The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 27 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Jan 2015
Same period 2014 Same period 2013
Database Marketing
Rank 852 832 852
Rank change year-on-year
-20 +20
Permanent jobs citing Database Marketing 27 40 26
As % of all permanent IT jobs located in the UK 0.026% 0.039% 0.023%
As % of the Processes & Methodologies category 0.031% 0.047% 0.029%
Number of salaries quoted 24 36 24
Average salary £43,750 £35,000 £42,500
Average salary % change year-on-year
+25.00% -17.64%
90% offered a salary of more than £28,150 £30,000 £32,500
10% offered a salary of more than £50,000 £50,000 £49,250
UK excluding London average salary £37,500 £45,000 £47,500
% change year-on-year
-16.66% -5.26%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
87118 85337 88637
As % of all permanent IT jobs located in the UK 82.67% 82.25% 80.09%
Number of salaries quoted 71745 68049 75137
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £31,000 £30,000
10% offered a salary of more than £72,500 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 27 January 2015 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 13 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 27 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -7 27 £43,750 +20.68% 9
London +20 18 £45,000 +38.46% 6
City of London +6 4 £27,000 -22.85% 1
East of England -9 4 £35,000 +16.66% 1
South East -39 4 £37,500 -16.66%
Norfolk +3 3 £35,000 +16.66%
Kent - 3 £37,500 -
Norwich +3 2 £39,075 +30.25%
Reading - 1 £50,000 -
Berkshire - 1 £50,000 -
Essex - 1 - -
Northamptonshire - 1 £40,000 -
East Midlands - 1 £40,000 -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 27 January 2015, IT jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 62 (100.00%) Marketing
2 33 (53.23%) SQL
3 22 (35.48%) CRM
4 18 (29.03%) MS Excel
5 17 (27.42%) T-SQL
6 16 (25.81%) Degree
7 15 (24.19%) SQL Server
7 15 (24.19%) Analytics
8 14 (22.58%) Project Management
9 13 (20.97%) Finance
10 11 (17.74%) SAS
10 11 (17.74%) Relational Database
10 11 (17.74%) Analytical Skills
11 9 (14.52%) Campaign Management
11 9 (14.52%) ETL
11 9 (14.52%) Microsoft
11 9 (14.52%) Direct Marketing
11 9 (14.52%) Data Analysis
12 7 (11.29%) Data Management
12 7 (11.29%) Email Marketing
12 7 (11.29%) Legal
12 7 (11.29%) Business Intelligence
13 6 (9.68%) RDBMS
13 6 (9.68%) MySQL
13 6 (9.68%) PowerPivot
14 5 (8.06%) REST
14 5 (8.06%) Git (software)
14 5 (8.06%) Digital Marketing
14 5 (8.06%) Data Migration
14 5 (8.06%) Unica

Database Marketing
Top Related IT Skills by Category

For the 6 months to 27 January 2015, IT jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (17.74%) SAS
2 1 (1.61%) SugarCRM
2 1 (1.61%) Apache Pig
Applications
1 18 (29.03%) MS Excel
2 6 (9.68%) PowerPivot
3 5 (8.06%) SPSS
4 4 (6.45%) MS PowerPoint
5 3 (4.84%) FastStats
6 2 (3.23%) Spreadsheet
6 2 (3.23%) MS Office
7 1 (1.61%) MS Project
7 1 (1.61%) MS Visio
7 1 (1.61%) Weka
Business Applications
1 1 (1.61%) SiteCatalyst
Cloud Services
1 3 (4.84%) SaaS
Communications & Networking
1 5 (8.06%) DNS
1 5 (8.06%) Internet
Database & Business Intelligence
1 15 (24.19%) SQL Server
2 11 (17.74%) Relational Database
3 6 (9.68%) MySQL
3 6 (9.68%) RDBMS
4 4 (6.45%) Data Mining
5 2 (3.23%) MS Access
5 2 (3.23%) Data Warehouse
5 2 (3.23%) DataStage
5 2 (3.23%) SQL Server Reporting Services
5 2 (3.23%) SQL Server Integration Services
6 1 (1.61%) SAS Enterprise Guide
6 1 (1.61%) Hadoop
