The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Crewe region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 4 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Aug 2015
Same period 2014 Same period 2013
Marketing
Rank 35 27 21
Rank change year-on-year
-8 -6
Permanent jobs citing Marketing 2 1 12
As % of all permanent IT jobs located in Crewe 1.50% 0.96% 9.02%
As % of the General category 3.03% 3.70% 18.75%
Number of salaries quoted 1 1 10
Average salary £35,000 £35,000 £27,500
Average salary % change year-on-year
- +27.27%
UK excluding London average salary £37,500 £37,500 £35,000
% change year-on-year
- +7.14%
Marketing
Cheshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Crewe region.

General Category
Crewe
Permanent IT job ads with a match in the
General category
66 27 64
As % of all permanent IT jobs located in Crewe 49.62% 25.96% 48.12%
Number of salaries quoted 25 14 34
Average salary £37,500 £46,500 £30,000
Average salary % change year-on-year
-19.35% +55.00%
90% offered a salary of more than £32,500 £36,500 £27,500
10% offered a salary of more than £49,100 £47,500 £50,350
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing
Jobs Demand Trend in Crewe

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Crewe region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Crewe

Marketing
Salary Trend in Crewe

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Crewe region.

Marketing Salary Trend in Crewe

Marketing
Top 30 Related IT Skills in Crewe

For the 6 months to 4 August 2015, IT jobs across the Crewe region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 7 (77.78%) Digital Marketing
2 6 (66.67%) E-Commerce
3 5 (55.56%) Email Marketing
3 5 (55.56%) User Experience
4 4 (44.44%) Analytics
4 4 (44.44%) HTML
5 3 (33.33%) Agile Software Development
5 3 (33.33%) Google
5 3 (33.33%) WebSphere
5 3 (33.33%) Google Analytics
5 3 (33.33%) Magento
5 3 (33.33%) SSL
5 3 (33.33%) Adobe
5 3 (33.33%) CMS
5 3 (33.33%) JavaScript
5 3 (33.33%) Shopify
5 3 (33.33%) Relational Database
6 2 (22.22%) Enterprise Architecture
6 2 (22.22%) Data Management
7 1 (11.11%) Web Analytics
7 1 (11.11%) Retail
7 1 (11.11%) Java
7 1 (11.11%) UX Design
7 1 (11.11%) Multivariate Testing
7 1 (11.11%) Predictive Modelling
7 1 (11.11%) Data Quality
7 1 (11.11%) Continuous Integration
7 1 (11.11%) PL/SQL
7 1 (11.11%) SQL
7 1 (11.11%) MySQL

Marketing
Top Related IT Skills in Crewe by Category

For the 6 months to 4 August 2015, IT jobs across the Crewe region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (33.33%) CMS
1 3 (33.33%) WebSphere
Business Applications
1 3 (33.33%) Magento
1 3 (33.33%) Shopify
2 1 (11.11%) SAP CRM
Cloud Services
1 3 (33.33%) Google Analytics
Communications & Networking
1 3 (33.33%) SSL
Database & Business Intelligence
1 3 (33.33%) Relational Database
2 1 (11.11%) MySQL
2 1 (11.11%) Oracle Reports
2 1 (11.11%) PostgreSQL
2 1 (11.11%) Oracle Database
Development Applications
1 1 (11.11%) Oracle Forms
General
1 1 (11.11%) Finance
1 1 (11.11%) Manufacturing
1 1 (11.11%) Games
1 1 (11.11%) Retail
Job Titles
1 3 (33.33%) Chief Technology Officer
2 1 (11.11%) Marketing Executive
2 1 (11.11%) CRM Analyst
2 1 (11.11%) Email Marketing Executive
2 1 (11.11%) Developer
2 1 (11.11%) Analyst
2 1 (11.11%) Data Analyst
2 1 (11.11%) Oracle Developer
Libraries, Frameworks & Software Standards
1 4 (44.44%) HTML
2 1 (11.11%) CSS
Miscellaneous
1 5 (55.56%) User Experience
2 1 (11.11%) Analytical Skills
Processes & Methodologies
1 7 (77.78%) Digital Marketing
2 6 (66.67%) E-Commerce
3 5 (55.56%) Email Marketing
4 4 (44.44%) Analytics
5 3 (33.33%) Agile Software Development
6 2 (22.22%) Data Management
6 2 (22.22%) Enterprise Architecture
7 1 (11.11%) CRM
7 1 (11.11%) Propensity Modelling
7 1 (11.11%) Web Analytics
7 1 (11.11%) Continuous Integration
7 1 (11.11%) UX Design
7 1 (11.11%) Multivariate Testing
7 1 (11.11%) Predictive Modelling
Programming Languages
1 3 (33.33%) JavaScript
2 1 (11.11%) PL/SQL
2 1 (11.11%) SQL
2 1 (11.11%) Java
Quality Assurance & Compliance
1 1 (11.11%) Data Quality
Vendors
1 3 (33.33%) Adobe
1 3 (33.33%) Google
2 1 (11.11%) Oracle
2 1 (11.11%) SAP