The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Manchester region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 143 112 155
Rank change year-on-year
-31 +43
Permanent jobs citing Digital Marketing 44 80 24
As % of all permanent IT jobs located in Manchester 1.13% 1.97% 0.62%
As % of the Processes & Methodologies category 1.31% 2.34% 0.79%
Number of salaries quoted 40 43 24
Average salary £27,500 £36,500 £31,250
Average salary % change year-on-year
-24.65% +16.80%
90% offered a salary of more than £20,500 £21,700 £20,000
10% offered a salary of more than £45,000 £50,000 £35,500
UK excluding London average salary £40,000 £37,500 £32,500
% change year-on-year
+6.66% +15.38%
Digital Marketing
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Manchester region.

Processes & Methodologies Category
Manchester
Permanent IT job ads with a match in the
Processes & Methodologies category
3365 3414 3057
As % of all permanent IT jobs located in Manchester 86.68% 83.94% 79.14%
Number of salaries quoted 2818 2745 2631
Average salary £42,500 £40,000 £38,500
Average salary % change year-on-year
+6.25% +3.89%
90% offered a salary of more than £29,000 £26,500 £27,000
10% offered a salary of more than £60,000 £55,000 £57,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Digital Marketing
Jobs Demand Trend in Manchester

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Manchester region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Manchester

Digital Marketing
Salary Trend in Manchester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Manchester region.

Digital Marketing Salary Trend in Manchester

Digital Marketing
Salary Histogram in Manchester

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Manchester region over the 3 months to 31 August 2015.

Digital Marketing Salary Histogram in Manchester

Digital Marketing
Job Locations in Manchester

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the Manchester region over the 3 months to 31 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Rochdale -7 6 £45,000 -
Altrincham - 5 £35,000 -
Oldham - 3 £21,000 -
Sale -4 2 £29,500 +47.50%
Bury - 2 £20,000 -
Salford - 1 £24,000 -
Stockport - 1 £24,000 -
Digital Marketing
North West

Digital Marketing
Top 30 Related IT Skills in Manchester

For the 6 months to 31 August 2015, IT jobs across the Manchester region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 91 (100.00%) Marketing
2 40 (43.96%) SEO
3 39 (42.86%) Social Media
4 33 (36.26%) Pay per click
4 33 (36.26%) HTML
5 32 (35.16%) Analytics
6 27 (29.67%) Analytical Skills
7 24 (26.37%) Google
8 21 (23.08%) Google Analytics
9 18 (19.78%) Email Marketing
9 18 (19.78%) E-Commerce
10 17 (18.68%) CSS
11 16 (17.58%) Finance
12 15 (16.48%) Agile Software Development
12 15 (16.48%) Content Management
12 15 (16.48%) JavaScript
13 14 (15.38%) PHP
14 13 (14.29%) Telecoms
15 12 (13.19%) XML
15 12 (13.19%) jQuery
15 12 (13.19%) Degree
15 12 (13.19%) Marketing Strategy
16 11 (12.09%) .NET
17 10 (10.99%) MySQL
17 10 (10.99%) Advertising
17 10 (10.99%) Graphic Design
18 9 (9.89%) WordPress
18 9 (9.89%) User Experience
18 9 (9.89%) Electronics
18 9 (9.89%) Programme Management

