The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 124 139 214
Rank change year-on-year
+15 +75
Permanent jobs citing Digital Marketing 117 114 52
As % of all permanent IT jobs located in the North West 1.94% 1.67% 0.71%
As % of the Processes & Methodologies category 2.27% 2.03% 0.87%
Number of salaries quoted 73 73 42
Average salary £27,500 £27,500 £34,000
Average salary % change year-on-year
- -19.11%
90% offered a salary of more than £21,500 £21,500 £25,000
10% offered a salary of more than £47,400 £45,000 £37,500
UK excluding London average salary £40,000 £35,000 £35,000
% change year-on-year
+14.28% -
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5157 5629 5944
As % of all permanent IT jobs located in the North West 85.44% 82.60% 81.11%
Number of salaries quoted 4143 4526 5031
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £26,000
10% offered a salary of more than £58,000 £57,500 £56,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Digital Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the North West region.

Digital Marketing Salary Trend in the North West

Digital Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the North West region over the 3 months to 29 May 2015.

Digital Marketing Salary Histogram in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 29 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +2 47 £32,000 +16.36% 13
Cheshire +3 31 £27,500 -14.06% 6
Lancashire +12 30 £22,500 +3.44% 3
Merseyside +8 8 £30,000 +33.33% 1
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 29 May 2015, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 232 (100.00%) Marketing
2 91 (39.22%) SEO
3 83 (35.78%) Pay per click
4 82 (35.34%) HTML
5 79 (34.05%) Social Media
6 69 (29.74%) CSS
7 49 (21.12%) jQuery
8 48 (20.69%) Analytics
9 46 (19.83%) Content Management
10 45 (19.40%) Google
10 45 (19.40%) Web Development
10 45 (19.40%) Email Marketing
11 44 (18.97%) E-Commerce
12 42 (18.10%) Finance
12 42 (18.10%) User Experience
13 41 (17.67%) JavaScript
13 41 (17.67%) Google Analytics
14 40 (17.24%) WordPress
15 39 (16.81%) PHP
16 37 (15.95%) Analytical Skills
17 33 (14.22%) Web Design
18 30 (12.93%) B2B
18 30 (12.93%) HTML5
19 29 (12.50%) Degree
20 28 (12.07%) B2C
20 28 (12.07%) Photoshop
20 28 (12.07%) CRM
21 23 (9.91%) Advertising
22 22 (9.48%) CMS
22 22 (9.48%) Social Media Marketing

Digital Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 29 May 2015, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 40 (17.24%) WordPress
2 22 (9.48%) CMS
3 6 (2.59%) Apache
4 4 (1.72%) Node.js
5 3 (1.29%) WebSphere
6 2 (0.86%) SharePoint
7 1 (0.43%) Umbraco
7 1 (0.43%) Drupal
Applications
1 28 (12.07%) Photoshop
2 19 (8.19%) MS Office
3 17 (7.33%) Adobe Illustrator
4 13 (5.60%) Adobe Creative Suite
5 10 (4.31%) MS Excel
6 6 (2.59%) InDesign
6 6 (2.59%) MS Project
7 4 (1.72%) Fireworks
8 2 (0.86%) Adobe After Effects
8 2 (0.86%) MS PowerPoint
9 1 (0.43%) Spreadsheet
Business Applications
1 17 (7.33%) SAP Oil and Gas
2 4 (1.72%) Magento
2 4 (1.72%) Shopify
3 1 (0.43%) SAP BPC
Cloud Services
1 41 (17.67%) Google Analytics
2 3 (1.29%) GitHub
3 1 (0.43%) Trello
3 1 (0.43%) Microsoft Azure
3 1 (0.43%) Cloud Computing
