The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Database Marketing over the 3 months to 25 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Sep 2016
Same period 2015 Same period 2014
Database Marketing
Rank 877 926 936
Rank change year-on-year
+49 +10
Permanent jobs citing Database Marketing 34 38 38
As % of all permanent IT jobs located in the UK 0.036% 0.035% 0.033%
As % of the Processes & Methodologies category 0.041% 0.040% 0.039%
Number of salaries quoted 32 27 34
Median salary £37,500 £37,500 £38,750
Median salary % change year-on-year
- -3.22%
90% offered a salary of more than £26,500 £30,000 £32,500
10% offered a salary of more than £69,500 £57,500 £60,000
UK excluding London median salary £27,500 £38,250 £42,500
% change year-on-year
-28.10% -10.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
83254 95993 97338
As % of all permanent IT jobs located in the UK 88.26% 87.51% 85.29%
Number of salaries quoted 69343 79334 77826
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £30,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Database Marketing
Jobs Demand Trend

The demand trend of job ads citing Database Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 25 September 2016 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 23 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 25 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +51 34 £37,500 - 7
South East +60 15 £37,500 +10.29% 1
London +42 9 £57,500 +53.33% 5
Berkshire +37 7 £50,000 +47.05%
East Sussex - 7 £26,500 -
Brighton - 7 £26,500 -
Slough - 6 £50,000 -
East of England +14 5 £40,000 +33.33% 1
Norfolk -13 4 £39,750 +32.50% 1
Norwich - 4 £39,750 - 1
West Midlands -7 3 £27,500 -
West Bromwich - 3 £27,500 -
Kingston Upon Thames - 2 £70,000 -
Cirencester +11 1 £26,000 -
Reading +8 1 £65,000 +91.17%
South West 0 1 £26,000 -52.72%
Gloucestershire -10 1 £26,000 -
East Midlands - 1 £25,000 -
Market Harborough - 1 £25,000 -
Crawley - 1 £37,500 - 1
Leicestershire - 1 £25,000 -
West Sussex - 1 £37,500 - 1
Bedfordshire - 1 £40,000 -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 25 September 2016, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Database Marketing.

1 72 (100.00%) Marketing
2 35 (48.61%) SQL
3 31 (43.06%) CRM
4 24 (33.33%) SQL Server
5 22 (30.56%) Analytics
6 20 (27.78%) Oracle
7 17 (23.61%) Analytical Skills
8 16 (22.22%) Degree
9 15 (20.83%) SDLC
10 14 (19.44%) Digital Marketing
10 14 (19.44%) Agile Software Development
10 14 (19.44%) Data Management
10 14 (19.44%) Business Intelligence
11 11 (15.28%) SAS
11 11 (15.28%) MySQL
11 11 (15.28%) Business Analysis
11 11 (15.28%) Finance
12 9 (12.50%) Oracle Reports
12 9 (12.50%) B2B
12 9 (12.50%) Data Analytics
13 8 (11.11%) Waterfall
13 8 (11.11%) Direct Marketing
13 8 (11.11%) Retail
13 8 (11.11%) Cognos
13 8 (11.11%) BusinessObjects
14 7 (9.72%) SPSS
14 7 (9.72%) Data Warehouse
14 7 (9.72%) B2C
14 7 (9.72%) Google
14 7 (9.72%) Stakeholder Management

