The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Liverpool region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Social Media
Rank 48 57 -
Rank change year-on-year
+9 -
Permanent jobs citing Social Media 4 7 0
As % of all permanent IT jobs located in Liverpool 0.94% 1.49% -
As % of the Miscellaneous category 2.34% 4.73% -
Number of salaries quoted 3 7 0
Average salary £36,500 £45,000 -
Average salary % change year-on-year
-18.88% -
UK excluding London average salary £40,000 £32,500 £34,000
% change year-on-year
+23.07% -4.41%
Social Media
Merseyside

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Liverpool region.

Miscellaneous Category
Liverpool
Permanent IT job ads with a match in the
Miscellaneous category
171 148 177
As % of all permanent IT jobs located in Liverpool 40.33% 31.42% 35.69%
Number of salaries quoted 138 126 173
Average salary £41,500 £35,000 £40,000
Average salary % change year-on-year
+18.57% -12.50%
90% offered a salary of more than £29,000 £28,000 £28,000
10% offered a salary of more than £57,500 £67,500 £65,000
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

Social Media
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Liverpool region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Liverpool

Social Media
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Liverpool region.

Social Media Salary Trend in Liverpool

Social Media
Salary Histogram in Liverpool

This chart provides a salary histogram for IT jobs citing Social Media across the Liverpool region over the 3 months to 23 September 2014.

Social Media Salary Histogram in Liverpool

Social Media
Top 30 Related IT Skills in Liverpool

For the 6 months to 23 September 2014, IT jobs across the Liverpool region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 10 (83.33%) Marketing
2 9 (75.00%) Pay per click
2 9 (75.00%) Digital Marketing
2 9 (75.00%) Twitter
2 9 (75.00%) SEO
2 9 (75.00%) Google
3 8 (66.67%) Advertising
3 8 (66.67%) Facebook
4 4 (33.33%) Data Modelling
5 2 (16.67%) B2B
5 2 (16.67%) PRINCE2 Certification
5 2 (16.67%) Project Management
5 2 (16.67%) Agile Software Development
5 2 (16.67%) PRINCE2
5 2 (16.67%) Degree
6 1 (8.33%) Blog
6 1 (8.33%) Social Network
6 1 (8.33%) Google Analytics
6 1 (8.33%) Online Marketing
6 1 (8.33%) Marketing Strategy
6 1 (8.33%) Social Media Marketing
6 1 (8.33%) Analytics
6 1 (8.33%) Mobile App
6 1 (8.33%) Asset Management
6 1 (8.33%) Multimedia
6 1 (8.33%) Content Management
6 1 (8.33%) Law
6 1 (8.33%) Manufacturing
6 1 (8.33%) SLA
6 1 (8.33%) HTML

Social Media
Top Related IT Skills in Liverpool by Category

For the 6 months to 23 September 2014, IT jobs across the Liverpool region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Business Applications
1 1 (8.33%) Google Analytics
General
1 10 (83.33%) Marketing
2 8 (66.67%) Advertising
3 1 (8.33%) Multimedia
3 1 (8.33%) Law
3 1 (8.33%) Manufacturing
Job Titles
1 8 (66.67%) SEO Executive
1 8 (66.67%) Marketing Executive
2 2 (16.67%) Project Manager
3 1 (8.33%) IT Project Manager
3 1 (8.33%) Marketing Manager
3 1 (8.33%) Web Project Manager
3 1 (8.33%) Web Manager
3 1 (8.33%) Services Director
3 1 (8.33%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (8.33%) HTML
1 1 (8.33%) CSS
Miscellaneous
1 1 (8.33%) Blog
1 1 (8.33%) Social Network
1 1 (8.33%) Mobile App
Processes & Methodologies
1 9 (75.00%) SEO
1 9 (75.00%) Pay per click
1 9 (75.00%) Digital Marketing
2 4 (33.33%) Data Modelling
3 2 (16.67%) B2B
3 2 (16.67%) Project Management
3 2 (16.67%) PRINCE2
3 2 (16.67%) Agile Software Development
4 1 (8.33%) Asset Management
4 1 (8.33%) Content Management
4 1 (8.33%) Online Marketing
4 1 (8.33%) Marketing Strategy
4 1 (8.33%) Social Media Marketing
4 1 (8.33%) Analytics
Qualifications
1 2 (16.67%) PRINCE2 Certification
1 2 (16.67%) Degree
Quality Assurance & Compliance
1 1 (8.33%) SLA
Vendors
1 9 (75.00%) Google
1 9 (75.00%) Twitter
2 8 (66.67%) Facebook