6 1 (1.61%) Apache Hive
6 1 (1.61%) Mahout
6 1 (1.61%) Big Data
6 1 (1.61%) OLAP
6 1 (1.61%) Impala
Development Applications
1 5 (8.06%) Bugzilla
1 5 (8.06%) JIRA
1 5 (8.06%) Git (software)
General
1 62 (100.00%) Marketing
2 13 (20.97%) Finance
3 7 (11.29%) Legal
4 3 (4.84%) Telecoms
5 2 (3.23%) Banking
5 2 (3.23%) Retail
6 1 (1.61%) Billing
6 1 (1.61%) Manufacturing
6 1 (1.61%) Publishing
Job Titles
1 15 (24.19%) Analyst
2 9 (14.52%) Database Manager
3 7 (11.29%) Developer
4 6 (9.68%) Account Manager
4 6 (9.68%) SQL Developer
5 5 (8.06%) Programmer
5 5 (8.06%) Insight Analyst
6 4 (6.45%) Marketing Executive
6 4 (6.45%) Database Analyst
6 4 (6.45%) Service Manager
6 4 (6.45%) Data Analyst
6 4 (6.45%) Excel Developer
7 3 (4.84%) Marketing Analyst
7 3 (4.84%) Database Marketing Executive
7 3 (4.84%) Delivery Manager
7 3 (4.84%) Senior Analyst
7 3 (4.84%) Services Delivery Manager
7 3 (4.84%) Technical Manager
7 3 (4.84%) Project Manager
7 3 (4.84%) Consultant
Libraries, Frameworks & Software Standards
1 5 (8.06%) HTML
1 5 (8.06%) SOAP
1 5 (8.06%) JSON
1 5 (8.06%) REST
2 1 (1.61%) Pandas
2 1 (1.61%) SciPy
Miscellaneous
1 11 (17.74%) Analytical Skills
2 3 (4.84%) Statistics
3 2 (3.23%) Mathematics
4 1 (1.61%) Visualisation
4 1 (1.61%) Social Media
4 1 (1.61%) EPoS
4 1 (1.61%) Economics
Operating Systems
1 5 (8.06%) Linux
2 3 (4.84%) UNIX
Processes & Methodologies
1 22 (35.48%) CRM
2 15 (24.19%) Analytics
3 14 (22.58%) Project Management
4 9 (14.52%) Data Analysis
4 9 (14.52%) ETL
4 9 (14.52%) Direct Marketing
4 9 (14.52%) Campaign Management
5 7 (11.29%) Data Management
5 7 (11.29%) Email Marketing
5 7 (11.29%) Business Intelligence
6 5 (8.06%) Migration
6 5 (8.06%) Digital Marketing
6 5 (8.06%) Data Migration
7 4 (6.45%) Service Delivery
7 4 (6.45%) Time Management
8 3 (4.84%) Customer Insight
8 3 (4.84%) Continuous Improvement
8 3 (4.84%) Line Management
8 3 (4.84%) Mentoring
8 3 (4.84%) Coaching
Programming Languages
1 33 (53.23%) SQL
2 17 (27.42%) T-SQL
3 5 (8.06%) JavaScript
4 2 (3.23%) R
4 2 (3.23%) VBA
4 2 (3.23%) Shell Script
5 1 (1.61%) MATLAB
5 1 (1.61%) C
5 1 (1.61%) Java
5 1 (1.61%) Python
Qualifications
1 16 (25.81%) Degree
2 1 (1.61%) SC Cleared
2 1 (1.61%) Security Cleared
2 1 (1.61%) PRINCE2 Certification
Quality Assurance & Compliance
1 5 (8.06%) QA
2 2 (3.23%) Data Quality
Vendors
1 9 (14.52%) Microsoft
2 5 (8.06%) Unica
3 3 (4.84%) Neolane
3 3 (4.84%) Teradata
3 3 (4.84%) Alterian
3 3 (4.84%) Informatica
3 3 (4.84%) Siebel
4 2 (3.23%) Oracle
4 2 (3.23%) ExactTarget
5 1 (1.61%) Maxymiser
5 1 (1.61%) Omniture
5 1 (1.61%) WebSideStory
5 1 (1.61%) Business Objects
5 1 (1.61%) IBM
5 1 (1.61%) Salesforce.com
5 1 (1.61%) Cadence
London
Exposed Solutions
Salary: £50000 - £60000 per annum
Posted: Yesterday
South West London
Gold Group
Salary: £25000 - £35000 per annum + benefits
Posted: 2 days ago
Hemel Hempstead, Hertfordshire
Understanding Recruitment
Salary: £22000 - £25000 per annum + Excellent Benefits
Posted: 2 days ago
London
Exposed Solutions
Salary: £45000 - £55000 per annum
Posted: 4 days ago
London
Hays IT - Uk Posting account
Salary: £33915.00 per annum
Posted: 5 days ago
City of London
Hays IT - Uk Posting account
Salary: £28000.00 - £33915 per annum
Posted: 5 days ago
Warwick
Recruitment Revolution Limited
Salary: Up to £45,000 Basic depending on experience + Significant Bonus (£75,000 OTE)
Posted: 6 days ago
London
Tyche Consulting Ltd
Salary: Competitive
Posted: 14 days ago