The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 30 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jul 2015
Same period 2014 Same period 2013
Database Marketing
Rank 891 883 843
Rank change year-on-year
-8 -40
Permanent jobs citing Database Marketing 24 49 48
As % of all permanent IT jobs located in the UK 0.022% 0.042% 0.044%
As % of the Processes & Methodologies category 0.026% 0.051% 0.054%
Number of salaries quoted 17 37 40
Average salary £35,500 £49,000 £45,500
Average salary % change year-on-year
-27.55% +7.69%
90% offered a salary of more than £25,500 £28,500 £34,950
10% offered a salary of more than £43,500 £60,000 £51,000
UK excluding London average salary £37,750 £32,500 £47,500
% change year-on-year
+16.15% -31.57%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92977 96911 88131
As % of all permanent IT jobs located in the UK 84.84% 82.75% 81.01%
Number of salaries quoted 76104 78052 72123
Average salary £50,000 £48,000 £47,000
Average salary % change year-on-year
+4.16% +2.12%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £44,500 £42,500 £40,699
% change year-on-year
+4.70% +4.42%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 30 July 2015 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 14 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 30 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +11 24 £35,500 -27.55%
London +13 16 £35,000 -32.03%
East of England - 4 £40,000 -
City of London +34 3 £32,500 -38.09%
Manchester +15 3 £22,500 -
North West 0 3 £22,500 -23.72%
Cambridge - 3 £40,000 -
Cambridgeshire - 3 £40,000 -
Norfolk - 1 £35,500 -
Shropshire - 1 £80,500 -
Feltham - 1 £40,000 -
Norwich - 1 £35,500 -
Telford - 1 £80,500 -
West Midlands - 1 £80,500 -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 30 July 2015, IT jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 61 (100.00%) Marketing
2 46 (75.41%) SQL
3 38 (62.30%) CRM
4 31 (50.82%) MS Excel
5 27 (44.26%) Degree
6 21 (34.43%) SAS
7 18 (29.51%) Microsoft
8 17 (27.87%) Analytics
8 17 (27.87%) Analytical Skills
9 15 (24.59%) Data Protection
9 15 (24.59%) SQL Server
10 13 (21.31%) Finance
10 13 (21.31%) Relational Database
11 12 (19.67%) Data Mining
12 11 (18.03%) VBA
13 10 (16.39%) Oracle
13 10 (16.39%) MS Office
13 10 (16.39%) Customer Insight
13 10 (16.39%) Digital Marketing
13 10 (16.39%) Mathematics
14 9 (14.75%) Direct Marketing
14 9 (14.75%) Email Marketing
14 9 (14.75%) Data Management
14 9 (14.75%) Omniture
14 9 (14.75%) HTML
14 9 (14.75%) Data Analysis
14 9 (14.75%) SPSS
15 8 (13.11%) WebTrends
15 8 (13.11%) MS Access
15 8 (13.11%) Web Analytics

Database Marketing
Top Related IT Skills by Category

For the 6 months to 30 July 2015, IT jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 21 (34.43%) SAS
2 2 (3.28%) SugarCRM
Applications
1 31 (50.82%) MS Excel
2 10 (16.39%) MS Office
3 9 (14.75%) SPSS
4 7 (11.48%) FastStats
5 4 (6.56%) MS PowerPoint
Business Applications
1 8 (13.11%) WebTrends
2 7 (11.48%) Dynamics CRM
3 5 (8.20%) Unica
4 4 (6.56%) Adobe Campaign
Cloud Services
1 6 (9.84%) Google Analytics
2 1 (1.64%) SaaS
2 1 (1.64%) Adobe Analytics
Communications & Networking
1 3 (4.92%) Internet
2 1 (1.64%) Broadband
