The table below looks at the statistics for Database Marketing skills in IT jobs advertised for the England region. Included is a guide to the salaries offered in IT jobs that have cited Database Marketing over the 3 months to 26 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
26 Aug 2016
Same period 2015 Same period 2014
Database Marketing
Rank 864 918 898
Rank change year-on-year
+54 -20
Permanent jobs citing Database Marketing 27 22 45
As % of all permanent IT jobs located in England 0.029% 0.022% 0.041%
As % of the Processes & Methodologies category 0.033% 0.025% 0.048%
Number of salaries quoted 27 17 36
Median salary £30,000 £40,000 £47,000
Median salary % change year-on-year
-25.00% -14.89%
90% offered a salary of more than £26,000 £30,600 £32,500
10% offered a salary of more than £50,000 £62,000 £60,000
UK excluding London median salary £27,500 £55,000 £45,000
% change year-on-year
-50.00% +22.22%
Database Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
80781 89306 93506
As % of all permanent IT jobs located in England 88.06% 87.42% 85.42%
Number of salaries quoted 68301 74267 75301
Median salary £50,000 £50,000 £49,000
Median salary % change year-on-year
- +2.04%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £80,000 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Database Marketing
Jobs Demand Trend in England

The demand trend of job ads across the England region citing Database Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in England

Database Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the England region.

Database Marketing Salary Trend in England

Database Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Database Marketing across the England region over the 3 months to 26 August 2016.

Database Marketing Salary Histogram in England

Database Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the England region over the 3 months to 26 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East - 9 £50,000 - 2
London +50 7 £47,500 +26.66% 3
South West +7 4 £26,000 -54.78% 1
East of England +27 3 £40,000 +33.33% 1
West Midlands -6 3 £27,500 -65.83%
East Midlands - 1 £25,000 -
Database Marketing
UK

Database Marketing
Top 30 Related IT Skills in England

For the 6 months to 26 August 2016, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Database Marketing.

1 75 (100.00%) Marketing
2 35 (46.67%) SQL
3 27 (36.00%) CRM
4 23 (30.67%) SDLC
5 22 (29.33%) SQL Server
6 19 (25.33%) Oracle
7 18 (24.00%) Analytics
8 17 (22.67%) Agile Software Development
9 16 (21.33%) Data Management
9 16 (21.33%) Business Analysis
9 16 (21.33%) Degree
9 16 (21.33%) Analytical Skills
10 15 (20.00%) Waterfall
10 15 (20.00%) Digital Marketing
11 14 (18.67%) Direct Marketing
11 14 (18.67%) Business Intelligence
12 13 (17.33%) SAS
13 11 (14.67%) Finance
14 10 (13.33%) Data Warehouse
15 9 (12.00%) Cognos
15 9 (12.00%) Oracle Reports
15 9 (12.00%) .NET
15 9 (12.00%) MySQL
15 9 (12.00%) BusinessObjects
16 8 (10.67%) Customer Insight
16 8 (10.67%) User Stories
16 8 (10.67%) Marketing Analytics
16 8 (10.67%) Use Case
16 8 (10.67%) Web Development
16 8 (10.67%) SQL Server Reporting Services

