The table below looks at the statistics for SEO skills in IT jobs advertised for the Stoke-on-Trent region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 33 35 26
Rank change year-on-year
+2 -9
Permanent jobs citing SEO 4 16 8
As % of all permanent IT jobs located in Stoke-on-Trent 2.23% 5.25% 5.30%
As % of the Processes & Methodologies category 2.78% 7.37% 6.30%
Number of salaries quoted 4 15 7
Average salary £34,500 £32,000 £40,000
Average salary % change year-on-year
+7.81% -20.00%
UK excluding London average salary £30,000 £32,000 £30,000
% change year-on-year
-6.25% +6.66%
SEO
Staffordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Stoke-on-Trent region.

Processes & Methodologies Category
Stoke-on-Trent
Permanent IT job ads with a match in the
Processes & Methodologies category
144 217 127
As % of all permanent IT jobs located in Stoke-on-Trent 80.45% 71.15% 84.11%
Number of salaries quoted 127 175 118
Average salary £37,500 £40,000 £45,000
Average salary % change year-on-year
-6.25% -11.11%
90% offered a salary of more than £27,500 £23,000 £32,500
10% offered a salary of more than £55,000 £70,000 £60,000
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

SEO
Jobs Demand Trend in Stoke-on-Trent

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Stoke-on-Trent region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Stoke-on-Trent

SEO
Salary Trend in Stoke-on-Trent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Stoke-on-Trent region.

SEO Salary Trend in Stoke-on-Trent

SEO
Top 30 Related IT Skills in Stoke-on-Trent

For the 6 months to 22 May 2015, IT jobs across the Stoke-on-Trent region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 5 (100.00%) XML
2 4 (80.00%) Internet
2 4 (80.00%) Web Analytics
2 4 (80.00%) Google
2 4 (80.00%) Marketing
2 4 (80.00%) Data Analysis
2 4 (80.00%) Degree
2 4 (80.00%) Internet Marketing
2 4 (80.00%) Time Management
2 4 (80.00%) Analytics
2 4 (80.00%) Social Media
2 4 (80.00%) User Experience
3 1 (20.00%) NoSQL
3 1 (20.00%) Jenkins
3 1 (20.00%) Enterprise Software
3 1 (20.00%) Relational Database
3 1 (20.00%) ASP.NET Web Forms
3 1 (20.00%) Mentoring
3 1 (20.00%) AccuRev
3 1 (20.00%) RESTful
3 1 (20.00%) Open Source
3 1 (20.00%) ASP.NET MVC
3 1 (20.00%) Software Architecture
3 1 (20.00%) HTML5
3 1 (20.00%) jQuery
3 1 (20.00%) Unit Testing
3 1 (20.00%) Continuous Integration
3 1 (20.00%) QA
3 1 (20.00%) Ajax
3 1 (20.00%) Web Development

SEO
Top Related IT Skills in Stoke-on-Trent by Category

For the 6 months to 22 May 2015, IT jobs across the Stoke-on-Trent region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Applications
1 1 (20.00%) MS Excel
Communications & Networking
1 4 (80.00%) Internet
Database & Business Intelligence
1 1 (20.00%) NoSQL
1 1 (20.00%) Relational Database
1 1 (20.00%) RDBMS
1 1 (20.00%) SQL Server
Development Applications
1 1 (20.00%) Jenkins
1 1 (20.00%) AccuRev
General
1 4 (80.00%) Marketing
Job Titles
1 4 (80.00%) SEO Executive
2 1 (20.00%) .NET Technical Architect
2 1 (20.00%) Architect
2 1 (20.00%) Technical Architect
2 1 (20.00%) Software Architect
2 1 (20.00%) Applications Architect
2 1 (20.00%) .NET Architect
Libraries, Frameworks & Software Standards
1 5 (100.00%) XML
2 1 (20.00%) ASP.NET Web Forms
2 1 (20.00%) RESTful
2 1 (20.00%) ASP.NET MVC
2 1 (20.00%) HTML5
2 1 (20.00%) jQuery
2 1 (20.00%) Ajax
2 1 (20.00%) .NET Framework
2 1 (20.00%) XSL
2 1 (20.00%) XHTML
2 1 (20.00%) HTML
2 1 (20.00%) .NET
2 1 (20.00%) ASP.NET
2 1 (20.00%) CSS
2 1 (20.00%) SOAP
2 1 (20.00%) Web Services
Miscellaneous
1 4 (80.00%) Social Media
1 4 (80.00%) User Experience
2 1 (20.00%) Enterprise Software
2 1 (20.00%) Open Source
2 1 (20.00%) N-Tier
Processes & Methodologies
1 4 (80.00%) Web Analytics
1 4 (80.00%) Data Analysis
1 4 (80.00%) Internet Marketing
1 4 (80.00%) Time Management
1 4 (80.00%) Analytics
2 1 (20.00%) Mentoring
2 1 (20.00%) Software Architecture
2 1 (20.00%) Unit Testing
2 1 (20.00%) Continuous Integration
2 1 (20.00%) Web Development
2 1 (20.00%) MVC
2 1 (20.00%) UML
2 1 (20.00%) OOP
2 1 (20.00%) OOA/OOD
2 1 (20.00%) E-Commerce
2 1 (20.00%) SOA
Programming Languages
1 1 (20.00%) C#
1 1 (20.00%) JavaScript
1 1 (20.00%) SQL
1 1 (20.00%) VB
Qualifications
1 4 (80.00%) Degree
Quality Assurance & Compliance
1 1 (20.00%) QA
Vendors
1 4 (80.00%) Google
2 1 (20.00%) Microsoft
Stoke-on-trent, Staffordshire
Dixons Carphone
Salary: £30,000 - £39,000 DOE
Posted: 4 days ago
Stoke-on-Trent
I4 Recruitment
Salary: £20k - 27k per year + Benefits
Posted: 9 days ago