The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 3 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 Dec 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 195 189 203
Rank change year-on-year
-6 +14
Permanent jobs citing Digital Marketing 65 53 70
As % of all permanent IT jobs located in the North West 1.04% 0.86% 0.93%
As % of the Processes & Methodologies category 1.18% 0.98% 1.08%
Number of salaries quoted 58 46 58
Median salary £35,000 £26,000 £27,500
Median salary % change year-on-year
+34.61% -5.45%
90% offered a salary of more than £24,000 £22,000 £20,500
10% offered a salary of more than £50,750 £37,500 £40,500
UK excluding London median salary £37,500 £40,000 £37,500
% change year-on-year
-6.25% +6.66%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5505 5404 6509
As % of all permanent IT jobs located in the North West 88.18% 87.77% 86.73%
Number of salaries quoted 4622 4442 5578
Median salary £42,500 £40,000 £40,000
Median salary % change year-on-year
+6.25% -
90% offered a salary of more than £29,746 £28,000 £27,500
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Digital Marketing
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the North West region.

Digital Marketing Salary Trend in the North West

Digital Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the North West region over the 3 months to 3 December 2016.

Digital Marketing Salary Histogram in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 3 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +9 48 £35,000 +27.27% 21
Lancashire +6 12 £32,500 +36.84% 4
Merseyside -16 3 £52,500 +55.55% 1
Cheshire -6 1 £75,000 +200.00% 1
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 3 December 2016, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Digital Marketing.

1 144 (100.00%) Marketing
2 56 (38.89%) CSS
3 51 (35.42%) HTML
4 49 (34.03%) SEO
5 47 (32.64%) Finance
6 46 (31.94%) WordPress
7 43 (29.86%) Analytics
8 40 (27.78%) Google
9 37 (25.69%) Web Development
10 35 (24.31%) Magento
11 34 (23.61%) Google Analytics
12 32 (22.22%) PHP
13 31 (21.53%) JavaScript
13 31 (21.53%) Business Intelligence
14 30 (20.83%) SAP
14 30 (20.83%) Manufacturing
14 30 (20.83%) Electronics
14 30 (20.83%) Telecoms
14 30 (20.83%) Programme Management
14 30 (20.83%) Agile Software Development
14 30 (20.83%) SAP Oil and Gas
15 29 (20.14%) jQuery
16 26 (18.06%) CMS
16 26 (18.06%) E-Commerce
17 23 (15.97%) MySQL
18 21 (14.58%) OpenCart
19 20 (13.89%) AdWords
19 20 (13.89%) User Experience
19 20 (13.89%) Java
20 19 (13.19%) Pay per click

