The table below looks at the prevalence of the term Social Media in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Social Media
Rank 175 159 157
Rank change year-on-year
-16 -2
Permanent jobs citing Social Media 54 98 97
As % of all permanent IT jobs located in the North West 0.96% 1.39% 1.46%
As % of the Miscellaneous category 2.53% 3.85% 4.35%
Number of salaries quoted 50 84 66
Average salary £27,500 £25,000 £30,000
Average salary % change year-on-year
+10.00% -16.66%
90% offered a salary of more than £22,000 £19,650 £20,000
10% offered a salary of more than £45,250 £63,500 £40,000
UK excluding London average salary £40,000 £37,500 £35,000
% change year-on-year
+6.66% +7.14%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the North West region.

Miscellaneous Category
North West
Permanent IT job ads with a match in the
Miscellaneous category
2138 2544 2228
As % of all permanent IT jobs located in the North West 38.15% 36.10% 33.60%
Number of salaries quoted 1707 2186 1763
Average salary £40,000 £38,000 £37,500
Average salary % change year-on-year
+5.26% +1.33%
90% offered a salary of more than £25,000 £24,500 £25,000
10% offered a salary of more than £55,000 £52,500 £62,500
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Social Media
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the North West region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the North West

Social Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the North West region.

Social Media Salary Trend in the North West

Social Media
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Social Media across the North West region over the 3 months to 9 February 2016.

Social Media Salary Histogram in the North West

Social Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the North West region over the 3 months to 9 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -14 23 £29,500 +12.38% 10
Cheshire +15 21 £24,000 -20.00% 11
Lancashire +16 9 £35,000 +45.83% 3
Merseyside -8 1 £37,500 +85.18% 2
Social Media
England

Social Media
Top 30 Related IT Skills in the North West

For the 6 months to 9 February 2016, IT jobs across the North West region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 78 (62.40%) Marketing
2 44 (35.20%) HTML
3 39 (31.20%) SEO
3 39 (31.20%) Digital Marketing
4 37 (29.60%) CSS
5 36 (28.80%) Pay per click
6 33 (26.40%) Analytics
7 30 (24.00%) Email Marketing
8 29 (23.20%) jQuery
8 29 (23.20%) Google
9 28 (22.40%) Degree
9 28 (22.40%) CRM
10 25 (20.00%) JavaScript
11 23 (18.40%) Analytical Skills
12 21 (16.80%) Google Analytics
13 16 (12.80%) Retail
13 16 (12.80%) PHP
14 15 (12.00%) E-Commerce
14 15 (12.00%) Finance
14 15 (12.00%) Data Analysis
14 15 (12.00%) Twitter
15 14 (11.20%) Advertising
15 14 (11.20%) .NET
16 13 (10.40%) SQL Server
17 12 (9.60%) Photoshop
17 12 (9.60%) Telecoms
17 12 (9.60%) Web Development
17 12 (9.60%) Online Marketing
17 12 (9.60%) User Experience
17 12 (9.60%) Customer Segmentation

