The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 21 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
21 Jan 2017
Same period 2016 Same period 2015
Marketing
Scotland / Glasgow
Rank 71 71 80
Rank change year-on-year
0 +9
Permanent jobs citing Marketing 12 34 16
As % of all permanent IT jobs located in Glasgow 1.34% 2.54% 1.53%
As % of the General category 3.57% 6.56% 3.70%
Number of salaries quoted 10 19 14
Median salary £40,750 £37,500 £32,500
Median salary % change year-on-year
+8.66% +15.38%
90% offered a salary of more than £32,500 £29,400 £27,900
10% offered a salary of more than £52,750 £50,000 £82,750
UK excluding London median salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Glasgow region.

General Category
Glasgow
Permanent IT job ads with a match in the
General category
336 518 433
As % of all permanent IT jobs located in Glasgow 37.46% 38.66% 41.28%
Number of salaries quoted 197 268 258
Median salary £47,500 £45,000 £45,000
Median salary % change year-on-year
+5.55% -
90% offered a salary of more than £32,500 £32,500 £32,500
10% offered a salary of more than £70,000 £65,000 £65,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Glasgow region.

Marketing Salary Trend in Glasgow

Marketing
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Marketing across the Glasgow region over the 3 months to 21 January 2017.

Marketing Salary Histogram in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 21 January 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Marketing.

1 17 (44.74%) SQL
1 17 (44.74%) SQL Server
2 16 (42.11%) JavaScript
2 16 (42.11%) C#
3 13 (34.21%) Stakeholder Management
4 12 (31.58%) HTML
4 12 (31.58%) CSS
4 12 (31.58%) Web Development
5 10 (26.32%) Digital Marketing
5 10 (26.32%) jQuery
5 10 (26.32%) OO
6 9 (23.68%) OOD
6 9 (23.68%) Delphi
7 8 (21.05%) Agile Software Development
7 8 (21.05%) FMCG
8 7 (18.42%) Umbraco
8 7 (18.42%) Business Development
8 7 (18.42%) MVC
8 7 (18.42%) Sass
8 7 (18.42%) Cross-Browser Testing
9 6 (15.79%) Mentoring
9 6 (15.79%) .NET
9 6 (15.79%) ASP.NET
9 6 (15.79%) Git (software)
9 6 (15.79%) ASP.NET MVC
10 5 (13.16%) Microsoft Azure
10 5 (13.16%) Entity Framework
10 5 (13.16%) .NET Framework
10 5 (13.16%) Banking
10 5 (13.16%) IIS

