The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Database Marketing over the 3 months to 3 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 Dec 2016
Same period 2015 Same period 2014
Database Marketing
Rank 796 926 947
Rank change year-on-year
+130 +21
Permanent jobs citing Database Marketing 69 43 39
As % of all permanent IT jobs located in the UK 0.077% 0.040% 0.034%
As % of the Processes & Methodologies category 0.088% 0.046% 0.040%
Number of salaries quoted 63 26 38
Median salary £37,500 £37,500 £37,500
90% offered a salary of more than £25,300 £25,250 £28,350
10% offered a salary of more than £50,000 £46,250 £48,530
UK excluding London median salary £42,500 £35,000 £37,500
% change year-on-year
+21.42% -6.66%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
78721 93895 98432
As % of all permanent IT jobs located in the UK 88.10% 87.48% 85.64%
Number of salaries quoted 64899 77524 80842
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Database Marketing
Jobs Demand Trend

The demand trend of job ads citing Database Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 3 December 2016 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 3 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +100 69 £37,500 - 1
South East +93 23 £37,500 -
London +73 22 £30,000 -20.52% 1
East of England +42 20 £44,500 +48.33%
Norfolk -3 18 £44,500 +48.33%
Norwich - 16 £44,500 -
Crawley - 12 £37,500 -
West Sussex - 12 £37,500 -
East Sussex - 9 £25,000 -
Brighton - 9 £25,000 -
West Midlands -19 4 £50,000 -
Berkshire +47 2 £60,000 -
Reading +34 2 £60,000 -
Kingston Upon Thames - 2 £70,000 -
Luton - 2 £42,500 -
Bedfordshire - 2 £42,500 -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 3 December 2016, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Database Marketing.

1 96 (100.00%) Marketing
2 59 (61.46%) SQL
3 51 (53.13%) CRM
4 34 (35.42%) Analytics
5 23 (23.96%) Degree
6 22 (22.92%) Finance
6 22 (22.92%) SAS
6 22 (22.92%) SQL Server
7 19 (19.79%) Relational Database
8 17 (17.71%) Teradata
8 17 (17.71%) Analytical Skills
8 17 (17.71%) Data Analytics
9 14 (14.58%) Retail
9 14 (14.58%) Oracle
9 14 (14.58%) Coaching
10 13 (13.54%) Data Management
11 11 (11.46%) Agile Software Development
11 11 (11.46%) Unica
11 11 (11.46%) Mathematics
11 11 (11.46%) Digital Marketing
11 11 (11.46%) ETL
11 11 (11.46%) IBM
11 11 (11.46%) Stakeholder Management
11 11 (11.46%) Project Management
11 11 (11.46%) Customer Analytics
12 10 (10.42%) Business Intelligence
13 9 (9.38%) B2B
13 9 (9.38%) E-Commerce
13 9 (9.38%) PRINCE2
13 9 (9.38%) Informatica

