The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 28 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 May 2015
Same period 2014 Same period 2013
Database Marketing
Rank 856 870 849
Rank change year-on-year
+14 -21
Permanent jobs citing Database Marketing 41 62 54
As % of all permanent IT jobs located in the UK 0.038% 0.051% 0.050%
As % of the Processes & Methodologies category 0.045% 0.062% 0.061%
Number of salaries quoted 34 55 45
Average salary £40,000 £35,000 £47,500
Average salary % change year-on-year
+14.28% -26.31%
90% offered a salary of more than £27,250 £27,200 £33,750
10% offered a salary of more than £44,250 £50,900 £51,250
UK excluding London average salary £40,000 £30,000 £46,000
% change year-on-year
+33.33% -34.78%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
90836 100276 87895
As % of all permanent IT jobs located in the UK 84.05% 82.70% 80.68%
Number of salaries quoted 73816 81539 72340
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £31,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £45,000 £42,500 £40,000
% change year-on-year
+5.88% +6.25%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 28 May 2015 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 28 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +24 40 £40,000 +14.28% 6
London +25 20 £35,000 - 5
East of England - 9 £40,000 -
South East +14 7 £42,500 -8.10%
Cambridge - 7 £40,000 -
Cambridgeshire - 7 £40,000 -
Kent - 7 £42,500 -
City of London +46 5 £32,000 +12.28% 2
North West +9 3 £25,000 -31.50% 1
Manchester - 3 £25,000 - 1
Norwich - 2 £34,125 -
Norfolk - 2 £34,125 -
West Yorkshire - 1 £30,000 -
Yorkshire - 1 £30,000 -
Leeds - 1 £30,000 -
Maidstone - 1 £37,500 -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 28 May 2015, IT jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 62 (100.00%) Marketing
2 49 (79.03%) SQL
3 41 (66.13%) CRM
4 36 (58.06%) MS Excel
5 24 (38.71%) Degree
6 23 (37.10%) Microsoft
7 20 (32.26%) SQL Server
7 20 (32.26%) SAS
8 19 (30.65%) Relational Database
9 17 (27.42%) Analytical Skills
9 17 (27.42%) Analytics
10 15 (24.19%) Data Protection
11 14 (22.58%) Data Analysis
12 13 (20.97%) Project Management
12 13 (20.97%) Finance
13 12 (19.35%) Data Mining
13 12 (19.35%) Data Management
14 10 (16.13%) Unica
14 10 (16.13%) Business Intelligence
14 10 (16.13%) RDBMS
14 10 (16.13%) VBA
14 10 (16.13%) MS Office
15 9 (14.52%) Mathematics
15 9 (14.52%) Customer Insight
16 8 (12.90%) Data Protection Act
16 8 (12.90%) Email Marketing
16 8 (12.90%) Digital Marketing
16 8 (12.90%) Oracle
17 7 (11.29%) Legal
17 7 (11.29%) SPSS

Database Marketing
Top Related IT Skills by Category

For the 6 months to 28 May 2015, IT jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 20 (32.26%) SAS
2 1 (1.61%) SugarCRM
Applications
1 36 (58.06%) MS Excel
2 10 (16.13%) MS Office
3 7 (11.29%) SPSS
4 5 (8.06%) FastStats
5 3 (4.84%) MS PowerPoint
Business Applications
1 10 (16.13%) Unica
2 5 (8.06%) WebTrends
2 5 (8.06%) Dynamics CRM
2 5 (8.06%) Adobe Campaign
Cloud Services
1 5 (8.06%) Google Analytics
