The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 30 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 167 203 182
Rank change year-on-year
+36 -21
Permanent jobs citing Digital Marketing 89 59 86
As % of all permanent IT jobs located in the North West 1.39% 0.88% 1.16%
As % of the Processes & Methodologies category 1.58% 1.00% 1.33%
Number of salaries quoted 80 48 47
Median salary £32,500 £27,750 £38,000
Median salary % change year-on-year
+17.11% -26.97%
90% offered a salary of more than £25,000 £20,500 £24,600
10% offered a salary of more than £50,500 £45,750 £50,000
UK excluding London median salary £40,000 £40,000 £40,000
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5631 5908 6451
As % of all permanent IT jobs located in the North West 88.16% 88.32% 86.70%
Number of salaries quoted 4712 4906 5306
Median salary £42,500 £42,000 £40,000
Median salary % change year-on-year
+1.19% +5.00%
90% offered a salary of more than £29,091 £29,000 £27,500
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Digital Marketing
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the North West region.

Digital Marketing Salary Trend in the North West

Digital Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the North West region over the 3 months to 30 September 2016.

Digital Marketing Salary Histogram in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 30 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +45 76 £32,500 +13.04% 16
Lancashire +11 8 £32,500 +16.07% 5
Cheshire +17 5 £55,000 +111.53% 1
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 30 September 2016, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Digital Marketing.

1 152 (100.00%) Marketing
2 61 (40.13%) CSS
3 58 (38.16%) HTML
4 52 (34.21%) Analytics
5 50 (32.89%) Finance
6 47 (30.92%) SEO
7 44 (28.95%) Google
8 38 (25.00%) Web Development
8 38 (25.00%) WordPress
9 36 (23.68%) Google Analytics
9 36 (23.68%) SAP Oil and Gas
9 36 (23.68%) Electronics
9 36 (23.68%) Telecoms
9 36 (23.68%) Manufacturing
9 36 (23.68%) Programme Management
9 36 (23.68%) SAP
9 36 (23.68%) Business Intelligence
10 35 (23.03%) jQuery
11 34 (22.37%) JavaScript
11 34 (22.37%) Magento
12 30 (19.74%) Agile Software Development
13 29 (19.08%) E-Commerce
14 28 (18.42%) MySQL
15 27 (17.76%) PHP
16 24 (15.79%) CMS
17 23 (15.13%) Pay per click
17 23 (15.13%) HTML5
18 20 (13.16%) AdWords
19 19 (12.50%) Front End Development
20 18 (11.84%) AngularJS

