The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 21 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Apr 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 147 124 169
Rank change year-on-year
-23 +45
Permanent jobs citing Digital Marketing 104 146 92
As % of all permanent IT jobs located in the North West 1.58% 2.04% 1.25%
As % of the Processes & Methodologies category 1.89% 2.47% 1.58%
Number of salaries quoted 83 100 79
Average salary £35,000 £25,500 £32,500
Average salary % change year-on-year
+37.25% -21.53%
90% offered a salary of more than £22,600 £18,000 £22,500
10% offered a salary of more than £59,500 £37,500 £37,500
UK excluding London average salary £35,000 £35,000 £33,250
% change year-on-year
- +5.26%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5507 5922 5836
As % of all permanent IT jobs located in the North West 83.55% 82.63% 79.47%
Number of salaries quoted 4400 4797 4803
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £25,500
10% offered a salary of more than £57,500 £57,500 £55,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Digital Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the North West region.

Digital Marketing Salary Trend in the North West

Digital Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the North West region over the 3 months to 21 April 2015.

Digital Marketing Salary Histogram in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 21 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -17 53 £35,000 +21.73% 21
Cheshire -15 33 £35,000 +59.09% 5
Lancashire +12 12 £24,375 +21.87% 6
Merseyside +10 5 £30,000 -7.69%
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 21 April 2015, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 194 (100.00%) Marketing
2 69 (35.57%) HTML
3 67 (34.54%) SEO
3 67 (34.54%) Social Media
4 62 (31.96%) Pay per click
5 61 (31.44%) CSS
6 41 (21.13%) Analytics
7 40 (20.62%) JavaScript
7 40 (20.62%) E-Commerce
8 39 (20.10%) Google
9 37 (19.07%) Finance
9 37 (19.07%) User Experience
10 36 (18.56%) jQuery
11 35 (18.04%) HTML5
11 35 (18.04%) Content Management
11 35 (18.04%) Web Design
11 35 (18.04%) B2B
12 33 (17.01%) Web Development
12 33 (17.01%) Google Analytics
13 32 (16.49%) Analytical Skills
14 29 (14.95%) WordPress
14 29 (14.95%) B2C
14 29 (14.95%) CRM
15 27 (13.92%) PHP
16 25 (12.89%) Email Marketing
17 23 (11.86%) CSS3
17 23 (11.86%) Degree
18 20 (10.31%) Photoshop
18 20 (10.31%) Legal
19 19 (9.79%) CMS

Digital Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 21 April 2015, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 29 (14.95%) WordPress
2 19 (9.79%) CMS
3 5 (2.58%) Apache
4 3 (1.55%) Umbraco
5 2 (1.03%) WebSphere
5 2 (1.03%) IIS
5 2 (1.03%) SharePoint
5 2 (1.03%) Sitecore CMS
6 1 (0.52%) Liferay
6 1 (0.52%) Node.js
6 1 (0.52%) Tomcat
6 1 (0.52%) Drupal
Applications
1 20 (10.31%) Photoshop
2 15 (7.73%) MS Office
3 11 (5.67%) Adobe Illustrator
4 9 (4.64%) MS Excel
5 8 (4.12%) Adobe Creative Suite
6 6 (3.09%) InDesign
7 5 (2.58%) MS Project
8 2 (1.03%) Adobe After Effects
8 2 (1.03%) MS PowerPoint
