The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Marketing
Rank 80 82 57
Rank change year-on-year
+2 -25
Permanent jobs citing Marketing 20 15 22
As % of all permanent IT jobs located in Glasgow 1.81% 1.39% 2.48%
As % of the General category 4.12% 3.32% 6.03%
Number of salaries quoted 16 13 14
Average salary £42,500 £37,500 £38,750
Average salary % change year-on-year
+13.33% -3.22%
90% offered a salary of more than £39,875 £25,000 £17,300
10% offered a salary of more than £53,750 £54,500 £52,750
UK excluding London average salary £39,000 £35,000 £35,000
% change year-on-year
+11.42% -
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Glasgow region.

General Category
Glasgow
Permanent IT job ads with a match in the
General category
486 452 365
As % of all permanent IT jobs located in Glasgow 43.98% 41.97% 41.20%
Number of salaries quoted 250 274 252
Average salary £42,500 £45,000 £40,000
Average salary % change year-on-year
-5.55% +12.50%
90% offered a salary of more than £33,500 £32,500 £29,000
10% offered a salary of more than £65,000 £60,000 £62,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Glasgow region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Glasgow region.

Marketing Salary Trend in Glasgow

Marketing
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Marketing across the Glasgow region over the 3 months to 21 October 2014.

Marketing Salary Histogram in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 21 October 2014, IT jobs across the Glasgow region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 21 (45.65%) Manufacturing
2 19 (41.30%) Finance
2 19 (41.30%) SQL
2 19 (41.30%) Business Intelligence
2 19 (41.30%) Digital Marketing
3 18 (39.13%) DTV
3 18 (39.13%) SAP
3 18 (39.13%) CSS
3 18 (39.13%) Electronics
3 18 (39.13%) Telecoms
3 18 (39.13%) Programme Management
3 18 (39.13%) SAP Oil and Gas
4 17 (36.96%) HTML
5 14 (30.43%) JavaScript
5 14 (30.43%) SQL Server
6 12 (26.09%) SOAP
6 12 (26.09%) Linux
7 11 (23.91%) T-SQL
8 10 (21.74%) jQuery
9 9 (19.57%) .NET
9 9 (19.57%) Web Services
10 8 (17.39%) Java
10 8 (17.39%) Internet
10 8 (17.39%) JSON
10 8 (17.39%) Android
10 8 (17.39%) Bash Shell
10 8 (17.39%) REST
11 7 (15.22%) Apple iOS
11 7 (15.22%) Ajax
11 7 (15.22%) WebSphere

Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 21 October 2014, IT jobs across the Glasgow region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (15.22%) WebSphere
2 5 (10.87%) IIS
3 3 (6.52%) CMS
4 2 (4.35%) Apache
5 1 (2.17%) WordPress
5 1 (2.17%) Umbraco
5 1 (2.17%) Joomla!
5 1 (2.17%) Drupal
5 1 (2.17%) Oracle HTTP Server
5 1 (2.17%) BizTalk Server
5 1 (2.17%) Tomcat
Applications
1 3 (6.52%) MS Visio
1 3 (6.52%) MS Excel
1 3 (6.52%) MS PowerPoint
2 2 (4.35%) Photoshop
3 1 (2.17%) Adobe Creative Suite
3 1 (2.17%) Fireworks
3 1 (2.17%) MS Project
3 1 (2.17%) MS Office
Business Applications
1 18 (39.13%) SAP Oil and Gas
2 1 (2.17%) Google Analytics
Communications & Networking
1 8 (17.39%) Internet
2 3 (6.52%) DNS
3 2 (4.35%) DHCP
3 2 (4.35%) SAN
4 1 (2.17%) X.509
4 1 (2.17%) HTTP
4 1 (2.17%) TCP/IP
4 1 (2.17%) SSL
4 1 (2.17%) Firewall
Database & Business Intelligence
1 14 (30.43%) SQL Server
2 4 (8.70%) SQL Server Integration Services
2 4 (8.70%) DTS
3 3 (6.52%) SQL Server Reporting Services
4 1 (2.17%) SQL Server 2008
4 1 (2.17%) SQL Server 2012
4 1 (2.17%) Oracle Database
4 1 (2.17%) QlikView
4 1 (2.17%) BusinessObjects
4 1 (2.17%) Data Mining
4 1 (2.17%) Oracle Reports
4 1 (2.17%) MySQL
Development Applications
1 3 (6.52%) Visual Studio
2 1 (2.17%) Team Foundation Server
2 1 (2.17%) Dreamweaver
General
1 21 (45.65%) Manufacturing
2 19 (41.30%) Finance
3 18 (39.13%) Electronics
3 18 (39.13%) Telecoms
4 4 (8.70%) Banking
4 4 (8.70%) Investment Banking
5 2 (4.35%) Advertising
6 1 (2.17%) Retail
Job Titles
1 13 (28.26%) Developer
1 13 (28.26%) Analyst
2 8 (17.39%) Web Developer
3 5 (10.87%) Support Analyst
4 4 (8.70%) Business Analyst
4 4 (8.70%) DBA
4 4 (8.70%) SQL DBA
4 4 (8.70%) Software Support Analyst
4 4 (8.70%) Development Analyst
4 4 (8.70%) Software Development Analyst
4 4 (8.70%) Development Support Analyst
5 3 (6.52%) Product Manager
5 3 (6.52%) Project Manager
6 2 (4.35%) Administrator
6 2 (4.35%) Systems Administrator
6 2 (4.35%) SQL Server DBA
6 2 (4.35%) SQL Developer
6 2 (4.35%) SQL Server Developer
6 2 (4.35%) Linux Administrator
6 2 (4.35%) Linux Systems Administrator
Libraries, Frameworks & Software Standards
1 18 (39.13%) CSS
2 17 (36.96%) HTML
3 12 (26.09%) SOAP
4 10 (21.74%) jQuery
5 9 (19.57%) .NET
5 9 (19.57%) Web Services
6 8 (17.39%) JSON
6 8 (17.39%) REST
7 7 (15.22%) Ajax
7 7 (15.22%) Spring
7 7 (15.22%) XML
8 4 (8.70%) ASP.NET
9 2 (4.35%) XSLT
10 1 (2.17%) AppFabric
10 1 (2.17%) ADO.NET Entity Framework
10 1 (2.17%) CSS3
10 1 (2.17%) HTML5
10 1 (2.17%) Sass
10 1 (2.17%) LESS
10 1 (2.17%) Semantic HTML
Miscellaneous
1 18 (39.13%) DTV
2 4 (8.70%) Visualisation
3 3 (6.52%) Augmented Reality
3 3 (6.52%) Open Source
3 3 (6.52%) Social Media
3 3 (6.52%) Graphic Design
3 3 (6.52%) Video Editing
4 2 (4.35%) Replication
4 2 (4.35%) Clustering
4 2 (4.35%) User Experience
5 1 (2.17%) Mobile App
5 1 (2.17%) Computer Science
5 1 (2.17%) Fat Client
5 1 (2.17%) Thin Client
5 1 (2.17%) Web 2.0
Operating Systems
1 12 (26.09%) Linux
2 8 (17.39%) Android
3 7 (15.22%) Apple iOS
3 7 (15.22%) UNIX
4 6 (13.04%) Windows
5 2 (4.35%) SUSE
5 2 (4.35%) Solaris
5 2 (4.35%) CentOS
5 2 (4.35%) Red Hat Enterprise Linux
6 1 (2.17%) HPUX
6 1 (2.17%) Fedora
Processes & Methodologies
1 19 (41.30%) Business Intelligence
1 19 (41.30%) Digital Marketing
2 18 (39.13%) Programme Management
3 5 (10.87%) Agile Software Development
4 4 (8.70%) Data Modelling
4 4 (8.70%) User Acceptance Testing
4 4 (8.70%) System Testing
4 4 (8.70%) Market Research
5 3 (6.52%) Coaching
5 3 (6.52%) Responsive Web Design
5 3 (6.52%) SOA
5 3 (6.52%) ITIL
5 3 (6.52%) Strategic Planning
5 3 (6.52%) Web Development
5 3 (6.52%) Web Design
5 3 (6.52%) Project Management
6 2 (4.35%) SEO
6 2 (4.35%) Change Management
6 2 (4.35%) Pay per click
6 2 (4.35%) E-Commerce
Programming Languages
1 19 (41.30%) SQL
2 14 (30.43%) JavaScript
3 11 (23.91%) T-SQL
4 8 (17.39%) Java
4 8 (17.39%) Bash Shell
5 6 (13.04%) Shell Script
6 4 (8.70%) C#
7 3 (6.52%) PHP
8 2 (4.35%) XPath
8 2 (4.35%) Ruby
8 2 (4.35%) XQuery
9 1 (2.17%) R
9 1 (2.17%) PowerShell
9 1 (2.17%) VB
9 1 (2.17%) PL/SQL
9 1 (2.17%) Perl
9 1 (2.17%) C++
Qualifications
1 3 (6.52%) SC Cleared
1 3 (6.52%) Security Cleared
2 2 (4.35%) Degree
3 1 (2.17%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 4 (8.70%) QA
System Software
1 1 (2.17%) KVM
1 1 (2.17%) RHEV
1 1 (2.17%) VMware Infrastructure
1 1 (2.17%) Active Directory
1 1 (2.17%) VMware ESX
Systems Management
1 1 (2.17%) Puppet
1 1 (2.17%) HP UCMDB
1 1 (2.17%) CA SiteMinder
Vendors
1 18 (39.13%) SAP
2 5 (10.87%) Oracle
3 4 (8.70%) Red Hat
3 4 (8.70%) Microsoft
4 2 (4.35%) Business Objects
5 1 (2.17%) Facebook
5 1 (2.17%) Vertica
5 1 (2.17%) HP
5 1 (2.17%) Citrix
5 1 (2.17%) Informatica
5 1 (2.17%) Adobe
5 1 (2.17%) Cognos
5 1 (2.17%) Yahoo!
5 1 (2.17%) Google
5 1 (2.17%) VMware
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