Digital Marketing
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (25.00%) WordPress
2 24 (15.79%) CMS
3 13 (8.55%) Drupal
4 12 (7.89%) Joomla!
5 7 (4.61%) Apache
6 6 (3.95%) Tomcat
7 4 (2.63%) nginx
8 3 (1.97%) Apache Spark
9 1 (0.66%) Apache Pig
9 1 (0.66%) DNN
9 1 (0.66%) OpenStack
9 1 (0.66%) SAS
9 1 (0.66%) Sitecore CMS
9 1 (0.66%) Umbraco
Applications
1 6 (3.95%) Photoshop
2 3 (1.97%) MS Excel
2 3 (1.97%) Spreadsheet
3 1 (0.66%) Adobe Creative Suite
3 1 (0.66%) Adobe Illustrator
3 1 (0.66%) InDesign
3 1 (0.66%) MS Visio
Business Applications
1 36 (23.68%) SAP Oil and Gas
2 34 (22.37%) Magento
3 17 (11.18%) OpenCart
4 2 (1.32%) WebTrends
5 1 (0.66%) SDL Web 8
Cloud Services
1 36 (23.68%) Google Analytics
2 20 (13.16%) AdWords
3 1 (0.66%) Amazon AWS
3 1 (0.66%) iTunes
3 1 (0.66%) Microsoft Azure
3 1 (0.66%) Office 365
3 1 (0.66%) PaaS
Communications & Networking
1 2 (1.32%) Internet
1 2 (1.32%) Skype
2 1 (0.66%) Extranet
2 1 (0.66%) TCP/IP
2 1 (0.66%) Wireless
Database & Business Intelligence
1 28 (18.42%) MySQL
2 11 (7.24%) Big Data
3 6 (3.95%) SQL Server
4 5 (3.29%) Hadoop
5 4 (2.63%) Relational Database
6 2 (1.32%) Couchbase
6 2 (1.32%) Electronic Patient Records
7 1 (0.66%) Apache Hive
7 1 (0.66%) BusinessObjects
7 1 (0.66%) Data Mining
7 1 (0.66%) Data Warehouse
7 1 (0.66%) Impala
7 1 (0.66%) MongoDB
7 1 (0.66%) NoSQL
7 1 (0.66%) Power BI
7 1 (0.66%) Qlik Sense
7 1 (0.66%) QlikView
7 1 (0.66%) RDBMS
7 1 (0.66%) SQL Server Integration Services
7 1 (0.66%) Sqoop
Development Applications
1 12 (7.89%) Git (software)
2 11 (7.24%) Jenkins
3 5 (3.29%) JIRA
3 5 (3.29%) Maven
4 4 (2.63%) Atlassian Bamboo
4 4 (2.63%) Checkstyle
4 4 (2.63%) Eclipse
5 3 (1.97%) Grunt
5 3 (1.97%) Phing
6 2 (1.32%) gulp
6 2 (1.32%) Selenium
6 2 (1.32%) SpecFlow
6 2 (1.32%) TeamCity
7 1 (0.66%) Bower
7 1 (0.66%) GitLab
7 1 (0.66%) IntelliJ
7 1 (0.66%) NUnit
7 1 (0.66%) Subversion
7 1 (0.66%) VSS/SourceSafe
7 1 (0.66%) webpack
General
1 152 (100.00%) Marketing
2 50 (32.89%) Finance
3 36 (23.68%) Electronics
3 36 (23.68%) Manufacturing
3 36 (23.68%) Telecoms
4 12 (7.89%) Retail
5 10 (6.58%) Advertising
6 6 (3.95%) Music Industry
7 4 (2.63%) Brand Awareness
8 1 (0.66%) Banking
8 1 (0.66%) Corporate Banking
8 1 (0.66%) Games
8 1 (0.66%) Legal
8 1 (0.66%) Local Government
Job Titles
1 71 (46.71%) Developer
2 25 (16.45%) Senior Developer
3 16 (10.53%) Web Developer
4 13 (8.55%) PHP Developer
5 12 (7.89%) Java Developer
6 10 (6.58%) Front End Developer (Client-Side Developer)
6 10 (6.58%) Junior
6 10 (6.58%) Junior Developer
7 8 (5.26%) Software Engineer
8 7 (4.61%) Senior Java Developer
8 7 (4.61%) SEO Specialist
9 6 (3.95%) Junior Web Developer
9 6 (3.95%) Project Manager
9 6 (3.95%) Senior Data Warehouse Specialist
9 6 (3.95%) Senior SEO Specialist
9 6 (3.95%) Senior Web Developer
9 6 (3.95%) SEO Developer
10 5 (3.29%) Big Data Developer
10 5 (3.29%) Full Stack Developer
10 5 (3.29%) Tester
Libraries, Frameworks & Software Standards
1 61 (40.13%) CSS