Marketing
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (18.42%) Umbraco
2 5 (13.16%) IIS
3 2 (5.26%) CMS
3 2 (5.26%) WebSphere
3 2 (5.26%) WordPress
4 1 (2.63%) SAS
Applications
1 2 (5.26%) Adobe Creative Suite
2 1 (2.63%) Adobe Illustrator
2 1 (2.63%) InDesign
2 1 (2.63%) Photoshop
Business Applications
1 2 (5.26%) Magento
Cloud Services
1 5 (13.16%) Microsoft Azure
Communications & Networking
1 1 (2.63%) Internet
1 1 (2.63%) Peer-to-Peer Networking
Database & Business Intelligence
1 17 (44.74%) SQL Server
2 4 (10.53%) MongoDB
3 2 (5.26%) Data Warehouse
3 2 (5.26%) Hadoop
3 2 (5.26%) NoSQL
3 2 (5.26%) QlikView
4 1 (2.63%) Big Data
4 1 (2.63%) Data Mining
Development Applications
1 6 (15.79%) Git (software)
2 5 (13.16%) Jenkins
3 2 (5.26%) Ant
4 1 (2.63%) Subversion
4 1 (2.63%) Xcode
General
1 5 (13.16%) Banking
1 5 (13.16%) Finance
2 1 (2.63%) Advertising
2 1 (2.63%) Publishing
2 1 (2.63%) Retail
2 1 (2.63%) Telecoms
Job Titles
1 28 (73.68%) Developer
2 10 (26.32%) Web Developer
3 9 (23.68%) Delphi Developer
4 5 (13.16%) .NET Developer
4 5 (13.16%) .NET Web Developer
4 5 (13.16%) Analyst
4 5 (13.16%) Java Developer
5 3 (7.89%) Business Analyst
5 3 (7.89%) Front End Developer (Client-Side Developer)
5 3 (7.89%) Senior Developer
6 2 (5.26%) Audit Manager
6 2 (5.26%) HTML CSS Developer
6 2 (5.26%) HTML Developer
6 2 (5.26%) JavaScript Developer
6 2 (5.26%) Risk Manager
6 2 (5.26%) Senior Java Developer
6 2 (5.26%) SQL Developer
7 1 (2.63%) E-Commerce Developer
7 1 (2.63%) Front End Java Developer (Client-Side Java Developer)
7 1 (2.63%) SQL Analyst
Libraries, Frameworks & Software Standards
1 12 (31.58%) CSS
1 12 (31.58%) HTML
2 10 (26.32%) jQuery
3 7 (18.42%) Sass
4 6 (15.79%) .NET
4 6 (15.79%) ASP.NET
4 6 (15.79%) ASP.NET MVC
5 5 (13.16%) .NET Framework
5 5 (13.16%) Entity Framework
5 5 (13.16%) Twitter Bootstrap
6 4 (10.53%) Spring
7 3 (7.89%) CSS3
7 3 (7.89%) Hibernate
7 3 (7.89%) HTML5
8 2 (5.26%) Ajax
8 2 (5.26%) AngularJS
8 2 (5.26%) J2EE
8 2 (5.26%) XML
9 1 (2.63%) Struts
9 1 (2.63%) Web Services
Miscellaneous
1 8 (21.05%) FMCG
2 4 (10.53%) Analytical Skills
3 3 (7.89%) SCADA
4 2 (5.26%) Derivative
4 2 (5.26%) Management Information System
4 2 (5.26%) Mobile App
4 2 (5.26%) Social Media
4 2 (5.26%) User Experience
5 1 (2.63%) Blog
5 1 (2.63%) Computer Science
5 1 (2.63%) Copywriting
Operating Systems
1 3 (7.89%) Windows
2 2 (5.26%) Android
2 2 (5.26%) Apple iOS
2 2 (5.26%) Unix
Processes & Methodologies
1 13 (34.21%) Stakeholder Management
2 12 (31.58%) Web Development
3 10 (26.32%) Digital Marketing
3 10 (26.32%) OO
4 9 (23.68%) OOD
5 8 (21.05%) Agile Software Development
6 7 (18.42%) Business Development
6 7 (18.42%) Cross-Browser Testing
6 7 (18.42%) MVC
7 6 (15.79%) Mentoring
8 4 (10.53%) Analytics
8 4 (10.53%) Business Analysis
8 4 (10.53%) E-Commerce
9 3 (7.89%) BPR
9 3 (7.89%) Data Modelling
9 3 (7.89%) Front End Development
10 2 (5.26%) Android Development
10 2 (5.26%) DevOps
10 2 (5.26%) Internal Audit
10 2 (5.26%) Threat Management
Programming Languages
1 17 (44.74%) SQL
2 16 (42.11%) C#
2 16 (42.11%) JavaScript
3 9 (23.68%) Delphi
4 5 (13.16%) Java
5 2 (5.26%) PHP
5 2 (5.26%) Python
6 1 (2.63%) Perl
6 1 (2.63%) T-SQL
6 1 (2.63%) VBA
Qualifications
1 4 (10.53%) Degree
2 2 (5.26%) CGEIT
2 2 (5.26%) CISA
2 2 (5.26%) CISM
2 2 (5.26%) CRISC
Quality Assurance & Compliance
1 2 (5.26%) COBIT
1 2 (5.26%) ISO/IEC 27001
1 2 (5.26%) Sarbanes-Oxley
System Software
1 1 (2.63%) Docker
Systems Management
1 1 (2.63%) Puppet
Vendors
1 3 (7.89%) Adobe
1 3 (7.89%) Tableau
2 2 (5.26%) Sybase
2 2 (5.26%) Zend
3 1 (2.63%) Facebook
3 1 (2.63%) Hootsuite
3 1 (2.63%) Pardot
3 1 (2.63%) Salesforce.com
3 1 (2.63%) Twitter
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