The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the North Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Google
Rank 71 76 112
Rank change year-on-year
+5 +36
Permanent jobs citing Google 12 23 3
As % of all permanent IT jobs located in North Yorkshire 1.36% 2.09% 0.26%
As % of the Vendors category 3.27% 5.07% 0.55%
Number of salaries quoted 12 22 1
Average salary £27,500 £40,000 £25,500
Average salary % change year-on-year
-31.25% +56.86%
UK excluding London average salary £40,000 £37,500 £37,000
% change year-on-year
+6.66% +1.35%
Google
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the North Yorkshire region.

Vendors Category
North Yorkshire
Permanent IT job ads with a match in the
Vendors category
367 454 543
As % of all permanent IT jobs located in North Yorkshire 41.70% 41.31% 47.26%
Number of salaries quoted 329 356 365
Average salary £35,000 £42,500 £37,500
Average salary % change year-on-year
-17.64% +13.33%
90% offered a salary of more than £24,000 £25,000 £30,700
10% offered a salary of more than £55,000 £60,000 £55,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Google
Jobs Demand Trend in North Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Google across the North Yorkshire region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in North Yorkshire

Google
Salary Trend in North Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the North Yorkshire region.

Google Salary Trend in North Yorkshire

Google
Salary Histogram in North Yorkshire

This chart provides a salary histogram for IT jobs citing Google across the North Yorkshire region over the 3 months to 11 February 2016.

Google Salary Histogram in North Yorkshire

Google
Job Locations in North Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google within the North Yorkshire region over the 3 months to 11 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Harrogate +13 9 £26,500 -41.11%
Middlesbrough - 1 £37,500 -
Google
Yorkshire

Google
Top 30 Related IT Skills in North Yorkshire

For the 6 months to 11 February 2016, IT jobs across the North Yorkshire region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 46 (88.46%) Marketing
2 45 (86.54%) Google Analytics
2 45 (86.54%) Analytics
3 36 (69.23%) SEO
4 26 (50.00%) Social Media
5 25 (48.08%) Pay per click
6 24 (46.15%) Digital Marketing
7 22 (42.31%) HTML
7 22 (42.31%) CSS
7 22 (42.31%) Internet
8 19 (36.54%) Microsoft
8 19 (36.54%) MS Office
9 18 (34.62%) Search Engine Marketing
10 17 (32.69%) Web Development
10 17 (32.69%) Analytical Skills
11 15 (28.85%) AdWords
11 15 (28.85%) XHTML
12 12 (23.08%) MS Excel
13 9 (17.31%) Mentoring
13 9 (17.31%) Marketing Strategy
13 9 (17.31%) Brand Awareness
14 8 (15.38%) Degree
14 8 (15.38%) Scrum
15 7 (13.46%) Internet Marketing
16 6 (11.54%) Algorithms
17 4 (7.69%) Copywriting
17 4 (7.69%) Web Services
17 4 (7.69%) XML
18 3 (5.77%) Java
18 3 (5.77%) Blog

Google
Top Related IT Skills in North Yorkshire by Category

For the 6 months to 11 February 2016, IT jobs across the North Yorkshire region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Applications
1 19 (36.54%) MS Office
2 12 (23.08%) MS Excel
Business Applications
1 1 (1.92%) WebTrends
Cloud Services
1 45 (86.54%) Google Analytics
2 15 (28.85%) AdWords
3 1 (1.92%) Amazon AWS
3 1 (1.92%) Google Cloud Platform
3 1 (1.92%) Microsoft Azure
Communications & Networking
1 22 (42.31%) Internet
Database & Business Intelligence
1 1 (1.92%) MS Access
1 1 (1.92%) SQL Server
Development Applications
1 3 (5.77%) Android Studio
General
1 46 (88.46%) Marketing
2 9 (17.31%) Brand Awareness
3 1 (1.92%) Finance
Job Titles
1 16 (30.77%) PPC Executive
2 14 (26.92%) Senior Manager
3 11 (21.15%) SEO Manager
4 9 (17.31%) Digital Strategist
4 9 (17.31%) SEO Executive
5 8 (15.38%) Senior SEO Manager
6 7 (13.46%) Content Strategist
6 7 (13.46%) Digital Marketing Strategist
6 7 (13.46%) Marketing Strategist
6 7 (13.46%) SEO Strategist
6 7 (13.46%) Social Media Manager
7 6 (11.54%) Campaign Executive
8 5 (9.62%) Account Executive
8 5 (9.62%) Campaign Manager
8 5 (9.62%) Senior Campaign Manager
9 4 (7.69%) Developer
10 3 (5.77%) Android Developer
10 3 (5.77%) Digital Marketing Executive
10 3 (5.77%) Java Developer
10 3 (5.77%) Marketing Executive
Libraries, Frameworks & Software Standards
1 22 (42.31%) CSS
1 22 (42.31%) HTML
2 15 (28.85%) XHTML
3 4 (7.69%) Web Services
3 4 (7.69%) XML
4 3 (5.77%) Android SDK
4 3 (5.77%) JSON
5 1 (1.92%) .NET
5 1 (1.92%) ASP.NET
5 1 (1.92%) ASP.NET MVC
Miscellaneous
1 26 (50.00%) Social Media
2 17 (32.69%) Analytical Skills
3 6 (11.54%) Algorithms
4 4 (7.69%) Copywriting
5 3 (5.77%) Blog
6 1 (1.92%) Computer Science
6 1 (1.92%) Mobile App
Operating Systems
1 3 (5.77%) Android
Processes & Methodologies
1 45 (86.54%) Analytics
2 36 (69.23%) SEO
3 25 (48.08%) Pay per click
4 24 (46.15%) Digital Marketing
5 18 (34.62%) Search Engine Marketing
6 17 (32.69%) Web Development
7 9 (17.31%) Marketing Strategy
7 9 (17.31%) Mentoring
8 8 (15.38%) Scrum
9 7 (13.46%) Internet Marketing
10 3 (5.77%) Android Development
10 3 (5.77%) Data Protection
10 3 (5.77%) Mobile Development
11 2 (3.85%) Web Design
12 1 (1.92%) Agile Software Development
12 1 (1.92%) MVC
12 1 (1.92%) Online Marketing
12 1 (1.92%) Strategic Planning
12 1 (1.92%) Time Management
12 1 (1.92%) Unit Testing
Programming Languages
1 3 (5.77%) Java
2 2 (3.85%) JavaScript
3 1 (1.92%) C#
3 1 (1.92%) VB.NET
Qualifications
1 8 (15.38%) Degree
Systems Management
1 1 (1.92%) EMC NetWorker
Vendors
1 19 (36.54%) Microsoft
2 1 (1.92%) Twitter
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