The first table below looks at the demand for Database Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Database Marketing
Rank 841 811 833
Rank change year-on-year
-30 +22
Permanent jobs citing Database Marketing 61 52 55
As % of all permanent IT jobs located in England 0.053% 0.049% 0.046%
As % of the Processes & Methodologies category 0.066% 0.062% 0.060%
Number of salaries quoted 59 46 46
Average salary £32,888 £43,750 £38,750
Average salary % change year-on-year
-24.82% +12.90%
90% offered a salary of more than £23,000 £27,500 £29,000
10% offered a salary of more than £50,000 £54,250 £60,000
UK excluding London average salary £32,888 £38,500 £32,500
% change year-on-year
-14.57% +18.46%
Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
91946 83782 90912
As % of all permanent IT jobs located in England 80.43% 79.03% 76.78%
Number of salaries quoted 74575 69627 77761
Average salary £47,500 £46,000 £47,500
Average salary % change year-on-year
+3.26% -3.15%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £70,000
UK excluding London average salary £42,500 £40,000 £40,052
% change year-on-year
+6.25% -0.12%
Database Marketing
UK

Database Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in England

Database Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the England region.

Database Marketing Salary Trend in England

Database Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Database Marketing across the England region over the 3 months to 16 April 2014.

Database Marketing Salary Histogram in England

Database Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the England region over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
London -42 40 £31,000 -34.73% 7
South East -2 12 £45,000 +28.57%
East Midlands -10 8 £28,500 -32.94%
South West - 1 £47,500 - 2
Database Marketing
UK

Database Marketing
Top 30 Related IT Skills in England

For the 6 months to 16 April 2014, IT jobs across the England region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 96 (100.00%) Marketing
2 48 (50.00%) SQL
3 39 (40.63%) CRM
4 31 (32.29%) Analytics
5 25 (26.04%) SAS
6 22 (22.92%) SQL Server
7 19 (19.79%) Data Analysis
8 17 (17.71%) ETL
8 17 (17.71%) Microsoft
9 15 (15.63%) Data Mining
9 15 (15.63%) Degree
10 14 (14.58%) Retail
10 14 (14.58%) Informatica
11 13 (13.54%) Social Media
11 13 (13.54%) Digital Marketing
12 12 (12.50%) Data-Driven Marketing
12 12 (12.50%) Project Management
12 12 (12.50%) Service Delivery
12 12 (12.50%) MS Excel
12 12 (12.50%) Finance
13 11 (11.46%) Business Intelligence
13 11 (11.46%) Relational Database
13 11 (11.46%) Email Marketing
14 10 (10.42%) Marketing Analytics
14 10 (10.42%) Change Control
14 10 (10.42%) Google
15 9 (9.38%) Web Analytics
15 9 (9.38%) Direct Marketing
15 9 (9.38%) Advertising
15 9 (9.38%) Campaign Management

