The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 171 193 207
Rank change year-on-year
+22 +14
Permanent jobs citing Digital Marketing 89 51 56
As % of all permanent IT jobs located in the North West 1.21% 0.75% 0.76%
As % of the Processes & Methodologies category 1.44% 0.95% 0.96%
Number of salaries quoted 46 43 50
Average salary £38,000 £27,500 £31,250
Average salary % change year-on-year
+38.18% -12.00%
90% offered a salary of more than £24,500 £21,500 £24,950
10% offered a salary of more than £50,000 £46,000 £45,500
UK excluding London average salary £40,000 £32,500 £32,500
% change year-on-year
+23.07% -
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6197 5386 5832
As % of all permanent IT jobs located in the North West 83.92% 79.30% 78.98%
Number of salaries quoted 5047 4561 5012
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £26,750 £27,000
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Digital Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the North West region.

Digital Marketing Salary Trend in the North West

Digital Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the North West region over the 3 months to 23 September 2014.

Digital Marketing Salary Histogram in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +34 64 £45,000 +38.46% 12
Lancashire +11 18 £30,000 +27.65% 1
Merseyside +7 4 £24,000 -45.14%
Cheshire -22 3 £42,500 +61.90% 1
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 23 September 2014, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 217 (100.00%) Marketing
2 97 (44.70%) SEO
3 91 (41.94%) Pay per click
4 76 (35.02%) Google
5 74 (34.10%) Analytics
6 71 (32.72%) HTML
7 66 (30.41%) CSS
8 57 (26.27%) Social Media
9 54 (24.88%) Google Analytics
10 47 (21.66%) Online Marketing
11 45 (20.74%) JavaScript
12 38 (17.51%) E-Commerce
12 38 (17.51%) Advertising
13 34 (15.67%) Project Management
13 34 (15.67%) Analytical Skills
14 31 (14.29%) User Experience
15 28 (12.90%) Email Marketing
16 27 (12.44%) Degree
17 26 (11.98%) PHP
18 25 (11.52%) MS Excel
19 22 (10.14%) Facebook
19 22 (10.14%) Workflow
20 21 (9.68%) Web Design
21 20 (9.22%) CRM
21 20 (9.22%) Adobe
22 19 (8.76%) Internet
22 19 (8.76%) SQL
22 19 (8.76%) MVC
22 19 (8.76%) Twitter
22 19 (8.76%) Digital Media

