The table below looks at the statistics for Database Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Database Marketing over the 3 months to 25 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Aug 2016
Same period 2015 Same period 2014
Database Marketing
Rank 888 961 947
Rank change year-on-year
+73 -14
Permanent jobs citing Database Marketing 26 21 47
As % of all permanent IT jobs located in the UK 0.027% 0.019% 0.040%
As % of the Processes & Methodologies category 0.030% 0.022% 0.047%
Number of salaries quoted 26 17 38
Median salary £30,000 £40,000 £47,000
Median salary % change year-on-year
-25.00% -14.89%
90% offered a salary of more than £26,000 £30,600 £32,500
10% offered a salary of more than £50,000 £62,000 £60,000
UK excluding London median salary £27,500 £55,000 £45,000
% change year-on-year
-50.00% +22.22%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
85989 96019 100080
As % of all permanent IT jobs located in the UK 88.01% 87.50% 85.37%
Number of salaries quoted 71918 78944 79934
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £30,991
10% offered a salary of more than £78,000 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Database Marketing
Jobs Demand Trend

The demand trend of job ads citing Database Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing within the UK.

Database Marketing Salary Trend in the UK

Database Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Database Marketing over the 3 months to 25 August 2016 within the UK.

Database Marketing Salary Histogram in the UK

Database Marketing
Top 19 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 25 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +43 26 £30,000 -25.00% 7
South East - 8 £50,000 - 2
London +57 7 £47,500 +26.66% 3
Berkshire - 5 £50,000 - 1
Slough - 5 £50,000 - 1
South West +8 4 £26,000 -54.78%
Cirencester - 4 £26,000 -
Gloucestershire - 4 £26,000 -
East of England +30 3 £40,000 +33.33% 1
West Midlands -4 3 £27,500 -65.83%
East Sussex - 3 £26,500 - 1
Brighton - 3 £26,500 - 1
West Bromwich - 3 £27,500 -
Norfolk -3 2 £40,000 +33.33%
Norwich - 2 £40,000 -
East Midlands - 1 £25,000 - 1
Leicestershire - 1 £25,000 - 1
Bedfordshire - 1 £40,000 -
Market Harborough - 1 £25,000 - 1

Database Marketing
Top 30 Related IT Skills

For the 6 months to 25 August 2016, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Database Marketing.

1 75 (100.00%) Marketing
2 35 (46.67%) SQL
3 27 (36.00%) CRM
4 23 (30.67%) SDLC
5 22 (29.33%) SQL Server
6 19 (25.33%) Oracle
7 18 (24.00%) Analytics
8 17 (22.67%) Degree
8 17 (22.67%) Agile Software Development
9 16 (21.33%) Data Management
9 16 (21.33%) Business Analysis
9 16 (21.33%) Analytical Skills
10 15 (20.00%) Waterfall
10 15 (20.00%) Digital Marketing
11 14 (18.67%) Direct Marketing
11 14 (18.67%) Business Intelligence
11 14 (18.67%) SAS
12 11 (14.67%) Data Warehouse
12 11 (14.67%) Finance
13 9 (12.00%) BusinessObjects
13 9 (12.00%) Cognos
13 9 (12.00%) Oracle Reports
13 9 (12.00%) .NET
13 9 (12.00%) MySQL
14 8 (10.67%) Customer Insight
14 8 (10.67%) User Stories
14 8 (10.67%) Marketing Analytics
14 8 (10.67%) Use Case
14 8 (10.67%) Web Development
14 8 (10.67%) SQL Server Reporting Services

