The first table below looks at the demand for Digital Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the North West region.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 134 205 214
Rank change year-on-year
+71 +9
Permanent jobs citing Digital Marketing 116 37 40
As % of all permanent IT jobs located in the North West 1.62% 0.52% 0.53%
As % of the Processes & Methodologies category 1.99% 0.66% 0.69%
Number of salaries quoted 66 34 37
Average salary £30,250 £31,250 £26,000
Average salary % change year-on-year
-3.20% +20.19%
90% offered a salary of more than £22,500 £20,000 £22,800
10% offered a salary of more than £46,000 £35,500 £50,000
UK excluding London average salary £37,500 £32,500 £32,500
% change year-on-year
+15.38% -
Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5839 5597 5763
As % of all permanent IT jobs located in the North West 81.45% 77.95% 76.86%
Number of salaries quoted 4651 4755 5057
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £27,500 £26,500 £26,500
10% offered a salary of more than £57,500 £57,500 £56,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Digital Marketing
England

Digital Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the North West region.

Digital Marketing Salary Trend in the North West

Digital Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the North West region over the 3 months to 1 August 2014.

Digital Marketing Salary Histogram in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 1 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +44 78 £33,500 +3.07% 9
Cheshire - 16 £32,000 -
Lancashire +10 13 £30,000 +44.57% 3
Merseyside - 8 £24,000 -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 1 August 2014, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 259 (100.00%) Marketing
2 103 (39.77%) HTML
3 89 (34.36%) SEO
4 87 (33.59%) CSS
5 81 (31.27%) Pay per click
6 69 (26.64%) Social Media
7 66 (25.48%) Analytics
8 65 (25.10%) Google
8 65 (25.10%) Email Marketing
9 58 (22.39%) Online Marketing
10 57 (22.01%) JavaScript
11 48 (18.53%) Project Management
12 40 (15.44%) Google Analytics
13 38 (14.67%) PHP
13 38 (14.67%) Advertising
14 35 (13.51%) E-Commerce
15 32 (12.36%) Adobe
15 32 (12.36%) B2B
16 28 (10.81%) MVC
17 26 (10.04%) MySQL
17 26 (10.04%) Degree
18 25 (9.65%) Facebook
18 25 (9.65%) Web Design
19 21 (8.11%) Digital Media
20 20 (7.72%) Twitter
20 20 (7.72%) Workflow
21 19 (7.34%) .NET
21 19 (7.34%) CRM
21 19 (7.34%) Web Development
21 19 (7.34%) Open Source

