The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 88 80 58
Rank change year-on-year
-8 -22
Permanent jobs citing Marketing 20 18 25
As % of all permanent IT jobs located in Glasgow 1.52% 1.65% 2.66%
As % of the General category 3.48% 3.86% 6.22%
Number of salaries quoted 16 13 15
Average salary £42,500 £37,500 £37,500
Average salary % change year-on-year
+13.33% -
90% offered a salary of more than £39,000 £25,000 £17,400
10% offered a salary of more than £50,000 £55,000 £45,000
UK excluding London average salary £39,000 £35,000 £35,000
% change year-on-year
+11.42% -
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Glasgow region.

General Category
Glasgow
Permanent IT job ads with a match in the
General category
574 466 402
As % of all permanent IT jobs located in Glasgow 43.75% 42.60% 42.77%
Number of salaries quoted 316 271 247
Average salary £42,500 £47,500 £41,500
Average salary % change year-on-year
-10.52% +14.45%
90% offered a salary of more than £35,000 £35,000 £29,500
10% offered a salary of more than £62,500 £60,000 £62,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Glasgow region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Glasgow region.

Marketing Salary Trend in Glasgow

Marketing
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Marketing across the Glasgow region over the 3 months to 22 September 2014.

Marketing Salary Histogram in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 22 September 2014, IT jobs across the Glasgow region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 25 (45.45%) CSS
2 24 (43.64%) HTML
3 20 (36.36%) JavaScript
4 19 (34.55%) Manufacturing
4 19 (34.55%) Digital Marketing
5 18 (32.73%) jQuery
6 17 (30.91%) Finance
6 17 (30.91%) Business Intelligence
7 16 (29.09%) DTV
7 16 (29.09%) SQL
7 16 (29.09%) SAP
7 16 (29.09%) Programme Management
7 16 (29.09%) Electronics
7 16 (29.09%) Telecoms
7 16 (29.09%) SAP Oil and Gas
8 13 (23.64%) SOAP
9 12 (21.82%) Linux
9 12 (21.82%) SQL Server
10 10 (18.18%) Web Services
11 9 (16.36%) T-SQL
11 9 (16.36%) .NET
11 9 (16.36%) Java
11 9 (16.36%) Internet
11 9 (16.36%) JSON
11 9 (16.36%) Android
11 9 (16.36%) REST
12 8 (14.55%) Responsive Web Design
12 8 (14.55%) Bash Shell
12 8 (14.55%) Apple iOS
12 8 (14.55%) PHP

Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 22 September 2014, IT jobs across the Glasgow region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (14.55%) WebSphere
2 5 (9.09%) WordPress
2 5 (9.09%) Joomla!
2 5 (9.09%) Drupal
2 5 (9.09%) CMS
3 3 (5.45%) IIS
4 2 (3.64%) Apache
4 2 (3.64%) Umbraco
5 1 (1.82%) BizTalk Server
5 1 (1.82%) Oracle HTTP Server
5 1 (1.82%) Tomcat
Applications
1 7 (12.73%) Photoshop
2 5 (9.09%) Fireworks
3 3 (5.45%) MS PowerPoint
3 3 (5.45%) MS Visio
3 3 (5.45%) MS Excel
Business Applications
1 16 (29.09%) SAP Oil and Gas
2 1 (1.82%) Google Analytics
2 1 (1.82%) Dynamics GP
Communications & Networking
1 9 (16.36%) Internet
2 3 (5.45%) DNS
3 2 (3.64%) DHCP
3 2 (3.64%) SAN
4 1 (1.82%) Firewall
4 1 (1.82%) X.509
4 1 (1.82%) SSL
4 1 (1.82%) HTTP
4 1 (1.82%) TCP/IP
Database & Business Intelligence
1 12 (21.82%) SQL Server
2 4 (7.27%) DTS
3 2 (3.64%) SQL Server Integration Services
4 1 (1.82%) SQL Server 2012
4 1 (1.82%) QlikView
4 1 (1.82%) SQL Server 2008
4 1 (1.82%) Oracle Database
4 1 (1.82%) SQL Server Reporting Services
4 1 (1.82%) Data Mining
4 1 (1.82%) BusinessObjects
4 1 (1.82%) MySQL
4 1 (1.82%) Oracle Reports
Development Applications
1 5 (9.09%) Dreamweaver
2 3 (5.45%) Visual Studio
3 1 (1.82%) Git (software)
3 1 (1.82%) Team Foundation Server
3 1 (1.82%) Subversion
General
1 19 (34.55%) Manufacturing
2 17 (30.91%) Finance
3 16 (29.09%) Electronics
3 16 (29.09%) Telecoms
4 6 (10.91%) Advertising
5 3 (5.45%) Investment Banking
5 3 (5.45%) Banking
6 1 (1.82%) Retail
Job Titles
1 19 (34.55%) Developer
2 15 (27.27%) Web Developer
3 12 (21.82%) Analyst
4 5 (9.09%) Support Analyst
5 4 (7.27%) Software Support Analyst
5 4 (7.27%) Designer
5 4 (7.27%) Development Analyst
5 4 (7.27%) Software Development Analyst
5 4 (7.27%) Development Support Analyst
6 3 (5.45%) Creative Web Developer
6 3 (5.45%) Project Manager
6 3 (5.45%) Business Analyst
6 3 (5.45%) Product Manager
7 2 (3.64%) Linux Systems Administrator
7 2 (3.64%) Linux Administrator
7 2 (3.64%) Marketing Manager
7 2 (3.64%) DBA
7 2 (3.64%) Web Designer
7 2 (3.64%) SQL DBA
7 2 (3.64%) Systems Administrator
Libraries, Frameworks & Software Standards
1 25 (45.45%) CSS
2 24 (43.64%) HTML
3 18 (32.73%) jQuery
4 13 (23.64%) SOAP
5 10 (18.18%) Web Services
6 9 (16.36%) .NET
6 9 (16.36%) JSON
6 9 (16.36%) REST
7 8 (14.55%) Ajax
7 8 (14.55%) Spring
8 6 (10.91%) HTML5
8 6 (10.91%) CSS3
9 5 (9.09%) Sass
9 5 (9.09%) LESS
9 5 (9.09%) XML
10 3 (5.45%) Semantic HTML
10 3 (5.45%) Twitter Bootstrap
11 2 (3.64%) ASP.NET
11 2 (3.64%) Ruby on Rails
12 1 (1.82%) AngularJS
Miscellaneous
1 16 (29.09%) DTV
2 6 (10.91%) User Experience
3 5 (9.09%) Social Media
3 5 (9.09%) Web 2.0
4 4 (7.27%) Visualisation
5 3 (5.45%) Augmented Reality
5 3 (5.45%) Open Source
5 3 (5.45%) Graphic Design
5 3 (5.45%) Video Editing
6 1 (1.82%) Computer Science
6 1 (1.82%) Fat Client
6 1 (1.82%) Mobile App
6 1 (1.82%) Thin Client
Operating Systems
1 12 (21.82%) Linux
2 9 (16.36%) Android
3 8 (14.55%) Apple iOS
4 7 (12.73%) UNIX
5 6 (10.91%) Windows
6 2 (3.64%) Solaris
6 2 (3.64%) SUSE
6 2 (3.64%) CentOS
6 2 (3.64%) Red Hat Enterprise Linux
7 1 (1.82%) Fedora
7 1 (1.82%) HPUX
Processes & Methodologies
1 19 (34.55%) Digital Marketing
2 17 (30.91%) Business Intelligence
3 16 (29.09%) Programme Management
4 8 (14.55%) Responsive Web Design
4 8 (14.55%) Web Design
5 5 (9.09%) Agile Software Development
5 5 (9.09%) Web Development
6 4 (7.27%) SEO
6 4 (7.27%) Market Research
7 3 (5.45%) User Acceptance Testing
7 3 (5.45%) Display Advertising
7 3 (5.45%) System Testing
7 3 (5.45%) Coaching
7 3 (5.45%) Project Management
7 3 (5.45%) Strategic Planning
7 3 (5.45%) Data Modelling
7 3 (5.45%) SOA
7 3 (5.45%) ITIL
8 2 (3.64%) Pay per click
8 2 (3.64%) Scrum
Programming Languages
1 20 (36.36%) JavaScript
2 16 (29.09%) SQL
3 9 (16.36%) T-SQL
3 9 (16.36%) Java
4 8 (14.55%) Bash Shell
4 8 (14.55%) PHP
5 7 (12.73%) Ruby
6 6 (10.91%) Shell Script
7 4 (7.27%) C#
8 1 (1.82%) R
8 1 (1.82%) PowerShell
8 1 (1.82%) VB
8 1 (1.82%) C++
8 1 (1.82%) PL/SQL
8 1 (1.82%) Perl
Qualifications
1 3 (5.45%) SC Cleared
1 3 (5.45%) Security Cleared
2 2 (3.64%) Degree
3 1 (1.82%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 3 (5.45%) QA
System Software
1 1 (1.82%) VMware Infrastructure
1 1 (1.82%) KVM
1 1 (1.82%) RHEV
1 1 (1.82%) VMware ESX
1 1 (1.82%) Active Directory
Systems Management
1 1 (1.82%) Puppet
1 1 (1.82%) HP UCMDB
1 1 (1.82%) CA SiteMinder
Vendors
1 16 (29.09%) SAP
2 5 (9.09%) Microsoft
2 5 (9.09%) Adobe
2 5 (9.09%) Oracle
3 4 (7.27%) Red Hat
3 4 (7.27%) Facebook
4 3 (5.45%) Twitter
5 2 (3.64%) Business Objects
6 1 (1.82%) Vertica
6 1 (1.82%) VMware
6 1 (1.82%) Yahoo!
6 1 (1.82%) Google
6 1 (1.82%) Symantec
6 1 (1.82%) Informatica
6 1 (1.82%) HP
6 1 (1.82%) Citrix
6 1 (1.82%) Avaya
6 1 (1.82%) Cognos
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