The first table below looks at the demand for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Database Marketing
Rank 830 822 849
Rank change year-on-year
-8 +27
Permanent jobs citing Database Marketing 51 48 46
As % of all permanent IT jobs located in the UK 0.044% 0.044% 0.039%
As % of the Processes & Methodologies category 0.054% 0.056% 0.051%
Number of salaries quoted 40 40 43
Average salary £49,000 £45,500 £45,000
Average salary % change year-on-year
+7.69% +1.11%
90% offered a salary of more than £28,500 £34,950 £32,500
10% offered a salary of more than £60,000 £51,000 £55,000
UK excluding London average salary £34,500 £47,500 £35,000
% change year-on-year
-27.36% +35.71%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93591 85411 91038
As % of all permanent IT jobs located in the UK 80.38% 78.79% 77.51%
Number of salaries quoted 75267 69754 77438
Average salary £47,500 £47,000 £46,000
Average salary % change year-on-year
+1.06% +2.17%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 1 August 2014 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 19 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 1 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -50 50 £49,000 +8.88% 9
London -14 36 £51,500 +28.75% 7
South East -11 8 £45,000 -2.17% 2
City of London -14 6 £52,500 +31.25% 3
West Sussex -9 5 £45,000 -5.26%
Uxbridge - 4 £60,000 -
Sutton-in-Ashfield - 3 £28,500 -
East Midlands - 3 £28,500 -
Nottinghamshire - 3 £28,500 -
North West - 2 £29,500 -
Crawley +15 1 £45,000 -
Bristol -9 1 - -
South West -26 1 - -
Oxfordshire - 1 - -
Bracknell - 1 £32,500 -
Manchester - 1 £22,500 -
Oxford - 1 - -
Berkshire - 1 £32,500 -
Middlesex - 1 £60,000 - 1

Database Marketing
Top 30 Related IT Skills

For the 6 months to 1 August 2014, IT jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 117 (100.00%) Marketing
2 54 (46.15%) SQL
3 45 (38.46%) CRM
4 38 (32.48%) Analytics
5 35 (29.91%) SAS
6 34 (29.06%) Degree
7 29 (24.79%) Microsoft
8 25 (21.37%) MS Excel
8 25 (21.37%) Data Analysis
9 23 (19.66%) Statistics
9 23 (19.66%) SQL Server
9 23 (19.66%) Project Management
9 23 (19.66%) Statistical Modelling
10 18 (15.38%) SPSS
11 17 (14.53%) MS Access
11 17 (14.53%) E-Commerce
12 16 (13.68%) ETL
12 16 (13.68%) Statistical Analysis
12 16 (13.68%) Finance
12 16 (13.68%) Marketing Analytics
12 16 (13.68%) Direct Marketing
13 15 (12.82%) Mathematics
13 15 (12.82%) Email Marketing
13 15 (12.82%) Social Media
13 15 (12.82%) Management Information System
13 15 (12.82%) Retail
13 15 (12.82%) Data Management
13 15 (12.82%) Data Mining
14 14 (11.97%) Digital Marketing
14 14 (11.97%) Campaign Management

