The first table below looks at the prevalence of the term Social Media in IT jobs advertised for the Liverpool region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the Liverpool region.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Social Media
Rank 47 68 49
Rank change year-on-year
+21 -19
Permanent jobs citing Social Media 5 6 3
As % of all permanent IT jobs located in Liverpool 1.355% 1.193% 0.923%
As % of the Miscellaneous category 3.817% 3.226% 2.655%
Number of salaries quoted 4 5 3
Average salary £26,000 £21,500 £32,500
Average salary % change year-on-year
+20.93% -33.84%
UK excluding London average salary £34,000 £35,000 £30,500
% change year-on-year
-2.85% +14.75%
All of the Miscellaneous Category
Liverpool
Permanent IT job ads with a match in the
Miscellaneous category
131 186 113
As % of all permanent IT jobs located in Liverpool 35.50% 36.98% 34.77%
Number of salaries quoted 107 145 94
Average salary £37,500 £37,500 £37,500
90% offered a salary of more than £26,500 £27,500 £31,000
10% offered a salary of more than £55,000 £51,250 £52,500
UK excluding London average salary £39,000 £40,000 £37,500
% change year-on-year
-2.50% +6.66%
Social Media
Merseyside

Social Media
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Liverpool region as a proportion of the total demand within the Miscellaneous category.

Liverpool Social Media Jobs Demand Trend

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Liverpool region.

Liverpool Social Media Salary Trend

Social Media
Top 30 Related IT Skills

For the 6 months to 23 May 2013, IT jobs across the Liverpool region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 14 (87.50%) JavaScript
1 14 (87.50%) CSS
2 10 (62.50%) OO
2 10 (62.50%) HTML
3 9 (56.25%) Flash
4 8 (50.00%) Web Design
5 7 (43.75%) HTML5
5 7 (43.75%) jQuery
5 7 (43.75%) Adobe
5 7 (43.75%) Photoshop
6 6 (37.50%) PHP
6 6 (37.50%) Degree
6 6 (37.50%) Graphic Design
6 6 (37.50%) Unit Testing
6 6 (37.50%) Symfony
7 5 (31.25%) Time Management
7 5 (31.25%) Agile Software Development
8 4 (25.00%) Management Information System
8 4 (25.00%) Objective-C
8 4 (25.00%) Computer Science
8 4 (25.00%) Java
8 4 (25.00%) Apple
8 4 (25.00%) Python
8 4 (25.00%) HTTP
8 4 (25.00%) Android
8 4 (25.00%) Social Network
8 4 (25.00%) Memory Management
8 4 (25.00%) Apple iOS
9 3 (18.75%) CSS3
9 3 (18.75%) Dreamweaver

Social Media
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT jobs across the Liverpool region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Development
1 14 (87.50%) CSS
2 10 (62.50%) HTML
3 9 (56.25%) Flash
4 7 (43.75%) HTML5
4 7 (43.75%) jQuery
5 6 (37.50%) Symfony
6 3 (18.75%) CSS3
7 1 (6.250%) Ajax
7 1 (6.250%) XML
7 1 (6.250%) XSLT
7 1 (6.250%) ASP.NET
7 1 (6.250%) .NET
Applications
1 7 (43.75%) Photoshop
2 2 (12.50%) Adobe Illustrator
Communications & Networking
1 4 (25.00%) HTTP
Database & Business Intelligence
1 1 (6.250%) SQL Server 2008
1 1 (6.250%) SQL Server
Development Applications
1 3 (18.75%) Dreamweaver
General
1 3 (18.75%) Marketing
2 2 (12.50%) Retail
Job Titles
1 8 (50.00%) Developer
1 8 (50.00%) Front-End Developer
2 4 (25.00%) Designer
3 3 (18.75%) Digital Designer
4 1 (6.250%) SEO Manager
4 1 (6.250%) Marketing Manager
Miscellaneous
1 6 (37.50%) Graphic Design
2 4 (25.00%) Management Information System
2 4 (25.00%) Computer Science
2 4 (25.00%) Social Network
3 2 (12.50%) Open Source
3 2 (12.50%) Digital Media
4 1 (6.250%) New Media
4 1 (6.250%) Copywriting
Operating Systems
1 4 (25.00%) Android
1 4 (25.00%) Apple iOS
Processes & Methodologies
1 10 (62.50%) OO
2 8 (50.00%) Web Design
3 6 (37.50%) Unit Testing
4 5 (31.25%) Time Management
4 5 (31.25%) Agile Software Development
5 4 (25.00%) Memory Management
6 3 (18.75%) Web Development
6 3 (18.75%) SEO
7 2 (12.50%) Pay per click
7 2 (12.50%) Digital Marketing
8 1 (6.250%) Analytics
8 1 (6.250%) Email Marketing
8 1 (6.250%) Online Marketing
8 1 (6.250%) Marketing Strategy
8 1 (6.250%) B2B
8 1 (6.250%) B2C
Programming Languages
1 14 (87.50%) JavaScript
2 6 (37.50%) PHP
3 4 (25.00%) Objective-C
3 4 (25.00%) Java
3 4 (25.00%) Python
4 1 (6.250%) C#
4 1 (6.250%) T-SQL
Qualifications
1 6 (37.50%) Degree
Vendors
1 7 (43.75%) Adobe
2 4 (25.00%) Apple