Social Media
Top Related IT Skills in the North West by Category

For the 6 months to 9 February 2016, IT jobs across the North West region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 10 (8.00%) WordPress
2 7 (5.60%) CMS
3 2 (1.60%) nginx
3 2 (1.60%) SharePoint
4 1 (0.80%) Tomcat
4 1 (0.80%) Umbraco
Applications
1 12 (9.60%) Photoshop
2 8 (6.40%) Adobe Illustrator
3 4 (3.20%) Fireworks
3 4 (3.20%) MS Excel
4 3 (2.40%) MS Office
5 1 (0.80%) Adobe Creative Suite
5 1 (0.80%) InDesign
Business Applications
1 2 (1.60%) Magento
Cloud Services
1 21 (16.80%) Google Analytics
2 8 (6.40%) AdWords
3 3 (2.40%) Google Apps
4 1 (0.80%) GitHub
Communications & Networking
1 11 (8.80%) SMS
2 9 (7.20%) Internet
3 3 (2.40%) Intranet
4 2 (1.60%) CTI
4 2 (1.60%) H.323
4 2 (1.60%) LAN
4 2 (1.60%) SSH
4 2 (1.60%) VoIP
4 2 (1.60%) WAN
Database & Business Intelligence
1 13 (10.40%) SQL Server
2 10 (8.00%) MySQL
3 5 (4.00%) NoSQL
4 3 (2.40%) Oracle Database
5 2 (1.60%) Big Data
6 1 (0.80%) Data Mining
6 1 (0.80%) Text Mining
Development Applications
1 4 (3.20%) Git (software)
2 2 (1.60%) Dreamweaver
2 2 (1.60%) Grunt
3 1 (0.80%) ClearCase
3 1 (0.80%) Eclipse
3 1 (0.80%) Jenkins
3 1 (0.80%) JIRA
3 1 (0.80%) Subversion
3 1 (0.80%) Team Foundation Server
General
1 78 (62.40%) Marketing
2 16 (12.80%) Retail
3 15 (12.00%) Finance
4 14 (11.20%) Advertising
5 12 (9.60%) Telecoms
6 4 (3.20%) Brand Awareness
7 3 (2.40%) Games
8 2 (1.60%) Back Office
8 2 (1.60%) Online Betting
9 1 (0.80%) Electronics
9 1 (0.80%) Publishing
Job Titles
1 34 (27.20%) Developer
2 26 (20.80%) Marketing Executive
3 15 (12.00%) Digital Executive
3 15 (12.00%) Digital Marketing Executive
4 14 (11.20%) .NET Developer
5 11 (8.80%) Designer
6 9 (7.20%) ASP.NET Developer
6 9 (7.20%) C# .NET Developer
6 9 (7.20%) C# ASP.NET Developer
6 9 (7.20%) C# Developer
6 9 (7.20%) Consultant
7 8 (6.40%) SQL Developer
8 7 (5.60%) Graduate
8 7 (5.60%) PHP Developer
9 6 (4.80%) HTML Developer
9 6 (4.80%) Web Developer
10 5 (4.00%) .NET Programmer
10 5 (4.00%) Digital Marketing Consultant
10 5 (4.00%) Graduate Developer
10 5 (4.00%) SQL Server Developer
Libraries, Frameworks & Software Standards
1 44 (35.20%) HTML
2 37 (29.60%) CSS
3 29 (23.20%) jQuery
4 14 (11.20%) .NET
5 10 (8.00%) AngularJS
6 9 (7.20%) ASP.NET
6 9 (7.20%) HTML5
7 7 (5.60%) Ajax
7 7 (5.60%) Web Services
8 5 (4.00%) ASP.NET Web API
8 5 (4.00%) CSS3
8 5 (4.00%) JSON
8 5 (4.00%) Twitter Bootstrap
9 4 (3.20%) LESS
9 4 (3.20%) XML
10 3 (2.40%) Sass
11 2 (1.60%) Smarty
12 1 (0.80%) ASP.NET MVC
12 1 (0.80%) CakePHP
12 1 (0.80%) XHTML
Miscellaneous
1 23 (18.40%) Analytical Skills
2 12 (9.60%) User Experience
3 9 (7.20%) Digital Media
4 8 (6.40%) Blog
4 8 (6.40%) Graphic Design
5 6 (4.80%) Copywriting
5 6 (4.80%) Visualisation
6 5 (4.00%) AS400
6 5 (4.00%) iSeries
7 4 (3.20%) Motion Graphics
8 2 (1.60%) Algorithms
8 2 (1.60%) Data Centre
8 2 (1.60%) Fintech
8 2 (1.60%) IVR
8 2 (1.60%) Mathematics
8 2 (1.60%) Physics
9 1 (0.80%) Computer Science
9 1 (0.80%) Management Information System
9 1 (0.80%) PlayStation
9 1 (0.80%) Statistics
Operating Systems
1 1 (0.80%) Linux
1 1 (0.80%) Mac OS X
1 1 (0.80%) Windows
Processes & Methodologies
1 39 (31.20%) Digital Marketing
1 39 (31.20%) SEO
2 36 (28.80%) Pay per click
3 33 (26.40%) Analytics
4 30 (24.00%) Email Marketing
5 28 (22.40%) CRM
6 15 (12.00%) Data Analysis
6 15 (12.00%) E-Commerce
7 12 (9.60%) Customer Segmentation
7 12 (9.60%) Online Marketing
7 12 (9.60%) Web Development
8 11 (8.80%) Agile Software Development
9 10 (8.00%) Responsive Web Design
10 9 (7.20%) B2B
10 9 (7.20%) Marketing Strategy
11 8 (6.40%) Front End Development
11 8 (6.40%) Kanban
11 8 (6.40%) Project Management
11 8 (6.40%) Web Design
12 7 (5.60%) MVC
Programming Languages
1 25 (20.00%) JavaScript
2 16 (12.80%) PHP
3 10 (8.00%) SQL
4 9 (7.20%) C#
5 4 (3.20%) Java
6 3 (2.40%) PL/SQL
7 2 (1.60%) Python
8 1 (0.80%) Bash Shell
8 1 (0.80%) C
8 1 (0.80%) CoffeeScript
8 1 (0.80%) PL/1
8 1 (0.80%) PowerShell
8 1 (0.80%) R
8 1 (0.80%) Scala
Qualifications
1 28 (22.40%) Degree
2 3 (2.40%) CEH
3 2 (1.60%) CCNA
3 2 (1.60%) Cisco Certification
4 1 (0.80%) A+ Certification
4 1 (0.80%) CHFI
4 1 (0.80%) CISM
4 1 (0.80%) CISSP
4 1 (0.80%) DV Cleared
4 1 (0.80%) EC-Council LPT
4 1 (0.80%) ECSA
4 1 (0.80%) Network+ Certification
4 1 (0.80%) OSCP
4 1 (0.80%) PhD
4 1 (0.80%) RHCE
4 1 (0.80%) SC Cleared
4 1 (0.80%) Security Cleared
4 1 (0.80%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 1 (0.80%) ISO/IEC 27001
System Software
1 1 (0.80%) VMware Infrastructure
1 1 (0.80%) XenServer
Vendors
1 29 (23.20%) Google
2 15 (12.00%) Twitter
3 8 (6.40%) Adobe
3 8 (6.40%) Facebook
4 7 (5.60%) Microsoft
5 5 (4.00%) IBM
5 5 (4.00%) Oracle
6 4 (3.20%) Cisco
6 4 (3.20%) SYSPRO
7 3 (2.40%) Cognizant
8 2 (1.60%) Avaya
8 2 (1.60%) Citrix
8 2 (1.60%) Genesys
8 2 (1.60%) HubSpot
8 2 (1.60%) SAP
9 1 (0.80%) Red Hat
9 1 (0.80%) VMware
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Salary: £16000 - £20000 per annum + OTE 40k
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Wilmslow, Cheshire
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Salary: £22000 - £32000 per annum + Flexi-time, pension, 25 days hol.
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Wilmslow, Cheshire
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