The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 28 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 May 2016
Same period 2015 Same period 2014
Marketing
Rank 75 71 72
Rank change year-on-year
-4 +1
Permanent jobs citing Marketing 41 29 40
As % of all permanent IT jobs located in Glasgow 3.22% 2.40% 3.01%
As % of the General category 7.06% 5.08% 6.70%
Number of salaries quoted 25 20 26
Median salary £45,000 £39,250 £35,000
Median salary % change year-on-year
+14.64% +12.14%
90% offered a salary of more than £33,700 £32,250 £22,000
10% offered a salary of more than £57,500 £51,000 £41,250
UK excluding London median salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Glasgow region.

General Category
Glasgow
Permanent IT job ads with a match in the
General category
581 571 597
As % of all permanent IT jobs located in Glasgow 45.57% 47.31% 44.92%
Number of salaries quoted 257 371 359
Median salary £47,000 £45,000 £47,500
Median salary % change year-on-year
+4.44% -5.26%
90% offered a salary of more than £32,000 £34,500 £32,000
10% offered a salary of more than £61,500 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Glasgow region.

Marketing Salary Trend in Glasgow

Marketing
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Marketing across the Glasgow region over the 3 months to 28 May 2016.

Marketing Salary Histogram in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 28 May 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Marketing.

1 23 (31.94%) SQL Server
1 23 (31.94%) Banking
2 19 (26.39%) CMS
2 19 (26.39%) Digital Marketing
3 18 (25.00%) Microsoft
4 17 (23.61%) HTML
4 17 (23.61%) JavaScript
4 17 (23.61%) CSS
5 16 (22.22%) C#
5 16 (22.22%) SQL
5 16 (22.22%) MVC
6 15 (20.83%) Git (software)
6 15 (20.83%) User Experience
7 13 (18.06%) Finance
7 13 (18.06%) IIS
7 13 (18.06%) Project Management
8 12 (16.67%) .NET
8 12 (16.67%) Agile Software Development
8 12 (16.67%) Umbraco
9 11 (15.28%) User Acceptance Testing
9 11 (15.28%) Web Development
9 11 (15.28%) Visual Studio
10 10 (13.89%) Continuous Improvement
11 9 (12.50%) Sass
11 9 (12.50%) Mentoring
11 9 (12.50%) jQuery
11 9 (12.50%) SharePoint
11 9 (12.50%) Java
11 9 (12.50%) MS Excel
11 9 (12.50%) Subversion

