The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 30 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jun 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 122 135 199
Rank change year-on-year
+13 +64
Permanent jobs citing Digital Marketing 127 123 52
As % of all permanent IT jobs located in the North West 1.97% 1.74% 0.69%
As % of the Processes & Methodologies category 2.31% 2.11% 0.86%
Number of salaries quoted 81 74 44
Average salary £29,250 £27,500 £32,500
Average salary % change year-on-year
+6.36% -15.38%
90% offered a salary of more than £21,500 £22,500 £22,750
10% offered a salary of more than £45,000 £45,000 £37,500
UK excluding London average salary £40,000 £35,000 £32,500
% change year-on-year
+14.28% +7.69%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5506 5830 6079
As % of all permanent IT jobs located in the North West 85.58% 82.67% 81.06%
Number of salaries quoted 4463 4662 5196
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £26,500
10% offered a salary of more than £60,000 £55,000 £57,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Digital Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the North West region.

Digital Marketing Salary Trend in the North West

Digital Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the North West region over the 3 months to 30 June 2015.

Digital Marketing Salary Histogram in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 30 June 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -14 58 £29,000 +5.45% 9
Lancashire +16 32 £22,750 -33.57% 4
Cheshire -12 27 £30,000 -6.25% 4
Merseyside +11 10 £37,000 +54.16% 3
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 30 June 2015, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 230 (100.00%) Marketing
2 97 (42.17%) SEO
3 89 (38.70%) Pay per click
4 86 (37.39%) HTML
5 75 (32.61%) Social Media
6 68 (29.57%) CSS
7 55 (23.91%) Analytics
8 53 (23.04%) Google
9 51 (22.17%) Email Marketing
10 50 (21.74%) jQuery
11 46 (20.00%) Google Analytics
11 46 (20.00%) User Experience
12 45 (19.57%) Content Management
12 45 (19.57%) Finance
13 42 (18.26%) E-Commerce
14 41 (17.83%) JavaScript
14 41 (17.83%) WordPress
15 40 (17.39%) Web Development
16 38 (16.52%) PHP
17 34 (14.78%) Analytical Skills
18 29 (12.61%) B2C
19 28 (12.17%) HTML5
20 27 (11.74%) B2B
20 27 (11.74%) Photoshop
21 24 (10.43%) Microsoft
21 24 (10.43%) CMS
22 23 (10.00%) CRM
22 23 (10.00%) Degree
23 22 (9.57%) Agile Software Development
23 22 (9.57%) Social Media Marketing

Digital Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 30 June 2015, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 41 (17.83%) WordPress
2 24 (10.43%) CMS
3 9 (3.91%) Apache
4 4 (1.74%) Node.js
5 3 (1.30%) WebSphere
6 1 (0.43%) Drupal
6 1 (0.43%) SharePoint
Applications
1 27 (11.74%) Photoshop
2 19 (8.26%) MS Office
3 16 (6.96%) Adobe Illustrator
4 12 (5.22%) Adobe Creative Suite
5 6 (2.61%) MS Excel
5 6 (2.61%) MS Project
6 5 (2.17%) InDesign
7 4 (1.74%) Fireworks
8 2 (0.87%) Adobe After Effects
8 2 (0.87%) MS PowerPoint
8 2 (0.87%) Spreadsheet
Business Applications
1 20 (8.70%) SAP Oil and Gas
2 4 (1.74%) Dynamics CRM
2 4 (1.74%) Magento
2 4 (1.74%) Shopify
3 1 (0.43%) SAP BPC
Cloud Services
1 46 (20.00%) Google Analytics