Digital Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 1 August 2014, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 14 (5.41%) Drupal
2 12 (4.63%) WordPress
3 7 (2.70%) CMS
3 7 (2.70%) Apache
4 1 (0.39%) SAS
4 1 (0.39%) Tomcat
4 1 (0.39%) Liferay
4 1 (0.39%) Node.js
Applications
1 15 (5.79%) MS Excel
2 11 (4.25%) Photoshop
2 11 (4.25%) Adobe Illustrator
3 4 (1.54%) MS PowerPoint
4 2 (0.77%) Spreadsheet
4 2 (0.77%) MS Office
5 1 (0.39%) MS Visio
Business Applications
1 40 (15.44%) Google Analytics
2 17 (6.56%) Magento
3 3 (1.16%) SAP Oil and Gas
4 2 (0.77%) SiteCatalyst
Cloud Services
1 4 (1.54%) MailChimp
1 4 (1.54%) Responsys
Communications & Networking
1 17 (6.56%) Internet
2 6 (2.32%) SSL
3 2 (0.77%) HTTP
4 1 (0.39%) GSM
Database & Business Intelligence
1 26 (10.04%) MySQL
2 18 (6.95%) SQL Server
3 7 (2.70%) SQL Server 2008
4 2 (0.77%) DB2
4 2 (0.77%) Data Mining
4 2 (0.77%) Relational Database
5 1 (0.39%) PostgreSQL
5 1 (0.39%) SQL Server Integration Services
Development Applications
1 15 (5.79%) Dreamweaver
2 7 (2.70%) Visual Studio
3 5 (1.93%) Eclipse
4 2 (0.77%) Git (software)
5 1 (0.39%) Maven
5 1 (0.39%) JUnit
5 1 (0.39%) Mockito
5 1 (0.39%) PhoneGap
5 1 (0.39%) Atlassian Bamboo
General
1 259 (100.00%) Marketing
2 38 (14.67%) Advertising
3 14 (5.41%) Legal
4 11 (4.25%) Finance
5 9 (3.47%) Retail
6 3 (1.16%) Electronics
6 3 (1.16%) Telecoms
6 3 (1.16%) Manufacturing
7 2 (0.77%) Banking
8 1 (0.39%) German Language
Job Titles
1 63 (24.32%) Developer
2 37 (14.29%) Designer
3 25 (9.65%) SEO Executive
4 20 (7.72%) PPC Executive
4 20 (7.72%) PPC Manager
4 20 (7.72%) PPC Analyst
4 20 (7.72%) PPC Specialist
4 20 (7.72%) Web Developer
5 19 (7.34%) PHP Developer
6 17 (6.56%) Marketing Executive
7 15 (5.79%) UI Designer
8 13 (5.02%) Analyst
8 13 (5.02%) UI Developer
8 13 (5.02%) UI Programmer
9 11 (4.25%) Account Manager
10 10 (3.86%) Marketing Manager
10 10 (3.86%) Consultant
10 10 (3.86%) Project Manager
11 9 (3.47%) Junior
12 8 (3.09%) Email Marketing Executive
Libraries, Frameworks & Software Standards
1 103 (39.77%) HTML
2 87 (33.59%) CSS
3 19 (7.34%) .NET
4 13 (5.02%) SOAP
4 13 (5.02%) jQuery
5 12 (4.63%) JSON
5 12 (4.63%) XML
5 12 (4.63%) ASP.NET
6 11 (4.25%) HTML5
7 8 (3.09%) Web Services
8 7 (2.70%) XHTML
8 7 (2.70%) Symfony
9 5 (1.93%) CSS3
9 5 (1.93%) GWT
9 5 (1.93%) CakePHP
10 4 (1.54%) Twitter Bootstrap
10 4 (1.54%) Backbone.js
10 4 (1.54%) KnockoutJS
11 3 (1.16%) ASP.NET MVC
11 3 (1.16%) ASP.NET MVC 3
Miscellaneous
1 69 (26.64%) Social Media
2 21 (8.11%) Digital Media
3 19 (7.34%) Open Source
4 17 (6.56%) Mobile App
5 5 (1.93%) Blog
6 4 (1.54%) Graphic Design
6 4 (1.54%) Copywriting
7 3 (1.16%) DTV
8 2 (0.77%) Online Banking
8 2 (0.77%) Computer Science
8 2 (0.77%) New Media
9 1 (0.39%) Visualisation
9 1 (0.39%) Social Network
9 1 (0.39%) Data Protection Act
Operating Systems
1 14 (5.41%) Linux
Processes & Methodologies
1 89 (34.36%) SEO
2 81 (31.27%) Pay per click
3 66 (25.48%) Analytics
4 65 (25.10%) Email Marketing
5 58 (22.39%) Online Marketing
6 48 (18.53%) Project Management
7 35 (13.51%) E-Commerce
8 32 (12.36%) B2B
9 28 (10.81%) MVC
10 25 (9.65%) Web Design
11 20 (7.72%) Workflow
12 19 (7.34%) CRM
12 19 (7.34%) Web Development
13 16 (6.18%) Competitor Analysis
13 16 (6.18%) Marketing Strategy
13 16 (6.18%) B2C
14 15 (5.79%) Time Management
14 15 (5.79%) Business Development
15 12 (4.63%) OOP
16 10 (3.86%) Web Marketing
Programming Languages
1 57 (22.01%) JavaScript
2 38 (14.67%) PHP
3 17 (6.56%) C#
4 13 (5.02%) SQL
5 7 (2.70%) Java
6 5 (1.93%) T-SQL
6 5 (1.93%) PHP5
7 1 (0.39%) Objective-C
7 1 (0.39%) Perl
7 1 (0.39%) C
Qualifications
1 26 (10.04%) Degree
2 4 (1.54%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (0.39%) QA
Vendors
1 65 (25.10%) Google
2 32 (12.36%) Adobe
3 25 (9.65%) Facebook
4 20 (7.72%) Twitter
5 16 (6.18%) Microsoft
6 12 (4.63%) Zend
7 11 (4.25%) Yahoo!
8 3 (1.16%) SAP
9 2 (0.77%) Coremetrics
9 2 (0.77%) comScore
10 1 (0.39%) Neolane
10 1 (0.39%) Salesforce.com
10 1 (0.39%) DoubleClick
Salford, Lancashire
EasyWebRecruitment.com
Salary: Competitive
Posted: 15 hours ago
Manchester, Lancashire
boohoo.com
Posted: Yesterday
Lancashire
People Source Consulting
Salary: £35000 - £40000 per annum + Benefits
Posted: Yesterday
Bolton, Lancashire
Oscar Associates (UK) Ltd
Salary: £30000 - £49000 per annum + bonus
Posted: 2 days ago
Greater Manchester
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Salary: £33000 - £40000 per annum + benefits
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Posted: 4 days ago
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Salary: From £70,000 to £105,000 per annum plus unrivalled package with bonus,
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Rochdale, Lancashire
Zen Internet
Salary: Benefits
Posted: 7 days ago
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Wigan
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Salary: £20000 - £35000 per annum
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