The table below looks at the statistics for SEO skills in IT jobs advertised for the Stoke-on-Trent region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 30 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 50 26 36
Rank change year-on-year
-24 +10
Permanent jobs citing SEO 8 16 9
As % of all permanent IT jobs located in Stoke-on-Trent 2.45% 7.51% 3.10%
As % of the Processes & Methodologies category 2.62% 8.42% 3.90%
Number of salaries quoted 8 13 8
Median salary £22,500 £34,500 £33,500
Median salary % change year-on-year
-34.78% +2.98%
UK excluding London median salary £31,500 £32,500 £30,000
% change year-on-year
-3.07% +8.33%
SEO
Staffordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Stoke-on-Trent region.

Processes & Methodologies Category
Stoke-on-Trent
Permanent IT job ads with a match in the
Processes & Methodologies category
305 190 231
As % of all permanent IT jobs located in Stoke-on-Trent 93.27% 89.20% 79.66%
Number of salaries quoted 281 164 174
Median salary £40,000 £37,500 £37,500
Median salary % change year-on-year
+6.66% -
90% offered a salary of more than £25,000 £25,000 £22,500
10% offered a salary of more than £57,500 £57,500 £55,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Stoke-on-Trent

The demand trend of job ads across the Stoke-on-Trent region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Stoke-on-Trent

SEO
Salary Trend in Stoke-on-Trent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Stoke-on-Trent region.

SEO Salary Trend in Stoke-on-Trent

SEO
Top 1 Related IT Skills in Stoke-on-Trent

For the 6 months to 30 July 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Stoke-on-Trent region with a requirement for SEO.

1 10 (100.00%) Pay per click

SEO
Top Related IT Skills in Stoke-on-Trent by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Processes & Methodologies
1 10 (100.00%) Pay per click