Communications & Networking
1 3 (1.29%) SSL
1 3 (1.29%) Internet
2 1 (0.43%) Structured Cabling
2 1 (0.43%) WebEx
2 1 (0.43%) NAS
2 1 (0.43%) SSH
2 1 (0.43%) SMS
2 1 (0.43%) VoIP
2 1 (0.43%) SAN
2 1 (0.43%) Intranet
Database & Business Intelligence
1 13 (5.60%) MySQL
2 4 (1.72%) SQL Server
2 4 (1.72%) Relational Database
3 3 (1.29%) Big Data
4 2 (0.86%) Data Warehouse
4 2 (0.86%) SQL Server Reporting Services
4 2 (0.86%) SQL Server Integration Services
5 1 (0.43%) MongoDB
5 1 (0.43%) Hadoop
5 1 (0.43%) QlikView
5 1 (0.43%) BODI
5 1 (0.43%) Data Mining
5 1 (0.43%) BusinessObjects
Development Applications
1 12 (5.17%) Git (software)
2 5 (2.16%) Grunt
3 4 (1.72%) Dreamweaver
3 4 (1.72%) Bower
4 2 (0.86%) Selenium
5 1 (0.43%) SpecFlow
5 1 (0.43%) MSTest
5 1 (0.43%) Balsamiq Mockups
5 1 (0.43%) Talend Open Studio
5 1 (0.43%) Visual Studio
5 1 (0.43%) NUnit
General
1 232 (100.00%) Marketing
2 42 (18.10%) Finance
3 23 (9.91%) Advertising
4 21 (9.05%) Legal
5 20 (8.62%) Retail
6 17 (7.33%) Manufacturing
6 17 (7.33%) Electronics
6 17 (7.33%) Telecoms
7 5 (2.16%) Games
8 4 (1.72%) Back Office
8 4 (1.72%) Multimedia
9 2 (0.86%) Automotive
10 1 (0.43%) Local Government
10 1 (0.43%) Investment Banking
10 1 (0.43%) Banking
10 1 (0.43%) Law
Job Titles
1 59 (25.43%) Developer
2 30 (12.93%) PPC Specialist
2 30 (12.93%) PPC Executive
2 30 (12.93%) PPC Manager
2 30 (12.93%) PPC Analyst
3 26 (11.21%) Marketing Manager
4 18 (7.76%) Designer
5 17 (7.33%) Front-End Developer
5 17 (7.33%) Marketing Executive
6 15 (6.47%) PHP Developer
6 15 (6.47%) Web Developer
7 14 (6.03%) Junior
7 14 (6.03%) Digital Marketing Manager
8 13 (5.60%) Web Designer
9 12 (5.17%) Project Manager
9 12 (5.17%) Digital Marketing Executive
10 11 (4.74%) Junior Developer
11 8 (3.45%) Junior PHP Developer
12 7 (3.02%) Business Manager
12 7 (3.02%) Business Development Manager
Libraries, Frameworks & Software Standards
1 82 (35.34%) HTML
2 69 (29.74%) CSS
3 49 (21.12%) jQuery
4 30 (12.93%) HTML5
5 17 (7.33%) CSS3
6 12 (5.17%) .NET
7 9 (3.88%) ASP.NET
8 8 (3.45%) XML
8 8 (3.45%) Ajax
9 7 (3.02%) JSON
9 7 (3.02%) XHTML
10 6 (2.59%) Symfony
10 6 (2.59%) AngularJS
11 5 (2.16%) Laravel
11 5 (2.16%) CakePHP
12 4 (1.72%) SOAP
12 4 (1.72%) Razor View Engine
12 4 (1.72%) Sass
13 3 (1.29%) LESS
13 3 (1.29%) REST
Miscellaneous
1 79 (34.05%) Social Media
2 42 (18.10%) User Experience
3 37 (15.95%) Analytical Skills
4 17 (7.33%) DTV
5 10 (4.31%) Psychology
5 10 (4.31%) Blog
6 8 (3.45%) Copywriting
7 5 (2.16%) Mobile App
7 5 (2.16%) Algorithms
7 5 (2.16%) Digital Media
8 4 (1.72%) NHS
8 4 (1.72%) Graphic Design
8 4 (1.72%) Photography
9 3 (1.29%) FMCG
9 3 (1.29%) W3C
10 2 (0.86%) Enterprise Software
11 1 (0.43%) New Media
11 1 (0.43%) iPad
11 1 (0.43%) Visualisation
11 1 (0.43%) iPhone
Operating Systems
1 7 (3.02%) Linux
2 2 (0.86%) UNIX
3 1 (0.43%) Windows
Processes & Methodologies
1 91 (39.22%) SEO
2 83 (35.78%) Pay per click
3 48 (20.69%) Analytics
4 46 (19.83%) Content Management
5 45 (19.40%) Web Development
5 45 (19.40%) Email Marketing
6 44 (18.97%) E-Commerce
7 33 (14.22%) Web Design
8 30 (12.93%) B2B
9 28 (12.07%) B2C
9 28 (12.07%) CRM
10 22 (9.48%) Social Media Marketing
