The first table below looks at the demand for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
Database Marketing
Rank 851 819 853
Rank change year-on-year
-32 +34
Permanent jobs citing Database Marketing 68 55 59
As % of all permanent IT jobs located in the UK 0.056% 0.049% 0.047%
As % of the Processes & Methodologies category 0.070% 0.063% 0.061%
Number of salaries quoted 65 49 50
Average salary £32,888 £46,250 £37,500
Average salary % change year-on-year
-28.89% +23.33%
90% offered a salary of more than £23,800 £27,500 £28,850
10% offered a salary of more than £50,000 £53,650 £56,000
UK excluding London average salary £32,888 £38,500 £30,000
% change year-on-year
-14.57% +28.33%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
97295 87643 96229
As % of all permanent IT jobs located in the UK 80.35% 78.82% 76.56%
Number of salaries quoted 78124 71880 81781
Average salary £47,500 £45,000 £47,500
Average salary % change year-on-year
+5.55% -5.26%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £70,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 17 April 2014 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 18 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 17 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -20 62 £32,888 -24.82% 10
London -38 41 £32,000 -32.63% 8
City of London -4 15 £31,750 -20.62% 1
South East -6 12 £45,000 +28.57%
West Sussex +4 8 £46,250 +8.82%
East Midlands -11 8 £28,500 -32.94%
Nottinghamshire -2 7 £28,500 -32.94%
Sutton-in-Ashfield - 7 £28,500 -
Buckinghamshire - 4 £32,888 -
Milton Keynes - 4 £32,888 -
Crawley +11 2 £45,000 +5.88%
Scotland -20 1 £25,000 -47.36%
Edinburgh -32 1 £25,000 -47.36%
Leicester - 1 £25,500 -
Leicestershire - 1 £25,500 -
Somerset - 1 £47,500 - 1
South West - 1 £47,500 - 2
Bath - 1 £47,500 - 1

Database Marketing
Top 30 Related IT Skills

For the 6 months to 17 April 2014, IT jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 106 (100.00%) Marketing
2 53 (50.00%) SQL
3 45 (42.45%) CRM
4 33 (31.13%) Analytics
5 28 (26.42%) SAS
6 23 (21.70%) SQL Server
7 19 (17.92%) Microsoft
7 19 (17.92%) Data Analysis
8 18 (16.98%) MS Excel
8 18 (16.98%) Degree
9 17 (16.04%) ETL
9 17 (16.04%) Retail
10 16 (15.09%) Project Management
10 16 (15.09%) Digital Marketing
10 16 (15.09%) Social Media
11 15 (14.15%) Data Mining
11 15 (14.15%) Finance
12 14 (13.21%) Informatica
12 14 (13.21%) Email Marketing
13 12 (11.32%) Campaign Management
13 12 (11.32%) Data-Driven Marketing
13 12 (11.32%) Business Intelligence
13 12 (11.32%) Service Delivery
14 11 (10.38%) Relational Database
15 10 (9.43%) Direct Marketing
15 10 (9.43%) Change Control
15 10 (9.43%) Marketing Analytics
15 10 (9.43%) Management Information System
15 10 (9.43%) Google
15 10 (9.43%) B2B

