The table below looks at the statistics for SEO skills in IT jobs advertised for the Cheshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 80 78 107
Rank change year-on-year
-2 +29
Permanent jobs citing SEO 37 44 22
As % of all permanent IT jobs located in Cheshire 2.14% 2.60% 1.17%
As % of the Processes & Methodologies category 2.51% 3.24% 1.44%
Number of salaries quoted 31 39 20
Average salary £35,000 £32,000 £27,000
Average salary % change year-on-year
+9.37% +18.51%
UK excluding London average salary £31,000 £32,500 £30,000
% change year-on-year
-4.61% +8.33%
SEO
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Cheshire region.

Processes & Methodologies Category
Cheshire
Permanent IT job ads with a match in the
Processes & Methodologies category
1475 1358 1531
As % of all permanent IT jobs located in Cheshire 85.11% 80.12% 81.61%
Number of salaries quoted 1135 1003 1169
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £25,000
10% offered a salary of more than £55,000 £60,000 £57,500
UK excluding London average salary £43,275 £42,500 £40,000
% change year-on-year
+1.82% +6.25%

SEO
Jobs Demand Trend in Cheshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Cheshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Cheshire

SEO
Salary Trend in Cheshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Cheshire region.

SEO Salary Trend in Cheshire

SEO
Salary Histogram in Cheshire

This chart provides a salary histogram for IT jobs citing SEO across the Cheshire region over the 3 months to 27 March 2015.

SEO Salary Histogram in Cheshire

SEO
Job Locations in Cheshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Cheshire region over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Knutsford +6 18 £35,000 -
Chester +8 9 £23,750 -22.76% 1
Macclesfield -4 6 £29,250 -10.00% 2
Warrington +2 3 £35,000 -12.50% 4
SEO
North West

SEO
Top 30 Related IT Skills in Cheshire

For the 6 months to 27 March 2015, IT jobs across the Cheshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 28 (54.90%) Pay per click
2 27 (52.94%) Marketing
3 23 (45.10%) Digital Marketing
3 23 (45.10%) B2B
4 22 (43.14%) HTML
5 21 (41.18%) Analytics
6 20 (39.22%) CSS
7 19 (37.25%) B2C
7 19 (37.25%) jQuery
7 19 (37.25%) Google
7 19 (37.25%) Google Analytics
8 18 (35.29%) Logistics
8 18 (35.29%) Microsoft
8 18 (35.29%) Finance
9 16 (31.37%) Web Development
10 14 (27.45%) JavaScript
10 14 (27.45%) WordPress
11 12 (23.53%) HTML5
11 12 (23.53%) MS Excel
11 12 (23.53%) Project Management
12 11 (21.57%) Adobe
12 11 (21.57%) Search Engine Marketing
13 10 (19.61%) Adobe Illustrator
13 10 (19.61%) Agile Software Development
13 10 (19.61%) User Experience
14 9 (17.65%) Campaign Management
14 9 (17.65%) Flash
14 9 (17.65%) SQL
14 9 (17.65%) MS Office
14 9 (17.65%) Strategic Planning