Digital Marketing
Top Related IT Skills in Manchester by Category

For the 6 months to 31 August 2015, IT jobs across the Manchester region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 9 (9.89%) WordPress
2 7 (7.69%) Apache
3 6 (6.59%) CMS
Applications
1 4 (4.40%) Photoshop
2 3 (3.30%) MS Project
2 3 (3.30%) MS Office
2 3 (3.30%) Adobe Illustrator
2 3 (3.30%) Adobe Creative Suite
3 2 (2.20%) InDesign
3 2 (2.20%) MS PowerPoint
3 2 (2.20%) Spreadsheet
3 2 (2.20%) MS Excel
Business Applications
1 9 (9.89%) SAP Oil and Gas
2 4 (4.40%) Dynamics CRM
3 1 (1.10%) SAP BPC
Cloud Services
1 21 (23.08%) Google Analytics
2 3 (3.30%) MailChimp
3 2 (2.20%) GitHub
4 1 (1.10%) Microsoft Azure
Communications & Networking
1 7 (7.69%) Internet
2 4 (4.40%) Intranet
3 2 (2.20%) SSH
4 1 (1.10%) NAS
4 1 (1.10%) SAN
Database & Business Intelligence
1 10 (10.99%) MySQL
2 4 (4.40%) SQL Server
2 4 (4.40%) Big Data
3 3 (3.30%) MongoDB
4 1 (1.10%) Couchbase
4 1 (1.10%) Relational Database
4 1 (1.10%) Data Warehouse
4 1 (1.10%) BusinessObjects
4 1 (1.10%) SQL Server Reporting Services
4 1 (1.10%) BODI
4 1 (1.10%) SQL Server Integration Services
4 1 (1.10%) QlikView
4 1 (1.10%) Hadoop
Development Applications
1 6 (6.59%) Dreamweaver
2 5 (5.49%) Git (software)
3 2 (2.20%) Team Foundation Server
3 2 (2.20%) Selenium
3 2 (2.20%) Grunt
4 1 (1.10%) NUnit
4 1 (1.10%) MSTest
4 1 (1.10%) SpecFlow
General
1 91 (100.00%) Marketing
2 16 (17.58%) Finance
3 13 (14.29%) Telecoms
4 10 (10.99%) Advertising
5 9 (9.89%) Electronics
5 9 (9.89%) Manufacturing
6 5 (5.49%) Legal
6 5 (5.49%) Retail
7 3 (3.30%) Multimedia
8 1 (1.10%) Local Government
8 1 (1.10%) Law
Job Titles
1 15 (16.48%) Marketing Executive
1 15 (16.48%) Digital Marketing Executive
2 13 (14.29%) Developer
3 12 (13.19%) PPC Executive
3 12 (13.19%) PPC Manager
3 12 (13.19%) PPC Analyst
3 12 (13.19%) PPC Specialist
4 8 (8.79%) PHP Developer
5 7 (7.69%) Marketing Manager
6 5 (5.49%) Project Manager
6 5 (5.49%) Account Manager
6 5 (5.49%) Trainee
6 5 (5.49%) SEO Executive
7 4 (4.40%) Digital Marketing Manager
7 4 (4.40%) Analyst
8 3 (3.30%) Graduate
8 3 (3.30%) Software Engineer
8 3 (3.30%) Senior Software Engineer
8 3 (3.30%) Web Designer
8 3 (3.30%) Designer
Libraries, Frameworks & Software Standards
1 33 (36.26%) HTML
2 17 (18.68%) CSS
3 12 (13.19%) XML
3 12 (13.19%) jQuery
4 11 (12.09%) .NET
5 6 (6.59%) Ajax
5 6 (6.59%) HTML5
6 4 (4.40%) DHTML
6 4 (4.40%) AngularJS
7 3 (3.30%) CSS3
8 2 (2.20%) Yii
8 2 (2.20%) Symfony
8 2 (2.20%) CodeIgniter
8 2 (2.20%) CakePHP
8 2 (2.20%) JSON
8 2 (2.20%) XHTML
8 2 (2.20%) LAMP
8 2 (2.20%) SOAP
8 2 (2.20%) Sass
8 2 (2.20%) Laravel
Miscellaneous
1 39 (42.86%) Social Media
2 27 (29.67%) Analytical Skills
3 10 (10.99%) Graphic Design
4 9 (9.89%) DTV
4 9 (9.89%) User Experience
5 7 (7.69%) Mobile App
6 6 (6.59%) Blog
7 5 (5.49%) Management Information System
8 4 (4.40%) Mathematics
8 4 (4.40%) Computer Science
8 4 (4.40%) New Media
8 4 (4.40%) Performance Metrics
9 3 (3.30%) FMCG
9 3 (3.30%) Copywriting
9 3 (3.30%) W3C
10 2 (2.20%) NHS
10 2 (2.20%) Enterprise Software
11 1 (1.10%) N-Tier
11 1 (1.10%) PMI
11 1 (1.10%) PACS
Operating Systems
1 8 (8.79%) Linux
2 4 (4.40%) Android
2 4 (4.40%) Apple iOS
3 3 (3.30%) UNIX
4 2 (2.20%) Windows
Processes & Methodologies
1 40 (43.96%) SEO
2 33 (36.26%) Pay per click
3 32 (35.16%) Analytics
4 18 (19.78%) Email Marketing
4 18 (19.78%) E-Commerce
5 15 (16.48%) Agile Software Development
5 15 (16.48%) Content Management
6 12 (13.19%) Marketing Strategy
7 9 (9.89%) Programme Management
7 9 (9.89%) Business Intelligence
8 8 (8.79%) OO
8 8 (8.79%) CRM
8 8 (8.79%) Data Analysis
8 8 (8.79%) Web Design
9 6 (6.59%) Project Management
10 5 (5.49%) B2B
10 5 (5.49%) Project Planning
10 5 (5.49%) Web Development
10 5 (5.49%) Online Marketing
11 4 (4.40%) Kanban
Programming Languages
1 15 (16.48%) JavaScript
2 14 (15.38%) PHP
3 8 (8.79%) Java
4 6 (6.59%) C#
4 6 (6.59%) SQL
5 5 (5.49%) C
6 1 (1.10%) T-SQL
6 1 (1.10%) Groovy
6 1 (1.10%) Clojure
6 1 (1.10%) TypeScript
Qualifications
1 12 (13.19%) Degree
2 1 (1.10%) PRINCE2 Practitioner
2 1 (1.10%) IIBA
2 1 (1.10%) PRINCE2 Certification
2 1 (1.10%) PMI Certification
Quality Assurance & Compliance
1 2 (2.20%) QA
Systems Management
1 1 (1.10%) Systems Management Server (SMS)
Vendors
1 24 (26.37%) Google
2 9 (9.89%) SAP
3 8 (8.79%) Microsoft
4 6 (6.59%) Facebook
5 4 (4.40%) Oracle
6 3 (3.30%) Twitter
6 3 (3.30%) Adobe
7 1 (1.10%) VMware
7 1 (1.10%) Cisco
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