The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 24 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 Jul 2016
Same period 2015 Same period 2014
Marketing
Rank 80 83 92
Rank change year-on-year
+3 +9
Permanent jobs citing Marketing 31 20 26
As % of all permanent IT jobs located in Glasgow 2.43% 1.62% 1.89%
As % of the General category 5.54% 3.56% 4.04%
Number of salaries quoted 16 13 16
Median salary £41,250 £42,500 £36,500
Median salary % change year-on-year
-2.94% +16.43%
90% offered a salary of more than £30,000 £33,000 £27,500
10% offered a salary of more than £47,500 £59,000 £43,250
UK excluding London median salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Glasgow region.

General Category
Glasgow
Permanent IT job ads with a match in the
General category
560 562 644
As % of all permanent IT jobs located in Glasgow 43.89% 45.65% 46.87%
Number of salaries quoted 224 341 408
Median salary £47,500 £43,500 £47,500
Median salary % change year-on-year
+9.19% -8.42%
90% offered a salary of more than £32,500 £32,500 £32,500
10% offered a salary of more than £64,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year
- +2.27%

Marketing
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Glasgow region.

Marketing Salary Trend in Glasgow

Marketing
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Marketing across the Glasgow region over the 3 months to 24 July 2016.

Marketing Salary Histogram in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 24 July 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Marketing.

1 24 (38.10%) SQL Server
2 19 (30.16%) JavaScript
2 19 (30.16%) CMS
2 19 (30.16%) Banking
3 18 (28.57%) MVC
3 18 (28.57%) HTML
3 18 (28.57%) CSS
4 17 (26.98%) C#
4 17 (26.98%) Git (software)
5 16 (25.40%) Digital Marketing
5 16 (25.40%) SQL
5 16 (25.40%) Finance
6 15 (23.81%) Umbraco
7 14 (22.22%) Agile Software Development
8 13 (20.63%) IIS
8 13 (20.63%) .NET
8 13 (20.63%) Microsoft
8 13 (20.63%) Project Management
9 12 (19.05%) Web Development
10 11 (17.46%) Sass
10 11 (17.46%) User Experience
10 11 (17.46%) Visual Studio
11 10 (15.87%) Mentoring
11 10 (15.87%) jQuery
12 9 (14.29%) QA
12 9 (14.29%) Business Development
12 9 (14.29%) Microsoft Azure
12 9 (14.29%) MS Excel
12 9 (14.29%) Subversion
13 8 (12.70%) TDD

