The table below looks at the prevalence of the term Social Media in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 23 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Jan 2017
Same period 2016 Same period 2015
Social Media
England / North West
Rank 211 181 149
Rank change year-on-year
-30 -32
Permanent jobs citing Social Media 35 53 107
As % of all permanent IT jobs located in the North West 0.59% 0.96% 1.56%
As % of the Miscellaneous category 1.40% 2.55% 4.34%
Number of salaries quoted 28 46 98
Median salary £36,250 £26,000 £29,250
Median salary % change year-on-year
+39.42% -11.11%
90% offered a salary of more than £26,425 £21,750 £19,500
10% offered a salary of more than £60,000 £43,750 £55,000
UK excluding London median salary £32,500 £38,750 £37,500
% change year-on-year
-16.12% +3.33%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the North West region.

Miscellaneous Category
North West
Permanent IT job ads with a match in the
Miscellaneous category
2495 2078 2467
As % of all permanent IT jobs located in the North West 42.00% 37.72% 35.93%
Number of salaries quoted 2056 1652 2119
Median salary £40,000 £40,000 £38,500
Median salary % change year-on-year
- +3.89%
90% offered a salary of more than £27,000 £25,000 £24,500
10% offered a salary of more than £60,000 £65,000 £55,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Social Media
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in the North West

Social Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the North West region.

Social Media Salary Trend in the North West

Social Media
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Social Media across the North West region over the 3 months to 23 January 2017.

Social Media Salary Histogram in the North West

Social Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the North West region over the 3 months to 23 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -26 25 £50,000 +91.38% 7
Cheshire +1 6 £18,500 -22.91% 2
Lancashire -14 4 £27,250 -27.33% 1
Social Media
England

Social Media
Top 30 Related IT Skills in the North West

For the 6 months to 23 January 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Social Media.

1 44 (69.84%) Marketing
2 30 (47.62%) SEO
3 27 (42.86%) E-Commerce
4 25 (39.68%) Analytics
5 19 (30.16%) Facebook
5 19 (30.16%) Digital Marketing
6 18 (28.57%) Pay per click
7 16 (25.40%) CRM
7 16 (25.40%) HTML
7 16 (25.40%) CSS
8 15 (23.81%) Advertising
9 14 (22.22%) MS Office
9 14 (22.22%) JavaScript
9 14 (22.22%) Google
9 14 (22.22%) HTML5
9 14 (22.22%) Digital Media
10 13 (20.63%) CSS3
10 13 (20.63%) jQuery
11 12 (19.05%) Web Development
11 12 (19.05%) Degree
11 12 (19.05%) Twitter
11 12 (19.05%) Campaign Management
12 11 (17.46%) Analytical Skills
12 11 (17.46%) Marketing Strategy
12 11 (17.46%) Blog
13 10 (15.87%) Performance Management
13 10 (15.87%) Agile Software Development
13 10 (15.87%) C#
13 10 (15.87%) Performance Optimisation
14 9 (14.29%) Finance

