The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Database Marketing over the 3 months to 25 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Jun 2016
Same period 2015 Same period 2014
Database Marketing
Rank 883 925 952
Rank change year-on-year
+42 +27
Permanent jobs citing Database Marketing 38 39 60
As % of all permanent IT jobs located in the UK 0.039% 0.035% 0.050%
As % of the Processes & Methodologies category 0.045% 0.041% 0.058%
Number of salaries quoted 34 31 49
Median salary £32,500 £40,000 £45,000
Median salary % change year-on-year
-18.75% -11.11%
90% offered a salary of more than £26,000 £27,500 £27,400
10% offered a salary of more than £67,500 £45,000 £51,700
UK excluding London median salary £27,000 £40,000 £28,500
% change year-on-year
-32.50% +40.35%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
85300 96063 103309
As % of all permanent IT jobs located in the UK 87.87% 86.80% 85.46%
Number of salaries quoted 71291 78493 83654
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,000 £31,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Database Marketing
Jobs Demand Trend

The demand trend of job ads citing Database Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 25 June 2016 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 19 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 25 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +52 38 £32,500 -18.75% 4
London +43 21 £48,919 +39.76% 2
South West - 9 £27,000 -
Cirencester - 8 £27,000 -
Gloucestershire - 8 £27,000 -
West Midlands -21 3 £32,500 -59.62%
Teddington - 3 £52,500 -
North West +16 2 £30,750 +29.47%
Manchester 0 2 £30,750 +29.47%
Yorkshire - 2 £40,250 -
East of England +32 1 £45,000 +12.50%
Norfolk +9 1 £45,000 +26.76%
Norwich +5 1 £45,000 +26.76%
Sheffield - 1 £25,500 -
Leeds - 1 £55,000 -
South Yorkshire - 1 £25,500 -
West Yorkshire - 1 £55,000 -
Docklands, London - 1 £90,000 -
Bristol - 1 £70,000 -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 25 June 2016, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Database Marketing.

1 97 (100.00%) Marketing
2 61 (62.89%) SQL
3 28 (28.87%) SQL Server
4 27 (27.84%) SDLC
5 24 (24.74%) SAS
6 23 (23.71%) Oracle
6 23 (23.71%) Analytical Skills
7 22 (22.68%) Data Management
7 22 (22.68%) Agile Software Development
8 21 (21.65%) Analytics
9 20 (20.62%) CRM
10 19 (19.59%) Business Analysis
10 19 (19.59%) Waterfall
11 18 (18.56%) Direct Marketing
12 17 (17.53%) Degree
13 16 (16.49%) Data Warehouse
14 13 (13.40%) Finance
14 13 (13.40%) Business Intelligence
14 13 (13.40%) MS Excel
15 12 (12.37%) Retail
15 12 (12.37%) Cognos
15 12 (12.37%) .NET
15 12 (12.37%) BusinessObjects
16 11 (11.34%) E-Commerce
16 11 (11.34%) Data Mining
16 11 (11.34%) SQL Server Reporting Services
17 10 (10.31%) Stakeholder Management
17 10 (10.31%) MySQL
17 10 (10.31%) Oracle Reports
17 10 (10.31%) Change Management

