The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 25 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Aug 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 99 107 -
Rank change year-on-year
+8 -
Permanent jobs citing Pay per click 1 1 0
As % of all permanent IT jobs located in Glasgow 0.085% 0.079% -
As % of the Processes & Methodologies category 0.093% 0.086% -
Number of salaries quoted 1 1 0
Median salary £33,500 £37,500 -
Median salary % change year-on-year
-10.66% -
UK excluding London median salary £32,500 £27,500 £28,000
% change year-on-year
+18.18% -1.78%
Pay per click
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1070 1159 1289
As % of all permanent IT jobs located in Glasgow 91.45% 91.55% 90.84%
Number of salaries quoted 537 736 785
Median salary £42,500 £45,000 £40,000
Median salary % change year-on-year
-5.55% +12.50%
90% offered a salary of more than £30,000 £34,500 £30,000
10% offered a salary of more than £60,000 £57,500 £62,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Glasgow

Pay per click
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Glasgow region.

Pay per click Salary Trend in Glasgow

Pay per click
Top 22 Related IT Skills in Glasgow

For the 6 months to 25 August 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Pay per click.

1 6 (100.00%) SEO
1 6 (100.00%) Marketing
1 6 (100.00%) Digital Marketing
2 3 (50.00%) Email Marketing
2 3 (50.00%) Banking
2 3 (50.00%) Google
2 3 (50.00%) Social Media
2 3 (50.00%) User Experience
3 2 (33.33%) Analytical Skills
3 2 (33.33%) Google Analytics
3 2 (33.33%) Project Management
3 2 (33.33%) Analytics
3 2 (33.33%) Campaign Analysis
3 2 (33.33%) Line Management
4 1 (16.67%) CMS
4 1 (16.67%) HTML
4 1 (16.67%) CSS
4 1 (16.67%) CRM
4 1 (16.67%) Copywriting
4 1 (16.67%) Blog
4 1 (16.67%) Marketing Strategy
4 1 (16.67%) AdWords

Pay per click
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) CMS
Cloud Services
1 2 (33.33%) Google Analytics
2 1 (16.67%) AdWords
General
1 6 (100.00%) Marketing
2 3 (50.00%) Banking
Job Titles
1 2 (33.33%) Digital Project Manager
1 2 (33.33%) Project Manager
2 1 (16.67%) Analyst
2 1 (16.67%) Consultant
2 1 (16.67%) Content Manager
2 1 (16.67%) Digital Analyst
2 1 (16.67%) Digital Marketer
2 1 (16.67%) Email Marketing Manager
2 1 (16.67%) Marketing Manager
2 1 (16.67%) PPC Specialist
2 1 (16.67%) SEO Analyst
2 1 (16.67%) SEO Consultant
2 1 (16.67%) SEO Specialist
2 1 (16.67%) Web Analyst
2 1 (16.67%) Web Consultant
2 1 (16.67%) Web Content Manager
2 1 (16.67%) Web Manager
Libraries, Frameworks & Software Standards
1 1 (16.67%) CSS
1 1 (16.67%) HTML
Miscellaneous
1 3 (50.00%) Social Media
1 3 (50.00%) User Experience
2 2 (33.33%) Analytical Skills
3 1 (16.67%) Blog
3 1 (16.67%) Copywriting
Processes & Methodologies
1 6 (100.00%) Digital Marketing
1 6 (100.00%) SEO
2 3 (50.00%) Email Marketing
3 2 (33.33%) Analytics
3 2 (33.33%) Campaign Analysis
3 2 (33.33%) Line Management
3 2 (33.33%) Project Management
4 1 (16.67%) CRM
4 1 (16.67%) Marketing Strategy
Vendors
1 3 (50.00%) Google