The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 15 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
15 Sep 2014
Same period 2013 Same period 2012
Database Marketing
Rank 861 806 874
Rank change year-on-year
-55 +68
Permanent jobs citing Database Marketing 42 61 50
As % of all permanent IT jobs located in the UK 0.037% 0.057% 0.042%
As % of the Processes & Methodologies category 0.045% 0.071% 0.054%
Number of salaries quoted 37 56 49
Average salary £42,500 £40,000 £47,500
Average salary % change year-on-year
+6.25% -15.78%
90% offered a salary of more than £32,500 £28,100 £35,000
10% offered a salary of more than £60,000 £50,000 £58,000
UK excluding London average salary £45,000 £42,500 £40,000
% change year-on-year
+5.88% +6.25%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93510 86325 93089
As % of all permanent IT jobs located in the UK 81.88% 81.09% 79.05%
Number of salaries quoted 74602 70783 78760
Average salary £47,500 £47,500 £46,000
Average salary % change year-on-year
- +3.26%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 15 September 2014 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 20 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 15 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -50 42 £42,500 +6.25% 12
London -22 28 £42,500 +6.25% 9
South East -20 12 £45,000 +5.88% 2
West Sussex -12 6 £45,000 +5.88%
Uxbridge +9 4 £60,000 +9.09%
City of London +6 4 £52,500 +31.25% 4
Berkshire - 2 £33,250 -
Bracknell - 2 £33,250 -
Hertfordshire -8 1 £38,500 -20.61%
Crawley -11 1 £45,000 +5.88%
East of England -19 1 £38,500 +18.46%
Watford - 1 £38,500 -
Manchester - 1 £22,500 -
Milton Keynes - 1 £39,000 -
Oxford - 1 - - 1
Kent - 1 £45,000 -
Middlesex - 1 £60,000 -
Oxfordshire - 1 - - 1
Buckinghamshire - 1 £39,000 - 1
North West - 1 £22,500 -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 15 September 2014, IT jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 102 (100.00%) Marketing
2 52 (50.98%) SQL
3 37 (36.27%) Degree
4 35 (34.31%) CRM
5 31 (30.39%) Analytics
6 26 (25.49%) MS Excel
6 26 (25.49%) SAS
7 24 (23.53%) SQL Server
7 24 (23.53%) Analytical Skills
8 21 (20.59%) Data Analysis
9 20 (19.61%) Microsoft
10 19 (18.63%) Statistics
10 19 (18.63%) Statistical Modelling
11 18 (17.65%) SPSS
12 17 (16.67%) Project Management
12 17 (16.67%) E-Commerce
13 16 (15.69%) Statistical Analysis
13 16 (15.69%) Direct Marketing
14 15 (14.71%) Email Marketing
14 15 (14.71%) Finance
15 14 (13.73%) MS Access
15 14 (13.73%) Customer Segmentation
15 14 (13.73%) Marketing Analytics
16 13 (12.75%) Marketing Strategy
16 13 (12.75%) Predictive Modelling
16 13 (12.75%) Digital Marketing
16 13 (12.75%) Data Mining
16 13 (12.75%) ETL
16 13 (12.75%) Data Management
17 12 (11.76%) Econometrics

Database Marketing
Top Related IT Skills by Category

For the 6 months to 15 September 2014, IT jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 26 (25.49%) SAS
2 1 (0.98%) CMS
Applications
1 26 (25.49%) MS Excel
2 18 (17.65%) SPSS
3 9 (8.82%) MS Office
3 9 (8.82%) FastStats
4 8 (7.84%) PowerPivot
5 5 (4.90%) MS PowerPoint
6 3 (2.94%) MS Project
6 3 (2.94%) MS Visio
7 2 (1.96%) Spreadsheet
8 1 (0.98%) InDesign
Business Applications
1 5 (4.90%) Dynamics CRM
2 2 (1.96%) Google Analytics
2 2 (1.96%) SiteCatalyst
3 1 (0.98%) SAP InfiniteInsight
3 1 (0.98%) SAP Oil and Gas
Cloud Services
1 3 (2.94%) SaaS
Communications & Networking
1 1 (0.98%) Broadband
1 1 (0.98%) Internet
Database & Business Intelligence
1 24 (23.53%) SQL Server
2 14 (13.73%) MS Access
3 13 (12.75%) Data Mining
4 8 (7.84%) MySQL
5 6 (5.88%) Relational Database
6 5 (4.90%) OLTP
7 3 (2.94%) SQL Server Integration Services
8 2 (1.96%) DataStage
8 2 (1.96%) SQL Server 2008
8 2 (1.96%) Xcelsius
8 2 (1.96%) Data Warehouse
8 2 (1.96%) Crystal Reports
9 1 (0.98%) RDBMS
9 1 (0.98%) PowerCenter