Database Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (24.74%) SAS
2 5 (5.15%) Oracle Workflow
Applications
1 13 (13.40%) MS Excel
2 7 (7.22%) SPSS
3 6 (6.19%) MS Office
Business Applications
1 6 (6.19%) Unica
2 1 (1.03%) FastStats
2 1 (1.03%) SAP CRM
Cloud Services
1 1 (1.03%) Google Analytics
Communications & Networking
1 1 (1.03%) DHCP
1 1 (1.03%) DNS
1 1 (1.03%) SMS
1 1 (1.03%) TCP/IP
Database & Business Intelligence
1 28 (28.87%) SQL Server
2 16 (16.49%) Data Warehouse
3 12 (12.37%) BusinessObjects
4 11 (11.34%) Data Mining
4 11 (11.34%) SQL Server Reporting Services
5 10 (10.31%) MySQL
5 10 (10.31%) Oracle Reports
6 9 (9.28%) Relational Database
7 7 (7.22%) Oracle Database
8 6 (6.19%) OLAP
8 6 (6.19%) OLTP
8 6 (6.19%) Oracle OLAP
9 3 (3.09%) MS Access
10 2 (2.06%) Big Data
10 2 (2.06%) Hadoop
10 2 (2.06%) RDBMS
11 1 (1.03%) PostgreSQL
11 1 (1.03%) SQL Server Integration Services
General
1 97 (100.00%) Marketing
2 13 (13.40%) Finance
3 12 (12.37%) Retail
4 1 (1.03%) Advertising
4 1 (1.03%) Games
Job Titles
1 55 (56.70%) Analyst
2 16 (16.49%) Business Analyst
3 15 (15.46%) Database Analyst
4 13 (13.40%) Marketing Analyst
4 13 (13.40%) Project Manager
5 9 (9.28%) Business Systems Analyst
5 9 (9.28%) Data Analyst
5 9 (9.28%) Database Manager
5 9 (9.28%) Software Project Manager
5 9 (9.28%) Systems Analyst
6 7 (7.22%) Database Executive
6 7 (7.22%) Senior Analyst
6 7 (7.22%) SQL Analyst
7 6 (6.19%) CRM Analyst
7 6 (6.19%) Database Marketing Analyst
7 6 (6.19%) Database Marketing Executive
7 6 (6.19%) Marketing Executive
8 5 (5.15%) SAS Analyst
8 5 (5.15%) Senior Business Systems Analyst
8 5 (5.15%) Senior Systems Analyst
Libraries, Frameworks & Software Standards
1 12 (12.37%) .NET
Miscellaneous
1 23 (23.71%) Analytical Skills
2 5 (5.15%) Computer Science
2 5 (5.15%) Mathematics
3 4 (4.12%) Statistics
4 2 (2.06%) Data Structures
4 2 (2.06%) Management Information System
5 1 (1.03%) iPad
5 1 (1.03%) Physics
5 1 (1.03%) User Experience
Operating Systems
1 1 (1.03%) Linux
1 1 (1.03%) Mac OS X
1 1 (1.03%) Windows
1 1 (1.03%) Windows 10
1 1 (1.03%) Windows 7
1 1 (1.03%) Windows 8
1 1 (1.03%) Windows Server
1 1 (1.03%) Windows Server 2003
1 1 (1.03%) Windows Server 2012
Processes & Methodologies
1 27 (27.84%) SDLC
2 22 (22.68%) Agile Software Development
2 22 (22.68%) Data Management
3 21 (21.65%) Analytics
4 20 (20.62%) CRM
5 19 (19.59%) Business Analysis
5 19 (19.59%) Waterfall
6 18 (18.56%) Direct Marketing
7 13 (13.40%) Business Intelligence
8 11 (11.34%) E-Commerce
9 10 (10.31%) Change Management
9 10 (10.31%) Stakeholder Management
9 10 (10.31%) Use Case
9 10 (10.31%) User Stories
10 9 (9.28%) Customer Segmentation
10 9 (9.28%) Web Development
11 8 (8.25%) Campaign Management
11 8 (8.25%) Digital Marketing
11 8 (8.25%) Systems Analysis
12 7 (7.22%) User Acceptance Testing
Programming Languages
1 61 (62.89%) SQL
2 9 (9.28%) C#
2 9 (9.28%) PL/SQL
3 5 (5.15%) C
4 4 (4.12%) R
5 1 (1.03%) C++
5 1 (1.03%) Java
5 1 (1.03%) PowerShell
5 1 (1.03%) Python
5 1 (1.03%) Scala
Qualifications
1 17 (17.53%) Degree
2 4 (4.12%) PRINCE2 Certification
Quality Assurance & Compliance
1 10 (10.31%) Data Quality
2 4 (4.12%) QA
3 1 (1.03%) ISO 9000
3 1 (1.03%) SLA
System Software
1 1 (1.03%) Active Directory
1 1 (1.03%) Hyper-V
Vendors
1 23 (23.71%) Oracle
2 12 (12.37%) Cognos
3 9 (9.28%) Teradata
4 6 (6.19%) Alterian
4 6 (6.19%) Apteco
5 5 (5.15%) Google
6 4 (4.12%) Siebel
7 1 (1.03%) Apple
7 1 (1.03%) BT
7 1 (1.03%) HP
7 1 (1.03%) Microsoft
7 1 (1.03%) SAP
Croydon, Surrey
Energon People
Salary: £33000 - £46000 per annum
Posted: 21 hours ago
Slough, Berkshire
Coal IT Services
Salary: £50,000 per annum + 10% Bonus + Bens
Posted: 2 days ago
London
Spencer Knight Recruitment
Salary: Up to £80,000 per annum dep on exp + excellent benefits
Posted: 4 days ago
Richmond, Surrey
EYC Symphony
Salary: From £70,000 to £90,000 per annum Up to 10% Bonus, Private Healthcare,
Posted: 4 days ago