The table below looks at the statistics for SEO skills in IT jobs advertised for the Stoke-on-Trent region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 25 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 42 33 36
Rank change year-on-year
-9 +3
Permanent jobs citing SEO 5 4 16
As % of all permanent IT jobs located in Stoke-on-Trent 2.10% 2.23% 5.25%
As % of the Processes & Methodologies category 2.29% 2.78% 6.84%
Number of salaries quoted 5 4 15
Median salary £22,500 £34,500 £32,000
Median salary % change year-on-year
-34.78% +7.81%
UK excluding London median salary £32,500 £30,000 £32,000
% change year-on-year
+8.33% -6.25%
SEO
Staffordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Stoke-on-Trent region.

Processes & Methodologies Category
Stoke-on-Trent
Permanent IT job ads with a match in the
Processes & Methodologies category
218 144 234
As % of all permanent IT jobs located in Stoke-on-Trent 91.60% 80.45% 76.72%
Number of salaries quoted 195 127 182
Median salary £42,500 £36,500 £40,000
Median salary % change year-on-year
+16.43% -8.75%
90% offered a salary of more than £25,000 £27,500 £23,000
10% offered a salary of more than £57,500 £60,000 £55,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Stoke-on-Trent

The demand trend of job ads across the Stoke-on-Trent region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Stoke-on-Trent

SEO
Salary Trend in Stoke-on-Trent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Stoke-on-Trent region.

SEO Salary Trend in Stoke-on-Trent

SEO
Top 30 Related IT Skills in Stoke-on-Trent

For the 6 months to 25 May 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Stoke-on-Trent region with a requirement for SEO.

1 5 (71.43%) Pay per click
2 2 (28.57%) E-Commerce
2 2 (28.57%) B2B
2 2 (28.57%) Web Development
3 1 (14.29%) Java EE
3 1 (14.29%) Creative Marketing
3 1 (14.29%) Mathematics
3 1 (14.29%) jQuery
3 1 (14.29%) Magento
3 1 (14.29%) Social Media
3 1 (14.29%) hybris
3 1 (14.29%) Analytics
3 1 (14.29%) Relational Database
3 1 (14.29%) Finance
3 1 (14.29%) CMS
3 1 (14.29%) Hibernate
3 1 (14.29%) Web Design
3 1 (14.29%) Subversion
3 1 (14.29%) Content Management
3 1 (14.29%) Spring
3 1 (14.29%) Logistics
3 1 (14.29%) MS PowerPoint
3 1 (14.29%) B2C
3 1 (14.29%) RDBMS
3 1 (14.29%) Microsoft
3 1 (14.29%) Internet
3 1 (14.29%) Eclipse
3 1 (14.29%) Marketing
3 1 (14.29%) HTML
3 1 (14.29%) Java

SEO
Top Related IT Skills in Stoke-on-Trent by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) CMS
1 1 (14.29%) Tomcat
Applications
1 1 (14.29%) MS Excel
1 1 (14.29%) MS Office
1 1 (14.29%) MS PowerPoint
1 1 (14.29%) Photoshop
Business Applications
1 1 (14.29%) Magento
Communications & Networking
1 1 (14.29%) Internet
Database & Business Intelligence
1 1 (14.29%) RDBMS
1 1 (14.29%) Relational Database
1 1 (14.29%) SQL Server
Development Applications
1 1 (14.29%) Ant
1 1 (14.29%) Eclipse
1 1 (14.29%) Subversion
General
1 1 (14.29%) Finance
1 1 (14.29%) Marketing
Job Titles
1 2 (28.57%) Developer
1 2 (28.57%) Web Developer
2 1 (14.29%) Java Developer
2 1 (14.29%) Java Web Developer
2 1 (14.29%) Junior
2 1 (14.29%) Junior Developer
2 1 (14.29%) Junior Web Developer
2 1 (14.29%) Senior Developer
2 1 (14.29%) Senior Java Developer
2 1 (14.29%) Senior Java Web Developer
2 1 (14.29%) Senior Web Developer
Libraries, Frameworks & Software Standards
1 1 (14.29%) CSS
1 1 (14.29%) Hibernate
1 1 (14.29%) HTML
1 1 (14.29%) Java EE
1 1 (14.29%) jQuery
1 1 (14.29%) JSP
1 1 (14.29%) Servlets
1 1 (14.29%) Spring
1 1 (14.29%) Web Services
1 1 (14.29%) XML
Miscellaneous
1 1 (14.29%) Mathematics
1 1 (14.29%) Social Media
Processes & Methodologies
1 5 (71.43%) Pay per click
2 2 (28.57%) B2B
2 2 (28.57%) E-Commerce
2 2 (28.57%) Web Development
3 1 (14.29%) Analytics
3 1 (14.29%) B2C
3 1 (14.29%) Content Management
3 1 (14.29%) Creative Marketing
3 1 (14.29%) Logistics
3 1 (14.29%) Web Design
Programming Languages
1 1 (14.29%) Java
1 1 (14.29%) JavaScript
1 1 (14.29%) SQL
Vendors
1 1 (14.29%) hybris
1 1 (14.29%) Microsoft