The table below looks at the statistics for Marketing Strategy skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Strategy over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Marketing Strategy
Rank 687 705 706
Rank change year-on-year
+18 +1
Permanent jobs citing Marketing Strategy 176 154 166
As % of all permanent IT jobs located in England 0.18% 0.16% 0.16%
As % of the Processes & Methodologies category 0.21% 0.19% 0.21%
Number of salaries quoted 119 89 140
Average salary £45,000 £42,500 £40,000
Average salary % change year-on-year
+5.88% +6.25%
90% offered a salary of more than £27,100 £29,000 £26,150
10% offered a salary of more than £65,000 £80,500 £55,000
UK excluding London average salary £32,500 £37,500 £39,500
% change year-on-year
-13.33% -5.06%
Marketing Strategy
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
82712 80785 80914
As % of all permanent IT jobs located in England 82.90% 82.42% 80.17%
Number of salaries quoted 68126 64784 68263
Average salary £49,000 £47,500 £46,000
Average salary % change year-on-year
+3.15% +3.26%
90% offered a salary of more than £32,000 £31,000 £30,000
10% offered a salary of more than £75,000 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Marketing Strategy
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Strategy across the England region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in England

Marketing Strategy
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy across the England region.

Marketing Strategy Salary Trend in England

Marketing Strategy
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Marketing Strategy across the England region over the 3 months to 27 February 2015.

Marketing Strategy Salary Histogram in England

Marketing Strategy
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Strategy within the England region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +27 104 £50,000 +5.26% 13
North West -17 16 £32,500 -13.33% 1
South East -23 15 £30,000 -28.14% 5
East of England +2 12 £45,000 +55.17% 1
South West -8 9 £25,000 -36.30% 1
Yorkshire +8 8 £35,000 -
East Midlands - 5 - -
Midlands -5 4 £25,000 -58.33%
West Midlands - 1 £25,500 - 1
Marketing Strategy
UK

Marketing Strategy
Top 30 Related IT Skills in England

For the 6 months to 27 February 2015, IT jobs across the England region citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy.

1 349 (100.00%) Marketing
2 135 (38.68%) Digital Marketing
3 132 (37.82%) Social Media
4 115 (32.95%) Analytical Skills
5 97 (27.79%) Finance
6 96 (27.51%) Analytics
7 78 (22.35%) Degree
7 78 (22.35%) SEO
8 73 (20.92%) Pay per click
9 68 (19.48%) Advertising
10 67 (19.20%) CRM
11 59 (16.91%) Google
12 52 (14.90%) Business Development
12 52 (14.90%) B2B
12 52 (14.90%) Telecoms
13 51 (14.61%) E-Commerce
14 50 (14.33%) Google Analytics
15 48 (13.75%) Online Marketing
16 41 (11.75%) Retail
17 40 (11.46%) HTML
18 38 (10.89%) Twitter
19 35 (10.03%) Blog
20 33 (9.46%) MS Office
21 32 (9.17%) Facebook
22 30 (8.60%) Digital Media
23 28 (8.02%) Email Marketing
24 25 (7.16%) CMS
25 24 (6.88%) CSS
25 24 (6.88%) Microsoft
25 24 (6.88%) Project Management

