The table below looks at the prevalence of the term Social Media in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Social Media
Rank 131 149 182
Rank change year-on-year
+18 +33
Permanent jobs citing Social Media 131 96 66
As % of all permanent IT jobs located in the North West 1.78% 1.34% 0.88%
As % of the Miscellaneous category 6.95% 5.04% 3.33%
Number of salaries quoted 74 49 62
Average salary £37,750 £30,000 £28,000
Average salary % change year-on-year
+25.83% +7.14%
90% offered a salary of more than £24,000 £21,200 £22,650
10% offered a salary of more than £52,500 £37,500 £35,000
UK excluding London average salary £40,000 £32,500 £34,000
% change year-on-year
+23.07% -4.41%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the North West region.

Miscellaneous Category
North West
Permanent IT job ads with a match in the
Miscellaneous category
1886 1903 1984
As % of all permanent IT jobs located in the North West 25.69% 26.59% 26.34%
Number of salaries quoted 1457 1568 1705
Average salary £40,000 £36,000 £35,000
Average salary % change year-on-year
+11.11% +2.85%
90% offered a salary of more than £25,000 £25,000 £24,000
10% offered a salary of more than £57,500 £57,500 £57,500
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

Social Media
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the North West region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the North West

Social Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the North West region.

Social Media Salary Trend in the North West

Social Media
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Social Media across the North West region over the 3 months to 20 August 2014.

Social Media Salary Histogram in the North West

Social Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the North West region over the 3 months to 20 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +13 91 £38,000 +22.58% 8
Cheshire -5 17 £52,500 +31.25% 1
Lancashire +2 14 £40,000 +86.04% 1
Merseyside +8 9 £24,000 - 2
Social Media
England

Social Media
Top 30 Related IT Skills in the North West

For the 6 months to 20 August 2014, IT jobs across the North West region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 185 (64.01%) Marketing
2 115 (39.79%) HTML
3 114 (39.45%) SEO
4 107 (37.02%) CSS
5 105 (36.33%) JavaScript
6 78 (26.99%) Pay per click
7 77 (26.64%) .NET
8 72 (24.91%) Google
9 70 (24.22%) Analytics
10 68 (23.53%) jQuery
10 68 (23.53%) SQL Server
11 62 (21.45%) Digital Marketing
12 55 (19.03%) C#
13 49 (16.96%) Degree
14 47 (16.26%) ASP.NET
14 47 (16.26%) Facebook
14 47 (16.26%) HTML5
15 46 (15.92%) MVC
16 45 (15.57%) Web Design
17 39 (13.49%) Advertising
17 39 (13.49%) SQL
17 39 (13.49%) Online Marketing
18 37 (12.80%) CMS
19 36 (12.46%) Google Analytics
20 35 (12.11%) Project Management
21 34 (11.76%) Microsoft
22 28 (9.69%) OO
22 28 (9.69%) E-Commerce
22 28 (9.69%) Email Marketing
22 28 (9.69%) Mobile App

