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This section looks at the demand for Database Marketing skills across the UK with a comparison to our Database & Business Intelligence category. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 20 August 2008 with a comparison to the same period last year.
 Database Marketing |
| 3 months to
20 Aug 2008 | Same period last year |
| Rank | 729 | 787 |
| Rank change on same period last year |  +58 |
| Matching permanent IT job ads | 195 | 231 |
| As % of all UK permanent IT job ads sampled | 0.105 % | 0.096 % |
| As % of the category below | 0.405 % | 0.390 % |
| Salaries quoted | 186 | 204 |
| Average minimum salary | £40,407 | £34,323 |
| Average salary | £44,386 | £37,613 |
| % change on same period last year | +18.00 % |
| Average maximum salary | £48,366 | £40,904 |
| UK excluding London average salary | £43,342 | £35,909 |
| % change on same period last year | +20.70 % |
|
| Matching permanent IT job ads | 48130 | 59215 |
| As % of all UK permanent IT job ads sampled | 25.91 % | 24.68 % |
| Salaries quoted | 41206 | 48313 |
| Average minimum salary | £38,290 | £39,179 |
| Average salary | £41,668 | £42,703 |
| % change on same period last year | -2.42 % |
| Average maximum salary | £45,046 | £46,227 |
| UK excluding London average salary | £37,227 | £38,311 |
| % change on same period last year | -2.82 % |
Database Marketing
Demand TrendThe chart provides the 3-month moving total beginning in 2004 of permanent IT jobs citing Database Marketing within the UK as a proportion of the total demand within the Database & Business Intelligence category.
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Database Marketing
Salary TrendThe chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.
Database Marketing
Salary HistogramThe chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 20 August 2008 within the UK.
Database Marketing
Top 30 Job LocationsThis section looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 20 August 2008. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year. A positive number indicates a relative increase in demand.
| Location | Rank Change
on Same Period
Last Last | Matching
Permanent
IT Job Ads | Average Salary
Last 3 Months | Average Salary
% Change
on Same Period
Last Year |
| England | +40 | 192 | £44,055 | +17.04 % |
| London | +36 | 75 | £46,724 | +20.46 % |
| South West | +29 | 61 | £38,708 | +1.49 % |
| Gloucestershire | +11 | 32 | £43,654 | +22.39 % |
| South East | +37 | 29 | £53,410 | +49.35 % |
| Berkshire | +34 | 15 | £51,571 | +49.69 % |
| Oxford |  - | 10 | £62,750 | - |
| Cheltenham | - | 10 | £35,132 | - |
| North West |  -5 | 10 | £56,250 | +63.29 % |
| Oxfordshire | +9 | 10 | £62,750 | +151.00 % |
| Wiltshire | - | 9 | £39,722 | - |
| Yorkshire | -2 | 9 | £34,111 | +5.56 % |
| Bournemouth | +30 | 9 | £26,000 | -6.81 % |
| Dorset | +11 | 9 | £26,000 | -6.81 % |
| Gloucester | +2 | 8 | £43,563 | +32.00 % |
| Leeds | +21 | 8 | £35,750 | +13.83 % |
| West Yorkshire | +15 | 8 | £35,750 | +16.73 % |
| Manchester | +28 | 7 | £67,143 | +97.47 % |
| Swindon | - | 7 | £42,500 | - |
| Cirencester | - | 6 | £43,917 | - |
| Bristol | -20 | 5 | £27,500 | -24.06 % |
| Windsor | - | 5 | £52,600 | - |
| Reading | - | 5 | £56,000 | - |
| Slough | - | 5 | £52,600 | - |
| Bath | -16 | 5 | £38,000 | -15.55 % |
| Surrey | +29 | 5 | £51,000 | +53.96 % |
| Somerset | -17 | 5 | £38,000 | -27.61 % |
| City of London | -9 | 4 | £34,750 | - |
| South Coast | - | 4 | £27,000 | - |
| West Midlands | +8 | 3 | £41,250 | +35.24 % |
Database Marketing
Top 30 Related IT SkillsFor the 6 months to 20 August 2008, IT jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.
Database Marketing
Top Related IT Skills by CategoryFor the 6 months to 20 August 2008, IT jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.
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