The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 185 144 207
Rank change year-on-year
-41 +63
Permanent jobs citing Digital Marketing 69 117 34
As % of all permanent IT jobs located in the North West 1.03% 1.59% 0.50%
As % of the Processes & Methodologies category 1.19% 1.91% 0.62%
Number of salaries quoted 58 63 29
Average salary £30,000 £32,000 £30,000
Average salary % change year-on-year
-6.25% +6.66%
90% offered a salary of more than £20,400 £22,500 £20,000
10% offered a salary of more than £45,000 £49,500 £35,900
UK excluding London average salary £40,000 £37,500 £32,500
% change year-on-year
+6.66% +15.38%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5777 6128 5466
As % of all permanent IT jobs located in the North West 85.90% 83.50% 79.74%
Number of salaries quoted 4790 4867 4629
Average salary £41,000 £40,000 £38,000
Average salary % change year-on-year
+2.50% +5.26%
90% offered a salary of more than £28,000 £27,500 £27,000
10% offered a salary of more than £60,000 £55,500 £57,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Digital Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the North West region.

Digital Marketing Salary Trend in the North West

Digital Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the North West region over the 3 months to 28 August 2015.

Digital Marketing Salary Histogram in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -34 43 £28,250 -22.60% 7
Lancashire 0 12 £31,500 +5.00% 6
Cheshire +1 8 £26,000 -16.80% 2
Merseyside +5 5 £39,500 +64.58% 1
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 28 August 2015, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 187 (100.00%) Marketing
2 79 (42.25%) SEO
3 73 (39.04%) HTML
4 70 (37.43%) Social Media
5 65 (34.76%) Pay per click
6 54 (28.88%) CSS
7 53 (28.34%) Email Marketing
8 45 (24.06%) PHP
8 45 (24.06%) jQuery
9 39 (20.86%) Content Management
9 39 (20.86%) Analytics
10 38 (20.32%) E-Commerce
11 35 (18.72%) WordPress
12 34 (18.18%) Google
13 32 (17.11%) JavaScript
14 30 (16.04%) Finance
15 29 (15.51%) User Experience
15 29 (15.51%) Analytical Skills
16 28 (14.97%) Google Analytics
17 27 (14.44%) Web Development
18 26 (13.90%) Telecoms
19 24 (12.83%) Agile Software Development
19 24 (12.83%) Social Media Marketing
20 22 (11.76%) SAP Oil and Gas
20 22 (11.76%) Electronics
20 22 (11.76%) Manufacturing
20 22 (11.76%) CMS
20 22 (11.76%) Programme Management
20 22 (11.76%) SAP
20 22 (11.76%) Business Intelligence