9 1 (0.52%) Spreadsheet
Business Applications
1 33 (17.01%) Google Analytics
2 12 (6.19%) SAP Oil and Gas
3 4 (2.06%) Magento
4 3 (1.55%) Shopify
Cloud Services
1 2 (1.03%) Basecamp
2 1 (0.52%) Cloud Computing
2 1 (0.52%) GitHub
Communications & Networking
1 4 (2.06%) Internet
2 2 (1.03%) Extranet
2 2 (1.03%) SSH
2 2 (1.03%) HTTP
2 2 (1.03%) SSL
2 2 (1.03%) Intranet
3 1 (0.52%) SAN
3 1 (0.52%) SMS
3 1 (0.52%) VoIP
3 1 (0.52%) NAS
3 1 (0.52%) Structured Cabling
3 1 (0.52%) WebEx
Database & Business Intelligence
1 14 (7.22%) MySQL
2 4 (2.06%) SQL Server
3 3 (1.55%) Big Data
4 2 (1.03%) Relational Database
4 2 (1.03%) SQL Server 2008
5 1 (0.52%) Hadoop
5 1 (0.52%) MongoDB
5 1 (0.52%) Data Warehouse
Development Applications
1 16 (8.25%) Git (software)
2 3 (1.55%) Dreamweaver
3 2 (1.03%) NUnit
3 2 (1.03%) Subversion
3 2 (1.03%) Selenium
4 1 (0.52%) Talend Open Studio
4 1 (0.52%) JUnit
4 1 (0.52%) Visual Studio
4 1 (0.52%) Maven
4 1 (0.52%) Mockito
4 1 (0.52%) Gradle
General
1 194 (100.00%) Marketing
2 37 (19.07%) Finance
3 20 (10.31%) Legal
4 17 (8.76%) Retail
5 14 (7.22%) Advertising
6 12 (6.19%) Manufacturing
6 12 (6.19%) Electronics
6 12 (6.19%) Telecoms
7 4 (2.06%) Law
7 4 (2.06%) Games
8 3 (1.55%) Back Office
9 2 (1.03%) Automotive
9 2 (1.03%) Billing
10 1 (0.52%) Investment Banking
10 1 (0.52%) Banking
Job Titles
1 49 (25.26%) Developer
2 24 (12.37%) PPC Specialist
2 24 (12.37%) PPC Manager
2 24 (12.37%) PPC Analyst
2 24 (12.37%) PPC Executive
3 20 (10.31%) Marketing Executive
4 17 (8.76%) Designer
5 15 (7.73%) Digital Marketing Executive
5 15 (7.73%) Marketing Manager
6 14 (7.22%) Web Developer
6 14 (7.22%) Front-End Developer
7 13 (6.70%) Web Designer
7 13 (6.70%) PHP Developer
7 13 (6.70%) Digital Marketing Manager
8 8 (4.12%) Junior
9 7 (3.61%) Project Manager
9 7 (3.61%) Junior Developer
10 6 (3.09%) Business Manager
10 6 (3.09%) Development Manager
10 6 (3.09%) Business Development Manager
Libraries, Frameworks & Software Standards
1 69 (35.57%) HTML
2 61 (31.44%) CSS
3 36 (18.56%) jQuery
4 35 (18.04%) HTML5
5 23 (11.86%) CSS3
6 8 (4.12%) JSON
6 8 (4.12%) .NET
6 8 (4.12%) XML
6 8 (4.12%) Ajax
7 7 (3.61%) XHTML
8 6 (3.09%) ASP.NET
8 6 (3.09%) Symfony
8 6 (3.09%) AngularJS
9 5 (2.58%) Laravel
9 5 (2.58%) CakePHP
9 5 (2.58%) SOAP
9 5 (2.58%) REST
10 4 (2.06%) ASP.NET MVC
11 3 (1.55%) Sass
11 3 (1.55%) LESS
Miscellaneous
1 67 (34.54%) Social Media
2 37 (19.07%) User Experience
3 32 (16.49%) Analytical Skills
4 12 (6.19%) DTV
5 9 (4.64%) Psychology
5 9 (4.64%) Copywriting
6 8 (4.12%) Blog
7 6 (3.09%) Digital Media
8 5 (2.58%) Photography
8 5 (2.58%) Mobile App
9 2 (1.03%) Open Source
9 2 (1.03%) NHS
9 2 (1.03%) Management Information System
10 1 (0.52%) Tandem
10 1 (0.52%) Derivative
10 1 (0.52%) W3C
10 1 (0.52%) Informatics
10 1 (0.52%) New Media
10 1 (0.52%) iPad
10 1 (0.52%) RIA
Operating Systems
1 7 (3.61%) Linux
2 2 (1.03%) UNIX
2 2 (1.03%) Windows
Processes & Methodologies
1 67 (34.54%) SEO
2 62 (31.96%) Pay per click
3 41 (21.13%) Analytics
4 40 (20.62%) E-Commerce
5 35 (18.04%) B2B
5 35 (18.04%) Web Design
