The first table below looks at the demand for Marketing Strategy skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Strategy over the 3 months to 11 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the North West region.

Location
3 months to
11 Jul 2014
Same period 2013 Same period 2012
Marketing Strategy
Rank 230 230 245
Rank change year-on-year
0 +15
Permanent jobs citing Marketing Strategy 10 15 9
As % of all permanent IT jobs located in the North West 0.14% 0.20% 0.12%
As % of the Processes & Methodologies category 0.18% 0.26% 0.16%
Number of salaries quoted 7 5 8
Average salary £37,500 £35,000 £31,500
Average salary % change year-on-year
+7.14% +11.11%
90% offered a salary of more than £25,500 £24,900 £25,200
10% offered a salary of more than £60,500 £35,000 £41,950
UK excluding London average salary £32,500 £45,000 £37,500
% change year-on-year
-27.77% +20.00%
Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5626 5776 5594
As % of all permanent IT jobs located in the North West 80.66% 78.33% 76.57%
Number of salaries quoted 4457 4925 4952
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £26,500 £26,500 £26,000
10% offered a salary of more than £57,000 £60,000 £57,500
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -
Marketing Strategy
England

Marketing Strategy
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Strategy across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the North West

Marketing Strategy
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy across the North West region.

Marketing Strategy Salary Trend in the North West

Marketing Strategy
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Marketing Strategy across the North West region over the 3 months to 11 July 2014.

Marketing Strategy Salary Histogram in the North West

Marketing Strategy
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Strategy within the North West region over the 3 months to 11 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +2 6 £27,500 -21.42% 1
Marketing Strategy
England

Marketing Strategy
Top 30 Related IT Skills in the North West

For the 6 months to 11 July 2014, IT jobs across the North West region citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy.

1 38 (100.00%) Marketing
2 20 (52.63%) Digital Marketing
3 16 (42.11%) Degree
4 14 (36.84%) Data Analysis
5 13 (34.21%) Finance
6 12 (31.58%) SQL
6 12 (31.58%) Direct Marketing
6 12 (31.58%) Mathematics
7 11 (28.95%) Operations Research
7 11 (28.95%) Statistics
7 11 (28.95%) SAS
7 11 (28.95%) Economics
7 11 (28.95%) Stakeholder Engagement
7 11 (28.95%) Customer Insight
8 9 (23.68%) Pay per click
9 8 (21.05%) SEO
9 8 (21.05%) Retail
9 8 (21.05%) Analytics
9 8 (21.05%) Social Media
10 6 (15.79%) Email Marketing
11 5 (13.16%) Creative Marketing
11 5 (13.16%) Internet
12 4 (10.53%) Project Management
12 4 (10.53%) MS PowerPoint
12 4 (10.53%) Google
12 4 (10.53%) Google Analytics
13 3 (7.89%) Performance Improvement
13 3 (7.89%) New Media
13 3 (7.89%) Web Development
13 3 (7.89%) Internet Marketing

Marketing Strategy
Top Related IT Skills in the North West by Category

For the 6 months to 11 July 2014, IT jobs across the North West region citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 11 (28.95%) SAS
2 2 (5.26%) CMS
3 1 (2.63%) WordPress
Applications
1 4 (10.53%) MS PowerPoint
2 2 (5.26%) MS Excel
3 1 (2.63%) Photoshop
Business Applications
1 4 (10.53%) Google Analytics
2 1 (2.63%) Magento
Communications & Networking
1 5 (13.16%) Internet
2 1 (2.63%) SMS
Development Applications
1 1 (2.63%) Dreamweaver
General
1 38 (100.00%) Marketing
2 13 (34.21%) Finance
3 8 (21.05%) Retail
4 2 (5.26%) Advertising
4 2 (5.26%) Banking
5 1 (2.63%) Law
5 1 (2.63%) Legal
Job Titles
1 11 (28.95%) Analyst
1 11 (28.95%) Customer Analyst
1 11 (28.95%) Insight Analyst
1 11 (28.95%) Customer Insight Analyst
2 8 (21.05%) Marketing Manager
3 3 (7.89%) Marketing Director
3 3 (7.89%) Digital Marketing Manager
3 3 (7.89%) Senior Marketing Executive
3 3 (7.89%) Marketing Executive
3 3 (7.89%) PPC Specialist
3 3 (7.89%) PPC Manager
3 3 (7.89%) PPC Analyst
3 3 (7.89%) Digital Marketing Executive
3 3 (7.89%) PPC Executive
4 2 (5.26%) SEO Manager
5 1 (2.63%) Database Marketing Manager
5 1 (2.63%) Senior Marketing Consultant
5 1 (2.63%) Marketing Consultant
5 1 (2.63%) Digital Marketing Consultant
5 1 (2.63%) Database Manager
Libraries, Frameworks & Software Standards
1 3 (7.89%) HTML
2 1 (2.63%) CSS
2 1 (2.63%) XHTML
Miscellaneous
1 12 (31.58%) Mathematics
2 11 (28.95%) Economics
2 11 (28.95%) Statistics
3 8 (21.05%) Social Media
4 3 (7.89%) New Media
4 3 (7.89%) PMI
5 2 (5.26%) Mobile App
5 2 (5.26%) Online Banking
5 2 (5.26%) Copywriting
6 1 (2.63%) Digital Media
Processes & Methodologies
1 20 (52.63%) Digital Marketing
2 14 (36.84%) Data Analysis
3 12 (31.58%) Direct Marketing
4 11 (28.95%) Operations Research
4 11 (28.95%) Stakeholder Engagement
4 11 (28.95%) Customer Insight
5 9 (23.68%) Pay per click
6 8 (21.05%) SEO
6 8 (21.05%) Analytics
7 6 (15.79%) Email Marketing
8 5 (13.16%) Creative Marketing
9 4 (10.53%) Project Management
10 3 (7.89%) Web Development
10 3 (7.89%) Internet Marketing
10 3 (7.89%) Performance Improvement
11 2 (5.26%) Social Media Marketing
11 2 (5.26%) Competitor Analysis
11 2 (5.26%) Service Delivery
11 2 (5.26%) B2B
12 1 (2.63%) B2C
Programming Languages
1 12 (31.58%) SQL
2 1 (2.63%) C
Qualifications
1 16 (42.11%) Degree
2 3 (7.89%) PMI Certification
Systems Management
1 1 (2.63%) Systems Management Server (SMS)
Vendors
1 4 (10.53%) Google
2 1 (2.63%) Microsoft
2 1 (2.63%) Adobe