The table below looks at the statistics for SEO skills in IT jobs advertised for the Stoke-on-Trent region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 19 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
19 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
Staffordshire / Stoke-on-Trent
Rank - 37 32
Permanent jobs citing SEO 0 2 2
As % of all permanent IT jobs located in Stoke-on-Trent - 1.02% 1.16%
As % of the Processes & Methodologies category - 1.10% 1.47%
Number of salaries quoted 0 2 2
Median salary - £33,750 £55,000
Median salary % change year-on-year
- -38.63%
UK excluding London median salary £35,000 £35,000 £33,000
% change year-on-year
- +6.06%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Stoke-on-Trent region.

Processes & Methodologies Category
Stoke-on-Trent
Permanent IT job ads with a match in the
Processes & Methodologies category
167 181 136
As % of all permanent IT jobs located in Stoke-on-Trent 95.43% 91.88% 79.07%
Number of salaries quoted 138 162 124
Median salary £40,000 £45,000 £39,000
Median salary % change year-on-year
-11.11% +15.38%
90% offered a salary of more than £30,000 £32,500 £30,000
10% offered a salary of more than £57,500 £60,000 £55,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Stoke-on-Trent

The demand trend of job ads across the Stoke-on-Trent region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Stoke-on-Trent

SEO
Salary Trend in Stoke-on-Trent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Stoke-on-Trent region.

SEO Salary Trend in Stoke-on-Trent

SEO
Top 7 Related IT Skills in Stoke-on-Trent

For the 6 months to 19 February 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Stoke-on-Trent region with a requirement for SEO.

1 3 (100.00%) Google
1 3 (100.00%) Pay per click
1 3 (100.00%) Google Analytics
1 3 (100.00%) Social Media
1 3 (100.00%) Analytics
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Marketing

SEO
Top Related IT Skills in Stoke-on-Trent by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (100.00%) Google Analytics
General
1 2 (66.67%) Marketing
Miscellaneous
1 3 (100.00%) Social Media
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) Pay per click
2 2 (66.67%) Digital Marketing
Vendors
1 3 (100.00%) Google