The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Manchester region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 25 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
25 Nov 2014
Same period 2013 Same period 2012
Web Analytics
Rank 175 156 173
Rank change year-on-year
-19 +17
Permanent jobs citing Web Analytics 18 23 22
As % of all permanent IT jobs located in Manchester 0.43% 0.60% 0.53%
As % of the Processes & Methodologies category 0.51% 0.76% 0.67%
Number of salaries quoted 17 15 20
Average salary £34,500 £49,000 £38,250
Average salary % change year-on-year
-29.59% +28.10%
90% offered a salary of more than £23,000 £37,700 £25,900
10% offered a salary of more than £47,500 £49,000 £55,750
UK excluding London average salary £40,000 £35,125 £37,500
% change year-on-year
+13.87% -6.33%
Web Analytics
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Manchester region.

Processes & Methodologies Category
Manchester
Permanent IT job ads with a match in the
Processes & Methodologies category
3515 3041 3303
As % of all permanent IT jobs located in Manchester 83.41% 79.54% 79.44%
Number of salaries quoted 3008 2575 2957
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in Manchester

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Manchester region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Manchester

Web Analytics
Salary Trend in Manchester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Manchester region.

Web Analytics Salary Trend in Manchester

Web Analytics
Salary Histogram in Manchester

This chart provides a salary histogram for IT jobs citing Web Analytics across the Manchester region over the 3 months to 25 November 2014.

Web Analytics Salary Histogram in Manchester

Web Analytics
Job Locations in Manchester

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Manchester region over the 3 months to 25 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bury - 1 £32,500 -
Web Analytics
North West

Web Analytics
Top 30 Related IT Skills in Manchester

For the 6 months to 25 November 2014, IT jobs across the Manchester region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 98 (100.00%) Analytics
2 66 (67.35%) Google
3 65 (66.33%) Google Analytics
4 59 (60.20%) E-Commerce
5 58 (59.18%) Marketing
6 44 (44.90%) Degree
7 39 (39.80%) Pay per click
8 36 (36.73%) SQL
9 35 (35.71%) SEO
9 35 (35.71%) Analytical Skills
10 28 (28.57%) Coaching
11 25 (25.51%) MS Excel
12 23 (23.47%) User Experience
13 22 (22.45%) Finance
13 22 (22.45%) Retail
14 20 (20.41%) Online Marketing
15 19 (19.39%) Digital Marketing
16 18 (18.37%) Magento
16 18 (18.37%) Customer Engagement
16 18 (18.37%) Enterprise Content Management
16 18 (18.37%) Content Management
16 18 (18.37%) CMS
16 18 (18.37%) Strategic Planning
16 18 (18.37%) Data Mining
17 15 (15.31%) Microsoft
17 15 (15.31%) ClickTale
18 14 (14.29%) MS Office
19 13 (13.27%) Economics
19 13 (13.27%) Social Media
19 13 (13.27%) Mathematics

Web Analytics
Top Related IT Skills in Manchester by Category

For the 6 months to 25 November 2014, IT jobs across the Manchester region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 18 (18.37%) CMS
Applications
1 25 (25.51%) MS Excel
2 14 (14.29%) MS Office
3 11 (11.22%) Spreadsheet
4 4 (4.08%) MS PowerPoint
Business Applications
1 65 (66.33%) Google Analytics
2 18 (18.37%) Magento
3 5 (5.10%) WebTrends
4 4 (4.08%) SiteCatalyst
5 3 (3.06%) Oracle CRM
5 3 (3.06%) Dynamics CRM
Database & Business Intelligence
1 18 (18.37%) Data Mining
2 11 (11.22%) DB2
2 11 (11.22%) Relational Database
3 3 (3.06%) Oracle BI Publisher
4 1 (1.02%) SQL Server
Development Applications
1 4 (4.08%) RequisitePro
General
1 58 (59.18%) Marketing
2 22 (22.45%) Retail
2 22 (22.45%) Finance
3 1 (1.02%) Automotive
3 1 (1.02%) Advertising
3 1 (1.02%) Publishing
Job Titles
1 42 (42.86%) Analyst
2 30 (30.61%) Web Analyst
3 28 (28.57%) E-Commerce Manager
4 12 (12.24%) Data Analyst
5 11 (11.22%) Senior Manager
5 11 (11.22%) Marketing Analyst
6 7 (7.14%) PPC Specialist
6 7 (7.14%) Consultant
6 7 (7.14%) PPC Manager
6 7 (7.14%) PPC Analyst
6 7 (7.14%) PPC Executive
7 6 (6.12%) Social Media Consultant
8 5 (5.10%) Web Manager
9 4 (4.08%) Web Analytics Manager
10 3 (3.06%) CRM Manager
11 2 (2.04%) SEO Executive
11 2 (2.04%) MI Analyst
11 2 (2.04%) Social Media Manager
12 1 (1.02%) Developer
12 1 (1.02%) Senior Analyst
Libraries, Frameworks & Software Standards
1 4 (4.08%) HTML
2 3 (3.06%) CSS
3 1 (1.02%) jQuery
3 1 (1.02%) HTML5
3 1 (1.02%) CSS3
Miscellaneous
1 35 (35.71%) Analytical Skills
2 23 (23.47%) User Experience
3 13 (13.27%) Economics
3 13 (13.27%) Mathematics
3 13 (13.27%) Social Media
4 11 (11.22%) Visualisation
5 8 (8.16%) Data Extraction
6 3 (3.06%) Physics
6 3 (3.06%) Statistics
7 2 (2.04%) Mobile App
8 1 (1.02%) Performance Metrics
Processes & Methodologies
1 98 (100.00%) Analytics
2 59 (60.20%) E-Commerce
3 39 (39.80%) Pay per click
4 35 (35.71%) SEO
5 28 (28.57%) Coaching
6 20 (20.41%) Online Marketing
7 19 (19.39%) Digital Marketing
8 18 (18.37%) Customer Engagement
8 18 (18.37%) Enterprise Content Management
8 18 (18.37%) Strategic Planning
8 18 (18.37%) Content Management
9 11 (11.22%) Direct Marketing
9 11 (11.22%) Data-Driven Marketing
10 10 (10.20%) Test Strategy
10 10 (10.20%) Performance Management
10 10 (10.20%) Service Delivery
11 8 (8.16%) Data Management
12 5 (5.10%) CRM
12 5 (5.10%) Benchmarking
13 4 (4.08%) Project Management
Programming Languages
1 36 (36.73%) SQL
2 3 (3.06%) VBA
2 3 (3.06%) PL/SQL
3 2 (2.04%) PHP
4 1 (1.02%) JavaScript
Qualifications
1 44 (44.90%) Degree
Vendors
1 66 (67.35%) Google
2 15 (15.31%) Microsoft
2 15 (15.31%) ClickTale
3 12 (12.24%) Coremetrics
4 11 (11.22%) Tealeaf
5 6 (6.12%) Oracle
6 4 (4.08%) Omniture
7 3 (3.06%) Salesforce.com
8 2 (2.04%) Adobe
9 1 (1.02%) DoubleClick
9 1 (1.02%) Yahoo!
9 1 (1.02%) Maxymiser
9 1 (1.02%) Facebook