The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 21 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
21 Feb 2017
Same period 2016 Same period 2015
Marketing
Scotland / Glasgow
Rank 72 75 76
Rank change year-on-year
+3 +1
Permanent jobs citing Marketing 13 33 21
As % of all permanent IT jobs located in Glasgow 1.42% 2.44% 1.83%
As % of the General category 3.52% 6.61% 4.17%
Number of salaries quoted 9 17 12
Median salary £41,500 £50,000 £32,500
Median salary % change year-on-year
-17.00% +53.84%
90% offered a salary of more than £32,500 £27,000 £30,000
10% offered a salary of more than £53,000 £54,000 £35,000
UK excluding London median salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Glasgow region.

General Category
Glasgow
Permanent IT job ads with a match in the
General category
369 499 503
As % of all permanent IT jobs located in Glasgow 40.37% 36.83% 43.93%
Number of salaries quoted 219 258 324
Median salary £45,000 £45,000 £47,500
Median salary % change year-on-year
- -5.26%
90% offered a salary of more than £31,500 £27,500 £32,500
10% offered a salary of more than £70,000 £62,500 £60,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Glasgow region.

Marketing Salary Trend in Glasgow

Marketing
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Marketing across the Glasgow region over the 3 months to 21 February 2017.

Marketing Salary Histogram in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 21 February 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Marketing.

1 17 (50.00%) SQL Server
2 16 (47.06%) C#
3 15 (44.12%) JavaScript
4 14 (41.18%) SQL
5 12 (35.29%) HTML
5 12 (35.29%) CSS
6 11 (32.35%) Web Development
7 10 (29.41%) jQuery
7 10 (29.41%) OO
7 10 (29.41%) Stakeholder Management
8 9 (26.47%) OOD
8 9 (26.47%) Delphi
8 9 (26.47%) Digital Marketing
9 8 (23.53%) Sass
10 7 (20.59%) Cross-Browser Testing
10 7 (20.59%) Agile Software Development
10 7 (20.59%) FMCG
10 7 (20.59%) Git (software)
10 7 (20.59%) Business Development
11 6 (17.65%) .NET Framework
11 6 (17.65%) Umbraco
11 6 (17.65%) .NET
11 6 (17.65%) ASP.NET
11 6 (17.65%) MVC
11 6 (17.65%) Mentoring
11 6 (17.65%) Microsoft Azure
11 6 (17.65%) Jenkins
11 6 (17.65%) Twitter Bootstrap
12 5 (14.71%) ASP.NET MVC
12 5 (14.71%) Entity Framework

