The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 4 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 May 2015
Same period 2014 Same period 2013
Database Marketing
Rank 859 872 834
Rank change year-on-year
+13 -38
Permanent jobs citing Database Marketing 37 68 50
As % of all permanent IT jobs located in the UK 0.034% 0.057% 0.045%
As % of the Processes & Methodologies category 0.040% 0.069% 0.056%
Number of salaries quoted 35 62 43
Average salary £40,000 £31,750 £46,250
Average salary % change year-on-year
+25.98% -31.35%
90% offered a salary of more than £27,250 £23,200 £26,450
10% offered a salary of more than £48,000 £50,000 £52,900
UK excluding London average salary £40,000 £32,888 £38,500
% change year-on-year
+21.62% -14.57%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
91880 97952 88496
As % of all permanent IT jobs located in the UK 83.25% 82.00% 80.12%
Number of salaries quoted 74257 78947 72679
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £31,000 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 4 May 2015 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 4 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 36 £38,750 +19.43% 6
London +12 19 £35,000 +16.66% 4
South East +11 7 £42,500 -5.55% 2
Kent - 7 £42,500 - 1
City of London +20 6 £32,000 +12.28%
East of England - 6 £40,000 -
Cambridgeshire - 5 £40,000 -
Cambridge - 5 £40,000 -
Leeds - 3 £30,000 -
West Yorkshire - 3 £30,000 -
Yorkshire - 3 £30,000 -
North West - 1 £25,000 -
Norfolk - 1 £32,750 -
Maidstone - 1 £37,500 -
Manchester - 1 £25,000 -
Norwich - 1 £32,750 -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 4 May 2015, IT jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 63 (100.00%) Marketing
2 45 (71.43%) SQL
3 34 (53.97%) CRM
4 29 (46.03%) MS Excel
5 22 (34.92%) SAS
6 19 (30.16%) Analytics
7 18 (28.57%) SQL Server
7 18 (28.57%) Degree
8 17 (26.98%) Relational Database
9 16 (25.40%) Analytical Skills
9 16 (25.40%) Microsoft
10 15 (23.81%) Data Analysis
11 14 (22.22%) Finance
12 13 (20.63%) Data Protection
13 12 (19.05%) Project Management
14 10 (15.87%) RDBMS
14 10 (15.87%) Unica
14 10 (15.87%) Data Management
15 9 (14.29%) Mathematics
15 9 (14.29%) Business Intelligence
16 8 (12.70%) VBA
16 8 (12.70%) Oracle
16 8 (12.70%) SPSS
16 8 (12.70%) Campaign Management
17 7 (11.11%) Legal
17 7 (11.11%) T-SQL
18 6 (9.52%) MS Access
18 6 (9.52%) FastStats
18 6 (9.52%) Direct Marketing
18 6 (9.52%) Data Protection Act

Database Marketing
Top Related IT Skills by Category

For the 6 months to 4 May 2015, IT jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 22 (34.92%) SAS
2 1 (1.59%) SugarCRM
Applications
1 29 (46.03%) MS Excel
2 8 (12.70%) SPSS
3 6 (9.52%) FastStats
4 5 (7.94%) MS Office
5 3 (4.76%) MS PowerPoint
Business Applications
1 10 (15.87%) Unica
2 5 (7.94%) Adobe Campaign
3 4 (6.35%) WebTrends
Cloud Services
1 4 (6.35%) Google Analytics
2 2 (3.17%) Adobe Analytics
2 2 (3.17%) Silverpop
3 1 (1.59%) SaaS
Database & Business Intelligence
1 18 (28.57%) SQL Server
2 17 (26.98%) Relational Database
3 10 (15.87%) RDBMS
4 6 (9.52%) MS Access
5 5 (7.94%) Data Mining
6 3 (4.76%) SQL Server Reporting Services
6 3 (4.76%) SQL Server 2008
6 3 (4.76%) Data Warehouse
7 2 (3.17%) OLAP
7 2 (3.17%) SQL Server Integration Services
