The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Database Marketing
Rank 864 822 841
Rank change year-on-year
-42 +19
Permanent jobs citing Database Marketing 43 52 52
As % of all permanent IT jobs located in the UK 0.037% 0.048% 0.044%
As % of the Processes & Methodologies category 0.046% 0.060% 0.056%
Number of salaries quoted 36 46 51
Average salary £45,000 £40,000 £47,500
Average salary % change year-on-year
+12.50% -15.78%
90% offered a salary of more than £32,500 £29,600 £35,000
10% offered a salary of more than £60,000 £50,000 £57,500
UK excluding London average salary £45,000 £42,500 £36,250
% change year-on-year
+5.88% +17.24%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94022 86283 92102
As % of all permanent IT jobs located in the UK 81.34% 80.36% 78.67%
Number of salaries quoted 74935 70632 78012
Average salary £47,500 £47,500 £46,542
Average salary % change year-on-year
- +2.05%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £73,000 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 2 September 2014 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 2 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -30 42 £45,000 +12.50% 13
London -5 28 £51,500 +28.75% 10
South East -16 12 £45,000 +5.88% 1
West Sussex -8 7 £45,000 +5.88%
City of London +2 5 £52,500 +31.25% 4
Uxbridge +7 4 £60,000 +9.09%
Berkshire - 2 £33,250 -
Bracknell - 2 £33,250 -
Crawley +5 1 £45,000 +5.26%
Bristol -3 1 - -
South West -29 1 - - 1
North West - 1 £22,500 -
Manchester - 1 £22,500 -
Oxford - 1 - - 1
Kent - 1 £45,000 -
Middlesex - 1 £60,000 -
Oxfordshire - 1 - - 1

Database Marketing
Top 30 Related IT Skills

For the 6 months to 2 September 2014, IT jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 103 (100.00%) Marketing
2 47 (45.63%) SQL
3 37 (35.92%) CRM
4 33 (32.04%) Degree
5 30 (29.13%) Analytics
6 27 (26.21%) SAS
7 25 (24.27%) MS Excel
8 23 (22.33%) Microsoft
9 22 (21.36%) SQL Server
9 22 (21.36%) Data Analysis
10 21 (20.39%) Project Management
11 20 (19.42%) Statistics
11 20 (19.42%) Statistical Modelling
12 18 (17.48%) SPSS
13 17 (16.50%) E-Commerce
14 16 (15.53%) MS Access
14 16 (15.53%) Statistical Analysis
14 16 (15.53%) Direct Marketing
15 15 (14.56%) Email Marketing
15 15 (14.56%) Finance
16 14 (13.59%) Data Mining
16 14 (13.59%) Marketing Analytics
16 14 (13.59%) Customer Segmentation
16 14 (13.59%) Social Media
17 13 (12.62%) Predictive Modelling
17 13 (12.62%) Marketing Strategy
17 13 (12.62%) Digital Marketing
17 13 (12.62%) ETL
17 13 (12.62%) Data Management
18 12 (11.65%) Econometrics

