The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 192 192 196
Rank change year-on-year
0 +4
Permanent jobs citing Digital Marketing 71 50 57
As % of all permanent IT jobs located in the North West 0.94% 0.74% 0.80%
As % of the Processes & Methodologies category 1.12% 0.92% 1.01%
Number of salaries quoted 47 41 54
Average salary £34,000 £27,000 £32,500
Average salary % change year-on-year
+25.92% -16.92%
90% offered a salary of more than £20,850 £21,500 £25,300
10% offered a salary of more than £50,000 £50,000 £45,000
UK excluding London average salary £39,000 £32,500 £32,500
% change year-on-year
+20.00% -
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6315 5451 5652
As % of all permanent IT jobs located in the North West 83.92% 80.32% 79.52%
Number of salaries quoted 5292 4577 4871
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £26,500 £27,000
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Digital Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the North West region.

Digital Marketing Salary Trend in the North West

Digital Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the North West region over the 3 months to 24 October 2014.

Digital Marketing Salary Histogram in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +33 52 £40,000 +46.78% 14
Lancashire +8 16 £30,000 +27.65% 3
Merseyside +9 2 - - 3
Cheshire -25 1 £42,500 +21.42%
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 24 October 2014, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 191 (100.00%) Marketing
2 93 (48.69%) SEO
3 85 (44.50%) Pay per click
4 64 (33.51%) Google
5 63 (32.98%) Analytics
6 59 (30.89%) HTML
7 57 (29.84%) Social Media
8 53 (27.75%) CSS
9 45 (23.56%) Google Analytics
10 40 (20.94%) Online Marketing
11 35 (18.32%) JavaScript
12 34 (17.80%) Advertising
13 33 (17.28%) E-Commerce
14 31 (16.23%) Project Management
15 26 (13.61%) Analytical Skills
16 25 (13.09%) Degree
17 23 (12.04%) MS Excel
18 21 (10.99%) SQL
18 21 (10.99%) Web Development
19 20 (10.47%) User Experience
20 19 (9.95%) Email Marketing
20 19 (9.95%) Facebook
20 19 (9.95%) PHP
20 19 (9.95%) Internet
20 19 (9.95%) Web Design
21 18 (9.42%) MVC
21 18 (9.42%) jQuery
22 17 (8.90%) Web Analytics
22 17 (8.90%) Twitter
22 17 (8.90%) Digital Media

