The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the Manchester region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank - 177 180
Permanent jobs citing Marketing Analytics 0 1 4
As % of all permanent IT jobs located in Manchester - 0.027% 0.11%
As % of the Processes & Methodologies category - 0.034% 0.13%
Number of salaries quoted 0 1 4
Average salary - £39,500 £26,000
Average salary % change year-on-year
- +51.92%
UK excluding London average salary £45,000 £38,250 £35,000
% change year-on-year
+17.64% +9.28%
Marketing Analytics
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Manchester region.

Processes & Methodologies Category
Manchester
Permanent IT job ads with a match in the
Processes & Methodologies category
3501 2933 3051
As % of all permanent IT jobs located in Manchester 84.26% 78.80% 80.42%
Number of salaries quoted 2932 2462 2696
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £60,000 £52,500 £55,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Marketing Analytics
Jobs Demand Trend in Manchester

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the Manchester region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in Manchester

Marketing Analytics
Salary Trend in Manchester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the Manchester region.

Marketing Analytics Salary Trend in Manchester

Marketing Analytics
Top 22 Related IT Skills in Manchester

For the 6 months to 21 October 2014, IT jobs across the Manchester region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 8 (100.00%) Pay per click
1 8 (100.00%) Marketing
1 8 (100.00%) Digital Marketing
1 8 (100.00%) Analytics
2 6 (75.00%) Campaign Management
2 6 (75.00%) Advertising
2 6 (75.00%) Online Marketing
2 6 (75.00%) Degree
2 6 (75.00%) E-Commerce
2 6 (75.00%) Project Management
3 2 (25.00%) SEO
3 2 (25.00%) Benchmarking
3 2 (25.00%) Google Analytics
3 2 (25.00%) Social Media
3 2 (25.00%) SiteCatalyst
3 2 (25.00%) comScore
3 2 (25.00%) Digital Media
3 2 (25.00%) Google
3 2 (25.00%) Multivariate Testing
3 2 (25.00%) User Experience
3 2 (25.00%) Mobile App
3 2 (25.00%) CRM

Marketing Analytics
Top Related IT Skills in Manchester by Category

For the 6 months to 21 October 2014, IT jobs across the Manchester region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Business Applications
1 2 (25.00%) Google Analytics
1 2 (25.00%) SiteCatalyst
General
1 8 (100.00%) Marketing
2 6 (75.00%) Advertising
Job Titles
1 2 (25.00%) Analyst
Miscellaneous
1 2 (25.00%) Social Media
1 2 (25.00%) Digital Media
1 2 (25.00%) User Experience
1 2 (25.00%) Mobile App
Processes & Methodologies
1 8 (100.00%) Pay per click
1 8 (100.00%) Digital Marketing
1 8 (100.00%) Analytics
2 6 (75.00%) Campaign Management
2 6 (75.00%) Online Marketing
2 6 (75.00%) E-Commerce
2 6 (75.00%) Project Management
3 2 (25.00%) SEO
3 2 (25.00%) Benchmarking
3 2 (25.00%) Multivariate Testing
3 2 (25.00%) CRM
Qualifications
1 6 (75.00%) Degree
Vendors
1 2 (25.00%) comScore
1 2 (25.00%) Google