The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the Manchester region. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 20 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
20 Jan 2017
Same period 2016 Same period 2015
Marketing Analytics
North West / Manchester
Rank 188 173 -
Rank change year-on-year
-15 -
Permanent jobs citing Marketing Analytics 6 1 0
As % of all permanent IT jobs located in Manchester 0.16% 0.031% -
As % of the Processes & Methodologies category 0.18% 0.034% -
Number of salaries quoted 6 0 0
Median salary £60,000 - -
UK excluding London median salary £49,250 £60,000 £35,000
% change year-on-year
-17.91% +71.42%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Manchester region.

Processes & Methodologies Category
Manchester
Permanent IT job ads with a match in the
Processes & Methodologies category
3325 2901 3378
As % of all permanent IT jobs located in Manchester 90.53% 90.18% 86.00%
Number of salaries quoted 2878 2388 2911
Median salary £45,000 £43,000 £40,000
Median salary % change year-on-year
+4.65% +7.50%
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £60,000 £60,000 £62,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing Analytics
Jobs Demand Trend in Manchester

The demand trend of job ads across the Manchester region citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in Manchester

Marketing Analytics
Salary Trend in Manchester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the Manchester region.

Marketing Analytics Salary Trend in Manchester

Marketing Analytics
Top 30 Related IT Skills in Manchester

For the 6 months to 20 January 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Manchester region with a requirement for Marketing Analytics.

1 9 (100.00%) Marketing
1 9 (100.00%) Analytics
2 6 (66.67%) Digital Marketing
2 6 (66.67%) Analytical Skills
2 6 (66.67%) MS Office
2 6 (66.67%) CRM
3 5 (55.56%) E-Commerce
3 5 (55.56%) SEO
3 5 (55.56%) Advertising
3 5 (55.56%) Pay per click
3 5 (55.56%) Performance Management
3 5 (55.56%) Social Media
3 5 (55.56%) Marketing Strategy
3 5 (55.56%) Digital Media
3 5 (55.56%) Campaign Management
3 5 (55.56%) Performance Optimisation
4 4 (44.44%) SQL
5 3 (33.33%) SAS
6 2 (22.22%) SPSS
6 2 (22.22%) MS Excel
7 1 (11.11%) Python
7 1 (11.11%) C
7 1 (11.11%) HTML
7 1 (11.11%) Java
7 1 (11.11%) Perl
7 1 (11.11%) MATLAB
7 1 (11.11%) Microsoft
7 1 (11.11%) Data Modelling
7 1 (11.11%) PhD
7 1 (11.11%) FastStats

Marketing Analytics
Top Related IT Skills in Manchester by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (33.33%) SAS
2 1 (11.11%) Apache Spark
Applications
1 6 (66.67%) MS Office
2 2 (22.22%) MS Excel
2 2 (22.22%) SPSS
Business Applications
1 1 (11.11%) FastStats
Cloud Services
1 1 (11.11%) Google Analytics
1 1 (11.11%) Responsys
Database & Business Intelligence
1 1 (11.11%) Big Data
1 1 (11.11%) Hadoop
1 1 (11.11%) QlikView
General
1 9 (100.00%) Marketing
2 5 (55.56%) Advertising
Job Titles
1 6 (66.67%) Marketing Manager
2 1 (11.11%) Analyst
2 1 (11.11%) Analytics Manager
2 1 (11.11%) Data Scientist
2 1 (11.11%) Development Analyst
2 1 (11.11%) Digital Analytics Manager
2 1 (11.11%) Digital Marketing Manager
2 1 (11.11%) Marketing Analyst
2 1 (11.11%) Marketing Analytics Manager
2 1 (11.11%) Marketing Executive
2 1 (11.11%) Senior Data Scientist
Libraries, Frameworks & Software Standards
1 1 (11.11%) HTML
Miscellaneous
1 6 (66.67%) Analytical Skills
2 5 (55.56%) Digital Media
2 5 (55.56%) Social Media
3 1 (11.11%) Computer Science
3 1 (11.11%) Mathematics
3 1 (11.11%) Statistics
Processes & Methodologies
1 9 (100.00%) Analytics
2 6 (66.67%) CRM
2 6 (66.67%) Digital Marketing
3 5 (55.56%) Campaign Management
3 5 (55.56%) E-Commerce
3 5 (55.56%) Marketing Strategy
3 5 (55.56%) Pay per click
3 5 (55.56%) Performance Management
3 5 (55.56%) Performance Optimisation
3 5 (55.56%) SEO
4 1 (11.11%) Big Data Analytics
4 1 (11.11%) Customer-Centric Approach
4 1 (11.11%) Data Analysis
4 1 (11.11%) Data Analytics
4 1 (11.11%) Data Modelling
4 1 (11.11%) Digital Analytics
4 1 (11.11%) Econometrics
4 1 (11.11%) Machine Learning
4 1 (11.11%) Mentoring
4 1 (11.11%) Statistical Analysis
Programming Languages
1 4 (44.44%) SQL
2 1 (11.11%) C
2 1 (11.11%) Java
2 1 (11.11%) MATLAB
2 1 (11.11%) Perl
2 1 (11.11%) Python
2 1 (11.11%) R
2 1 (11.11%) Scala
Qualifications
1 1 (11.11%) PhD
Vendors
1 1 (11.11%) Google
1 1 (11.11%) Microsoft