5 35 (18.04%) Content Management
6 33 (17.01%) Web Development
7 29 (14.95%) B2C
7 29 (14.95%) CRM
8 25 (12.89%) Email Marketing
9 18 (9.28%) Project Management
9 18 (9.28%) Logistics
10 17 (8.76%) Migration
11 16 (8.25%) Agile Software Development
12 13 (6.70%) Strategic Planning
12 13 (6.70%) Campaign Management
12 13 (6.70%) Online Marketing
13 12 (6.19%) Responsive Web Design
13 12 (6.19%) Time Management
Programming Languages
1 40 (20.62%) JavaScript
2 27 (13.92%) PHP
3 7 (3.61%) SQL
4 6 (3.09%) C#
5 2 (1.03%) Java
5 2 (1.03%) C
6 1 (0.52%) Perl
6 1 (0.52%) T-SQL
6 1 (0.52%) VB.NET
6 1 (0.52%) VBA
6 1 (0.52%) Python
6 1 (0.52%) Ruby
6 1 (0.52%) Groovy
6 1 (0.52%) Clojure
Qualifications
1 23 (11.86%) Degree
2 2 (1.03%) Security Cleared
3 1 (0.52%) IIBA
Quality Assurance & Compliance
1 1 (0.52%) ISO/IEC 27001
Systems Management
1 1 (0.52%) Systems Management Server (SMS)
Vendors
1 39 (20.10%) Google
2 17 (8.76%) Microsoft
3 13 (6.70%) Adobe
4 12 (6.19%) SAP
5 6 (3.09%) Yahoo!
6 5 (2.58%) Facebook
7 4 (2.06%) Twitter
8 3 (1.55%) Sitecore
8 3 (1.55%) Salesforce.com
9 1 (0.52%) Symantec
9 1 (0.52%) VMware
9 1 (0.52%) Cisco
9 1 (0.52%) Zend
9 1 (0.52%) Vertica
9 1 (0.52%) Talend
Lancashire
Opus IT Consulting
Salary: £30000.00 - £40000.00 per annum + Bonus
Posted: 18 hours ago
Manchester, Lancashire
People Source Consulting
Salary: £40000 - £50000 per annum + excellent benefits scheme
Posted: 19 hours ago
Manchester, Lancashire
Fabric
Salary: Up to £25,000 per annum
Posted: 20 hours ago
Preston, Lancashire
KR Group
Posted: 21 hours ago
Nelson, Lancashire
People Source Consulting
Salary: £27000 - £32000 per annum + Bonus Scheme , Pension , Healthcare
Posted: 22 hours ago
Manchester
Recruitment Genius
Salary: £23000 - £28000 per annum
Posted: Yesterday
Manchester, Lancashire
People Source Consulting
Salary: £35000 - £40000 per annum + excellent benefits scheme
Posted: Yesterday
Manchester
Recruitment Genius
Salary: £23000 - £28000 per annum
Posted: Yesterday
Manchester, Lancashire
Circle Recruitment
Posted: Yesterday
Manchester, Lancashire
McGregor Boyall
Salary: £16000.00 - £20000.00 per annum + excellent benefits package
Posted: 3 days ago
Manchester, Lancashire
People Source Consulting
Salary: £44000 - £52000 per annum + excellent benefits scheme
Posted: 3 days ago
Manchester, Lancashire
Uniting Ambition
Salary: Up to £34,000 DOE
Posted: 3 days ago
Manchester, Lancashire
People Source Consulting
Salary: £42000 - £52000 per annum + excellent benefits scheme
Posted: 3 days ago
Cheshire
Nigel Frank International Limited - Newcastle
Salary: £35000 - £45000 per annum + benefits
Posted: 4 days ago
Bury, Lancashire
Search Consultancy
Posted: 4 days ago
Chester, Cheshire
Search Consultancy
Posted: 4 days ago
Manchester, Lancashire
Search Consultancy
Posted: 4 days ago
Preston, Lancashire
Searchability
Salary: £20000 - £30000 per annum + Benefits
Posted: 6 days ago
Manchester, Lancashire
Circle Recruitment
Salary: £22000 - £25000 per annum
Posted: 6 days ago
Crewe, Cheshire
Red Eye International
Posted: 6 days ago