The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Database Marketing over the 3 months to 25 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 May 2016
Same period 2015 Same period 2014
Database Marketing
Rank 877 917 942
Rank change year-on-year
+40 +25
Permanent jobs citing Database Marketing 49 41 63
As % of all permanent IT jobs located in the UK 0.050% 0.038% 0.054%
As % of the Processes & Methodologies category 0.057% 0.044% 0.063%
Number of salaries quoted 43 36 56
Median salary £45,000 £40,000 £30,750
Median salary % change year-on-year
+12.50% +30.08%
90% offered a salary of more than £26,200 £27,250 £27,250
10% offered a salary of more than £67,500 £43,750 £50,000
UK excluding London median salary £30,000 £40,000 £28,500
% change year-on-year
-25.00% +40.35%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86678 92333 100261
As % of all permanent IT jobs located in the UK 87.87% 86.39% 85.34%
Number of salaries quoted 72146 75008 81488
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Database Marketing
Jobs Demand Trend

The demand trend of job ads citing Database Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 25 May 2016 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 19 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 25 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +33 49 £45,000 +12.50% 5
London +18 34 £55,000 +57.14% 3
South West - 6 £27,000 - 1
Gloucestershire - 5 £27,000 - 1
Teddington - 5 £52,500 - 1
Cirencester - 5 £27,000 - 1
West Midlands - 3 £32,500 -
North West +16 2 £30,750 +23.00%
South East +12 2 £45,000 +5.88%
Manchester +7 2 £30,750 +23.00%
Yorkshire +4 2 £40,250 +34.16%
East Sussex - 2 £45,000 -
Brighton - 2 £45,000 -
Leeds +4 1 £55,000 +83.33%
West Yorkshire -3 1 £55,000 +83.33%
South Yorkshire - 1 £25,500 -
Sheffield - 1 £25,500 -
Docklands, London - 1 £90,000 -
Bristol - 1 £70,000 -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 25 May 2016, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Database Marketing.

1 108 (100.00%) Marketing
2 67 (62.04%) SQL
3 31 (28.70%) SQL Server
4 29 (26.85%) Analytical Skills
5 28 (25.93%) SAS
6 25 (23.15%) SDLC
7 21 (19.44%) CRM
7 21 (19.44%) Agile Software Development
8 20 (18.52%) Data Management
8 20 (18.52%) Direct Marketing
8 20 (18.52%) Analytics
9 19 (17.59%) Waterfall
9 19 (17.59%) Oracle
10 18 (16.67%) Data Warehouse
10 18 (16.67%) Retail
11 17 (15.74%) Business Analysis
12 16 (14.81%) MS Excel
13 14 (12.96%) Degree
13 14 (12.96%) E-Commerce
13 14 (12.96%) .NET
13 14 (12.96%) Customer Segmentation
14 13 (12.04%) Data Quality
14 13 (12.04%) Data Mining
14 13 (12.04%) Business Intelligence
15 12 (11.11%) Finance
16 11 (10.19%) Relational Database
17 10 (9.26%) Use Case
17 10 (9.26%) User Stories
17 10 (9.26%) Campaign Management
17 10 (9.26%) Teradata

