The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 105 - 94
Rank change year-on-year
- 0
Permanent jobs citing Pay per click 1 0 4
As % of all permanent IT jobs located in Glasgow 0.077% - 0.36%
As % of the Processes & Methodologies category 0.086% - 0.43%
Number of salaries quoted 1 0 3
Average salary £37,500 - £25,000
UK excluding London average salary £27,500 £28,000 £30,000
% change year-on-year
-1.78% -6.66%
Pay per click
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1160 1212 936
As % of all permanent IT jobs located in Glasgow 89.78% 87.51% 83.65%
Number of salaries quoted 729 715 620
Average salary £45,000 £40,000 £42,500
Average salary % change year-on-year
+12.50% -5.88%
90% offered a salary of more than £34,000 £30,000 £30,000
10% offered a salary of more than £63,000 £55,000 £57,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Pay per click
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Glasgow

Pay per click
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Glasgow region.

Pay per click Salary Trend in Glasgow

Pay per click
Top 16 Related IT Skills in Glasgow

For the 6 months to 28 August 2015, IT jobs across the Glasgow region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 3 (100.00%) SEO
1 3 (100.00%) Google
1 3 (100.00%) Marketing
2 2 (66.67%) CRM
2 2 (66.67%) Google Analytics
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Social Media
2 2 (66.67%) Analytics
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Facebook
3 1 (33.33%) Email Marketing
3 1 (33.33%) Data Modelling
3 1 (33.33%) Advertising
3 1 (33.33%) Technical Architecture
3 1 (33.33%) Degree
3 1 (33.33%) Blog

Pay per click
Top Related IT Skills in Glasgow by Category

For the 6 months to 28 August 2015, IT jobs across the Glasgow region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Cloud Services
1 2 (66.67%) Google Analytics
General
1 3 (100.00%) Marketing
2 1 (33.33%) Advertising
Job Titles
1 1 (33.33%) Marketing Manager
1 1 (33.33%) PPC Specialist
1 1 (33.33%) Digital Marketing Manager
1 1 (33.33%) PPC Manager
1 1 (33.33%) PPC Analyst
1 1 (33.33%) PPC Executive
Miscellaneous
1 2 (66.67%) Social Media
2 1 (33.33%) Blog
Processes & Methodologies
1 3 (100.00%) SEO
2 2 (66.67%) CRM
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Analytics
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Data Modelling
3 1 (33.33%) Technical Architecture
3 1 (33.33%) Email Marketing
Qualifications
1 1 (33.33%) Degree
Vendors
1 3 (100.00%) Google
2 1 (33.33%) Facebook