The first table below looks at the demand for Database Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 23 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Location
3 months to
23 Apr 2014
Same period 2013 Same period 2012
Database Marketing
Rank 825 804 843
Rank change year-on-year
-21 +39
Permanent jobs citing Database Marketing 62 50 50
As % of all permanent IT jobs located in England 0.055% 0.048% 0.042%
As % of the Processes & Methodologies category 0.068% 0.060% 0.055%
Number of salaries quoted 59 44 41
Average salary £32,888 £45,000 £37,500
Average salary % change year-on-year
-26.91% +20.00%
90% offered a salary of more than £23,000 £27,500 £29,000
10% offered a salary of more than £50,000 £54,550 £55,000
UK excluding London average salary £32,888 £38,500 £30,000
% change year-on-year
-14.57% +28.33%
Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
91395 83053 90383
As % of all permanent IT jobs located in England 80.43% 78.92% 76.78%
Number of salaries quoted 74157 68986 77349
Average salary £47,500 £46,000 £47,500
Average salary % change year-on-year
+3.26% -3.15%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £70,000
UK excluding London average salary £42,500 £40,000 £41,000
% change year-on-year
+6.25% -2.43%
Database Marketing
UK

Database Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in England

Database Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the England region.

Database Marketing Salary Trend in England

Database Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Database Marketing across the England region over the 3 months to 23 April 2014.

Database Marketing Salary Histogram in England

Database Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the England region over the 3 months to 23 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
London -37 39 £29,500 -37.89% 5
South East 0 13 £45,000 +28.57% 1
East Midlands -14 9 £28,500 -32.94%
South West - 1 £47,500 -
Database Marketing
UK

Database Marketing
Top 30 Related IT Skills in England

For the 6 months to 23 April 2014, IT jobs across the England region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 97 (100.00%) Marketing
2 49 (50.52%) SQL
3 41 (42.27%) CRM
4 30 (30.93%) Analytics
5 24 (24.74%) SAS
6 23 (23.71%) SQL Server
7 18 (18.56%) ETL
7 18 (18.56%) Data Analysis
8 17 (17.53%) Microsoft
9 16 (16.49%) Data Mining
10 15 (15.46%) Informatica
10 15 (15.46%) Degree
11 14 (14.43%) Finance
11 14 (14.43%) Retail
11 14 (14.43%) Social Media
12 13 (13.40%) Service Delivery
12 13 (13.40%) Project Management
13 12 (12.37%) MS Excel
13 12 (12.37%) Data-Driven Marketing
13 12 (12.37%) Email Marketing
13 12 (12.37%) Digital Marketing
14 11 (11.34%) Change Control
14 11 (11.34%) Business Intelligence
15 10 (10.31%) MS Access
15 10 (10.31%) Relational Database
15 10 (10.31%) Marketing Analytics
16 9 (9.28%) Campaign Management
16 9 (9.28%) Google
16 9 (9.28%) Direct Marketing
16 9 (9.28%) Management Information System

