The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Database Marketing over the 3 months to 19 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
19 Jan 2017
Same period 2016 Same period 2015
Database Marketing
UK
Rank 796 898 913
Rank change year-on-year
+102 +15
Permanent jobs citing Database Marketing 49 49 30
As % of all permanent IT jobs located in the UK 0.058% 0.049% 0.029%
As % of the Processes & Methodologies category 0.066% 0.056% 0.033%
Number of salaries quoted 45 38 28
Median salary £40,000 £28,500 £41,250
Median salary % change year-on-year
+40.35% -30.90%
90% offered a salary of more than £26,400 £22,500 £27,550
10% offered a salary of more than £45,000 £46,500 £53,000
UK excluding London median salary £40,000 £28,500 £37,500
% change year-on-year
+40.35% -24.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
73988 87832 90309
As % of all permanent IT jobs located in the UK 88.12% 87.69% 86.05%
Number of salaries quoted 60898 73039 74561
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £76,000 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Database Marketing
Jobs Demand Trend

The demand trend of job ads citing Database Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 19 January 2017 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 19 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 19 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +66 49 £40,000 +40.35% 3
South East +72 14 £37,500 -6.25%
London +39 12 £40,000 +17.64% 3
East of England - 11 £44,500 -
Norfolk - 11 £44,500 -
Norwich - 10 £44,500 -
South West +17 8 £40,000 +63.26%
West Sussex - 8 £37,500 -
Crawley - 7 £37,500 -
Bristol - 6 £40,000 -
West Midlands - 4 £50,000 -
Berkshire - 3 £26,250 -
East Sussex - 3 £25,000 -
Reading - 3 £26,250 -
Brighton - 3 £25,000 -
Cirencester -1 2 £27,000 +10.20%
Gloucestershire -10 2 £27,000 +10.20%
Gatwick - 1 £26,000 -
Birmingham - 1 £42,500 -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 19 January 2017, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Database Marketing.

1 109 (100.00%) Marketing
2 70 (64.22%) SQL
3 57 (52.29%) CRM
4 39 (35.78%) Analytics
5 31 (28.44%) SAS
6 30 (27.52%) Finance
7 26 (23.85%) Teradata
7 26 (23.85%) Relational Database
8 23 (21.10%) Coaching
8 23 (21.10%) Data Analytics
9 22 (20.18%) Degree
9 22 (20.18%) SQL Server
10 16 (14.68%) Mentoring
11 14 (12.84%) Analytical Skills
11 14 (12.84%) Customer Analytics
12 13 (11.93%) Retail
12 13 (11.93%) Data Management
13 12 (11.01%) People Management
13 12 (11.01%) Campaign Management
13 12 (11.01%) Mathematics
13 12 (11.01%) Stakeholder Management
14 11 (10.09%) Project Management
14 11 (10.09%) ETL
14 11 (10.09%) IBM
14 11 (10.09%) Unica
15 10 (9.17%) Agile Software Development
15 10 (9.17%) Oracle
15 10 (9.17%) Adobe
15 10 (9.17%) FastStats
16 9 (8.26%) Hadoop

