The table below looks at the statistics for Database Marketing skills in IT jobs advertised for the England region. Included is a guide to the salaries offered in IT jobs that have cited Database Marketing over the 3 months to 3 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 Dec 2016
Same period 2015 Same period 2014
Database Marketing
Rank 787 887 922
Rank change year-on-year
+100 +35
Permanent jobs citing Database Marketing 69 43 39
As % of all permanent IT jobs located in England 0.082% 0.043% 0.036%
As % of the Processes & Methodologies category 0.093% 0.049% 0.042%
Number of salaries quoted 63 26 38
Median salary £37,500 £37,500 £37,500
90% offered a salary of more than £25,300 £25,250 £28,350
10% offered a salary of more than £50,000 £46,250 £48,530
UK excluding London median salary £42,500 £35,000 £37,500
% change year-on-year
+21.42% -6.66%
Database Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
73867 87895 92411
As % of all permanent IT jobs located in England 88.10% 87.44% 85.64%
Number of salaries quoted 61430 73388 76565
Median salary £50,000 £50,000 £49,500
Median salary % change year-on-year
- +1.01%
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Database Marketing
Jobs Demand Trend in England

The demand trend of job ads across the England region citing Database Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in England

Database Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the England region.

Database Marketing Salary Trend in England

Database Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Database Marketing across the England region over the 3 months to 3 December 2016.

Database Marketing Salary Histogram in England

Database Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the England region over the 3 months to 3 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East +93 23 £37,500 -
London +73 22 £30,000 -20.52% 1
East of England +42 20 £44,500 +48.33%
West Midlands -19 4 £50,000 -
Database Marketing
UK

Database Marketing
Top 30 Related IT Skills in England

For the 6 months to 3 December 2016, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Database Marketing.

1 96 (100.00%) Marketing
2 59 (61.46%) SQL
3 51 (53.13%) CRM
4 34 (35.42%) Analytics
5 23 (23.96%) Degree
6 22 (22.92%) Finance
6 22 (22.92%) SAS
6 22 (22.92%) SQL Server
7 19 (19.79%) Relational Database
8 17 (17.71%) Teradata
8 17 (17.71%) Analytical Skills
8 17 (17.71%) Data Analytics
9 14 (14.58%) Retail
9 14 (14.58%) Oracle
9 14 (14.58%) Coaching
10 13 (13.54%) Data Management
11 11 (11.46%) Agile Software Development
11 11 (11.46%) Unica
11 11 (11.46%) Mathematics
11 11 (11.46%) Digital Marketing
11 11 (11.46%) ETL
11 11 (11.46%) IBM
11 11 (11.46%) Stakeholder Management
11 11 (11.46%) Project Management
11 11 (11.46%) Customer Analytics
12 10 (10.42%) Business Intelligence
13 9 (9.38%) B2B
13 9 (9.38%) E-Commerce
13 9 (9.38%) PRINCE2
13 9 (9.38%) Informatica

