The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Database Marketing
Rank 880 914 896
Rank change year-on-year
+34 -18
Permanent jobs citing Database Marketing 55 23 41
As % of all permanent IT jobs located in the UK 0.054% 0.022% 0.039%
As % of the Processes & Methodologies category 0.063% 0.025% 0.046%
Number of salaries quoted 45 21 37
Average salary £28,500 £45,000 £35,000
Average salary % change year-on-year
-36.66% +28.57%
90% offered a salary of more than £22,500 £30,000 £28,800
10% offered a salary of more than £50,000 £50,000 £50,000
UK excluding London average salary £28,500 £37,500 £37,500
% change year-on-year
-24.00% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
87935 90766 89428
As % of all permanent IT jobs located in the UK 86.82% 85.27% 84.97%
Number of salaries quoted 72987 74501 71137
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £75,000 £72,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 10 February 2016 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 18 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 10 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +52 55 £28,500 -36.66% 10
London +17 26 £34,000 -28.42% 3
West Yorkshire - 12 £41,500 - 1
Yorkshire - 12 £41,500 - 1
Leeds - 12 £41,500 - 1
North West - 10 £28,500 -
Chester - 9 £28,500 -
Cheshire - 9 £28,500 -
Gloucestershire - 5 £24,000 - 1
Cirencester - 5 £24,000 -
South West - 5 £24,000 - 1
Teddington - 2 - - 1
South East +14 1 £40,000 +6.66% 2
East Midlands - 1 £27,500 - 2
Manchester - 1 £25,000 -
Leicester - 1 £27,500 -
Leicestershire - 1 £27,500 - 2
Middlesex - 1 £40,000 -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 10 February 2016, IT jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 101 (100.00%) Marketing
2 70 (69.31%) SQL
3 40 (39.60%) Analytical Skills
4 36 (35.64%) Retail
5 33 (32.67%) SAS
6 31 (30.69%) CRM
7 27 (26.73%) SQL Server
8 24 (23.76%) Analytics
9 20 (19.80%) Data Mining
10 17 (16.83%) Direct Marketing
11 16 (15.84%) MS Excel
11 16 (15.84%) Data Quality
11 16 (15.84%) Relational Database
12 14 (13.86%) Degree
12 14 (13.86%) Oracle
13 13 (12.87%) Campaign Management
14 12 (11.88%) Customer Segmentation
15 11 (10.89%) Campaign Analysis
15 11 (10.89%) Customer Analytics
15 11 (10.89%) Customer Analysis
16 10 (9.90%) Data Warehouse
16 10 (9.90%) Project Management
17 9 (8.91%) Performance Analysis
17 9 (8.91%) Microsoft
17 9 (8.91%) E-Commerce
17 9 (8.91%) Teradata
18 8 (7.92%) Mathematics
18 8 (7.92%) Oracle Reports
18 8 (7.92%) MySQL
18 8 (7.92%) Management Information System

Database Marketing
Top Related IT Skills by Category

For the 6 months to 10 February 2016, IT jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 33 (32.67%) SAS
2 1 (0.99%) Oracle Workflow
Applications
1 16 (15.84%) MS Excel
2 6 (5.94%) SPSS
3 4 (3.96%) MS Office
4 1 (0.99%) MS PowerPoint
4 1 (0.99%) Photoshop
Business Applications
1 2 (1.98%) Adobe Campaign
1 2 (1.98%) FastStats
1 2 (1.98%) Unica
2 1 (0.99%) FastStats PeopleStage
2 1 (0.99%) WebTrends
Cloud Services
1 3 (2.97%) Google Analytics
