The first table below looks at the demand for Database Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Database Marketing
Rank 826 804 835
Rank change year-on-year
-22 +31
Permanent jobs citing Database Marketing 48 41 47
As % of all permanent IT jobs located in England 0.044% 0.040% 0.042%
As % of the Processes & Methodologies category 0.054% 0.051% 0.054%
Number of salaries quoted 37 39 43
Average salary £49,000 £45,000 £42,500
Average salary % change year-on-year
+8.88% +5.88%
90% offered a salary of more than £28,500 £34,400 £32,500
10% offered a salary of more than £60,000 £50,000 £55,000
UK excluding London average salary £30,500 £47,500 £32,500
% change year-on-year
-35.78% +46.15%
Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
88099 80202 86245
As % of all permanent IT jobs located in England 80.44% 78.75% 77.52%
Number of salaries quoted 71608 66273 74087
Average salary £49,000 £47,500 £47,000
Average salary % change year-on-year
+3.15% +1.06%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Database Marketing
UK

Database Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in England

Database Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the England region.

Database Marketing Salary Trend in England

Database Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Database Marketing across the England region over the 3 months to 25 July 2014.

Database Marketing Salary Histogram in England

Database Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the England region over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -32 35 £51,500 +28.75% 6
South East -17 6 £45,000 -2.17% 3
East Midlands - 4 £28,500 -
North West - 2 £29,500 -
South West -18 1 - -
Database Marketing
UK

Database Marketing
Top 30 Related IT Skills in England

For the 6 months to 25 July 2014, IT jobs across the England region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 112 (100.00%) Marketing
2 53 (47.32%) SQL
3 44 (39.29%) CRM
4 39 (34.82%) Analytics
5 36 (32.14%) SAS
6 33 (29.46%) Degree
7 26 (23.21%) Microsoft
8 25 (22.32%) Data Analysis
9 22 (19.64%) Statistics
9 22 (19.64%) SQL Server
9 22 (19.64%) Statistical Modelling
10 21 (18.75%) MS Excel
11 18 (16.07%) Project Management
11 18 (16.07%) Marketing Analytics
12 17 (15.18%) SPSS
12 17 (15.18%) E-Commerce
12 17 (15.18%) Retail
13 16 (14.29%) Statistical Analysis
13 16 (14.29%) Finance
13 16 (14.29%) Data Mining
13 16 (14.29%) ETL
14 15 (13.39%) MS Access
14 15 (13.39%) Data Management
14 15 (13.39%) Mathematics
14 15 (13.39%) Social Media
15 14 (12.50%) Email Marketing
16 13 (11.61%) Direct Marketing
16 13 (11.61%) Management Information System
16 13 (11.61%) Digital Marketing
16 13 (11.61%) Predictive Modelling

