The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 6 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
6 Mar 2015
Same period 2014 Same period 2013
Database Marketing
Rank 839 827 836
Rank change year-on-year
-12 +9
Permanent jobs citing Database Marketing 19 40 33
As % of all permanent IT jobs located in the UK 0.018% 0.038% 0.031%
As % of the Processes & Methodologies category 0.022% 0.047% 0.039%
Number of salaries quoted 16 37 28
Average salary £43,000 £32,888 £45,000
Average salary % change year-on-year
+30.74% -26.91%
90% offered a salary of more than £28,625 £24,500 £25,700
10% offered a salary of more than £51,250 £50,000 £51,500
UK excluding London average salary £30,000 £32,888 £37,500
% change year-on-year
-8.78% -12.29%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
85706 85883 83957
As % of all permanent IT jobs located in the UK 82.85% 82.34% 80.02%
Number of salaries quoted 69758 68377 69647
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,500 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 6 March 2015 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 11 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 6 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -1 19 £43,000 +26.67% 4
London +1 14 £50,000 +42.85% 2
West Yorkshire - 3 £30,000 -
Yorkshire - 3 £30,000 -
Leeds - 3 £30,000 -
City of London -8 1 £32,000 -24.70%
South East -20 1 £50,000 +42.06% 1
Reading - 1 £50,000 -
Berkshire - 1 £50,000 -
Essex - 1 - -
East of England - 1 - -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 6 March 2015, IT jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 59 (100.00%) Marketing
2 35 (59.32%) SQL
3 22 (37.29%) CRM
4 17 (28.81%) Analytics
5 16 (27.12%) MS Excel
6 14 (23.73%) SQL Server
7 12 (20.34%) T-SQL
7 12 (20.34%) SAS
7 12 (20.34%) Data Analysis
8 11 (18.64%) Microsoft
8 11 (18.64%) Campaign Management
9 10 (16.95%) Analytical Skills
9 10 (16.95%) Project Management
9 10 (16.95%) Finance
9 10 (16.95%) Degree
9 10 (16.95%) Unica
10 9 (15.25%) Direct Marketing
10 9 (15.25%) ETL
10 9 (15.25%) Relational Database
11 8 (13.56%) Business Intelligence
12 7 (11.86%) Data Management
12 7 (11.86%) Email Marketing
13 6 (10.17%) RDBMS
13 6 (10.17%) Legal
13 6 (10.17%) FastStats
14 5 (8.47%) Git (software)
14 5 (8.47%) REST
14 5 (8.47%) Neolane
14 5 (8.47%) Migration
14 5 (8.47%) Bugzilla

Database Marketing
Top Related IT Skills by Category

For the 6 months to 6 March 2015, IT jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (20.34%) SAS
2 1 (1.69%) SugarCRM
2 1 (1.69%) Apache Pig
Applications
1 16 (27.12%) MS Excel
2 6 (10.17%) FastStats
3 5 (8.47%) SPSS
4 2 (3.39%) MS PowerPoint
4 2 (3.39%) Spreadsheet
4 2 (3.39%) MS Office
5 1 (1.69%) Weka
5 1 (1.69%) PowerPivot
Business Applications
1 2 (3.39%) SiteCatalyst
Cloud Services
1 3 (5.08%) SaaS
Communications & Networking
1 5 (8.47%) DNS
1 5 (8.47%) Internet
Database & Business Intelligence
1 14 (23.73%) SQL Server
2 9 (15.25%) Relational Database
3 6 (10.17%) RDBMS
4 5 (8.47%) MS Access
5 4 (6.78%) Data Mining
6 3 (5.08%) Data Warehouse
6 3 (5.08%) SQL Server Reporting Services
7 2 (3.39%) SQL Server Integration Services
7 2 (3.39%) OLAP
7 2 (3.39%) DataStage