9 1 (0.98%) Pentaho
9 1 (0.98%) SQL Server Reporting Services
9 1 (0.98%) SQL Server Analysis Services
General
1 102 (100.00%) Marketing
2 15 (14.71%) Finance
3 8 (7.84%) Retail
4 6 (5.88%) Advertising
5 5 (4.90%) Games
5 5 (4.90%) Telecoms
6 4 (3.92%) Banking
7 2 (1.96%) Legal
7 2 (1.96%) Billing
8 1 (0.98%) Local Government
8 1 (0.98%) Manufacturing
8 1 (0.98%) Electronics
8 1 (0.98%) Multimedia
Job Titles
1 27 (26.47%) Analyst
2 17 (16.67%) Consultant
3 15 (14.71%) Programmer
3 15 (14.71%) Marketing Consultant
4 9 (8.82%) Data Programmer
4 9 (8.82%) Marketing Executive
5 8 (7.84%) Business Analyst
6 7 (6.86%) Project Manager
6 7 (6.86%) Senior Analyst
7 6 (5.88%) Developer
7 6 (5.88%) Technical Leader
7 6 (5.88%) Marketing Analyst
8 4 (3.92%) Database Marketing Executive
8 4 (3.92%) Excel Developer
8 4 (3.92%) Account Manager
8 4 (3.92%) SQL Developer
9 3 (2.94%) Insight Analyst
10 2 (1.96%) Senior Insight Analyst
10 2 (1.96%) CRM Developer
10 2 (1.96%) CRM Architect
Libraries, Frameworks & Software Standards
1 8 (7.84%) HTML
2 4 (3.92%) .NET
3 1 (0.98%) CSS
3 1 (0.98%) Web Services
3 1 (0.98%) XML
Miscellaneous
1 24 (23.53%) Analytical Skills
2 19 (18.63%) Statistics
3 12 (11.76%) Computer Science
3 12 (11.76%) Economics
3 12 (11.76%) Social Media
4 11 (10.78%) Mathematics
5 9 (8.82%) Management Information System
6 5 (4.90%) Graphic Design
7 1 (0.98%) Blog
7 1 (0.98%) Data Integration
7 1 (0.98%) N-Tier
7 1 (0.98%) DTV
7 1 (0.98%) Digital Media
7 1 (0.98%) User Experience
Operating Systems
1 3 (2.94%) UNIX
Processes & Methodologies
1 35 (34.31%) CRM
2 31 (30.39%) Analytics
3 21 (20.59%) Data Analysis
4 19 (18.63%) Statistical Modelling
5 17 (16.67%) E-Commerce
5 17 (16.67%) Project Management
6 16 (15.69%) Statistical Analysis
6 16 (15.69%) Direct Marketing
7 15 (14.71%) Email Marketing
8 14 (13.73%) Marketing Analytics
8 14 (13.73%) Customer Segmentation
9 13 (12.75%) Marketing Strategy
9 13 (12.75%) Predictive Modelling
9 13 (12.75%) Digital Marketing
9 13 (12.75%) Data Management
9 13 (12.75%) ETL
10 12 (11.76%) Marketing Intelligence
10 12 (11.76%) Validation
10 12 (11.76%) Econometrics
10 12 (11.76%) Quantitative Analysis
Programming Languages
1 52 (50.98%) SQL
2 9 (8.82%) FoxPro (VFP)
3 8 (7.84%) T-SQL
4 6 (5.88%) JavaScript
5 4 (3.92%) C#
5 4 (3.92%) VBA
6 3 (2.94%) PL/SQL
7 2 (1.96%) Shell Script
8 1 (0.98%) MATLAB
8 1 (0.98%) R
8 1 (0.98%) Java
Qualifications
1 37 (36.27%) Degree
2 3 (2.94%) MBA
3 1 (0.98%) PhD
Quality Assurance & Compliance
1 3 (2.94%) QA
1 3 (2.94%) Data Quality
2 2 (1.96%) SLA
Vendors
1 20 (19.61%) Microsoft
2 12 (11.76%) Informatica
3 8 (7.84%) Adobe
4 7 (6.86%) Alterian
4 7 (6.86%) Google
5 5 (4.90%) Unica
5 5 (4.90%) Facebook
6 2 (1.96%) Neolane
6 2 (1.96%) Eloqua
6 2 (1.96%) MicroStrategy
6 2 (1.96%) Salesforce.com
6 2 (1.96%) Oracle
6 2 (1.96%) Siebel
7 1 (0.98%) Chordiant
7 1 (0.98%) SAP
7 1 (0.98%) SmartFocus
7 1 (0.98%) Omniture
London
Salt
Salary: £45000 - £50000 per annum + Excellent Benefits
Posted: 3 days ago
West London
Exposed Solutions
Salary: £30000 to £40000 per annum - Plus excellent benefits
Posted: 5 days ago
London
Spencer Knight Recruitment
Salary: From £45,000 to £65,000 per annum (dep on exp) + Excellent Benefits
Posted: 6 days ago
City, London
TRG
Salary: £30000 - £35000 Per Annum
Posted: 6 days ago
London
TRG
Salary: 30000-35000 Per Annum
Posted: 6 days ago
City of London
Computer Futures
Salary: £30000 - £40000 per annum + competitive
Posted: 10 days ago
West London
Progressive Recruitment
Salary: competitive
Posted: 17 days ago
City of London
Computer Futures
Salary: £40000 - £50000 per annum + competitive
Posted: 18 days ago
City of London
Computer Futures
Salary: £25000 - £35000 per annum + competitive
Posted: 18 days ago
Leeds, West Yorkshire
Jet2.com
Salary: Excellent
Posted: 26 days ago