Marketing Strategy
Top Related IT Skills in England by Category

For the 6 months to 27 February 2015, IT jobs across the England region citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 25 (7.16%) CMS
2 23 (6.59%) SAS
3 8 (2.29%) WordPress
3 8 (2.29%) Sitecore CMS
4 6 (1.72%) SharePoint
5 4 (1.15%) Umbraco
5 4 (1.15%) Commerce Server
5 4 (1.15%) TYPO3
5 4 (1.15%) Commerce Server 2007
5 4 (1.15%) Adobe CQ
6 2 (0.57%) Drupal
7 1 (0.29%) Lync
Applications
1 33 (9.46%) MS Office
2 18 (5.16%) MS Excel
3 15 (4.30%) MS PowerPoint
4 13 (3.72%) Photoshop
5 10 (2.87%) SPSS
6 9 (2.58%) Adobe Illustrator
7 6 (1.72%) InDesign
8 3 (0.86%) Adobe After Effects
9 2 (0.57%) Acrobat
9 2 (0.57%) Adobe Creative Suite
10 1 (0.29%) MS Visio
10 1 (0.29%) PowerPivot
Business Applications
1 50 (14.33%) Google Analytics
2 11 (3.15%) Dynamics CRM
3 4 (1.15%) Tridion
4 2 (0.57%) SiteCatalyst
5 1 (0.29%) Radian6
5 1 (0.29%) WebTrends
Cloud Services
1 7 (2.01%) SaaS
2 3 (0.86%) PaaS
3 2 (0.57%) Cloud Computing
3 2 (0.57%) Microsoft Azure
4 1 (0.29%) Google App Engine
4 1 (0.29%) Amazon AWS
4 1 (0.29%) CloudFront
4 1 (0.29%) IaaS
4 1 (0.29%) Google Cloud Platform
Communications & Networking
1 22 (6.30%) Internet
2 12 (3.44%) LAN
3 11 (3.15%) WAN
4 9 (2.58%) 3G
4 9 (2.58%) 2G
4 9 (2.58%) 4G
5 8 (2.29%) SSH
5 8 (2.29%) DAB
6 5 (1.43%) Intranet
7 4 (1.15%) Firewall
8 2 (0.57%) SMS
8 2 (0.57%) Broadband
9 1 (0.29%) Unified Communications
9 1 (0.29%) WLAN
9 1 (0.29%) HTTP
9 1 (0.29%) HTTPS
Database & Business Intelligence
1 11 (3.15%) SAS Enterprise Miner
2 10 (2.87%) Data Mining
3 7 (2.01%) MySQL
4 6 (1.72%) Base SAS
4 6 (1.72%) Big Data
5 3 (0.86%) SQL Server Integration Services
6 2 (0.57%) Relational Database
7 1 (0.29%) NoSQL
7 1 (0.29%) SQL Server
7 1 (0.29%) MS Access
7 1 (0.29%) RDBMS
Development Applications
1 9 (2.58%) Git (software)
2 8 (2.29%) Grunt
3 1 (0.29%) Balsamiq Mockups
3 1 (0.29%) Dreamweaver
3 1 (0.29%) Subversion
General
1 349 (100.00%) Marketing
2 97 (27.79%) Finance
3 68 (19.48%) Advertising
4 52 (14.90%) Telecoms
5 41 (11.75%) Retail
6 12 (3.44%) Banking
7 11 (3.15%) Local Government
7 11 (3.15%) Publishing
8 9 (2.58%) Legal
9 8 (2.29%) Retail Banking
10 5 (1.43%) German Language
11 4 (1.15%) Games
11 4 (1.15%) Financial Institution
12 2 (0.57%) Multimedia
13 1 (0.29%) Billing
13 1 (0.29%) Dutch Language
13 1 (0.29%) Electronics
13 1 (0.29%) Automotive
13 1 (0.29%) Law
13 1 (0.29%) Military
Job Titles
1 86 (24.64%) Marketing Manager
2 41 (11.75%) Marketing Executive
3 29 (8.31%) Analyst
4 24 (6.88%) Developer
5 23 (6.59%) Consultant
6 22 (6.30%) Digital Marketing Executive
7 20 (5.73%) Account Director
8 18 (5.16%) Insight Analyst
9 16 (4.58%) Digital Marketing Manager
10 15 (4.30%) PPC Specialist
10 15 (4.30%) PPC Manager
10 15 (4.30%) PPC Analyst
10 15 (4.30%) PPC Executive
11 14 (4.01%) Development Manager
11 14 (4.01%) Senior Consultant
