The first table below looks at the demand for Database Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Database Marketing
Rank 840 803 830
Rank change year-on-year
-37 +27
Permanent jobs citing Database Marketing 48 41 47
As % of all permanent IT jobs located in England 0.044% 0.040% 0.042%
As % of the Processes & Methodologies category 0.055% 0.051% 0.054%
Number of salaries quoted 36 39 43
Average salary £49,000 £45,000 £45,000
Average salary % change year-on-year
+8.88% -
90% offered a salary of more than £30,500 £34,400 £32,500
10% offered a salary of more than £60,000 £50,000 £55,000
UK excluding London average salary £32,500 £47,500 £35,000
% change year-on-year
-31.57% +35.71%
Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
87850 80215 86298
As % of all permanent IT jobs located in England 80.41% 78.83% 77.57%
Number of salaries quoted 71317 66263 74099
Average salary £49,000 £47,500 £47,000
Average salary % change year-on-year
+3.15% +1.06%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Database Marketing
UK

Database Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in England

Database Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the England region.

Database Marketing Salary Trend in England

Database Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Database Marketing across the England region over the 3 months to 29 July 2014.

Database Marketing Salary Histogram in England

Database Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the England region over the 3 months to 29 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -16 35 £51,500 +28.75% 6
South East -3 7 £45,000 -2.17% 2
East Midlands - 3 £28,500 -
North West - 2 £29,500 -
South West -17 1 - -
Database Marketing
UK

Database Marketing
Top 30 Related IT Skills in England

For the 6 months to 29 July 2014, IT jobs across the England region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 113 (100.00%) Marketing
2 54 (47.79%) SQL
3 44 (38.94%) CRM
4 39 (34.51%) Analytics
5 37 (32.74%) SAS
6 33 (29.20%) Degree
7 26 (23.01%) Microsoft
8 25 (22.12%) Data Analysis
9 23 (20.35%) Statistics
9 23 (20.35%) Statistical Modelling
10 22 (19.47%) SQL Server
11 21 (18.58%) MS Excel
12 19 (16.81%) Project Management
13 18 (15.93%) SPSS
13 18 (15.93%) Marketing Analytics
14 17 (15.04%) Data Mining
14 17 (15.04%) E-Commerce
14 17 (15.04%) Retail
15 16 (14.16%) Finance
15 16 (14.16%) Statistical Analysis
15 16 (14.16%) ETL
16 15 (13.27%) MS Access
16 15 (13.27%) Data Management
16 15 (13.27%) Social Media
16 15 (13.27%) Mathematics
17 14 (12.39%) Email Marketing
17 14 (12.39%) Direct Marketing
18 13 (11.50%) Management Information System
18 13 (11.50%) Digital Marketing
18 13 (11.50%) Predictive Modelling