Marketing
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (30.16%) CMS
2 15 (23.81%) Umbraco
3 13 (20.63%) IIS
4 7 (11.11%) Sitecore CMS
5 5 (7.94%) SharePoint
6 3 (4.76%) Tomcat
6 3 (4.76%) WordPress
7 1 (1.59%) JBoss
7 1 (1.59%) SharePoint 2010
7 1 (1.59%) SharePoint 2013
Applications
1 9 (14.29%) MS Excel
2 4 (6.35%) MS Office
3 2 (3.17%) Adobe Illustrator
3 2 (3.17%) InDesign
3 2 (3.17%) Photoshop
Business Applications
1 4 (6.35%) Magento
2 2 (3.17%) SAP Oil and Gas
Cloud Services
1 9 (14.29%) Microsoft Azure
2 3 (4.76%) Google Analytics
3 2 (3.17%) AdWords
4 1 (1.59%) Amazon AWS
Database & Business Intelligence
1 24 (38.10%) SQL Server
2 8 (12.70%) SQL Server 2008
3 7 (11.11%) Data Warehouse
4 6 (9.52%) MySQL
5 5 (7.94%) QlikView
6 4 (6.35%) SQL Server Analysis Services
6 4 (6.35%) SQL Server Reporting Services
7 3 (4.76%) OLAP
7 3 (4.76%) OLTP
7 3 (4.76%) Oracle Database
7 3 (4.76%) Oracle Database 11g
7 3 (4.76%) SQL Server 2016
8 2 (3.17%) Enterprise Data Warehouse
8 2 (3.17%) SQL Server 2005
8 2 (3.17%) SQL Server Integration Services
8 2 (3.17%) Star Schema
9 1 (1.59%) Data Mining
9 1 (1.59%) MongoDB
9 1 (1.59%) NoSQL
9 1 (1.59%) SQL Server 2014
Development Applications
1 17 (26.98%) Git (software)
2 11 (17.46%) Visual Studio
3 9 (14.29%) Subversion
4 7 (11.11%) Jenkins
5 6 (9.52%) JIRA
5 6 (9.52%) Redmine
5 6 (9.52%) TortoiseSVN
6 2 (3.17%) Grunt
7 1 (1.59%) Maven
General
1 19 (30.16%) Banking
2 16 (25.40%) Finance
3 4 (6.35%) Law
3 4 (6.35%) Legal
3 4 (6.35%) Telecoms
4 2 (3.17%) Advertising
4 2 (3.17%) Electronics
4 2 (3.17%) Manufacturing
4 2 (3.17%) Retail
Job Titles
1 27 (42.86%) Developer
2 10 (15.87%) Senior Developer
3 7 (11.11%) Java Developer
3 7 (11.11%) Web Developer
4 5 (7.94%) Senior Java Developer
5 4 (6.35%) Analyst
5 4 (6.35%) Front End Developer (Client-Side Developer)
5 4 (6.35%) Head of Development
5 4 (6.35%) Head of Digital
5 4 (6.35%) Marketing Manager
6 3 (4.76%) Business Intelligence Developer
6 3 (4.76%) Content Manager
6 3 (4.76%) Digital Project Manager
6 3 (4.76%) Lead Developer
6 3 (4.76%) Project Manager
6 3 (4.76%) Technical Developer
6 3 (4.76%) Technical Director
6 3 (4.76%) Technical Leader
6 3 (4.76%) Web Content Manager
6 3 (4.76%) Web Manager
Libraries, Frameworks & Software Standards
1 18 (28.57%) CSS
1 18 (28.57%) HTML
2 13 (20.63%) .NET
3 11 (17.46%) Sass
4 10 (15.87%) jQuery
5 8 (12.70%) CSS3
5 8 (12.70%) HTML5
5 8 (12.70%) Spring
6 7 (11.11%) Hibernate
7 6 (9.52%) AngularJS
7 6 (9.52%) ASP.NET Web Forms
7 6 (9.52%) Razor View Engine
7 6 (9.52%) Twitter Bootstrap
8 5 (7.94%) Entity Framework
9 4 (6.35%) ASP.NET
9 4 (6.35%) XML
10 3 (4.76%) COM
10 3 (4.76%) J2EE
10 3 (4.76%) SOAP
10 3 (4.76%) Web Services
Miscellaneous
1 11 (17.46%) User Experience
2 8 (12.70%) Analytical Skills
2 8 (12.70%) FMCG
3 7 (11.11%) Social Media
4 5 (7.94%) Computer Science
5 4 (6.35%) Copywriting
6 3 (4.76%) Blog
6 3 (4.76%) Mathematics
7 2 (3.17%) Data Integration
7 2 (3.17%) EPoS
7 2 (3.17%) Health Informatics
7 2 (3.17%) Informatics
7 2 (3.17%) Management Information System
8 1 (1.59%) Derivative
8 1 (1.59%) Photography
8 1 (1.59%) SCADA
Operating Systems
1 4 (6.35%) Windows
2 2 (3.17%) Linux
3 1 (1.59%) Red Hat Enterprise Linux
3 1 (1.59%) Unix
Processes & Methodologies
1 18 (28.57%) MVC
2 16 (25.40%) Digital Marketing
3 14 (22.22%) Agile Software Development
4 13 (20.63%) Project Management
5 12 (19.05%) Web Development
6 10 (15.87%) Mentoring
7 9 (14.29%) Business Development
8 8 (12.70%) Content Management
8 8 (12.70%) Line Management
8 8 (12.70%) Resource Management
8 8 (12.70%) TDD
9 7 (11.11%) Business Intelligence
9 7 (11.11%) Continuous Improvement
9 7 (11.11%) E-Commerce
9 7 (11.11%) Pay per click
9 7 (11.11%) SEO
10 6 (9.52%) Front End Development
10 6 (9.52%) Performance Monitoring
10 6 (9.52%) Process Improvement
10 6 (9.52%) Validation
Programming Languages
1 19 (30.16%) JavaScript
2 17 (26.98%) C#
3 16 (25.40%) SQL
4 8 (12.70%) Java
5 5 (7.94%) T-SQL
6 2 (3.17%) PHP
6 2 (3.17%) PL/SQL
7 1 (1.59%) Perl
7 1 (1.59%) PowerShell
7 1 (1.59%) Python
7 1 (1.59%) VBScript
Qualifications
1 8 (12.70%) Degree
2 3 (4.76%) SC Cleared
2 3 (4.76%) Security Cleared
3 1 (1.59%) CGEIT
3 1 (1.59%) CISA
3 1 (1.59%) Cisco Certification
3 1 (1.59%) CISM
3 1 (1.59%) CRISC
3 1 (1.59%) ISEB
3 1 (1.59%) ISTQB
3 1 (1.59%) ISTQB Advanced Certification
3 1 (1.59%) ISTQB Foundation Certification
3 1 (1.59%) MCITP
3 1 (1.59%) Microsoft Certification
Quality Assurance & Compliance
1 9 (14.29%) QA
2 2 (3.17%) Data Quality
2 2 (3.17%) Disclosure Scotland
3 1 (1.59%) COBIT
3 1 (1.59%) ISO/IEC 27001
3 1 (1.59%) Sarbanes-Oxley
System Software
1 3 (4.76%) Docker
Systems Management
1 3 (4.76%) Puppet
Vendors
1 13 (20.63%) Microsoft
2 7 (11.11%) Sitecore
3 5 (7.94%) Oracle
4 4 (6.35%) Cognizant
4 4 (6.35%) Google
4 4 (6.35%) Zend
5 3 (4.76%) Adobe
5 3 (4.76%) Facebook
5 3 (4.76%) HP
5 3 (4.76%) Pardot
5 3 (4.76%) Salesforce.com
6 2 (3.17%) Dell
6 2 (3.17%) Fujitsu
6 2 (3.17%) Hootsuite
6 2 (3.17%) SAP
6 2 (3.17%) Twitter
7 1 (1.59%) Cisco