The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Database Marketing over the 3 months to 6 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
6 May 2016
Same period 2015 Same period 2014
Database Marketing
Rank 892 929 933
Rank change year-on-year
+37 +4
Permanent jobs citing Database Marketing 48 38 66
As % of all permanent IT jobs located in the UK 0.047% 0.034% 0.055%
As % of the Processes & Methodologies category 0.053% 0.040% 0.065%
Number of salaries quoted 40 35 60
Median salary £45,000 £40,000 £30,750
Median salary % change year-on-year
+12.50% +30.08%
90% offered a salary of more than £26,800 £27,250 £23,000
10% offered a salary of more than £67,750 £48,000 £50,000
UK excluding London median salary £29,250 £40,000 £32,888
% change year-on-year
-26.87% +21.62%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
89883 95032 102325
As % of all permanent IT jobs located in the UK 87.68% 86.01% 85.28%
Number of salaries quoted 74798 76866 82619
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,000 £30,500
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Database Marketing
Jobs Demand Trend

The demand trend of job ads citing Database Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 6 May 2016 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 24 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 6 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +22 48 £45,000 +12.50% 2
London +29 32 £55,000 +57.14% 1
Yorkshire +8 4 £42,500 +41.66%
Leeds +5 4 £42,500 +41.66%
West Yorkshire +5 4 £42,500 +41.66%
South West - 4 £27,000 - 1
Cirencester - 3 £27,000 -
Gloucestershire - 3 £27,000 - 1
North West +23 2 £26,250 +5.00%
South East +22 2 £45,000 +5.88%
West Midlands - 2 £31,250 -
Brighton - 2 £45,000 -
East Sussex - 2 £45,000 -
Teddington - 2 - - 1
East of England +21 1 - -
Norfolk +15 1 - -
Manchester -1 1 £24,000 -4.00%
Cheshire - 1 £28,500 -
Leicestershire - 1 £27,500 -
Docklands, London - 1 £90,000 -
Chester - 1 £28,500 -
Leicester - 1 £27,500 -
Bristol - 1 £70,000 -
East Midlands - 1 £27,500 -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 6 May 2016, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Database Marketing.

1 101 (100.00%) Marketing
2 65 (64.36%) SQL
3 27 (26.73%) SAS
3 27 (26.73%) Analytical Skills
4 25 (24.75%) SQL Server
5 23 (22.77%) SDLC
6 22 (21.78%) Analytics
6 22 (21.78%) Agile Software Development
7 20 (19.80%) Retail
7 20 (19.80%) Direct Marketing
8 19 (18.81%) Data Warehouse
8 19 (18.81%) Waterfall
9 17 (16.83%) Data Management
9 17 (16.83%) Data Quality
10 16 (15.84%) Data Mining
10 16 (15.84%) MS Excel
10 16 (15.84%) CRM
11 15 (14.85%) Business Analysis
12 14 (13.86%) .NET
12 14 (13.86%) Oracle
12 14 (13.86%) Customer Segmentation
13 13 (12.87%) Finance
14 12 (11.88%) E-Commerce
14 12 (11.88%) Degree
15 11 (10.89%) Business Intelligence
15 11 (10.89%) Customer Analytics
16 10 (9.90%) Campaign Management
16 10 (9.90%) User Stories
16 10 (9.90%) Customer Analysis
16 10 (9.90%) Relational Database

