The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Manchester region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Web Analytics
Rank 106 164 167
Rank change year-on-year
+58 +3
Permanent jobs citing Web Analytics 82 15 20
As % of all permanent IT jobs located in Manchester 1.99% 0.39% 0.53%
As % of the Processes & Methodologies category 2.43% 0.50% 0.66%
Number of salaries quoted 30 14 18
Average salary £32,750 £32,500 £35,000
Average salary % change year-on-year
+0.76% -7.14%
90% offered a salary of more than £21,500 £28,950 £22,350
10% offered a salary of more than £50,500 £43,500 £55,750
UK excluding London average salary £38,000 £35,000 £37,500
% change year-on-year
+8.57% -6.66%
Web Analytics
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Manchester region.

Processes & Methodologies Category
Manchester
Permanent IT job ads with a match in the
Processes & Methodologies category
3381 2982 3038
As % of all permanent IT jobs located in Manchester 82.12% 77.29% 80.86%
Number of salaries quoted 2717 2562 2654
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £26,500 £26,500 £26,000
10% offered a salary of more than £57,500 £55,000 £55,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Web Analytics
Jobs Demand Trend in Manchester

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Manchester region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Manchester

Web Analytics
Salary Trend in Manchester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Manchester region.

Web Analytics Salary Trend in Manchester

Web Analytics
Salary Histogram in Manchester

This chart provides a salary histogram for IT jobs citing Web Analytics across the Manchester region over the 3 months to 29 August 2014.

Web Analytics Salary Histogram in Manchester

Web Analytics
Job Locations in Manchester

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Manchester region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bury - 1 £32,500 - 2
Web Analytics
North West

Web Analytics
Top 30 Related IT Skills in Manchester

For the 6 months to 29 August 2014, IT jobs across the Manchester region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 104 (100.00%) Analytics
2 63 (60.58%) Google Analytics
2 63 (60.58%) E-Commerce
2 63 (60.58%) Google
3 59 (56.73%) Marketing
4 43 (41.35%) Degree
5 39 (37.50%) Pay per click
6 38 (36.54%) SQL
7 37 (35.58%) SEO
8 23 (22.12%) MS Excel
8 23 (22.12%) Online Marketing
9 22 (21.15%) Social Media
9 22 (21.15%) Retail
10 21 (20.19%) CMS
11 20 (19.23%) Finance
11 20 (19.23%) Content Management
11 20 (19.23%) Magento
12 18 (17.31%) Customer Engagement
12 18 (17.31%) Enterprise Content Management
12 18 (17.31%) Digital Marketing
12 18 (17.31%) Strategic Planning
12 18 (17.31%) Data Mining
13 15 (14.42%) Microsoft
13 15 (14.42%) Visualisation
14 14 (13.46%) MS Office
14 14 (13.46%) Coremetrics
15 13 (12.50%) Economics
15 13 (12.50%) ClickTale
15 13 (12.50%) Mathematics
16 12 (11.54%) Data Extraction