2 58 (38.16%) HTML
3 35 (23.03%) jQuery
4 23 (15.13%) HTML5
5 18 (11.84%) AngularJS
6 17 (11.18%) CSS3
7 12 (7.89%) Sass
8 11 (7.24%) Node.js
9 9 (5.92%) .NET
9 9 (5.92%) Symfony
10 7 (4.61%) ASP.NET
10 7 (4.61%) JSON
10 7 (4.61%) XML
11 6 (3.95%) Ajax
11 6 (3.95%) ASP.NET Web API
12 5 (3.29%) LESS
13 4 (2.63%) .NET Framework
13 4 (2.63%) CodeIgniter
13 4 (2.63%) D3.js
13 4 (2.63%) Laravel
Miscellaneous
1 16 (10.53%) Analytical Skills
2 15 (9.87%) User Experience
3 14 (9.21%) Social Media
4 13 (8.55%) Algorithms
5 9 (5.92%) iPad
6 7 (4.61%) Computer Science
7 4 (2.63%) Augmented Reality
7 4 (2.63%) Mathematics
7 4 (2.63%) Mobile App
7 4 (2.63%) Statistics
8 3 (1.97%) 3D Graphics
8 3 (1.97%) Blog
8 3 (1.97%) NHS
9 2 (1.32%) Data Structures
9 2 (1.32%) Digital Media
9 2 (1.32%) Field-Programmable Gate Array
9 2 (1.32%) FMCG
10 1 (0.66%) Data Centre
10 1 (0.66%) Embedded Systems
10 1 (0.66%) Enterprise Software
Operating Systems
1 12 (7.89%) Linux
2 6 (3.95%) Unix
3 5 (3.29%) Apple iOS
3 5 (3.29%) Windows
4 1 (0.66%) Android
4 1 (0.66%) Windows Server
Processes & Methodologies
1 52 (34.21%) Analytics
2 47 (30.92%) SEO
3 38 (25.00%) Web Development
4 36 (23.68%) Business Intelligence
4 36 (23.68%) Programme Management
5 30 (19.74%) Agile Software Development
6 29 (19.08%) E-Commerce
7 23 (15.13%) Pay per click
8 19 (12.50%) Front End Development
9 15 (9.87%) MVC
10 14 (9.21%) Scrum
10 14 (9.21%) Software Engineering
11 12 (7.89%) OOP
12 11 (7.24%) OO
13 8 (5.26%) Content Management
13 8 (5.26%) DevOps
14 7 (4.61%) Continuous Delivery
14 7 (4.61%) Continuous Integration
14 7 (4.61%) Kanban
14 7 (4.61%) Unit Testing
Programming Languages
1 34 (22.37%) JavaScript
2 27 (17.76%) PHP
3 17 (11.18%) Java
4 12 (7.89%) C#
5 11 (7.24%) C++
6 7 (4.61%) SQL
7 6 (3.95%) Python
8 5 (3.29%) Apple Swift
8 5 (3.29%) C
8 5 (3.29%) Objective-C
9 3 (1.97%) T-SQL
10 2 (1.32%) MATLAB
10 2 (1.32%) Ruby
11 1 (0.66%) Assembly Language
11 1 (0.66%) Clojure
11 1 (0.66%) Groovy
11 1 (0.66%) Perl
11 1 (0.66%) PL/SQL
11 1 (0.66%) VB
11 1 (0.66%) VB.NET
Qualifications
1 16 (10.53%) Degree
2 1 (0.66%) CISA
2 1 (0.66%) CISSP
2 1 (0.66%) CRISC
2 1 (0.66%) ISEB
2 1 (0.66%) PhD
Quality Assurance & Compliance
1 4 (2.63%) PCI DSS
2 3 (1.97%) QA
3 1 (0.66%) Data Quality
3 1 (0.66%) JTAG
Systems Management
1 8 (5.26%) Puppet
2 4 (2.63%) Ansible
2 4 (2.63%) HAProxy
2 4 (2.63%) Opscode Chef
3 1 (0.66%) cPanel
3 1 (0.66%) HP Quality Center
Vendors
1 44 (28.95%) Google
2 36 (23.68%) SAP
3 8 (5.26%) Microsoft
4 6 (3.95%) Twitter
4 6 (3.95%) Zend
5 4 (2.63%) Atlassian
6 3 (1.97%) Facebook
7 2 (1.32%) Adobe
7 2 (1.32%) EPiServer
7 2 (1.32%) Omniture
7 2 (1.32%) Oracle
8 1 (0.66%) Cloudera
8 1 (0.66%) Ektron
8 1 (0.66%) Hortonworks
8 1 (0.66%) Maxymiser
8 1 (0.66%) Sitecore
8 1 (0.66%) Symantec
8 1 (0.66%) Veritas
8 1 (0.66%) VMware
8 1 (0.66%) Yahoo!
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Salary: £25k - 40k per year + Exc Benefits
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