Digital Marketing
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 46 (31.94%) WordPress
2 26 (18.06%) CMS
3 16 (11.11%) Drupal
4 14 (9.72%) Joomla!
5 6 (4.17%) Tomcat
6 4 (2.78%) Apache Spark
7 3 (2.08%) Apache
7 3 (2.08%) nginx
8 2 (1.39%) Apache Pig
9 1 (0.69%) DNN
9 1 (0.69%) OpenStack
9 1 (0.69%) SAS
9 1 (0.69%) Sitecore CMS
9 1 (0.69%) Umbraco
Applications
1 10 (6.94%) Photoshop
2 5 (3.47%) Adobe Illustrator
2 5 (3.47%) MS Excel
3 2 (1.39%) Spreadsheet
4 1 (0.69%) Adobe Creative Suite
4 1 (0.69%) InDesign
4 1 (0.69%) MS Office
4 1 (0.69%) MS PowerPoint
4 1 (0.69%) MS Visio
4 1 (0.69%) SPSS
Business Applications
1 35 (24.31%) Magento
2 30 (20.83%) SAP Oil and Gas
3 21 (14.58%) OpenCart
4 3 (2.08%) Payment Gateway
5 2 (1.39%) WebTrends
6 1 (0.69%) Dynamics NAV
Cloud Services
1 34 (23.61%) Google Analytics
2 20 (13.89%) AdWords
3 3 (2.08%) Sage Pay
4 2 (1.39%) Amazon AWS
4 2 (1.39%) PaaS
5 1 (0.69%) iTunes
5 1 (0.69%) Microsoft Azure
5 1 (0.69%) Responsys
Communications & Networking
1 2 (1.39%) Internet
1 2 (1.39%) Skype
2 1 (0.69%) Extranet
2 1 (0.69%) Firewall
2 1 (0.69%) Intrusion Detection
Database & Business Intelligence
1 23 (15.97%) MySQL
2 9 (6.25%) Big Data
3 8 (5.56%) SQL Server
4 7 (4.86%) Hadoop
5 4 (2.78%) Relational Database
6 2 (1.39%) Apache Hive
6 2 (1.39%) Impala
6 2 (1.39%) MongoDB
6 2 (1.39%) Sqoop
7 1 (0.69%) Amazon DynamoDB
7 1 (0.69%) Apache Cassandra
7 1 (0.69%) Couchbase
7 1 (0.69%) Electronic Patient Records
7 1 (0.69%) NoSQL
7 1 (0.69%) QlikView
7 1 (0.69%) RDBMS
Development Applications
1 8 (5.56%) Git (software)
1 8 (5.56%) Jenkins
2 5 (3.47%) Maven
3 4 (2.78%) Checkstyle
3 4 (2.78%) Eclipse
3 4 (2.78%) JIRA
4 3 (2.08%) Atlassian Bamboo
5 2 (1.39%) gulp
5 2 (1.39%) Selenium
6 1 (0.69%) Grunt
6 1 (0.69%) SpecFlow
6 1 (0.69%) TeamCity
6 1 (0.69%) Visual Website Optimizer
General
1 144 (100.00%) Marketing
2 47 (32.64%) Finance
3 30 (20.83%) Electronics
3 30 (20.83%) Manufacturing
3 30 (20.83%) Telecoms
4 13 (9.03%) Retail
5 7 (4.86%) Advertising
6 5 (3.47%) Music Industry
7 3 (2.08%) Brand Awareness
8 1 (0.69%) Banking
8 1 (0.69%) Corporate Banking
Job Titles
1 72 (50.00%) Developer
2 24 (16.67%) Senior Developer
3 23 (15.97%) Web Developer
4 14 (9.72%) Java Developer
5 13 (9.03%) PHP Developer
6 11 (7.64%) Analyst
6 11 (7.64%) Junior
6 11 (7.64%) Junior Developer
7 8 (5.56%) Front End Developer (Client-Side Developer)
7 8 (5.56%) Junior Web Developer
7 8 (5.56%) SEO Developer
8 7 (4.86%) Senior Java Developer
9 6 (4.17%) Full Stack Developer
9 6 (4.17%) PHP Web Developer
9 6 (4.17%) Project Manager
9 6 (4.17%) Senior Data Warehouse Specialist
9 6 (4.17%) Senior SEO Specialist
9 6 (4.17%) Senior Web Developer
9 6 (4.17%) SEO Specialist
10 5 (3.47%) Big Data Developer
Libraries, Frameworks & Software Standards
1 56 (38.89%) CSS
2 51 (35.42%) HTML
3 29 (20.14%) jQuery
4 19 (13.19%) HTML5
5 18 (12.50%) AngularJS
