The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Database Marketing
Rank 873 863 823
Rank change year-on-year
-10 -40
Permanent jobs citing Database Marketing 20 44 50
As % of all permanent IT jobs located in the UK 0.018% 0.038% 0.047%
As % of the Processes & Methodologies category 0.021% 0.046% 0.058%
Number of salaries quoted 16 36 44
Average salary £40,000 £45,000 £40,000
Average salary % change year-on-year
-11.11% +12.50%
90% offered a salary of more than £30,500 £32,500 £29,400
10% offered a salary of more than £62,500 £60,000 £50,000
UK excluding London average salary £55,000 £45,000 £42,750
% change year-on-year
+22.22% +5.26%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93272 94978 86805
As % of all permanent IT jobs located in the UK 85.17% 82.77% 81.71%
Number of salaries quoted 76819 75777 71033
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,000 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 28 August 2015 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -19 20 £40,000 -11.11% 10
London -4 13 £40,000 -22.33% 4
City of London +22 2 £36,750 -30.00% 1
Bristol -18 2 £57,500 -
South West -21 2 £57,500 - 1
Yorkshire - 2 - - 2
Leeds - 2 - - 2
West Yorkshire - 2 - - 2
North West +3 1 £22,500 -
Manchester +1 1 £22,500 -
Thetford - 1 £30,000 - 1
Telford - 1 £80,500 -
Shropshire - 1 £80,500 -
West Midlands - 1 £80,500 - 1
East of England - 1 £30,000 - 1
Feltham - 1 £40,000 -
Norfolk - 1 £30,000 - 1

Database Marketing
Top 30 Related IT Skills

For the 6 months to 28 August 2015, IT jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 62 (100.00%) Marketing
2 47 (75.81%) SQL
3 38 (61.29%) CRM
4 29 (46.77%) Degree
5 28 (45.16%) MS Excel
6 22 (35.48%) SAS
7 21 (33.87%) Analytical Skills
8 19 (30.65%) Analytics
9 18 (29.03%) Microsoft
10 15 (24.19%) Data Protection
11 14 (22.58%) Relational Database
12 13 (20.97%) Finance
12 13 (20.97%) Data Mining
13 12 (19.35%) SQL Server
13 12 (19.35%) Digital Marketing
13 12 (19.35%) Mathematics
14 11 (17.74%) Direct Marketing
14 11 (17.74%) VBA
14 11 (17.74%) Customer Insight
15 10 (16.13%) Tableau
15 10 (16.13%) Data Management
16 9 (14.52%) Omniture
16 9 (14.52%) HTML
16 9 (14.52%) MS Office
16 9 (14.52%) Oracle
16 9 (14.52%) SPSS
16 9 (14.52%) WebTrends
16 9 (14.52%) FastStats
17 8 (12.90%) Campaign Analysis
17 8 (12.90%) Data Protection Act

