The table below looks at the prevalence of the term Social Media in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 28 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 May 2015
Same period 2014 Same period 2013
Social Media
Rank 152 110 174
Rank change year-on-year
-42 +64
Permanent jobs citing Social Media 95 156 82
As % of all permanent IT jobs located in the North West 1.54% 2.21% 1.12%
As % of the Miscellaneous category 4.16% 6.34% 3.33%
Number of salaries quoted 61 93 71
Average salary £25,000 £32,500 £30,000
Average salary % change year-on-year
-23.07% +8.33%
90% offered a salary of more than £21,500 £20,000 £23,700
10% offered a salary of more than £65,000 £51,100 £37,500
UK excluding London average salary £37,500 £37,500 £34,000
% change year-on-year
- +10.29%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the North West region.

Miscellaneous Category
North West
Permanent IT job ads with a match in the
Miscellaneous category
2284 2460 2462
As % of all permanent IT jobs located in the North West 36.99% 34.79% 33.67%
Number of salaries quoted 1819 1903 2036
Average salary £40,000 £37,500 £35,000
Average salary % change year-on-year
+6.66% +7.14%
90% offered a salary of more than £25,000 £23,500 £25,000
10% offered a salary of more than £57,500 £52,500 £55,000
UK excluding London average salary £40,000 £40,000 £39,000
% change year-on-year
- +2.56%

Social Media
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the North West region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the North West

Social Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the North West region.

Social Media Salary Trend in the North West

Social Media
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Social Media across the North West region over the 3 months to 28 May 2015.

Social Media Salary Histogram in the North West

Social Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the North West region over the 3 months to 28 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -50 46 £32,000 +6.66% 23
Lancashire +5 23 £22,500 +12.50% 2
Cheshire -3 16 £30,250 -13.57% 9
Merseyside +5 9 £24,000 -40.00% 1
Social Media
England

Social Media
Top 30 Related IT Skills in the North West

For the 6 months to 28 May 2015, IT jobs across the North West region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 140 (76.92%) Marketing
2 79 (43.41%) Digital Marketing
3 73 (40.11%) HTML
4 53 (29.12%) CSS
4 53 (29.12%) Content Management
5 49 (26.92%) SEO
6 45 (24.73%) Web Design
7 43 (23.63%) Photoshop
7 43 (23.63%) Email Marketing
8 40 (21.98%) Pay per click
9 35 (19.23%) Degree
10 32 (17.58%) Web Development
10 32 (17.58%) CRM
10 32 (17.58%) E-Commerce
10 32 (17.58%) WordPress
11 30 (16.48%) jQuery
11 30 (16.48%) Google
12 29 (15.93%) Twitter
13 28 (15.38%) Analytical Skills
13 28 (15.38%) CMS
14 27 (14.84%) PHP
15 24 (13.19%) Facebook
16 23 (12.64%) Social Media Marketing
16 23 (12.64%) JavaScript
16 23 (12.64%) Adobe Illustrator
17 22 (12.09%) Microsoft
17 22 (12.09%) Analytics
18 21 (11.54%) User Experience
18 21 (11.54%) B2B
19 20 (10.99%) Adobe

