) Electronics
5 5 (2.40%) Telecoms
6 2 (0.96%) Banking
6 2 (0.96%) Law
6 2 (0.96%) Legal
7 1 (0.48%) Multimedia
7 1 (0.48%) Local Government
Job Titles
1 43 (20.67%) Developer
2 23 (11.06%) PPC Specialist
2 23 (11.06%) PPC Manager
2 23 (11.06%) PPC Analyst
2 23 (11.06%) PPC Executive
3 22 (10.58%) Designer
3 22 (10.58%) SEO Executive
4 19 (9.13%) Analyst
5 18 (8.65%) Web Developer
6 16 (7.69%) PHP Developer
7 13 (6.25%) UI Designer
8 12 (5.77%) Project Manager
9 11 (5.29%) Marketing Manager
9 11 (5.29%) Consultant
9 11 (5.29%) UI Developer
9 11 (5.29%) Digital Project Manager
9 11 (5.29%) UI Programmer
9 11 (5.29%) Marketing Analyst
10 10 (4.81%) Marketing Executive
11 8 (3.85%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 67 (32.21%) HTML
2 61 (29.33%) CSS
3 15 (7.21%) .NET
3 15 (7.21%) jQuery
4 14 (6.73%) HTML5
5 10 (4.81%) ASP.NET
6 9 (4.33%) SOAP
7 8 (3.85%) JSON
7 8 (3.85%) XML
8 7 (3.37%) Zend Framework
8 7 (3.37%) Twitter Bootstrap
8 7 (3.37%) CSS3
9 5 (2.40%) XHTML
9 5 (2.40%) CakePHP
9 5 (2.40%) Symfony
10 4 (1.92%) Backbone.js
10 4 (1.92%) KnockoutJS
10 4 (1.92%) Web Services
11 3 (1.44%) GWT
12 1 (0.48%) J2EE
Miscellaneous
1 57 (27.40%) Social Media
2 29 (13.94%) Analytical Skills
3 28 (13.46%) User Experience
4 18 (8.65%) Digital Media
5 14 (6.73%) Mobile App
6 12 (5.77%) Open Source
7 5 (2.40%) DTV
7 5 (2.40%) Mathematics
7 5 (2.40%) Copywriting
7 5 (2.40%) Blog
8 4 (1.92%) Graphic Design
9 3 (1.44%) Economics
9 3 (1.44%) Statistics
9 3 (1.44%) Physics
9 3 (1.44%) Visualisation
10 2 (0.96%) New Media
10 2 (0.96%) Online Banking
11 1 (0.48%) iPad
11 1 (0.48%) Reference Data
Operating Systems
1 6 (2.88%) Linux
Processes & Methodologies
1 95 (45.67%) SEO
2 90 (43.27%) Pay per click
3 72 (34.62%) Analytics
4 44 (21.15%) Online Marketing
5 35 (16.83%) E-Commerce
6 32 (15.38%) Project Management
7 25 (12.02%) Email Marketing
8 21 (10.10%) Workflow
8 21 (10.10%) Web Design
9 19 (9.13%) CRM
9 19 (9.13%) Business Development
10 18 (8.65%) Time Management
10 18 (8.65%) MVC
11 17 (8.17%) Web Development
11 17 (8.17%) Web Analytics
12 16 (7.69%) Data-Driven Marketing
12 16 (7.69%) Competitor Analysis
13 15 (7.21%) Agile Software Development
14 14 (6.73%) B2C
15 12 (5.77%) PRINCE2
Programming Languages
1 42 (20.19%) JavaScript
2 24 (11.54%) PHP
3 19 (9.13%) SQL
4 13 (6.25%) C#
5 8 (3.85%) PHP5
6 6 (2.88%) Java
7 4 (1.92%) T-SQL
8 2 (0.96%) C
9 1 (0.48%) Perl
9 1 (0.48%) Objective-C
Qualifications
1 26 (12.50%) Degree
2 4 (1.92%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (0.48%) QA
Vendors
1 74 (35.58%) Google
2 21 (10.10%) Facebook
3 18 (8.65%) Twitter
4 17 (8.17%) Adobe
5 16 (7.69%) Microsoft
6 11 (5.29%) Coremetrics
7 9 (4.33%) Zend
7 9 (4.33%) Yahoo!
8 5 (2.40%) SAP
9 3 (1.44%) ClickTale
10 2 (0.96%) comScore
11 1 (0.48%) Business Objects
11 1 (0.48%) Oracle
11 1 (0.48%) Salesforce.com
11 1 (0.48%) DoubleClick
11 1 (0.48%) Eloqua
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Cheshire
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