The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 166 147 134
Rank change year-on-year
-19 -13
Permanent jobs citing Digital Marketing 69 103 147
As % of all permanent IT jobs located in the North West 1.22% 1.58% 2.09%
As % of the Processes & Methodologies category 1.40% 1.81% 2.43%
Number of salaries quoted 64 82 100
Average salary £35,000 £30,000 £25,000
Average salary % change year-on-year
+16.66% +20.00%
90% offered a salary of more than £22,500 £21,600 £18,000
10% offered a salary of more than £61,750 £61,000 £37,750
UK excluding London average salary £42,500 £35,000 £35,000
% change year-on-year
+21.42% -
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
4916 5703 6044
As % of all permanent IT jobs located in the North West 86.63% 87.50% 85.85%
Number of salaries quoted 4143 4534 4883
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £60,000 £55,000 £57,500
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Digital Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the North West region.

Digital Marketing Salary Trend in the North West

Digital Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the North West region over the 3 months to 29 April 2016.

Digital Marketing Salary Histogram in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 29 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +2 47 £38,750 +10.71% 17
Cheshire +10 10 £30,000 -14.28% 5
Lancashire -6 8 £32,500 +33.33% 9
Merseyside +5 2 £30,250 +0.83% 1
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 29 April 2016, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 127 (100.00%) Marketing
2 57 (44.88%) SEO
3 47 (37.01%) HTML
4 45 (35.43%) Pay per click
5 40 (31.50%) CSS
6 38 (29.92%) Finance
6 38 (29.92%) Analytics
7 34 (26.77%) Telecoms
8 32 (25.20%) Google
9 31 (24.41%) JavaScript
9 31 (24.41%) Business Intelligence
10 30 (23.62%) SAP
10 30 (23.62%) Electronics
10 30 (23.62%) Manufacturing
10 30 (23.62%) Programme Management
10 30 (23.62%) SAP Oil and Gas
10 30 (23.62%) Google Analytics
11 28 (22.05%) .NET
12 26 (20.47%) Social Media
12 26 (20.47%) Analytical Skills
13 25 (19.69%) C#
14 24 (18.90%) E-Commerce
14 24 (18.90%) Agile Software Development
15 22 (17.32%) jQuery
16 19 (14.96%) Degree
16 19 (14.96%) CMS
17 18 (14.17%) Microsoft
18 17 (13.39%) Java
18 17 (13.39%) PHP
18 17 (13.39%) TDD

Digital Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 29 April 2016, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 19 (14.96%) CMS
2 10 (7.87%) Umbraco
3 9 (7.09%) Alfresco
3 9 (7.09%) Liferay
3 9 (7.09%) Sitecore CMS
4 8 (6.30%) WordPress
5 5 (3.94%) Apache
6 3 (2.36%) Drupal
7 1 (0.79%) Apache Spark
7 1 (0.79%) SAS
Applications
1 16 (12.60%) MS Excel
2 3 (2.36%) MS Office
2 3 (2.36%) Spreadsheet
3 2 (1.57%) MS PowerPoint
3 2 (1.57%) MS Project
4 1 (0.79%) Adobe Creative Suite
4 1 (0.79%) Photoshop
Business Applications
1 30 (23.62%) SAP Oil and Gas
2 8 (6.30%) Magento
3 1 (0.79%) Eloqua
3 1 (0.79%) WebTrends
Cloud Services
1 30 (23.62%) Google Analytics
2 15 (11.81%) AdWords
3 9 (7.09%) SaaS
4 2 (1.57%) Google Tag Manager
4 2 (1.57%) Office 365
5 1 (0.79%) Adobe Analytics
Communications & Networking
1 3 (2.36%) SMS
2 1 (0.79%) Cisco Nexus
2 1 (0.79%) DHCP
2 1 (0.79%) DNS
2 1 (0.79%) FTP
2 1 (0.79%) LAN
2 1 (0.79%) SAN
2 1 (0.79%) TCP/IP
2 1 (0.79%) WAN
Database & Business Intelligence
1 12 (9.45%) MySQL
2 9 (7.09%) NoSQL
3 6 (4.72%) Big Data
4 5 (3.94%) Couchbase
4 5 (3.94%) SQL Server
5 4 (3.15%) Data Warehouse
6 2 (1.57%) BusinessObjects
6 2 (1.57%) Data Mining
6 2 (1.57%) Electronic Patient Records
6 2 (1.57%) Power BI
6 2 (1.57%) Qlik Sense
6 2 (1.57%) QlikView
6 2 (1.57%) SQL Server Integration Services
6 2 (1.57%) SQL Server Reporting Services
7 1 (0.79%) FileMaker
7 1 (0.79%) Relational Database
Development Applications
1 6 (4.72%) Git (software)
1 6 (4.72%) JIRA
1 6 (4.72%) Selenium
1 6 (4.72%) SpecFlow
2 4 (3.15%) TeamCity
3 3 (2.36%) NUnit
4 2 (1.57%) Jenkins
4 2 (1.57%) Phing