Database Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 31 (28.44%) SAS
2 2 (1.83%) Apache Pig
2 2 (1.83%) OpenStack
Applications
1 6 (5.50%) MS Excel
1 6 (5.50%) SPSS
2 1 (0.92%) Adobe Premiere
2 1 (0.92%) MS Office
2 1 (0.92%) MS PowerPoint
Business Applications
1 11 (10.09%) Unica
2 10 (9.17%) FastStats
3 6 (5.50%) Adobe Campaign
Cloud Services
1 8 (7.34%) Silverpop
2 2 (1.83%) Amazon AWS
2 2 (1.83%) AWS Lambda
2 2 (1.83%) Google Analytics
2 2 (1.83%) Google Cloud Platform
Communications & Networking
1 4 (3.67%) SMS
Database & Business Intelligence
1 26 (23.85%) Relational Database
2 22 (20.18%) SQL Server
3 9 (8.26%) Hadoop
4 7 (6.42%) Big Data
5 6 (5.50%) PowerCenter
6 4 (3.67%) Data Warehouse
6 4 (3.67%) MySQL
7 3 (2.75%) SQL Server Integration Services
8 2 (1.83%) Apache Hive
8 2 (1.83%) Base SAS
8 2 (1.83%) BigTable
8 2 (1.83%) BusinessObjects
8 2 (1.83%) Data Mining
8 2 (1.83%) DataStage
8 2 (1.83%) MongoDB
8 2 (1.83%) NoSQL
8 2 (1.83%) Oracle Reports
8 2 (1.83%) Pentaho
8 2 (1.83%) Power BI
9 1 (0.92%) RDBMS
Development Applications
1 2 (1.83%) Talend Open Studio
2 1 (0.92%) Dreamweaver
General
1 109 (100.00%) Marketing
2 30 (27.52%) Finance
3 13 (11.93%) Retail
4 1 (0.92%) Advertising
4 1 (0.92%) Banking
4 1 (0.92%) Games
Job Titles
1 51 (46.79%) Analyst
2 20 (18.35%) Database Analyst
3 16 (14.68%) Junior
3 16 (14.68%) Marketing Analyst
3 16 (14.68%) Marketing Manager
3 16 (14.68%) SQL Analyst
4 14 (12.84%) Junior Analyst
5 13 (11.93%) Junior Marketing Analyst
6 11 (10.09%) Data Analyst
7 8 (7.34%) Consultant
7 8 (7.34%) DBA
7 8 (7.34%) Marketing Data Analyst
7 8 (7.34%) SQL DBA
8 6 (5.50%) Coordinator
8 6 (5.50%) Database Manager
8 6 (5.50%) Database Marketing Manager
8 6 (5.50%) Developer
8 6 (5.50%) Marketing Database Manager
8 6 (5.50%) PMO Coordinator
8 6 (5.50%) SAS Analyst
Libraries, Frameworks & Software Standards
1 2 (1.83%) .NET
1 2 (1.83%) HTML
2 1 (0.92%) DAO
Miscellaneous
1 14 (12.84%) Analytical Skills
2 12 (11.01%) Mathematics
3 3 (2.75%) Statistics
4 2 (1.83%) Reference Data
4 2 (1.83%) Social Media
5 1 (0.92%) Copywriting
5 1 (0.92%) Data Integration
5 1 (0.92%) Foreign Exchange (FX)
Processes & Methodologies
1 57 (52.29%) CRM
2 39 (35.78%) Analytics
3 23 (21.10%) Coaching
3 23 (21.10%) Data Analytics
4 16 (14.68%) Mentoring
5 14 (12.84%) Customer Analytics
6 13 (11.93%) Data Management
7 12 (11.01%) Campaign Management
7 12 (11.01%) People Management
7 12 (11.01%) Stakeholder Management
8 11 (10.09%) ETL
8 11 (10.09%) Project Management
9 10 (9.17%) Agile Software Development
10 9 (8.26%) E-Commerce
10 9 (8.26%) PRINCE
10 9 (8.26%) PRINCE2
11 8 (7.34%) Digital Marketing
12 7 (6.42%) B2B
12 7 (6.42%) Business Intelligence
13 5 (4.59%) Service Delivery
Programming Languages
1 70 (64.22%) SQL
2 3 (2.75%) R
3 2 (1.83%) C
3 2 (1.83%) C#
3 2 (1.83%) PL/SQL
3 2 (1.83%) Python
4 1 (0.92%) JavaScript
4 1 (0.92%) VBA
Qualifications
1 22 (20.18%) Degree
2 7 (6.42%) PRINCE2 Certification
3 4 (3.67%) MBA
4 1 (0.92%) Postgraduate
Quality Assurance & Compliance
1 8 (7.34%) Data Quality
2 7 (6.42%) SLA
3 3 (2.75%) QA
System Software
1 2 (1.83%) VMware Infrastructure
Systems Management
1 1 (0.92%) Systems Management Server (SMS)
Vendors
1 26 (23.85%) Teradata
2 11 (10.09%) IBM
3 10 (9.17%) Adobe
3 10 (9.17%) Oracle
4 9 (8.26%) Informatica
5 6 (5.50%) Google
6 5 (4.59%) Apteco
7 3 (2.75%) Microsoft
8 2 (1.83%) Ab Initio
8 2 (1.83%) Cognos
8 2 (1.83%) Qubit
8 2 (1.83%) Salesforce.com
8 2 (1.83%) Talend
8 2 (1.83%) VMware
9 1 (0.92%) Cognizant
9 1 (0.92%) Salesforce Marketing Cloud
London
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Posted: 3 days ago