Social Media
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (11.11%) WordPress
2 3 (4.76%) CMS
2 3 (4.76%) Elasticsearch
2 3 (4.76%) SAS
Applications
1 14 (22.22%) MS Office
2 7 (11.11%) MS Excel
2 7 (11.11%) Photoshop
3 6 (9.52%) Adobe Illustrator
4 5 (7.94%) MS PowerPoint
5 3 (4.76%) SPSS
5 3 (4.76%) Stata
6 1 (1.59%) Adobe Creative Suite
6 1 (1.59%) InDesign
Business Applications
1 4 (6.35%) Magento
2 1 (1.59%) Dynamics NAV
2 1 (1.59%) SAP Oil and Gas
Cloud Services
1 9 (14.29%) Google Analytics
2 5 (7.94%) Cloud Computing
2 5 (7.94%) Office 365
3 4 (6.35%) AdWords
4 2 (3.17%) MailChimp
5 1 (1.59%) Google Tag Manager
5 1 (1.59%) SaaS
Communications & Networking
1 7 (11.11%) SMS
2 6 (9.52%) Internet
3 5 (7.94%) ADSL
3 5 (7.94%) Wireless
4 1 (1.59%) Unified Communications
Database & Business Intelligence
1 7 (11.11%) MongoDB
2 6 (9.52%) Redis
2 6 (9.52%) SQL Server
3 5 (7.94%) MySQL
4 3 (4.76%) Big Data
4 3 (4.76%) Data Mining
Development Applications
1 6 (9.52%) Mercurial
2 5 (7.94%) Git (software)
3 3 (4.76%) Octopus Deploy
3 3 (4.76%) Subversion
3 3 (4.76%) TeamCity
3 3 (4.76%) Visual Studio
4 2 (3.17%) JIRA
General
1 44 (69.84%) Marketing
2 15 (23.81%) Advertising
3 9 (14.29%) Finance
4 7 (11.11%) Retail
5 4 (6.35%) Brand Awareness
5 4 (6.35%) Telecoms
6 2 (3.17%) Games
7 1 (1.59%) Electronics
7 1 (1.59%) French Language
7 1 (1.59%) Manufacturing
7 1 (1.59%) Military
7 1 (1.59%) Pharmaceutical
Job Titles
1 15 (23.81%) Developer
2 9 (14.29%) Front End Developer (Client-Side Developer)
3 8 (12.70%) Marketing Manager
4 7 (11.11%) Web Developer
5 6 (9.52%) Senior Developer
6 5 (7.94%) .NET Developer
6 5 (7.94%) C# .NET Developer
6 5 (7.94%) C# Developer
6 5 (7.94%) Head of Marketing
6 5 (7.94%) IT Sales Executive
6 5 (7.94%) New Business Sales Executive
6 5 (7.94%) Sales Executive
6 5 (7.94%) Senior .NET Developer
6 5 (7.94%) Senior C# .NET Developer
6 5 (7.94%) Senior C# Developer
7 4 (6.35%) Social Media Manager
8 3 (4.76%) .NET Web Developer
8 3 (4.76%) Angular Developer
8 3 (4.76%) Data Scientist
8 3 (4.76%) Front End Web Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 16 (25.40%) CSS
1 16 (25.40%) HTML
2 14 (22.22%) HTML5
3 13 (20.63%) CSS3
3 13 (20.63%) jQuery
4 7 (11.11%) AngularJS
4 7 (11.11%) RabbitMQ
5 6 (9.52%) .NET
5 6 (9.52%) ASP.NET
6 5 (7.94%) ASP.NET MVC
7 4 (6.35%) Ajax
8 3 (4.76%) ASP.NET Web API
8 3 (4.76%) Backbone.js
8 3 (4.76%) SignalR
8 3 (4.76%) Twitter Bootstrap
8 3 (4.76%) XHTML
9 2 (3.17%) ASP.NET Web Forms
9 2 (3.17%) JSON
10 1 (1.59%) .NET Framework
10 1 (1.59%) NHibernate
Miscellaneous
1 14 (22.22%) Digital Media
2 11 (17.46%) Analytical Skills
2 11 (17.46%) Blog
3 8 (12.70%) iPad
3 8 (12.70%) Statistics
4 6 (9.52%) Copywriting
5 5 (7.94%) User Experience
6 3 (4.76%) Mobile App
6 3 (4.76%) Social Network
7 2 (3.17%) iPhone
8 1 (1.59%) Computer Science
8 1 (1.59%) Driving Licence
8 1 (1.59%) Economics
8 1 (1.59%) FMCG
8 1 (1.59%) Mathematics
8 1 (1.59%) New Media
8 1 (1.59%) Photography
8 1 (1.59%) Video Editing
Operating Systems
1 3 (4.76%) Linux
1 3 (4.76%) Windows
1 3 (4.76%) Windows Server
Processes & Methodologies
1 30 (47.62%) SEO
2 27 (42.86%) E-Commerce
3 25 (39.68%) Analytics
4 19 (30.16%) Digital Marketing
5 18 (28.57%) Pay per click
6 16 (25.40%) CRM
7 12 (19.05%) Campaign Management
7 12 (19.05%) Web Development
8 11 (17.46%) Marketing Strategy
9 10 (15.87%) Agile Software Development
9 10 (15.87%) Performance Management
9 10 (15.87%) Performance Optimisation
10 8 (12.70%) Kanban
11 7 (11.11%) B2B
12 6 (9.52%) Continuous Improvement
12 6 (9.52%) Front End Development
12 6 (9.52%) MVC
12 6 (9.52%) SDLC
12 6 (9.52%) TDD
12 6 (9.52%) Web Design
Programming Languages
1 14 (22.22%) JavaScript
2 10 (15.87%) C#
3 5 (7.94%) PHP
4 3 (4.76%) Python
4 3 (4.76%) R
4 3 (4.76%) SQL
Qualifications
1 12 (19.05%) Degree
2 2 (3.17%) Security Cleared
3 1 (1.59%) BC Cleared
3 1 (1.59%) DBS Check
3 1 (1.59%) SC Cleared
Quality Assurance & Compliance
1 3 (4.76%) Data Quality
2 1 (1.59%) QA
Vendors
1 19 (30.16%) Facebook
2 14 (22.22%) Google
3 12 (19.05%) Twitter
4 5 (7.94%) Symantec
5 4 (6.35%) Microsoft
6 3 (4.76%) Adobe
6 3 (4.76%) New Relic
7 1 (1.59%) Hootsuite
7 1 (1.59%) SAP
Liverpool
Searchability
Salary: £30000 per annum
Posted: 15 hours ago
Manchester
Vivid Resourcing
Posted: Yesterday
Manchester, Lancashire
Applause IT Innovation
Salary: £30000 - £40000 per annum + benefits
Posted: Yesterday
Bury, Lancashire
Searchability
Salary: £35000 - £50000 per annum
Posted: 3 days ago
Lancashire
ECOM
Salary: £16000 - £18000 per annum
Posted: 3 days ago
Manchester
ECOM
Salary: £25000 - £35000 per annum
Posted: 4 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £35000 per annum + High OTE
Posted: 5 days ago
Birkenhead
Recruitment Genius Ltd
Salary: £25000 - £35000 per annum
Posted: 14 days ago
Wilmslow, Cheshire
Senitor Associates
Salary: £18000 - £23000 per annum + OTE 40k
Posted: 6 days ago
Manchester, Lancashire
The Little Black Book Agency
Posted: 5 days ago
Wilmslow, Cheshire
Venturi
Salary: £18000 - £19000 per annum + 40% comission
Posted: 5 days ago
Manchester
ECOM
Salary: £25000 - £30000 per annum
Posted: 19 days ago