5 1 (0.79%) Bower
5 1 (0.79%) Bugzilla
5 1 (0.79%) Cucumber
5 1 (0.79%) GitLab
5 1 (0.79%) Grunt
5 1 (0.79%) IntelliJ
5 1 (0.79%) Jasmine
5 1 (0.79%) Karma Test Runner
5 1 (0.79%) MSTest
5 1 (0.79%) QUnit
5 1 (0.79%) Subversion
5 1 (0.79%) VSS/SourceSafe
General
1 127 (100.00%) Marketing
2 38 (29.92%) Finance
3 34 (26.77%) Telecoms
4 30 (23.62%) Electronics
4 30 (23.62%) Manufacturing
5 12 (9.45%) Retail
6 9 (7.09%) Advertising
7 5 (3.94%) Brand Awareness
8 2 (1.57%) Automotive
8 2 (1.57%) Banking
8 2 (1.57%) Legal
8 2 (1.57%) Local Government
9 1 (0.79%) Multimedia
9 1 (0.79%) Retail Banking
Job Titles
1 34 (26.77%) Developer
2 13 (10.24%) Marketing Executive
3 12 (9.45%) Digital Executive
3 12 (9.45%) Digital Marketing Executive
4 11 (8.66%) Architect
5 10 (7.87%) Digital Architect
5 10 (7.87%) PHP Developer
6 9 (7.09%) .NET Architect
6 9 (7.09%) .NET Technical Architect
6 9 (7.09%) C# Architect
6 9 (7.09%) Digital Technical Architect
6 9 (7.09%) Senior Developer
6 9 (7.09%) Technical Architect
7 7 (5.51%) Android Developer
7 7 (5.51%) Digital Marketing Manager
7 7 (5.51%) Marketing Manager
8 6 (4.72%) .NET Developer
8 6 (4.72%) C# Developer
8 6 (4.72%) SEO Executive
9 5 (3.94%) Account Manager
Libraries, Frameworks & Software Standards
1 47 (37.01%) HTML
2 40 (31.50%) CSS
3 28 (22.05%) .NET
4 22 (17.32%) jQuery
5 15 (11.81%) HTML5
6 14 (11.02%) JSON
7 12 (9.45%) XML
8 9 (7.09%) ASP.NET
9 8 (6.30%) Ajax
9 8 (6.30%) CSS3
10 7 (5.51%) .NET Framework
10 7 (5.51%) ASP.NET MVC
11 6 (4.72%) ASP.NET Web API
11 6 (4.72%) CakePHP
11 6 (4.72%) LINQ
11 6 (4.72%) SignalR
12 5 (3.94%) ASP.NET MVC 4
12 5 (3.94%) Dapper ORM
12 5 (3.94%) Sass
12 5 (3.94%) Twitter Bootstrap
Miscellaneous
1 26 (20.47%) Analytical Skills
1 26 (20.47%) Social Media
2 13 (10.24%) User Experience
3 8 (6.30%) Blog
4 7 (5.51%) iPad
5 5 (3.94%) Computer Science
5 5 (3.94%) Copywriting
5 5 (3.94%) Statistics
6 4 (3.15%) NHS
7 3 (2.36%) Algorithms
7 3 (2.36%) Mathematics
7 3 (2.36%) N-Tier
8 2 (1.57%) Animation
8 2 (1.57%) AS400
8 2 (1.57%) Digital Media
8 2 (1.57%) Enterprise Software
8 2 (1.57%) Graphic Design
8 2 (1.57%) iSeries
8 2 (1.57%) Visualisation
9 1 (0.79%) W3C
Operating Systems
1 8 (6.30%) Android
2 7 (5.51%) Apple iOS
3 6 (4.72%) Linux
3 6 (4.72%) Windows
4 2 (1.57%) Windows Server
5 1 (0.79%) Mac OS X
5 1 (0.79%) Windows Server 2012
Processes & Methodologies
1 57 (44.88%) SEO
2 45 (35.43%) Pay per click
3 38 (29.92%) Analytics
4 31 (24.41%) Business Intelligence
5 30 (23.62%) Programme Management
6 24 (18.90%) Agile Software Development
6 24 (18.90%) E-Commerce
7 17 (13.39%) BDD
7 17 (13.39%) TDD
8 14 (11.02%) Continuous Delivery
8 14 (11.02%) Web Development
9 13 (10.24%) Continuous Integration
9 13 (10.24%) Email Marketing
9 13 (10.24%) MVC
10 10 (7.87%) Kanban
10 10 (7.87%) OO
10 10 (7.87%) Presales
11 9 (7.09%) CRM
11 9 (7.09%) Marketing Strategy
11 9 (7.09%) Online Marketing
Programming Languages
1 31 (24.41%) JavaScript
2 25 (19.69%) C#
3 17 (13.39%) Java
3 17 (13.39%) PHP
4 15 (11.81%) SQL
5 7 (5.51%) Objective-C
5 7 (5.51%) T-SQL
6 2 (1.57%) Python
7 1 (0.79%) C
7 1 (0.79%) C++
7 1 (0.79%) MATLAB
7 1 (0.79%) R
7 1 (0.79%) TypeScript
7 1 (0.79%) VB
7 1 (0.79%) VB.NET
7 1 (0.79%) VBA
Qualifications
1 19 (14.96%) Degree
2 1 (0.79%) CCNA
2 1 (0.79%) CCNP
2 1 (0.79%) Cisco Certification
2 1 (0.79%) MBA
2 1 (0.79%) PhD
Quality Assurance & Compliance
1 7 (5.51%) QA
2 1 (0.79%) Data Quality
2 1 (0.79%) ISO 9001
System Software
1 1 (0.79%) Active Directory
1 1 (0.79%) VMware ESXi
Systems Management
1 2 (1.57%) Puppet
Vendors
1 32 (25.20%) Google
2 30 (23.62%) SAP
3 18 (14.17%) Microsoft
4 10 (7.87%) EPiServer
5 9 (7.09%) Sitecore
6 7 (5.51%) Twitter
7 5 (3.94%) Adobe
8 4 (3.15%) SYSPRO
9 3 (2.36%) Cisco
9 3 (2.36%) Facebook
10 2 (1.57%) Citrix
10 2 (1.57%) hybris
10 2 (1.57%) IBM
10 2 (1.57%) Oracle
10 2 (1.57%) Symantec
10 2 (1.57%) Veritas
10 2 (1.57%) VMware
11 1 (0.79%) Atlassian
11 1 (0.79%) Omniture
11 1 (0.79%) Yahoo!