Database & Business Intelligence
1 15 (24.59%) SQL Server
2 13 (21.31%) Relational Database
3 12 (19.67%) Data Mining
4 8 (13.11%) MS Access
5 6 (9.84%) SQL Server 2008
6 4 (6.56%) RDBMS
7 1 (1.64%) BusinessObjects
7 1 (1.64%) DataStage
7 1 (1.64%) SQL Server Reporting Services
7 1 (1.64%) SQL Server 2005
7 1 (1.64%) Data Warehouse
7 1 (1.64%) OLAP
Development Applications
1 1 (1.64%) VSS/SourceSafe
1 1 (1.64%) Team Foundation Server
1 1 (1.64%) Mercurial
1 1 (1.64%) SQL Server Management Studio (SSMS)
General
1 61 (100.00%) Marketing
2 13 (21.31%) Finance
3 5 (8.20%) Banking
4 4 (6.56%) Law
5 3 (4.92%) Advertising
6 2 (3.28%) Retail
7 1 (1.64%) Telecoms
7 1 (1.64%) Legal
Job Titles
1 35 (57.38%) Analyst
2 10 (16.39%) Data Analyst
3 9 (14.75%) Insight Analyst
4 8 (13.11%) Database Manager
5 6 (9.84%) Marketing Analyst
5 6 (9.84%) Web Analyst
6 5 (8.20%) Marketing Executive
6 5 (8.20%) Marketing Assistant
7 4 (6.56%) Junior Analyst
7 4 (6.56%) Customer Analyst
7 4 (6.56%) Junior
8 3 (4.92%) Administrator
8 3 (4.92%) Campaign Analyst
8 3 (4.92%) Data Administrator
8 3 (4.92%) Customer Insight Analyst
9 2 (3.28%) Campaign Executive
9 2 (3.28%) SQL Data Analyst
9 2 (3.28%) Senior Analyst
9 2 (3.28%) Developer
9 2 (3.28%) Database Marketing Executive
Libraries, Frameworks & Software Standards
1 9 (14.75%) HTML
2 7 (11.48%) CSS
3 1 (1.64%) XML
3 1 (1.64%) Ajax
3 1 (1.64%) jQuery
3 1 (1.64%) ASP.NET 2.0
3 1 (1.64%) ASP.NET MVC
3 1 (1.64%) ASP.NET MVC 2
3 1 (1.64%) .NET
3 1 (1.64%) ASP.NET
Miscellaneous
1 17 (27.87%) Analytical Skills
2 10 (16.39%) Mathematics
3 8 (13.11%) Data Protection Act
4 5 (8.20%) Management Information System
4 5 (8.20%) Statistics
5 4 (6.56%) Visualisation
6 3 (4.92%) Data Structures
6 3 (4.92%) Data Extraction
7 2 (3.28%) Social Media
8 1 (1.64%) Enterprise Software
Operating Systems
1 3 (4.92%) Windows
1 3 (4.92%) Windows 2000
1 3 (4.92%) Windows Server 2003
2 1 (1.64%) UNIX
Processes & Methodologies
1 38 (62.30%) CRM
2 17 (27.87%) Analytics
3 15 (24.59%) Data Protection
4 10 (16.39%) Digital Marketing
4 10 (16.39%) Customer Insight
5 9 (14.75%) Email Marketing
5 9 (14.75%) Direct Marketing
5 9 (14.75%) Data Management
5 9 (14.75%) Data Analysis
6 8 (13.11%) Web Analytics
7 7 (11.48%) Data Entry
8 6 (9.84%) Campaign Analysis
8 6 (9.84%) Strategic Planning
8 6 (9.84%) Benchmarking
9 5 (8.20%) Project Management
9 5 (8.20%) Business Intelligence
9 5 (8.20%) Customer Analysis
9 5 (8.20%) Migration
10 4 (6.56%) Stakeholder Management
10 4 (6.56%) Campaign Management
Programming Languages
1 46 (75.41%) SQL
2 11 (18.03%) VBA
3 6 (9.84%) JavaScript
4 3 (4.92%) VB
5 1 (1.64%) VB.NET
5 1 (1.64%) Shell Script
5 1 (1.64%) R
5 1 (1.64%) C#
5 1 (1.64%) T-SQL
Qualifications
1 27 (44.26%) Degree
2 1 (1.64%) Postgraduate
Vendors
1 18 (29.51%) Microsoft
2 10 (16.39%) Oracle
3 9 (14.75%) Omniture
4 7 (11.48%) Tableau
5 6 (9.84%) Google
6 4 (6.56%) Eloqua
6 4 (6.56%) IBM
6 4 (6.56%) Alterian
7 3 (4.92%) Salesforce.com
8 2 (3.28%) SAP
8 2 (3.28%) Chordiant
8 2 (3.28%) Adobe
8 2 (3.28%) Marketo
8 2 (3.28%) HubSpot
8 2 (3.28%) Pardot
8 2 (3.28%) Coremetrics
8 2 (3.28%) Aprimo
9 1 (1.64%) Maxymiser
9 1 (1.64%) Informatica
9 1 (1.64%) Teradata