Web Analytics
Top Related IT Skills in Manchester by Category

For the 6 months to 29 August 2014, IT jobs across the Manchester region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 21 (20.19%) CMS
Applications
1 23 (22.12%) MS Excel
2 14 (13.46%) MS Office
3 11 (10.58%) Spreadsheet
4 3 (2.88%) MS PowerPoint
5 1 (0.96%) Photoshop
Business Applications
1 63 (60.58%) Google Analytics
2 20 (19.23%) Magento
3 6 (5.77%) SiteCatalyst
3 6 (5.77%) WebTrends
4 5 (4.81%) Oracle CRM
5 4 (3.85%) Dynamics CRM
Communications & Networking
1 2 (1.92%) Internet
Database & Business Intelligence
1 18 (17.31%) Data Mining
2 11 (10.58%) DB2
2 11 (10.58%) Relational Database
3 1 (0.96%) Oracle BI Publisher
3 1 (0.96%) MySQL
3 1 (0.96%) SQL Server
Development Applications
1 3 (2.88%) RequisitePro
2 2 (1.92%) Dreamweaver
General
1 59 (56.73%) Marketing
2 22 (21.15%) Retail
3 20 (19.23%) Finance
4 3 (2.88%) Automotive
5 1 (0.96%) Publishing
Job Titles
1 43 (41.35%) Analyst
2 31 (29.81%) Web Analyst
3 29 (27.88%) E-Commerce Manager
4 11 (10.58%) Senior Manager
4 11 (10.58%) Marketing Analyst
5 9 (8.65%) Data Analyst
6 7 (6.73%) Social Media Manager
7 6 (5.77%) Consultant
7 6 (5.77%) PPC Specialist
7 6 (5.77%) PPC Manager
7 6 (5.77%) PPC Analyst
7 6 (5.77%) PPC Executive
8 5 (4.81%) Social Media Consultant
9 4 (3.85%) CRM Manager
9 4 (3.85%) Web Manager
10 3 (2.88%) Senior Web Analyst
10 3 (2.88%) Front-End Developer
10 3 (2.88%) Web Analytics Manager
10 3 (2.88%) Senior Analyst
10 3 (2.88%) Developer
Libraries, Frameworks & Software Standards
1 8 (7.69%) HTML
2 6 (5.77%) CSS
3 3 (2.88%) jQuery
3 3 (2.88%) HTML5
3 3 (2.88%) CSS3
4 2 (1.92%) DHTML
4 2 (1.92%) XML
5 1 (0.96%) XHTML
5 1 (0.96%) .NET
Miscellaneous
1 22 (21.15%) Social Media
2 15 (14.42%) Visualisation
3 13 (12.50%) Mathematics
3 13 (12.50%) Economics
4 12 (11.54%) Data Extraction
5 3 (2.88%) Statistics
5 3 (2.88%) Physics
5 3 (2.88%) Mobile App
6 2 (1.92%) Copywriting
6 2 (1.92%) Management Information System
7 1 (0.96%) Blog
7 1 (0.96%) Social Network
Operating Systems
1 1 (0.96%) Apple iOS
Processes & Methodologies
1 104 (100.00%) Analytics
2 63 (60.58%) E-Commerce
3 39 (37.50%) Pay per click
4 37 (35.58%) SEO
5 23 (22.12%) Online Marketing
6 20 (19.23%) Content Management
7 18 (17.31%) Customer Engagement
7 18 (17.31%) Enterprise Content Management
7 18 (17.31%) Strategic Planning
7 18 (17.31%) Digital Marketing
8 12 (11.54%) Data Management
9 11 (10.58%) Direct Marketing
9 11 (10.58%) Data-Driven Marketing
10 10 (9.62%) Test Strategy
10 10 (9.62%) Performance Management
10 10 (9.62%) Service Delivery
11 8 (7.69%) CRM
11 8 (7.69%) Web Development
12 6 (5.77%) Benchmarking
13 5 (4.81%) Data Analysis
Programming Languages
1 38 (36.54%) SQL
2 2 (1.92%) JavaScript
2 2 (1.92%) PHP
3 1 (0.96%) PL/SQL
3 1 (0.96%) Java
Qualifications
1 43 (41.35%) Degree
Vendors
1 63 (60.58%) Google
2 15 (14.42%) Microsoft
3 14 (13.46%) Coremetrics
4 13 (12.50%) ClickTale
5 12 (11.54%) Tealeaf
6 6 (5.77%) Oracle
7 5 (4.81%) Omniture
8 4 (3.85%) Salesforce.com
9 2 (1.92%) Adobe
10 1 (0.96%) JD Edwards
10 1 (0.96%) SAP
10 1 (0.96%) Facebook
10 1 (0.96%) Twitter
Manchester, Lancashire
TEKsystems
Salary: £25000 - £35000 per annum + package
Posted: Yesterday
Bury, Lancashire
Foresight Recruitment Solutions Ltd
Salary: DOE
Posted: 2 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £40000 - £60000 per annum + Benefits
Posted: 2 days ago
Bury, Lancashire
Applause IT Innovation
Salary: £27000 - £31000 per annum + bens
Posted: 6 days ago