The first table below looks at the demand for Digital Marketing skills in IT jobs advertised for the Liverpool region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Liverpool region.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 52 - 63
Rank change year-on-year
- 0
Permanent jobs citing Digital Marketing 8 0 4
As % of all permanent IT jobs located in Liverpool 1.54% - 0.75%
As % of the Processes & Methodologies category 1.87% - 1.09%
Number of salaries quoted 7 0 2
Average salary £24,000 - £30,500
UK excluding London average salary £37,500 £32,500 £32,500
% change year-on-year
+15.38% -
Processes & Methodologies Category
Liverpool
Permanent IT job ads with a match in the
Processes & Methodologies category
427 394 367
As % of all permanent IT jobs located in Liverpool 82.12% 81.91% 68.98%
Number of salaries quoted 367 355 340
Average salary £40,000 £37,500 £36,500
Average salary % change year-on-year
+6.66% +2.73%
90% offered a salary of more than £28,625 £30,000 £27,900
10% offered a salary of more than £60,000 £60,000 £50,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Digital Marketing
Merseyside

Digital Marketing
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Liverpool region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Liverpool

Digital Marketing
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Liverpool region.

Digital Marketing Salary Trend in Liverpool

Digital Marketing
Top 30 Related IT Skills in Liverpool

For the 6 months to 29 July 2014, IT jobs across the Liverpool region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 14 (100.00%) Marketing
2 12 (85.71%) Google
2 12 (85.71%) Pay per click
3 10 (71.43%) Social Media
3 10 (71.43%) SEO
3 10 (71.43%) Facebook
4 9 (64.29%) Twitter
4 9 (64.29%) Advertising
5 4 (28.57%) Data Modelling
5 4 (28.57%) Analytics
6 3 (21.43%) Competitor Analysis
6 3 (21.43%) Google Analytics
6 3 (21.43%) Time Management
7 2 (14.29%) CSS
7 2 (14.29%) Adobe
7 2 (14.29%) HTML
7 2 (14.29%) Online Marketing
8 1 (7.14%) Web Marketing
8 1 (7.14%) HTML5
8 1 (7.14%) JavaScript
8 1 (7.14%) PHP
8 1 (7.14%) MySQL
8 1 (7.14%) Business Intelligence
8 1 (7.14%) B2B
8 1 (7.14%) B2C
8 1 (7.14%) Yahoo!
8 1 (7.14%) CMS
8 1 (7.14%) Web Design
8 1 (7.14%) Content Management
8 1 (7.14%) German Language

Digital Marketing
Top Related IT Skills in Liverpool by Category

For the 6 months to 29 July 2014, IT jobs across the Liverpool region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (7.14%) CMS
Business Applications
1 3 (21.43%) Google Analytics
Database & Business Intelligence
1 1 (7.14%) MySQL
General
1 14 (100.00%) Marketing
2 9 (64.29%) Advertising
3 1 (7.14%) German Language
Job Titles
1 8 (57.14%) SEO Executive
1 8 (57.14%) Marketing Executive
2 3 (21.43%) PPC Manager
2 3 (21.43%) PPC Analyst
2 3 (21.43%) PPC Executive
2 3 (21.43%) PPC Specialist
3 1 (7.14%) Developer
3 1 (7.14%) Account Manager
3 1 (7.14%) PHP Developer
3 1 (7.14%) SEO Manager
Libraries, Frameworks & Software Standards
1 2 (14.29%) HTML
1 2 (14.29%) CSS
2 1 (7.14%) jQuery
2 1 (7.14%) HTML5
2 1 (7.14%) CSS3
Miscellaneous
1 10 (71.43%) Social Media
2 1 (7.14%) Digital Media
Processes & Methodologies
1 12 (85.71%) Pay per click
2 10 (71.43%) SEO
3 4 (28.57%) Analytics
3 4 (28.57%) Data Modelling
4 3 (21.43%) Time Management
4 3 (21.43%) Competitor Analysis
5 2 (14.29%) Online Marketing
6 1 (7.14%) Web Marketing
6 1 (7.14%) Business Intelligence
6 1 (7.14%) B2B
6 1 (7.14%) B2C
6 1 (7.14%) Web Design
6 1 (7.14%) Content Management
Programming Languages
1 1 (7.14%) JavaScript
1 1 (7.14%) PHP
Vendors
1 12 (85.71%) Google
2 10 (71.43%) Facebook
3 9 (64.29%) Twitter
4 2 (14.29%) Adobe
5 1 (7.14%) Yahoo!