The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 179 198 185
Rank change year-on-year
+19 -13
Permanent jobs citing Digital Marketing 75 49 59
As % of all permanent IT jobs located in the North West 1.00% 0.73% 0.81%
As % of the Processes & Methodologies category 1.19% 0.90% 1.02%
Number of salaries quoted 51 41 56
Average salary £34,000 £25,000 £32,500
Average salary % change year-on-year
+36.00% -23.07%
90% offered a salary of more than £20,550 £21,500 £25,500
10% offered a salary of more than £50,000 £50,000 £45,000
UK excluding London average salary £40,000 £32,250 £32,500
% change year-on-year
+24.03% -0.76%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6289 5429 5770
As % of all permanent IT jobs located in the North West 83.94% 80.38% 79.43%
Number of salaries quoted 5279 4549 4968
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,353 £27,000
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Digital Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the North West region.

Digital Marketing Salary Trend in the North West

Digital Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the North West region over the 3 months to 21 October 2014.

Digital Marketing Salary Histogram in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 21 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +22 55 £40,000 +48.14% 12
Lancashire +8 17 £30,000 +27.65% 1
Merseyside +14 2 - - 3
Cheshire -23 1 £42,500 +21.42%
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 21 October 2014, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 194 (100.00%) Marketing
2 94 (48.45%) SEO
3 86 (44.33%) Pay per click
4 65 (33.51%) Google
5 64 (32.99%) Analytics
6 61 (31.44%) HTML
7 57 (29.38%) Social Media
8 55 (28.35%) CSS
9 46 (23.71%) Google Analytics
10 41 (21.13%) Online Marketing
11 38 (19.59%) JavaScript
12 34 (17.53%) Advertising
13 33 (17.01%) E-Commerce
14 31 (15.98%) Project Management
15 26 (13.40%) Analytical Skills
16 25 (12.89%) Degree
17 24 (12.37%) MS Excel
18 21 (10.82%) PHP
18 21 (10.82%) Email Marketing
18 21 (10.82%) User Experience
19 20 (10.31%) Web Development
19 20 (10.31%) SQL
20 19 (9.79%) Internet
20 19 (9.79%) Web Design
20 19 (9.79%) Facebook
21 18 (9.28%) jQuery
21 18 (9.28%) MVC
22 17 (8.76%) Workflow
22 17 (8.76%) Finance
22 17 (8.76%) CRM

