The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 31 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
31 May 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 111 98 104
Rank change year-on-year
-13 +6
Permanent jobs citing Pay per click 6 2 4
As % of all permanent IT jobs located in Glasgow 0.47% 0.17% 0.30%
As % of the Processes & Methodologies category 0.51% 0.19% 0.34%
Number of salaries quoted 6 1 1
Median salary £34,250 £35,000 £35,000
Median salary % change year-on-year
-2.14% -
UK excluding London median salary £31,250 £28,000 £29,000
% change year-on-year
+11.60% -3.44%
Pay per click
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1184 1065 1184
As % of all permanent IT jobs located in Glasgow 92.43% 90.72% 88.16%
Number of salaries quoted 654 704 773
Median salary £45,000 £42,500 £42,500
Median salary % change year-on-year
+5.88% -
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Pay per click
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Glasgow

Pay per click
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Glasgow region.

Pay per click Salary Trend in Glasgow

Pay per click
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Pay per click across the Glasgow region over the 3 months to 31 May 2016.

Pay per click Salary Histogram in Glasgow

Pay per click
Top 24 Related IT Skills in Glasgow

For the 6 months to 31 May 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Pay per click.

1 8 (100.00%) SEO
1 8 (100.00%) Marketing
1 8 (100.00%) Digital Marketing
2 5 (62.50%) Social Media
2 5 (62.50%) Banking
2 5 (62.50%) Google
3 4 (50.00%) Google Analytics
3 4 (50.00%) Email Marketing
3 4 (50.00%) Analytics
4 3 (37.50%) Campaign Analysis
4 3 (37.50%) User Experience
4 3 (37.50%) Analytical Skills
4 3 (37.50%) AdWords
5 2 (25.00%) Line Management
5 2 (25.00%) Project Management
6 1 (12.50%) CMS
6 1 (12.50%) HTML
6 1 (12.50%) CSS
6 1 (12.50%) CRM
6 1 (12.50%) Copywriting
6 1 (12.50%) Blog
6 1 (12.50%) Online Marketing
6 1 (12.50%) Marketing Strategy
6 1 (12.50%) Competitor Analysis

Pay per click
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) CMS
Cloud Services
1 4 (50.00%) Google Analytics
2 3 (37.50%) AdWords
General
1 8 (100.00%) Marketing
2 5 (62.50%) Banking
Job Titles
1 2 (25.00%) Digital Project Manager
1 2 (25.00%) Project Manager
2 1 (12.50%) Analyst
2 1 (12.50%) Consultant
2 1 (12.50%) Content Manager
2 1 (12.50%) Digital Analyst
2 1 (12.50%) Digital Marketer
2 1 (12.50%) Email Marketing Manager
2 1 (12.50%) Marketing Director
2 1 (12.50%) Marketing Manager
2 1 (12.50%) PPC Specialist
2 1 (12.50%) SEO Analyst
2 1 (12.50%) SEO Consultant
2 1 (12.50%) SEO Expert
2 1 (12.50%) SEO Specialist
2 1 (12.50%) Web Analyst
2 1 (12.50%) Web Consultant
2 1 (12.50%) Web Content Manager
2 1 (12.50%) Web Manager
Libraries, Frameworks & Software Standards
1 1 (12.50%) CSS
1 1 (12.50%) HTML
Miscellaneous
1 5 (62.50%) Social Media
2 3 (37.50%) Analytical Skills
2 3 (37.50%) User Experience
3 1 (12.50%) Blog
3 1 (12.50%) Copywriting
Processes & Methodologies
1 8 (100.00%) Digital Marketing
1 8 (100.00%) SEO
2 4 (50.00%) Analytics
2 4 (50.00%) Email Marketing
3 3 (37.50%) Campaign Analysis
4 2 (25.00%) Line Management
4 2 (25.00%) Project Management
5 1 (12.50%) Competitor Analysis
5 1 (12.50%) CRM
5 1 (12.50%) Marketing Strategy
5 1 (12.50%) Online Marketing
Vendors
1 5 (62.50%) Google