12 13 (3.72%) Business Development Manager
12 13 (3.72%) Business Manager
13 12 (3.44%) SAS Analyst
13 12 (3.44%) Web Developer
14 10 (2.87%) Senior Analyst
Libraries, Frameworks & Software Standards
1 40 (11.46%) HTML
2 24 (6.88%) CSS
3 13 (3.72%) jQuery
4 12 (3.44%) .NET
5 9 (2.58%) Sass
5 9 (2.58%) Twitter Bootstrap
6 8 (2.29%) Laravel
6 8 (2.29%) Yii
6 8 (2.29%) LAMP
7 7 (2.01%) HTML5
8 4 (1.15%) CSS3
9 3 (0.86%) XHTML
10 2 (0.57%) LESS
10 2 (0.57%) Spring
10 2 (0.57%) ATL
10 2 (0.57%) Struts
10 2 (0.57%) Web Services
11 1 (0.29%) XML
11 1 (0.29%) Flash
11 1 (0.29%) BlazeDS
Miscellaneous
1 132 (37.82%) Social Media
2 115 (32.95%) Analytical Skills
3 35 (10.03%) Blog
4 30 (8.60%) Digital Media
5 23 (6.59%) Copywriting
6 22 (6.30%) Statistics
7 15 (4.30%) Graphic Design
7 15 (4.30%) Mathematics
7 15 (4.30%) User Experience
8 8 (2.29%) Economics
8 8 (2.29%) Open Source
9 7 (2.01%) SWIFT
10 6 (1.72%) Management Information System
11 5 (1.43%) E-Learning
12 4 (1.15%) FMCG
12 4 (1.15%) Social Network
13 3 (0.86%) Computer Science
13 3 (0.86%) Performance Metrics
14 2 (0.57%) Animation
14 2 (0.57%) Mobile Games
Operating Systems
1 2 (0.57%) Windows
1 2 (0.57%) Android
1 2 (0.57%) Windows Server 2008
1 2 (0.57%) Apple iOS
1 2 (0.57%) Windows Server 2012
Processes & Methodologies
1 135 (38.68%) Digital Marketing
2 96 (27.51%) Analytics
3 78 (22.35%) SEO
4 73 (20.92%) Pay per click
5 67 (19.20%) CRM
6 52 (14.90%) B2B
6 52 (14.90%) Business Development
7 51 (14.61%) E-Commerce
8 48 (13.75%) Online Marketing
9 28 (8.02%) Email Marketing
10 24 (6.88%) Project Management
11 22 (6.30%) Data Analysis
11 22 (6.30%) Web Analytics
12 20 (5.73%) B2C
13 19 (5.44%) Web Design
13 19 (5.44%) Data Management
13 19 (5.44%) Direct Marketing
13 19 (5.44%) Product Management
13 19 (5.44%) Social Media Marketing
13 19 (5.44%) Customer Insight
Programming Languages
1 23 (6.59%) SQL
2 16 (4.58%) PHP
3 14 (4.01%) JavaScript
4 8 (2.29%) C
5 4 (1.15%) SAS Macro
6 2 (0.57%) Java
7 1 (0.29%) VBA
7 1 (0.29%) Python
7 1 (0.29%) PHP5
Qualifications
1 78 (22.35%) Degree
2 7 (2.01%) MBA
3 4 (1.15%) ITIL Certification
4 2 (0.57%) Microsoft Certification
4 2 (0.57%) VCP4
5 1 (0.29%) Security Cleared
Quality Assurance & Compliance
1 9 (2.58%) SLA
2 4 (1.15%) PCI DSS
3 1 (0.29%) QA
System Software
1 3 (0.86%) Sendmail
2 2 (0.57%) Active Directory
Systems Management
1 8 (2.29%) cPanel
Vendors
1 59 (16.91%) Google
2 38 (10.89%) Twitter
3 32 (9.17%) Facebook
4 24 (6.88%) Microsoft
5 22 (6.30%) Adobe
6 11 (3.15%) Omniture
7 10 (2.87%) Salesforce.com
8 8 (2.29%) Business Objects
8 8 (2.29%) Sitecore
9 7 (2.01%) DoubleClick
9 7 (2.01%) Teradata
10 5 (1.43%) Marketo
11 3 (0.86%) Cisco
12 2 (0.57%) IBM
12 2 (0.57%) Cognizant
12 2 (0.57%) Actimize
12 2 (0.57%) Unica
12 2 (0.57%) HubSpot
13 1 (0.29%) ExactTarget
13 1 (0.29%) Birst
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