Database Marketing
Top Related IT Skills by Category

For the 6 months to 17 April 2014, IT jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 28 (26.42%) SAS
2 3 (2.83%) IIS
Applications
1 18 (16.98%) MS Excel
2 9 (8.49%) MS Office
2 9 (8.49%) MS PowerPoint
3 8 (7.55%) SPSS
4 7 (6.60%) FastStats
5 2 (1.89%) MS Visio
6 1 (0.94%) MS Project
6 1 (0.94%) Stata
6 1 (0.94%) Mathematica
6 1 (0.94%) InDesign
Business Applications
1 6 (5.66%) Dynamics CRM
2 4 (3.77%) Google Analytics
3 2 (1.89%) SiteCatalyst
4 1 (0.94%) Magento
4 1 (0.94%) Oracle CRM
4 1 (0.94%) SAP Oil and Gas
Communications & Networking
1 3 (2.83%) Internet
2 1 (0.94%) Intranet
Database & Business Intelligence
1 23 (21.70%) SQL Server
2 15 (14.15%) Data Mining
3 11 (10.38%) Relational Database
4 9 (8.49%) MS Access
5 6 (5.66%) Xcelsius
6 5 (4.72%) DataStage
6 5 (4.72%) Data Warehouse
7 4 (3.77%) OLAP
7 4 (3.77%) Crystal Reports
7 4 (3.77%) SQL Server Integration Services
7 4 (3.77%) SQL Server 2008
8 3 (2.83%) SQL Server Reporting Services
9 2 (1.89%) MySQL
9 2 (1.89%) Pentaho
10 1 (0.94%) Oracle Database
10 1 (0.94%) Base SAS
10 1 (0.94%) Oracle Reports
10 1 (0.94%) RDBMS
Development Applications
1 3 (2.83%) Visual Studio
General
1 106 (100.00%) Marketing
2 17 (16.04%) Retail
3 15 (14.15%) Finance
4 9 (8.49%) Advertising
5 3 (2.83%) Pharmaceutical
5 3 (2.83%) Telecoms
6 2 (1.89%) Publishing
6 2 (1.89%) Banking
7 1 (0.94%) Multimedia
7 1 (0.94%) Local Government
7 1 (0.94%) Electronics
7 1 (0.94%) Manufacturing
Job Titles
1 36 (33.96%) Analyst
2 11 (10.38%) Marketing Analyst
2 11 (10.38%) Marketing Executive
3 9 (8.49%) SAS Analyst
3 9 (8.49%) Technical Leader
4 8 (7.55%) Data Programmer
4 8 (7.55%) Programmer
5 7 (6.60%) Project Manager
5 7 (6.60%) Database Marketing Executive
5 7 (6.60%) CRM Analyst
6 6 (5.66%) Developer
6 6 (5.66%) Senior Analyst
7 5 (4.72%) Data Analyst
7 5 (4.72%) Marketing Manager
7 5 (4.72%) Database Developer
7 5 (4.72%) Insight Analyst
8 4 (3.77%) Database Marketing Manager
8 4 (3.77%) Database Manager
8 4 (3.77%) Database Analyst
8 4 (3.77%) DBA
Libraries, Frameworks & Software Standards
1 9 (8.49%) HTML
2 7 (6.60%) .NET
3 3 (2.83%) ASP.NET
3 3 (2.83%) CSS
3 3 (2.83%) Ajax
3 3 (2.83%) jQuery
4 1 (0.94%) WF
4 1 (0.94%) XML
Miscellaneous
1 16 (15.09%) Social Media
2 10 (9.43%) Management Information System
3 7 (6.60%) Statistics
3 7 (6.60%) Mathematics
4 6 (5.66%) Graphic Design
5 3 (2.83%) Digital Media
5 3 (2.83%) FMCG
6 2 (1.89%) Mobile App
6 2 (1.89%) Blog
6 2 (1.89%) Data Integration
7 1 (0.94%) Computer Science
7 1 (0.94%) Handset
7 1 (0.94%) Economics
7 1 (0.94%) Visualisation
7 1 (0.94%) DTV
Operating Systems
1 8 (7.55%) UNIX
2 1 (0.94%) Apple iOS
Processes & Methodologies
1 45 (42.45%) CRM
2 33 (31.13%) Analytics
3 19 (17.92%) Data Analysis
4 17 (16.04%) ETL
5 16 (15.09%) Project Management
5 16 (15.09%) Digital Marketing
6 14 (13.21%) Email Marketing
7 12 (11.32%) Campaign Management
7 12 (11.32%) Data-Driven Marketing
7 12 (11.32%) Service Delivery
7 12 (11.32%) Business Intelligence
8 10 (9.43%) B2B
8 10 (9.43%) Direct Marketing
8 10 (9.43%) Marketing Analytics
8 10 (9.43%) Change Control
9 9 (8.49%) Web Analytics
10 8 (7.55%) Stakeholder Management
10 8 (7.55%) Information Security
10 8 (7.55%) Information Security Management
10 8 (7.55%) Security Management
Programming Languages
1 53 (50.00%) SQL
2 8 (7.55%) FoxPro (VFP)
2 8 (7.55%) Shell Script
3 6 (5.66%) JavaScript
4 4 (3.77%) C#
4 4 (3.77%) Java
5 3 (2.83%) PL/SQL
6 2 (1.89%) VBA
7 1 (0.94%) T-SQL
7 1 (0.94%) PHP
7 1 (0.94%) MATLAB
7 1 (0.94%) R
Qualifications
1 18 (16.98%) Degree
2 3 (2.83%) MBA
3 2 (1.89%) PRINCE2 Certification
4 1 (0.94%) PhD
Quality Assurance & Compliance
1 2 (1.89%) SLA
1 2 (1.89%) QA
Systems Management
1 3 (2.83%) Systems Management Server (SMS)
Vendors
1 19 (17.92%) Microsoft
2 14 (13.21%) Informatica
3 10 (9.43%) Google
4 8 (7.55%) Adobe
5 6 (5.66%) Salesforce.com
5 6 (5.66%) MicroStrategy
5 6 (5.66%) Facebook
6 5 (4.72%) Unica
7 4 (3.77%) Alterian
7 4 (3.77%) Tableau
7 4 (3.77%) Neolane
8 3 (2.83%) Eloqua
8 3 (2.83%) Marketo
8 3 (2.83%) Sitecore
8 3 (2.83%) Oracle
9 2 (1.89%) SAP
9 2 (1.89%) Omniture
10 1 (0.94%) JD Edwards
10 1 (0.94%) SmartFocus
10 1 (0.94%) KXEN
London
Shelter
Salary: £37,509 per annum, plus excellent benefits
Posted: 3 hours ago
London
HP
Posted: 20 hours ago
London
Verticality Ltd
Salary: £30000 to £40000 per annum
Posted: 2 days ago
Bath, Avon
People Source Consulting
Salary: £45000 - £50000 per annum
Posted: 5 days ago
London
Age UK
Salary: From £26,000 to £28,000 per annum
Posted: 6 days ago
London
Age UK
Posted: 6 days ago
City of London
Churchill Frank
Posted: 9 days ago
London
Real Staffing
Salary: £50000 - £80000 per annum
Posted: 12 days ago
London
Churchill Frank
Salary: £300 - £304001 per day
Posted: 15 days ago