6 14 (9.72%) CSS3
7 12 (8.33%) Node.js
8 10 (6.94%) .NET
9 9 (6.25%) Laravel
10 8 (5.56%) ASP.NET
10 8 (5.56%) ASP.NET Web API
11 7 (4.86%) Sass
12 6 (4.17%) Symfony
13 5 (3.47%) D3.js
14 4 (2.78%) CodeIgniter
14 4 (2.78%) LESS
14 4 (2.78%) WCF
14 4 (2.78%) XML
15 2 (1.39%) .NET Framework
15 2 (1.39%) LAMP
Miscellaneous
1 20 (13.89%) User Experience
2 17 (11.81%) Analytical Skills
3 14 (9.72%) Social Media
4 10 (6.94%) iPad
5 9 (6.25%) Algorithms
6 6 (4.17%) Computer Science
7 5 (3.47%) Blog
8 4 (2.78%) Mathematics
8 4 (2.78%) Mobile App
9 3 (2.08%) Data Structures
10 2 (1.39%) Augmented Reality
10 2 (1.39%) Digital Media
10 2 (1.39%) FMCG
10 2 (1.39%) NHS
10 2 (1.39%) Social Network
11 1 (0.69%) 3D Graphics
11 1 (0.69%) BBC
11 1 (0.69%) iPhone
11 1 (0.69%) Management Information System
11 1 (0.69%) Visualisation
Operating Systems
1 11 (7.64%) Linux
2 6 (4.17%) Apple iOS
2 6 (4.17%) Unix
3 5 (3.47%) Windows
4 4 (2.78%) Windows Server
5 1 (0.69%) Android
5 1 (0.69%) CentOS
Processes & Methodologies
1 49 (34.03%) SEO
2 43 (29.86%) Analytics
3 37 (25.69%) Web Development
4 31 (21.53%) Business Intelligence
5 30 (20.83%) Agile Software Development
5 30 (20.83%) Programme Management
6 26 (18.06%) E-Commerce
7 19 (13.19%) Pay per click
8 14 (9.72%) Front End Development
9 13 (9.03%) Scrum
10 12 (8.33%) MVC
10 12 (8.33%) Project Management
11 10 (6.94%) OOP
12 9 (6.25%) Continuous Integration
13 8 (5.56%) Continuous Delivery
13 8 (5.56%) Software Engineering
13 8 (5.56%) Unit Testing
13 8 (5.56%) Web Design
14 7 (4.86%) Online Marketing
14 7 (4.86%) OO
Programming Languages
1 32 (22.22%) PHP
2 31 (21.53%) JavaScript
3 20 (13.89%) Java
4 12 (8.33%) C#
5 8 (5.56%) SQL
6 7 (4.86%) C++
7 6 (4.17%) Apple Swift
7 6 (4.17%) C
7 6 (4.17%) Objective-C
7 6 (4.17%) Python
8 3 (2.08%) Ruby
9 2 (1.39%) Groovy
10 1 (0.69%) Bash Shell
10 1 (0.69%) Clojure
10 1 (0.69%) Go
10 1 (0.69%) PL/SQL
10 1 (0.69%) R
10 1 (0.69%) T-SQL
Qualifications
1 14 (9.72%) Degree
2 2 (1.39%) CISSP
3 1 (0.69%) CISA
3 1 (0.69%) CISM
3 1 (0.69%) CRISC
3 1 (0.69%) ISEB
Quality Assurance & Compliance
1 4 (2.78%) PCI DSS
2 2 (1.39%) QA
3 1 (0.69%) SLA
System Software
1 1 (0.69%) Docker
Systems Management
1 5 (3.47%) Puppet
2 4 (2.78%) Ansible
3 3 (2.08%) HAProxy
3 3 (2.08%) Opscode Chef
4 1 (0.69%) cPanel
4 1 (0.69%) HP Quality Center
4 1 (0.69%) Kubernetes
4 1 (0.69%) Mesos
4 1 (0.69%) Rancher
4 1 (0.69%) rkt
4 1 (0.69%) Terraform
Vendors
1 40 (27.78%) Google
2 30 (20.83%) SAP
3 11 (7.64%) Zend
4 8 (5.56%) Microsoft
5 5 (3.47%) Twitter
6 4 (2.78%) Adobe
6 4 (2.78%) Facebook
7 3 (2.08%) Oracle
8 2 (1.39%) Atlassian
8 2 (1.39%) Cloudera
8 2 (1.39%) Hortonworks
8 2 (1.39%) Omniture
9 1 (0.69%) Ektron
9 1 (0.69%) EPiServer
9 1 (0.69%) Maxymiser
9 1 (0.69%) Monetate
9 1 (0.69%) Optimizely
9 1 (0.69%) Sitecore
9 1 (0.69%) Tableau
9 1 (0.69%) Yahoo!
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