The first table below looks at the demand for Digital Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 11 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the North West region.

Location
3 months to
11 Jul 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 130 201 220
Rank change year-on-year
+71 +19
Permanent jobs citing Digital Marketing 120 44 34
As % of all permanent IT jobs located in the North West 1.72% 0.60% 0.47%
As % of the Processes & Methodologies category 2.13% 0.76% 0.61%
Number of salaries quoted 69 41 31
Average salary £27,500 £32,500 £25,000
Average salary % change year-on-year
-15.38% +30.00%
90% offered a salary of more than £22,300 £20,600 £22,500
10% offered a salary of more than £45,000 £37,100 £50,000
UK excluding London average salary £35,000 £32,500 £32,500
% change year-on-year
+7.69% -
Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5626 5776 5594
As % of all permanent IT jobs located in the North West 80.66% 78.33% 76.57%
Number of salaries quoted 4457 4925 4952
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £26,500 £26,500 £26,000
10% offered a salary of more than £57,000 £60,000 £57,500
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -
Digital Marketing
England

Digital Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the North West region.

Digital Marketing Salary Trend in the North West

Digital Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the North West region over the 3 months to 11 July 2014.

Digital Marketing Salary Histogram in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 11 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +39 76 £27,500 -15.38% 12
Cheshire - 25 £32,000 - 3
Lancashire +6 9 £34,250 +24.54% 3
Merseyside - 9 £24,000 - 2
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 11 July 2014, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 274 (100.00%) Marketing
2 113 (41.24%) HTML
3 94 (34.31%) CSS
4 91 (33.21%) SEO
5 80 (29.20%) Pay per click
6 71 (25.91%) Email Marketing
6 71 (25.91%) Social Media
7 65 (23.72%) JavaScript
7 65 (23.72%) Analytics
8 62 (22.63%) Google
9 58 (21.17%) Online Marketing
10 49 (17.88%) Project Management
11 45 (16.42%) PHP
12 39 (14.23%) B2B
13 38 (13.87%) Advertising
13 38 (13.87%) Google Analytics
14 37 (13.50%) Adobe
15 33 (12.04%) E-Commerce
16 32 (11.68%) MVC
16 32 (11.68%) Degree
17 31 (11.31%) MySQL
18 29 (10.58%) Web Design
19 27 (9.85%) Facebook
20 22 (8.03%) Web Development
21 21 (7.66%) .NET
21 21 (7.66%) B2C
21 21 (7.66%) Open Source
22 20 (7.30%) Marketing Strategy
22 20 (7.30%) Digital Media
22 20 (7.30%) Twitter

