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This section looks at the demand for Digital Marketing skills within the North West region with a comparison to our Processes & Methodologies category. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 25 July 2008 with a comparison to the same period last year.

LinkDigital Marketing
Location
3 months to 25 Jul 2008Same period last year
Rank250276
Rank change on same period last yearUp+26
Matching permanent IT job ads2315
As % of all UK permanent IT job ads sampled0.012 %0.006 %
As % of the category below0.330 %0.191 %
Salaries quoted1912
Average minimum salary£26,684£32,750
Average salary£29,895£33,875
% change on same period last year-11.74 %
Average maximum salary£33,105£35,000
UK excluding London average salary£33,539£32,366
% change on same period last year+3.62 %
North West IT Job Market, Processes & MethodologiesProcesses & Methodologies
North West
Matching permanent IT job ads69807863
As % of all UK permanent IT job ads sampled3.685 %3.220 %
Salaries quoted59466575
Average minimum salary£35,992£39,961
Average salary£39,934£44,032
% change on same period last year-9.30 %
Average maximum salary£43,875£48,104
UK excluding London average salary£42,567£44,524
% change on same period last year-4.39 %
Digital Marketing EnglandDigital Marketing
England

Digital Marketing
Demand Trend

The chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing Digital Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

North West Digital Marketing Demand Trend

Digital Marketing
Salary Trend

The chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the North West region.

North West Digital Marketing Salary Trend

Digital Marketing
Salary Histogram

The chart provides a salary histogram for IT jobs citing Digital Marketing across the North West region over the 3 months to 25 July 2008.

North West Digital Marketing Salary Histogram

Digital Marketing
Job Locations

This section looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 25 July 2008. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year. A positive number indicates a relative increase in demand.

LocationRank Change
on Same Period
Last Last
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
ManchesterUp+3314£29,591-12.96 %
CheshireUp+16£34,000-9.33 %
MerseysideNew entry-1£15,000-
LancashireNew entry-1£25,000-
Digital Marketing EnglandDigital Marketing
England

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 25 July 2008, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

151 (100.00 %)Marketing
220 (39.22 %)Pay per click
220 (39.22 %)SEO
317 (33.33 %)Internet Marketing
415 (29.41 %)HTML
513 (25.49 %)Google
610 (19.61 %)Advertising
610 (19.61 %)Google Analytics
610 (19.61 %)Email Marketing
78 (15.69 %).NET
87 (13.73 %)MySQL
87 (13.73 %)CSS
96 (11.76 %)ASP.NET
96 (11.76 %)PHP
105 (9.804 %)XHTML
105 (9.804 %)Project Management
114 (7.843 %)Linux
114 (7.843 %)Apache
114 (7.843 %)Flash
114 (7.843 %)Business Development
123 (5.882 %)Adobe Flex
123 (5.882 %)Silverlight
123 (5.882 %)LAMP
123 (5.882 %)JavaScript
123 (5.882 %)SQL Server
123 (5.882 %)E-Commerce
132 (3.922 %)Java RMI
132 (3.922 %)W3C
132 (3.922 %)Microsoft
132 (3.922 %)Adobe

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 25 July 2008, IT jobs across the North West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

North West IT Job Market, Application DevelopmentApplication Development
115 (29.41 %)HTML
28 (15.69 %).NET
37 (13.73 %)CSS
46 (11.76 %)ASP.NET
55 (9.804 %)XHTML
63 (5.882 %)LAMP
63 (5.882 %)Adobe Flex
63 (5.882 %)Silverlight
72 (3.922 %)AJAX
72 (3.922 %).NET Framework
72 (3.922 %)Java RMI
72 (3.922 %)XML
81 (1.961 %)ASP
North West IT Job Market, Application PlatformsApplication Platforms
14 (7.843 %)Apache
21 (1.961 %)IIS
North West IT Job Market, ApplicationsApplications
11 (1.961 %)Photoshop
11 (1.961 %)MS Visio
11 (1.961 %)Fireworks
11 (1.961 %)Adobe Illustrator
North West IT Job Market, Business ApplicationsBusiness Applications
110 (19.61 %)Google Analytics
North West IT Job Market, Communications & NetworkingCommunications & Networking
12 (3.922 %)Internet
21 (1.961 %)TCP/IP
21 (1.961 %)DNS
North West IT Job Market, Database & Business IntelligenceDatabase & Business Intelligence
17 (13.73 %)MySQL
23 (5.882 %)SQL Server
31 (1.961 %)SQL Server 2005
North West IT Job Market, Development ApplicationsDevelopment Applications
14 (7.843 %)Flash
21 (1.961 %)Dreamweaver
North West IT Job Market, GeneralGeneral
151 (100.00 %)Marketing
210 (19.61 %)Advertising
32 (3.922 %)Health
41 (1.961 %)Law
41 (1.961 %)3D Graphics
41 (1.961 %)Games
41 (1.961 %)Graphic Design
41 (1.961 %)Animation
North West IT Job Market, Job TitlesJob Titles
111 (21.57 %)Marketing Manager
210 (19.61 %)Online Marketing Manager
39 (17.65 %)Developer
39 (17.65 %)Web Developer
46 (11.76 %)Account Manager
55 (9.804 %)Project Manager
64 (7.843 %)Development Manager
64 (7.843 %)Business Development Manager
64 (7.843 %)Business Manager
73 (5.882 %)Account Director
82 (3.922 %)Marketing Executive
82 (3.922 %)PHP Web Developer
82 (3.922 %)PHP Developer
91 (1.961 %)Client Services Manager
91 (1.961 %).NET Web Developer
91 (1.961 %)Consultant
91 (1.961 %)C# Web Developer
91 (1.961 %).NET Developer
91 (1.961 %)C# Developer
91 (1.961 %)Web Designer
North West IT Job Market, MiscellaneousMiscellaneous
12 (3.922 %)W3C
21 (1.961 %)BBC
North West IT Job Market, Operating SystemsOperating Systems
14 (7.843 %)Linux
21 (1.961 %)Windows NT
21 (1.961 %)Windows
North West IT Job Market, Processes & MethodologiesProcesses & Methodologies
120 (39.22 %)SEO
120 (39.22 %)Pay per click
217 (33.33 %)Internet Marketing
310 (19.61 %)Email Marketing
45 (9.804 %)Project Management
54 (7.843 %)Business Development
63 (5.882 %)E-Commerce
72 (3.922 %)Web Development
72 (3.922 %)Display Advertising
81 (1.961 %)Time Management
81 (1.961 %)Search Engine Marketing
81 (1.961 %)B2B
81 (1.961 %)B2C
81 (1.961 %)Web Design
81 (1.961 %)Web Analytics
North West IT Job Market, Programming LanguagesProgramming Languages
16 (11.76 %)PHP
23 (5.882 %)JavaScript
32 (3.922 %)C#
41 (1.961 %)SQL
41 (1.961 %)VB.NET
41 (1.961 %)ActionScript
North West IT Job Market, QualificationsQualifications
12 (3.922 %)Degree
North West IT Job Market, VendorsVendors
113 (25.49 %)Google
22 (3.922 %)Microsoft
22 (3.922 %)Adobe
31 (1.961 %)Sun
31 (1.961 %)Yahoo!
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