Database Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 27 (26.73%) SAS
2 4 (3.96%) Oracle Workflow
Applications
1 16 (15.84%) MS Excel
2 7 (6.93%) MS Office
3 6 (5.94%) SPSS
4 1 (0.99%) MS PowerPoint
Business Applications
1 4 (3.96%) Unica
2 1 (0.99%) FastStats
2 1 (0.99%) SAP CRM
Cloud Services
1 2 (1.98%) Google Analytics
Communications & Networking
1 1 (0.99%) SMS
Database & Business Intelligence
1 25 (24.75%) SQL Server
2 19 (18.81%) Data Warehouse
3 16 (15.84%) Data Mining
4 10 (9.90%) Relational Database
5 8 (7.92%) MySQL
5 8 (7.92%) Oracle Reports
6 7 (6.93%) BusinessObjects
6 7 (6.93%) SQL Server Reporting Services
7 4 (3.96%) OLAP
7 4 (3.96%) OLTP
7 4 (3.96%) Oracle OLAP
7 4 (3.96%) SQL Server Integration Services
8 3 (2.97%) Oracle Database
9 2 (1.98%) MS Access
10 1 (0.99%) Big Data
10 1 (0.99%) RDBMS
General
1 101 (100.00%) Marketing
2 20 (19.80%) Retail
3 13 (12.87%) Finance
4 3 (2.97%) Games
5 1 (0.99%) Advertising
5 1 (0.99%) French Language
5 1 (0.99%) German Language
5 1 (0.99%) Spanish Language
Job Titles
1 56 (55.45%) Analyst
2 18 (17.82%) Marketing Analyst
3 17 (16.83%) Database Analyst
4 16 (15.84%) Project Manager
5 15 (14.85%) Business Analyst
6 12 (11.88%) Senior Analyst
7 11 (10.89%) Database Executive
7 11 (10.89%) Database Marketing Executive
7 11 (10.89%) Marketing Executive
8 10 (9.90%) Database Marketing Analyst
9 9 (8.91%) Data Analyst
9 9 (8.91%) Software Project Manager
10 7 (6.93%) PRINCE2 Project Manager
11 6 (5.94%) Marketing Data Analyst
11 6 (5.94%) SQL Analyst
11 6 (5.94%) Web Manager
11 6 (5.94%) Web Project Manager
12 5 (4.95%) CRM Analyst
12 5 (4.95%) Database Manager
12 5 (4.95%) Senior Business Systems Analyst
Libraries, Frameworks & Software Standards
1 14 (13.86%) .NET
2 1 (0.99%) HTML
2 1 (0.99%) XML
Miscellaneous
1 27 (26.73%) Analytical Skills
2 4 (3.96%) Mathematics
3 3 (2.97%) Computer Science
4 2 (1.98%) Physics
4 2 (1.98%) Statistics
5 1 (0.99%) Data Structures
5 1 (0.99%) Management Information System
5 1 (0.99%) User Experience
Processes & Methodologies
1 23 (22.77%) SDLC
2 22 (21.78%) Agile Software Development
2 22 (21.78%) Analytics
3 20 (19.80%) Direct Marketing
4 19 (18.81%) Waterfall
5 17 (16.83%) Data Management
6 16 (15.84%) CRM
7 15 (14.85%) Business Analysis
8 14 (13.86%) Customer Segmentation
9 12 (11.88%) E-Commerce
10 11 (10.89%) Business Intelligence
10 11 (10.89%) Customer Analytics
11 10 (9.90%) Campaign Management
11 10 (9.90%) Customer Analysis
11 10 (9.90%) Use Case
11 10 (9.90%) User Stories
12 9 (8.91%) Performance Analysis
12 9 (8.91%) Project Management
12 9 (8.91%) Web Development
13 8 (7.92%) Change Management
Programming Languages
1 65 (64.36%) SQL
2 9 (8.91%) C#
2 9 (8.91%) PL/SQL
3 5 (4.95%) C
3 5 (4.95%) R
4 1 (0.99%) PHP
Qualifications
1 12 (11.88%) Degree
2 7 (6.93%) PRINCE2 Certification
Quality Assurance & Compliance
1 17 (16.83%) Data Quality
2 3 (2.97%) QA
3 1 (0.99%) ISO 9000
3 1 (0.99%) SLA
Systems Management
1 1 (0.99%) Systems Management Server (SMS)
Vendors
1 14 (13.86%) Oracle
2 10 (9.90%) Teradata
3 7 (6.93%) Cognos
4 4 (3.96%) Alterian
4 4 (3.96%) Apteco
4 4 (3.96%) Siebel
5 3 (2.97%) BT
5 3 (2.97%) Google
6 2 (1.98%) Microsoft
7 1 (0.99%) Adobe
7 1 (0.99%) SAP
7 1 (0.99%) Sitecore
Teddington
Ortolan Group
Posted: Yesterday
Fairford, Gloucestershire
Understanding Recruitment
Salary: £22000.00 - £30000.00 per annum + Excellent Benefits
Posted: 4 days ago