The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Database Marketing
Rank 861 825 846
Rank change year-on-year
-36 +21
Permanent jobs citing Database Marketing 36 65 39
As % of all permanent IT jobs located in the UK 0.032% 0.059% 0.034%
As % of the Processes & Methodologies category 0.039% 0.073% 0.042%
Number of salaries quoted 35 57 36
Average salary £40,000 £37,500 £39,250
Average salary % change year-on-year
+6.66% -4.45%
90% offered a salary of more than £28,200 £30,000 £31,250
10% offered a salary of more than £56,000 £51,000 £48,750
UK excluding London average salary £37,500 £41,500 £47,500
% change year-on-year
-9.63% -12.63%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92095 89576 91817
As % of all permanent IT jobs located in the UK 82.23% 81.81% 79.51%
Number of salaries quoted 75962 71840 78174
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 19 December 2014 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 15 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -24 36 £40,000 +6.66% 2
London +7 20 £43,750 +25.00% 2
South East +6 8 £37,500 -21.05%
City of London +29 6 £28,250 -13.07%
Surrey -1 4 £37,500 -
West Yorkshire - 4 £42,500 -
Yorkshire - 4 £42,500 -
Weybridge - 4 £37,500 -
Leeds - 4 £42,500 -
Norfolk +5 3 £35,000 +16.66%
East of England -19 3 £35,000 +16.66%
Kent - 3 £37,500 -
Norwich +3 2 £39,075 +30.25%
Northamptonshire - 1 £40,000 -
East Midlands - 1 £40,000 -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 19 December 2014, IT jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 76 (100.00%) Marketing
2 42 (55.26%) SQL
3 24 (31.58%) Degree
4 23 (30.26%) MS Excel
5 22 (28.95%) CRM
6 19 (25.00%) Analytics
7 17 (22.37%) SAS
7 17 (22.37%) Finance
8 16 (21.05%) T-SQL
9 15 (19.74%) SQL Server
10 13 (17.11%) ETL
10 13 (17.11%) Project Management
10 13 (17.11%) Direct Marketing
11 12 (15.79%) Campaign Management
12 11 (14.47%) Analytical Skills
13 10 (13.16%) Email Marketing
13 10 (13.16%) Microsoft
14 9 (11.84%) Relational Database
15 8 (10.53%) MySQL
15 8 (10.53%) PowerPivot
15 8 (10.53%) Data Analysis
15 8 (10.53%) Statistics
16 7 (9.21%) Digital Marketing
16 7 (9.21%) Statistical Modelling
16 7 (9.21%) Statistical Analysis
16 7 (9.21%) Informatica
16 7 (9.21%) SPSS
17 6 (7.89%) MS Office
17 6 (7.89%) Data Mining
17 6 (7.89%) Service Delivery

Database Marketing
Top Related IT Skills by Category

For the 6 months to 19 December 2014, IT jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 17 (22.37%) SAS
2 1 (1.32%) CMS
2 1 (1.32%) Apache Pig
Applications
1 23 (30.26%) MS Excel
2 8 (10.53%) PowerPivot
3 7 (9.21%) SPSS
4 6 (7.89%) MS Office
5 5 (6.58%) MS PowerPoint
6 3 (3.95%) FastStats
7 2 (2.63%) Spreadsheet
7 2 (2.63%) MS Project
7 2 (2.63%) MS Visio
8 1 (1.32%) Weka
Cloud Services
1 3 (3.95%) SaaS
Communications & Networking
1 5 (6.58%) DNS
1 5 (6.58%) Internet
2 1 (1.32%) Broadband
Database & Business Intelligence
1 15 (19.74%) SQL Server
2 9 (11.84%) Relational Database
3 8 (10.53%) MySQL
4 6 (7.89%) Data Mining
5 4 (5.26%) RDBMS
