The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 4 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Aug 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 146 139 207
Rank change year-on-year
-7 +68
Permanent jobs citing Digital Marketing 104 116 37
As % of all permanent IT jobs located in the North West 1.60% 1.62% 0.52%
As % of the Processes & Methodologies category 1.86% 1.94% 0.64%
Number of salaries quoted 69 66 34
Average salary £28,000 £30,250 £31,250
Average salary % change year-on-year
-7.43% -3.20%
90% offered a salary of more than £20,500 £22,500 £20,000
10% offered a salary of more than £42,750 £46,000 £35,500
UK excluding London average salary £40,000 £37,500 £32,500
% change year-on-year
+6.66% +15.38%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5598 5987 5760
As % of all permanent IT jobs located in the North West 85.99% 83.50% 80.18%
Number of salaries quoted 4559 4769 4900
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £60,000 £55,500 £57,500
UK excluding London average salary £45,000 £42,500 £41,000
% change year-on-year
+5.88% +3.65%

Digital Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the North West region.

Digital Marketing Salary Trend in the North West

Digital Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the North West region over the 3 months to 4 August 2015.

Digital Marketing Salary Histogram in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 4 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -17 52 £27,500 -17.91% 11
Lancashire +8 24 £26,500 -11.66% 2
Cheshire +1 20 £30,000 -6.25% 6
Merseyside +10 7 £39,500 +64.58% 1
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 4 August 2015, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 213 (100.00%) Marketing
2 88 (41.31%) SEO
3 80 (37.56%) HTML
4 76 (35.68%) Pay per click
5 73 (34.27%) Social Media
6 57 (26.76%) CSS
7 53 (24.88%) Email Marketing
8 49 (23.00%) Analytics
9 46 (21.60%) jQuery
9 46 (21.60%) PHP
10 44 (20.66%) Content Management
11 43 (20.19%) Google
12 42 (19.72%) E-Commerce
13 39 (18.31%) WordPress
14 37 (17.37%) Google Analytics
14 37 (17.37%) User Experience
15 36 (16.90%) JavaScript
15 36 (16.90%) Finance
16 31 (14.55%) Analytical Skills
17 29 (13.62%) Web Development
18 28 (13.15%) Agile Software Development
19 27 (12.68%) Telecoms
20 26 (12.21%) Photoshop
21 25 (11.74%) CMS
22 23 (10.80%) Electronics
22 23 (10.80%) Manufacturing
22 23 (10.80%) Programme Management
22 23 (10.80%) Degree
22 23 (10.80%) SAP Oil and Gas
22 23 (10.80%) SAP

