The first table below looks at the demand for Web Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Web Marketing
Rank 814 811 798
Rank change year-on-year
-3 -13
Permanent jobs citing Web Marketing 26 61 40
As % of all permanent IT jobs located in England 0.026% 0.053% 0.035%
As % of the Processes & Methodologies category 0.033% 0.071% 0.047%
Number of salaries quoted 25 60 39
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £21,000 £22,000 £22,500
10% offered a salary of more than £56,500 £45,000 £45,000
UK excluding London average salary £26,000 £31,500 £32,500
% change year-on-year
-17.46% -3.07%
All Processes & Methodologies
England
Permanent IT job ads with a match in the
Processes & Methodologies category
77891 86068 85027
As % of all permanent IT jobs located in England 76.57% 74.71% 73.45%
Number of salaries quoted 64634 73676 71655
Average salary £46,000 £47,500 £47,500
Average salary % change year-on-year
-3.15% -
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £75,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Web Marketing
UK

Web Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Web Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

England Web Marketing Jobs Demand Trend

Web Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing across the England region.

England Web Marketing Salary Trend

Web Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Marketing across the England region over the 3 months to 22 May 2013.

England Web Marketing Salary Histogram

Web Marketing
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the England region over the 3 months to 22 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
South East +5 8 £35,000 -6.66%
South West +5 8 £22,500 -29.68%
London +36 7 £55,000 +22.22%
North East - 2 £24,000 -
East of England - 1 £55,000 -
Web Marketing
UK

Web Marketing
Top 30 Related IT Skills

For the 6 months to 22 May 2013, IT jobs across the England region citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 64 (100.00%) Marketing
2 31 (48.44%) E-Commerce
3 29 (45.31%) HTML
4 27 (42.19%) CSS
5 25 (39.06%) SEO
6 23 (35.94%) Social Media
7 22 (34.38%) Analytics
7 22 (34.38%) Online Marketing
8 21 (32.81%) Google
9 18 (28.13%) Google Analytics
10 17 (26.56%) Digital Marketing
11 15 (23.44%) Photoshop
12 13 (20.31%) Email Marketing
12 13 (20.31%) Pay per click
12 13 (20.31%) Adobe Illustrator
13 12 (18.75%) Web Development
13 12 (18.75%) JavaScript
13 12 (18.75%) Project Management
14 11 (17.19%) Adobe
14 11 (17.19%) B2B
14 11 (17.19%) jQuery
14 11 (17.19%) Degree
14 11 (17.19%) Web Analytics
15 10 (15.63%) Retail
15 10 (15.63%) MS Excel
15 10 (15.63%) CMS
16 9 (14.06%) Internet
16 9 (14.06%) SharePoint
16 9 (14.06%) Content Management
16 9 (14.06%) Web Design

