The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 139 210 208
Rank change year-on-year
+71 -2
Permanent jobs citing Digital Marketing 116 34 45
As % of all permanent IT jobs located in the North West 1.58% 0.49% 0.60%
As % of the Processes & Methodologies category 1.93% 0.63% 0.78%
Number of salaries quoted 63 29 41
Average salary £32,000 £30,000 £29,000
Average salary % change year-on-year
+6.66% +3.44%
90% offered a salary of more than £22,500 £20,000 £22,500
10% offered a salary of more than £49,500 £35,900 £50,000
UK excluding London average salary £37,500 £32,500 £33,000
% change year-on-year
+15.38% -1.51%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5999 5422 5797
As % of all permanent IT jobs located in the North West 81.88% 77.62% 77.79%
Number of salaries quoted 4767 4591 5047
Average salary £40,000 £38,375 £37,500
Average salary % change year-on-year
+4.23% +2.33%
90% offered a salary of more than £26,500 £26,500 £26,000
10% offered a salary of more than £57,500 £57,500 £55,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Digital Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the North West region.

Digital Marketing Salary Trend in the North West

Digital Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the North West region over the 3 months to 27 August 2014.

Digital Marketing Salary Histogram in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 27 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +49 80 £36,500 +16.80% 12
Lancashire +10 16 £30,000 +44.57% 3
Cheshire 0 12 £31,250 -43.18% 1
Merseyside +8 8 £24,000 -22.58% 2
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 27 August 2014, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 236 (100.00%) Marketing
2 96 (40.68%) SEO
3 89 (37.71%) Pay per click
4 80 (33.90%) HTML
5 78 (33.05%) Google
6 77 (32.63%) Analytics
7 73 (30.93%) CSS
8 61 (25.85%) Social Media
9 55 (23.31%) Google Analytics
10 54 (22.88%) Online Marketing
11 47 (19.92%) JavaScript
12 42 (17.80%) Project Management
13 41 (17.37%) E-Commerce
13 41 (17.37%) Email Marketing
14 38 (16.10%) Advertising
15 30 (12.71%) PHP
15 30 (12.71%) Degree
16 24 (10.17%) MS Excel
16 24 (10.17%) Adobe
17 23 (9.75%) MVC
18 22 (9.32%) Workflow
18 22 (9.32%) Facebook
19 21 (8.90%) Web Design
19 21 (8.90%) Internet
19 21 (8.90%) SQL
20 20 (8.47%) MySQL
20 20 (8.47%) CRM
20 20 (8.47%) B2B
21 19 (8.05%) Twitter
21 19 (8.05%) Digital Media