Digital Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 11 July 2014, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 16 (5.84%) Drupal
2 11 (4.01%) WordPress
3 9 (3.28%) CMS
4 7 (2.55%) Apache
5 1 (0.36%) Node.js
Applications
1 14 (5.11%) MS Excel
2 13 (4.74%) Photoshop
3 12 (4.38%) Adobe Illustrator
4 4 (1.46%) MS PowerPoint
5 1 (0.36%) MS Office
5 1 (0.36%) MS Visio
Business Applications
1 38 (13.87%) Google Analytics
2 18 (6.57%) Magento
3 2 (0.73%) SiteCatalyst
4 1 (0.36%) SAP Oil and Gas
Cloud Services
1 4 (1.46%) MailChimp
1 4 (1.46%) Responsys
Communications & Networking
1 15 (5.47%) Internet
2 10 (3.65%) SSL
3 2 (0.73%) HTTP
Database & Business Intelligence
1 31 (11.31%) MySQL
2 17 (6.20%) SQL Server
3 7 (2.55%) SQL Server 2008
4 1 (0.36%) SQL Server Integration Services
Development Applications
1 18 (6.57%) Dreamweaver
2 7 (2.55%) Visual Studio
3 5 (1.82%) Eclipse
4 2 (0.73%) Git (software)
5 1 (0.36%) PhoneGap
General
1 274 (100.00%) Marketing
2 38 (13.87%) Advertising
3 20 (7.30%) Legal
4 8 (2.92%) Finance
4 8 (2.92%) Retail
5 2 (0.73%) Banking
6 1 (0.36%) Manufacturing
6 1 (0.36%) Law
6 1 (0.36%) Electronics
6 1 (0.36%) Telecoms
6 1 (0.36%) German Language
Job Titles
1 69 (25.18%) Developer
2 40 (14.60%) Designer
3 25 (9.12%) SEO Executive
4 22 (8.03%) PHP Developer
5 21 (7.66%) Marketing Executive
6 19 (6.93%) PPC Specialist
6 19 (6.93%) Web Developer
6 19 (6.93%) PPC Manager
6 19 (6.93%) PPC Analyst
6 19 (6.93%) PPC Executive
7 15 (5.47%) UI Designer
8 13 (4.74%) UI Developer
8 13 (4.74%) UI Programmer
9 12 (4.38%) Magento Developer
9 12 (4.38%) Account Manager
10 11 (4.01%) Marketing Manager
11 10 (3.65%) Analyst
12 9 (3.28%) Junior
12 9 (3.28%) Digital Marketing Manager
12 9 (3.28%) Email Marketing Executive
Libraries, Frameworks & Software Standards
1 113 (41.24%) HTML
2 94 (34.31%) CSS
3 21 (7.66%) .NET
4 13 (4.74%) ASP.NET
4 13 (4.74%) JSON
5 12 (4.38%) jQuery
5 12 (4.38%) SOAP
5 12 (4.38%) XML
6 11 (4.01%) HTML5
7 8 (2.92%) XHTML
8 7 (2.55%) Web Services
8 7 (2.55%) Symfony
9 6 (2.19%) CSS3
10 5 (1.82%) CakePHP
10 5 (1.82%) GWT
11 4 (1.46%) Backbone.js
11 4 (1.46%) KnockoutJS
12 3 (1.09%) CodeIgniter
12 3 (1.09%) ASP.NET MVC 3
12 3 (1.09%) ASP.NET MVC
Miscellaneous
1 71 (25.91%) Social Media
2 21 (7.66%) Open Source
3 20 (7.30%) Digital Media
4 15 (5.47%) Mobile App
5 5 (1.82%) Copywriting
5 5 (1.82%) Blog
6 4 (1.46%) Graphic Design
7 3 (1.09%) PMI
7 3 (1.09%) New Media
8 2 (0.73%) Online Banking
8 2 (0.73%) Computer Science
9 1 (0.36%) DTV
9 1 (0.36%) Data Protection Act
9 1 (0.36%) Social Network
9 1 (0.36%) Visualisation
Operating Systems
1 18 (6.57%) Linux
2 1 (0.36%) Mac OS X
Processes & Methodologies
1 91 (33.21%) SEO
2 80 (29.20%) Pay per click
3 71 (25.91%) Email Marketing
4 65 (23.72%) Analytics
5 58 (21.17%) Online Marketing
6 49 (17.88%) Project Management
7 39 (14.23%) B2B
8 33 (12.04%) E-Commerce
9 32 (11.68%) MVC
10 29 (10.58%) Web Design
11 22 (8.03%) Web Development
12 21 (7.66%) B2C
13 20 (7.30%) Marketing Strategy
14 18 (6.57%) CRM
15 17 (6.20%) Competitor Analysis
15 17 (6.20%) Workflow
15 17 (6.20%) Time Management
16 15 (5.47%) Business Development
17 13 (4.74%) Content Management
17 13 (4.74%) OOP
Programming Languages
1 65 (23.72%) JavaScript
2 45 (16.42%) PHP
3 17 (6.20%) C#
4 9 (3.28%) SQL
5 7 (2.55%) Java
6 5 (1.82%) T-SQL
7 3 (1.09%) PHP5
8 1 (0.36%) C
8 1 (0.36%) VB.NET
8 1 (0.36%) VBA
8 1 (0.36%) Objective-C
8 1 (0.36%) Perl
Qualifications
1 32 (11.68%) Degree
2 4 (1.46%) PRINCE2 Certification
3 3 (1.09%) PMI Certification
Systems Management
1 1 (0.36%) Systems Management Server (SMS)
Vendors
1 62 (22.63%) Google
2 37 (13.50%) Adobe
3 27 (9.85%) Facebook
4 20 (7.30%) Twitter
5 16 (5.84%) Microsoft
6 13 (4.74%) Zend
7 11 (4.01%) Yahoo!
8 2 (0.73%) comScore
9 1 (0.36%) Neolane
9 1 (0.36%) SAP
9 1 (0.36%) Salesforce.com
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