Digital Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 21 October 2014, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (6.19%) WordPress
2 5 (2.58%) Apache
3 3 (1.55%) Drupal
3 3 (1.55%) Umbraco
3 3 (1.55%) CMS
4 1 (0.52%) Node.js
4 1 (0.52%) Liferay
4 1 (0.52%) SAS
4 1 (0.52%) Tomcat
Applications
1 24 (12.37%) MS Excel
2 12 (6.19%) MS Office
3 11 (5.67%) Spreadsheet
3 11 (5.67%) Adobe Creative Suite
4 3 (1.55%) MS PowerPoint
4 3 (1.55%) Photoshop
4 3 (1.55%) Adobe Illustrator
Business Applications
1 46 (23.71%) Google Analytics
2 11 (5.67%) Magento
3 4 (2.06%) SAP Oil and Gas
4 3 (1.55%) WebTrends
5 2 (1.03%) SiteCatalyst
6 1 (0.52%) SAP BPC
Cloud Services
1 3 (1.55%) MailChimp
2 1 (0.52%) Responsys
Communications & Networking
1 19 (9.79%) Internet
2 2 (1.03%) Intranet
3 1 (0.52%) GSM
3 1 (0.52%) FTP
Database & Business Intelligence
1 17 (8.76%) MySQL
2 12 (6.19%) SQL Server
3 11 (5.67%) DB2
3 11 (5.67%) Data Mining
3 11 (5.67%) Relational Database
4 2 (1.03%) SQL Server 2008
5 1 (0.52%) BODI
5 1 (0.52%) SQL Server Integration Services
5 1 (0.52%) Data Warehouse
5 1 (0.52%) BusinessObjects
5 1 (0.52%) SQL Server Reporting Services
5 1 (0.52%) PostgreSQL
Development Applications
1 3 (1.55%) Visual Studio
2 2 (1.03%) Eclipse
3 1 (0.52%) Atlassian Bamboo
3 1 (0.52%) Mockito
3 1 (0.52%) JUnit
3 1 (0.52%) Maven
General
1 194 (100.00%) Marketing
2 34 (17.53%) Advertising
3 17 (8.76%) Finance
4 4 (2.06%) Electronics
4 4 (2.06%) Telecoms
4 4 (2.06%) Manufacturing
4 4 (2.06%) Retail
5 3 (1.55%) Law
6 1 (0.52%) Local Government
6 1 (0.52%) Banking
6 1 (0.52%) Multimedia
Job Titles
1 37 (19.07%) Developer
2 21 (10.82%) SEO Executive
3 19 (9.79%) PPC Specialist
3 19 (9.79%) PPC Executive
3 19 (9.79%) PPC Manager
3 19 (9.79%) PPC Analyst
4 18 (9.28%) Analyst
5 16 (8.25%) PHP Developer
6 15 (7.73%) Web Developer
6 15 (7.73%) Designer
7 13 (6.70%) Project Manager
8 12 (6.19%) Digital Project Manager
8 12 (6.19%) Marketing Executive
9 11 (5.67%) Marketing Analyst
9 11 (5.67%) Consultant
9 11 (5.67%) Marketing Manager
10 10 (5.15%) UI Designer
11 9 (4.64%) Senior Developer
12 8 (4.12%) Development Manager
12 8 (4.12%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 61 (31.44%) HTML
2 55 (28.35%) CSS
3 18 (9.28%) jQuery
4 17 (8.76%) HTML5
5 15 (7.73%) .NET
6 10 (5.15%) ASP.NET
6 10 (5.15%) CSS3
7 8 (4.12%) SOAP
7 8 (4.12%) Twitter Bootstrap
8 7 (3.61%) JSON
8 7 (3.61%) Zend Framework
8 7 (3.61%) XML
9 5 (2.58%) Symfony
9 5 (2.58%) CakePHP
9 5 (2.58%) XHTML
10 4 (2.06%) Backbone.js
10 4 (2.06%) KnockoutJS
11 3 (1.55%) ASP.NET MVC
11 3 (1.55%) Web Services
12 2 (1.03%) GWT
Miscellaneous
1 57 (29.38%) Social Media
2 26 (13.40%) Analytical Skills
3 21 (10.82%) User Experience
4 17 (8.76%) Digital Media
5 13 (6.70%) Mobile App
6 10 (5.15%) Open Source
7 7 (3.61%) Copywriting
8 5 (2.58%) Blog
8 5 (2.58%) Mathematics
9 4 (2.06%) DTV
9 4 (2.06%) Graphic Design
10 3 (1.55%) Statistics
10 3 (1.55%) Physics
10 3 (1.55%) Visualisation
10 3 (1.55%) Economics
11 1 (0.52%) Online Banking
11 1 (0.52%) Reference Data
11 1 (0.52%) New Media
11 1 (0.52%) iPad
Operating Systems
1 6 (3.09%) Linux
Processes & Methodologies
1 94 (48.45%) SEO
2 86 (44.33%) Pay per click
3 64 (32.99%) Analytics
4 41 (21.13%) Online Marketing
5 33 (17.01%) E-Commerce
6 31 (15.98%) Project Management
7 21 (10.82%) Email Marketing
8 20 (10.31%) Web Development
9 19 (9.79%) Web Design
10 18 (9.28%) MVC
11 17 (8.76%) Workflow
11 17 (8.76%) CRM
11 17 (8.76%) Business Development
11 17 (8.76%) Web Analytics
12 16 (8.25%) Agile Software Development
13 14 (7.22%) Time Management
14 13 (6.70%) PRINCE2
14 13 (6.70%) Data-Driven Marketing
15 12 (6.19%) B2C
16 11 (5.67%) Direct Marketing
Programming Languages
1 38 (19.59%) JavaScript
2 21 (10.82%) PHP
3 20 (10.31%) SQL
4 13 (6.70%) C#
5 8 (4.12%) PHP5
6 6 (3.09%) Java
7 3 (1.55%) T-SQL
8 2 (1.03%) VB.NET
9 1 (0.52%) C
9 1 (0.52%) Perl
9 1 (0.52%) Objective-C
Qualifications
1 25 (12.89%) Degree
2 4 (2.06%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (1.55%) QA
Vendors
1 65 (33.51%) Google
2 19 (9.79%) Facebook
3 17 (8.76%) Twitter
4 15 (7.73%) Microsoft
5 11 (5.67%) Coremetrics
5 11 (5.67%) Adobe
6 10 (5.15%) Zend
7 8 (4.12%) Yahoo!
8 4 (2.06%) SAP
9 3 (1.55%) ClickTale
10 2 (1.03%) comScore
11 1 (0.52%) DoubleClick
11 1 (0.52%) Eloqua
11 1 (0.52%) Oracle
11 1 (0.52%) Business Objects
11 1 (0.52%) Salesforce.com
Manchester, Lancashire
People Source Consulting
Salary: £48000 - £53000 per annum + excellent benefits scheme
Posted: 40 minutes ago
Oldham, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: 8 hours ago
Southport, Merseyside
People Source Consulting
Salary: £30000 - £40000 per annum + benefits
Posted: Yesterday
Wirral, Merseyside
Coburg Banks IT
Salary: £25000 - £30000 per annum
Posted: Yesterday
Rochdale, Lancashire
Zen Internet Ltd
Salary: From £36,000 to £43,000 per annum depending on experience + benefits
Posted: Yesterday
Liverpool, Merseyside
Oscar Associates (UK) Ltd
Salary: £18000 - £25000 per annum
Posted: Yesterday
Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum + Free Parking and Health Care
Posted: Yesterday
Altrincham, Cheshire
Oscar Associates (UK) Ltd
Salary: £20000 - £28000 per annum
Posted: Yesterday
Stockport, Cheshire
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: Yesterday
Bury, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum
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Foresight Recruitment Solutions Ltd
Salary: From £20,000 to £26,000 per annum
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Manchester, Lancashire
People Source Consulting
Salary: £45000 - £50000 per annum + excellent benefits scheme
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Manchester, Lancashire
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Salary: £18000 - £22000 per annum
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Manchester, Lancashire
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Salford
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Salary: £40000 - £47000 per annum + competitive
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