The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Cheshire region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Social Media
Rank 94 101 116
Rank change year-on-year
+7 +15
Permanent jobs citing Social Media 27 14 24
As % of all permanent IT jobs located in Cheshire 1.44% 0.90% 1.20%
As % of the Miscellaneous category 4.04% 2.59% 3.53%
Number of salaries quoted 20 10 24
Average salary £26,250 £40,000 £27,500
Average salary % change year-on-year
-34.37% +45.45%
90% offered a salary of more than £23,500 £30,000 £23,650
10% offered a salary of more than £45,000 £40,000 £65,000
UK excluding London average salary £37,500 £35,000 £35,000
% change year-on-year
+7.14% -
Social Media
North West

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Cheshire region.

Miscellaneous Category
Cheshire
Permanent IT job ads with a match in the
Miscellaneous category
669 540 680
As % of all permanent IT jobs located in Cheshire 35.78% 34.55% 34.12%
Number of salaries quoted 548 387 534
Average salary £40,000 £37,500 £35,000
Average salary % change year-on-year
+6.66% +7.14%
90% offered a salary of more than £25,000 £22,500 £24,000
10% offered a salary of more than £56,750 £45,000 £51,500
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Social Media
Jobs Demand Trend in Cheshire

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Cheshire region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Cheshire

Social Media
Salary Trend in Cheshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Cheshire region.

Social Media Salary Trend in Cheshire

Social Media
Salary Histogram in Cheshire

This chart provides a salary histogram for IT jobs citing Social Media across the Cheshire region over the 3 months to 27 February 2015.

Social Media Salary Histogram in Cheshire

Social Media
Job Locations in Cheshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the Cheshire region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Knutsford +1 6 £25,000 - 2
Macclesfield -12 6 £45,000 +50.00%
Chester +11 5 £23,500 - 3
Wilmslow - 3 £30,000 -
Social Media
North West

Social Media
Top 30 Related IT Skills in Cheshire

For the 6 months to 27 February 2015, IT jobs across the Cheshire region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 46 (68.66%) Marketing
2 25 (37.31%) Email Marketing
3 23 (34.33%) HTML
3 23 (34.33%) Google
4 22 (32.84%) JavaScript
4 22 (32.84%) C#
4 22 (32.84%) .NET
4 22 (32.84%) SQL Server
5 21 (31.34%) CSS
5 21 (31.34%) jQuery
5 21 (31.34%) WordPress
5 21 (31.34%) HTML5
5 21 (31.34%) CSS3
6 19 (28.36%) Responsive Web Design
6 19 (28.36%) Eloqua
6 19 (28.36%) CRM
6 19 (28.36%) Photoshop
6 19 (28.36%) CMS
7 18 (26.87%) Modernizr
7 18 (26.87%) Umbraco
7 18 (26.87%) EPiServer
8 17 (25.37%) Facebook
9 16 (23.88%) Git (software)
10 15 (22.39%) MySQL
10 15 (22.39%) Salesforce.com
11 14 (20.90%) Agile Software Development
12 13 (19.40%) MVC
13 12 (17.91%) SQL
13 12 (17.91%) XML
13 12 (17.91%) Web Design