Marketing
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (17.65%) Umbraco
2 5 (14.71%) IIS
3 1 (2.94%) Apache
3 1 (2.94%) CMS
3 1 (2.94%) Drupal
3 1 (2.94%) SAS
3 1 (2.94%) WebSphere
3 1 (2.94%) WordPress
Applications
1 2 (5.88%) Adobe Creative Suite
2 1 (2.94%) MS Excel
Business Applications
1 2 (5.88%) Magento
2 1 (2.94%) Sage 200
Cloud Services
1 6 (17.65%) Microsoft Azure
2 1 (2.94%) Adobe Analytics
Communications & Networking
1 1 (2.94%) Internet
1 1 (2.94%) SSH
Database & Business Intelligence
1 17 (50.00%) SQL Server
2 3 (8.82%) MongoDB
3 1 (2.94%) Big Data
3 1 (2.94%) Data Mining
3 1 (2.94%) Data Warehouse
3 1 (2.94%) Hadoop
3 1 (2.94%) MySQL
3 1 (2.94%) NoSQL
3 1 (2.94%) QlikView
3 1 (2.94%) SQL Server 2005
3 1 (2.94%) SQL Server 2008
Development Applications
1 7 (20.59%) Git (software)
2 6 (17.65%) Jenkins
3 2 (5.88%) Subversion
4 1 (2.94%) Ant
4 1 (2.94%) Bitbucket
4 1 (2.94%) Grunt
4 1 (2.94%) Selenium
4 1 (2.94%) Visual Studio
4 1 (2.94%) Xcode
General
1 3 (8.82%) Banking
2 2 (5.88%) Finance
2 2 (5.88%) Retail
3 1 (2.94%) Advertising
3 1 (2.94%) Manufacturing
Job Titles
1 25 (73.53%) Developer
2 9 (26.47%) Delphi Developer
2 9 (26.47%) Web Developer
3 6 (17.65%) Analyst
4 5 (14.71%) .NET Developer
4 5 (14.71%) .NET Web Developer
5 4 (11.76%) Java Developer
6 3 (8.82%) Business Analyst
6 3 (8.82%) Senior Developer
7 2 (5.88%) Front End Developer (Client-Side Developer)
7 2 (5.88%) HTML CSS Developer
7 2 (5.88%) HTML Developer
7 2 (5.88%) JavaScript Developer
8 1 (2.94%) Android Developer
8 1 (2.94%) Front End Java Developer (Client-Side Java Developer)
8 1 (2.94%) iOS Developer
8 1 (2.94%) Sage 200 Consultant
8 1 (2.94%) Senior JavaScript Developer
8 1 (2.94%) Software Engineering Manager
8 1 (2.94%) SQL Analyst
Libraries, Frameworks & Software Standards
1 12 (35.29%) CSS
1 12 (35.29%) HTML
2 10 (29.41%) jQuery
3 8 (23.53%) Sass
4 6 (17.65%) .NET
4 6 (17.65%) .NET Framework
4 6 (17.65%) ASP.NET
4 6 (17.65%) Twitter Bootstrap
5 5 (14.71%) ASP.NET MVC
5 5 (14.71%) Entity Framework
6 4 (11.76%) Ajax
7 3 (8.82%) Spring
8 2 (5.88%) CSS3
8 2 (5.88%) Hibernate
8 2 (5.88%) HTML5
8 2 (5.88%) LAMP
8 2 (5.88%) Web Services
9 1 (2.94%) Laravel
9 1 (2.94%) Node.js
9 1 (2.94%) RESTful
Miscellaneous
1 7 (20.59%) FMCG
2 3 (8.82%) SCADA
3 2 (5.88%) Analytical Skills
3 2 (5.88%) Mobile App
4 1 (2.94%) Computer Science
Operating Systems
1 1 (2.94%) Android
1 1 (2.94%) Apple iOS
1 1 (2.94%) Linux
1 1 (2.94%) Unix
1 1 (2.94%) Windows
Processes & Methodologies
1 11 (32.35%) Web Development
2 10 (29.41%) OO
2 10 (29.41%) Stakeholder Management
3 9 (26.47%) Digital Marketing
3 9 (26.47%) OOD
4 7 (20.59%) Agile Software Development
4 7 (20.59%) Business Development
4 7 (20.59%) Cross-Browser Testing
5 6 (17.65%) Mentoring
5 6 (17.65%) MVC
6 4 (11.76%) Analytics
7 3 (8.82%) BPR
7 3 (8.82%) Business Analysis
7 3 (8.82%) Business Process Analysis
7 3 (8.82%) Data Modelling
7 3 (8.82%) E-Commerce
8 2 (5.88%) Creative Marketing
8 2 (5.88%) Front End Development
8 2 (5.88%) Project Management
8 2 (5.88%) Software Engineering
Programming Languages
1 16 (47.06%) C#
2 15 (44.12%) JavaScript
3 14 (41.18%) SQL
4 9 (26.47%) Delphi
5 4 (11.76%) Java
6 2 (5.88%) PHP
7 1 (2.94%) Bash Shell
7 1 (2.94%) Perl
7 1 (2.94%) Python
7 1 (2.94%) VBA
Qualifications
1 4 (11.76%) Degree
Quality Assurance & Compliance
1 1 (2.94%) QA
Vendors
1 3 (8.82%) Adobe
2 2 (5.88%) Tableau
2 2 (5.88%) Zend
3 1 (2.94%) Microsoft
3 1 (2.94%) Sage
3 1 (2.94%) Sybase
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