The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 26 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
26 Nov 2014
Same period 2013 Same period 2012
Database Marketing
Rank 849 817 858
Rank change year-on-year
-32 +41
Permanent jobs citing Database Marketing 37 85 39
As % of all permanent IT jobs located in the UK 0.033% 0.077% 0.034%
As % of the Processes & Methodologies category 0.040% 0.094% 0.042%
Number of salaries quoted 36 78 36
Average salary £37,500 £36,250 £42,500
Average salary % change year-on-year
+3.44% -14.70%
90% offered a salary of more than £29,000 £30,000 £30,000
10% offered a salary of more than £46,450 £56,500 £50,000
UK excluding London average salary £37,500 £40,250 £45,000
% change year-on-year
-6.83% -10.55%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92363 90476 91973
As % of all permanent IT jobs located in the UK 82.27% 81.69% 79.29%
Number of salaries quoted 75858 73597 77983
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 26 November 2014 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 19 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 26 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -41 37 £37,500 - 11
London -29 19 £35,000 - 6
South East -13 10 £37,500 -18.91% 5
City of London +31 5 £28,000 -13.84% 3
Surrey +1 5 £37,500 -
Weybridge - 5 £37,500 -
West Yorkshire - 4 £42,500 -
Yorkshire - 4 £42,500 -
Leeds - 4 £42,500 -
East of England -38 3 £38,500 +23.20%
Kent - 3 £37,500 - 2
Norfolk +12 2 £39,075 +30.25%
Norwich +6 2 £39,075 +30.25%
Milton Keynes +2 1 £39,000 +2.63%
Buckinghamshire -7 1 £39,000 +2.63%
Hertfordshire -11 1 £38,500 +43.92%
Watford -14 1 £38,500 +2.66%
Northamptonshire - 1 £40,000 -
East Midlands - 1 £40,000 -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 26 November 2014, IT jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 81 (100.00%) Marketing
2 43 (53.09%) SQL
3 28 (34.57%) Degree
4 24 (29.63%) CRM
5 21 (25.93%) MS Excel
5 21 (25.93%) Analytics
6 20 (24.69%) SAS
7 17 (20.99%) Finance
8 15 (18.52%) Direct Marketing
9 14 (17.28%) Analytical Skills
10 13 (16.05%) Data Analysis
10 13 (16.05%) T-SQL
10 13 (16.05%) ETL
11 12 (14.81%) SPSS
11 12 (14.81%) SQL Server
11 12 (14.81%) Statistics
12 11 (13.58%) Statistical Analysis
12 11 (13.58%) Statistical Modelling
12 11 (13.58%) Email Marketing
13 10 (12.35%) Campaign Management
14 8 (9.88%) Project Management
14 8 (9.88%) Microsoft
14 8 (9.88%) MySQL
14 8 (9.88%) E-Commerce
14 8 (9.88%) Mathematics
14 8 (9.88%) PowerPivot
14 8 (9.88%) Digital Marketing
15 7 (8.64%) Marketing Strategy
15 7 (8.64%) Customer Segmentation
15 7 (8.64%) Data Mining

Database Marketing
Top Related IT Skills by Category

For the 6 months to 26 November 2014, IT jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 20 (24.69%) SAS
2 1 (1.23%) CMS
2 1 (1.23%) Apache Pig
Applications
1 21 (25.93%) MS Excel
2 12 (14.81%) SPSS
3 8 (9.88%) PowerPivot
4 7 (8.64%) MS Office
5 5 (6.17%) MS PowerPoint
6 4 (4.94%) FastStats
7 3 (3.70%) MS Project
7 3 (3.70%) MS Visio
8 2 (2.47%) Spreadsheet
9 1 (1.23%) Weka
Cloud Services
1 5 (6.17%) SaaS
Communications & Networking
1 5 (6.17%) DNS
1 5 (6.17%) Internet
2 1 (1.23%) Broadband
Database & Business Intelligence
1 12 (14.81%) SQL Server
2 8 (9.88%) MySQL
3 7 (8.64%) Data Mining
4 6 (7.41%) Relational Database
5 4 (4.94%) SQL Server Integration Services
6 3 (3.70%) MS Access
6 3 (3.70%) SQL Server Reporting Services
7 2 (2.47%) DataStage
7 2 (2.47%) OLTP
8 1 (1.23%) RDBMS
8 1 (1.23%) PowerCenter
8 1 (1.23%) Data Warehouse
8 1 (1.23%) Crystal Reports
8 1 (1.23%) SQL Server Analysis Services