Database Marketing
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (22.92%) SAS
2 2 (2.08%) Apache Pig
2 2 (2.08%) OpenStack
Applications
1 8 (8.33%) SPSS
2 2 (2.08%) MS Excel
3 1 (1.04%) MS Office
Business Applications
1 11 (11.46%) Unica
2 6 (6.25%) FastStats
3 1 (1.04%) Adobe Campaign
Cloud Services
1 8 (8.33%) Silverpop
2 2 (2.08%) Amazon AWS
2 2 (2.08%) AWS Lambda
2 2 (2.08%) Google Analytics
2 2 (2.08%) Google Cloud Platform
Communications & Networking
1 6 (6.25%) SMS
Database & Business Intelligence
1 22 (22.92%) SQL Server
2 19 (19.79%) Relational Database
3 9 (9.38%) Hadoop
4 6 (6.25%) Big Data
4 6 (6.25%) PowerCenter
5 5 (5.21%) MySQL
6 4 (4.17%) Data Warehouse
7 3 (3.13%) BusinessObjects
7 3 (3.13%) Oracle Database
7 3 (3.13%) Oracle Reports
7 3 (3.13%) SQL Server Integration Services
8 2 (2.08%) Apache Hive
8 2 (2.08%) Base SAS
8 2 (2.08%) BigTable
8 2 (2.08%) Data Mining
8 2 (2.08%) DataStage
8 2 (2.08%) MongoDB
8 2 (2.08%) NoSQL
8 2 (2.08%) Pentaho
8 2 (2.08%) Power BI
Development Applications
1 2 (2.08%) Talend Open Studio
2 1 (1.04%) Dreamweaver
General
1 96 (100.00%) Marketing
2 22 (22.92%) Finance
3 14 (14.58%) Retail
4 1 (1.04%) Advertising
4 1 (1.04%) Banking
4 1 (1.04%) Games
Job Titles
1 43 (44.79%) Analyst
2 18 (18.75%) Junior
3 15 (15.63%) Junior Analyst
3 15 (15.63%) Marketing Analyst
4 14 (14.58%) Database Analyst
5 13 (13.54%) Junior Marketing Analyst
6 11 (11.46%) Marketing Manager
7 10 (10.42%) SQL Analyst
8 9 (9.38%) Data Analyst
9 8 (8.33%) Consultant
9 8 (8.33%) CRM Manager
9 8 (8.33%) DBA
9 8 (8.33%) Marketing Data Analyst
9 8 (8.33%) SQL DBA
10 7 (7.29%) Developer
11 6 (6.25%) Coordinator
11 6 (6.25%) PMO Coordinator
11 6 (6.25%) Senior Manager
11 6 (6.25%) Senior Marketing Manager
12 5 (5.21%) Project Manager
Libraries, Frameworks & Software Standards
1 2 (2.08%) .NET
2 1 (1.04%) HTML
Miscellaneous
1 17 (17.71%) Analytical Skills
2 11 (11.46%) Mathematics
3 4 (4.17%) Statistics
4 2 (2.08%) Computer Science
4 2 (2.08%) Reference Data
4 2 (2.08%) Social Media
5 1 (1.04%) Copywriting
5 1 (1.04%) Data Structures
5 1 (1.04%) Foreign Exchange (FX)
Processes & Methodologies
1 51 (53.13%) CRM
2 34 (35.42%) Analytics
3 17 (17.71%) Data Analytics
4 14 (14.58%) Coaching
5 13 (13.54%) Data Management
6 11 (11.46%) Agile Software Development
6 11 (11.46%) Customer Analytics
6 11 (11.46%) Digital Marketing
6 11 (11.46%) ETL
6 11 (11.46%) Project Management
6 11 (11.46%) Stakeholder Management
7 10 (10.42%) Business Intelligence
8 9 (9.38%) B2B
8 9 (9.38%) Campaign Management
8 9 (9.38%) E-Commerce
8 9 (9.38%) Mentoring
8 9 (9.38%) People Management
8 9 (9.38%) PRINCE
8 9 (9.38%) PRINCE2
9 6 (6.25%) Marketing Analytics
Programming Languages
1 59 (61.46%) SQL
2 3 (3.13%) Python
2 3 (3.13%) R
3 2 (2.08%) C
3 2 (2.08%) C#
3 2 (2.08%) PL/SQL
4 1 (1.04%) C++
4 1 (1.04%) Java
4 1 (1.04%) Scala
4 1 (1.04%) VBA
Qualifications
1 23 (23.96%) Degree
2 7 (7.29%) PRINCE2 Certification
3 6 (6.25%) MBA
4 1 (1.04%) Postgraduate
Quality Assurance & Compliance
1 9 (9.38%) Data Quality
2 6 (6.25%) SLA
3 2 (2.08%) QA
System Software
1 2 (2.08%) VMware Infrastructure
Systems Management
1 1 (1.04%) Systems Management Server (SMS)
Vendors
1 17 (17.71%) Teradata
2 14 (14.58%) Oracle
3 11 (11.46%) IBM
4 9 (9.38%) Informatica
5 7 (7.29%) Google
6 5 (5.21%) Adobe
7 4 (4.17%) Microsoft
8 3 (3.13%) Cognos
9 2 (2.08%) Ab Initio
9 2 (2.08%) Qubit
9 2 (2.08%) Salesforce.com
9 2 (2.08%) Talend
9 2 (2.08%) VMware
10 1 (1.04%) Apteco
10 1 (1.04%) Cognizant
10 1 (1.04%) Salesforce Marketing Cloud