The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Marketing
Rank 87 84 86
Rank change year-on-year
-3 +2
Permanent jobs citing Marketing 19 28 12
As % of all permanent IT jobs located in Glasgow 1.47% 2.02% 1.07%
As % of the General category 3.44% 4.37% 2.53%
Number of salaries quoted 12 20 9
Average salary £50,000 £41,000 £27,500
Average salary % change year-on-year
+21.95% +49.09%
90% offered a salary of more than £33,000 £32,000 £25,000
10% offered a salary of more than £60,000 £44,600 £55,000
UK excluding London average salary £37,500 £37,500 £35,000
% change year-on-year
- +7.14%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Glasgow region.

General Category
Glasgow
Permanent IT job ads with a match in the
General category
552 641 475
As % of all permanent IT jobs located in Glasgow 42.72% 46.28% 42.45%
Number of salaries quoted 318 377 290
Average salary £45,000 £42,500 £47,500
Average salary % change year-on-year
+5.88% -10.52%
90% offered a salary of more than £32,500 £32,500 £34,750
10% offered a salary of more than £65,000 £62,500 £62,500
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Glasgow region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Glasgow region.

Marketing Salary Trend in Glasgow

Marketing
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Marketing across the Glasgow region over the 3 months to 28 August 2015.

Marketing Salary Histogram in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 28 August 2015, IT jobs across the Glasgow region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 16 (34.04%) Digital Marketing
2 15 (31.91%) Node.js
3 13 (27.66%) SQL Server
4 12 (25.53%) Agile Software Development
5 11 (23.40%) Degree
6 9 (19.15%) Business Development
6 9 (19.15%) .NET
6 9 (19.15%) HTML
6 9 (19.15%) E-Commerce
7 8 (17.02%) ASP.NET
7 8 (17.02%) CSS
7 8 (17.02%) C#
7 8 (17.02%) MVC
7 8 (17.02%) Finance
7 8 (17.02%) .NET Framework
7 8 (17.02%) WCF
7 8 (17.02%) Git (software)
7 8 (17.02%) RESTful
7 8 (17.02%) TDD
7 8 (17.02%) Ruby
7 8 (17.02%) Entity Framework
7 8 (17.02%) NoSQL
7 8 (17.02%) ASP.NET MVC
7 8 (17.02%) BDD
7 8 (17.02%) Web Application Development
7 8 (17.02%) ASP.NET Web API
7 8 (17.02%) User Experience
8 7 (14.89%) Telecoms
8 7 (14.89%) SQL
8 7 (14.89%) CRM

Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 28 August 2015, IT jobs across the Glasgow region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 15 (31.91%) Node.js
2 3 (6.38%) CMS
3 1 (2.13%) Exchange Server 2010
3 1 (2.13%) SharePoint
3 1 (2.13%) MS Exchange
3 1 (2.13%) Exchange Server 2013
Applications
1 2 (4.26%) MS Office
1 2 (4.26%) MS Excel
2 1 (2.13%) Photoshop
Business Applications
1 6 (12.77%) SAP Oil and Gas
2 2 (4.26%) Magento
Cloud Services
1 2 (4.26%) Google Analytics
1 2 (4.26%) Cloud Computing
1 2 (4.26%) SaaS
Communications & Networking
1 1 (2.13%) SMS
1 1 (2.13%) SAN
1 1 (2.13%) iSCSI
1 1 (2.13%) NetScaler
Database & Business Intelligence
1 13 (27.66%) SQL Server
2 8 (17.02%) NoSQL
3 4 (8.51%) Data Warehouse
4 3 (6.38%) DTS
5 1 (2.13%) SQL Server Reporting Services
5 1 (2.13%) SQL Server 2005
5 1 (2.13%) SQL Server Integration Services
5 1 (2.13%) SQL Server 2008
5 1 (2.13%) MySQL
Development Applications
1 8 (17.02%) Git (software)
General
1 8 (17.02%) Finance
2 7 (14.89%) Telecoms
3 6 (12.77%) Electronics
3 6 (12.77%) Manufacturing
4 5 (10.64%) Retail
5 4 (8.51%) Banking
6 3 (6.38%) Advertising
7 1 (2.13%) Investment Banking
7 1 (2.13%) Dutch Language
7 1 (2.13%) French Language
Job Titles
1 19 (40.43%) Developer
2 8 (17.02%) .NET Developer
3 4 (8.51%) Coordinator
3 4 (8.51%) Analyst
3 4 (8.51%) Front-End Developer
4 3 (6.38%) PHP Developer
4 3 (6.38%) SQL Developer
5 2 (4.26%) Data Analyst
5 2 (4.26%) Consultant
5 2 (4.26%) Sales Executive
5 2 (4.26%) Senior Developer
5 2 (4.26%) Product Manager
5 2 (4.26%) Data Manager
5 2 (4.26%) Senior Sales Executive
5 2 (4.26%) Designer
5 2 (4.26%) Senior PHP Developer
6 1 (2.13%) Exchange Engineer
6 1 (2.13%) Messaging Engineer
6 1 (2.13%) PPC Specialist
6 1 (2.13%) Software Analyst
Libraries, Frameworks & Software Standards
1 9 (19.15%) HTML
1 9 (19.15%) .NET
2 8 (17.02%) ASP.NET
2 8 (17.02%) CSS
2 8 (17.02%) .NET Framework
2 8 (17.02%) WCF
2 8 (17.02%) RESTful
2 8 (17.02%) ASP.NET MVC
2 8 (17.02%) Entity Framework
2 8 (17.02%) ASP.NET Web API
3 5 (10.64%) HTML5
4 4 (8.51%) CSS3
5 3 (6.38%) KnockoutJS
5 3 (6.38%) AngularJS
5 3 (6.38%) Twitter Bootstrap
6 1 (2.13%) Sass
6 1 (2.13%) jQuery
6 1 (2.13%) Ajax
Miscellaneous
1 8 (17.02%) User Experience
2 6 (12.77%) DTV
3 3 (6.38%) Analytical Skills
3 3 (6.38%) Data Structures
3 3 (6.38%) Social Media
4 2 (4.26%) Clustering
4 2 (4.26%) Statistics
5 1 (2.13%) Graphic Design
5 1 (2.13%) Computer Science
5 1 (2.13%) Blog
5 1 (2.13%) Fat Client
5 1 (2.13%) Data Centre
5 1 (2.13%) Thin Client
5 1 (2.13%) Blackberry
Operating Systems
1 4 (8.51%) UNIX
1 4 (8.51%) Windows
2 2 (4.26%) Windows 7
3 1 (2.13%) Apple iOS
3 1 (2.13%) Solaris
3 1 (2.13%) Linux
3 1 (2.13%) Android
3 1 (2.13%) Windows Server 2008
Processes & Methodologies
1 16 (34.04%) Digital Marketing
2 12 (25.53%) Agile Software Development
3 9 (19.15%) E-Commerce
3 9 (19.15%) Business Development
4 8 (17.02%) BDD
4 8 (17.02%) Web Application Development
4 8 (17.02%) TDD
4 8 (17.02%) MVC
5 7 (14.89%) CRM
6 6 (12.77%) Programme Management
6 6 (12.77%) Business Intelligence
6 6 (12.77%) Web Development
7 5 (10.64%) Data Management
7 5 (10.64%) Analytics
7 5 (10.64%) Continuous Improvement
7 5 (10.64%) Marketing Strategy
8 4 (8.51%) Time Management
8 4 (8.51%) B2B
9 3 (6.38%) SEO
9 3 (6.38%) Open Source
Programming Languages
1 8 (17.02%) C#
1 8 (17.02%) Ruby
2 7 (14.89%) SQL
3 6 (12.77%) JavaScript
4 4 (8.51%) T-SQL
5 3 (6.38%) PHP
6 1 (2.13%) PowerShell
6 1 (2.13%) Bash Shell
6 1 (2.13%) VBScript
6 1 (2.13%) Shell Script
Qualifications
1 11 (23.40%) Degree
2 1 (2.13%) MCSE
2 1 (2.13%) Microsoft Certification
2 1 (2.13%) EMC Certification
Quality Assurance & Compliance
1 3 (6.38%) QA
System Software
1 3 (6.38%) Active Directory
2 1 (2.13%) VMware Workstation
2 1 (2.13%) Microsoft App-V
2 1 (2.13%) VMware Infrastructure
2 1 (2.13%) Hyper-V
2 1 (2.13%) XenApp
2 1 (2.13%) XenDesktop
Systems Management
1 1 (2.13%) SCCM
1 1 (2.13%) EdgeSight
Vendors
1 6 (12.77%) SAP
2 3 (6.38%) Google
2 3 (6.38%) VMware
3 2 (4.26%) Citrix
4 1 (2.13%) Veritas
4 1 (2.13%) Microsoft
4 1 (2.13%) EMC
4 1 (2.13%) Brocade
4 1 (2.13%) 3PAR
4 1 (2.13%) Facebook
4 1 (2.13%) AppSense
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