Database & Business Intelligence
1 27 (26.73%) SQL Server
2 20 (19.80%) Data Mining
3 16 (15.84%) Relational Database
4 10 (9.90%) Data Warehouse
5 8 (7.92%) MySQL
5 8 (7.92%) Oracle Reports
6 5 (4.95%) SQL Server Integration Services
6 5 (4.95%) SQL Server Reporting Services
7 3 (2.97%) BusinessObjects
7 3 (2.97%) Oracle Database
8 2 (1.98%) Hadoop
8 2 (1.98%) SQL Server Analysis Services
9 1 (0.99%) MS Access
9 1 (0.99%) OLAP
9 1 (0.99%) OLTP
9 1 (0.99%) Oracle OLAP
9 1 (0.99%) QlikView
General
1 101 (100.00%) Marketing
2 36 (35.64%) Retail
3 6 (5.94%) Finance
4 3 (2.97%) Games
5 1 (0.99%) Banking
5 1 (0.99%) French Language
5 1 (0.99%) German Language
5 1 (0.99%) Publishing
5 1 (0.99%) Spanish Language
5 1 (0.99%) Telecoms
Job Titles
1 57 (56.44%) Analyst
2 27 (26.73%) Marketing Analyst
3 22 (21.78%) Database Analyst
4 19 (18.81%) Senior Analyst
5 16 (15.84%) Database Marketing Analyst
5 16 (15.84%) Senior Marketing Analyst
6 15 (14.85%) Data Analyst
7 13 (12.87%) Senior Database Analyst
8 11 (10.89%) Database Manager
9 10 (9.90%) Marketing Executive
10 9 (8.91%) Database Executive
10 9 (8.91%) Database Marketing Executive
11 8 (7.92%) Project Manager
12 7 (6.93%) Database Marketing Manager
12 7 (6.93%) Marketing Database Manager
12 7 (6.93%) Marketing Manager
12 7 (6.93%) PRINCE2 Project Manager
13 6 (5.94%) Data Manager
13 6 (5.94%) Marketing Data Analyst
13 6 (5.94%) Web Project Manager
Libraries, Frameworks & Software Standards
1 5 (4.95%) .NET
2 2 (1.98%) COM
2 2 (1.98%) HTML
3 1 (0.99%) XML
Miscellaneous
1 40 (39.60%) Analytical Skills
2 8 (7.92%) Management Information System
2 8 (7.92%) Mathematics
3 4 (3.96%) Physics
4 3 (2.97%) Computer Science
5 2 (1.98%) Statistics
6 1 (0.99%) Chemistry
6 1 (0.99%) Data Structures
6 1 (0.99%) Economics
6 1 (0.99%) Visualisation
Processes & Methodologies
1 31 (30.69%) CRM
2 24 (23.76%) Analytics
3 17 (16.83%) Direct Marketing
4 13 (12.87%) Campaign Management
5 12 (11.88%) Customer Segmentation
6 11 (10.89%) Campaign Analysis
6 11 (10.89%) Customer Analysis
6 11 (10.89%) Customer Analytics
7 10 (9.90%) Project Management
8 9 (8.91%) E-Commerce
8 9 (8.91%) Performance Analysis
9 8 (7.92%) Continuous Improvement
9 8 (7.92%) Propensity Modelling
10 7 (6.93%) Business Intelligence
10 7 (6.93%) Digital Marketing
10 7 (6.93%) PRINCE
10 7 (6.93%) PRINCE2
10 7 (6.93%) Systems Analysis
11 6 (5.94%) Agile Software Development
11 6 (5.94%) Data Management
Programming Languages
1 70 (69.31%) SQL
2 3 (2.97%) R
3 2 (1.98%) T-SQL
4 1 (0.99%) C#
4 1 (0.99%) FoxPro (VFP)
4 1 (0.99%) PHP
4 1 (0.99%) PL/SQL
Qualifications
1 14 (13.86%) Degree
2 7 (6.93%) PRINCE2 Certification
Quality Assurance & Compliance
1 16 (15.84%) Data Quality
Systems Management
1 1 (0.99%) Systems Management Server (SMS)
Vendors
1 14 (13.86%) Oracle
2 9 (8.91%) Microsoft
2 9 (8.91%) Teradata
3 3 (2.97%) Adobe
3 3 (2.97%) BT
3 3 (2.97%) Cognos
3 3 (2.97%) Google
3 3 (2.97%) SAP
3 3 (2.97%) Tableau
4 1 (0.99%) Alterian
4 1 (0.99%) Apteco
4 1 (0.99%) Datameer
4 1 (0.99%) IBM
4 1 (0.99%) Sitecore
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