The table below looks at the statistics for the Marketing Manager role in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Manager in their job title over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Marketing Manager
Rank 234 228 230
Rank change year-on-year
-6 +2
Permanent jobs requiring a Marketing Manager 22 8 15
As % of all permanent IT jobs located in the North West 0.30% 0.11% 0.20%
As % of the Job Titles category 0.31% 0.12% 0.21%
Number of salaries quoted 8 7 15
Average salary £23,500 £37,000 £32,500
Average salary % change year-on-year
-36.48% +13.84%
90% offered a salary of more than £22,500 £29,000 £22,500
10% offered a salary of more than £55,750 £44,500 £39,000
UK excluding London average salary £45,000 £37,500 £43,750
% change year-on-year
+20.00% -14.28%
Marketing Manager
England

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised in the North West region. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
North West
Permanent IT job ads with a match in the
Job Titles category
7039 6714 7111
As % of all permanent IT jobs located in the North West 94.78% 94.35% 96.38%
Number of salaries quoted 5690 5774 6185
Average salary £37,500 £35,000 £35,000
Average salary % change year-on-year
+7.14% -
90% offered a salary of more than £23,500 £23,000 £24,000
10% offered a salary of more than £55,000 £55,000 £55,000
UK excluding London average salary £40,000 £39,000 £38,500
% change year-on-year
+2.56% +1.29%

Marketing Manager
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Manager in the job title across the North West region as a proportion of the total demand within the Job Titles category.

Marketing Manager Jobs Demand Trend in the North West

Marketing Manager
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Manager across the North West region.

Marketing Manager Salary Trend in the North West

Marketing Manager
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Marketing Manager across the North West region over the 3 months to 22 August 2014.

Marketing Manager Salary Histogram in the North West

Marketing Manager
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Manager within the North West region over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +12 19 £23,000 -38.66% 1
Cheshire -18 2 £45,000 +9.09%
Merseyside - 1 - - 1
Marketing Manager
England

Marketing Manager
Top 30 Related IT Skills in the North West

For the 6 months to 22 August 2014, IT jobs across the North West region that cited Marketing Manager in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Manager in their job title.

1 29 (100.00%) Marketing
2 18 (62.07%) Online Marketing
3 13 (44.83%) Social Media
4 11 (37.93%) Project Management
5 9 (31.03%) Advertising
5 9 (31.03%) Digital Marketing
6 8 (27.59%) SEO
6 8 (27.59%) E-Commerce
6 8 (27.59%) Email Marketing
7 7 (24.14%) Campaign Management
7 7 (24.14%) Web Development
7 7 (24.14%) Pay per click
8 6 (20.69%) Marketing Strategy
8 6 (20.69%) B2B
9 5 (17.24%) HTML
9 5 (17.24%) Web Design
9 5 (17.24%) Analytics
10 4 (13.79%) Social Media Marketing
10 4 (13.79%) Degree
10 4 (13.79%) Copywriting
10 4 (13.79%) B2C
11 3 (10.34%) Microsoft
11 3 (10.34%) CSS
11 3 (10.34%) Google
11 3 (10.34%) Content Management
11 3 (10.34%) Google Analytics
12 2 (6.90%) Mobile App
12 2 (6.90%) Data Analysis
12 2 (6.90%) CMS
12 2 (6.90%) Web Analytics

Marketing Manager
Top Related IT Skills in the North West by Category

For the 6 months to 22 August 2014, IT jobs across the North West region that cited Marketing Manager in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Manager in their job title. Up to 20 skills are shown per category.

Application Platforms
1 2 (6.90%) CMS
2 1 (3.45%) SharePoint
Applications
1 2 (6.90%) MS Excel
Business Applications
1 3 (10.34%) Google Analytics
Communications & Networking
1 2 (6.90%) Internet
Development Applications
1 2 (6.90%) Dreamweaver
General
1 29 (100.00%) Marketing
2 9 (31.03%) Advertising
3 2 (6.90%) Law
4 1 (3.45%) Legal
4 1 (3.45%) Banking
4 1 (3.45%) Retail
4 1 (3.45%) Multimedia
4 1 (3.45%) Electronics
4 1 (3.45%) Finance
Libraries, Frameworks & Software Standards
1 5 (17.24%) HTML
2 3 (10.34%) CSS
3 2 (6.90%) XML
3 2 (6.90%) DHTML
Miscellaneous
1 13 (44.83%) Social Media
2 4 (13.79%) Copywriting
3 2 (6.90%) Mobile App
3 2 (6.90%) Management Information System
4 1 (3.45%) Blog
Processes & Methodologies
1 18 (62.07%) Online Marketing
2 11 (37.93%) Project Management
3 9 (31.03%) Digital Marketing
4 8 (27.59%) SEO
4 8 (27.59%) E-Commerce
4 8 (27.59%) Email Marketing
5 7 (24.14%) Campaign Management
5 7 (24.14%) Web Development
5 7 (24.14%) Pay per click
6 6 (20.69%) Marketing Strategy
6 6 (20.69%) B2B
7 5 (17.24%) Web Design
7 5 (17.24%) Analytics
8 4 (13.79%) Social Media Marketing
8 4 (13.79%) B2C
9 3 (10.34%) Content Management
10 2 (6.90%) Data Analysis
10 2 (6.90%) Web Analytics
10 2 (6.90%) Project Planning
10 2 (6.90%) UML
Programming Languages
1 1 (3.45%) JavaScript
Qualifications
1 4 (13.79%) Degree
Quality Assurance & Compliance
1 1 (3.45%) QA
Vendors
1 3 (10.34%) Microsoft
1 3 (10.34%) Google
2 1 (3.45%) Salesforce.com
2 1 (3.45%) Twitter
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