The table below looks at the statistics for Web Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Web Marketing
Rank 841 842 829
Rank change year-on-year
+1 -13
Permanent jobs citing Web Marketing 37 59 26
As % of all permanent IT jobs located in England 0.036% 0.053% 0.026%
As % of the Processes & Methodologies category 0.042% 0.065% 0.032%
Number of salaries quoted 35 19 24
Average salary £40,000 £47,500 £35,000
Average salary % change year-on-year
-15.78% +35.71%
90% offered a salary of more than £24,000 £23,500 £22,500
10% offered a salary of more than £61,500 £51,500 £50,500
UK excluding London average salary £32,000 £35,500 £25,000
% change year-on-year
-9.85% +42.00%
Web Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
87191 91296 82288
As % of all permanent IT jobs located in England 84.48% 82.73% 80.93%
Number of salaries quoted 72102 74533 68537
Average salary £50,000 £50,000 £47,000
Average salary % change year-on-year
- +6.38%
90% offered a salary of more than £32,500 £32,000 £30,000
10% offered a salary of more than £75,000 £72,500 £74,100
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Web Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Web Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in England

Web Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing across the England region.

Web Marketing Salary Trend in England

Web Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Web Marketing across the England region over the 3 months to 3 July 2015.

Web Marketing Salary Histogram in England

Web Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the England region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Yorkshire 0 11 £25,500 +8.51% 1
London +23 10 £40,000 -20.00% 3
South East +6 7 £24,000 -48.10% 2
North West -6 7 £40,000 +64.94% 2
South West - 2 £36,250 -
Web Marketing
UK

Web Marketing
Top 30 Related IT Skills in England

For the 6 months to 3 July 2015, IT jobs across the England region citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 81 (100.00%) Marketing
2 40 (49.38%) HTML
3 39 (48.15%) CSS
3 39 (48.15%) CMS
4 35 (43.21%) PHP
4 35 (43.21%) Analytics
5 32 (39.51%) JavaScript
6 31 (38.27%) jQuery
7 28 (34.57%) SEO
8 27 (33.33%) User Experience
9 24 (29.63%) Google Analytics
9 24 (29.63%) Google
9 24 (29.63%) Web Development
10 23 (28.40%) Digital Marketing
11 20 (24.69%) Pay per click
11 20 (24.69%) MySQL
11 20 (24.69%) Linux
12 19 (23.46%) Finance
12 19 (23.46%) Degree
13 17 (20.99%) Internet
14 16 (19.75%) Web Design
14 16 (19.75%) CSS3
14 16 (19.75%) HTML5
15 15 (18.52%) Adobe
16 14 (17.28%) W3C
16 14 (17.28%) Salesforce.com
16 14 (17.28%) XHTML
17 13 (16.05%) Competitor Analysis
18 12 (14.81%) Advertising
18 12 (14.81%) Social Media