Digital Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 23 September 2014, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (5.07%) WordPress
2 5 (2.30%) Apache
3 4 (1.84%) Drupal
4 1 (0.46%) Tomcat
4 1 (0.46%) SAS
4 1 (0.46%) Liferay
4 1 (0.46%) Node.js
Applications
1 25 (11.52%) MS Excel
2 11 (5.07%) MS Office
2 11 (5.07%) Spreadsheet
3 3 (1.38%) Adobe Illustrator
3 3 (1.38%) Photoshop
4 2 (0.92%) MS PowerPoint
5 1 (0.46%) MS Visio
Business Applications
1 54 (24.88%) Google Analytics
2 12 (5.53%) Magento
3 5 (2.30%) SAP Oil and Gas
4 3 (1.38%) WebTrends
5 2 (0.92%) SiteCatalyst
6 1 (0.46%) SAP BPC
Cloud Services
1 4 (1.84%) MailChimp
1 4 (1.84%) Responsys
Communications & Networking
1 19 (8.76%) Internet
2 1 (0.46%) GSM
2 1 (0.46%) FTP
2 1 (0.46%) SSL
Database & Business Intelligence
1 18 (8.29%) MySQL
2 15 (6.91%) SQL Server
3 11 (5.07%) DB2
3 11 (5.07%) Data Mining
3 11 (5.07%) Relational Database
4 3 (1.38%) SQL Server 2008
5 2 (0.92%) SQL Server Integration Services
6 1 (0.46%) BusinessObjects
6 1 (0.46%) PostgreSQL
6 1 (0.46%) SQL Server Reporting Services
6 1 (0.46%) BODI
6 1 (0.46%) Data Warehouse
Development Applications
1 3 (1.38%) Visual Studio
1 3 (1.38%) Eclipse
2 1 (0.46%) Maven
2 1 (0.46%) Atlassian Bamboo
2 1 (0.46%) Mockito
2 1 (0.46%) JUnit
General
1 217 (100.00%) Marketing
2 38 (17.51%) Advertising
3 18 (8.29%) Finance
4 7 (3.23%) Retail
5 5 (2.30%) Electronics
5 5 (2.30%) Telecoms
5 5 (2.30%) Manufacturing
6 4 (1.84%) Legal
7 2 (0.92%) Banking
7 2 (0.92%) Law
8 1 (0.46%) Multimedia
8 1 (0.46%) Local Government
Job Titles
1 47 (21.66%) Developer
2 25 (11.52%) Designer
3 24 (11.06%) SEO Executive
4 23 (10.60%) PPC Specialist
4 23 (10.60%) PPC Manager
4 23 (10.60%) PPC Analyst
4 23 (10.60%) PPC Executive
5 19 (8.76%) Analyst
5 19 (8.76%) Web Developer
6 16 (7.37%) PHP Developer
7 14 (6.45%) UI Designer
8 12 (5.53%) UI Developer
8 12 (5.53%) Project Manager
8 12 (5.53%) UI Programmer
9 11 (5.07%) Consultant
9 11 (5.07%) Marketing Analyst
9 11 (5.07%) Marketing Manager
10 10 (4.61%) Digital Project Manager
10 10 (4.61%) Marketing Executive
11 8 (3.69%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 71 (32.72%) HTML
2 66 (30.41%) CSS
3 15 (6.91%) .NET
3 15 (6.91%) jQuery
4 14 (6.45%) HTML5
5 10 (4.61%) ASP.NET
6 9 (4.15%) SOAP
7 8 (3.69%) XML
7 8 (3.69%) JSON
8 7 (3.23%) Zend Framework
8 7 (3.23%) CSS3
8 7 (3.23%) Twitter Bootstrap
9 5 (2.30%) Symfony
9 5 (2.30%) CakePHP
9 5 (2.30%) XHTML
10 4 (1.84%) Web Services
10 4 (1.84%) Backbone.js
10 4 (1.84%) KnockoutJS
11 3 (1.38%) GWT
12 1 (0.46%) ASP.NET MVC
Miscellaneous
1 57 (26.27%) Social Media
2 34 (15.67%) Analytical Skills
3 31 (14.29%) User Experience
4 19 (8.76%) Digital Media
5 14 (6.45%) Mobile App
6 12 (5.53%) Open Source
7 5 (2.30%) DTV
7 5 (2.30%) Blog
8 4 (1.84%) Graphic Design
8 4 (1.84%) Mathematics
8 4 (1.84%) Copywriting
9 3 (1.38%) Visualisation
9 3 (1.38%) Physics
9 3 (1.38%) Economics
9 3 (1.38%) Statistics
10 2 (0.92%) Online Banking
10 2 (0.92%) New Media
11 1 (0.46%) iPad
11 1 (0.46%) Reference Data
Operating Systems
1 7 (3.23%) Linux
Processes & Methodologies
1 97 (44.70%) SEO
2 91 (41.94%) Pay per click
3 74 (34.10%) Analytics
4 47 (21.66%) Online Marketing
5 38 (17.51%) E-Commerce
6 34 (15.67%) Project Management
7 28 (12.90%) Email Marketing
8 22 (10.14%) Workflow
9 21 (9.68%) Web Design
10 20 (9.22%) CRM
11 19 (8.76%) MVC
11 19 (8.76%) Business Development
12 18 (8.29%) Time Management
12 18 (8.29%) Data-Driven Marketing
13 17 (7.83%) Web Analytics
14 16 (7.37%) Web Development
14 16 (7.37%) B2C
15 15 (6.91%) Competitor Analysis
16 14 (6.45%) Agile Software Development
16 14 (6.45%) B2B
Programming Languages
1 45 (20.74%) JavaScript
2 26 (11.98%) PHP
3 19 (8.76%) SQL
4 13 (5.99%) C#
5 8 (3.69%) PHP5
6 5 (2.30%) Java
7 4 (1.84%) T-SQL
8 1 (0.46%) Objective-C
8 1 (0.46%) Perl
8 1 (0.46%) C
Qualifications
1 27 (12.44%) Degree
2 4 (1.84%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (0.46%) QA
Vendors
1 76 (35.02%) Google
2 22 (10.14%) Facebook
3 20 (9.22%) Adobe
4 19 (8.76%) Twitter
5 15 (6.91%) Microsoft
6 11 (5.07%) Coremetrics
7 10 (4.61%) Yahoo!
8 9 (4.15%) Zend
9 5 (2.30%) SAP
10 3 (1.38%) ClickTale
11 2 (0.92%) comScore
12 1 (0.46%) Eloqua
12 1 (0.46%) Business Objects
12 1 (0.46%) Salesforce.com
12 1 (0.46%) DoubleClick
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