Database Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (25.93%) SAS
2 5 (4.63%) Oracle Workflow
Applications
1 16 (14.81%) MS Excel
2 8 (7.41%) MS Office
3 7 (6.48%) SPSS
4 1 (0.93%) MS PowerPoint
Business Applications
1 6 (5.56%) Unica
2 1 (0.93%) FastStats
2 1 (0.93%) SAP CRM
Cloud Services
1 2 (1.85%) Google Analytics
Communications & Networking
1 1 (0.93%) DHCP
1 1 (0.93%) DNS
1 1 (0.93%) SMS
1 1 (0.93%) TCP/IP
Database & Business Intelligence
1 31 (28.70%) SQL Server
2 18 (16.67%) Data Warehouse
3 13 (12.04%) Data Mining
4 11 (10.19%) Relational Database
5 10 (9.26%) BusinessObjects
5 10 (9.26%) MySQL
5 10 (9.26%) Oracle Reports
5 10 (9.26%) SQL Server Reporting Services
6 6 (5.56%) OLAP
6 6 (5.56%) OLTP
6 6 (5.56%) Oracle OLAP
7 5 (4.63%) Oracle Database
8 4 (3.70%) SQL Server Integration Services
9 3 (2.78%) MS Access
10 1 (0.93%) Big Data
10 1 (0.93%) Hadoop
10 1 (0.93%) RDBMS
General
1 108 (100.00%) Marketing
2 18 (16.67%) Retail
3 12 (11.11%) Finance
4 3 (2.78%) Games
5 1 (0.93%) Advertising
5 1 (0.93%) French Language
5 1 (0.93%) German Language
5 1 (0.93%) Spanish Language
Job Titles
1 58 (53.70%) Analyst
2 17 (15.74%) Database Analyst
3 16 (14.81%) Business Analyst
3 16 (14.81%) Marketing Analyst
3 16 (14.81%) Project Manager
4 11 (10.19%) Database Executive
4 11 (10.19%) Database Marketing Executive
4 11 (10.19%) Marketing Executive
5 9 (8.33%) Data Analyst
5 9 (8.33%) Senior Analyst
5 9 (8.33%) Software Project Manager
6 8 (7.41%) Database Marketing Analyst
7 7 (6.48%) Business Systems Analyst
7 7 (6.48%) PRINCE2 Project Manager
7 7 (6.48%) Systems Analyst
8 6 (5.56%) CRM Analyst
8 6 (5.56%) Database Manager
8 6 (5.56%) Support Analyst
8 6 (5.56%) Web Manager
8 6 (5.56%) Web Project Manager
Libraries, Frameworks & Software Standards
1 14 (12.96%) .NET
2 1 (0.93%) HTML
2 1 (0.93%) XML
Miscellaneous
1 29 (26.85%) Analytical Skills
2 4 (3.70%) Mathematics
3 3 (2.78%) Computer Science
4 2 (1.85%) Management Information System
4 2 (1.85%) Physics
4 2 (1.85%) Statistics
5 1 (0.93%) Data Structures
5 1 (0.93%) iPad
5 1 (0.93%) User Experience
Operating Systems
1 1 (0.93%) Linux
1 1 (0.93%) Mac OS X
1 1 (0.93%) Windows
1 1 (0.93%) Windows 10
1 1 (0.93%) Windows 7
1 1 (0.93%) Windows 8
1 1 (0.93%) Windows Server
1 1 (0.93%) Windows Server 2003
1 1 (0.93%) Windows Server 2012
Processes & Methodologies
1 25 (23.15%) SDLC
2 21 (19.44%) Agile Software Development
2 21 (19.44%) CRM
3 20 (18.52%) Analytics
3 20 (18.52%) Data Management
3 20 (18.52%) Direct Marketing
4 19 (17.59%) Waterfall
5 17 (15.74%) Business Analysis
6 14 (12.96%) Customer Segmentation
6 14 (12.96%) E-Commerce
7 13 (12.04%) Business Intelligence
8 10 (9.26%) Campaign Management
8 10 (9.26%) Change Management
8 10 (9.26%) Project Management
8 10 (9.26%) Use Case
8 10 (9.26%) User Stories
9 9 (8.33%) Digital Marketing
9 9 (8.33%) Performance Analysis
9 9 (8.33%) Systems Analysis
9 9 (8.33%) Web Development
Programming Languages
1 67 (62.04%) SQL
2 9 (8.33%) C#
2 9 (8.33%) PL/SQL
3 5 (4.63%) C
3 5 (4.63%) R
4 1 (0.93%) PHP
4 1 (0.93%) PowerShell
Qualifications
1 14 (12.96%) Degree
2 7 (6.48%) PRINCE2 Certification
Quality Assurance & Compliance
1 13 (12.04%) Data Quality
2 4 (3.70%) QA
3 1 (0.93%) ISO 9000
3 1 (0.93%) SLA
System Software
1 1 (0.93%) Active Directory
1 1 (0.93%) Hyper-V
Systems Management
1 1 (0.93%) Systems Management Server (SMS)
Vendors
1 19 (17.59%) Oracle
2 10 (9.26%) Cognos
2 10 (9.26%) Teradata
3 6 (5.56%) Alterian
3 6 (5.56%) Apteco
4 5 (4.63%) Google
5 4 (3.70%) Siebel
6 3 (2.78%) BT
6 3 (2.78%) Microsoft
7 1 (0.93%) Adobe
7 1 (0.93%) Apple
7 1 (0.93%) HP
7 1 (0.93%) SAP
7 1 (0.93%) Sitecore
South East London
Think IT Recruitment
Salary: £40000 - £50000 per annum + benefits
Posted: Yesterday
Cirencester, Gloucestershire
Understanding Recruitment
Salary: £22000.00 - £30000.00 per annum + Excellent Benefits
Posted: 3 days ago
Teddington
Ortolan Group
Posted: 20 days ago