Social Media
Top Related IT Skills in the North West by Category

For the 6 months to 28 May 2015, IT jobs across the North West region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 32 (17.58%) WordPress
2 28 (15.38%) CMS
3 7 (3.85%) Umbraco
4 6 (3.30%) Node.js
5 3 (1.65%) SharePoint
6 2 (1.10%) IIS
6 2 (1.10%) Drupal
6 2 (1.10%) Joomla!
6 2 (1.10%) Alfresco
Applications
1 43 (23.63%) Photoshop
2 23 (12.64%) Adobe Illustrator
3 14 (7.69%) Adobe After Effects
4 13 (7.14%) MS PowerPoint
5 10 (5.49%) MS Excel
6 8 (4.40%) InDesign
6 8 (4.40%) Adobe Creative Suite
7 5 (2.75%) MS Office
8 4 (2.20%) Fireworks
Business Applications
1 2 (1.10%) Dynamics CRM
1 2 (1.10%) Radian6
Cloud Services
1 14 (7.69%) Google Analytics
2 4 (2.20%) Silverpop
Communications & Networking
1 4 (2.20%) Internet
2 2 (1.10%) CTI
2 2 (1.10%) Intranet
3 1 (0.55%) WebEx
3 1 (0.55%) SSH
Database & Business Intelligence
1 14 (7.69%) SQL Server
2 8 (4.40%) MySQL
3 2 (1.10%) NoSQL
3 2 (1.10%) SQL Server 2008
Development Applications
1 6 (3.30%) Grunt
2 4 (2.20%) Dreamweaver
3 3 (1.65%) Git (software)
3 3 (1.65%) Visual Studio
4 2 (1.10%) NUnit
4 2 (1.10%) SoapUI
4 2 (1.10%) Selenium
General
1 140 (76.92%) Marketing
2 18 (9.89%) Legal
3 16 (8.79%) Retail
4 15 (8.24%) Advertising
5 9 (4.95%) Finance
6 7 (3.85%) Games
7 6 (3.30%) Telecoms
8 4 (2.20%) Billing
9 1 (0.55%) Law
Job Titles
1 49 (26.92%) Developer
2 26 (14.29%) Designer
3 22 (12.09%) Junior
4 18 (9.89%) Junior Developer
5 14 (7.69%) Web Developer
6 13 (7.14%) Marketing Executive
7 11 (6.04%) Front-End Developer
7 11 (6.04%) Web Designer
8 10 (5.49%) PHP Developer
8 10 (5.49%) Graphic Designer
9 8 (4.40%) Junior Web Developer
9 8 (4.40%) PPC Executive
9 8 (4.40%) PPC Manager
9 8 (4.40%) PPC Analyst
9 8 (4.40%) Junior PHP Developer
9 8 (4.40%) PPC Specialist
10 7 (3.85%) Account Manager
10 7 (3.85%) Marketing Manager
10 7 (3.85%) .NET Developer
11 6 (3.30%) Consultant
Libraries, Frameworks & Software Standards
1 73 (40.11%) HTML
2 53 (29.12%) CSS
3 30 (16.48%) jQuery
4 19 (10.44%) .NET
4 19 (10.44%) HTML5
5 14 (7.69%) CSS3
6 10 (5.49%) ASP.NET
7 6 (3.30%) XML
8 5 (2.75%) JSON
8 5 (2.75%) Twitter Bootstrap
9 4 (2.20%) Ajax
9 4 (2.20%) Modernizr
9 4 (2.20%) AngularJS
9 4 (2.20%) ASP.NET Web API
9 4 (2.20%) WCF
9 4 (2.20%) RESTful
10 3 (1.65%) Razor View Engine
10 3 (1.65%) KnockoutJS
10 3 (1.65%) Sass
11 2 (1.10%) XSL
Miscellaneous
1 28 (15.38%) Analytical Skills
2 21 (11.54%) User Experience
3 18 (9.89%) Mobile App
3 18 (9.89%) Copywriting
4 14 (7.69%) Blog
5 10 (5.49%) Photography
5 10 (5.49%) Digital Media
6 8 (4.40%) Graphic Design
7 6 (3.30%) IVR
7 6 (3.30%) iPhone
8 4 (2.20%) Hybrid Cloud
8 4 (2.20%) Computer Science
9 3 (1.65%) PlayStation
9 3 (1.65%) BBC
9 3 (1.65%) Animation
10 2 (1.10%) Mathematics
11 1 (0.55%) Video Editing
11 1 (0.55%) Social Network
11 1 (0.55%) RIA
11 1 (0.55%) Algorithms
Operating Systems
1 3 (1.65%) Android
1 3 (1.65%) Apple iOS
Processes & Methodologies
1 79 (43.41%) Digital Marketing
2 53 (29.12%) Content Management
3 49 (26.92%) SEO
4 45 (24.73%) Web Design
5 43 (23.63%) Email Marketing
6 40 (21.98%) Pay per click
7 32 (17.58%) Web Development
7 32 (17.58%) CRM
7 32 (17.58%) E-Commerce
8 23 (12.64%) Social Media Marketing
9 22 (12.09%) Analytics
10 21 (11.54%) B2B
11 17 (9.34%) Migration
12 15 (8.24%) Responsive Web Design
13 11 (6.04%) Online Marketing
14 10 (5.49%) Business Development
15 9 (4.95%) Mobile Application Development
15 9 (4.95%) B2C
16 8 (4.40%) Competitor Analysis
16 8 (4.40%) Continuous Improvement
Programming Languages
1 27 (14.84%) PHP
2 23 (12.64%) JavaScript
3 16 (8.79%) C#
4 10 (5.49%) SQL
5 5 (2.75%) VB.NET
6 4 (2.20%) Java
7 2 (1.10%) Ruby
7 2 (1.10%) VB
7 2 (1.10%) XQuery
Qualifications
1 35 (19.23%) Degree
2 2 (1.10%) MBA
2 2 (1.10%) Chartered Engineer
2 2 (1.10%) Security Cleared
Quality Assurance & Compliance
1 1 (0.55%) SLA
System Software
1 2 (1.10%) vSphere
Systems Management
1 1 (0.55%) Systems Management Server (SMS)
Vendors
1 30 (16.48%) Google
2 29 (15.93%) Twitter
3 24 (13.19%) Facebook
4 22 (12.09%) Microsoft
5 20 (10.99%) Adobe
6 7 (3.85%) Yahoo!
7 6 (3.30%) Apple
8 5 (2.75%) Salesforce.com
9 4 (2.20%) Eloqua
9 4 (2.20%) EPiServer
10 3 (1.65%) Sony
11 2 (1.10%) Cisco
11 2 (1.10%) EMC
11 2 (1.10%) Avaya
11 2 (1.10%) Genesys
11 2 (1.10%) Cognizant
12 1 (0.55%) ClickTale
12 1 (0.55%) Symantec
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