Database Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (18.67%) SAS
2 4 (5.33%) Oracle Workflow
Applications
1 7 (9.33%) MS Excel
2 6 (8.00%) SPSS
3 5 (6.67%) MS Office
Business Applications
1 6 (8.00%) Unica
2 2 (2.67%) FastStats
3 1 (1.33%) SAP CRM
Communications & Networking
1 5 (6.67%) SMS
2 1 (1.33%) DHCP
2 1 (1.33%) DNS
2 1 (1.33%) TCP/IP
Database & Business Intelligence
1 22 (29.33%) SQL Server
2 11 (14.67%) Data Warehouse
3 9 (12.00%) BusinessObjects
3 9 (12.00%) MySQL
3 9 (12.00%) Oracle Reports
4 8 (10.67%) SQL Server Reporting Services
5 7 (9.33%) Oracle Database
6 6 (8.00%) Data Mining
6 6 (8.00%) Relational Database
7 5 (6.67%) OLAP
7 5 (6.67%) OLTP
7 5 (6.67%) Oracle OLAP
8 3 (4.00%) Hadoop
9 2 (2.67%) Big Data
9 2 (2.67%) RDBMS
10 1 (1.33%) MS Access
10 1 (1.33%) PostgreSQL
10 1 (1.33%) SQL Server Analysis Services
General
1 75 (100.00%) Marketing
2 11 (14.67%) Finance
3 6 (8.00%) Retail
4 1 (1.33%) Advertising
Job Titles
1 40 (53.33%) Analyst
2 16 (21.33%) Business Analyst
3 9 (12.00%) CRM Analyst
3 9 (12.00%) CRM Manager
3 9 (12.00%) Database Analyst
4 8 (10.67%) Database Manager
4 8 (10.67%) Project Manager
4 8 (10.67%) Senior Manager
4 8 (10.67%) Software Project Manager
5 6 (8.00%) Business Systems Analyst
5 6 (8.00%) CRM Business Analyst
5 6 (8.00%) Junior
5 6 (8.00%) Marketing Manager
5 6 (8.00%) Retail Business Analyst
5 6 (8.00%) Senior Marketing Manager
5 6 (8.00%) SQL Analyst
5 6 (8.00%) Systems Analyst
6 5 (6.67%) Data Analyst
6 5 (6.67%) Marketing Analyst
7 4 (5.33%) Junior Analyst
Libraries, Frameworks & Software Standards
1 9 (12.00%) .NET
Miscellaneous
1 16 (21.33%) Analytical Skills
2 3 (4.00%) Computer Science
2 3 (4.00%) Mathematics
2 3 (4.00%) Statistics
3 2 (2.67%) Management Information System
4 1 (1.33%) Data Structures
4 1 (1.33%) iPad
4 1 (1.33%) User Experience
Operating Systems
1 1 (1.33%) Linux
1 1 (1.33%) Mac OS X
1 1 (1.33%) Windows
1 1 (1.33%) Windows 10
1 1 (1.33%) Windows 7
1 1 (1.33%) Windows 8
1 1 (1.33%) Windows Server
1 1 (1.33%) Windows Server 2003
1 1 (1.33%) Windows Server 2012
Processes & Methodologies
1 27 (36.00%) CRM
2 23 (30.67%) SDLC
3 18 (24.00%) Analytics
4 17 (22.67%) Agile Software Development
5 16 (21.33%) Business Analysis
5 16 (21.33%) Data Management
6 15 (20.00%) Digital Marketing
6 15 (20.00%) Waterfall
7 14 (18.67%) Business Intelligence
7 14 (18.67%) Direct Marketing
8 8 (10.67%) Customer Insight
8 8 (10.67%) Marketing Analytics
8 8 (10.67%) Stakeholder Management
8 8 (10.67%) Use Case
8 8 (10.67%) User Stories
8 8 (10.67%) Web Development
9 7 (9.33%) B2B
9 7 (9.33%) E-Commerce
9 7 (9.33%) Marketing Strategy
9 7 (9.33%) Systems Analysis
Programming Languages
1 35 (46.67%) SQL
2 8 (10.67%) C#
2 8 (10.67%) PL/SQL
3 4 (5.33%) C
4 3 (4.00%) R
5 1 (1.33%) C++
5 1 (1.33%) Java
5 1 (1.33%) PowerShell
5 1 (1.33%) Python
5 1 (1.33%) Scala
5 1 (1.33%) VBA
Qualifications
1 17 (22.67%) Degree
2 5 (6.67%) MBA
Quality Assurance & Compliance
1 3 (4.00%) Data Quality
1 3 (4.00%) QA
2 1 (1.33%) ISO 9000
System Software
1 1 (1.33%) Active Directory
1 1 (1.33%) Hyper-V
Vendors
1 19 (25.33%) Oracle
2 9 (12.00%) Cognos
3 5 (6.67%) Alterian
3 5 (6.67%) Apteco
4 4 (5.33%) Google
4 4 (5.33%) Microsoft
4 4 (5.33%) Siebel
5 2 (2.67%) Teradata
6 1 (1.33%) Apple
6 1 (1.33%) HP
6 1 (1.33%) IBM
6 1 (1.33%) SAP
London
Exposed Solutions
Salary: £60000 - £70000 per annum
Posted: 3 hours ago
Market Harborough, Leicestershire
Modis
Posted: Yesterday
Slough, Berkshire
Coal IT Services
Salary: From £50,000 to £60,000 per annum + 10% Bonus + Bens
Posted: 2 days ago
London
Energon People
Salary: £33000 - £46000 per annum + bonus + benefits
Posted: 3 days ago
Brighton, East Sussex
ARC IT Recruitment Ltd
Salary: £25000 - £28000 per annum + Plus Benefits
Posted: 5 days ago
Hertfordshire
Premier Media
Salary: £35000 - £40000 per annum + 20% bonus
Posted: 2 days ago
London
Spencer Knight Recruitment
Salary: Up to £100,000 per annum + bonus + excellent bens
Posted: 5 days ago