Digital Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 4 August 2015, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 39 (18.31%) WordPress
2 25 (11.74%) CMS
3 9 (4.23%) Apache
4 4 (1.88%) Node.js
5 3 (1.41%) WebSphere
6 1 (0.47%) Drupal
Applications
1 26 (12.21%) Photoshop
2 16 (7.51%) Adobe Illustrator
3 14 (6.57%) Adobe Creative Suite
4 13 (6.10%) MS Office
5 6 (2.82%) MS Excel
5 6 (2.82%) MS Project
6 5 (2.35%) InDesign
7 4 (1.88%) Fireworks
8 2 (0.94%) MS PowerPoint
8 2 (0.94%) Spreadsheet
Business Applications
1 23 (10.80%) SAP Oil and Gas
2 4 (1.88%) Dynamics CRM
2 4 (1.88%) Magento
2 4 (1.88%) Shopify
3 1 (0.47%) SAP BPC
Cloud Services
1 37 (17.37%) Google Analytics
2 3 (1.41%) GitHub
2 3 (1.41%) MailChimp
3 1 (0.47%) Trello
3 1 (0.47%) Cloud Computing
3 1 (0.47%) Microsoft Azure
Communications & Networking
1 6 (2.82%) Internet
2 3 (1.41%) SSL
2 3 (1.41%) Intranet
3 2 (0.94%) SSH
4 1 (0.47%) NAS
4 1 (0.47%) Structured Cabling
4 1 (0.47%) SAN
4 1 (0.47%) VoIP
4 1 (0.47%) FTP
Database & Business Intelligence
1 13 (6.10%) MySQL
2 10 (4.69%) SQL Server
3 7 (3.29%) SQL Server Integration Services
3 7 (3.29%) SQL Server Reporting Services
4 5 (2.35%) Relational Database
5 4 (1.88%) MongoDB
5 4 (1.88%) Big Data
6 3 (1.41%) Data Warehouse
7 1 (0.47%) DTS
7 1 (0.47%) Data Mining
7 1 (0.47%) BusinessObjects
7 1 (0.47%) SQL Server 2000
7 1 (0.47%) Data Mart
7 1 (0.47%) BODI
7 1 (0.47%) SQL Server 2005
7 1 (0.47%) OLAP
7 1 (0.47%) QlikView
7 1 (0.47%) SQL Server Analysis Services
7 1 (0.47%) SQL Server 2008
7 1 (0.47%) Hadoop
Development Applications
1 8 (3.76%) Dreamweaver
1 8 (3.76%) Git (software)
2 7 (3.29%) Grunt
3 4 (1.88%) Bower
4 2 (0.94%) Team Foundation Server
4 2 (0.94%) Selenium
5 1 (0.47%) Talend Open Studio
5 1 (0.47%) NUnit
5 1 (0.47%) MSTest
5 1 (0.47%) Balsamiq Mockups
5 1 (0.47%) SpecFlow
General
1 213 (100.00%) Marketing
2 36 (16.90%) Finance
3 27 (12.68%) Telecoms
4 23 (10.80%) Manufacturing
4 23 (10.80%) Electronics
5 20 (9.39%) Advertising
6 15 (7.04%) Retail
7 7 (3.29%) Legal
8 4 (1.88%) Back Office
8 4 (1.88%) Multimedia
9 2 (0.94%) Games
10 1 (0.47%) Law
10 1 (0.47%) Local Government
Job Titles
1 54 (25.35%) Developer
2 23 (10.80%) PPC Specialist
2 23 (10.80%) PPC Manager
2 23 (10.80%) PPC Analyst
2 23 (10.80%) PPC Executive
3 21 (9.86%) Marketing Manager
4 18 (8.45%) PHP Developer
4 18 (8.45%) Marketing Executive
5 16 (7.51%) Digital Marketing Executive
6 13 (6.10%) Designer
6 13 (6.10%) Junior
6 13 (6.10%) Project Manager
7 12 (5.63%) Account Manager
8 11 (5.16%) Web Developer
8 11 (5.16%) Junior Developer
9 10 (4.69%) Front-End Developer
10 9 (4.23%) Web Designer
11 8 (3.76%) Digital Marketing Manager
11 8 (3.76%) Junior PHP Developer
12 7 (3.29%) Website Developer
Libraries, Frameworks & Software Standards
1 80 (37.56%) HTML
2 57 (26.76%) CSS
3 46 (21.60%) jQuery
4 18 (8.45%) HTML5
4 18 (8.45%) .NET
5 13 (6.10%) XML
6 9 (4.23%) ASP.NET
6 9 (4.23%) CSS3
7 8 (3.76%) Ajax
8 7 (3.29%) XHTML
9 6 (2.82%) AngularJS
10 5 (2.35%) Sass
10 5 (2.35%) Symfony
11 4 (1.88%) CakePHP
11 4 (1.88%) JSON
11 4 (1.88%) SOAP
11 4 (1.88%) Razor View Engine
12 3 (1.41%) DHTML
12 3 (1.41%) Flash
13 2 (0.94%) LAMP
Miscellaneous
1 73 (34.27%) Social Media
2 37 (17.37%) User Experience
3 31 (14.55%) Analytical Skills
4 23 (10.80%) DTV
5 13 (6.10%) Blog
6 11 (5.16%) Graphic Design
7 7 (3.29%) Mobile App
7 7 (3.29%) Copywriting
8 5 (2.35%) Algorithms
8 5 (2.35%) Psychology
8 5 (2.35%) Management Information System
9 4 (1.88%) W3C
9 4 (1.88%) Computer Science
9 4 (1.88%) New Media
9 4 (1.88%) Mathematics
10 3 (1.41%) FMCG
10 3 (1.41%) Performance Metrics
11 2 (0.94%) Enterprise Software
11 2 (0.94%) Digital Media
11 2 (0.94%) NHS
Operating Systems
1 11 (5.16%) Linux
2 4 (1.88%) Android
2 4 (1.88%) Apple iOS
3 3 (1.41%) Mac OS X
3 3 (1.41%) UNIX
4 2 (0.94%) Windows
Processes & Methodologies
1 88 (41.31%) SEO
2 76 (35.68%) Pay per click
3 53 (24.88%) Email Marketing
4 49 (23.00%) Analytics
5 44 (20.66%) Content Management
6 42 (19.72%) E-Commerce
7 29 (13.62%) Web Development
8 28 (13.15%) Agile Software Development
9 23 (10.80%) Programme Management
9 23 (10.80%) Business Intelligence
10 22 (10.33%) Social Media Marketing
11 20 (9.39%) Business Development
12 17 (7.98%) B2C
12 17 (7.98%) CRM
13 15 (7.04%) Project Management
14 14 (6.57%) B2B
14 14 (6.57%) Web Design
14 14 (6.57%) Marketing Strategy
15 13 (6.10%) Online Marketing
16 12 (5.63%) OO
Programming Languages
1 46 (21.60%) PHP
2 36 (16.90%) JavaScript
3 14 (6.57%) SQL
4 10 (4.69%) C#
5 9 (4.23%) Java
6 5 (2.35%) C
7 3 (1.41%) T-SQL
8 1 (0.47%) Groovy
8 1 (0.47%) Clojure
8 1 (0.47%) TypeScript
8 1 (0.47%) C++
Qualifications
1 23 (10.80%) Degree
2 1 (0.47%) PRINCE2 Practitioner
2 1 (0.47%) IIBA
2 1 (0.47%) PRINCE2 Certification
2 1 (0.47%) PMI Certification
Quality Assurance & Compliance
1 2 (0.94%) QA
2 1 (0.47%) ISO/IEC 27001
Systems Management
1 1 (0.47%) Systems Management Server (SMS)
Vendors
1 43 (20.19%) Google
2 23 (10.80%) SAP
3 19 (8.92%) Microsoft
4 14 (6.57%) Adobe
5 8 (3.76%) Facebook
6 5 (2.35%) Twitter
7 4 (1.88%) Oracle
8 3 (1.41%) Quark
9 1 (0.47%) VMware
9 1 (0.47%) Yahoo!
9 1 (0.47%) Cisco
9 1 (0.47%) Zend
9 1 (0.47%) Vertica
9 1 (0.47%) Talend
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Salary: benefits
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Manchester, Lancashire
Senitor Associates
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Salary: £30000 - £35000 per annum + progression routes + development programme
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Cheshire
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Cheshire
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Manchester
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Cheshire
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