The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 3 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Mar 2015
Same period 2014 Same period 2013
Marketing
Rank 70 76 79
Rank change year-on-year
+6 +3
Permanent jobs citing Marketing 23 30 6
As % of all permanent IT jobs located in Glasgow 2.02% 2.26% 0.66%
As % of the General category 4.46% 4.63% 1.49%
Number of salaries quoted 11 20 2
Average salary £32,500 £30,000 £25,250
Average salary % change year-on-year
+8.33% +18.81%
90% offered a salary of more than £30,000 £24,750 £25,050
10% offered a salary of more than £35,000 £42,500 £25,450
UK excluding London average salary £37,500 £37,500 £35,000
% change year-on-year
- +7.14%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Glasgow region.

General Category
Glasgow
Permanent IT job ads with a match in the
General category
516 648 404
As % of all permanent IT jobs located in Glasgow 45.30% 48.91% 44.15%
Number of salaries quoted 343 415 214
Average salary £48,500 £44,500 £43,000
Average salary % change year-on-year
+8.98% +3.48%
90% offered a salary of more than £33,300 £27,250 £33,250
10% offered a salary of more than £62,500 £56,500 £62,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Glasgow region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Glasgow region.

Marketing Salary Trend in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 3 March 2015, IT jobs across the Glasgow region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 13 (32.50%) HTML
1 13 (32.50%) CSS
2 12 (30.00%) Degree
3 10 (25.00%) JavaScript
3 10 (25.00%) SQL
4 9 (22.50%) SQL Server
4 9 (22.50%) Finance
4 9 (22.50%) Digital Marketing
5 8 (20.00%) Web Development
5 8 (20.00%) CMS
6 7 (17.50%) SEO
6 7 (17.50%) T-SQL
6 7 (17.50%) Pay per click
6 7 (17.50%) HTML5
6 7 (17.50%) CSS3
6 7 (17.50%) User Experience
7 6 (15.00%) UX Design
7 6 (15.00%) Agile Software Development
7 6 (15.00%) .NET
7 6 (15.00%) Oracle
8 5 (12.50%) DTV
8 5 (12.50%) Electronics
8 5 (12.50%) Telecoms
8 5 (12.50%) Programme Management
8 5 (12.50%) Manufacturing
8 5 (12.50%) SAP
8 5 (12.50%) ERP
8 5 (12.50%) Business Intelligence
8 5 (12.50%) Ajax
8 5 (12.50%) SAP Oil and Gas

Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 3 March 2015, IT jobs across the Glasgow region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (20.00%) CMS
2 4 (10.00%) WordPress
3 3 (7.50%) IIS
4 2 (5.00%) Umbraco
4 2 (5.00%) Sitecore CMS
5 1 (2.50%) Apache
Applications
1 2 (5.00%) MS Office
2 1 (2.50%) Adobe Illustrator
2 1 (2.50%) Photoshop
2 1 (2.50%) MS Project
Business Applications
1 5 (12.50%) SAP Oil and Gas
Communications & Networking
1 4 (10.00%) Network Security
Database & Business Intelligence
1 9 (22.50%) SQL Server
2 5 (12.50%) Relational Database
3 2 (5.00%) Data Warehouse
3 2 (5.00%) DTS
3 2 (5.00%) SQL Server Reporting Services
3 2 (5.00%) SQL Server Integration Services
3 2 (5.00%) SQL Server 2008
3 2 (5.00%) SQL Server 2012
Development Applications
1 2 (5.00%) Subversion
1 2 (5.00%) Git (software)
General
1 9 (22.50%) Finance
2 5 (12.50%) Electronics
2 5 (12.50%) Telecoms
2 5 (12.50%) Manufacturing
3 4 (10.00%) Banking
4 3 (7.50%) Automotive
5 2 (5.00%) Retail
5 2 (5.00%) Investment Banking
Job Titles
1 15 (37.50%) Developer
2 8 (20.00%) Analyst
3 6 (15.00%) Consultant
3 6 (15.00%) PPC Specialist
3 6 (15.00%) PPC Manager
3 6 (15.00%) PPC Analyst
3 6 (15.00%) PPC Executive
4 5 (12.50%) SQL Developer
5 4 (10.00%) SQL DBA
5 4 (10.00%) Software Support Analyst
5 4 (10.00%) DBA
5 4 (10.00%) Web Developer
5 4 (10.00%) Coordinator
5 4 (10.00%) Support Analyst
5 4 (10.00%) Sales Manager
6 3 (7.50%) SQL Server DBA
6 3 (7.50%) IT Support Analyst
6 3 (7.50%) SQL Server Developer
6 3 (7.50%) Ruby Developer
6 3 (7.50%) IT Support
Libraries, Frameworks & Software Standards
1 13 (32.50%) HTML
1 13 (32.50%) CSS
2 7 (17.50%) HTML5
2 7 (17.50%) CSS3
3 6 (15.00%) .NET
4 5 (12.50%) Ajax
4 5 (12.50%) jQuery
5 4 (10.00%) ASP.NET
6 3 (7.50%) Ruby on Rails
7 2 (5.00%) XML
7 2 (5.00%) XSLT
7 2 (5.00%) Backbone.js
7 2 (5.00%) AngularJS
7 2 (5.00%) ASP.NET Web Forms
8 1 (2.50%) Symfony
8 1 (2.50%) Yii
Miscellaneous
1 7 (17.50%) User Experience
2 5 (12.50%) Social Media
2 5 (12.50%) DTV
3 2 (5.00%) Replication
3 2 (5.00%) Clustering
4 1 (2.50%) Graphic Design
Operating Systems
1 2 (5.00%) UNIX
1 2 (5.00%) Linux
1 2 (5.00%) SUSE
1 2 (5.00%) CentOS
Processes & Methodologies
1 9 (22.50%) Digital Marketing
2 8 (20.00%) Web Development
3 7 (17.50%) SEO
3 7 (17.50%) Pay per click
4 6 (15.00%) UX Design
4 6 (15.00%) Agile Software Development
5 5 (12.50%) Business Development
5 5 (12.50%) Programme Management
5 5 (12.50%) ERP
5 5 (12.50%) Business Intelligence
6 4 (10.00%) Change Management
6 4 (10.00%) E-Commerce
6 4 (10.00%) Email Marketing
6 4 (10.00%) Customer Engagement
6 4 (10.00%) Web Marketing
6 4 (10.00%) Time Management
6 4 (10.00%) Web Application Development
7 3 (7.50%) Mentoring
7 3 (7.50%) Coaching
7 3 (7.50%) Kanban
Programming Languages
1 10 (25.00%) JavaScript
1 10 (25.00%) SQL
2 7 (17.50%) T-SQL
3 4 (10.00%) C#
4 3 (7.50%) Ruby
5 2 (5.00%) XPath
5 2 (5.00%) XQuery
5 2 (5.00%) PHP
Qualifications
1 12 (30.00%) Degree
Quality Assurance & Compliance
1 4 (10.00%) QA
2 3 (7.50%) SLA
Vendors
1 6 (15.00%) Oracle
2 5 (12.50%) SAP
3 2 (5.00%) Red Hat
3 2 (5.00%) EPiServer
3 2 (5.00%) Sitecore
3 2 (5.00%) Ektron
4 1 (2.50%) Microsoft