Manchester, Lancashire
Circle Recruitment
Salary: £25000 - £40000 per annum + Excellent Benefits
Posted: 5 hours ago
Cheshire
Energize Recruitment Solutions Ltd
Salary: £30000 - £40000 per annum + Home Working
Posted: 5 hours ago
Preston, Lancashire
Searchability
Salary: £25000 - £39000 per annum
Posted: 6 hours ago
Manchester, Lancashire
Applause IT Innovation
Salary: £40000 - £50000 per annum + FlexiTime, Pension etc.
Posted: Yesterday
Preston, Lancashire
Searchability
Salary: £22500 - £35000 per annum
Posted: Yesterday
Preston, Lancashire
Searchability
Salary: £30000 - £40000 per annum + excellent benefits
Posted: Yesterday
Manchester
People Source Consulting
Salary: £40000 - £50000 per annum + 10-12.5% Bonus + Benefits
Posted: Yesterday
Liverpool, Merseyside
McGregor Boyall
Salary: £20000.00 - £25000.00 per annum + benefits
Posted: Yesterday
Preston, Lancashire
Searchability
Salary: £25000 - £40000 per annum
Posted: 2 days ago
Preston, Lancashire
IT Executive Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 2 days ago
Chester, Cheshire
Circle Recruitment
Salary: £36000 per annum
Posted: 2 days ago
Lancaster, Lancashire
Metaskil
Salary: £Competitive
Posted: 2 days ago
Manchester, Lancashire
eCom Recruitment
Salary: £24000 - £30000 per day
Posted: 3 days ago
Manchester, Lancashire
People Source Consulting
Salary: £40000 - £50000 per annum + Benefits
Posted: 4 days ago
Manchester, Lancashire
People Source Consulting
Salary: £45000 - £53000 per annum + 12.5% Bonus
Posted: 4 days ago
Lancaster, Lancashire
The Bridge Ltd
Salary: Up to £35,000 per annum Pension, 33 days paid holiday, Free Breakfast
Posted: 4 days ago
Manchester, Lancashire
WestPoint Recruitment
Salary: £25000 - £35000 per annum
Posted: 4 days ago
Chester, Cheshire
Applause IT Innovation
Salary: £20000 - £25000 per annum + Benefits
Posted: 4 days ago
Chester, CH1
360 Resourcing
Salary: Competitive
Posted: 7 days ago
Bolton
Energize Recruitment Solutions Ltd
Salary: £32000 - £45000 per annum + Excellent benefits package
Posted: 7 days ago
Blackburn
Energize Recruitment Solutions Ltd
Salary: £25000 - £30000 per annum + Training opportunities
Posted: 7 days ago
Manchester
ECOM
Salary: £26000 - £32000 per annum
Posted: 7 days ago
Bury
Applause IT Ltd
Salary: £35000 - £40000 per annum + + Bonus + Bens
Posted: 8 days ago
North West England
People Source Consulting
Salary: £70000 - £75000 per annum + bonus and package
Posted: 9 days ago
Manchester
People Source Consulting
Salary: £48000 - £55000 per annum + excellent benefits scheme
Posted: 11 days ago
Warrington
People Source Consulting
Salary: £55000 - £65000 per annum + Excellent Benefits
Posted: 11 days ago
Manchester
Applause IT Ltd
Salary: £25000 - £28000 per annum + + Bonus + Bens
Posted: 16 days ago
Manchester
People Source Consulting
Salary: £45000 - £50000 per annum + 12.5% Bonus + Flexible benefits
Posted: 17 days ago
Manchester
Applause IT Ltd
Salary: £40000 - £50000 per annum + FlexiTime, Pension etc.
Posted: 17 days ago
Manchester, Lancashire
Bright HR
Salary: £35k - 45k per year + generous benefits
Posted: 18 days ago