Social Media
Top Related IT Skills in Cheshire by Category

For the 6 months to 27 February 2015, IT jobs across the Cheshire region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 21 (31.34%) WordPress
2 19 (28.36%) CMS
3 18 (26.87%) Umbraco
4 10 (14.93%) Node.js
5 1 (1.49%) SharePoint
Applications
1 19 (28.36%) Photoshop
Business Applications
1 3 (4.48%) Google Analytics
1 3 (4.48%) Magento
Communications & Networking
1 2 (2.99%) Intranet
1 2 (2.99%) Internet
Database & Business Intelligence
1 22 (32.84%) SQL Server
2 15 (22.39%) MySQL
3 10 (14.93%) NoSQL
Development Applications
1 16 (23.88%) Git (software)
2 6 (8.96%) Grunt
General
1 46 (68.66%) Marketing
2 7 (10.45%) Advertising
3 6 (8.96%) Retail
4 2 (2.99%) Billing
4 2 (2.99%) Games
5 1 (1.49%) Finance
Job Titles
1 32 (47.76%) Developer
2 10 (14.93%) .NET Developer
3 9 (13.43%) Front-End Developer
3 9 (13.43%) Resourcer
4 6 (8.96%) Recruitment Resourcer
4 6 (8.96%) Social Media Specialist
5 5 (7.46%) Designer
5 5 (7.46%) Web Designer
6 4 (5.97%) Web Developer
6 4 (5.97%) Social Media Manager
7 3 (4.48%) Consultant
7 3 (4.48%) Recruitment Consultant
7 3 (4.48%) Author
7 3 (4.48%) Technical Author
7 3 (4.48%) Front-End Web Developer
8 2 (2.99%) Marketing Manager
8 2 (2.99%) Social Media Executive
9 1 (1.49%) Senior Account Manager
9 1 (1.49%) Senior Technical Author
9 1 (1.49%) Senior Technical Writer
Libraries, Frameworks & Software Standards
1 23 (34.33%) HTML
2 22 (32.84%) .NET
3 21 (31.34%) CSS
3 21 (31.34%) HTML5
3 21 (31.34%) CSS3
3 21 (31.34%) jQuery
4 18 (26.87%) Modernizr
5 12 (17.91%) Razor View Engine
5 12 (17.91%) XML
6 10 (14.93%) ASP.NET
6 10 (14.93%) RESTful
6 10 (14.93%) ASP.NET MVC
6 10 (14.93%) WCF
6 10 (14.93%) ASP.NET Web API
7 6 (8.96%) Sass
7 6 (8.96%) LESS
8 3 (4.48%) XHTML
Miscellaneous
1 10 (14.93%) BBC
2 6 (8.96%) Copywriting
3 5 (7.46%) Mobile App
3 5 (7.46%) Analytical Skills
3 5 (7.46%) Photography
4 4 (5.97%) Computer Science
4 4 (5.97%) iPhone
5 3 (4.48%) Life Science
6 1 (1.49%) Blog
6 1 (1.49%) RIA
Operating Systems
1 3 (4.48%) UNIX
1 3 (4.48%) Windows
Processes & Methodologies
1 25 (37.31%) Email Marketing
2 19 (28.36%) CRM
2 19 (28.36%) Responsive Web Design
3 14 (20.90%) Agile Software Development
4 13 (19.40%) MVC
5 12 (17.91%) Web Design
6 10 (14.93%) OO
6 10 (14.93%) TDD
6 10 (14.93%) Web Application Development
6 10 (14.93%) BDD
7 9 (13.43%) Content Management
7 9 (13.43%) Digital Marketing
7 9 (13.43%) Pay per click
8 8 (11.94%) B2B
9 7 (10.45%) Monte Carlo Method
10 6 (8.96%) Logistics
10 6 (8.96%) Competitor Analysis
10 6 (8.96%) B2C
10 6 (8.96%) Continuous Improvement
11 5 (7.46%) Social Media Marketing
Programming Languages
1 22 (32.84%) C#
1 22 (32.84%) JavaScript
2 12 (17.91%) SQL
3 10 (14.93%) Ruby
4 3 (4.48%) PHP
Qualifications
1 7 (10.45%) Degree
2 1 (1.49%) VCP4
Vendors
1 23 (34.33%) Google
2 19 (28.36%) Eloqua
3 18 (26.87%) EPiServer
4 17 (25.37%) Facebook
5 15 (22.39%) Salesforce.com
6 10 (14.93%) Sony
6 10 (14.93%) Yahoo!
6 10 (14.93%) Apple
7 7 (10.45%) Twitter
8 5 (7.46%) Adobe
9 4 (5.97%) Microsoft
10 3 (4.48%) Zend
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