The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Database Marketing
Rank 854 818 850
Rank change year-on-year
-36 +32
Permanent jobs citing Database Marketing 47 52 50
As % of all permanent IT jobs located in the UK 0.040% 0.048% 0.043%
As % of the Processes & Methodologies category 0.050% 0.061% 0.055%
Number of salaries quoted 38 46 49
Average salary £47,000 £40,000 £45,000
Average salary % change year-on-year
+17.50% -11.11%
90% offered a salary of more than £32,500 £29,600 £32,500
10% offered a salary of more than £60,000 £50,000 £58,000
UK excluding London average salary £45,000 £44,000 £35,000
% change year-on-year
+2.27% +25.71%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94499 85180 91147
As % of all permanent IT jobs located in the UK 80.67% 79.43% 77.75%
Number of salaries quoted 75420 69572 77387
Average salary £47,500 £47,500 £46,500
Average salary % change year-on-year
- +2.15%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £73,500 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 21 August 2014 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 21 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -23 46 £49,000 +22.50% 11
London -17 32 £51,500 +28.75% 10
South East -17 12 £45,000 +5.26%
West Sussex -12 7 £45,000 +5.26%
City of London -18 6 £52,500 +31.25% 2
Uxbridge +7 4 £60,000 +20.00%
Berkshire - 2 £33,250 -
Bracknell - 2 £33,250 -
Crawley +4 1 £45,000 +5.26%
Bristol -10 1 - -
South West -22 1 - -
North West - 1 £22,500 -
Manchester - 1 £22,500 -
Oxford - 1 - -
Kent - 1 £45,000 -
Middlesex - 1 £60,000 -
Oxfordshire - 1 - -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 21 August 2014, IT jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 110 (100.00%) Marketing
2 51 (46.36%) SQL
3 43 (39.09%) CRM
4 34 (30.91%) Degree
4 34 (30.91%) Analytics
5 30 (27.27%) SAS
6 25 (22.73%) MS Excel
6 25 (22.73%) Microsoft
7 23 (20.91%) SQL Server
7 23 (20.91%) Data Analysis
8 22 (20.00%) Project Management
9 21 (19.09%) Statistics
9 21 (19.09%) Statistical Modelling
10 18 (16.36%) SPSS
11 17 (15.45%) E-Commerce
11 17 (15.45%) Email Marketing
12 16 (14.55%) MS Access
12 16 (14.55%) ETL
12 16 (14.55%) Finance
12 16 (14.55%) Statistical Analysis
12 16 (14.55%) Direct Marketing
12 16 (14.55%) Marketing Analytics
13 15 (13.64%) Data Mining
13 15 (13.64%) Digital Marketing
13 15 (13.64%) Social Media
14 14 (12.73%) Data Management
14 14 (12.73%) Customer Segmentation
15 13 (11.82%) Management Information System
15 13 (11.82%) Mathematics
15 13 (11.82%) Predictive Modelling

Database Marketing
Top Related IT Skills by Category

For the 6 months to 21 August 2014, IT jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 30 (27.27%) SAS
2 1 (0.91%) CMS
Applications
1 25 (22.73%) MS Excel
2 18 (16.36%) SPSS
3 10 (9.09%) FastStats
4 9 (8.18%) MS Office
5 5 (4.55%) MS PowerPoint
6 4 (3.64%) PowerPivot
7 3 (2.73%) MS Project
7 3 (2.73%) MS Visio
8 1 (0.91%) InDesign
Business Applications
1 6 (5.45%) Dynamics CRM
2 2 (1.82%) Google Analytics
2 2 (1.82%) SiteCatalyst
3 1 (0.91%) SAP InfiniteInsight
3 1 (0.91%) SAP Oil and Gas
Cloud Services
1 3 (2.73%) SaaS
Communications & Networking
1 3 (2.73%) Internet
2 1 (0.91%) Broadband
2 1 (0.91%) Intranet
Database & Business Intelligence
1 23 (20.91%) SQL Server
2 16 (14.55%) MS Access
3 15 (13.64%) Data Mining
4 5 (4.55%) OLTP
4 5 (4.55%) Relational Database
5 4 (3.64%) Xcelsius
5 4 (3.64%) MySQL
6 3 (2.73%) SQL Server Integration Services
6 3 (2.73%) Pentaho
6 3 (2.73%) Crystal Reports
7 2 (1.82%) Data Warehouse
7 2 (1.82%) SQL Server 2008
8 1 (0.91%) SQL Server Analysis Services
8 1 (0.91%) RDBMS
8 1 (0.91%) PowerCenter
8 1 (0.91%) SQL Server Reporting Services