Digital Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 28 August 2015, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 35 (18.72%) WordPress
2 22 (11.76%) CMS
3 7 (3.74%) Apache
4 4 (2.14%) Node.js
5 3 (1.60%) WebSphere
Applications
1 20 (10.70%) Photoshop
2 16 (8.56%) Adobe Illustrator
3 11 (5.88%) Adobe Creative Suite
4 6 (3.21%) MS Office
5 5 (2.67%) InDesign
6 4 (2.14%) Fireworks
7 3 (1.60%) MS Excel
7 3 (1.60%) MS Project
8 2 (1.07%) MS PowerPoint
8 2 (1.07%) Spreadsheet
Business Applications
1 22 (11.76%) SAP Oil and Gas
2 4 (2.14%) Dynamics CRM
3 3 (1.60%) Magento
3 3 (1.60%) Shopify
4 1 (0.53%) SAP BPC
Cloud Services
1 28 (14.97%) Google Analytics
2 3 (1.60%) GitHub
2 3 (1.60%) MailChimp
3 2 (1.07%) Microsoft Azure
4 1 (0.53%) Trello
4 1 (0.53%) Cloud Computing
Communications & Networking
1 7 (3.74%) Internet
2 4 (2.14%) Intranet
3 3 (1.60%) SSL
4 2 (1.07%) SSH
5 1 (0.53%) NAS
5 1 (0.53%) SAN
5 1 (0.53%) FTP
Database & Business Intelligence
1 12 (6.42%) MySQL
2 10 (5.35%) SQL Server
3 7 (3.74%) SQL Server Integration Services
3 7 (3.74%) SQL Server Reporting Services
4 5 (2.67%) Big Data
4 5 (2.67%) Relational Database
5 4 (2.14%) MongoDB
6 3 (1.60%) Data Warehouse
7 1 (0.53%) DTS
7 1 (0.53%) Data Mining
7 1 (0.53%) BusinessObjects
7 1 (0.53%) SQL Server 2000
7 1 (0.53%) Data Mart
7 1 (0.53%) BODI
7 1 (0.53%) SQL Server 2005
7 1 (0.53%) Couchbase
7 1 (0.53%) OLAP
7 1 (0.53%) QlikView
7 1 (0.53%) SQL Server Analysis Services
7 1 (0.53%) SQL Server 2008
Development Applications
1 9 (4.81%) Dreamweaver
2 7 (3.74%) Grunt
3 5 (2.67%) Git (software)
4 4 (2.14%) Bower
5 2 (1.07%) Team Foundation Server
5 2 (1.07%) Selenium
6 1 (0.53%) Talend Open Studio
6 1 (0.53%) NUnit
6 1 (0.53%) MSTest
6 1 (0.53%) Balsamiq Mockups
6 1 (0.53%) SpecFlow
General
1 187 (100.00%) Marketing
2 30 (16.04%) Finance
3 26 (13.90%) Telecoms
4 22 (11.76%) Manufacturing
4 22 (11.76%) Electronics
5 18 (9.63%) Advertising
6 14 (7.49%) Retail
7 5 (2.67%) Legal
8 4 (2.14%) Back Office
8 4 (2.14%) Multimedia
9 1 (0.53%) Local Government
9 1 (0.53%) Law
9 1 (0.53%) Games
Job Titles
1 51 (27.27%) Developer
2 19 (10.16%) Marketing Manager
3 16 (8.56%) PHP Developer
3 16 (8.56%) Marketing Executive
4 15 (8.02%) PPC Specialist
4 15 (8.02%) PPC Manager
4 15 (8.02%) PPC Analyst
4 15 (8.02%) Digital Marketing Executive
4 15 (8.02%) PPC Executive
5 13 (6.95%) Designer
5 13 (6.95%) Junior
6 12 (6.42%) Account Manager
7 11 (5.88%) Junior Developer
8 10 (5.35%) Project Manager
8 10 (5.35%) Web Developer
9 9 (4.81%) Web Designer
10 8 (4.28%) Junior PHP Developer
10 8 (4.28%) Front-End Developer
11 7 (3.74%) Website Developer
11 7 (3.74%) Analyst
Libraries, Frameworks & Software Standards
1 73 (39.04%) HTML
2 54 (28.88%) CSS
3 45 (24.06%) jQuery
4 18 (9.63%) .NET
5 12 (6.42%) XML
5 12 (6.42%) HTML5
6 9 (4.81%) CSS3
7 8 (4.28%) ASP.NET
8 6 (3.21%) Ajax
9 4 (2.14%) DHTML
9 4 (2.14%) Razor View Engine
9 4 (2.14%) AngularJS
10 3 (1.60%) Sass
10 3 (1.60%) Flash
10 3 (1.60%) XHTML
11 2 (1.07%) LAMP
11 2 (1.07%) SOAP
11 2 (1.07%) JSON
11 2 (1.07%) Symfony
11 2 (1.07%) CodeIgniter
Miscellaneous
1 70 (37.43%) Social Media
2 29 (15.51%) User Experience
2 29 (15.51%) Analytical Skills
3 22 (11.76%) DTV
4 11 (5.88%) Graphic Design
5 9 (4.81%) Blog
6 7 (3.74%) Mobile App
7 6 (3.21%) Management Information System
8 5 (2.67%) Algorithms
9 4 (2.14%) Performance Metrics
9 4 (2.14%) New Media
9 4 (2.14%) W3C
9 4 (2.14%) Computer Science
9 4 (2.14%) Copywriting
9 4 (2.14%) Mathematics
10 3 (1.60%) FMCG
11 2 (1.07%) Digital Media
11 2 (1.07%) Enterprise Software
11 2 (1.07%) NHS
12 1 (0.53%) N-Tier
Operating Systems
1 9 (4.81%) Linux
2 4 (2.14%) Android
2 4 (2.14%) Apple iOS
3 3 (1.60%) Mac OS X
3 3 (1.60%) UNIX
4 2 (1.07%) Windows
Processes & Methodologies
1 79 (42.25%) SEO
2 65 (34.76%) Pay per click
3 53 (28.34%) Email Marketing
4 39 (20.86%) Content Management
4 39 (20.86%) Analytics
5 38 (20.32%) E-Commerce
6 27 (14.44%) Web Development
7 24 (12.83%) Social Media Marketing
7 24 (12.83%) Agile Software Development
8 22 (11.76%) Business Intelligence
8 22 (11.76%) Programme Management
9 17 (9.09%) Business Development
10 15 (8.02%) CRM
11 14 (7.49%) Marketing Strategy
12 13 (6.95%) Online Marketing
13 11 (5.88%) Web Design
14 9 (4.81%) Data Analysis
14 9 (4.81%) OO
14 9 (4.81%) B2C
14 9 (4.81%) Responsive Web Design
Programming Languages
1 45 (24.06%) PHP
2 32 (17.11%) JavaScript
3 14 (7.49%) SQL
4 10 (5.35%) C#
5 9 (4.81%) Java
6 5 (2.67%) C
7 2 (1.07%) T-SQL
8 1 (0.53%) Groovy
8 1 (0.53%) Clojure
8 1 (0.53%) TypeScript
8 1 (0.53%) C++
Qualifications
1 18 (9.63%) Degree
2 1 (0.53%) PRINCE2 Practitioner
2 1 (0.53%) IIBA
2 1 (0.53%) PRINCE2 Certification
2 1 (0.53%) PMI Certification
Quality Assurance & Compliance
1 2 (1.07%) QA
Systems Management
1 1 (0.53%) Systems Management Server (SMS)
Vendors
1 34 (18.18%) Google
2 22 (11.76%) SAP
3 14 (7.49%) Adobe
4 13 (6.95%) Microsoft
5 6 (3.21%) Facebook
6 4 (2.14%) Oracle
7 3 (1.60%) Quark
7 3 (1.60%) Twitter
8 1 (0.53%) Vertica
8 1 (0.53%) Talend
8 1 (0.53%) VMware
8 1 (0.53%) Mentor Graphics
8 1 (0.53%) Cisco
8 1 (0.53%) IBM
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