Digital Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 24 October 2014, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (6.28%) WordPress
2 4 (2.09%) Apache
2 4 (2.09%) CMS
3 3 (1.57%) Drupal
3 3 (1.57%) Umbraco
4 1 (0.52%) Tomcat
4 1 (0.52%) SAS
4 1 (0.52%) Liferay
4 1 (0.52%) Node.js
Applications
1 23 (12.04%) MS Excel
2 12 (6.28%) MS Office
3 11 (5.76%) Spreadsheet
4 10 (5.24%) Adobe Creative Suite
5 3 (1.57%) Photoshop
5 3 (1.57%) Adobe Illustrator
5 3 (1.57%) MS PowerPoint
Business Applications
1 45 (23.56%) Google Analytics
2 11 (5.76%) Magento
3 4 (2.09%) SAP Oil and Gas
4 3 (1.57%) WebTrends
5 2 (1.05%) SiteCatalyst
6 1 (0.52%) SAP BPC
Cloud Services
1 3 (1.57%) MailChimp
Communications & Networking
1 19 (9.95%) Internet
2 3 (1.57%) Intranet
3 1 (0.52%) GSM
3 1 (0.52%) FTP
Database & Business Intelligence
1 16 (8.38%) MySQL
2 11 (5.76%) SQL Server
2 11 (5.76%) DB2
2 11 (5.76%) Data Mining
2 11 (5.76%) Relational Database
3 2 (1.05%) SQL Server 2008
4 1 (0.52%) BusinessObjects
4 1 (0.52%) PostgreSQL
4 1 (0.52%) SQL Server Reporting Services
4 1 (0.52%) BODI
4 1 (0.52%) SQL Server Integration Services
4 1 (0.52%) Data Warehouse
Development Applications
1 3 (1.57%) Visual Studio
2 2 (1.05%) Eclipse
3 1 (0.52%) Maven
3 1 (0.52%) Atlassian Bamboo
3 1 (0.52%) Mockito
3 1 (0.52%) JUnit
General
1 191 (100.00%) Marketing
2 34 (17.80%) Advertising
3 17 (8.90%) Finance
4 4 (2.09%) Electronics
4 4 (2.09%) Telecoms
4 4 (2.09%) Retail
4 4 (2.09%) Manufacturing
5 3 (1.57%) Law
6 1 (0.52%) Multimedia
6 1 (0.52%) Local Government
6 1 (0.52%) Banking
Job Titles
1 36 (18.85%) Developer
2 21 (10.99%) SEO Executive
3 19 (9.95%) PPC Specialist
3 19 (9.95%) PPC Manager
3 19 (9.95%) PPC Analyst
3 19 (9.95%) PPC Executive
4 18 (9.42%) Analyst
5 16 (8.38%) Web Developer
6 15 (7.85%) PHP Developer
7 14 (7.33%) Designer
8 13 (6.81%) Project Manager
9 12 (6.28%) Digital Project Manager
9 12 (6.28%) Marketing Executive
10 11 (5.76%) Marketing Analyst
10 11 (5.76%) Marketing Manager
10 11 (5.76%) Consultant
11 10 (5.24%) UI Designer
12 9 (4.71%) Senior Developer
13 8 (4.19%) Development Manager
13 8 (4.19%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 59 (30.89%) HTML
2 53 (27.75%) CSS
3 18 (9.42%) jQuery
4 17 (8.90%) HTML5
5 15 (7.85%) .NET
6 11 (5.76%) CSS3
7 10 (5.24%) ASP.NET
8 8 (4.19%) Twitter Bootstrap
9 7 (3.66%) Zend Framework
9 7 (3.66%) SOAP
10 6 (3.14%) XML
10 6 (3.14%) JSON
11 4 (2.09%) Symfony
11 4 (2.09%) XHTML
11 4 (2.09%) CakePHP
11 4 (2.09%) ASP.NET MVC
11 4 (2.09%) Backbone.js
11 4 (2.09%) KnockoutJS
12 3 (1.57%) Web Services
13 2 (1.05%) .NET Framework
Miscellaneous
1 57 (29.84%) Social Media
2 26 (13.61%) Analytical Skills
3 20 (10.47%) User Experience
4 17 (8.90%) Digital Media
5 13 (6.81%) Mobile App
6 9 (4.71%) Open Source
7 7 (3.66%) Copywriting
8 5 (2.62%) Blog
8 5 (2.62%) Mathematics
9 4 (2.09%) DTV
9 4 (2.09%) Graphic Design
10 3 (1.57%) Visualisation
10 3 (1.57%) Economics
10 3 (1.57%) Statistics
10 3 (1.57%) Physics
11 1 (0.52%) Reference Data
11 1 (0.52%) Online Banking
11 1 (0.52%) iPad
11 1 (0.52%) New Media
Operating Systems
1 5 (2.62%) Linux
Processes & Methodologies
1 93 (48.69%) SEO
2 85 (44.50%) Pay per click
3 63 (32.98%) Analytics
4 40 (20.94%) Online Marketing
5 33 (17.28%) E-Commerce
6 31 (16.23%) Project Management
7 21 (10.99%) Web Development
8 19 (9.95%) Web Design
8 19 (9.95%) Email Marketing
9 18 (9.42%) MVC
10 17 (8.90%) Workflow
10 17 (8.90%) Web Analytics
11 16 (8.38%) Business Development
11 16 (8.38%) Agile Software Development
11 16 (8.38%) CRM
12 14 (7.33%) Time Management
13 13 (6.81%) PRINCE2
14 12 (6.28%) B2C
14 12 (6.28%) Data-Driven Marketing
15 11 (5.76%) Competitor Analysis
Programming Languages
1 35 (18.32%) JavaScript
2 21 (10.99%) SQL
3 19 (9.95%) PHP
4 13 (6.81%) C#
5 8 (4.19%) PHP5
6 6 (3.14%) Java
7 3 (1.57%) T-SQL
7 3 (1.57%) VB.NET
8 1 (0.52%) Objective-C
8 1 (0.52%) Perl
8 1 (0.52%) C
Qualifications
1 25 (13.09%) Degree
2 4 (2.09%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (1.57%) QA
Vendors
1 64 (33.51%) Google
2 19 (9.95%) Facebook
3 17 (8.90%) Twitter
4 14 (7.33%) Microsoft
5 11 (5.76%) Coremetrics
6 10 (5.24%) Zend
6 10 (5.24%) Adobe
7 8 (4.19%) Yahoo!
8 4 (2.09%) SAP
9 3 (1.57%) ClickTale
10 2 (1.05%) comScore
11 1 (0.52%) Eloqua
11 1 (0.52%) Oracle
11 1 (0.52%) Business Objects
11 1 (0.52%) Salesforce.com
11 1 (0.52%) DoubleClick
Manchester, Lancashire
Search Consultancy
Salary: £30000.00 - £35000.00 per annum
Posted: 2 days ago
Preston
Net Recruit.co.uk Ltd
Salary: Competitive, Dependent on Experience
Posted: 2 days ago
Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum + Free Parking and Health Care
Posted: 2 days ago
Bolton, Lancashire
Foresight Recruitment Solutions Ltd
Salary: From £20,000 to £30,000 per annum
Posted: 3 days ago
Manchester, Lancashire
Talent International
Salary: £20000 - £30000 per annum
Posted: 3 days ago
Nelson, Lancashire
Circle Recruitment
Salary: £25000 - £30000 per annum + Benefits
Posted: 3 days ago
Manchester, Lancashire
TribePost.co.uk
Salary: £28-30k, DOE + 5% Bonus
Posted: 3 days ago
Liverpool, Merseyside
Oscar Associates (UK) Ltd
Salary: £18000 - £25000 per annum
Posted: 3 days ago
Manchester, Lancashire
People Source Consulting
Salary: £48000 - £53000 per annum + excellent benefits scheme
Posted: 4 days ago
Oldham, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: 4 days ago
Southport, Merseyside
People Source Consulting
Salary: £30000 - £40000 per annum + benefits
Posted: 5 days ago
Wirral, Merseyside
Coburg Banks IT
Salary: £25000 - £30000 per annum
Posted: 5 days ago
Rochdale, Lancashire
Zen Internet Ltd
Salary: From £36,000 to £43,000 per annum depending on experience + benefits
Posted: 5 days ago
Altrincham, Cheshire
Oscar Associates (UK) Ltd
Salary: £20000 - £28000 per annum
Posted: 5 days ago
Stockport, Cheshire
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: 5 days ago
Bury, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum
Posted: 5 days ago
Manchester, Lancashire
The Little Black Book Agency
Posted: 10 days ago
Salford
Computer Futures
Salary: £40000 - £47000 per annum + competitive
Posted: 15 days ago
Bolton
Adria Solutions Ltd
Salary: £25000 - £30000 per annum + Benefits
Posted: 22 days ago