The table below looks at the statistics for Database Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Database Marketing
Rank 864 845 814
Rank change year-on-year
-19 -31
Permanent jobs citing Database Marketing 20 43 43
As % of all permanent IT jobs located in England 0.020% 0.040% 0.043%
As % of the Processes & Methodologies category 0.023% 0.048% 0.053%
Number of salaries quoted 16 35 43
Average salary £40,000 £45,000 £40,000
Average salary % change year-on-year
-11.11% +12.50%
90% offered a salary of more than £30,500 £32,500 £29,300
10% offered a salary of more than £62,500 £60,000 £50,000
UK excluding London average salary £55,000 £45,000 £42,750
% change year-on-year
+22.22% +5.26%
Database Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
86980 88764 81227
As % of all permanent IT jobs located in England 85.08% 82.85% 81.69%
Number of salaries quoted 72449 71450 67160
Average salary £50,000 £49,000 £47,500
Average salary % change year-on-year
+2.04% +3.15%
90% offered a salary of more than £32,500 £31,000 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Database Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in England

Database Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the England region.

Database Marketing Salary Trend in England

Database Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Database Marketing across the England region over the 3 months to 28 August 2015.

Database Marketing Salary Histogram in England

Database Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the England region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -4 13 £40,000 -22.33% 4
South West -21 2 £57,500 - 1
Yorkshire - 2 - - 2
North West +3 1 £22,500 -
West Midlands - 1 £80,500 - 1
East of England - 1 £30,000 - 2
Database Marketing
UK

Database Marketing
Top 30 Related IT Skills in England

For the 6 months to 28 August 2015, IT jobs across the England region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 61 (100.00%) Marketing
2 46 (75.41%) SQL
3 38 (62.30%) CRM
4 28 (45.90%) MS Excel
4 28 (45.90%) Degree
5 21 (34.43%) SAS
6 20 (32.79%) Analytical Skills
7 18 (29.51%) Analytics
7 18 (29.51%) Microsoft
8 15 (24.59%) Data Protection
9 14 (22.95%) Relational Database
10 13 (21.31%) Finance
10 13 (21.31%) Data Mining
11 12 (19.67%) SQL Server
11 12 (19.67%) Digital Marketing
11 12 (19.67%) Mathematics
12 11 (18.03%) Direct Marketing
12 11 (18.03%) VBA
12 11 (18.03%) Customer Insight
13 10 (16.39%) Tableau
13 10 (16.39%) Data Management
14 9 (14.75%) Omniture
14 9 (14.75%) HTML
14 9 (14.75%) MS Office
14 9 (14.75%) Oracle
14 9 (14.75%) SPSS
14 9 (14.75%) WebTrends
14 9 (14.75%) FastStats
15 8 (13.11%) Campaign Analysis
15 8 (13.11%) Data Protection Act