Social Media
Top Related IT Skills in the North West by Category

For the 6 months to 20 August 2014, IT jobs across the North West region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 37 (12.80%) CMS
2 23 (7.96%) IIS
3 21 (7.27%) SharePoint
4 18 (6.23%) WordPress
5 16 (5.54%) Umbraco
6 14 (4.84%) Node.js
7 10 (3.46%) Drupal
8 8 (2.77%) Sitecore CMS
9 3 (1.04%) Jetty
9 3 (1.04%) Tomcat
10 1 (0.35%) Apache
Applications
1 17 (5.88%) Photoshop
2 13 (4.50%) MS PowerPoint
3 12 (4.15%) Adobe Illustrator
4 5 (1.73%) MS Excel
5 2 (0.69%) MS Office
6 1 (0.35%) Fireworks
Business Applications
1 36 (12.46%) Google Analytics
2 8 (2.77%) Magento
3 2 (0.69%) SiteCatalyst
4 1 (0.35%) osCommerce
4 1 (0.35%) WebTrends
4 1 (0.35%) Oracle CRM
4 1 (0.35%) SAP CRM
Cloud Services
1 5 (1.73%) Microsoft Azure
2 4 (1.38%) Amazon AWS
2 4 (1.38%) MailChimp
Communications & Networking
1 10 (3.46%) Intranet
2 6 (2.08%) Internet
3 4 (1.38%) RFID
4 3 (1.04%) HTTP
5 1 (0.35%) DNS
5 1 (0.35%) Wi-Fi
Database & Business Intelligence
1 68 (23.53%) SQL Server
2 20 (6.92%) SQL Server 2008
3 16 (5.54%) NoSQL
4 15 (5.19%) SQL Server 2012
5 12 (4.15%) MySQL
6 4 (1.38%) Couchbase
6 4 (1.38%) RavenDB
7 3 (1.04%) Big Data
7 3 (1.04%) Hadoop
7 3 (1.04%) MongoDB
7 3 (1.04%) Apache Cassandra
7 3 (1.04%) PostgreSQL
8 2 (0.69%) Microsoft Analysis Services
8 2 (0.69%) SQL Server Reporting Services
8 2 (0.69%) SQL Server Integration Services
8 2 (0.69%) SQL Server Analysis Services
8 2 (0.69%) Data Warehouse
Development Applications
1 21 (7.27%) Visual Studio
2 14 (4.84%) Team Foundation Server
3 13 (4.50%) Git (software)
4 8 (2.77%) Selenium
5 6 (2.08%) Dreamweaver
6 5 (1.73%) Subversion
7 3 (1.04%) Ant
7 3 (1.04%) Grunt
8 2 (0.69%) WatiN
8 2 (0.69%) WATIR
8 2 (0.69%) Bugzilla
General
1 185 (64.01%) Marketing
2 39 (13.49%) Advertising
3 23 (7.96%) Retail
4 15 (5.19%) Finance
5 9 (3.11%) Pharmaceutical
6 4 (1.38%) Multimedia
7 3 (1.04%) Banking
7 3 (1.04%) Front Office
7 3 (1.04%) Automotive
8 2 (0.69%) Legal
8 2 (0.69%) Back Office
9 1 (0.35%) Telecoms
9 1 (0.35%) Manufacturing
Job Titles
1 101 (34.95%) Developer
2 25 (8.65%) Front-End Developer
3 24 (8.30%) .NET Developer
4 22 (7.61%) SEO Executive
5 18 (6.23%) Consultant
6 15 (5.19%) Analyst
6 15 (5.19%) PPC Specialist
6 15 (5.19%) PPC Manager
6 15 (5.19%) PPC Analyst
6 15 (5.19%) PPC Executive
7 14 (4.84%) Designer
7 14 (4.84%) Web Developer
8 13 (4.50%) Team Leader
8 13 (4.50%) Development Team Leader
9 12 (4.15%) Marketing Manager
9 12 (4.15%) Senior Developer
10 10 (3.46%) C# Developer
10 10 (3.46%) Marketing Executive
11 9 (3.11%) Marketing Consultant
11 9 (3.11%) Account Director
Libraries, Frameworks & Software Standards
1 115 (39.79%) HTML
2 107 (37.02%) CSS
3 77 (26.64%) .NET
4 68 (23.53%) jQuery
5 47 (16.26%) HTML5
5 47 (16.26%) ASP.NET
6 22 (7.61%) Web Services
6 22 (7.61%) XSLT
7 20 (6.92%) ASP.NET Web API
8 19 (6.57%) ASP.NET MVC
8 19 (6.57%) XML
9 18 (6.23%) CSS3
10 17 (5.88%) LINQ
10 17 (5.88%) ASP.NET Web Forms
11 15 (5.19%) WCF
12 14 (4.84%) Ajax
13 13 (4.50%) .NET Framework
14 10 (3.46%) ADO.NET Entity Framework
