The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Marketing
Rank 71 63 72
Rank change year-on-year
-8 +9
Permanent jobs citing Marketing 29 43 27
As % of all permanent IT jobs located in Glasgow 2.48% 3.25% 2.29%
As % of the General category 5.28% 7.26% 5.09%
Number of salaries quoted 20 27 27
Average salary £35,500 £35,000 £35,000
Average salary % change year-on-year
+1.42% -
90% offered a salary of more than £32,250 £20,900 £26,900
10% offered a salary of more than £43,250 £41,000 £50,000
UK excluding London average salary £40,000 £38,000 £37,500
% change year-on-year
+5.26% +1.33%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Glasgow region.

General Category
Glasgow
Permanent IT job ads with a match in the
General category
549 592 530
As % of all permanent IT jobs located in Glasgow 47.00% 44.68% 44.92%
Number of salaries quoted 363 349 312
Average salary £45,000 £48,000 £45,000
Average salary % change year-on-year
-6.25% +6.66%
90% offered a salary of more than £34,650 £32,500 £33,500
10% offered a salary of more than £65,000 £60,000 £60,000
UK excluding London average salary £45,000 £43,000 £42,500
% change year-on-year
+4.65% +1.17%

Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Glasgow region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Glasgow region.

Marketing Salary Trend in Glasgow

Marketing
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Marketing across the Glasgow region over the 3 months to 22 May 2015.

Marketing Salary Histogram in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 22 May 2015, IT jobs across the Glasgow region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 17 (34.00%) Degree
2 14 (28.00%) Node.js
3 13 (26.00%) HTML
4 12 (24.00%) CSS
4 12 (24.00%) User Experience
5 11 (22.00%) Web Application Development
5 11 (22.00%) SQL Server
5 11 (22.00%) Web Development
6 10 (20.00%) JavaScript
6 10 (20.00%) HTML5
7 9 (18.00%) CSS3
7 9 (18.00%) Agile Software Development
8 8 (16.00%) SEO
8 8 (16.00%) Pay per click
8 8 (16.00%) E-Commerce
8 8 (16.00%) MVC
8 8 (16.00%) Digital Marketing
9 7 (14.00%) Time Management
9 7 (14.00%) WCF
9 7 (14.00%) Git (software)
9 7 (14.00%) RESTful
9 7 (14.00%) ASP.NET MVC
9 7 (14.00%) BDD
9 7 (14.00%) NoSQL
9 7 (14.00%) Entity Framework
9 7 (14.00%) ASP.NET Web API
9 7 (14.00%) CRM
9 7 (14.00%) .NET
9 7 (14.00%) C#
9 7 (14.00%) ASP.NET

Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 22 May 2015, IT jobs across the Glasgow region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 14 (28.00%) Node.js
2 7 (14.00%) CMS
3 4 (8.00%) WordPress
4 1 (2.00%) Apache
Applications
1 2 (4.00%) MS Office
2 1 (2.00%) Photoshop
2 1 (2.00%) MS Excel
2 1 (2.00%) Adobe Illustrator
Business Applications
1 2 (4.00%) Magento
Cloud Services
1 1 (2.00%) Google Analytics
Communications & Networking
1 4 (8.00%) Network Security
Database & Business Intelligence
1 11 (22.00%) SQL Server
2 7 (14.00%) NoSQL
3 5 (10.00%) Relational Database
3 5 (10.00%) Data Warehouse
4 4 (8.00%) DTS
5 1 (2.00%) MySQL
Development Applications
1 7 (14.00%) Git (software)
General
1 6 (12.00%) Retail
2 5 (10.00%) Banking
2 5 (10.00%) Finance
3 3 (6.00%) Automotive
4 2 (4.00%) Advertising
5 1 (2.00%) Dutch Language
5 1 (2.00%) French Language
5 1 (2.00%) Telecoms
5 1 (2.00%) Investment Banking
Job Titles
1 24 (48.00%) Developer
2 7 (14.00%) PPC Specialist
2 7 (14.00%) PPC Manager
2 7 (14.00%) PPC Analyst
2 7 (14.00%) PPC Executive
2 7 (14.00%) Consultant
2 7 (14.00%) .NET Developer
3 5 (10.00%) Analyst
3 5 (10.00%) Web Developer
3 5 (10.00%) Sales Manager
4 4 (8.00%) PHP Developer
4 4 (8.00%) SQL Developer
4 4 (8.00%) Coordinator
4 4 (8.00%) Front-End Developer
5 3 (6.00%) IT Support
5 3 (6.00%) Support Analyst
5 3 (6.00%) Software Support Analyst
5 3 (6.00%) IT Support Analyst
6 2 (4.00%) Communications Manager
6 2 (4.00%) Senior PHP Developer
Libraries, Frameworks & Software Standards
1 13 (26.00%) HTML
2 12 (24.00%) CSS
3 10 (20.00%) HTML5
4 9 (18.00%) CSS3
5 7 (14.00%) WCF
5 7 (14.00%) RESTful
5 7 (14.00%) ASP.NET MVC
5 7 (14.00%) Entity Framework
5 7 (14.00%) ASP.NET Web API
5 7 (14.00%) .NET
5 7 (14.00%) ASP.NET
5 7 (14.00%) .NET Framework
6 6 (12.00%) Ajax
7 5 (10.00%) jQuery
8 3 (6.00%) AngularJS
8 3 (6.00%) Twitter Bootstrap
8 3 (6.00%) KnockoutJS
9 1 (2.00%) Symfony
9 1 (2.00%) Yii
9 1 (2.00%) Sass
Miscellaneous
1 12 (24.00%) User Experience
2 6 (12.00%) Social Media
3 3 (6.00%) Open Source
4 2 (4.00%) Analytical Skills
5 1 (2.00%) Blog
5 1 (2.00%) Computer Science
5 1 (2.00%) Data Structures
5 1 (2.00%) Graphic Design
Operating Systems
1 4 (8.00%) UNIX
2 1 (2.00%) Android
2 1 (2.00%) Apple iOS
Processes & Methodologies
1 11 (22.00%) Web Application Development
1 11 (22.00%) Web Development
2 9 (18.00%) Agile Software Development
3 8 (16.00%) SEO
3 8 (16.00%) Pay per click
3 8 (16.00%) E-Commerce
3 8 (16.00%) MVC
3 8 (16.00%) Digital Marketing
4 7 (14.00%) Time Management
4 7 (14.00%) BDD
4 7 (14.00%) CRM
4 7 (14.00%) Business Development
4 7 (14.00%) TDD
5 6 (12.00%) Continuous Improvement
5 6 (12.00%) UX Design
6 5 (10.00%) ERP
7 4 (8.00%) Data Management
7 4 (8.00%) Change Management
7 4 (8.00%) Email Marketing
7 4 (8.00%) Customer Engagement
Programming Languages
1 10 (20.00%) JavaScript
2 7 (14.00%) C#
2 7 (14.00%) Ruby
3 6 (12.00%) SQL
4 5 (10.00%) PHP
5 4 (8.00%) T-SQL
Qualifications
1 17 (34.00%) Degree
Quality Assurance & Compliance
1 4 (8.00%) QA
2 3 (6.00%) SLA
Vendors
1 4 (8.00%) Oracle
2 2 (4.00%) Google
2 2 (4.00%) Microsoft
3 1 (2.00%) Facebook
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