Database Marketing
Top Related IT Skills by Category

For the 6 months to 2 September 2014, IT jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 27 (26.21%) SAS
2 1 (0.97%) CMS
Applications
1 25 (24.27%) MS Excel
2 18 (17.48%) SPSS
3 9 (8.74%) FastStats
3 9 (8.74%) MS Office
4 6 (5.83%) MS PowerPoint
5 5 (4.85%) PowerPivot
6 3 (2.91%) MS Project
6 3 (2.91%) MS Visio
7 1 (0.97%) InDesign
Business Applications
1 5 (4.85%) Dynamics CRM
2 2 (1.94%) Google Analytics
2 2 (1.94%) SiteCatalyst
3 1 (0.97%) SAP InfiniteInsight
3 1 (0.97%) SAP Oil and Gas
Cloud Services
1 3 (2.91%) SaaS
Communications & Networking
1 1 (0.97%) Broadband
1 1 (0.97%) Internet
Database & Business Intelligence
1 22 (21.36%) SQL Server
2 16 (15.53%) MS Access
3 14 (13.59%) Data Mining
4 6 (5.83%) Relational Database
5 5 (4.85%) MySQL
5 5 (4.85%) OLTP
6 3 (2.91%) SQL Server Integration Services
6 3 (2.91%) Xcelsius
7 2 (1.94%) SQL Server 2008
7 2 (1.94%) Data Warehouse
7 2 (1.94%) Crystal Reports
8 1 (0.97%) RDBMS
8 1 (0.97%) PowerCenter
8 1 (0.97%) SQL Server Reporting Services
8 1 (0.97%) SQL Server Analysis Services
8 1 (0.97%) Pentaho
General
1 103 (100.00%) Marketing
2 15 (14.56%) Finance
3 9 (8.74%) Retail
4 6 (5.83%) Advertising
5 5 (4.85%) Games
6 4 (3.88%) Banking
7 3 (2.91%) Telecoms
8 2 (1.94%) Legal
8 2 (1.94%) Billing
9 1 (0.97%) Local Government
9 1 (0.97%) Manufacturing
9 1 (0.97%) Electronics
9 1 (0.97%) Multimedia
Job Titles
1 28 (27.18%) Analyst
2 15 (14.56%) Consultant
3 14 (13.59%) Programmer
4 13 (12.62%) Marketing Consultant
5 11 (10.68%) Data Programmer
6 9 (8.74%) Marketing Executive
6 9 (8.74%) Project Manager
7 8 (7.77%) Business Analyst
8 7 (6.80%) Senior Analyst
8 7 (6.80%) Technical Leader
9 6 (5.83%) Marketing Analyst
10 4 (3.88%) Database Marketing Executive
10 4 (3.88%) Developer
10 4 (3.88%) Account Manager
11 3 (2.91%) SAS Analyst
11 3 (2.91%) Marketing Manager
11 3 (2.91%) CRM Analyst
11 3 (2.91%) Insight Analyst
12 2 (1.94%) Senior Insight Analyst
12 2 (1.94%) CRM Developer
Libraries, Frameworks & Software Standards
1 8 (7.77%) HTML
2 4 (3.88%) .NET
3 1 (0.97%) CSS
3 1 (0.97%) Web Services
3 1 (0.97%) XML
Miscellaneous
1 20 (19.42%) Statistics
2 14 (13.59%) Social Media
3 12 (11.65%) Economics
3 12 (11.65%) Mathematics
3 12 (11.65%) Computer Science
4 11 (10.68%) Management Information System
5 5 (4.85%) Graphic Design
6 2 (1.94%) Mobile App
7 1 (0.97%) Digital Media
7 1 (0.97%) N-Tier
7 1 (0.97%) DTV
7 1 (0.97%) Blog
7 1 (0.97%) Data Integration
Operating Systems
1 2 (1.94%) UNIX
Processes & Methodologies
1 37 (35.92%) CRM
2 30 (29.13%) Analytics
3 22 (21.36%) Data Analysis
4 21 (20.39%) Project Management
5 20 (19.42%) Statistical Modelling
6 17 (16.50%) E-Commerce
7 16 (15.53%) Statistical Analysis
7 16 (15.53%) Direct Marketing
8 15 (14.56%) Email Marketing
9 14 (13.59%) Marketing Analytics
9 14 (13.59%) Customer Segmentation
10 13 (12.62%) Marketing Strategy
10 13 (12.62%) Predictive Modelling
10 13 (12.62%) Digital Marketing
10 13 (12.62%) Data Management
10 13 (12.62%) ETL
11 12 (11.65%) Marketing Intelligence
11 12 (11.65%) Econometrics
11 12 (11.65%) Validation
11 12 (11.65%) Quantitative Analysis
Programming Languages
1 47 (45.63%) SQL
2 11 (10.68%) FoxPro (VFP)
3 6 (5.83%) JavaScript
4 5 (4.85%) T-SQL
5 4 (3.88%) VBA
5 4 (3.88%) C#
6 3 (2.91%) PL/SQL
7 1 (0.97%) Java
7 1 (0.97%) Shell Script
7 1 (0.97%) MATLAB
7 1 (0.97%) R
Qualifications
1 33 (32.04%) Degree
2 3 (2.91%) MBA
3 1 (0.97%) PhD
3 1 (0.97%) PRINCE2 Certification
Quality Assurance & Compliance
1 2 (1.94%) SLA
2 1 (0.97%) QA
2 1 (0.97%) Data Quality
Vendors
1 23 (22.33%) Microsoft
2 10 (9.71%) Informatica
3 8 (7.77%) Adobe
4 7 (6.80%) Google
5 5 (4.85%) Unica
5 5 (4.85%) Facebook
5 5 (4.85%) Alterian
6 3 (2.91%) MicroStrategy
7 2 (1.94%) Salesforce.com
7 2 (1.94%) Neolane
7 2 (1.94%) Eloqua
8 1 (0.97%) SmartFocus
8 1 (0.97%) Omniture
8 1 (0.97%) SAP
8 1 (0.97%) Chordiant
Bath, Avon
People Source Consulting
Salary: £45000 - £50000 per annum + Benefits, pension etc.
Posted: Yesterday
London
JPS Selection
Salary: From £55,000 to £70,000 per annum + Bonus + benefits
Posted: Yesterday
City, London
TRG
Salary: £30000 - £35000 Per Annum
Posted: 2 days ago
City of London
Computer Futures
Salary: £30000 - £40000 per annum + competitive
Posted: 4 days ago
London
Uniting Ambition
Salary: £40k - 50k per year
Posted: 4 days ago
West London
Progressive Recruitment
Salary: competitive
Posted: 5 days ago
City of London
Computer Futures
Salary: £40000 - £50000 per annum + competitive
Posted: 6 days ago
City of London
Computer Futures
Salary: £25000 - £35000 per annum + competitive
Posted: 6 days ago
London
Spencer Knight Recruitment
Salary: From £45,000 to £65,000 per annum (dep on exp) + Excellent Benefits
Posted: 6 days ago
London
Argyll Scott
Salary: £35000 - £42000 per annum + Benefits
Posted: 7 days ago
Leeds, West Yorkshire
Jet2.com
Salary: Excellent
Posted: 14 days ago
London
TRG
Salary: 30000-35000 Per Annum
Posted: 20 days ago