The table below looks at the statistics for SEO skills in IT jobs advertised for the Stoke-on-Trent region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 1 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
1 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 40 42 39
Rank change year-on-year
+2 -3
Permanent jobs citing SEO 2 1 8
As % of all permanent IT jobs located in Stoke-on-Trent 1.10% 0.54% 2.99%
As % of the Processes & Methodologies category 1.20% 0.74% 4.04%
Number of salaries quoted 2 1 7
Median salary £22,500 £65,000 £28,000
Median salary % change year-on-year
-65.38% +132.14%
UK excluding London median salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
SEO
Staffordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Stoke-on-Trent region.

Processes & Methodologies Category
Stoke-on-Trent
Permanent IT job ads with a match in the
Processes & Methodologies category
167 135 198
As % of all permanent IT jobs located in Stoke-on-Trent 91.76% 72.97% 73.88%
Number of salaries quoted 152 127 153
Median salary £42,500 £35,000 £40,000
Median salary % change year-on-year
+21.42% -12.50%
90% offered a salary of more than £30,000 £27,500 £23,000
10% offered a salary of more than £57,500 £60,000 £55,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Stoke-on-Trent

The demand trend of job ads across the Stoke-on-Trent region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Stoke-on-Trent

SEO
Salary Trend in Stoke-on-Trent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Stoke-on-Trent region.

SEO Salary Trend in Stoke-on-Trent

SEO
Top 30 Related IT Skills in Stoke-on-Trent

For the 6 months to 1 May 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Stoke-on-Trent region with a requirement for SEO.

1 2 (50.00%) B2B
1 2 (50.00%) E-Commerce
1 2 (50.00%) Pay per click
1 2 (50.00%) Web Development
2 1 (25.00%) Java EE
2 1 (25.00%) Creative Marketing
2 1 (25.00%) Mathematics
2 1 (25.00%) jQuery
2 1 (25.00%) Magento
2 1 (25.00%) Social Media
2 1 (25.00%) hybris
2 1 (25.00%) Analytics
2 1 (25.00%) Relational Database
2 1 (25.00%) Marketing
2 1 (25.00%) Eclipse
2 1 (25.00%) B2C
2 1 (25.00%) RDBMS
2 1 (25.00%) Microsoft
2 1 (25.00%) Internet
2 1 (25.00%) HTML
2 1 (25.00%) Java
2 1 (25.00%) JavaScript
2 1 (25.00%) SQL
2 1 (25.00%) SQL Server
2 1 (25.00%) Ant
2 1 (25.00%) Photoshop
2 1 (25.00%) MS Office
2 1 (25.00%) CSS
2 1 (25.00%) JSP
2 1 (25.00%) Servlets

SEO
Top Related IT Skills in Stoke-on-Trent by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) CMS
1 1 (25.00%) Tomcat
Applications
1 1 (25.00%) MS Excel
1 1 (25.00%) MS Office
1 1 (25.00%) MS PowerPoint
1 1 (25.00%) Photoshop
Business Applications
1 1 (25.00%) Magento
Communications & Networking
1 1 (25.00%) Internet
Database & Business Intelligence
1 1 (25.00%) RDBMS
1 1 (25.00%) Relational Database
1 1 (25.00%) SQL Server
Development Applications
1 1 (25.00%) Ant
1 1 (25.00%) Eclipse
1 1 (25.00%) Subversion
General
1 1 (25.00%) Finance
1 1 (25.00%) Marketing
Job Titles
1 2 (50.00%) Developer
1 2 (50.00%) Web Developer
2 1 (25.00%) Java Developer
2 1 (25.00%) Java Web Developer
2 1 (25.00%) Junior
2 1 (25.00%) Junior Developer
2 1 (25.00%) Junior Web Developer
2 1 (25.00%) Senior Developer
2 1 (25.00%) Senior Java Developer
2 1 (25.00%) Senior Java Web Developer
2 1 (25.00%) Senior Web Developer
Libraries, Frameworks & Software Standards
1 1 (25.00%) CSS
1 1 (25.00%) Hibernate
1 1 (25.00%) HTML
1 1 (25.00%) Java EE
1 1 (25.00%) jQuery
1 1 (25.00%) JSP
1 1 (25.00%) Servlets
1 1 (25.00%) Spring
1 1 (25.00%) Web Services
1 1 (25.00%) XML
Miscellaneous
1 1 (25.00%) Mathematics
1 1 (25.00%) Social Media
Processes & Methodologies
1 2 (50.00%) B2B
1 2 (50.00%) E-Commerce
1 2 (50.00%) Pay per click
1 2 (50.00%) Web Development
2 1 (25.00%) Analytics
2 1 (25.00%) B2C
2 1 (25.00%) Content Management
2 1 (25.00%) Creative Marketing
2 1 (25.00%) Logistics
2 1 (25.00%) Web Design
Programming Languages
1 1 (25.00%) Java
1 1 (25.00%) JavaScript
1 1 (25.00%) SQL
Vendors
1 1 (25.00%) hybris
1 1 (25.00%) Microsoft