2 3 (1.30%) GitHub
3 2 (0.87%) MailChimp
4 1 (0.43%) Trello
4 1 (0.43%) Cloud Computing
4 1 (0.43%) Microsoft Azure
Communications & Networking
1 5 (2.17%) Internet
2 3 (1.30%) SSL
3 2 (0.87%) Intranet
4 1 (0.43%) SAN
4 1 (0.43%) SMS
4 1 (0.43%) VoIP
4 1 (0.43%) SSH
4 1 (0.43%) NAS
4 1 (0.43%) Structured Cabling
Database & Business Intelligence
1 13 (5.65%) MySQL
2 10 (4.35%) SQL Server
3 7 (3.04%) SQL Server Integration Services
3 7 (3.04%) SQL Server Reporting Services
4 5 (2.17%) Relational Database
5 4 (1.74%) MongoDB
6 3 (1.30%) Big Data
6 3 (1.30%) Data Warehouse
7 1 (0.43%) DTS
7 1 (0.43%) Data Mining
7 1 (0.43%) BusinessObjects
7 1 (0.43%) SQL Server 2000
7 1 (0.43%) Data Mart
7 1 (0.43%) BODI
7 1 (0.43%) SQL Server 2005
7 1 (0.43%) OLAP
7 1 (0.43%) QlikView
7 1 (0.43%) SQL Server Analysis Services
7 1 (0.43%) SQL Server 2008
7 1 (0.43%) Hadoop
Development Applications
1 12 (5.22%) Git (software)
2 7 (3.04%) Grunt
3 6 (2.61%) Dreamweaver
4 4 (1.74%) Bower
5 2 (0.87%) Selenium
5 2 (0.87%) Team Foundation Server
6 1 (0.43%) MSTest
6 1 (0.43%) Balsamiq Mockups
6 1 (0.43%) SpecFlow
6 1 (0.43%) Talend Open Studio
6 1 (0.43%) NUnit
6 1 (0.43%) Visual Studio
General
1 230 (100.00%) Marketing
2 45 (19.57%) Finance
3 21 (9.13%) Advertising
4 20 (8.70%) Electronics
4 20 (8.70%) Telecoms
4 20 (8.70%) Manufacturing
5 16 (6.96%) Retail
6 15 (6.52%) Legal
7 5 (2.17%) Back Office
8 4 (1.74%) Games
8 4 (1.74%) Multimedia
9 1 (0.43%) Investment Banking
9 1 (0.43%) Local Government
9 1 (0.43%) Banking
9 1 (0.43%) Law
Job Titles
1 60 (26.09%) Developer
2 32 (13.91%) PPC Specialist
2 32 (13.91%) PPC Manager
2 32 (13.91%) PPC Analyst
2 32 (13.91%) PPC Executive
3 27 (11.74%) Marketing Manager
4 21 (9.13%) Marketing Executive
5 18 (7.83%) PHP Developer
6 17 (7.39%) Digital Marketing Executive
7 15 (6.52%) Front-End Developer
8 14 (6.09%) Digital Marketing Manager
9 13 (5.65%) Junior
9 13 (5.65%) Designer
10 12 (5.22%) Project Manager
10 12 (5.22%) Web Developer
11 11 (4.78%) Web Designer
11 11 (4.78%) Junior Developer
12 8 (3.48%) Account Manager
12 8 (3.48%) Junior PHP Developer
13 7 (3.04%) Website Developer
Libraries, Frameworks & Software Standards
1 86 (37.39%) HTML
2 68 (29.57%) CSS
3 50 (21.74%) jQuery
4 28 (12.17%) HTML5
5 15 (6.52%) CSS3
6 14 (6.09%) .NET
7 12 (5.22%) XML
8 9 (3.91%) ASP.NET
8 9 (3.91%) AngularJS
9 8 (3.48%) Ajax
10 7 (3.04%) XHTML
11 6 (2.61%) Sass
12 5 (2.17%) JSON
12 5 (2.17%) Symfony
13 4 (1.74%) CakePHP
13 4 (1.74%) SOAP
13 4 (1.74%) Razor View Engine
14 3 (1.30%) DHTML
14 3 (1.30%) YUI
14 3 (1.30%) LESS
Miscellaneous
1 75 (32.61%) Social Media
2 46 (20.00%) User Experience
3 34 (14.78%) Analytical Skills
4 20 (8.70%) DTV
5 11 (4.78%) Blog
6 10 (4.35%) Psychology
7 8 (3.48%) Graphic Design
8 7 (3.04%) Copywriting
9 5 (2.17%) Algorithms
9 5 (2.17%) Digital Media
10 4 (1.74%) New Media
10 4 (1.74%) Management Information System
11 3 (1.30%) W3C
11 3 (1.30%) Mobile App
11 3 (1.30%) FMCG
12 2 (0.87%) Enterprise Software
12 2 (0.87%) Performance Metrics
12 2 (0.87%) NHS
13 1 (0.43%) N-Tier
13 1 (0.43%) PMI
Operating Systems
1 10 (4.35%) Linux
2 2 (0.87%) UNIX
3 1 (0.43%) Windows
3 1 (0.43%) Mac OS X
Processes & Methodologies
1 97 (42.17%) SEO
2 89 (38.70%) Pay per click
