The table below looks at the statistics for SEO skills in IT jobs advertised for the Stoke-on-Trent region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 20 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 38 39 21
Rank change year-on-year
+1 -18
Permanent jobs citing SEO 3 11 28
As % of all permanent IT jobs located in Stoke-on-Trent 1.04% 3.93% 15.22%
As % of the Processes & Methodologies category 1.22% 4.95% 17.07%
Number of salaries quoted 3 10 26
Average salary £24,000 £30,000 £42,500
Average salary % change year-on-year
-20.00% -29.41%
UK excluding London average salary £31,500 £30,000 £30,000
% change year-on-year
+5.00% -
SEO
Staffordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Stoke-on-Trent region.

Processes & Methodologies Category
Stoke-on-Trent
Permanent IT job ads with a match in the
Processes & Methodologies category
245 222 164
As % of all permanent IT jobs located in Stoke-on-Trent 85.07% 79.29% 89.13%
Number of salaries quoted 177 175 141
Average salary £35,000 £35,250 £40,000
Average salary % change year-on-year
-0.70% -11.87%
90% offered a salary of more than £19,000 £23,500 £32,500
10% offered a salary of more than £57,500 £65,000 £57,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

SEO
Jobs Demand Trend in Stoke-on-Trent

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Stoke-on-Trent region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Stoke-on-Trent

SEO
Salary Trend in Stoke-on-Trent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Stoke-on-Trent region.

SEO Salary Trend in Stoke-on-Trent

SEO
Salary Histogram in Stoke-on-Trent

This chart provides a salary histogram for IT jobs citing SEO across the Stoke-on-Trent region over the 3 months to 20 October 2014.

SEO Salary Histogram in Stoke-on-Trent

SEO
Top 30 Related IT Skills in Stoke-on-Trent

For the 6 months to 20 October 2014, IT jobs across the Stoke-on-Trent region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 11 (91.67%) HTML
1 11 (91.67%) JavaScript
1 11 (91.67%) jQuery
2 9 (75.00%) CSS
3 8 (66.67%) MVC
3 8 (66.67%) HTML5
4 6 (50.00%) ASP.NET
4 6 (50.00%) .NET
4 6 (50.00%) SQL Server
4 6 (50.00%) CSS3
4 6 (50.00%) Web Development
5 5 (41.67%) XHTML
6 4 (33.33%) E-Commerce
6 4 (33.33%) N-Tier
6 4 (33.33%) SOA
6 4 (33.33%) XML
6 4 (33.33%) XSLT
6 4 (33.33%) OOP
6 4 (33.33%) MySQL
6 4 (33.33%) PHP
6 4 (33.33%) VB
6 4 (33.33%) VB.NET
6 4 (33.33%) C#
6 4 (33.33%) Microsoft
6 4 (33.33%) Microsoft Certification
6 4 (33.33%) Ajax
6 4 (33.33%) .NET Framework
6 4 (33.33%) Degree
6 4 (33.33%) JIRA
6 4 (33.33%) Unit Testing

SEO
Top Related IT Skills in Stoke-on-Trent by Category

For the 6 months to 20 October 2014, IT jobs across the Stoke-on-Trent region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (16.67%) CMS
1 2 (16.67%) Joomla!
1 2 (16.67%) WordPress
Applications
1 1 (8.33%) Photoshop
Database & Business Intelligence
1 6 (50.00%) SQL Server
2 4 (33.33%) MySQL
Development Applications
1 4 (33.33%) JIRA
2 1 (8.33%) Dreamweaver
General
1 2 (16.67%) Finance
1 2 (16.67%) Games
2 1 (8.33%) Retail
2 1 (8.33%) Marketing
Job Titles
1 7 (58.33%) Developer
2 4 (33.33%) PHP Developer
3 3 (25.00%) Web Developer
4 1 (8.33%) Marketing Manager
4 1 (8.33%) Digital Marketing Manager
4 1 (8.33%) E-Commerce Web Developer
Libraries, Frameworks & Software Standards
1 11 (91.67%) HTML
1 11 (91.67%) jQuery
2 9 (75.00%) CSS
3 8 (66.67%) HTML5
4 6 (50.00%) CSS3
4 6 (50.00%) .NET
4 6 (50.00%) ASP.NET
5 5 (41.67%) XHTML
6 4 (33.33%) Ajax
6 4 (33.33%) .NET Framework
6 4 (33.33%) ASP.NET MVC
6 4 (33.33%) XML
6 4 (33.33%) XSLT
6 4 (33.33%) ASP.NET Web Forms
7 2 (16.67%) Laravel
Miscellaneous
1 4 (33.33%) N-Tier
1 4 (33.33%) Computer Science
2 2 (16.67%) Open Source
Processes & Methodologies
1 8 (66.67%) MVC
2 6 (50.00%) Web Development
3 4 (33.33%) OOP
3 4 (33.33%) E-Commerce
3 4 (33.33%) SOA
3 4 (33.33%) Unit Testing
3 4 (33.33%) Continuous Integration
4 2 (16.67%) Agile Software Development
4 2 (16.67%) TDD
5 1 (8.33%) Pay per click
5 1 (8.33%) Digital Marketing
5 1 (8.33%) Web Design
5 1 (8.33%) Campaign Analysis
Programming Languages
1 11 (91.67%) JavaScript
2 4 (33.33%) PHP
2 4 (33.33%) VB
2 4 (33.33%) VB.NET
2 4 (33.33%) C#
Qualifications
1 4 (33.33%) Microsoft Certification
1 4 (33.33%) Degree
2 2 (16.67%) Security Cleared
Vendors
1 4 (33.33%) Microsoft
1 4 (33.33%) AccuRev
Stoke-On-Trent, Staffordshire
Applause IT Innovation
Salary: £35000 - £50000 per annum + Based on Exp+ Bonus, Bens
Posted: 17 hours ago
Stoke on Trent
Applause IT Innovation
Salary: £35000 - £50000 per annum + Based on Exp+ Bonus, Bens
Posted: 21 days ago