Digital Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 27 August 2014, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (4.66%) WordPress
2 6 (2.54%) Drupal
3 5 (2.12%) Apache
4 1 (0.42%) Tomcat
4 1 (0.42%) SAS
4 1 (0.42%) Liferay
4 1 (0.42%) Node.js
Applications
1 24 (10.17%) MS Excel
2 11 (4.66%) MS Office
2 11 (4.66%) Spreadsheet
3 6 (2.54%) Adobe Illustrator
3 6 (2.54%) Photoshop
4 4 (1.69%) MS PowerPoint
5 1 (0.42%) MS Visio
Business Applications
1 55 (23.31%) Google Analytics
2 15 (6.36%) Magento
3 3 (1.27%) SAP Oil and Gas
4 2 (0.85%) WebTrends
4 2 (0.85%) SiteCatalyst
Cloud Services
1 4 (1.69%) MailChimp
1 4 (1.69%) Responsys
Communications & Networking
1 21 (8.90%) Internet
2 3 (1.27%) SSL
3 1 (0.42%) GSM
3 1 (0.42%) FTP
Database & Business Intelligence
1 20 (8.47%) MySQL
2 16 (6.78%) SQL Server
3 11 (4.66%) DB2
3 11 (4.66%) Data Mining
3 11 (4.66%) Relational Database
4 5 (2.12%) SQL Server 2008
5 1 (0.42%) PostgreSQL
5 1 (0.42%) SQL Server Integration Services
Development Applications
1 5 (2.12%) Dreamweaver
1 5 (2.12%) Visual Studio
2 4 (1.69%) Eclipse
3 1 (0.42%) JUnit
3 1 (0.42%) Maven
3 1 (0.42%) Atlassian Bamboo
3 1 (0.42%) Mockito
General
1 236 (100.00%) Marketing
2 38 (16.10%) Advertising
3 15 (6.36%) Finance
4 10 (4.24%) Legal
5 8 (3.39%) Retail
6 3 (1.27%) Manufacturing
6 3 (1.27%) Electronics
6 3 (1.27%) Telecoms
7 2 (0.85%) Banking
8 1 (0.42%) Law
8 1 (0.42%) Multimedia
8 1 (0.42%) German Language
Job Titles
1 53 (22.46%) Developer
2 28 (11.86%) Designer
3 25 (10.59%) SEO Executive
4 22 (9.32%) PPC Specialist
4 22 (9.32%) PPC Manager
4 22 (9.32%) PPC Analyst
4 22 (9.32%) PPC Executive
5 20 (8.47%) Analyst
5 20 (8.47%) Web Developer
6 19 (8.05%) PHP Developer
7 15 (6.36%) UI Designer
8 13 (5.51%) UI Programmer
8 13 (5.51%) UI Developer
9 12 (5.08%) Marketing Executive
9 12 (5.08%) Project Manager
10 11 (4.66%) Marketing Analyst
11 10 (4.24%) Consultant
12 9 (3.81%) Marketing Manager
13 8 (3.39%) Account Manager
13 8 (3.39%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 80 (33.90%) HTML
2 73 (30.93%) CSS
3 17 (7.20%) .NET
4 15 (6.36%) jQuery
5 13 (5.51%) HTML5
6 11 (4.66%) SOAP
6 11 (4.66%) ASP.NET
7 10 (4.24%) XML
7 10 (4.24%) JSON
8 7 (2.97%) Zend Framework
8 7 (2.97%) CSS3
8 7 (2.97%) Twitter Bootstrap
9 6 (2.54%) XHTML
9 6 (2.54%) Web Services
10 5 (2.12%) Symfony
10 5 (2.12%) CakePHP
11 4 (1.69%) GWT
11 4 (1.69%) Backbone.js
11 4 (1.69%) KnockoutJS
12 2 (0.85%) ASP.NET MVC 3
Miscellaneous
1 61 (25.85%) Social Media
2 19 (8.05%) Digital Media
3 15 (6.36%) Mobile App
4 12 (5.08%) Open Source
5 5 (2.12%) Blog
6 4 (1.69%) Copywriting
6 4 (1.69%) Graphic Design
7 3 (1.27%) Mathematics
7 3 (1.27%) DTV
8 2 (0.85%) Economics
8 2 (0.85%) Statistics
8 2 (0.85%) Online Banking
8 2 (0.85%) Physics
8 2 (0.85%) Visualisation
8 2 (0.85%) New Media
9 1 (0.42%) iPad
9 1 (0.42%) Social Network
9 1 (0.42%) Data Protection Act
Operating Systems
1 10 (4.24%) Linux
Processes & Methodologies
1 96 (40.68%) SEO
2 89 (37.71%) Pay per click
3 77 (32.63%) Analytics
4 54 (22.88%) Online Marketing
5 42 (17.80%) Project Management
6 41 (17.37%) E-Commerce
6 41 (17.37%) Email Marketing
7 23 (9.75%) MVC
8 22 (9.32%) Workflow
9 21 (8.90%) Web Design
10 20 (8.47%) CRM
10 20 (8.47%) B2B
11 18 (7.63%) Web Analytics
11 18 (7.63%) Time Management
11 18 (7.63%) Data-Driven Marketing
12 17 (7.20%) Marketing Strategy
12 17 (7.20%) Competitor Analysis
12 17 (7.20%) Web Development
12 17 (7.20%) Business Development
13 15 (6.36%) B2C
Programming Languages
1 47 (19.92%) JavaScript
2 30 (12.71%) PHP
3 21 (8.90%) SQL
4 15 (6.36%) C#
5 8 (3.39%) PHP5
6 6 (2.54%) Java
7 4 (1.69%) T-SQL
8 1 (0.42%) Objective-C
8 1 (0.42%) Perl
8 1 (0.42%) C
Qualifications
1 30 (12.71%) Degree
2 4 (1.69%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (0.42%) QA
Vendors
1 78 (33.05%) Google
2 24 (10.17%) Adobe
3 22 (9.32%) Facebook
4 19 (8.05%) Twitter
5 15 (6.36%) Microsoft
6 11 (4.66%) Coremetrics
6 11 (4.66%) Zend
7 10 (4.24%) Yahoo!
8 3 (1.27%) SAP
9 2 (0.85%) ClickTale
9 2 (0.85%) comScore
10 1 (0.42%) DoubleClick
10 1 (0.42%) Neolane
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