Database Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (22.92%) SAS
2 2 (2.08%) Apache Pig
2 2 (2.08%) OpenStack
Applications
1 8 (8.33%) SPSS
2 2 (2.08%) MS Excel
3 1 (1.04%) MS Office
Business Applications
1 11 (11.46%) Unica
2 6 (6.25%) FastStats
3 1 (1.04%) Adobe Campaign
Cloud Services
1 8 (8.33%) Silverpop
2 2 (2.08%) Amazon AWS
2 2 (2.08%) AWS Lambda
2 2 (2.08%) Google Analytics
2 2 (2.08%) Google Cloud Platform
Communications & Networking
1 6 (6.25%) SMS
Database & Business Intelligence
1 22 (22.92%) SQL Server
2 19 (19.79%) Relational Database
3 9 (9.38%) Hadoop
4 6 (6.25%) Big Data
4 6 (6.25%) PowerCenter
5 5 (5.21%) MySQL
6 4 (4.17%) Data Warehouse
7 3 (3.13%) BusinessObjects
7 3 (3.13%) Oracle Database
7 3 (3.13%) Oracle Reports
7 3 (3.13%) SQL Server Integration Services
8 2 (2.08%) Apache Hive
8 2 (2.08%) Base SAS
8 2 (2.08%) BigTable
8 2 (2.08%) Data Mining
8 2 (2.08%) DataStage
8 2 (2.08%) MongoDB
8 2 (2.08%) NoSQL
8 2 (2.08%) Pentaho
8 2 (2.08%) Power BI
Development Applications
1 2 (2.08%) Talend Open Studio
2 1 (1.04%) Dreamweaver
General
1 96 (100.00%) Marketing
2 22 (22.92%) Finance
3 14 (14.58%) Retail
4 1 (1.04%) Advertising
4 1 (1.04%) Banking
4 1 (1.04%) Games
Job Titles
1 43 (44.79%) Analyst
2 18 (18.75%) Junior
3 15 (15.63%) Junior Analyst
3 15 (15.63%) Marketing Analyst
4 14 (14.58%) Database Analyst
5 13 (13.54%) Junior Marketing Analyst
6 11 (11.46%) Marketing Manager
7 10 (10.42%) SQL Analyst
8 9 (9.38%) Data Analyst
9 8 (8.33%) Consultant
9 8 (8.33%) CRM Manager
9 8 (8.33%) DBA
9 8 (8.33%) Marketing Data Analyst
9 8 (8.33%) SQL DBA
10 7 (7.29%) Developer
11 6 (6.25%) Coordinator
11 6 (6.25%) PMO Coordinator
11 6 (6.25%) Senior Manager
11 6 (6.25%) Senior Marketing Manager
12 5 (5.21%) Project Manager
Libraries, Frameworks & Software Standards
1 2 (2.08%) .NET
2 1 (1.04%) HTML
Miscellaneous
1 17 (17.71%) Analytical Skills
2 11 (11.46%) Mathematics
3 4 (4.17%) Statistics
4 2 (2.08%) Computer Science
4 2 (2.08%) Reference Data
4 2 (2.08%) Social Media
5 1 (1.04%) Copywriting
5 1 (1.04%) Data Structures
5 1 (1.04%) Foreign Exchange (FX)
Processes & Methodologies
1 51 (53.13%) CRM
2 34 (35.42%) Analytics
3 17 (17.71%) Data Analytics
4 14 (14.58%) Coaching
5 13 (13.54%) Data Management
6 11 (11.46%) Agile Software Development
6 11 (11.46%) Customer Analytics
6 11 (11.46%) Digital Marketing
6 11 (11.46%) ETL
6 11 (11.46%) Project Management
6 11 (11.46%) Stakeholder Management
7 10 (10.42%) Business Intelligence
8 9 (9.38%) B2B
8 9 (9.38%) Campaign Management
8 9 (9.38%) E-Commerce
8 9 (9.38%) Mentoring
8 9 (9.38%) People Management
8 9 (9.38%) PRINCE
8 9 (9.38%) PRINCE2
9 6 (6.25%) Marketing Analytics
Programming Languages
1 59 (61.46%) SQL
2 3 (3.13%) Python
2 3 (3.13%) R
3 2 (2.08%) C
3 2 (2.08%) C#
3 2 (2.08%) PL/SQL
4 1 (1.04%) C++
4 1 (1.04%) Java
4 1 (1.04%) Scala
4 1 (1.04%) VBA
Qualifications
1 23 (23.96%) Degree
2 7 (7.29%) PRINCE2 Certification
3 6 (6.25%) MBA
4 1 (1.04%) Postgraduate
Quality Assurance & Compliance
1 9 (9.38%) Data Quality
2 6 (6.25%) SLA
3 2 (2.08%) QA
System Software
1 2 (2.08%) VMware Infrastructure
Systems Management
1 1 (1.04%) Systems Management Server (SMS)
Vendors
1 17 (17.71%) Teradata
2 14 (14.58%) Oracle
3 11 (11.46%) IBM
4 9 (9.38%) Informatica
5 7 (7.29%) Google
6 5 (5.21%) Adobe
7 4 (4.17%) Microsoft
8 3 (3.13%) Cognos
9 2 (2.08%) Ab Initio
9 2 (2.08%) Qubit
9 2 (2.08%) Salesforce.com
9 2 (2.08%) Talend
9 2 (2.08%) VMware
10 1 (1.04%) Apteco
10 1 (1.04%) Cognizant
10 1 (1.04%) Salesforce Marketing Cloud