Database Marketing
Top Related IT Skills in England by Category

For the 6 months to 23 April 2014, IT jobs across the England region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 24 (24.74%) SAS
2 3 (3.09%) IIS
Applications
1 12 (12.37%) MS Excel
2 8 (8.25%) SPSS
2 8 (8.25%) FastStats
3 5 (5.15%) MS PowerPoint
4 4 (4.12%) MS Office
5 2 (2.06%) MS Visio
6 1 (1.03%) MS Project
6 1 (1.03%) Stata
6 1 (1.03%) Mathematica
Business Applications
1 6 (6.19%) Dynamics CRM
2 3 (3.09%) Google Analytics
3 2 (2.06%) SiteCatalyst
4 1 (1.03%) Magento
4 1 (1.03%) Oracle CRM
4 1 (1.03%) SAP Oil and Gas
Communications & Networking
1 2 (2.06%) Internet
Database & Business Intelligence
1 23 (23.71%) SQL Server
2 16 (16.49%) Data Mining
3 10 (10.31%) MS Access
3 10 (10.31%) Relational Database
4 6 (6.19%) Xcelsius
5 5 (5.15%) SQL Server 2008
5 5 (5.15%) DataStage
5 5 (5.15%) Data Warehouse
6 4 (4.12%) Crystal Reports
6 4 (4.12%) SQL Server Integration Services
7 3 (3.09%) SQL Server Reporting Services
7 3 (3.09%) OLAP
8 2 (2.06%) MySQL
8 2 (2.06%) Pentaho
9 1 (1.03%) Oracle Database
9 1 (1.03%) Oracle Reports
9 1 (1.03%) RDBMS
Development Applications
1 3 (3.09%) Visual Studio
General
1 97 (100.00%) Marketing
2 14 (14.43%) Finance
2 14 (14.43%) Retail
3 9 (9.28%) Advertising
4 3 (3.09%) Pharmaceutical
4 3 (3.09%) Telecoms
5 2 (2.06%) Publishing
5 2 (2.06%) Banking
6 1 (1.03%) Multimedia
6 1 (1.03%) Electronics
6 1 (1.03%) Manufacturing
Job Titles
1 32 (32.99%) Analyst
2 11 (11.34%) Marketing Analyst
2 11 (11.34%) Marketing Executive
3 10 (10.31%) Technical Leader
4 9 (9.28%) SAS Analyst
5 8 (8.25%) Data Programmer
5 8 (8.25%) Database Marketing Executive
5 8 (8.25%) Programmer
6 7 (7.22%) Project Manager
7 6 (6.19%) Senior Analyst
7 6 (6.19%) CRM Analyst
8 5 (5.15%) Data Analyst
8 5 (5.15%) Marketing Manager
8 5 (5.15%) Developer
8 5 (5.15%) Database Developer
9 4 (4.12%) Database Analyst
9 4 (4.12%) Database Manager
9 4 (4.12%) Database Marketing Manager
9 4 (4.12%) Insight Analyst
10 3 (3.09%) Marketing Data Analyst
Libraries, Frameworks & Software Standards
1 8 (8.25%) HTML
2 7 (7.22%) .NET
3 3 (3.09%) ASP.NET
3 3 (3.09%) CSS
3 3 (3.09%) Ajax
3 3 (3.09%) jQuery
4 1 (1.03%) WF
4 1 (1.03%) XML
Miscellaneous
1 14 (14.43%) Social Media
2 9 (9.28%) Management Information System
3 8 (8.25%) Mathematics
4 7 (7.22%) Statistics
5 6 (6.19%) Graphic Design
6 3 (3.09%) Digital Media
6 3 (3.09%) FMCG
7 2 (2.06%) Mobile App
7 2 (2.06%) Data Integration
8 1 (1.03%) DTV
8 1 (1.03%) Computer Science
8 1 (1.03%) Blog
8 1 (1.03%) Economics
8 1 (1.03%) Visualisation
Operating Systems
1 8 (8.25%) UNIX
2 1 (1.03%) Apple iOS
Processes & Methodologies
1 41 (42.27%) CRM
2 30 (30.93%) Analytics
3 18 (18.56%) ETL
3 18 (18.56%) Data Analysis
4 13 (13.40%) Project Management
4 13 (13.40%) Service Delivery
5 12 (12.37%) Data-Driven Marketing
5 12 (12.37%) Email Marketing
5 12 (12.37%) Digital Marketing
6 11 (11.34%) Change Control
6 11 (11.34%) Business Intelligence
7 10 (10.31%) Marketing Analytics
8 9 (9.28%) Campaign Management
8 9 (9.28%) B2B
8 9 (9.28%) Direct Marketing
9 8 (8.25%) Web Analytics
9 8 (8.25%) Information Security
9 8 (8.25%) Information Security Management
9 8 (8.25%) Security Management
9 8 (8.25%) ISMS
Programming Languages
1 49 (50.52%) SQL
2 8 (8.25%) FoxPro (VFP)
2 8 (8.25%) Shell Script
3 6 (6.19%) JavaScript
4 4 (4.12%) C#
4 4 (4.12%) Java
5 3 (3.09%) PL/SQL
6 1 (1.03%) T-SQL
6 1 (1.03%) VBA
6 1 (1.03%) PHP
6 1 (1.03%) MATLAB
6 1 (1.03%) R
Qualifications
1 15 (15.46%) Degree
2 3 (3.09%) MBA
3 2 (2.06%) PRINCE2 Certification
4 1 (1.03%) PhD
Quality Assurance & Compliance
1 2 (2.06%) SLA
2 1 (1.03%) QA
Vendors
1 17 (17.53%) Microsoft
2 15 (15.46%) Informatica
3 9 (9.28%) Google
4 6 (6.19%) MicroStrategy
4 6 (6.19%) Adobe
4 6 (6.19%) Facebook
5 4 (4.12%) Salesforce.com
5 4 (4.12%) Alterian
5 4 (4.12%) Tableau
6 3 (3.09%) Eloqua
6 3 (3.09%) Sitecore
6 3 (3.09%) Oracle
6 3 (3.09%) Marketo
6 3 (3.09%) Neolane
7 2 (2.06%) Unica
7 2 (2.06%) SAP
7 2 (2.06%) Omniture
8 1 (1.03%) KXEN
8 1 (1.03%) SmartFocus
8 1 (1.03%) Ab Initio
London
Verticality Ltd
Salary: £30000 to £40000 per annum
Posted: 21 hours ago
London
Accenture
Posted: Yesterday
London
Venturi
Salary: £45000 - £53000 per annum + bonus & benefits
Posted: 5 days ago
Birmingham, West Midlands (County)
Pure People Ltd
Salary: Unspecified
Posted: 5 days ago
West Sussex
Computer People
Salary: £40000.00 - £50000.00 per annum
Posted: 6 days ago
London
Shelter
Salary: £37,509 per annum, plus excellent benefits
Posted: 6 days ago
London
HP
Salary: Competitive
Posted: 6 days ago
London
Age UK
Posted: 12 days ago
City of London
Churchill Frank
Posted: 15 days ago
London
Real Staffing
Salary: £50000 - £80000 per annum
Posted: 18 days ago
London
Churchill Frank
Salary: £300 - £304001 per day
Posted: 21 days ago