Web Marketing
Top Related IT Skills in England by Category

For the 6 months to 3 July 2015, IT jobs across the England region citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 39 (48.15%) CMS
2 7 (8.64%) Apache
2 7 (8.64%) WordPress
3 4 (4.94%) Apache Solr
4 3 (3.70%) Drupal
5 2 (2.47%) WebSphere
6 1 (1.23%) MODX
6 1 (1.23%) Sitecore CMS
Applications
1 11 (13.58%) Adobe Creative Suite
2 7 (8.64%) Photoshop
3 6 (7.41%) MS Excel
4 5 (6.17%) Fireworks
4 5 (6.17%) Adobe Illustrator
4 5 (6.17%) MS Office
Business Applications
1 4 (4.94%) Workday HCM
2 2 (2.47%) Magento
Cloud Services
1 24 (29.63%) Google Analytics
2 4 (4.94%) Amazon AWS
3 3 (3.70%) Adobe Analytics
Communications & Networking
1 17 (20.99%) Internet
2 5 (6.17%) FTP
3 1 (1.23%) Intranet
3 1 (1.23%) SMS
3 1 (1.23%) SMTP
Database & Business Intelligence
1 20 (24.69%) MySQL
2 2 (2.47%) Oracle Reports
3 1 (1.23%) SQL Server
Development Applications
1 5 (6.17%) Dreamweaver
2 4 (4.94%) Subversion
2 4 (4.94%) JIRA
General
1 81 (100.00%) Marketing
2 19 (23.46%) Finance
3 12 (14.81%) Advertising
4 3 (3.70%) Pharmaceutical
5 2 (2.47%) Retail
5 2 (2.47%) Publishing
6 1 (1.23%) Games
6 1 (1.23%) Banking
6 1 (1.23%) Telecoms
Job Titles
1 43 (53.09%) Developer
2 32 (39.51%) Web Developer
3 22 (27.16%) PHP Developer
4 14 (17.28%) PHP Web Developer
5 9 (11.11%) PPC Specialist
5 9 (11.11%) PPC Manager
5 9 (11.11%) PPC Analyst
5 9 (11.11%) PPC Executive
6 7 (8.64%) Senior Developer
7 6 (7.41%) Front-End Developer
7 6 (7.41%) Front-End Web Developer
8 5 (6.17%) Sales Executive
8 5 (6.17%) Business Development Executive
9 4 (4.94%) Senior PHP Developer
9 4 (4.94%) Graduate
10 3 (3.70%) Analyst
10 3 (3.70%) Website Manager
10 3 (3.70%) Java Developer
10 3 (3.70%) Web Designer
10 3 (3.70%) Senior Web Developer
Libraries, Frameworks & Software Standards
1 40 (49.38%) HTML
2 39 (48.15%) CSS
3 31 (38.27%) jQuery
4 16 (19.75%) HTML5
4 16 (19.75%) CSS3
5 14 (17.28%) XHTML
6 10 (12.35%) Twitter Bootstrap
7 9 (11.11%) Web Services
8 8 (9.88%) .NET
9 7 (8.64%) Ajax
10 6 (7.41%) KnockoutJS
10 6 (7.41%) LESS
10 6 (7.41%) AngularJS
11 5 (6.17%) SOAP
11 5 (6.17%) XML
11 5 (6.17%) LAMP
11 5 (6.17%) REST
12 4 (4.94%) XSLT
12 4 (4.94%) ASP.NET
12 4 (4.94%) RESTful
Miscellaneous
1 27 (33.33%) User Experience
2 14 (17.28%) W3C
3 12 (14.81%) Social Media
4 7 (8.64%) Analytical Skills
5 5 (6.17%) Copywriting
5 5 (6.17%) Blog
6 4 (4.94%) Enterprise Cloud
6 4 (4.94%) Enterprise Software
7 3 (3.70%) Computer Science
7 3 (3.70%) Social Network
7 3 (3.70%) Kindle
7 3 (3.70%) Statistics
7 3 (3.70%) Mathematics
8 1 (1.23%) Physics
8 1 (1.23%) Mobile App
Operating Systems
1 20 (24.69%) Linux
2 1 (1.23%) Windows
Processes & Methodologies
1 35 (43.21%) Analytics
2 28 (34.57%) SEO
3 24 (29.63%) Web Development
4 23 (28.40%) Digital Marketing
5 20 (24.69%) Pay per click
6 16 (19.75%) Web Design
7 13 (16.05%) Competitor Analysis
8 11 (13.58%) OO
9 8 (9.88%) Online Marketing
10 7 (8.64%) Time Management
10 7 (8.64%) Web Analytics
10 7 (8.64%) Telemarketing
10 7 (8.64%) E-Commerce
10 7 (8.64%) OO PHP
11 6 (7.41%) Content Management
11 6 (7.41%) MVC
12 5 (6.17%) Agile Software Development
12 5 (6.17%) B2B
12 5 (6.17%) CRM
12 5 (6.17%) Business Development
Programming Languages
1 35 (43.21%) PHP
2 32 (39.51%) JavaScript
3 7 (8.64%) Java
4 3 (3.70%) C
4 3 (3.70%) C#
5 2 (2.47%) SQL
Qualifications
1 19 (23.46%) Degree
2 1 (1.23%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (3.70%) ISO 9001
Vendors
1 24 (29.63%) Google
2 15 (18.52%) Adobe
3 14 (17.28%) Salesforce.com
4 6 (7.41%) Oracle
5 4 (4.94%) Facebook
5 4 (4.94%) Twitter
6 2 (2.47%) PayPal
6 2 (2.47%) hybris
6 2 (2.47%) IBM
6 2 (2.47%) ATG
6 2 (2.47%) Endeca
7 1 (1.23%) Yahoo!
7 1 (1.23%) Microsoft
7 1 (1.23%) Sitecore
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