The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Database Marketing over the 3 months to 19 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
19 Feb 2017
Same period 2016 Same period 2015
Database Marketing
UK
Rank 813 879 933
Rank change year-on-year
+66 +54
Permanent jobs citing Database Marketing 36 59 20
As % of all permanent IT jobs located in the UK 0.043% 0.058% 0.019%
As % of the Processes & Methodologies category 0.049% 0.066% 0.022%
Number of salaries quoted 33 48 17
Median salary £40,000 £30,500 £50,000
Median salary % change year-on-year
+31.14% -39.00%
90% offered a salary of more than £27,000 £22,500 £31,200
10% offered a salary of more than £52,500 £50,300 £51,000
UK excluding London median salary £40,000 £28,500 £42,500
% change year-on-year
+40.35% -32.94%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
73681 89754 91723
As % of all permanent IT jobs located in the UK 88.31% 87.72% 86.20%
Number of salaries quoted 60610 74516 75182
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £73,000 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Database Marketing
Jobs Demand Trend

The demand trend of job ads citing Database Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 19 February 2017 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 25 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 19 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +81 35 £40,000 +31.14% 6
South East +77 10 £45,000 +12.50%
London +40 10 £40,000 +17.64% 4
South West +23 8 £40,000 +63.26%
West Sussex - 6 £45,000 -
Bristol - 6 £40,000 -
East of England +28 5 £40,000 -
Norfolk -9 5 £40,000 -
Norwich - 5 £40,000 -
Crawley - 3 £45,000 -
Reading - 3 £26,250 -
Berkshire - 3 £26,250 -
Cirencester -1 2 £27,000 +10.20%
Gloucestershire -8 2 £27,000 +10.20%
East Midlands +13 1 £29,500 +7.27% 1
West Midlands - 1 £42,500 -
Birmingham - 1 £42,500 -
City of London - 1 £57,500 - 2
Brighton - 1 £25,000 -
Nottinghamshire - 1 £29,500 - 1
East Sussex - 1 £25,000 -
Nottingham - 1 £29,500 - 1
Gatwick - 1 £26,000 -
Edinburgh - 1 - -
Scotland - 1 - -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 19 February 2017, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Database Marketing.

1 110 (100.00%) Marketing
2 74 (67.27%) SQL
3 57 (51.82%) CRM
4 36 (32.73%) Analytics
5 34 (30.91%) Finance
5 34 (30.91%) SAS
6 26 (23.64%) Teradata
6 26 (23.64%) Relational Database
7 23 (20.91%) Coaching
7 23 (20.91%) Data Analytics
8 21 (19.09%) SQL Server
9 19 (17.27%) Degree
10 16 (14.55%) Mentoring
11 14 (12.73%) Campaign Management
11 14 (12.73%) Customer Analytics
11 14 (12.73%) ETL
12 13 (11.82%) Data Management
13 12 (10.91%) Stakeholder Management
13 12 (10.91%) Mathematics
13 12 (10.91%) Project Management
13 12 (10.91%) Analytical Skills
13 12 (10.91%) People Management
14 11 (10.00%) FastStats
14 11 (10.00%) Adobe
14 11 (10.00%) Oracle
14 11 (10.00%) Retail
14 11 (10.00%) Agile Software Development
15 10 (9.09%) Unica
15 10 (9.09%) IBM
16 9 (8.18%) Hadoop

