The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the Manchester region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Manchester region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Web Analytics
Rank 173 158 163
Rank change year-on-year
-15 +5
Permanent jobs citing Web Analytics 19 15 7
As % of all permanent IT jobs located in Manchester 0.464% 0.414% 0.177%
As % of the Processes & Methodologies category 0.601% 0.566% 0.259%
Number of salaries quoted 19 12 7
Average salary £37,500 £25,500 £27,500
Average salary % change year-on-year
+47.05% -7.27%
90% offered a salary of more than £27,200 £22,000 £25,900
10% offered a salary of more than £50,000 £36,000 £44,000
UK excluding London average salary £37,500 £37,000 £38,250
% change year-on-year
+1.35% -3.26%
All Processes & Methodologies
Manchester
Permanent IT job ads with a match in the
Processes & Methodologies category
3160 2649 2705
As % of all permanent IT jobs located in Manchester 77.17% 73.10% 68.41%
Number of salaries quoted 2717 2323 2441
Average salary £37,500 £35,000 £37,500
Average salary % change year-on-year
+7.14% -6.66%
90% offered a salary of more than £27,500 £25,000 £25,000
10% offered a salary of more than £52,500 £60,000 £52,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Web Analytics
North West

Web Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Manchester region as a proportion of the total demand within the Processes & Methodologies category.

Manchester Web Analytics Jobs Demand Trend

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Manchester region.

Manchester Web Analytics Salary Trend

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics across the Manchester region over the 3 months to 24 May 2013.

Manchester Web Analytics Salary Histogram

Web Analytics
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the Manchester region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 33 (100.00%) Analytics
2 23 (69.70%) Marketing
3 19 (57.58%) SEO
4 15 (45.45%) Pay per click
4 15 (45.45%) HTML
4 15 (45.45%) CSS
4 15 (45.45%) E-Commerce
5 14 (42.42%) Publishing
6 13 (39.39%) Degree
6 13 (39.39%) Social Media
7 10 (30.30%) Digital Marketing
8 9 (27.27%) Copywriting
8 9 (27.27%) Competitor Analysis
9 7 (21.21%) Retail
9 7 (21.21%) Project Management
10 5 (15.15%) WebTrends
10 5 (15.15%) B2B
10 5 (15.15%) Dreamweaver
10 5 (15.15%) Finance
10 5 (15.15%) Google
10 5 (15.15%) Google Analytics
10 5 (15.15%) Online Marketing
10 5 (15.15%) jQuery
11 4 (12.12%) FMCG
11 4 (12.12%) Email Marketing
11 4 (12.12%) Web Marketing
11 4 (12.12%) Coremetrics
11 4 (12.12%) Adobe Illustrator
11 4 (12.12%) Business Intelligence
11 4 (12.12%) SPSS

