The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank - 96 83
Permanent jobs citing Pay per click 0 5 1
As % of all permanent IT jobs located in Glasgow - 0.44% 0.11%
As % of the Processes & Methodologies category - 0.53% 0.14%
Number of salaries quoted 0 4 0
Average salary - £25,000 -
UK excluding London average salary £28,000 £30,000 £25,000
% change year-on-year
-6.66% +20.00%
Pay per click
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1176 943 716
As % of all permanent IT jobs located in Glasgow 84.30% 82.72% 76.74%
Number of salaries quoted 682 630 455
Average salary £40,000 £42,500 £40,000
Average salary % change year-on-year
-5.88% +6.25%
90% offered a salary of more than £28,500 £30,000 £29,000
10% offered a salary of more than £57,500 £55,000 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Pay per click
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Glasgow

Pay per click
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Glasgow region.

Pay per click Salary Trend in Glasgow

Pay per click
Top 22 Related IT Skills in Glasgow

For the 6 months to 2 September 2014, IT jobs across the Glasgow region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 4 (100.00%) Marketing
2 3 (75.00%) Degree
2 3 (75.00%) SEO
2 3 (75.00%) Digital Marketing
3 2 (50.00%) User Acceptance Testing
3 2 (50.00%) Social Media
3 2 (50.00%) CMS
3 2 (50.00%) E-Commerce
3 2 (50.00%) EDI
3 2 (50.00%) B2B
3 2 (50.00%) Project Management
3 2 (50.00%) E-business
4 1 (25.00%) Web Development
4 1 (25.00%) Google Analytics
4 1 (25.00%) Internet Marketing
4 1 (25.00%) Internet
4 1 (25.00%) Yahoo!
4 1 (25.00%) Google
4 1 (25.00%) Facebook
4 1 (25.00%) Analytics
4 1 (25.00%) Campaign Management
4 1 (25.00%) Online Marketing

Pay per click
Top Related IT Skills in Glasgow by Category

For the 6 months to 2 September 2014, IT jobs across the Glasgow region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 2 (50.00%) CMS
Business Applications
1 1 (25.00%) Google Analytics
Communications & Networking
1 1 (25.00%) Internet
General
1 4 (100.00%) Marketing
Job Titles
1 2 (50.00%) PPC Specialist
1 2 (50.00%) PPC Manager
1 2 (50.00%) PPC Analyst
1 2 (50.00%) PPC Executive
1 2 (50.00%) Marketing Manager
2 1 (25.00%) Online Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (50.00%) EDI
Miscellaneous
1 2 (50.00%) Social Media
Processes & Methodologies
1 3 (75.00%) Digital Marketing
1 3 (75.00%) SEO
2 2 (50.00%) User Acceptance Testing
2 2 (50.00%) E-Commerce
2 2 (50.00%) B2B
2 2 (50.00%) Project Management
2 2 (50.00%) E-business
3 1 (25.00%) Online Marketing
3 1 (25.00%) Analytics
3 1 (25.00%) Campaign Management
3 1 (25.00%) Web Development
3 1 (25.00%) Internet Marketing
Qualifications
1 3 (75.00%) Degree
Vendors
1 1 (25.00%) Yahoo!
1 1 (25.00%) Google
1 1 (25.00%) Facebook