The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 81 88 66
Rank change year-on-year
+7 -22
Permanent jobs citing Marketing 27 13 18
As % of all permanent IT jobs located in Glasgow 1.94% 1.14% 1.93%
As % of the General category 4.25% 2.69% 4.64%
Number of salaries quoted 20 10 11
Average salary £41,000 £26,250 £40,000
Average salary % change year-on-year
+56.19% -34.37%
90% offered a salary of more than £32,000 £25,000 £30,000
10% offered a salary of more than £44,600 £55,000 £45,000
UK excluding London average salary £38,000 £35,000 £35,000
% change year-on-year
+8.57% -
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Glasgow region.

General Category
Glasgow
Permanent IT job ads with a match in the
General category
635 483 388
As % of all permanent IT jobs located in Glasgow 45.52% 42.37% 41.59%
Number of salaries quoted 365 298 230
Average salary £42,500 £47,500 £42,500
Average salary % change year-on-year
-10.52% +11.76%
90% offered a salary of more than £32,500 £35,000 £30,000
10% offered a salary of more than £62,500 £60,000 £62,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Glasgow region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Glasgow region.

Marketing Salary Trend in Glasgow

Marketing
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Marketing across the Glasgow region over the 3 months to 2 September 2014.

Marketing Salary Histogram in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 2 September 2014, IT jobs across the Glasgow region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 30 (47.62%) CSS
2 29 (46.03%) HTML
3 25 (39.68%) JavaScript
4 22 (34.92%) Digital Marketing
5 21 (33.33%) jQuery
6 17 (26.98%) Manufacturing
7 16 (25.40%) Finance
8 15 (23.81%) SQL
8 15 (23.81%) Business Intelligence
9 14 (22.22%) SAP
9 14 (22.22%) Electronics
9 14 (22.22%) Telecoms
9 14 (22.22%) DTV
9 14 (22.22%) Programme Management
9 14 (22.22%) SAP Oil and Gas
10 13 (20.63%) SOAP
10 13 (20.63%) PHP
11 12 (19.05%) Linux
12 11 (17.46%) SQL Server
13 10 (15.87%) Web Services
14 9 (14.29%) .NET
14 9 (14.29%) Java
14 9 (14.29%) Internet
14 9 (14.29%) Android
14 9 (14.29%) JSON
14 9 (14.29%) HTML5
14 9 (14.29%) REST
15 8 (12.70%) WebSphere
15 8 (12.70%) Apple iOS
15 8 (12.70%) Bash Shell

Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 2 September 2014, IT jobs across the Glasgow region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (12.70%) CMS
1 8 (12.70%) WebSphere
2 6 (9.52%) Drupal
3 5 (7.94%) Joomla!
3 5 (7.94%) WordPress
4 3 (4.76%) Umbraco
4 3 (4.76%) Apache
5 2 (3.17%) IIS
6 1 (1.59%) nginx
6 1 (1.59%) Tomcat
6 1 (1.59%) Oracle HTTP Server
6 1 (1.59%) BizTalk Server
Applications
1 7 (11.11%) Photoshop
2 5 (7.94%) Fireworks
3 3 (4.76%) MS PowerPoint
3 3 (4.76%) MS Excel
3 3 (4.76%) MS Visio
Business Applications
1 14 (22.22%) SAP Oil and Gas
2 1 (1.59%) Dynamics GP
2 1 (1.59%) Google Analytics
Communications & Networking
1 9 (14.29%) Internet
2 3 (4.76%) DNS
3 2 (3.17%) DHCP
3 2 (3.17%) SAN
4 1 (1.59%) WAN
4 1 (1.59%) X.509
4 1 (1.59%) Firewall
4 1 (1.59%) HTTP
4 1 (1.59%) TCP/IP
4 1 (1.59%) SSL
Database & Business Intelligence
1 11 (17.46%) SQL Server
2 4 (6.35%) DTS
3 2 (3.17%) SQL Server Integration Services
4 1 (1.59%) QlikView
4 1 (1.59%) SQL Server 2008
4 1 (1.59%) SQL Server 2012
4 1 (1.59%) Oracle Database
4 1 (1.59%) Data Mining
4 1 (1.59%) BusinessObjects
4 1 (1.59%) SQL Server Reporting Services
4 1 (1.59%) Oracle Reports
4 1 (1.59%) MySQL
Development Applications
1 5 (7.94%) Dreamweaver
2 3 (4.76%) Visual Studio
3 2 (3.17%) Team Foundation Server
4 1 (1.59%) Moq
4 1 (1.59%) NUnit
4 1 (1.59%) Subversion
4 1 (1.59%) Git (software)
General
1 17 (26.98%) Manufacturing
2 16 (25.40%) Finance
3 14 (22.22%) Electronics
3 14 (22.22%) Telecoms
4 6 (9.52%) Advertising
5 2 (3.17%) Banking
5 2 (3.17%) Investment Banking
6 1 (1.59%) Local Government
6 1 (1.59%) Retail
Job Titles
1 27 (42.86%) Developer
2 19 (30.16%) Web Developer
3 9 (14.29%) Analyst
4 6 (9.52%) PHP Developer
5 5 (7.94%) PHP Web Developer
6 4 (6.35%) Designer
6 4 (6.35%) Support Analyst
7 3 (4.76%) Product Manager
7 3 (4.76%) Project Manager
7 3 (4.76%) Ruby Developer
7 3 (4.76%) Marketing Manager
7 3 (4.76%) Software Support Analyst
7 3 (4.76%) Development Analyst
7 3 (4.76%) Software Development Analyst
7 3 (4.76%) Development Support Analyst
7 3 (4.76%) Creative Web Developer
8 2 (3.17%) PPC Executive
8 2 (3.17%) PPC Specialist
8 2 (3.17%) Build Engineer
8 2 (3.17%) PPC Manager
Libraries, Frameworks & Software Standards
1 30 (47.62%) CSS
2 29 (46.03%) HTML
3 21 (33.33%) jQuery
4 13 (20.63%) SOAP
5 10 (15.87%) Web Services
6 9 (14.29%) HTML5
6 9 (14.29%) .NET
6 9 (14.29%) JSON
6 9 (14.29%) REST
7 8 (12.70%) Spring
7 8 (12.70%) Ajax
8 7 (11.11%) CSS3
9 5 (7.94%) Sass
9 5 (7.94%) LESS
9 5 (7.94%) Twitter Bootstrap
9 5 (7.94%) XML
10 3 (4.76%) Ruby on Rails
10 3 (4.76%) Semantic HTML
11 2 (3.17%) EDI
11 2 (3.17%) ASP.NET
Miscellaneous
1 14 (22.22%) DTV
2 7 (11.11%) Social Media
3 5 (7.94%) Web 2.0
4 4 (6.35%) Visualisation
5 3 (4.76%) Augmented Reality
5 3 (4.76%) Open Source
5 3 (4.76%) Graphic Design
5 3 (4.76%) Video Editing
6 1 (1.59%) Computer Science
6 1 (1.59%) Fat Client
6 1 (1.59%) Mobile App
6 1 (1.59%) Thin Client
Operating Systems
1 12 (19.05%) Linux
2 9 (14.29%) Android
3 8 (12.70%) Apple iOS
4 7 (11.11%) UNIX
5 6 (9.52%) Windows
6 2 (3.17%) Solaris
6 2 (3.17%) Red Hat Enterprise Linux
7 1 (1.59%) CentOS
7 1 (1.59%) HPUX
7 1 (1.59%) SUSE
7 1 (1.59%) Fedora
Processes & Methodologies
1 22 (34.92%) Digital Marketing
2 15 (23.81%) Business Intelligence
3 14 (22.22%) Programme Management
4 8 (12.70%) Web Design
4 8 (12.70%) Responsive Web Design
5 6 (9.52%) SEO
6 5 (7.94%) Project Management
6 5 (7.94%) Agile Software Development
6 5 (7.94%) Web Development
7 4 (6.35%) Pay per click
7 4 (6.35%) User Acceptance Testing
7 4 (6.35%) Kanban
7 4 (6.35%) Market Research
7 4 (6.35%) Scrum
7 4 (6.35%) E-Commerce
8 3 (4.76%) B2B
8 3 (4.76%) SOA
8 3 (4.76%) Strategic Planning
8 3 (4.76%) Display Advertising
8 3 (4.76%) Coaching
Programming Languages
1 25 (39.68%) JavaScript
2 15 (23.81%) SQL
3 13 (20.63%) PHP
4 9 (14.29%) Java
5 8 (12.70%) Ruby
5 8 (12.70%) Bash Shell
6 7 (11.11%) T-SQL
7 6 (9.52%) Shell Script
8 5 (7.94%) C#
9 1 (1.59%) C++
9 1 (1.59%) Perl
9 1 (1.59%) VB
9 1 (1.59%) PL/SQL
9 1 (1.59%) PowerShell
9 1 (1.59%) R
Qualifications
1 4 (6.35%) Degree
2 3 (4.76%) SC Cleared
2 3 (4.76%) Security Cleared
3 1 (1.59%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 2 (3.17%) QA
System Software
1 1 (1.59%) Active Directory
1 1 (1.59%) VMware ESX
1 1 (1.59%) VMware Infrastructure
1 1 (1.59%) KVM
1 1 (1.59%) RHEV
Systems Management
1 1 (1.59%) CA SiteMinder
1 1 (1.59%) Puppet
1 1 (1.59%) HP UCMDB
Vendors
1 14 (22.22%) SAP
2 6 (9.52%) Microsoft
3 5 (7.94%) Adobe
4 4 (6.35%) Oracle
4 4 (6.35%) Facebook
5 3 (4.76%) Twitter
5 3 (4.76%) Red Hat
6 2 (3.17%) Business Objects
7 1 (1.59%) Cognos
7 1 (1.59%) HP
7 1 (1.59%) Citrix
7 1 (1.59%) Avaya
7 1 (1.59%) Informatica
7 1 (1.59%) Symantec
7 1 (1.59%) VMware
7 1 (1.59%) Yahoo!
7 1 (1.59%) Google
7 1 (1.59%) Vertica
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