Marketing
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (26.39%) CMS
2 13 (18.06%) IIS
3 12 (16.67%) Umbraco
4 9 (12.50%) SharePoint
5 7 (9.72%) Sitecore CMS
6 4 (5.56%) Tomcat
7 2 (2.78%) Drupal
8 1 (1.39%) Node.js
8 1 (1.39%) SharePoint 2010
8 1 (1.39%) SharePoint 2013
Applications
1 9 (12.50%) MS Excel
2 3 (4.17%) MS Office
2 3 (4.17%) Photoshop
Business Applications
1 5 (6.94%) Dynamics CRM
2 2 (2.78%) Magento
2 2 (2.78%) SAP Oil and Gas
Cloud Services
1 8 (11.11%) Microsoft Azure
2 7 (9.72%) Google Analytics
3 5 (6.94%) Yammer
4 3 (4.17%) AdWords
Communications & Networking
1 1 (1.39%) HTTP
1 1 (1.39%) SSL
Database & Business Intelligence
1 23 (31.94%) SQL Server
2 8 (11.11%) SQL Server 2008
3 6 (8.33%) MySQL
4 5 (6.94%) Data Warehouse
5 4 (5.56%) Oracle Database
5 4 (5.56%) QlikView
5 4 (5.56%) SQL Server Analysis Services
5 4 (5.56%) SQL Server Reporting Services
6 3 (4.17%) Oracle Database 11g
6 3 (4.17%) SQL Server Integration Services
7 2 (2.78%) OLAP
7 2 (2.78%) OLTP
7 2 (2.78%) SQL Server 2005
7 2 (2.78%) SQL Server 2016
8 1 (1.39%) BODI
8 1 (1.39%) Data Mining
8 1 (1.39%) Enterprise Data Warehouse
8 1 (1.39%) SQL Server 2014
8 1 (1.39%) Star Schema
Development Applications
1 15 (20.83%) Git (software)
2 11 (15.28%) Visual Studio
3 9 (12.50%) Subversion
4 6 (8.33%) Jenkins
4 6 (8.33%) JIRA
4 6 (8.33%) Redmine
4 6 (8.33%) TortoiseSVN
5 2 (2.78%) Grunt
6 1 (1.39%) Fiddler
6 1 (1.39%) Maven
6 1 (1.39%) Oracle APEX
6 1 (1.39%) SQL Server Management Studio (SSMS)
General
1 23 (31.94%) Banking
2 13 (18.06%) Finance
3 7 (9.72%) Telecoms
4 4 (5.56%) Law
4 4 (5.56%) Legal
5 3 (4.17%) Publishing
6 2 (2.78%) Electronics
6 2 (2.78%) Manufacturing
7 1 (1.39%) Retail
Job Titles
1 23 (31.94%) Developer
2 9 (12.50%) Analyst
2 9 (12.50%) Senior Developer
3 7 (9.72%) Consultant
3 7 (9.72%) Java Developer
4 5 (6.94%) Content Manager
4 5 (6.94%) CRM Consultant
4 5 (6.94%) Senior Java Developer
4 5 (6.94%) Web Developer
5 4 (5.56%) Head of Development
5 4 (5.56%) Head of Digital
6 3 (4.17%) Digital Project Manager
6 3 (4.17%) Front End Developer (Client-Side Developer)
6 3 (4.17%) Information Security Analyst
6 3 (4.17%) Lead Developer
6 3 (4.17%) Project Manager
6 3 (4.17%) Technical Developer
6 3 (4.17%) Technical Director
6 3 (4.17%) UX Analyst
6 3 (4.17%) Web Content Manager
Libraries, Frameworks & Software Standards
1 17 (23.61%) CSS
1 17 (23.61%) HTML
2 12 (16.67%) .NET
3 9 (12.50%) jQuery
3 9 (12.50%) Sass
4 8 (11.11%) Spring
5 7 (9.72%) Hibernate
6 6 (8.33%) AngularJS
6 6 (8.33%) ASP.NET Web Forms
6 6 (8.33%) CSS3
6 6 (8.33%) HTML5
6 6 (8.33%) Razor View Engine
7 5 (6.94%) Twitter Bootstrap
8 4 (5.56%) Entity Framework
9 3 (4.17%) ASP.NET
9 3 (4.17%) J2EE
9 3 (4.17%) JSON
9 3 (4.17%) SOAP
9 3 (4.17%) Web Services
9 3 (4.17%) XML
Miscellaneous
1 15 (20.83%) User Experience
2 7 (9.72%) Analytical Skills
3 6 (8.33%) FMCG
3 6 (8.33%) Social Media
4 5 (6.94%) Management Information System
4 5 (6.94%) Mobile App
5 4 (5.56%) Computer Science
6 3 (4.17%) Mathematics
7 2 (2.78%) EPoS
7 2 (2.78%) Health Informatics
7 2 (2.78%) Informatics
8 1 (1.39%) Blog
8 1 (1.39%) Copywriting
8 1 (1.39%) Data Integration
8 1 (1.39%) Replication
8 1 (1.39%) SCADA
Operating Systems
1 4 (5.56%) Windows
2 2 (2.78%) Linux
2 2 (2.78%) Unix
Processes & Methodologies
1 19 (26.39%) Digital Marketing
2 16 (22.22%) MVC
3 13 (18.06%) Project Management
4 12 (16.67%) Agile Software Development
5 11 (15.28%) User Acceptance Testing
5 11 (15.28%) Web Development
6 10 (13.89%) Continuous Improvement
7 9 (12.50%) Mentoring
8 8 (11.11%) Analytics
8 8 (11.11%) Business Development
8 8 (11.11%) Line Management
8 8 (11.11%) Pay per click
8 8 (11.11%) Resource Management
8 8 (11.11%) SEO
8 8 (11.11%) TDD
9 7 (9.72%) Business Intelligence
9 7 (9.72%) CRM
10 6 (8.33%) Content Management
10 6 (8.33%) Performance Management
10 6 (8.33%) Validation
Programming Languages
1 17 (23.61%) JavaScript
2 16 (22.22%) C#
2 16 (22.22%) SQL
3 9 (12.50%) Java
4 4 (5.56%) PL/SQL
5 3 (4.17%) T-SQL
6 1 (1.39%) PHP
6 1 (1.39%) PowerShell
6 1 (1.39%) VBScript
Qualifications
1 8 (11.11%) Degree
2 4 (5.56%) CISSP
3 3 (4.17%) SC Cleared
3 3 (4.17%) Security Cleared
4 1 (1.39%) Cisco Certification
4 1 (1.39%) ISEB
4 1 (1.39%) ISTQB
4 1 (1.39%) ISTQB Advanced Certification
4 1 (1.39%) ISTQB Foundation Certification
4 1 (1.39%) MCITP
4 1 (1.39%) Microsoft Certification
Quality Assurance & Compliance
1 8 (11.11%) QA
2 2 (2.78%) Disclosure Scotland
3 1 (1.39%) Data Quality
3 1 (1.39%) ISO/IEC 27001
System Software
1 3 (4.17%) Docker
2 2 (2.78%) RACF
Systems Management
1 3 (4.17%) Puppet
2 1 (1.39%) Oracle RMAN
2 1 (1.39%) Perfmon
Vendors
1 18 (25.00%) Microsoft
2 8 (11.11%) Google
3 7 (9.72%) Sitecore
4 6 (8.33%) Cognizant
5 5 (6.94%) Oracle
6 3 (4.17%) HP
7 2 (2.78%) Adobe
7 2 (2.78%) Dell
7 2 (2.78%) Fujitsu
7 2 (2.78%) SAP
7 2 (2.78%) Zend
8 1 (1.39%) Cisco
8 1 (1.39%) Cognos
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