SEO
Top Related IT Skills in Cheshire by Category

For the 6 months to 27 March 2015, IT jobs across the Cheshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 14 (27.45%) WordPress
2 6 (11.76%) CMS
3 4 (7.84%) Joomla!
3 4 (7.84%) Drupal
4 1 (1.96%) MODX
4 1 (1.96%) SharePoint
Applications
1 12 (23.53%) MS Excel
2 10 (19.61%) Adobe Illustrator
3 9 (17.65%) MS Office
4 7 (13.73%) Photoshop
5 6 (11.76%) Fireworks
6 4 (7.84%) MS PowerPoint
6 4 (7.84%) Adobe Creative Suite
7 2 (3.92%) MS Project
Business Applications
1 19 (37.25%) Google Analytics
Cloud Services
1 2 (3.92%) Basecamp
Communications & Networking
1 3 (5.88%) Intranet
2 2 (3.92%) Internet
2 2 (3.92%) Extranet
Database & Business Intelligence
1 7 (13.73%) SQL Server
1 7 (13.73%) Microsoft Analysis Services
1 7 (13.73%) SQL Server Analysis Services
2 4 (7.84%) MySQL
Development Applications
1 8 (15.69%) Team Foundation Server
2 5 (9.80%) Visual Studio
2 5 (9.80%) Dreamweaver
3 4 (7.84%) SQL Server Management Studio (SSMS)
General
1 27 (52.94%) Marketing
2 18 (35.29%) Finance
3 4 (7.84%) Multimedia
4 3 (5.88%) Advertising
5 2 (3.92%) Billing
6 1 (1.96%) Manufacturing
Job Titles
1 15 (29.41%) Developer
2 12 (23.53%) PPC Specialist
2 12 (23.53%) PPC Manager
2 12 (23.53%) PPC Analyst
2 12 (23.53%) PPC Executive
3 10 (19.61%) Marketing Manager
4 9 (17.65%) Digital Marketing Manager
5 7 (13.73%) Designer
6 6 (11.76%) .NET Developer
7 5 (9.80%) Web Designer
7 5 (9.80%) PHP Developer
8 4 (7.84%) C# ASP.NET Developer
8 4 (7.84%) ASP.NET Developer
8 4 (7.84%) Junior Developer
8 4 (7.84%) C# Developer
8 4 (7.84%) Web Developer
8 4 (7.84%) Junior
8 4 (7.84%) C# .NET Developer
9 3 (5.88%) Senior Developer
9 3 (5.88%) Lead Developer
Libraries, Frameworks & Software Standards
1 22 (43.14%) HTML
2 20 (39.22%) CSS
3 19 (37.25%) jQuery
4 12 (23.53%) HTML5
5 9 (17.65%) Flash
6 8 (15.69%) .NET
6 8 (15.69%) ASP.NET
6 8 (15.69%) Ajax
6 8 (15.69%) .NET Framework
6 8 (15.69%) ADO.NET Entity Framework
7 4 (7.84%) CSS3
8 1 (1.96%) JSON
8 1 (1.96%) Symfony
8 1 (1.96%) XHTML
Miscellaneous
1 10 (19.61%) User Experience
2 9 (17.65%) Psychology
3 8 (15.69%) N-Tier
4 6 (11.76%) Algorithms
5 5 (9.80%) Digital Media
6 4 (7.84%) Animation
6 4 (7.84%) Video Editing
7 3 (5.88%) Social Media
8 2 (3.92%) Analytical Skills
8 2 (3.92%) Management Information System
8 2 (3.92%) Mobile App
9 1 (1.96%) Computer Science
9 1 (1.96%) Copywriting
9 1 (1.96%) Graphic Design
Processes & Methodologies
1 28 (54.90%) Pay per click
2 23 (45.10%) Digital Marketing
2 23 (45.10%) B2B
3 21 (41.18%) Analytics
4 19 (37.25%) B2C
5 18 (35.29%) Logistics
6 16 (31.37%) Web Development
7 12 (23.53%) Project Management
8 11 (21.57%) Search Engine Marketing
9 10 (19.61%) Agile Software Development
10 9 (17.65%) Strategic Planning
10 9 (17.65%) Marketing Management
10 9 (17.65%) Campaign Management
11 8 (15.69%) Market Research
12 5 (9.80%) Information Architecture
12 5 (9.80%) Content Management
13 4 (7.84%) Competitor Analysis
13 4 (7.84%) Mentoring
14 3 (5.88%) Web Design
14 3 (5.88%) OOP
Programming Languages
1 14 (27.45%) JavaScript
2 9 (17.65%) SQL
3 7 (13.73%) T-SQL
3 7 (13.73%) C#
4 6 (11.76%) PHP
5 5 (9.80%) ActionScript
6 3 (5.88%) VB.NET
Qualifications
1 2 (3.92%) Degree
Quality Assurance & Compliance
1 1 (1.96%) WAI
Vendors
1 19 (37.25%) Google
2 18 (35.29%) Microsoft
3 11 (21.57%) Adobe
4 3 (5.88%) Salesforce.com
4 3 (5.88%) Oracle
5 1 (1.96%) Facebook
5 1 (1.96%) Twitter
5 1 (1.96%) Yahoo!
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