General
1 110 (100.00%) Marketing
2 16 (14.55%) Finance
3 12 (10.91%) Retail
4 7 (6.36%) Advertising
5 5 (4.55%) Games
6 4 (3.64%) Banking
7 3 (2.73%) Telecoms
8 2 (1.82%) Legal
8 2 (1.82%) Billing
9 1 (0.91%) Local Government
9 1 (0.91%) Manufacturing
9 1 (0.91%) Electronics
9 1 (0.91%) Multimedia
Job Titles
1 32 (29.09%) Analyst
2 15 (13.64%) Consultant
2 15 (13.64%) Programmer
3 13 (11.82%) Marketing Consultant
4 12 (10.91%) Data Programmer
5 9 (8.18%) Senior Analyst
5 9 (8.18%) Project Manager
5 9 (8.18%) Business Analyst
5 9 (8.18%) Marketing Executive
6 8 (7.27%) Technical Leader
7 6 (5.45%) Marketing Analyst
8 4 (3.64%) Database Marketing Executive
8 4 (3.64%) SAS Analyst
8 4 (3.64%) Account Manager
8 4 (3.64%) CRM Analyst
9 3 (2.73%) Insight Analyst
9 3 (2.73%) CRM Architect
9 3 (2.73%) Developer
9 3 (2.73%) Architect
9 3 (2.73%) Marketing Manager
Libraries, Frameworks & Software Standards
1 10 (9.09%) HTML
2 4 (3.64%) .NET
3 1 (0.91%) CSS
3 1 (0.91%) Web Services
3 1 (0.91%) XML
Miscellaneous
1 21 (19.09%) Statistics
2 15 (13.64%) Social Media
3 13 (11.82%) Mathematics
3 13 (11.82%) Management Information System
4 12 (10.91%) Economics
4 12 (10.91%) Computer Science
5 6 (5.45%) Graphic Design
6 3 (2.73%) Data Integration
7 2 (1.82%) FMCG
7 2 (1.82%) Mobile App
7 2 (1.82%) Blog
8 1 (0.91%) N-Tier
8 1 (0.91%) DTV
8 1 (0.91%) Digital Media
Operating Systems
1 2 (1.82%) UNIX
Processes & Methodologies
1 43 (39.09%) CRM
2 34 (30.91%) Analytics
3 23 (20.91%) Data Analysis
4 22 (20.00%) Project Management
5 21 (19.09%) Statistical Modelling
6 17 (15.45%) Email Marketing
6 17 (15.45%) E-Commerce
7 16 (14.55%) ETL
7 16 (14.55%) Statistical Analysis
7 16 (14.55%) Direct Marketing
7 16 (14.55%) Marketing Analytics
8 15 (13.64%) Digital Marketing
9 14 (12.73%) Customer Segmentation
9 14 (12.73%) Data Management
10 13 (11.82%) Predictive Modelling
10 13 (11.82%) Marketing Strategy
11 12 (10.91%) Regression Analysis
11 12 (10.91%) Marketing Management
11 12 (10.91%) Campaign Management
11 12 (10.91%) Quantitative Analysis
Programming Languages
1 51 (46.36%) SQL
2 12 (10.91%) FoxPro (VFP)
3 7 (6.36%) JavaScript
4 4 (3.64%) C#
4 4 (3.64%) T-SQL
4 4 (3.64%) VBA
5 3 (2.73%) Java
5 3 (2.73%) PL/SQL
5 3 (2.73%) Shell Script
6 1 (0.91%) MATLAB
6 1 (0.91%) R
Qualifications
1 34 (30.91%) Degree
2 3 (2.73%) MBA
3 1 (0.91%) PhD
3 1 (0.91%) PRINCE2 Certification
Quality Assurance & Compliance
1 2 (1.82%) SLA
1 2 (1.82%) QA
2 1 (0.91%) Data Quality
Vendors
1 25 (22.73%) Microsoft
2 11 (10.00%) Informatica
3 10 (9.09%) Adobe
4 8 (7.27%) Google
5 7 (6.36%) Unica
6 6 (5.45%) Facebook
6 6 (5.45%) Alterian
7 4 (3.64%) MicroStrategy
7 4 (3.64%) Neolane
8 2 (1.82%) Eloqua
8 2 (1.82%) Salesforce.com
9 1 (0.91%) Omniture
9 1 (0.91%) SAP
9 1 (0.91%) Chordiant
9 1 (0.91%) SmartFocus
London
JPS Selection
Salary: From £55,000 to £70,000 per annum + Bonus + benefits
Posted: 2 hours ago
London
Uniting Ambition
Salary: £40k - 50k per year
Posted: 4 hours ago
City of London
Computer Futures
Salary: £30000 - £40000 per annum + competitive
Posted: 18 hours ago
Leeds, West Yorkshire
Jet2.com
Salary: Excellent
Posted: Yesterday
London
Spencer Knight Recruitment
Salary: Up to £65,000 per annum + Excellent Benefits
Posted: 2 days ago
London
Spencer Knight Recruitment
Salary: From £42,000 to £50,000 per annum + excellent benefits
Posted: 3 days ago
West London
Square One Resources
Salary: From £25,000 to £35,000 per annum
Posted: 5 days ago
London
TRG
Salary: 30000-35000 Per Annum
Posted: 7 days ago
West London
Progressive Recruitment
Salary: competitive
Posted: 7 days ago
City of London
Progressive Recruitment
Salary: competitive
Posted: 26 days ago