The table below looks at the statistics for Web Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 3 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Mar 2015
Same period 2014 Same period 2013
Web Marketing
Rank 823 825 825
Rank change year-on-year
+2 0
Permanent jobs citing Web Marketing 26 38 36
As % of all permanent IT jobs located in England 0.026% 0.038% 0.035%
As % of the Processes & Methodologies category 0.032% 0.046% 0.044%
Number of salaries quoted 15 20 33
Average salary £35,000 £47,500 £30,000
Average salary % change year-on-year
-26.31% +58.33%
90% offered a salary of more than £26,000 £23,500 £25,000
10% offered a salary of more than £52,500 £75,250 £51,500
UK excluding London average salary £35,000 £35,250 £30,000
% change year-on-year
-0.70% +17.50%
Web Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
82447 81902 81665
As % of all permanent IT jobs located in England 82.87% 82.39% 80.16%
Number of salaries quoted 67801 65800 68849
Average salary £49,000 £47,500 £46,000
Average salary % change year-on-year
+3.15% +3.26%
90% offered a salary of more than £32,000 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Web Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in England

Web Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing across the England region.

Web Marketing Salary Trend in England

Web Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Web Marketing across the England region over the 3 months to 3 March 2015.

Web Marketing Salary Histogram in England

Web Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the England region over the 3 months to 3 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -1 11 £52,500 +16.66% 9
Yorkshire 0 5 £23,500 -
North West -11 5 £32,500 +38.29% 1
South East -27 4 £33,750 -4.25% 5
South West - 1 £32,500 -
Web Marketing
UK

Web Marketing
Top 30 Related IT Skills in England

For the 6 months to 3 March 2015, IT jobs across the England region citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 80 (100.00%) Marketing
2 41 (51.25%) Analytics
3 36 (45.00%) SEO
4 34 (42.50%) Pay per click
5 33 (41.25%) E-Commerce
6 29 (36.25%) Digital Marketing
7 24 (30.00%) PHP
8 22 (27.50%) HTML
8 22 (27.50%) Web Analytics
9 20 (25.00%) CSS
10 18 (22.50%) JavaScript
11 17 (21.25%) Google
11 17 (21.25%) Google Analytics
11 17 (21.25%) User Experience
12 16 (20.00%) Advertising
13 15 (18.75%) MySQL
14 14 (17.50%) MVC
14 14 (17.50%) CRM
14 14 (17.50%) jQuery
14 14 (17.50%) Social Media
15 13 (16.25%) OO
15 13 (16.25%) Competitor Analysis
16 11 (13.75%) Time Management
16 11 (13.75%) Degree
16 11 (13.75%) Flash
16 11 (13.75%) .NET
17 10 (12.50%) Apache
17 10 (12.50%) B2C
17 10 (12.50%) CMS
18 9 (11.25%) SQL Server