Database Marketing
Top Related IT Skills in England by Category

For the 6 months to 25 July 2014, IT jobs across the England region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 36 (32.14%) SAS
2 1 (0.89%) CMS
Applications
1 21 (18.75%) MS Excel
2 17 (15.18%) SPSS
3 9 (8.04%) FastStats
4 8 (7.14%) MS Office
5 4 (3.57%) MS PowerPoint
6 2 (1.79%) PowerPivot
6 2 (1.79%) MS Project
6 2 (1.79%) MS Visio
Business Applications
1 6 (5.36%) Dynamics CRM
2 2 (1.79%) Google Analytics
2 2 (1.79%) SiteCatalyst
3 1 (0.89%) SAP InfiniteInsight
3 1 (0.89%) SAP Oil and Gas
Cloud Services
1 3 (2.68%) SaaS
Communications & Networking
1 2 (1.79%) Internet
2 1 (0.89%) Broadband
Database & Business Intelligence
1 22 (19.64%) SQL Server
2 16 (14.29%) Data Mining
3 15 (13.39%) MS Access
4 11 (9.82%) Relational Database
5 6 (5.36%) Xcelsius
6 5 (4.46%) OLTP
7 3 (2.68%) Data Warehouse
7 3 (2.68%) OLAP
7 3 (2.68%) Crystal Reports
7 3 (2.68%) Pentaho
7 3 (2.68%) SQL Server Integration Services
8 2 (1.79%) MySQL
8 2 (1.79%) SQL Server 2008
8 2 (1.79%) RDBMS
9 1 (0.89%) PowerCenter
9 1 (0.89%) SQL Server Reporting Services
9 1 (0.89%) SQL Server Analysis Services
General
1 112 (100.00%) Marketing
2 17 (15.18%) Retail
3 16 (14.29%) Finance
4 7 (6.25%) Advertising
5 5 (4.46%) Games
6 4 (3.57%) Banking
7 3 (2.68%) Pharmaceutical
7 3 (2.68%) Telecoms
8 1 (0.89%) Electronics
8 1 (0.89%) Legal
8 1 (0.89%) Manufacturing
8 1 (0.89%) Multimedia
8 1 (0.89%) Billing
Job Titles
1 37 (33.04%) Analyst
2 14 (12.50%) Consultant
2 14 (12.50%) Programmer
3 13 (11.61%) Marketing Consultant
4 12 (10.71%) Data Programmer
5 11 (9.82%) Senior Analyst
6 9 (8.04%) SAS Analyst
6 9 (8.04%) Marketing Analyst
6 9 (8.04%) Marketing Executive
7 8 (7.14%) Business Analyst
8 7 (6.25%) Technical Leader
8 7 (6.25%) Project Manager
9 6 (5.36%) CRM Analyst
10 5 (4.46%) Database Marketing Executive
10 5 (4.46%) Marketing Manager
11 4 (3.57%) Data Analyst
11 4 (3.57%) Database Marketing Manager
11 4 (3.57%) Database Manager
12 3 (2.68%) Senior SAS Analyst
12 3 (2.68%) Architect
Libraries, Frameworks & Software Standards
1 9 (8.04%) HTML
2 4 (3.57%) .NET
3 1 (0.89%) CSS
3 1 (0.89%) Web Services
3 1 (0.89%) XML
Miscellaneous
1 22 (19.64%) Statistics
2 15 (13.39%) Mathematics
2 15 (13.39%) Social Media
3 13 (11.61%) Management Information System
4 12 (10.71%) Economics
4 12 (10.71%) Computer Science
5 6 (5.36%) Graphic Design
6 3 (2.68%) Data Integration
7 2 (1.79%) FMCG
7 2 (1.79%) Mobile App
8 1 (0.89%) Digital Media
8 1 (0.89%) Blog
8 1 (0.89%) N-Tier
8 1 (0.89%) DTV
Operating Systems
1 2 (1.79%) UNIX
Processes & Methodologies
1 44 (39.29%) CRM
2 39 (34.82%) Analytics
3 25 (22.32%) Data Analysis
4 22 (19.64%) Statistical Modelling
5 18 (16.07%) Marketing Analytics
5 18 (16.07%) Project Management
6 17 (15.18%) E-Commerce
7 16 (14.29%) ETL
7 16 (14.29%) Statistical Analysis
8 15 (13.39%) Data Management
9 14 (12.50%) Email Marketing
10 13 (11.61%) Digital Marketing
10 13 (11.61%) Direct Marketing
10 13 (11.61%) Customer Segmentation
10 13 (11.61%) Predictive Modelling
10 13 (11.61%) Marketing Strategy
11 12 (10.71%) Regression Analysis
11 12 (10.71%) Campaign Management
11 12 (10.71%) Quantitative Analysis
11 12 (10.71%) ISMS
Programming Languages
1 53 (47.32%) SQL
2 12 (10.71%) FoxPro (VFP)
3 7 (6.25%) JavaScript
4 4 (3.57%) C#
4 4 (3.57%) VBA
5 3 (2.68%) Java
5 3 (2.68%) PL/SQL
5 3 (2.68%) Shell Script
6 2 (1.79%) T-SQL
7 1 (0.89%) MATLAB
7 1 (0.89%) R
Qualifications
1 33 (29.46%) Degree
2 4 (3.57%) MBA
3 1 (0.89%) PhD
3 1 (0.89%) PRINCE2 Certification
Quality Assurance & Compliance
1 2 (1.79%) SLA
2 1 (0.89%) QA
2 1 (0.89%) Data Quality
Vendors
1 26 (23.21%) Microsoft
2 10 (8.93%) Informatica
3 8 (7.14%) Adobe
3 8 (7.14%) Google
4 6 (5.36%) Unica
4 6 (5.36%) Facebook
4 6 (5.36%) MicroStrategy
5 5 (4.46%) Alterian
6 3 (2.68%) Neolane
6 3 (2.68%) Tableau
7 2 (1.79%) Eloqua
7 2 (1.79%) Salesforce.com
8 1 (0.89%) Omniture
8 1 (0.89%) Oracle
8 1 (0.89%) SAP
8 1 (0.89%) Chordiant
8 1 (0.89%) SmartFocus
City of London
Progressive Recruitment
Salary: competitive
Posted: 10 hours ago
London
Uniting Ambition
Salary: £40k - 50k per year
Posted: 2 days ago
London
Spencer Knight Recruitment
Salary: Up to £65,000 per annum + Excellent Benefits
Posted: 4 days ago
Bracknell, Berkshire
Verticality Ltd
Salary: £30000 to £35000 per annum
Posted: 4 days ago
High Wycombe
Hays IT - Uk Posting account
Salary: £24000 - £32000 per annum + Please quote
Posted: 15 days ago
City of London
Progressive Recruitment
Salary: competitive
Posted: 17 days ago
London
TRG
Salary: 30000-35000 Per Annum
Posted: 19 days ago