8 1 (1.59%) DataStage
Development Applications
1 1 (1.59%) SQL Server Management Studio (SSMS)
General
1 63 (100.00%) Marketing
2 14 (22.22%) Finance
3 7 (11.11%) Legal
4 4 (6.35%) Law
5 3 (4.76%) Banking
5 3 (4.76%) Retail
6 1 (1.59%) Telecoms
6 1 (1.59%) Manufacturing
6 1 (1.59%) Publishing
Job Titles
1 31 (49.21%) Analyst
2 14 (22.22%) Database Manager
3 9 (14.29%) Insight Analyst
4 8 (12.70%) Data Analyst
5 5 (7.94%) Marketing Analyst
6 4 (6.35%) Web Analyst
7 3 (4.76%) Data Administrator
7 3 (4.76%) Database Marketing Executive
7 3 (4.76%) Marketing Executive
7 3 (4.76%) Campaign Manager
7 3 (4.76%) Database Analyst
7 3 (4.76%) Administrator
8 2 (3.17%) SQL Data Analyst
8 2 (3.17%) Account Manager
8 2 (3.17%) Customer Analyst
8 2 (3.17%) Data Manager
8 2 (3.17%) Senior Analyst
9 1 (1.59%) PRINCE2 Project Manager
9 1 (1.59%) Performance Analyst
9 1 (1.59%) Senior Product Manager
Libraries, Frameworks & Software Standards
1 4 (6.35%) CSS
1 4 (6.35%) HTML
Miscellaneous
1 16 (25.40%) Analytical Skills
2 9 (14.29%) Mathematics
3 6 (9.52%) Data Protection Act
4 4 (6.35%) Statistics
5 3 (4.76%) Data Extraction
5 3 (4.76%) Management Information System
5 3 (4.76%) Data Structures
6 2 (3.17%) Visualisation
7 1 (1.59%) Social Media
Operating Systems
1 3 (4.76%) Windows Server 2003
1 3 (4.76%) Windows
1 3 (4.76%) Windows 2000
2 1 (1.59%) UNIX
Processes & Methodologies
1 34 (53.97%) CRM
2 19 (30.16%) Analytics
3 15 (23.81%) Data Analysis
4 13 (20.63%) Data Protection
5 12 (19.05%) Project Management
6 10 (15.87%) Data Management
7 9 (14.29%) Business Intelligence
8 8 (12.70%) Campaign Management
9 6 (9.52%) Direct Marketing
9 6 (9.52%) Web Analytics
10 5 (7.94%) Strategic Planning
10 5 (7.94%) Email Marketing
10 5 (7.94%) Data Entry
10 5 (7.94%) Campaign Analysis
11 4 (6.35%) Mentoring
11 4 (6.35%) Stakeholder Management
12 3 (4.76%) Digital Marketing
12 3 (4.76%) Migration
12 3 (4.76%) ETL
12 3 (4.76%) Coaching
Programming Languages
1 45 (71.43%) SQL
2 8 (12.70%) VBA
3 7 (11.11%) T-SQL
4 4 (6.35%) JavaScript
5 2 (3.17%) R
6 1 (1.59%) Shell Script
6 1 (1.59%) MATLAB
6 1 (1.59%) C
Qualifications
1 18 (28.57%) Degree
2 1 (1.59%) SC Cleared
2 1 (1.59%) Security Cleared
2 1 (1.59%) PRINCE2 Certification
2 1 (1.59%) Postgraduate
Quality Assurance & Compliance
1 2 (3.17%) QA
Vendors
1 16 (25.40%) Microsoft
2 8 (12.70%) Oracle
3 6 (9.52%) Omniture
4 5 (7.94%) IBM
4 5 (7.94%) Tableau
5 4 (6.35%) Google
5 4 (6.35%) Alterian
6 3 (4.76%) Teradata
7 2 (3.17%) Eloqua
7 2 (3.17%) Maxymiser
7 2 (3.17%) ExactTarget
7 2 (3.17%) Chordiant
7 2 (3.17%) Business Objects
7 2 (3.17%) Adobe
7 2 (3.17%) Aprimo
7 2 (3.17%) WebSideStory
8 1 (1.59%) Cadence
8 1 (1.59%) Informatica
8 1 (1.59%) Salesforce.com
8 1 (1.59%) Siebel
West London
Exposed Solutions
Salary: £30000 - £40000 per annum, Benefits Plus excellent benefits
Posted: 4 days ago
West Malling, Kent
Evolution Recruitment Solutions
Salary: 40,000 - 45,000
Posted: 4 days ago
London
Paul Smith
Salary: Highly Competitive
Posted: 5 days ago
Flexibly Located, Greater London, Hatfield,...
Pitney Bowes
Salary: £35,000 - £42,000 per year
Posted: 10 days ago
London
Experian
Posted: 11 days ago
London
Venturi
Salary: £40000.00 - £45000.00 per annum + Extensive Benefits
Posted: 27 days ago