Database Marketing
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (17.33%) SAS
2 4 (5.33%) Oracle Workflow
Applications
1 7 (9.33%) MS Excel
2 6 (8.00%) SPSS
3 5 (6.67%) MS Office
Business Applications
1 6 (8.00%) Unica
2 2 (2.67%) FastStats
3 1 (1.33%) SAP CRM
Communications & Networking
1 5 (6.67%) SMS
2 1 (1.33%) DHCP
2 1 (1.33%) DNS
2 1 (1.33%) TCP/IP
Database & Business Intelligence
1 22 (29.33%) SQL Server
2 10 (13.33%) Data Warehouse
3 9 (12.00%) BusinessObjects
3 9 (12.00%) MySQL
3 9 (12.00%) Oracle Reports
4 8 (10.67%) SQL Server Reporting Services
5 7 (9.33%) Oracle Database
6 6 (8.00%) Data Mining
7 5 (6.67%) OLAP
7 5 (6.67%) OLTP
7 5 (6.67%) Oracle OLAP
7 5 (6.67%) Relational Database
8 3 (4.00%) Hadoop
9 2 (2.67%) Big Data
9 2 (2.67%) RDBMS
10 1 (1.33%) MS Access
10 1 (1.33%) PostgreSQL
10 1 (1.33%) SQL Server Analysis Services
General
1 75 (100.00%) Marketing
2 11 (14.67%) Finance
3 6 (8.00%) Retail
4 1 (1.33%) Advertising
Job Titles
1 40 (53.33%) Analyst
2 16 (21.33%) Business Analyst
3 9 (12.00%) CRM Analyst
3 9 (12.00%) CRM Manager
3 9 (12.00%) Database Analyst
4 8 (10.67%) Database Manager
4 8 (10.67%) Project Manager
4 8 (10.67%) Senior Manager
4 8 (10.67%) Software Project Manager
5 7 (9.33%) Junior
6 6 (8.00%) Business Systems Analyst
6 6 (8.00%) CRM Business Analyst
6 6 (8.00%) Marketing Analyst
6 6 (8.00%) Marketing Manager
6 6 (8.00%) Retail Business Analyst
6 6 (8.00%) Senior Marketing Manager
6 6 (8.00%) SQL Analyst
6 6 (8.00%) Systems Analyst
7 5 (6.67%) Data Analyst
7 5 (6.67%) Junior Analyst
Libraries, Frameworks & Software Standards
1 9 (12.00%) .NET
Miscellaneous
1 16 (21.33%) Analytical Skills
2 3 (4.00%) Computer Science
2 3 (4.00%) Mathematics
2 3 (4.00%) Statistics
3 2 (2.67%) Management Information System
4 1 (1.33%) Data Structures
4 1 (1.33%) iPad
4 1 (1.33%) User Experience
Operating Systems
1 1 (1.33%) Linux
1 1 (1.33%) Mac OS X
1 1 (1.33%) Windows
1 1 (1.33%) Windows 10
1 1 (1.33%) Windows 7
1 1 (1.33%) Windows 8
1 1 (1.33%) Windows Server
1 1 (1.33%) Windows Server 2003
1 1 (1.33%) Windows Server 2012
Processes & Methodologies
1 27 (36.00%) CRM
2 23 (30.67%) SDLC
3 18 (24.00%) Analytics
4 17 (22.67%) Agile Software Development
5 16 (21.33%) Business Analysis
5 16 (21.33%) Data Management
6 15 (20.00%) Digital Marketing
6 15 (20.00%) Waterfall
7 14 (18.67%) Business Intelligence
7 14 (18.67%) Direct Marketing
8 8 (10.67%) Customer Insight
8 8 (10.67%) Marketing Analytics
8 8 (10.67%) Stakeholder Management
8 8 (10.67%) Use Case
8 8 (10.67%) User Stories
8 8 (10.67%) Web Development
9 7 (9.33%) B2B
9 7 (9.33%) E-Commerce
9 7 (9.33%) Marketing Strategy
9 7 (9.33%) Systems Analysis
Programming Languages
1 35 (46.67%) SQL
2 8 (10.67%) C#
2 8 (10.67%) PL/SQL
3 4 (5.33%) C
4 3 (4.00%) R
5 1 (1.33%) C++
5 1 (1.33%) Java
5 1 (1.33%) PowerShell
5 1 (1.33%) Python
5 1 (1.33%) Scala
5 1 (1.33%) VBA
Qualifications
1 16 (21.33%) Degree
2 5 (6.67%) MBA
Quality Assurance & Compliance
1 3 (4.00%) Data Quality
1 3 (4.00%) QA
2 1 (1.33%) ISO 9000
System Software
1 1 (1.33%) Active Directory
1 1 (1.33%) Hyper-V
Vendors
1 19 (25.33%) Oracle
2 9 (12.00%) Cognos
3 5 (6.67%) Alterian
3 5 (6.67%) Apteco
4 4 (5.33%) Google
4 4 (5.33%) Microsoft
4 4 (5.33%) Siebel
5 2 (2.67%) Teradata
6 1 (1.33%) Apple
6 1 (1.33%) HP
6 1 (1.33%) IBM
6 1 (1.33%) SAP
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Salary: Up to £80,000 per annum dep on exp + excellent benefits
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