11 20 (8.62%) Agile Software Development
12 19 (8.19%) Business Development
13 18 (7.76%) Logistics
13 18 (7.76%) Project Management
13 18 (7.76%) Migration
14 17 (7.33%) Programme Management
14 17 (7.33%) Business Intelligence
15 14 (6.03%) Online Marketing
Programming Languages
1 41 (17.67%) JavaScript
2 39 (16.81%) PHP
3 8 (3.45%) C#
4 4 (1.72%) SQL
5 2 (0.86%) C
5 2 (0.86%) T-SQL
6 1 (0.43%) TypeScript
6 1 (0.43%) Clojure
6 1 (0.43%) Groovy
6 1 (0.43%) Java
Qualifications
1 29 (12.50%) Degree
2 2 (0.86%) Security Cleared
3 1 (0.43%) IIBA
3 1 (0.43%) PRINCE2 Practitioner
3 1 (0.43%) PMI Certification
Quality Assurance & Compliance
1 1 (0.43%) ISO/IEC 27001
Systems Management
1 1 (0.43%) Systems Management Server (SMS)
Vendors
1 45 (19.40%) Google
2 21 (9.05%) Microsoft
3 19 (8.19%) Adobe
4 17 (7.33%) SAP
5 4 (1.72%) Yahoo!
5 4 (1.72%) Facebook
5 4 (1.72%) Twitter
6 3 (1.29%) Salesforce.com
7 1 (0.43%) Talend
7 1 (0.43%) Vertica
7 1 (0.43%) Sitecore
7 1 (0.43%) Zend
7 1 (0.43%) Business Objects
7 1 (0.43%) Cisco
7 1 (0.43%) Symantec
7 1 (0.43%) VMware
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £38000 per annum + Bonus and Benefits
Posted: 6 hours ago
Cheshire
Energize Recruitment Solutions Ltd
Salary: £30000 - £40000 per annum + Home Working
Posted: 6 hours ago
Southport, Merseyside
People Source Consulting
Salary: £40000 per annum
Posted: 11 hours ago
Manchester, Lancashire
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Salary: £23000.00 - £27000.00 per annum + excellent company benefits
Posted: Yesterday
Crewe, Cheshire
360 Resourcing Solutions
Salary: Competitive + Excellent Benefits
Posted: Yesterday
Preston, Lancashire
Searchability
Salary: £20000 - £25000 per annum + Benefits
Posted: 2 days ago
Manchester, Lancashire
The MRJ Group
Salary: £50000 - £55000 per annum + Bonus
Posted: 3 days ago
Cheshire
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Salary: £35k - 43k per year
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Manchester, Lancashire
Curve IT Recruitment
Salary: £35000 - £45000 per annum
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Stockport, Cheshire
Adria Solutions Ltd
Salary: £60000 - £70000 per annum + Bonus and Benefits
Posted: 3 days ago
Manchester
Adria Solutions Ltd
Salary: £30000 - £40000 per annum + Benefits
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Manchester
People Source
Salary: £60000 - £65000 per annum + Excellent Benefits + CAR
Posted: 7 days ago
Warrington
Adria Solutions Ltd
Salary: £25000 - £35000 per annum + Benefits
Posted: 8 days ago
Cheshire
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Salary: £30000 - £35000 per annum + benefits
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Preston
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Salary: £25000 - £35000 per annum + Benefits, Training & Progression
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Lancashire
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Altrincham
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Salary: £35k - 40k per year + Excellent Benefits
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Macclesfield
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