Web Marketing
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT jobs across the England region citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Development
1 29 (45.31%) HTML
2 27 (42.19%) CSS
3 11 (17.19%) jQuery
4 5 (7.813%) Ajax
5 3 (4.688%) ASP.NET MVC
5 3 (4.688%) ASP.NET
5 3 (4.688%) .NET
6 1 (1.563%) Laravel
6 1 (1.563%) LAMP
6 1 (1.563%) WSDL
6 1 (1.563%) SOAP
6 1 (1.563%) XML
6 1 (1.563%) Zend Framework
6 1 (1.563%) Symfony
Application Platforms
1 10 (15.63%) CMS
2 9 (14.06%) SharePoint
3 3 (4.688%) Windows Azure
3 3 (4.688%) Umbraco
3 3 (4.688%) IIS
3 3 (4.688%) Drupal
4 1 (1.563%) Apache
4 1 (1.563%) WordPress
4 1 (1.563%) Magento
Applications
1 15 (23.44%) Photoshop
2 13 (20.31%) Adobe Illustrator
3 10 (15.63%) MS Excel
4 3 (4.688%) Acrobat
5 2 (3.125%) InDesign
5 2 (3.125%) MS Project
5 2 (3.125%) MS Office
5 2 (3.125%) MS Visio
Business Applications
1 18 (28.13%) Google Analytics
2 7 (10.94%) WebTrends
3 1 (1.563%) SiteCatalyst
Communications & Networking
1 9 (14.06%) Internet
2 2 (3.125%) Wireless
3 1 (1.563%) Intranet
Database & Business Intelligence
1 5 (7.813%) MySQL
2 3 (4.688%) SQL Server
3 1 (1.563%) RDBMS
Development Applications
1 7 (10.94%) Dreamweaver
2 1 (1.563%) Git (software)
General
1 64 (100.00%) Marketing
2 10 (15.63%) Retail
3 7 (10.94%) Finance
4 4 (6.250%) Aerospace
4 4 (6.250%) Electronics
5 2 (3.125%) Games
5 2 (3.125%) Back Office
6 1 (1.563%) Publishing
6 1 (1.563%) Music
Job Titles
1 10 (15.63%) Developer
2 8 (12.50%) Web Designer
2 8 (12.50%) PPC Specialist
2 8 (12.50%) Analyst
2 8 (12.50%) Designer
2 8 (12.50%) PPC Executive
2 8 (12.50%) PPC Manager
2 8 (12.50%) PPC Analyst
3 7 (10.94%) Web Analyst
4 5 (7.813%) Consultant
5 4 (6.250%) Web Manager
5 4 (6.250%) PHP Developer
5 4 (6.250%) E-Commerce Manager
5 4 (6.250%) Web Developer
5 4 (6.250%) Marketing Assistant
5 4 (6.250%) User Experience Designer
6 3 (4.688%) Agile Project Manager
6 3 (4.688%) C# .NET Developer
6 3 (4.688%) Lead Designer
6 3 (4.688%) Project Manager
Miscellaneous
1 23 (35.94%) Social Media
2 7 (10.94%) Video Conferencing
2 7 (10.94%) Data Extraction
3 5 (7.813%) Digital Media
4 4 (6.250%) Statistics
4 4 (6.250%) Graphic Design
4 4 (6.250%) FMCG
5 3 (4.688%) Open Source
5 3 (4.688%) Copywriting
6 2 (3.125%) Photography
6 2 (3.125%) Social Network
6 2 (3.125%) Online Games
7 1 (1.563%) Mobile App
7 1 (1.563%) SaaS
7 1 (1.563%) W3C
7 1 (1.563%) Blog
Operating Systems
1 7 (10.94%) Linux
2 1 (1.563%) UNIX
Processes & Methodologies
1 31 (48.44%) E-Commerce
2 25 (39.06%) SEO
3 22 (34.38%) Analytics
3 22 (34.38%) Online Marketing
4 17 (26.56%) Digital Marketing
5 13 (20.31%) Email Marketing
5 13 (20.31%) Pay per click
6 12 (18.75%) Web Development
6 12 (18.75%) Project Management
7 11 (17.19%) B2B
7 11 (17.19%) Web Analytics
8 9 (14.06%) Content Management
8 9 (14.06%) Web Design
9 8 (12.50%) CRM
10 7 (10.94%) B2C
10 7 (10.94%) Data Cleansing
10 7 (10.94%) Statistical Analysis
11 6 (9.375%) Marketing Strategy
12 4 (6.250%) Agile Software Development
12 4 (6.250%) OO
Programming Languages
1 12 (18.75%) JavaScript
2 8 (12.50%) PHP
3 7 (10.94%) VBA
4 6 (9.375%) C
5 3 (4.688%) C#
6 1 (1.563%) Bash shell
6 1 (1.563%) Shell Script
6 1 (1.563%) SQL
6 1 (1.563%) PHP5
Qualifications
1 11 (17.19%) Degree
2 1 (1.563%) Dell Certification
2 1 (1.563%) MBA
Vendors
1 21 (32.81%) Google
2 11 (17.19%) Adobe
3 8 (12.50%) Coremetrics
4 7 (10.94%) Nokia
5 6 (9.375%) Salesforce.com
6 5 (7.813%) Microsoft
7 4 (6.250%) Omniture
8 2 (3.125%) Zend
8 2 (3.125%) SAP
8 2 (3.125%) Apple
9 1 (1.563%) Fredhopper
9 1 (1.563%) Facebook
9 1 (1.563%) Twitter
9 1 (1.563%) Dell
Stockton-on-Tees, North East
As a result of their continued growth, my client is looking for a web designer who has a creative flair and the ability to produce clean, innovative designs...
Hays Specialist Recruitment Ltd
Salary: £23000.00 - £25000.00 per annum + Benefits
Posted: 15 May 2013
England
You will be responsible for the development of the company's e-Commerce & web marketing strategy and will need a strong understanding of Search Engine Optimization (SEO) technology.
Progressive Recruitment
Salary: £55000 - £70000 per annum + OTE £100,000 to £200,000
Posted: 15 May 2013
West Midlands
New opportunity is available for a successful Commercial Director with a proven background managing successful sales teams and driving a web based marketing strategy to work for a...
Progressive Recruitment
Salary: £55000 - £60000 per annum + Benefits Package
Posted: 15 May 2013