Database Marketing
Top Related IT Skills in England by Category

For the 6 months to 28 August 2015, IT jobs across the England region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 21 (34.43%) SAS
2 2 (3.28%) SugarCRM
Applications
1 28 (45.90%) MS Excel
2 9 (14.75%) SPSS
2 9 (14.75%) MS Office
2 9 (14.75%) FastStats
3 3 (4.92%) MS PowerPoint
Business Applications
1 9 (14.75%) WebTrends
2 7 (11.48%) Dynamics CRM
3 6 (9.84%) Adobe Campaign
4 4 (6.56%) Unica
Cloud Services
1 6 (9.84%) Google Analytics
2 1 (1.64%) SaaS
Communications & Networking
1 3 (4.92%) Internet
2 1 (1.64%) Broadband
Database & Business Intelligence
1 14 (22.95%) Relational Database
2 13 (21.31%) Data Mining
3 12 (19.67%) SQL Server
4 6 (9.84%) MS Access
4 6 (9.84%) SQL Server 2008
5 4 (6.56%) RDBMS
6 3 (4.92%) QlikView
7 2 (3.28%) SQL Server Integration Services
7 2 (3.28%) SQL Server Reporting Services
8 1 (1.64%) SQL Server 2005
8 1 (1.64%) DataStage
Development Applications
1 1 (1.64%) VSS/SourceSafe
1 1 (1.64%) Team Foundation Server
1 1 (1.64%) Mercurial
General
1 61 (100.00%) Marketing
2 13 (21.31%) Finance
3 6 (9.84%) Banking
4 4 (6.56%) Retail
4 4 (6.56%) Law
4 4 (6.56%) Advertising
5 2 (3.28%) Telecoms
6 1 (1.64%) Legal
Job Titles
1 34 (55.74%) Analyst
2 9 (14.75%) Insight Analyst
3 8 (13.11%) Database Manager
3 8 (13.11%) Data Analyst
4 7 (11.48%) Marketing Analyst
5 6 (9.84%) Marketing Executive
5 6 (9.84%) Web Analyst
6 5 (8.20%) Marketing Assistant
7 4 (6.56%) Junior
7 4 (6.56%) Senior Analyst
7 4 (6.56%) Campaign Analyst
7 4 (6.56%) Junior Analyst
7 4 (6.56%) Customer Analyst
8 3 (4.92%) Customer Insight Analyst
8 3 (4.92%) Campaign Executive
8 3 (4.92%) Services Delivery Manager
8 3 (4.92%) Service Manager
8 3 (4.92%) Database Analyst
8 3 (4.92%) Delivery Manager
9 2 (3.28%) Senior Database Analyst
Libraries, Frameworks & Software Standards
1 9 (14.75%) HTML
2 7 (11.48%) CSS
3 1 (1.64%) XML
3 1 (1.64%) Ajax
3 1 (1.64%) jQuery
3 1 (1.64%) ASP.NET 2.0
3 1 (1.64%) ASP.NET MVC
3 1 (1.64%) ASP.NET MVC 2
3 1 (1.64%) .NET
3 1 (1.64%) ASP.NET
Miscellaneous
1 20 (32.79%) Analytical Skills
2 12 (19.67%) Mathematics
3 8 (13.11%) Data Protection Act
4 7 (11.48%) Management Information System
5 5 (8.20%) Statistics
6 4 (6.56%) Data Structures
6 4 (6.56%) Visualisation
7 2 (3.28%) Social Media
7 2 (3.28%) Data Extraction
8 1 (1.64%) Physics
8 1 (1.64%) Chemistry
8 1 (1.64%) Computer Science
8 1 (1.64%) Enterprise Software
Operating Systems
1 3 (4.92%) Windows
1 3 (4.92%) Windows 2000
1 3 (4.92%) Windows Server 2003
2 1 (1.64%) UNIX
Processes & Methodologies
1 38 (62.30%) CRM
2 18 (29.51%) Analytics
3 15 (24.59%) Data Protection
4 12 (19.67%) Digital Marketing
5 11 (18.03%) Direct Marketing
5 11 (18.03%) Customer Insight
6 10 (16.39%) Data Management
7 8 (13.11%) Email Marketing
7 8 (13.11%) Campaign Analysis
8 7 (11.48%) Web Analytics
8 7 (11.48%) Data Entry
8 7 (11.48%) Data Analysis
9 6 (9.84%) Benchmarking
10 5 (8.20%) Project Management
10 5 (8.20%) Strategic Planning
10 5 (8.20%) Business Intelligence
10 5 (8.20%) Migration
10 5 (8.20%) Customer Analysis
11 4 (6.56%) Stakeholder Management
11 4 (6.56%) Propensity Modelling
Programming Languages
1 46 (75.41%) SQL
2 11 (18.03%) VBA
3 6 (9.84%) JavaScript
4 4 (6.56%) VB
5 1 (1.64%) VB.NET
5 1 (1.64%) FoxPro (VFP)
5 1 (1.64%) Shell Script
5 1 (1.64%) C#
5 1 (1.64%) T-SQL
Qualifications
1 28 (45.90%) Degree
2 1 (1.64%) Postgraduate
Quality Assurance & Compliance
1 1 (1.64%) SLA
Vendors
1 18 (29.51%) Microsoft
2 10 (16.39%) Tableau
3 9 (14.75%) Oracle
3 9 (14.75%) Omniture
4 6 (9.84%) Google
5 4 (6.56%) IBM
5 4 (6.56%) Adobe
6 3 (4.92%) SAP
6 3 (4.92%) Alterian
6 3 (4.92%) Salesforce.com
6 3 (4.92%) Coremetrics
6 3 (4.92%) Eloqua
6 3 (4.92%) Datameer
7 2 (3.28%) Marketo
7 2 (3.28%) HubSpot
7 2 (3.28%) Pardot
8 1 (1.64%) Aprimo
8 1 (1.64%) VMware
8 1 (1.64%) Teradata
8 1 (1.64%) Chordiant
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