The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Staffordshire region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 9 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
9 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 54 39 75
Rank change year-on-year
-15 +36
Permanent jobs citing Google Analytics 17 27 2
As % of all permanent IT jobs located in Staffordshire 2.76% 5.01% 0.30%
As % of the Cloud Services category 22.37% 62.79% 5.56%
Number of salaries quoted 11 25 2
Median salary £35,000 £35,000 £27,500
Median salary % change year-on-year
- +27.27%
90% offered a salary of more than £30,000 £30,000 £21,500
10% offered a salary of more than £60,000 £46,500 £33,500
UK excluding London median salary £37,000 £35,000 £31,000
% change year-on-year
+5.71% +12.90%
Google Analytics
West Midlands

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Staffordshire region.

Cloud Services Category
Staffordshire
Permanent IT job ads with a match in the
Cloud Services category
76 43 36
As % of all permanent IT jobs located in Staffordshire 12.32% 7.98% 5.37%
Number of salaries quoted 68 40 33
Median salary £40,000 £38,000 £32,500
Median salary % change year-on-year
+5.26% +16.92%
90% offered a salary of more than £32,500 £29,100 £22,500
10% offered a salary of more than £65,000 £47,500 £45,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in Staffordshire

The demand trend of job ads across the Staffordshire region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Staffordshire

Google Analytics
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Staffordshire region.

Google Analytics Salary Trend in Staffordshire

Google Analytics
Salary Histogram in Staffordshire

This chart provides a salary histogram for IT jobs citing Google Analytics across the Staffordshire region over the 3 months to 9 December 2016.

Google Analytics Salary Histogram in Staffordshire

Google Analytics
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Staffordshire region over the 3 months to 9 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tamworth +5 9 £60,000 +100.00%
Stafford -11 5 £34,000 -2.85%
Stoke-on-Trent -12 2 £30,000 -14.28%
Cannock - 2 £35,250 -
Lichfield - 1 £40,000 -
Google Analytics
West Midlands

Google Analytics
Top 30 Related IT Skills in Staffordshire

For the 6 months to 9 December 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Staffordshire region with a requirement for Google Analytics.

1 32 (100.00%) Google
1 32 (100.00%) Analytics
2 25 (78.13%) SEO
3 22 (68.75%) Marketing
4 19 (59.38%) E-Commerce
5 16 (50.00%) CSS
5 16 (50.00%) HTML
5 16 (50.00%) Digital Marketing
6 13 (40.63%) Customer Engagement
6 13 (40.63%) Online Marketing
7 11 (34.38%) Pay per click
8 10 (31.25%) Mentoring
9 9 (28.13%) HTML5
9 9 (28.13%) Web Development
10 8 (25.00%) Agile Software Development
10 8 (25.00%) .NET
10 8 (25.00%) C#
10 8 (25.00%) Web Services
10 8 (25.00%) SQL Server
10 8 (25.00%) ASP.NET
10 8 (25.00%) MVC
10 8 (25.00%) ASP.NET MVC
10 8 (25.00%) RESTful
11 7 (21.88%) Time Management
11 7 (21.88%) JavaScript
12 6 (18.75%) Retail
12 6 (18.75%) ATG
12 6 (18.75%) WebSphere
12 6 (18.75%) Oracle
12 6 (18.75%) IBM

Google Analytics
Top Related IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (18.75%) WebSphere
Applications
1 6 (18.75%) Photoshop
Database & Business Intelligence
1 8 (25.00%) SQL Server
2 1 (3.13%) MySQL
General
1 22 (68.75%) Marketing
2 6 (18.75%) Retail
Job Titles
1 13 (40.63%) E-Commerce Manager
2 9 (28.13%) Developer
2 9 (28.13%) Digital Marketing Manager
2 9 (28.13%) E-Commerce Marketing Manager
2 9 (28.13%) Marketing Manager
3 7 (21.88%) .NET Developer
4 6 (18.75%) E-Commerce Merchandiser
4 6 (18.75%) Online Merchandiser
5 4 (12.50%) Software Developer
6 3 (9.38%) .NET Software Developer
7 1 (3.13%) 2nd/3rd Line Support
7 1 (3.13%) 3rd Line Support
7 1 (3.13%) ASP.NET Developer
7 1 (3.13%) ASP.NET MVC Developer
7 1 (3.13%) C# .NET Developer
7 1 (3.13%) C# ASP.NET Developer
7 1 (3.13%) C# Developer
7 1 (3.13%) C# Software Developer
7 1 (3.13%) Digital Marketer
Libraries, Frameworks & Software Standards
1 16 (50.00%) CSS
1 16 (50.00%) HTML
2 9 (28.13%) HTML5
3 8 (25.00%) .NET
3 8 (25.00%) ASP.NET
3 8 (25.00%) ASP.NET MVC
3 8 (25.00%) RESTful
3 8 (25.00%) Web Services
4 4 (12.50%) Ajax
4 4 (12.50%) jQuery
Miscellaneous
1 3 (9.38%) Social Media
2 1 (3.13%) Management Information System
Processes & Methodologies
1 32 (100.00%) Analytics
2 25 (78.13%) SEO
3 19 (59.38%) E-Commerce
4 16 (50.00%) Digital Marketing
5 13 (40.63%) Customer Engagement
5 13 (40.63%) Online Marketing
6 11 (34.38%) Pay per click
7 10 (31.25%) Mentoring
8 9 (28.13%) Web Development
9 8 (25.00%) Agile Software Development
9 8 (25.00%) MVC
10 7 (21.88%) Time Management
11 6 (18.75%) Email Marketing
11 6 (18.75%) Product Management
11 6 (18.75%) Tag Management
12 4 (12.50%) Unit Testing
13 1 (3.13%) OO
13 1 (3.13%) Project Management
13 1 (3.13%) Web Analytics
Programming Languages
1 8 (25.00%) C#
2 7 (21.88%) JavaScript
3 1 (3.13%) PHP
3 1 (3.13%) VB.NET
Vendors
1 32 (100.00%) Google
2 6 (18.75%) ATG
2 6 (18.75%) hybris
2 6 (18.75%) IBM
2 6 (18.75%) Oracle