Web Marketing
Top Related IT Skills in England by Category

For the 6 months to 3 March 2015, IT jobs across the England region citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 10 (12.50%) Apache
1 10 (12.50%) CMS
2 5 (6.25%) Sitecore CMS
3 4 (5.00%) WordPress
4 3 (3.75%) Drupal
4 3 (3.75%) Umbraco
5 2 (2.50%) Kentico
5 2 (2.50%) Node.js
6 1 (1.25%) MODX
6 1 (1.25%) EPiServer CMS
Applications
1 6 (7.50%) Photoshop
2 5 (6.25%) MS Excel
3 2 (2.50%) Adobe Illustrator
3 2 (2.50%) MS PowerPoint
3 2 (2.50%) Adobe Creative Suite
3 2 (2.50%) MS Office
4 1 (1.25%) MS Project
Business Applications
1 17 (21.25%) Google Analytics
2 3 (3.75%) SiteCatalyst
3 1 (1.25%) Tridion
3 1 (1.25%) WebTrends
Cloud Services
1 5 (6.25%) SaaS
2 1 (1.25%) MailChimp
2 1 (1.25%) Microsoft Azure
Communications & Networking
1 4 (5.00%) SMTP
2 3 (3.75%) Intranet
3 2 (2.50%) Internet
3 2 (2.50%) DNS
4 1 (1.25%) Extranet
4 1 (1.25%) SMS
Database & Business Intelligence
1 15 (18.75%) MySQL
2 9 (11.25%) SQL Server
3 5 (6.25%) RDBMS
3 5 (6.25%) Relational Database
4 2 (2.50%) SQL Server 2008
5 1 (1.25%) SQL Server 2012
5 1 (1.25%) MS Access
Development Applications
1 8 (10.00%) Subversion
2 2 (2.50%) Dreamweaver
3 1 (1.25%) Team Foundation Server
General
1 80 (100.00%) Marketing
2 16 (20.00%) Advertising
3 8 (10.00%) Finance
4 7 (8.75%) Law
5 4 (5.00%) Retail
6 3 (3.75%) Telecoms
7 1 (1.25%) Pharmaceutical
7 1 (1.25%) Automotive
7 1 (1.25%) Manufacturing
7 1 (1.25%) Publishing
7 1 (1.25%) Games
Job Titles
1 24 (30.00%) Developer
2 16 (20.00%) Web Manager
3 13 (16.25%) PHP Developer
4 12 (15.00%) Web Analytics Manager
5 10 (12.50%) E-Commerce Manager
6 9 (11.25%) PPC Specialist
6 9 (11.25%) PPC Manager
6 9 (11.25%) PPC Analyst
6 9 (11.25%) PPC Executive
7 6 (7.50%) Marketing Manager
8 5 (6.25%) Senior PHP Developer
8 5 (6.25%) Analyst
8 5 (6.25%) Web Developer
8 5 (6.25%) Senior Developer
8 5 (6.25%) Web Designer
8 5 (6.25%) PHP LAMP Developer
8 5 (6.25%) Designer
9 4 (5.00%) .NET Developer
10 3 (3.75%) Graduate
10 3 (3.75%) Data Analyst
Libraries, Frameworks & Software Standards
1 22 (27.50%) HTML
2 20 (25.00%) CSS
3 14 (17.50%) jQuery
4 11 (13.75%) .NET
4 11 (13.75%) Flash
5 8 (10.00%) LAMP
5 8 (10.00%) REST
5 8 (10.00%) ASP.NET
6 7 (8.75%) Ajax
7 6 (7.50%) JSON
8 5 (6.25%) Smarty
9 4 (5.00%) Web Services
9 4 (5.00%) XML
9 4 (5.00%) Twitter Bootstrap
10 3 (3.75%) SOAP
11 2 (2.50%) DOM
11 2 (2.50%) WAMP
11 2 (2.50%) CakePHP
12 1 (1.25%) .NET Framework
12 1 (1.25%) RESTful
Miscellaneous
1 17 (21.25%) User Experience
2 14 (17.50%) Social Media
3 5 (6.25%) Blog
4 3 (3.75%) Statistics
4 3 (3.75%) Mathematics
4 3 (3.75%) Analytical Skills
5 2 (2.50%) Graphic Design
6 1 (1.25%) Copywriting
6 1 (1.25%) Podcast
6 1 (1.25%) Social Network
6 1 (1.25%) New Media
6 1 (1.25%) Mobile App
6 1 (1.25%) W3C
Operating Systems
1 8 (10.00%) Windows
2 6 (7.50%) Linux
3 3 (3.75%) UNIX
Processes & Methodologies
1 41 (51.25%) Analytics
2 36 (45.00%) SEO
3 34 (42.50%) Pay per click
4 33 (41.25%) E-Commerce
5 29 (36.25%) Digital Marketing
6 22 (27.50%) Web Analytics
7 14 (17.50%) CRM
7 14 (17.50%) MVC
8 13 (16.25%) OO
8 13 (16.25%) Competitor Analysis
9 11 (13.75%) Time Management
10 10 (12.50%) B2C
11 9 (11.25%) Mentoring
12 8 (10.00%) OO PHP
12 8 (10.00%) Online Marketing
12 8 (10.00%) Agile Software Development
13 7 (8.75%) Web Design
13 7 (8.75%) Product Management
14 6 (7.50%) Web Development
15 5 (6.25%) B2B
Programming Languages
1 24 (30.00%) PHP
2 18 (22.50%) JavaScript
3 7 (8.75%) Java
4 6 (7.50%) C#
5 5 (6.25%) SQL
6 1 (1.25%) C
Qualifications
1 11 (13.75%) Degree
2 3 (3.75%) VCP4
3 1 (1.25%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (1.25%) Data Quality
Systems Management
1 1 (1.25%) Systems Management Server (SMS)
Vendors
1 17 (21.25%) Google
2 7 (8.75%) Adobe
3 5 (6.25%) Oracle
3 5 (6.25%) Sitecore
4 4 (5.00%) Facebook
4 4 (5.00%) Microsoft
4 4 (5.00%) Yahoo!
5 3 (3.75%) Twitter
5 3 (3.75%) EPiServer
6 1 (1.25%) Salesforce.com
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