Database Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (15.28%) SAS
2 2 (2.78%) Apache Pig
2 2 (2.78%) OpenStack
2 2 (2.78%) Oracle Workflow
Applications
1 7 (9.72%) SPSS
2 5 (6.94%) MS Excel
3 3 (4.17%) MS Office
Business Applications
1 5 (6.94%) Unica
2 4 (5.56%) FastStats
3 1 (1.39%) SAP CRM
Cloud Services
1 2 (2.78%) Amazon AWS
1 2 (2.78%) AWS Lambda
1 2 (2.78%) Google Analytics
1 2 (2.78%) Google Cloud Platform
2 1 (1.39%) Silverpop
Communications & Networking
1 6 (8.33%) SMS
2 1 (1.39%) DHCP
2 1 (1.39%) DNS
2 1 (1.39%) TCP/IP
Database & Business Intelligence
1 24 (33.33%) SQL Server
2 11 (15.28%) MySQL
3 9 (12.50%) Oracle Reports
4 8 (11.11%) BusinessObjects
5 7 (9.72%) Data Warehouse
5 7 (9.72%) Oracle Database
6 6 (8.33%) Hadoop
6 6 (8.33%) Relational Database
6 6 (8.33%) SQL Server Reporting Services
7 5 (6.94%) Data Mining
8 3 (4.17%) Big Data
8 3 (4.17%) OLAP
8 3 (4.17%) OLTP
8 3 (4.17%) Oracle OLAP
9 2 (2.78%) Apache Hive
9 2 (2.78%) BigTable
9 2 (2.78%) MongoDB
9 2 (2.78%) NoSQL
9 2 (2.78%) Pentaho
9 2 (2.78%) Power BI
Development Applications
1 2 (2.78%) Talend Open Studio
General
1 72 (100.00%) Marketing
2 11 (15.28%) Finance
3 8 (11.11%) Retail
4 1 (1.39%) Advertising
Job Titles
1 38 (52.78%) Analyst
2 13 (18.06%) Business Analyst
3 11 (15.28%) Database Analyst
4 10 (13.89%) Junior
5 9 (12.50%) Marketing Analyst
5 9 (12.50%) Senior Manager
6 8 (11.11%) CRM Analyst
6 8 (11.11%) CRM Manager
6 8 (11.11%) Database Manager
6 8 (11.11%) Junior Analyst
6 8 (11.11%) Marketing Manager
7 7 (9.72%) Junior Marketing Analyst
7 7 (9.72%) Senior Marketing Manager
7 7 (9.72%) SQL Analyst
8 6 (8.33%) CRM Business Analyst
8 6 (8.33%) Data Analyst
8 6 (8.33%) Project Manager
8 6 (8.33%) Retail Business Analyst
9 5 (6.94%) Software Project Manager
10 4 (5.56%) Support Analyst
Libraries, Frameworks & Software Standards
1 6 (8.33%) .NET
Miscellaneous
1 17 (23.61%) Analytical Skills
2 5 (6.94%) Mathematics
3 4 (5.56%) Statistics
4 3 (4.17%) Computer Science
5 2 (2.78%) Management Information System
5 2 (2.78%) Reference Data
6 1 (1.39%) Data Structures
6 1 (1.39%) iPad
6 1 (1.39%) User Experience
Operating Systems
1 1 (1.39%) Linux
1 1 (1.39%) Mac OS X
1 1 (1.39%) Windows
1 1 (1.39%) Windows 10
1 1 (1.39%) Windows 7
1 1 (1.39%) Windows 8
1 1 (1.39%) Windows Server
1 1 (1.39%) Windows Server 2003
1 1 (1.39%) Windows Server 2012
Processes & Methodologies
1 31 (43.06%) CRM
2 22 (30.56%) Analytics
3 15 (20.83%) SDLC
4 14 (19.44%) Agile Software Development
4 14 (19.44%) Business Intelligence
4 14 (19.44%) Data Management
4 14 (19.44%) Digital Marketing
5 11 (15.28%) Business Analysis
6 9 (12.50%) B2B
6 9 (12.50%) Data Analytics
7 8 (11.11%) Direct Marketing
7 8 (11.11%) Waterfall
8 7 (9.72%) B2C
8 7 (9.72%) Customer Insight
8 7 (9.72%) Marketing Analytics
8 7 (9.72%) Marketing Strategy
8 7 (9.72%) Stakeholder Management
9 6 (8.33%) E-Commerce
9 6 (8.33%) Marketing Management
10 5 (6.94%) Web Development
Programming Languages
1 35 (48.61%) SQL
2 5 (6.94%) C#
2 5 (6.94%) PL/SQL
3 2 (2.78%) C
3 2 (2.78%) R
4 1 (1.39%) C++
4 1 (1.39%) Java
4 1 (1.39%) PowerShell
4 1 (1.39%) Python
4 1 (1.39%) Scala
4 1 (1.39%) VBA
Qualifications
1 16 (22.22%) Degree
2 6 (8.33%) MBA
3 2 (2.78%) PRINCE2 Certification
Quality Assurance & Compliance
1 6 (8.33%) Data Quality
2 3 (4.17%) QA
3 1 (1.39%) ISO 9000
3 1 (1.39%) SLA
System Software
1 1 (1.39%) Active Directory
1 1 (1.39%) Hyper-V
1 1 (1.39%) VMware Infrastructure
Vendors
1 20 (27.78%) Oracle
2 8 (11.11%) Cognos
3 7 (9.72%) Google
4 5 (6.94%) Teradata
5 4 (5.56%) Microsoft
6 3 (4.17%) Alterian
6 3 (4.17%) Apteco
6 3 (4.17%) Informatica
7 2 (2.78%) Ab Initio
7 2 (2.78%) Adobe
7 2 (2.78%) IBM
7 2 (2.78%) Qubit
7 2 (2.78%) Talend
8 1 (1.39%) Apple
8 1 (1.39%) HP
8 1 (1.39%) Salesforce.com
8 1 (1.39%) SAP
8 1 (1.39%) Siebel
8 1 (1.39%) VMware
London
ComputAppoint
Salary: £28000 - £30000 per annum + Benefits
Posted: 3 days ago
Norwich, Norfolk
HAYS INFORMATION TECHNOLOGY
Salary: £40000.00 - £45000.00 per annum
Posted: 5 days ago
Crawley, West Sussex
Eutopia Solutions Ltd
Salary: £35000 - £40000 per annum + Benefits Package
Posted: 4 days ago
London
Venturi
Salary: £25000 - £30000 per annum + bonus & benefits
Posted: 4 days ago
London
Capita Resourcing - IT Resourcing
Salary: £27000 - £30000 per annum
Posted: 4 days ago
London
Venturi
Salary: £30000 - £45000 per annum + bonus & benefits
Posted: 26 days ago