14 10 (3.46%) RESTful
14 10 (3.46%) ASP.NET MVC 4
Miscellaneous
1 28 (9.69%) Mobile App
2 25 (8.65%) Copywriting
3 17 (5.88%) Blog
4 15 (5.19%) Digital Media
5 11 (3.81%) Data Extraction
5 11 (3.81%) Visualisation
5 11 (3.81%) Computer Science
6 9 (3.11%) BBC
7 8 (2.77%) iPhone
7 8 (2.77%) iPad
8 6 (2.08%) New Media
8 6 (2.08%) Enterprise Software
8 6 (2.08%) Management Information System
9 5 (1.73%) Blackberry
9 5 (1.73%) Graphic Design
9 5 (1.73%) Open Source
10 4 (1.38%) Data Protection Act
10 4 (1.38%) E-Learning
11 3 (1.04%) IVR
12 2 (0.69%) N-Tier
Operating Systems
1 12 (4.15%) Windows
2 9 (3.11%) Linux
2 9 (3.11%) Android
3 7 (2.42%) Apple iOS
4 5 (1.73%) Windows Phone 8
4 5 (1.73%) Windows Phone
5 4 (1.38%) UNIX
6 3 (1.04%) Mac OS
6 3 (1.04%) Windows Mobile
Processes & Methodologies
1 114 (39.45%) SEO
2 78 (26.99%) Pay per click
3 70 (24.22%) Analytics
4 62 (21.45%) Digital Marketing
5 46 (15.92%) MVC
6 45 (15.57%) Web Design
7 39 (13.49%) Online Marketing
8 35 (12.11%) Project Management
9 28 (9.69%) OO
9 28 (9.69%) E-Commerce
9 28 (9.69%) Email Marketing
10 27 (9.34%) Web Development
11 24 (8.30%) Agile Software Development
12 23 (7.96%) Web Analytics
13 19 (6.57%) CRM
14 18 (6.23%) B2B
15 17 (5.88%) TDD
16 14 (4.84%) Data Management
17 13 (4.50%) Display Advertising
17 13 (4.50%) Time Management
Programming Languages
1 105 (36.33%) JavaScript
2 55 (19.03%) C#
3 39 (13.49%) SQL
4 18 (6.23%) PHP
5 13 (4.50%) XQuery
6 12 (4.15%) Ruby
7 7 (2.42%) Java
8 6 (2.08%) Objective-C
9 5 (1.73%) VB.NET
10 4 (1.38%) T-SQL
11 1 (0.35%) C
Qualifications
1 49 (16.96%) Degree
2 3 (1.04%) HNC
2 3 (1.04%) HND
3 2 (0.69%) ISEB
3 2 (0.69%) PRINCE2 Certification
3 2 (0.69%) ISTQB
4 1 (0.35%) SC Cleared
4 1 (0.35%) Security Cleared
Quality Assurance & Compliance
1 5 (1.73%) SLA
2 1 (0.35%) QA
Systems Management
1 3 (1.04%) Puppet
Vendors
1 72 (24.91%) Google
2 47 (16.26%) Facebook
3 34 (11.76%) Microsoft
4 23 (7.96%) Twitter
5 19 (6.57%) Yahoo!
6 17 (5.88%) Apple
7 9 (3.11%) Sony
8 8 (2.77%) Adobe
8 8 (2.77%) Sitecore
9 3 (1.04%) JBoss
10 2 (0.69%) SAP
10 2 (0.69%) comScore
11 1 (0.35%) Neolane
11 1 (0.35%) Oracle
11 1 (0.35%) JD Edwards
Liverpool, Lancashire
The Little Black Book Agency
Posted: Yesterday
Accrington, Lancashire
Blue Octopus Recruitment LLP
Salary: £27,794 per annum
Posted: 2 days ago
Cheshire
Creative Personnel
Salary: £22000 - £24000 per annum
Posted: 2 days ago
Manchester, Lancashire
Steria Recruitment Limited
Posted: 2 days ago
Altrincham, Cheshire
Ascent People Ltd
Salary: £18000 - £23000 per annum + OTE 40K + Benefits
Posted: 6 days ago
Manchester, Lancashire
Steria
Salary: From £22,500 to £25,000 per annum Good salary and flexible benefits sc
Posted: 6 days ago
Manchester
Recruitment Genius
Salary: £18000 - £20000 per annum
Posted: 8 days ago
Manchester
Blue Town Online
Salary: £30k per year
Posted: 14 days ago
Manchester
SThree - Internal Recruitment department
Salary: £18000 - £23000 per annum + OTE
Posted: 15 days ago
Liverpool
Bluefire Consulting
Salary: £20000 - £60000 per annum + iPad,iPhone,29 days hols
Posted: 17 days ago