Database Marketing
Top Related IT Skills by Category

For the 6 months to 28 August 2015, IT jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 22 (35.48%) SAS
2 2 (3.23%) SugarCRM
Applications
1 28 (45.16%) MS Excel
2 9 (14.52%) SPSS
2 9 (14.52%) MS Office
2 9 (14.52%) FastStats
3 3 (4.84%) MS PowerPoint
Business Applications
1 9 (14.52%) WebTrends
2 7 (11.29%) Dynamics CRM
3 6 (9.68%) Adobe Campaign
4 4 (6.45%) Unica
Cloud Services
1 6 (9.68%) Google Analytics
2 1 (1.61%) SaaS
Communications & Networking
1 3 (4.84%) Internet
2 1 (1.61%) Broadband
Database & Business Intelligence
1 14 (22.58%) Relational Database
2 13 (20.97%) Data Mining
3 12 (19.35%) SQL Server
4 6 (9.68%) MS Access
4 6 (9.68%) SQL Server 2008
5 4 (6.45%) RDBMS
6 3 (4.84%) QlikView
7 2 (3.23%) SQL Server Integration Services
7 2 (3.23%) SQL Server Reporting Services
8 1 (1.61%) SQL Server 2005
8 1 (1.61%) DataStage
Development Applications
1 1 (1.61%) VSS/SourceSafe
1 1 (1.61%) Team Foundation Server
1 1 (1.61%) Mercurial
General
1 62 (100.00%) Marketing
2 13 (20.97%) Finance
3 6 (9.68%) Banking
4 4 (6.45%) Retail
4 4 (6.45%) Law
4 4 (6.45%) Advertising
5 2 (3.23%) Telecoms
6 1 (1.61%) Legal
Job Titles
1 35 (56.45%) Analyst
2 9 (14.52%) Insight Analyst
3 8 (12.90%) Database Manager
3 8 (12.90%) Marketing Analyst
3 8 (12.90%) Data Analyst
4 6 (9.68%) Web Analyst
4 6 (9.68%) Marketing Executive
5 5 (8.06%) Marketing Assistant
6 4 (6.45%) Campaign Analyst
6 4 (6.45%) Junior Analyst
6 4 (6.45%) Customer Analyst
6 4 (6.45%) Junior
6 4 (6.45%) Senior Analyst
7 3 (4.84%) Services Delivery Manager
7 3 (4.84%) Service Manager
7 3 (4.84%) Database Analyst
7 3 (4.84%) Delivery Manager
7 3 (4.84%) Customer Insight Analyst
7 3 (4.84%) Campaign Executive
8 2 (3.23%) Senior Marketing Analyst
Libraries, Frameworks & Software Standards
1 9 (14.52%) HTML
2 7 (11.29%) CSS
3 1 (1.61%) XML
3 1 (1.61%) Ajax
3 1 (1.61%) jQuery
3 1 (1.61%) ASP.NET 2.0
3 1 (1.61%) ASP.NET MVC
3 1 (1.61%) ASP.NET MVC 2
3 1 (1.61%) .NET
3 1 (1.61%) ASP.NET
Miscellaneous
1 21 (33.87%) Analytical Skills
2 12 (19.35%) Mathematics
3 8 (12.90%) Data Protection Act
4 7 (11.29%) Management Information System
5 5 (8.06%) Statistics
6 4 (6.45%) Data Structures
6 4 (6.45%) Visualisation
7 2 (3.23%) Social Media
7 2 (3.23%) Data Extraction
8 1 (1.61%) Physics
8 1 (1.61%) Chemistry
8 1 (1.61%) Computer Science
8 1 (1.61%) Enterprise Software
Operating Systems
1 3 (4.84%) Windows
1 3 (4.84%) Windows 2000
1 3 (4.84%) Windows Server 2003
2 1 (1.61%) UNIX
Processes & Methodologies
1 38 (61.29%) CRM
2 19 (30.65%) Analytics
3 15 (24.19%) Data Protection
4 12 (19.35%) Digital Marketing
5 11 (17.74%) Direct Marketing
5 11 (17.74%) Customer Insight
6 10 (16.13%) Data Management
7 8 (12.90%) Email Marketing
7 8 (12.90%) Campaign Analysis
8 7 (11.29%) Web Analytics
8 7 (11.29%) Data Entry
8 7 (11.29%) Data Analysis
9 6 (9.68%) Benchmarking
10 5 (8.06%) Project Management
10 5 (8.06%) Strategic Planning
10 5 (8.06%) Business Intelligence
10 5 (8.06%) Migration
10 5 (8.06%) Customer Analysis
11 4 (6.45%) Stakeholder Management
11 4 (6.45%) Propensity Modelling
Programming Languages
1 47 (75.81%) SQL
2 11 (17.74%) VBA
3 6 (9.68%) JavaScript
4 4 (6.45%) VB
5 1 (1.61%) VB.NET
5 1 (1.61%) C#
5 1 (1.61%) T-SQL
5 1 (1.61%) FoxPro (VFP)
5 1 (1.61%) Shell Script
5 1 (1.61%) R
Qualifications
1 29 (46.77%) Degree
2 1 (1.61%) Postgraduate
Quality Assurance & Compliance
1 1 (1.61%) SLA
Vendors
1 18 (29.03%) Microsoft
2 10 (16.13%) Tableau
3 9 (14.52%) Oracle
3 9 (14.52%) Omniture
4 6 (9.68%) Google
5 4 (6.45%) IBM
5 4 (6.45%) Adobe
6 3 (4.84%) SAP
6 3 (4.84%) Alterian
6 3 (4.84%) Salesforce.com
6 3 (4.84%) Coremetrics
6 3 (4.84%) Eloqua
6 3 (4.84%) Datameer
7 2 (3.23%) Marketo
7 2 (3.23%) HubSpot
7 2 (3.23%) Pardot
8 1 (1.61%) Aprimo
8 1 (1.61%) VMware
8 1 (1.61%) Teradata
8 1 (1.61%) Chordiant
Central London / West End
Norton Leigh
Salary: From £30,000 to £38,000 per annum Excellent benefits and bonus options
Posted: 3 days ago
Central London / West End
JWResource
Salary: From £23,000 to £27,000 per annum plus benefits
Posted: 3 days ago
Reading, Berkshire
Clearwater People Solutions
Salary: £33000 - £35000 Per Annum
Posted: 4 days ago
Leeds
The Little Black Book Agency
Posted: 5 days ago
Thetford, Norfolk
Edward Carter Solutions
Salary: £25,000 - £35,000 plus bonus and benefits
Posted: 12 days ago
London
Churchill Frank
Salary: £35000 per annum
Posted: 12 days ago
Leeds
Jet2.com
Posted: 17 days ago
Swindon
Churchill Frank
Salary: £35000 - £40000 per annum
Posted: 17 days ago
City of London
Churchill Frank
Salary: £35000 - £40000 per annum
Posted: 18 days ago