Web Analytics
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the Manchester region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Development
1 15 (45.45%) HTML
1 15 (45.45%) CSS
2 5 (15.15%) jQuery
3 1 (3.030%) ASP.NET MVC
3 1 (3.030%) ASP.NET MVC 3
3 1 (3.030%) .NET
3 1 (3.030%) ASP
3 1 (3.030%) ASP.NET
Application Platforms
1 4 (12.12%) SAS
1 4 (12.12%) SharePoint
2 1 (3.030%) CMS
Applications
1 4 (12.12%) Adobe Illustrator
1 4 (12.12%) SPSS
1 4 (12.12%) Photoshop
Business Applications
1 5 (15.15%) WebTrends
1 5 (15.15%) Google Analytics
Communications & Networking
1 1 (3.030%) Intranet
Database & Business Intelligence
1 3 (9.091%) Data Warehouse
2 1 (3.030%) SQL Server 2008
2 1 (3.030%) SQL Server
2 1 (3.030%) Data Mining
Development Applications
1 5 (15.15%) Dreamweaver
2 1 (3.030%) Visual Studio
General
1 23 (69.70%) Marketing
2 14 (42.42%) Publishing
3 7 (21.21%) Retail
4 5 (15.15%) Finance
5 1 (3.030%) Manufacturing
5 1 (3.030%) Advertising
Job Titles
1 9 (27.27%) SEO Manager
2 5 (15.15%) E-Commerce Manager
2 5 (15.15%) PPC Specialist
2 5 (15.15%) PPC Manager
2 5 (15.15%) PPC Analyst
2 5 (15.15%) PPC Executive
3 4 (12.12%) Analyst
4 3 (9.091%) Developer
4 3 (9.091%) Consultant
5 2 (6.061%) Senior Analyst
5 2 (6.061%) Web Analyst
5 2 (6.061%) Project Manager
5 2 (6.061%) Senior Web Analyst
6 1 (3.030%) Web Analytics Manager
6 1 (3.030%) User Experience Designer
6 1 (3.030%) Designer
6 1 (3.030%) Business Analyst
6 1 (3.030%) Web Developer
6 1 (3.030%) Web Manager
6 1 (3.030%) Programmer
Miscellaneous
1 13 (39.39%) Social Media
2 9 (27.27%) Copywriting
3 4 (12.12%) FMCG
4 2 (6.061%) Management Information System
Processes & Methodologies
1 33 (100.00%) Analytics
2 19 (57.58%) SEO
3 15 (45.45%) Pay per click
3 15 (45.45%) E-Commerce
4 10 (30.30%) Digital Marketing
5 9 (27.27%) Competitor Analysis
6 7 (21.21%) Project Management
7 5 (15.15%) B2B
7 5 (15.15%) Online Marketing
8 4 (12.12%) Email Marketing
8 4 (12.12%) Web Marketing
8 4 (12.12%) Business Intelligence
8 4 (12.12%) B2C
9 2 (6.061%) E-business
9 2 (6.061%) Web Design
10 1 (3.030%) Information Architecture
10 1 (3.030%) Customer Engagement
10 1 (3.030%) Continuous Improvement
10 1 (3.030%) Customer Insight
10 1 (3.030%) Waterfall
Programming Languages
1 4 (12.12%) C
2 3 (9.091%) SQL
3 2 (6.061%) JavaScript
4 1 (3.030%) R
4 1 (3.030%) C#
4 1 (3.030%) VB.NET
Qualifications
1 13 (39.39%) Degree
Vendors
1 5 (15.15%) Google
2 4 (12.12%) Coremetrics
3 1 (3.030%) IBM
3 1 (3.030%) Microsoft
3 1 (3.030%) Acxiom
London and Manchester with UK-wide travel
You can expect to design, deliver and analyse multi-platform rich media portals, applications and e-commerce stores, implement cutting-edge devices and platforms...and much more... Not...
Accenture
Salary: £40,000 - £55,000 + excellent benefits
Posted: 24 May 2013
Manchester, Lancashire
Fantastic opportunity for a... to join a major UK organisation. Project Manager will be required to: Manage the new Web Analysis team. Advise IT on Web Analytic software...
Integrity IT Solutions
Salary: Unspecified Excellent+Benefits
Posted: 20 May 2013
Manchester, Lancashire
An understanding of Web Analytics Applications ( i.e Celebrus, Coremetrics etc .) and their use in a commercial environment... eCommerce / Retail... managing all Web Analytics development... Work with the...
Crimson Ltd
Salary: £40000 - £45000 per annum + Excellent benefits
Posted: 20 May 2013
Manchester, Lancashire
My client is looking for an SEO Consultant to come on board in a senior capacity and so it is vital that applicants have at least 3 years'...
Circle Recruitment
Salary: £27000 - £35000 per annum + Benefits
Posted: 22 May 2013
Greater Manchester, North West
My client, a UK leading supplier to many blue chip retail companies, is looking to recruit an Ecommerce Manager. This is a new position within a thriving B2B...
Salary: £35000.00 - £50000.00 per annum
Posted: 27 April 2013
Manchester, Lancashire
The successful applicant will help create the standards for use of the Web Analytics applications... development experience with SQL, database tables and SPSS/SAS... Your responsibilities in this...
Crimson Ltd
Salary: £34000 - £38000 per annum + Excellent benefits
Posted: 20 May 2013