8 1 (1.69%) MySQL
8 1 (1.69%) SAS Enterprise Guide
8 1 (1.69%) Hadoop
8 1 (1.69%) Apache Hive
8 1 (1.69%) Mahout
8 1 (1.69%) Big Data
8 1 (1.69%) Impala
Development Applications
1 5 (8.47%) Bugzilla
1 5 (8.47%) JIRA
1 5 (8.47%) Git (software)
2 1 (1.69%) SQL Server Management Studio (SSMS)
General
1 59 (100.00%) Marketing
2 10 (16.95%) Finance
3 6 (10.17%) Legal
4 4 (6.78%) Retail
5 3 (5.08%) Telecoms
6 1 (1.69%) Manufacturing
6 1 (1.69%) Publishing
6 1 (1.69%) Banking
Job Titles
1 21 (35.59%) Analyst
2 9 (15.25%) Data Analyst
2 9 (15.25%) Database Manager
3 5 (8.47%) Insight Analyst
4 4 (6.78%) SQL Data Analyst
4 4 (6.78%) Marketing Analyst
4 4 (6.78%) Service Manager
4 4 (6.78%) Developer
4 4 (6.78%) Account Manager
4 4 (6.78%) Database Analyst
5 3 (5.08%) Programmer
5 3 (5.08%) Services Delivery Manager
5 3 (5.08%) SQL Developer
5 3 (5.08%) Technical Manager
5 3 (5.08%) Database Marketing Executive
5 3 (5.08%) Delivery Manager
5 3 (5.08%) Marketing Executive
5 3 (5.08%) Campaign Manager
6 2 (3.39%) Technical Delivery Manager
6 2 (3.39%) Data Manager
Libraries, Frameworks & Software Standards
1 5 (8.47%) HTML
1 5 (8.47%) SOAP
1 5 (8.47%) JSON
1 5 (8.47%) REST
2 1 (1.69%) Pandas
2 1 (1.69%) SciPy
Miscellaneous
1 10 (16.95%) Analytical Skills
2 3 (5.08%) Mathematics
3 2 (3.39%) Data Extraction
3 2 (3.39%) Statistics
4 1 (1.69%) EPoS
4 1 (1.69%) Economics
4 1 (1.69%) Visualisation
4 1 (1.69%) Social Media
Operating Systems
1 5 (8.47%) Linux
2 3 (5.08%) UNIX
Processes & Methodologies
1 22 (37.29%) CRM
2 17 (28.81%) Analytics
3 12 (20.34%) Data Analysis
4 11 (18.64%) Campaign Management
5 10 (16.95%) Project Management
6 9 (15.25%) ETL
6 9 (15.25%) Direct Marketing
7 8 (13.56%) Business Intelligence
8 7 (11.86%) Email Marketing
8 7 (11.86%) Data Management
9 5 (8.47%) Migration
9 5 (8.47%) Data Migration
10 4 (6.78%) Mentoring
10 4 (6.78%) Digital Marketing
10 4 (6.78%) Strategic Planning
11 3 (5.08%) Time Management
11 3 (5.08%) Web Analytics
11 3 (5.08%) Stakeholder Management
11 3 (5.08%) ITIL
11 3 (5.08%) Service Delivery
Programming Languages
1 35 (59.32%) SQL
2 12 (20.34%) T-SQL
3 5 (8.47%) JavaScript
4 2 (3.39%) R
4 2 (3.39%) VBA
4 2 (3.39%) Shell Script
5 1 (1.69%) MATLAB
5 1 (1.69%) C
5 1 (1.69%) Java
5 1 (1.69%) Python
Qualifications
1 10 (16.95%) Degree
2 1 (1.69%) SC Cleared
2 1 (1.69%) Security Cleared
2 1 (1.69%) Postgraduate
2 1 (1.69%) PRINCE2 Certification
Quality Assurance & Compliance
1 5 (8.47%) QA
2 2 (3.39%) Data Quality
Vendors
1 11 (18.64%) Microsoft
2 10 (16.95%) Unica
3 5 (8.47%) IBM
3 5 (8.47%) Alterian
3 5 (8.47%) Oracle
3 5 (8.47%) Neolane
4 3 (5.08%) Siebel
4 3 (5.08%) Teradata
5 2 (3.39%) Maxymiser
5 2 (3.39%) Eloqua
5 2 (3.39%) Omniture
5 2 (3.39%) WebSideStory
5 2 (3.39%) Aprimo
5 2 (3.39%) Chordiant
5 2 (3.39%) Business Objects
5 2 (3.39%) Adobe
5 2 (3.39%) Informatica
5 2 (3.39%) ExactTarget
6 1 (1.69%) Cadence
London
ComputAppoint
Salary: £25000 - £29500 per annum + Excellent Benefits
Posted: 3 days ago
London
Hays IT - Uk Posting account
Salary: £36000.00 per annum
Posted: 22 days ago
Chichester
Recruitment Genius
Salary: £28000 - £32000 per annum
Posted: 24 days ago
Leicester, Leicestershire
Santander
Posted: 27 days ago