2 2 (3.23%) Silverpop
2 2 (3.23%) Adobe Analytics
3 1 (1.61%) SaaS
Communications & Networking
1 1 (1.61%) Internet
Database & Business Intelligence
1 20 (32.26%) SQL Server
2 19 (30.65%) Relational Database
3 12 (19.35%) Data Mining
4 10 (16.13%) RDBMS
5 6 (9.68%) MS Access
6 5 (8.06%) SQL Server 2008
7 3 (4.84%) Data Warehouse
8 2 (3.23%) OLAP
9 1 (1.61%) DataStage
9 1 (1.61%) SQL Server Reporting Services
Development Applications
1 1 (1.61%) SQL Server Management Studio (SSMS)
General
1 62 (100.00%) Marketing
2 13 (20.97%) Finance
3 7 (11.29%) Legal
4 5 (8.06%) Banking
5 4 (6.45%) Law
6 2 (3.23%) Retail
7 1 (1.61%) Telecoms
7 1 (1.61%) Manufacturing
Job Titles
1 31 (50.00%) Analyst
2 14 (22.58%) Database Manager
3 9 (14.52%) Insight Analyst
4 8 (12.90%) Data Analyst
5 6 (9.68%) Marketing Assistant
6 5 (8.06%) Web Analyst
7 4 (6.45%) Marketing Analyst
7 4 (6.45%) Customer Analyst
8 3 (4.84%) Administrator
8 3 (4.84%) Junior
8 3 (4.84%) Campaign Manager
8 3 (4.84%) Customer Insight Analyst
8 3 (4.84%) Junior Analyst
8 3 (4.84%) Data Administrator
9 2 (3.23%) SQL Data Analyst
9 2 (3.23%) Data Manager
9 2 (3.23%) Senior Analyst
9 2 (3.23%) Database Analyst
10 1 (1.61%) Database Developer
10 1 (1.61%) Product Manager
Libraries, Frameworks & Software Standards
1 6 (9.68%) HTML
2 5 (8.06%) CSS
3 1 (1.61%) XML
Miscellaneous
1 17 (27.42%) Analytical Skills
2 9 (14.52%) Mathematics
3 8 (12.90%) Data Protection Act
4 5 (8.06%) Management Information System
5 4 (6.45%) Statistics
6 3 (4.84%) Data Extraction
6 3 (4.84%) Visualisation
6 3 (4.84%) Data Structures
7 1 (1.61%) Social Media
Operating Systems
1 3 (4.84%) Windows Server 2003
1 3 (4.84%) Windows
1 3 (4.84%) Windows 2000
2 1 (1.61%) UNIX
Processes & Methodologies
1 41 (66.13%) CRM
2 17 (27.42%) Analytics
3 15 (24.19%) Data Protection
4 14 (22.58%) Data Analysis
5 13 (20.97%) Project Management
6 12 (19.35%) Data Management
7 10 (16.13%) Business Intelligence
8 9 (14.52%) Customer Insight
9 8 (12.90%) Email Marketing
9 8 (12.90%) Digital Marketing
10 7 (11.29%) Data Entry
10 7 (11.29%) Strategic Planning
10 7 (11.29%) Web Analytics
10 7 (11.29%) Campaign Management
11 6 (9.68%) Campaign Analysis
12 5 (8.06%) Benchmarking
12 5 (8.06%) Migration
12 5 (8.06%) Customer Analysis
13 3 (4.84%) Stakeholder Management
13 3 (4.84%) ETL
Programming Languages
1 49 (79.03%) SQL
2 10 (16.13%) VBA
3 7 (11.29%) T-SQL
4 5 (8.06%) JavaScript
5 2 (3.23%) R
6 1 (1.61%) Shell Script
6 1 (1.61%) MATLAB
6 1 (1.61%) C
Qualifications
1 24 (38.71%) Degree
2 1 (1.61%) Postgraduate
2 1 (1.61%) SC Cleared
2 1 (1.61%) Security Cleared
Vendors
1 23 (37.10%) Microsoft
2 8 (12.90%) Oracle
3 7 (11.29%) Omniture
4 6 (9.68%) Tableau
5 5 (8.06%) IBM
5 5 (8.06%) Google
6 4 (6.45%) Alterian
7 2 (3.23%) ExactTarget
7 2 (3.23%) Eloqua
7 2 (3.23%) Teradata
7 2 (3.23%) Aprimo
7 2 (3.23%) WebSideStory
7 2 (3.23%) Maxymiser
7 2 (3.23%) Business Objects
7 2 (3.23%) Chordiant
7 2 (3.23%) Adobe
8 1 (1.61%) Cadence
8 1 (1.61%) Informatica
8 1 (1.61%) Salesforce.com
8 1 (1.61%) Siebel
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