Database Marketing
Top Related IT Skills in England by Category

For the 6 months to 29 July 2014, IT jobs across the England region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 37 (32.74%) SAS
2 1 (0.88%) CMS
Applications
1 21 (18.58%) MS Excel
2 18 (15.93%) SPSS
3 10 (8.85%) FastStats
4 8 (7.08%) MS Office
5 4 (3.54%) MS PowerPoint
6 2 (1.77%) PowerPivot
6 2 (1.77%) MS Project
6 2 (1.77%) MS Visio
Business Applications
1 6 (5.31%) Dynamics CRM
2 2 (1.77%) Google Analytics
2 2 (1.77%) SiteCatalyst
3 1 (0.88%) SAP InfiniteInsight
3 1 (0.88%) SAP Oil and Gas
Cloud Services
1 3 (2.65%) SaaS
Communications & Networking
1 2 (1.77%) Internet
2 1 (0.88%) Broadband
Database & Business Intelligence
1 22 (19.47%) SQL Server
2 17 (15.04%) Data Mining
3 15 (13.27%) MS Access
4 12 (10.62%) Relational Database
5 6 (5.31%) Xcelsius
6 5 (4.42%) OLTP
7 3 (2.65%) Data Warehouse
7 3 (2.65%) OLAP
7 3 (2.65%) Crystal Reports
7 3 (2.65%) Pentaho
7 3 (2.65%) SQL Server Integration Services
8 2 (1.77%) MySQL
8 2 (1.77%) SQL Server 2008
8 2 (1.77%) RDBMS
9 1 (0.88%) PowerCenter
9 1 (0.88%) SQL Server Reporting Services
9 1 (0.88%) SQL Server Analysis Services
General
1 113 (100.00%) Marketing
2 17 (15.04%) Retail
3 16 (14.16%) Finance
4 7 (6.19%) Advertising
5 5 (4.42%) Games
6 4 (3.54%) Banking
7 3 (2.65%) Pharmaceutical
7 3 (2.65%) Telecoms
8 1 (0.88%) Electronics
8 1 (0.88%) Legal
8 1 (0.88%) Manufacturing
8 1 (0.88%) Multimedia
8 1 (0.88%) Billing
Job Titles
1 38 (33.63%) Analyst
2 14 (12.39%) Consultant
2 14 (12.39%) Programmer
3 13 (11.50%) Marketing Consultant
4 12 (10.62%) Senior Analyst
4 12 (10.62%) Data Programmer
5 9 (7.96%) Marketing Analyst
5 9 (7.96%) Marketing Executive
5 9 (7.96%) SAS Analyst
6 8 (7.08%) Business Analyst
7 7 (6.19%) Technical Leader
7 7 (6.19%) Project Manager
8 6 (5.31%) CRM Analyst
9 5 (4.42%) Database Marketing Executive
9 5 (4.42%) Marketing Manager
10 4 (3.54%) Data Analyst
10 4 (3.54%) Database Marketing Manager
10 4 (3.54%) Database Manager
11 3 (2.65%) Senior SAS Analyst
11 3 (2.65%) Architect
Libraries, Frameworks & Software Standards
1 9 (7.96%) HTML
2 4 (3.54%) .NET
3 1 (0.88%) CSS
3 1 (0.88%) Web Services
3 1 (0.88%) XML
Miscellaneous
1 23 (20.35%) Statistics
2 15 (13.27%) Mathematics
2 15 (13.27%) Social Media
3 13 (11.50%) Management Information System
4 12 (10.62%) Economics
4 12 (10.62%) Computer Science
5 6 (5.31%) Graphic Design
6 3 (2.65%) Data Integration
7 2 (1.77%) FMCG
7 2 (1.77%) Mobile App
8 1 (0.88%) Digital Media
8 1 (0.88%) Blog
8 1 (0.88%) N-Tier
8 1 (0.88%) DTV
Operating Systems
1 2 (1.77%) UNIX
Processes & Methodologies
1 44 (38.94%) CRM
2 39 (34.51%) Analytics
3 25 (22.12%) Data Analysis
4 23 (20.35%) Statistical Modelling
5 19 (16.81%) Project Management
6 18 (15.93%) Marketing Analytics
7 17 (15.04%) E-Commerce
8 16 (14.16%) ETL
8 16 (14.16%) Statistical Analysis
9 15 (13.27%) Data Management
10 14 (12.39%) Direct Marketing
10 14 (12.39%) Email Marketing
11 13 (11.50%) Digital Marketing
11 13 (11.50%) Marketing Strategy
11 13 (11.50%) Predictive Modelling
11 13 (11.50%) Customer Segmentation
12 12 (10.62%) Web Analytics
12 12 (10.62%) Regression Analysis
12 12 (10.62%) Campaign Management
12 12 (10.62%) Quantitative Analysis
Programming Languages
1 54 (47.79%) SQL
2 12 (10.62%) FoxPro (VFP)
3 7 (6.19%) JavaScript
4 4 (3.54%) C#
4 4 (3.54%) VBA
5 3 (2.65%) Java
5 3 (2.65%) PL/SQL
5 3 (2.65%) Shell Script
6 2 (1.77%) T-SQL
7 1 (0.88%) MATLAB
7 1 (0.88%) R
Qualifications
1 33 (29.20%) Degree
2 4 (3.54%) MBA
3 1 (0.88%) PhD
3 1 (0.88%) PRINCE2 Certification
Quality Assurance & Compliance
1 2 (1.77%) SLA
2 1 (0.88%) QA
2 1 (0.88%) Data Quality
Vendors
1 26 (23.01%) Microsoft
2 10 (8.85%) Informatica
3 8 (7.08%) Adobe
3 8 (7.08%) Google
4 6 (5.31%) Unica
4 6 (5.31%) Facebook
4 6 (5.31%) MicroStrategy
4 6 (5.31%) Alterian
5 3 (2.65%) Neolane
5 3 (2.65%) Tableau
6 2 (1.77%) Eloqua
6 2 (1.77%) Salesforce.com
7 1 (0.88%) Omniture
7 1 (0.88%) Oracle
7 1 (0.88%) SAP
7 1 (0.88%) Chordiant
7 1 (0.88%) SmartFocus
Middlesex
Lawrence Harvey Enterprise
Salary: £55000.00 - £65000.00 per annum + benefits
Posted: 21 hours ago
West London
Exposed Solutions
Salary: £30000 to £40000 per annum - Plus excellent benefits
Posted: Yesterday
City of London
Progressive Recruitment
Salary: competitive
Posted: 3 days ago
London
Uniting Ambition
Salary: £40k - 50k per year
Posted: 6 days ago
High Wycombe
Hays IT - Uk Posting account
Salary: £24000 - £32000 per annum + Please quote
Posted: 18 days ago
City of London
Progressive Recruitment
Salary: competitive
Posted: 20 days ago
London
TRG
Salary: 30000-35000 Per Annum
Posted: 22 days ago