Database Marketing
Top Related IT Skills by Category

For the 6 months to 1 August 2014, IT jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 35 (29.91%) SAS
2 1 (0.85%) CMS
Applications
1 25 (21.37%) MS Excel
2 18 (15.38%) SPSS
3 10 (8.55%) FastStats
4 9 (7.69%) MS Office
5 4 (3.42%) MS PowerPoint
6 3 (2.56%) MS Visio
6 3 (2.56%) MS Project
7 2 (1.71%) PowerPivot
8 1 (0.85%) InDesign
Business Applications
1 6 (5.13%) Dynamics CRM
2 2 (1.71%) SiteCatalyst
2 2 (1.71%) Google Analytics
3 1 (0.85%) SAP InfiniteInsight
3 1 (0.85%) SAP Oil and Gas
Cloud Services
1 3 (2.56%) SaaS
Communications & Networking
1 3 (2.56%) Internet
2 1 (0.85%) Broadband
2 1 (0.85%) Intranet
Database & Business Intelligence
1 23 (19.66%) SQL Server
2 17 (14.53%) MS Access
3 15 (12.82%) Data Mining
4 10 (8.55%) Relational Database
5 6 (5.13%) Xcelsius
6 5 (4.27%) OLTP
7 3 (2.56%) Pentaho
7 3 (2.56%) SQL Server Integration Services
7 3 (2.56%) Crystal Reports
8 2 (1.71%) RDBMS
8 2 (1.71%) Data Warehouse
8 2 (1.71%) MySQL
8 2 (1.71%) OLAP
8 2 (1.71%) SQL Server 2008
9 1 (0.85%) SQL Server Analysis Services
9 1 (0.85%) SQL Server Reporting Services
9 1 (0.85%) PowerCenter
General
1 117 (100.00%) Marketing
2 16 (13.68%) Finance
3 15 (12.82%) Retail
4 7 (5.98%) Advertising
5 5 (4.27%) Games
6 3 (2.56%) Banking
6 3 (2.56%) Telecoms
7 2 (1.71%) Legal
7 2 (1.71%) Billing
8 1 (0.85%) Multimedia
8 1 (0.85%) Local Government
8 1 (0.85%) Manufacturing
8 1 (0.85%) Electronics
8 1 (0.85%) Pharmaceutical
Job Titles
1 38 (32.48%) Analyst
2 15 (12.82%) Programmer
3 14 (11.97%) Consultant
4 13 (11.11%) Marketing Consultant
4 13 (11.11%) Data Programmer
5 10 (8.55%) Senior Analyst
6 9 (7.69%) Project Manager
6 9 (7.69%) Business Analyst
7 8 (6.84%) Marketing Analyst
7 8 (6.84%) Marketing Executive
8 7 (5.98%) Technical Leader
8 7 (5.98%) SAS Analyst
9 6 (5.13%) CRM Analyst
10 5 (4.27%) Marketing Manager
11 4 (3.42%) Data Analyst
11 4 (3.42%) Database Manager
11 4 (3.42%) Database Marketing Executive
11 4 (3.42%) Database Marketing Manager
12 3 (2.56%) Account Director
12 3 (2.56%) Insight Analyst
Libraries, Frameworks & Software Standards
1 10 (8.55%) HTML
2 4 (3.42%) .NET
3 1 (0.85%) CSS
3 1 (0.85%) Web Services
3 1 (0.85%) XML
Miscellaneous
1 23 (19.66%) Statistics
2 15 (12.82%) Mathematics
2 15 (12.82%) Social Media
2 15 (12.82%) Management Information System
3 12 (10.26%) Economics
3 12 (10.26%) Computer Science
4 6 (5.13%) Graphic Design
5 3 (2.56%) Data Integration
6 2 (1.71%) FMCG
6 2 (1.71%) Blog
6 2 (1.71%) Mobile App
7 1 (0.85%) Digital Media
7 1 (0.85%) N-Tier
7 1 (0.85%) DTV
Operating Systems
1 2 (1.71%) UNIX
Processes & Methodologies
1 45 (38.46%) CRM
2 38 (32.48%) Analytics
3 25 (21.37%) Data Analysis
4 23 (19.66%) Project Management
4 23 (19.66%) Statistical Modelling
5 17 (14.53%) E-Commerce
6 16 (13.68%) ETL
6 16 (13.68%) Statistical Analysis
6 16 (13.68%) Marketing Analytics
6 16 (13.68%) Direct Marketing
7 15 (12.82%) Email Marketing
7 15 (12.82%) Data Management
8 14 (11.97%) Digital Marketing
8 14 (11.97%) Campaign Management
8 14 (11.97%) Customer Segmentation
9 13 (11.11%) Predictive Modelling
9 13 (11.11%) Marketing Strategy
9 13 (11.11%) ISMS
9 13 (11.11%) Information Security Management
9 13 (11.11%) Security Management
Programming Languages
1 54 (46.15%) SQL
2 13 (11.11%) FoxPro (VFP)
3 7 (5.98%) JavaScript
4 4 (3.42%) C#
4 4 (3.42%) VBA
5 3 (2.56%) PL/SQL
5 3 (2.56%) Java
5 3 (2.56%) Shell Script
6 2 (1.71%) T-SQL
7 1 (0.85%) R
7 1 (0.85%) MATLAB
Qualifications
1 34 (29.06%) Degree
2 3 (2.56%) MBA
3 1 (0.85%) PhD
3 1 (0.85%) PRINCE2 Certification
Quality Assurance & Compliance
1 2 (1.71%) SLA
1 2 (1.71%) QA
2 1 (0.85%) Data Quality
Vendors
1 29 (24.79%) Microsoft
2 10 (8.55%) Adobe
2 10 (8.55%) Informatica
3 8 (6.84%) Google
3 8 (6.84%) Unica
4 6 (5.13%) MicroStrategy
4 6 (5.13%) Alterian
4 6 (5.13%) Facebook
5 4 (3.42%) Neolane
6 2 (1.71%) Salesforce.com
6 2 (1.71%) Chordiant
6 2 (1.71%) Eloqua
7 1 (0.85%) Tableau
7 1 (0.85%) SmartFocus
7 1 (0.85%) Omniture
7 1 (0.85%) Epiphany
7 1 (0.85%) SAP
7 1 (0.85%) Oracle
London
Uniting Ambition
Salary: £40k - 45k per year
Posted: 3 hours ago
London
Spencer Knight Recruitment
Salary: From £42,000 to £48,000 per annum + excellent benefits
Posted: 2 days ago
Middlesex
Lawrence Harvey Enterprise
Salary: £55000.00 - £65000.00 per annum + benefits
Posted: 3 days ago
West London
Exposed Solutions
Salary: £30000 to £40000 per annum - Plus excellent benefits
Posted: 4 days ago
City of London
Progressive Recruitment
Salary: competitive
Posted: 6 days ago
High Wycombe
Hays IT - Uk Posting account
Salary: £24000 - £32000 per annum + Please quote
Posted: 21 days ago
City of London
Progressive Recruitment
Salary: competitive
Posted: 23 days ago
London
TRG
Salary: 30000-35000 Per Annum
Posted: 25 days ago