3 55 (23.91%) Analytics
4 51 (22.17%) Email Marketing
5 45 (19.57%) Content Management
6 42 (18.26%) E-Commerce
7 40 (17.39%) Web Development
8 29 (12.61%) B2C
9 27 (11.74%) B2B
10 23 (10.00%) CRM
11 22 (9.57%) Agile Software Development
11 22 (9.57%) Social Media Marketing
12 21 (9.13%) Web Design
13 20 (8.70%) Programme Management
13 20 (8.70%) Business Intelligence
13 20 (8.70%) Project Management
14 19 (8.26%) Business Development
15 18 (7.83%) Logistics
16 17 (7.39%) Online Marketing
17 13 (5.65%) Strategic Planning
Programming Languages
1 41 (17.83%) JavaScript
2 38 (16.52%) PHP
3 11 (4.78%) SQL
4 7 (3.04%) C#
5 4 (1.74%) Java
6 3 (1.30%) T-SQL
7 1 (0.43%) Groovy
7 1 (0.43%) Clojure
7 1 (0.43%) TypeScript
7 1 (0.43%) C
Qualifications
1 23 (10.00%) Degree
2 1 (0.43%) PRINCE2 Practitioner
2 1 (0.43%) Security Cleared
2 1 (0.43%) IIBA
2 1 (0.43%) PMI Certification
Quality Assurance & Compliance
1 2 (0.87%) QA
2 1 (0.43%) ISO/IEC 27001
Systems Management
1 1 (0.43%) Systems Management Server (SMS)
Vendors
1 53 (23.04%) Google
2 24 (10.43%) Microsoft
3 20 (8.70%) SAP
4 14 (6.09%) Adobe
5 7 (3.04%) Facebook
6 5 (2.17%) Twitter
7 4 (1.74%) Yahoo!
8 1 (0.43%) Business Objects
8 1 (0.43%) Cisco
8 1 (0.43%) Quark
8 1 (0.43%) Salesforce.com
8 1 (0.43%) Symantec
8 1 (0.43%) VMware
8 1 (0.43%) Vertica
8 1 (0.43%) Talend
8 1 (0.43%) Zend
8 1 (0.43%) Sitecore
Preston, Lancashire
Searchability.co.uk
Posted: 2 hours ago
Manchester, Lancashire
Premier IT
Posted: 20 hours ago
Preston, Lancashire
Searchability
Salary: £20000 - £28000 per annum + Benefits
Posted: 20 hours ago
Cheshire
Energize Recruitment Solutions Ltd
Salary: £30000 - £40000 per annum + Home Working
Posted: Yesterday
Manchester, Lancashire
Foresight Recruitment Solutions Ltd
Salary: £25000 - £35000 per annum
Posted: 3 days ago
Greater Manchester
EasyWebRecruitment.com
Salary: £115.30 per week
Posted: 4 days ago
Warrington, Cheshire
Adria Solutions Ltd
Salary: £25000 - £35000 per annum + Benefits
Posted: 4 days ago
Manchester, Lancashire
People Source Consulting
Salary: £40000 - £60000 per annum + bonus and benefits
Posted: 5 days ago
Manchester, Lancashire
HAYS INFORMATION TECHNOLOGY
Salary: £20000.00 - £25000.00 per annum
Posted: 5 days ago
Preston
Searchability
Salary: £20000 - £25000 per annum + Benefits
Posted: 6 days ago
Southport, Merseyside
People Source Consulting
Salary: £35000 - £43000 per annum + Benefits
Posted: 6 days ago
Cheshire
Maclean Moore Consulting
Salary: From £25,000 to £30,000 per annum + benefits
Posted: 6 days ago
Manchester
Adria Solutions Ltd
Salary: £30000 - £38000 per annum + Bonus and Benefits
Posted: 8 days ago
Lancaster
I4 Recruitment
Salary: £18k - 21k per year + Benefits
Posted: 13 days ago
Manchester
Mint Recruitment Solutions
Salary: £30000 - £37000 per annum + benefits
Posted: 15 days ago
Rochdale, Lancashire
Zen Internet Ltd
Salary: Up to £45,000 per annum depending on experience + benefits
Posted: 19 days ago
Liverpool
Mint Recruitment Solutions
Salary: £20000 - £25000 per annum
Posted: 20 days ago
Liverpool
6 Talent
Salary: £40,000 - £55,000 per year
Posted: 21 days ago
Rochdale, Lancashire
Zen Internet Ltd
Salary: Up to £31,000 per annum depending on experience + benefits
Posted: 27 days ago