Database Marketing
Top Related IT Skills in England by Category

For the 6 months to 16 April 2014, IT jobs across the England region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 25 (26.04%) SAS
2 3 (3.13%) IIS
Applications
1 12 (12.50%) MS Excel
2 8 (8.33%) FastStats
2 8 (8.33%) SPSS
3 6 (6.25%) MS PowerPoint
4 4 (4.17%) MS Office
5 2 (2.08%) MS Visio
6 1 (1.04%) MS Project
6 1 (1.04%) Stata
6 1 (1.04%) Mathematica
Business Applications
1 6 (6.25%) Dynamics CRM
2 4 (4.17%) Google Analytics
3 2 (2.08%) SiteCatalyst
4 1 (1.04%) Oracle CRM
4 1 (1.04%) SAP Oil and Gas
4 1 (1.04%) Magento
Communications & Networking
1 2 (2.08%) Internet
Database & Business Intelligence
1 22 (22.92%) SQL Server
2 15 (15.63%) Data Mining
3 11 (11.46%) Relational Database
4 8 (8.33%) MS Access
5 6 (6.25%) Xcelsius
6 5 (5.21%) Data Warehouse
6 5 (5.21%) DataStage
7 4 (4.17%) SQL Server 2008
7 4 (4.17%) SQL Server Integration Services
7 4 (4.17%) Crystal Reports
8 3 (3.13%) OLAP
8 3 (3.13%) SQL Server Reporting Services
9 2 (2.08%) Pentaho
9 2 (2.08%) MySQL
10 1 (1.04%) Oracle Reports
10 1 (1.04%) RDBMS
10 1 (1.04%) Oracle Database
Development Applications
1 3 (3.13%) Visual Studio
General
1 96 (100.00%) Marketing
2 14 (14.58%) Retail
3 12 (12.50%) Finance
4 9 (9.38%) Advertising
5 3 (3.13%) Pharmaceutical
5 3 (3.13%) Telecoms
6 2 (2.08%) Publishing
7 1 (1.04%) Manufacturing
7 1 (1.04%) Electronics
7 1 (1.04%) Banking
7 1 (1.04%) Multimedia
Job Titles
1 33 (34.38%) Analyst
2 11 (11.46%) Marketing Analyst
3 9 (9.38%) Technical Leader
3 9 (9.38%) SAS Analyst
3 9 (9.38%) Marketing Executive
4 7 (7.29%) Project Manager
4 7 (7.29%) Programmer
4 7 (7.29%) Database Marketing Executive
4 7 (7.29%) Data Programmer
5 6 (6.25%) CRM Analyst
5 6 (6.25%) Senior Analyst
6 5 (5.21%) Developer
6 5 (5.21%) Database Developer
6 5 (5.21%) Data Analyst
6 5 (5.21%) Marketing Manager
6 5 (5.21%) Insight Analyst
7 4 (4.17%) Database Marketing Manager
7 4 (4.17%) Database Manager
7 4 (4.17%) Database Analyst
8 3 (3.13%) Senior SAS Analyst
Libraries, Frameworks & Software Standards
1 8 (8.33%) HTML
2 7 (7.29%) .NET
3 3 (3.13%) ASP.NET
3 3 (3.13%) CSS
3 3 (3.13%) Ajax
3 3 (3.13%) jQuery
4 1 (1.04%) XML
4 1 (1.04%) WF
Miscellaneous
1 13 (13.54%) Social Media
2 8 (8.33%) Management Information System
3 7 (7.29%) Mathematics
3 7 (7.29%) Statistics
4 6 (6.25%) Graphic Design
5 3 (3.13%) Digital Media
5 3 (3.13%) FMCG
6 2 (2.08%) Data Integration
6 2 (2.08%) Mobile App
7 1 (1.04%) DTV
7 1 (1.04%) Blog
7 1 (1.04%) Computer Science
7 1 (1.04%) Economics
7 1 (1.04%) Visualisation
Operating Systems
1 8 (8.33%) UNIX
2 1 (1.04%) Apple iOS
Processes & Methodologies
1 39 (40.63%) CRM
2 31 (32.29%) Analytics
3 19 (19.79%) Data Analysis
4 17 (17.71%) ETL
5 13 (13.54%) Digital Marketing
6 12 (12.50%) Data-Driven Marketing
6 12 (12.50%) Project Management
6 12 (12.50%) Service Delivery
7 11 (11.46%) Business Intelligence
7 11 (11.46%) Email Marketing
8 10 (10.42%) Marketing Analytics
8 10 (10.42%) Change Control
9 9 (9.38%) Web Analytics
9 9 (9.38%) Direct Marketing
9 9 (9.38%) Campaign Management
10 8 (8.33%) B2B
11 7 (7.29%) Information Security Management
11 7 (7.29%) Security Management
11 7 (7.29%) Stakeholder Management
11 7 (7.29%) Information Security
Programming Languages
1 48 (50.00%) SQL
2 8 (8.33%) Shell Script
3 7 (7.29%) FoxPro (VFP)
4 6 (6.25%) JavaScript
5 4 (4.17%) Java
5 4 (4.17%) C#
6 3 (3.13%) PL/SQL
7 1 (1.04%) T-SQL
7 1 (1.04%) VBA
7 1 (1.04%) PHP
7 1 (1.04%) MATLAB
7 1 (1.04%) R
Qualifications
1 15 (15.63%) Degree
2 2 (2.08%) MBA
2 2 (2.08%) PRINCE2 Certification
3 1 (1.04%) PhD
Quality Assurance & Compliance
1 2 (2.08%) SLA
2 1 (1.04%) QA
Vendors
1 17 (17.71%) Microsoft
2 14 (14.58%) Informatica
3 10 (10.42%) Google
4 6 (6.25%) Facebook
4 6 (6.25%) MicroStrategy
4 6 (6.25%) Adobe
5 5 (5.21%) Alterian
6 4 (4.17%) Tableau
6 4 (4.17%) Salesforce.com
7 3 (3.13%) Oracle
7 3 (3.13%) Eloqua
7 3 (3.13%) Neolane
7 3 (3.13%) Marketo
7 3 (3.13%) Unica
7 3 (3.13%) Sitecore
8 2 (2.08%) Omniture
8 2 (2.08%) SAP
9 1 (1.04%) JD Edwards
9 1 (1.04%) Teradata
9 1 (1.04%) Ab Initio
London
Verticality Ltd
Salary: £30000 to £40000 per annum
Posted: Yesterday
Bath, Avon
People Source Consulting
Salary: £45000 - £50000 per annum
Posted: 4 days ago
London
Age UK
Salary: From £26,000 to £28,000 per annum
Posted: 4 days ago
London
Age UK
Posted: 4 days ago
City of London
Churchill Frank
Posted: 8 days ago
London
Real Staffing
Salary: £50000 - £80000 per annum
Posted: 11 days ago
London
Churchill Frank
Salary: £300 - £304001 per day
Posted: 14 days ago
London
Artemis IT Recruitment
Salary: £30000 - £35000 per annum
Posted: 27 days ago