The table below looks at the statistics for SEO skills in IT jobs advertised for the Stoke-on-Trent region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 43 33 42
Rank change year-on-year
-10 +9
Permanent jobs citing SEO 3 7 1
As % of all permanent IT jobs located in Stoke-on-Trent 1.18% 4.02% 0.35%
As % of the Processes & Methodologies category 1.22% 4.55% 0.41%
Number of salaries quoted 3 2 1
Median salary £30,000 £45,000 £35,000
Median salary % change year-on-year
-33.33% +28.57%
UK excluding London median salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
SEO
Staffordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Stoke-on-Trent region.

Processes & Methodologies Category
Stoke-on-Trent
Permanent IT job ads with a match in the
Processes & Methodologies category
246 154 243
As % of all permanent IT jobs located in Stoke-on-Trent 96.85% 88.51% 84.67%
Number of salaries quoted 230 133 166
Median salary £42,500 £37,500 £35,000
Median salary % change year-on-year
+13.33% +7.14%
90% offered a salary of more than £27,500 £25,000 £19,500
10% offered a salary of more than £60,000 £57,500 £52,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Stoke-on-Trent

The demand trend of job ads across the Stoke-on-Trent region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Stoke-on-Trent

SEO
Salary Trend in Stoke-on-Trent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Stoke-on-Trent region.

SEO Salary Trend in Stoke-on-Trent

SEO
Salary Histogram in Stoke-on-Trent

This chart provides a salary histogram for IT jobs citing SEO across the Stoke-on-Trent region over the 3 months to 27 September 2016.

SEO Salary Histogram in Stoke-on-Trent

SEO
Top 7 Related IT Skills in Stoke-on-Trent

For the 6 months to 27 September 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Stoke-on-Trent region with a requirement for SEO.

1 12 (100.00%) Pay per click
2 2 (16.67%) Google Analytics
2 2 (16.67%) Social Media
2 2 (16.67%) Analytics
2 2 (16.67%) Google
3 1 (8.33%) Digital Marketing
3 1 (8.33%) Marketing

SEO
Top Related IT Skills in Stoke-on-Trent by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (16.67%) Google Analytics
General
1 1 (8.33%) Marketing
Miscellaneous
1 2 (16.67%) Social Media
Processes & Methodologies
1 12 (100.00%) Pay per click
2 2 (16.67%) Analytics
3 1 (8.33%) Digital Marketing
Vendors
1 2 (16.67%) Google