The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 1 May 2016 with a comparison to the same period in the previous 2 years.

3 months to
1 May 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 109 105 103
Rank change year-on-year
-4 -2
Permanent jobs citing Pay per click 4 2 13
As % of all permanent IT jobs located in Glasgow 0.32% 0.16% 0.92%
As % of the Processes & Methodologies category 0.35% 0.17% 1.04%
Number of salaries quoted 4 1 4
Average salary £38,750 £35,000 £32,500
Average salary % change year-on-year
+10.71% +7.69%
90% offered a salary of more than £31,850 £35,000 £30,000
10% offered a salary of more than £44,250 £35,000 £43,750
UK excluding London average salary £31,000 £28,250 £30,000
% change year-on-year
+9.73% -5.83%
Pay per click
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1156 1147 1245
As % of all permanent IT jobs located in Glasgow 91.38% 91.18% 87.99%
Number of salaries quoted 681 769 820
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £32,500 £33,000 £30,000
10% offered a salary of more than £61,500 £55,000 £60,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Pay per click
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Glasgow

Pay per click
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Glasgow region.

Pay per click Salary Trend in Glasgow

Pay per click
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Pay per click across the Glasgow region over the 3 months to 1 May 2016.

Pay per click Salary Histogram in Glasgow

Pay per click
Top 30 Related IT Skills in Glasgow

For the 6 months to 1 May 2016, IT jobs across the Glasgow region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 8 (100.00%) SEO
1 8 (100.00%) Marketing
2 6 (75.00%) Google
2 6 (75.00%) Google Analytics
2 6 (75.00%) Digital Marketing
2 6 (75.00%) Analytics
3 5 (62.50%) Banking
4 4 (50.00%) Social Media
4 4 (50.00%) AdWords
5 3 (37.50%) Online Marketing
6 2 (25.00%) Campaign Analysis
6 2 (25.00%) User Experience
6 2 (25.00%) Analytical Skills
6 2 (25.00%) Email Marketing
6 2 (25.00%) Copywriting
6 2 (25.00%) Advertising
6 2 (25.00%) HTML
6 2 (25.00%) CSS
7 1 (12.50%) CRM
7 1 (12.50%) Internet
7 1 (12.50%) Project Management
7 1 (12.50%) PHP
7 1 (12.50%) SQL
7 1 (12.50%) .NET
7 1 (12.50%) CMS
7 1 (12.50%) Agile Software Development
7 1 (12.50%) Blog
7 1 (12.50%) Search Engine Marketing
7 1 (12.50%) Internet Marketing
7 1 (12.50%) Competitor Analysis

Pay per click
Top Related IT Skills in Glasgow by Category

For the 6 months to 1 May 2016, IT jobs across the Glasgow region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 1 (12.50%) CMS
Cloud Services
1 6 (75.00%) Google Analytics
2 4 (50.00%) AdWords
Communications & Networking
1 1 (12.50%) Internet
General
1 8 (100.00%) Marketing
2 5 (62.50%) Banking
3 2 (25.00%) Advertising
Job Titles
1 2 (25.00%) Marketing Manager
2 1 (12.50%) Analyst
2 1 (12.50%) Consultant
2 1 (12.50%) Content Manager
2 1 (12.50%) Digital Account Manager
2 1 (12.50%) Digital Analyst
2 1 (12.50%) Digital Marketer
2 1 (12.50%) Digital Marketing Manager
2 1 (12.50%) Digital Project Manager
2 1 (12.50%) Email Marketing Manager
2 1 (12.50%) Head of Search
2 1 (12.50%) Marketing Director
2 1 (12.50%) Project Manager
2 1 (12.50%) SEO Analyst
2 1 (12.50%) SEO Consultant
2 1 (12.50%) SEO Expert
2 1 (12.50%) Web Analyst
2 1 (12.50%) Web Consultant
2 1 (12.50%) Web Content Manager
2 1 (12.50%) Web Manager
Libraries, Frameworks & Software Standards
1 2 (25.00%) CSS
1 2 (25.00%) HTML
2 1 (12.50%) .NET
Miscellaneous
1 4 (50.00%) Social Media
2 2 (25.00%) Analytical Skills
2 2 (25.00%) Copywriting
2 2 (25.00%) User Experience
3 1 (12.50%) Algorithms
3 1 (12.50%) Blog
Processes & Methodologies
1 8 (100.00%) SEO
2 6 (75.00%) Analytics
2 6 (75.00%) Digital Marketing
3 3 (37.50%) Online Marketing
4 2 (25.00%) Campaign Analysis
4 2 (25.00%) Email Marketing
5 1 (12.50%) Agile Software Development
5 1 (12.50%) Campaign Management
5 1 (12.50%) Competitor Analysis
5 1 (12.50%) CRM
5 1 (12.50%) Internet Marketing
5 1 (12.50%) Link Building
5 1 (12.50%) Marketing Strategy
5 1 (12.50%) People Management
5 1 (12.50%) Project Management
5 1 (12.50%) Search Engine Marketing
5 1 (12.50%) Web Usability
Programming Languages
1 1 (12.50%) PHP
1 1 (12.50%) SQL
Vendors
1 6 (75.00%) Google
2 1 (12.50%) Omniture