5 4 (5.26%) SQL Server Integration Services
6 3 (3.95%) MS Access
6 3 (3.95%) SQL Server Reporting Services
7 2 (2.63%) DataStage
8 1 (1.32%) Impala
8 1 (1.32%) Data Warehouse
8 1 (1.32%) PowerCenter
8 1 (1.32%) SQL Server Analysis Services
8 1 (1.32%) SAS Enterprise Guide
8 1 (1.32%) Pentaho
8 1 (1.32%) Hadoop
8 1 (1.32%) Apache Hive
8 1 (1.32%) Mahout
8 1 (1.32%) Big Data
Development Applications
1 5 (6.58%) Bugzilla
1 5 (6.58%) JIRA
1 5 (6.58%) Git (software)
General
1 76 (100.00%) Marketing
2 17 (22.37%) Finance
3 5 (6.58%) Legal
4 3 (3.95%) Banking
4 3 (3.95%) Retail
4 3 (3.95%) Telecoms
5 2 (2.63%) Billing
6 1 (1.32%) Publishing
Job Titles
1 22 (28.95%) Analyst
2 7 (9.21%) Account Manager
2 7 (9.21%) Developer
2 7 (9.21%) Programmer
2 7 (9.21%) Senior Analyst
2 7 (9.21%) Database Manager
2 7 (9.21%) Insight Analyst
3 6 (7.89%) SQL Developer
4 5 (6.58%) Data Analyst
4 5 (6.58%) Consultant
4 5 (6.58%) Marketing Executive
5 4 (5.26%) Service Manager
5 4 (5.26%) Project Manager
5 4 (5.26%) Database Analyst
5 4 (5.26%) Excel Developer
6 3 (3.95%) Marketing Analyst
6 3 (3.95%) Delivery Manager
6 3 (3.95%) Technical Manager
6 3 (3.95%) Services Delivery Manager
6 3 (3.95%) Business Analyst
Libraries, Frameworks & Software Standards
1 6 (7.89%) HTML
2 5 (6.58%) SOAP
2 5 (6.58%) JSON
2 5 (6.58%) REST
3 1 (1.32%) Pandas
3 1 (1.32%) SciPy
3 1 (1.32%) Web Services
3 1 (1.32%) XML
3 1 (1.32%) .NET
Miscellaneous
1 11 (14.47%) Analytical Skills
2 8 (10.53%) Statistics
3 6 (7.89%) Mathematics
4 3 (3.95%) Social Media
5 2 (2.63%) Economics
6 1 (1.32%) N-Tier
6 1 (1.32%) EPoS
6 1 (1.32%) Computer Science
6 1 (1.32%) Data Integration
6 1 (1.32%) Visualisation
Operating Systems
1 5 (6.58%) Linux
2 3 (3.95%) UNIX
Processes & Methodologies
1 22 (28.95%) CRM
2 19 (25.00%) Analytics
3 13 (17.11%) ETL
3 13 (17.11%) Project Management
3 13 (17.11%) Direct Marketing
4 12 (15.79%) Campaign Management
5 10 (13.16%) Email Marketing
6 8 (10.53%) Data Analysis
7 7 (9.21%) Statistical Analysis
7 7 (9.21%) Digital Marketing
7 7 (9.21%) Statistical Modelling
8 6 (7.89%) Service Delivery
9 5 (6.58%) Migration
9 5 (6.58%) CHAID
9 5 (6.58%) Cluster Analysis
9 5 (6.58%) Data Management
9 5 (6.58%) Web Analytics
9 5 (6.58%) Time Management
9 5 (6.58%) Data Migration
10 4 (5.26%) Product Management
Programming Languages
1 42 (55.26%) SQL
2 16 (21.05%) T-SQL
3 6 (7.89%) VBA
4 5 (6.58%) JavaScript
5 3 (3.95%) R
6 2 (2.63%) Java
6 2 (2.63%) Shell Script
6 2 (2.63%) MATLAB
7 1 (1.32%) C#
7 1 (1.32%) Python
Qualifications
1 24 (31.58%) Degree
2 1 (1.32%) PRINCE2 Certification
Quality Assurance & Compliance
1 5 (6.58%) QA
2 3 (3.95%) Data Quality
Vendors
1 10 (13.16%) Microsoft
2 7 (9.21%) Informatica
3 4 (5.26%) Unica
4 3 (3.95%) Teradata
4 3 (3.95%) Alterian
5 2 (2.63%) Neolane
5 2 (2.63%) ExactTarget
5 2 (2.63%) Salesforce.com
5 2 (2.63%) Oracle
5 2 (2.63%) Siebel
London
Venturi
Salary: £48000.00 - £52000.00 per annum + Benefits
Posted: 11 hours ago
London
TRG
Salary: 40000-45000 Per Annum Benefits
Posted: 26 days ago