The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Liverpool region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 30 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Mar 2015
Same period 2014 Same period 2013
Social Media
Rank 46 60 45
Rank change year-on-year
+14 -15
Permanent jobs citing Social Media 9 5 12
As % of all permanent IT jobs located in Liverpool 2.10% 0.89% 3.13%
As % of the Miscellaneous category 7.09% 2.42% 7.69%
Number of salaries quoted 7 4 9
Average salary £24,000 £32,500 £30,000
Average salary % change year-on-year
-26.15% +8.33%
90% offered a salary of more than £23,000 £30,000 £25,800
10% offered a salary of more than £30,000 £36,750 £33,000
UK excluding London average salary £37,500 £35,000 £35,000
% change year-on-year
+7.14% -
Social Media
Merseyside

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Liverpool region.

Miscellaneous Category
Liverpool
Permanent IT job ads with a match in the
Miscellaneous category
127 207 156
As % of all permanent IT jobs located in Liverpool 29.60% 36.77% 40.73%
Number of salaries quoted 89 182 133
Average salary £35,000 £35,000 £35,375
Average salary % change year-on-year
- -1.06%
90% offered a salary of more than £21,500 £25,000 £25,000
10% offered a salary of more than £75,500 £60,000 £51,750
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Social Media
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Liverpool region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Liverpool

Social Media
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Liverpool region.

Social Media Salary Trend in Liverpool

Social Media
Top 30 Related IT Skills in Liverpool

For the 6 months to 30 March 2015, IT jobs across the Liverpool region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 5 (55.56%) Marketing
1 5 (55.56%) Digital Marketing
2 4 (44.44%) Mobile App
2 4 (44.44%) Mobile Application Development
2 4 (44.44%) CSS
2 4 (44.44%) Web Development
2 4 (44.44%) Business Development
2 4 (44.44%) Web Design
2 4 (44.44%) Retail
2 4 (44.44%) HTML
2 4 (44.44%) User Experience
3 2 (22.22%) C#
3 2 (22.22%) MVC
3 2 (22.22%) VB.NET
3 2 (22.22%) .NET
3 2 (22.22%) SQL Server
3 2 (22.22%) Photoshop
3 2 (22.22%) JSON
3 2 (22.22%) HTML5
3 2 (22.22%) Grunt
3 2 (22.22%) CSS3
3 2 (22.22%) Node.js
4 1 (11.11%) iPhone
4 1 (11.11%) Social Media Marketing
4 1 (11.11%) iPad
4 1 (11.11%) Blog
4 1 (11.11%) Symantec
4 1 (11.11%) SEO
4 1 (11.11%) Pay per click
4 1 (11.11%) Degree

Social Media
Top Related IT Skills in Liverpool by Category

For the 6 months to 30 March 2015, IT jobs across the Liverpool region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 2 (22.22%) Node.js
Applications
1 2 (22.22%) Photoshop
Database & Business Intelligence
1 2 (22.22%) SQL Server
Development Applications
1 2 (22.22%) Grunt
General
1 5 (55.56%) Marketing
2 4 (44.44%) Retail
Job Titles
1 4 (44.44%) Junior
1 4 (44.44%) Developer
1 4 (44.44%) Web Developer
1 4 (44.44%) Junior Developer
1 4 (44.44%) Junior Web Developer
2 1 (11.11%) PPC Specialist
2 1 (11.11%) Marketing Executive
2 1 (11.11%) PPC Manager
2 1 (11.11%) PPC Analyst
2 1 (11.11%) Digital Marketing Executive
2 1 (11.11%) PPC Executive
Libraries, Frameworks & Software Standards
1 4 (44.44%) CSS
1 4 (44.44%) HTML
2 2 (22.22%) .NET
2 2 (22.22%) JSON
2 2 (22.22%) HTML5
2 2 (22.22%) CSS3
Miscellaneous
1 4 (44.44%) Mobile App
1 4 (44.44%) User Experience
2 1 (11.11%) Blog
2 1 (11.11%) iPhone
2 1 (11.11%) iPad
Processes & Methodologies
1 5 (55.56%) Digital Marketing
2 4 (44.44%) Web Development
2 4 (44.44%) Business Development
2 4 (44.44%) Web Design
2 4 (44.44%) Mobile Application Development
3 2 (22.22%) MVC
4 1 (11.11%) SEO
4 1 (11.11%) Pay per click
4 1 (11.11%) Social Media Marketing
Programming Languages
1 2 (22.22%) C#
1 2 (22.22%) VB.NET
Qualifications
1 1 (11.11%) Degree
Vendors
1 1 (11.11%) Symantec