8 1 (1.23%) SAS Enterprise Guide
8 1 (1.23%) Pentaho
8 1 (1.23%) Hadoop
8 1 (1.23%) Apache Hive
8 1 (1.23%) Mahout
8 1 (1.23%) Big Data
Development Applications
1 5 (6.17%) Bugzilla
1 5 (6.17%) JIRA
1 5 (6.17%) Git (software)
General
1 81 (100.00%) Marketing
2 17 (20.99%) Finance
3 5 (6.17%) Retail
4 3 (3.70%) Telecoms
4 3 (3.70%) Banking
5 2 (2.47%) Billing
5 2 (2.47%) Games
5 2 (2.47%) Legal
6 1 (1.23%) Advertising
6 1 (1.23%) Publishing
6 1 (1.23%) Multimedia
Job Titles
1 24 (29.63%) Analyst
2 9 (11.11%) Consultant
2 9 (11.11%) Developer
3 7 (8.64%) Programmer
3 7 (8.64%) Senior Analyst
3 7 (8.64%) Account Manager
3 7 (8.64%) Insight Analyst
3 7 (8.64%) Marketing Consultant
4 6 (7.41%) Data Analyst
4 6 (7.41%) SQL Developer
5 5 (6.17%) Business Analyst
5 5 (6.17%) Marketing Executive
6 4 (4.94%) Project Manager
6 4 (4.94%) Service Manager
6 4 (4.94%) Excel Developer
6 4 (4.94%) Database Manager
7 3 (3.70%) Services Director
7 3 (3.70%) Technical Manager
7 3 (3.70%) Delivery Manager
7 3 (3.70%) Services Delivery Manager
Libraries, Frameworks & Software Standards
1 7 (8.64%) HTML
2 5 (6.17%) SOAP
2 5 (6.17%) JSON
2 5 (6.17%) REST
3 1 (1.23%) Pandas
3 1 (1.23%) SciPy
3 1 (1.23%) Web Services
3 1 (1.23%) XML
3 1 (1.23%) .NET
Miscellaneous
1 14 (17.28%) Analytical Skills
2 12 (14.81%) Statistics
3 8 (9.88%) Mathematics
4 6 (7.41%) Economics
5 5 (6.17%) Computer Science
6 3 (3.70%) Social Media
7 1 (1.23%) Digital Media
7 1 (1.23%) User Experience
7 1 (1.23%) N-Tier
7 1 (1.23%) EPoS
7 1 (1.23%) Data Integration
7 1 (1.23%) Visualisation
Operating Systems
1 5 (6.17%) Linux
2 3 (3.70%) UNIX
Processes & Methodologies
1 24 (29.63%) CRM
2 21 (25.93%) Analytics
3 15 (18.52%) Direct Marketing
4 13 (16.05%) Data Analysis
4 13 (16.05%) ETL
5 11 (13.58%) Statistical Analysis
5 11 (13.58%) Statistical Modelling
5 11 (13.58%) Email Marketing
6 10 (12.35%) Campaign Management
7 8 (9.88%) Digital Marketing
7 8 (9.88%) E-Commerce
7 8 (9.88%) Project Management
8 7 (8.64%) Marketing Strategy
8 7 (8.64%) Customer Segmentation
9 6 (7.41%) Marketing Analytics
9 6 (7.41%) Predictive Modelling
9 6 (7.41%) Service Delivery
9 6 (7.41%) Data Management
10 5 (6.17%) Web Analytics
10 5 (6.17%) Cluster Analysis
Programming Languages
1 43 (53.09%) SQL
2 13 (16.05%) T-SQL
3 6 (7.41%) VBA
4 5 (6.17%) JavaScript
5 2 (2.47%) R
5 2 (2.47%) Java
5 2 (2.47%) Shell Script
6 1 (1.23%) MATLAB
6 1 (1.23%) C#
6 1 (1.23%) Python
Qualifications
1 28 (34.57%) Degree
Quality Assurance & Compliance
1 6 (7.41%) QA
2 3 (3.70%) Data Quality
3 1 (1.23%) SLA
Vendors
1 8 (9.88%) Microsoft
2 7 (8.64%) Informatica
3 6 (7.41%) Alterian
4 3 (3.70%) Unica
5 2 (2.47%) Eloqua
5 2 (2.47%) Neolane
5 2 (2.47%) Adobe
5 2 (2.47%) Oracle
5 2 (2.47%) Siebel
5 2 (2.47%) Salesforce.com
5 2 (2.47%) Teradata
London
Venturi
Salary: £48000.00 - £52000.00 per annum + Benefits
Posted: 8 hours ago
Central London / West End
Cloudreach
Salary: Unspecified Bonus and Benefits
Posted: 2 days ago
London
TRG
Salary: 40000-45000 Per Annum Benefits
Posted: 3 days ago
City, London
TRG
Salary: £40000 - £45000 Per Annum Benefits
Posted: 3 days ago
City, London
Understanding Recruitment
Salary: £27000 - £30000 per annum + Execllent Benefits
Posted: 3 days ago
City, London
SEC Recruitment Limited
Salary: £45000 - £55000 per annum + Bonus + Benefits
Posted: 6 days ago
West Sussex
Exposed Solutions
Salary: £50000 to £65000 per annum - 30 days hols BUPA Pension
Posted: 6 days ago
South East
Sky IQ
Posted: 16 days ago
Kent
Progressive Recruitment
Salary: £35000 - £40000 per annum + competitive
Posted: 19 days ago