Database Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (30.91%) SAS
2 2 (1.82%) Apache Pig
2 2 (1.82%) OpenStack
Applications
1 7 (6.36%) MS Excel
2 6 (5.45%) SPSS
3 1 (0.91%) Adobe Premiere
3 1 (0.91%) MS Office
3 1 (0.91%) MS PowerPoint
Business Applications
1 11 (10.00%) FastStats
2 10 (9.09%) Unica
3 7 (6.36%) Adobe Campaign
Cloud Services
1 8 (7.27%) Silverpop
2 2 (1.82%) Amazon AWS
2 2 (1.82%) AWS Lambda
2 2 (1.82%) Google Analytics
2 2 (1.82%) Google Cloud Platform
Communications & Networking
1 1 (0.91%) SMS
Database & Business Intelligence
1 26 (23.64%) Relational Database
2 21 (19.09%) SQL Server
3 9 (8.18%) Hadoop
4 8 (7.27%) Big Data
5 6 (5.45%) PowerCenter
6 5 (4.55%) Data Warehouse
7 4 (3.64%) Data Mining
7 4 (3.64%) MySQL
7 4 (3.64%) SQL Server Integration Services
8 2 (1.82%) Apache Hive
8 2 (1.82%) Base SAS
8 2 (1.82%) Bigtable
8 2 (1.82%) BusinessObjects
8 2 (1.82%) DataStage
8 2 (1.82%) MongoDB
8 2 (1.82%) NoSQL
8 2 (1.82%) Oracle Reports
8 2 (1.82%) Pentaho
8 2 (1.82%) Power BI
9 1 (0.91%) Oracle OWB
Development Applications
1 2 (1.82%) Talend Open Studio
2 1 (0.91%) Dreamweaver
General
1 110 (100.00%) Marketing
2 34 (30.91%) Finance
3 11 (10.00%) Retail
4 4 (3.64%) Advertising
4 4 (3.64%) Games
5 1 (0.91%) Banking
Job Titles
1 52 (47.27%) Analyst
2 23 (20.91%) Database Analyst
3 18 (16.36%) Marketing Analyst
3 18 (16.36%) SQL Analyst
4 17 (15.45%) Marketing Manager
5 13 (11.82%) Data Analyst
5 13 (11.82%) Junior
6 11 (10.00%) Junior Analyst
7 10 (9.09%) Junior Marketing Analyst
8 8 (7.27%) Consultant
8 8 (7.27%) DBA
8 8 (7.27%) Marketing Data Analyst
8 8 (7.27%) SQL DBA
9 6 (5.45%) Coordinator
9 6 (5.45%) Database Manager
9 6 (5.45%) Database Marketing Manager
9 6 (5.45%) Developer
9 6 (5.45%) Marketing Database Manager
9 6 (5.45%) PMO Coordinator
9 6 (5.45%) SAS Analyst
Libraries, Frameworks & Software Standards
1 2 (1.82%) .NET
1 2 (1.82%) HTML
2 1 (0.91%) DAO
Miscellaneous
1 12 (10.91%) Analytical Skills
1 12 (10.91%) Mathematics
2 5 (4.55%) Social Media
2 5 (4.55%) Statistics
3 2 (1.82%) Economics
3 2 (1.82%) Reference Data
4 1 (0.91%) Copywriting
4 1 (0.91%) Data Integration
4 1 (0.91%) Foreign Exchange (FX)
4 1 (0.91%) User Experience
Processes & Methodologies
1 57 (51.82%) CRM
2 36 (32.73%) Analytics
3 23 (20.91%) Coaching
3 23 (20.91%) Data Analytics
4 16 (14.55%) Mentoring
5 14 (12.73%) Campaign Management
5 14 (12.73%) Customer Analytics
5 14 (12.73%) ETL
6 13 (11.82%) Data Management
7 12 (10.91%) People Management
7 12 (10.91%) Project Management
7 12 (10.91%) Stakeholder Management
8 11 (10.00%) Agile Software Development
9 9 (8.18%) Direct Marketing
9 9 (8.18%) E-Commerce
9 9 (8.18%) PRINCE
9 9 (8.18%) PRINCE2
10 8 (7.27%) Customer Segmentation
11 5 (4.55%) Service Delivery
12 4 (3.64%) Business Intelligence
Programming Languages
1 74 (67.27%) SQL
2 3 (2.73%) R
3 2 (1.82%) C
3 2 (1.82%) C#
3 2 (1.82%) PL/SQL
3 2 (1.82%) Python
4 1 (0.91%) JavaScript
4 1 (0.91%) VBA
Qualifications
1 19 (17.27%) Degree
2 7 (6.36%) PRINCE2 Certification
3 1 (0.91%) MBA
3 1 (0.91%) Postgraduate
Quality Assurance & Compliance
1 8 (7.27%) Data Quality
2 7 (6.36%) SLA
3 3 (2.73%) QA
System Software
1 2 (1.82%) VMware Infrastructure
Systems Management
1 1 (0.91%) Systems Management Server (SMS)
Vendors
1 26 (23.64%) Teradata
2 11 (10.00%) Adobe
2 11 (10.00%) Oracle
3 10 (9.09%) IBM
4 9 (8.18%) Google
4 9 (8.18%) Informatica
5 6 (5.45%) Apteco
6 3 (2.73%) Facebook
7 2 (1.82%) Ab Initio
7 2 (1.82%) Cognos
7 2 (1.82%) Qubit
7 2 (1.82%) Salesforce.com
7 2 (1.82%) Talend
7 2 (1.82%) VMware
8 1 (0.91%) Cognizant
8 1 (0.91%) Microsoft
8 1 (0.91%) Salesforce Marketing Cloud
8 1 (0.91%) SAP
Manchester, Lancashire
Bupa
Posted: 2 days ago
Nottingham
Churchill Frank
Salary: £28000 - £35000 per annum
Posted: 7 days ago
City, London
Experis Ltd
Salary: £50000.00 - £65000.00 per annum
Posted: 5 days ago
London
First Point
Salary: £35000.00 - £45000.00 per annum
Posted: 3 days ago
London
Spencer Knight Recruitment
Salary: From £70,000 to £80,000 per annum + Excellent Benefits
Posted: 4 days ago
City of London
Michael Page Technology
Salary: £30000 - £34000 per annum
Posted: 7 days ago