The table below looks at the statistics for SEO skills in IT jobs advertised for the Stoke-on-Trent region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 35 31 20
Rank change year-on-year
-4 -11
Permanent jobs citing SEO 2 14 24
As % of all permanent IT jobs located in Stoke-on-Trent 0.72% 5.15% 12.00%
As % of the Processes & Methodologies category 0.99% 6.60% 16.33%
Number of salaries quoted 1 8 24
Average salary £35,000 £37,000 £40,000
Average salary % change year-on-year
-5.40% -7.50%
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
SEO
Staffordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Stoke-on-Trent region.

Processes & Methodologies Category
Stoke-on-Trent
Permanent IT job ads with a match in the
Processes & Methodologies category
202 212 147
As % of all permanent IT jobs located in Stoke-on-Trent 73.19% 77.94% 73.50%
Number of salaries quoted 149 180 128
Average salary £37,500 £42,500 £40,000
Average salary % change year-on-year
-11.76% +6.25%
90% offered a salary of more than £22,500 £30,000 £27,500
10% offered a salary of more than £57,500 £65,000 £70,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in Stoke-on-Trent

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Stoke-on-Trent region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Stoke-on-Trent

SEO
Salary Trend in Stoke-on-Trent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Stoke-on-Trent region.

SEO Salary Trend in Stoke-on-Trent

SEO
Top 30 Related IT Skills in Stoke-on-Trent

For the 6 months to 20 August 2014, IT jobs across the Stoke-on-Trent region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 16 (88.89%) JavaScript
1 16 (88.89%) jQuery
2 13 (72.22%) HTML
3 11 (61.11%) .NET
4 10 (55.56%) CSS
5 8 (44.44%) SQL Server
5 8 (44.44%) Microsoft
5 8 (44.44%) XHTML
5 8 (44.44%) ASP.NET
5 8 (44.44%) HTML5
6 7 (38.89%) MVC
7 5 (27.78%) Microsoft Certification
7 5 (27.78%) E-Commerce
7 5 (27.78%) N-Tier
7 5 (27.78%) SOA
7 5 (27.78%) XML
7 5 (27.78%) XSLT
7 5 (27.78%) MySQL
7 5 (27.78%) VB
7 5 (27.78%) VB.NET
7 5 (27.78%) C#
7 5 (27.78%) PHP
7 5 (27.78%) Computer Science
7 5 (27.78%) ASP.NET MVC
7 5 (27.78%) CSS3
7 5 (27.78%) ASP.NET Web Forms
7 5 (27.78%) Ajax
7 5 (27.78%) Web Development
7 5 (27.78%) .NET Framework
7 5 (27.78%) Degree

SEO
Top Related IT Skills in Stoke-on-Trent by Category

For the 6 months to 20 August 2014, IT jobs across the Stoke-on-Trent region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (16.67%) Node.js
2 2 (11.11%) CMS
2 2 (11.11%) Joomla!
2 2 (11.11%) WordPress
Applications
1 3 (16.67%) Photoshop
Cloud Services
1 3 (16.67%) Amazon S3
1 3 (16.67%) Amazon AWS
1 3 (16.67%) Amazon SQS
1 3 (16.67%) ElastiCache
1 3 (16.67%) Amazon ElastiCache
Database & Business Intelligence
1 8 (44.44%) SQL Server
2 5 (27.78%) MySQL
3 3 (16.67%) MongoDB
3 3 (16.67%) Amazon DynamoDB
Development Applications
1 5 (27.78%) JIRA
2 3 (16.67%) Dreamweaver
General
1 2 (11.11%) Games
1 2 (11.11%) Retail
1 2 (11.11%) Marketing
Job Titles
1 11 (61.11%) Developer
2 6 (33.33%) Web Developer
3 5 (27.78%) PHP Developer
4 2 (11.11%) Marketing Manager
4 2 (11.11%) Digital Marketing Manager
4 2 (11.11%) E-Commerce Web Developer
5 1 (5.56%) Junior
5 1 (5.56%) Senior PHP Developer
5 1 (5.56%) Junior PHP Developer
5 1 (5.56%) Senior Developer
5 1 (5.56%) Junior Developer
Libraries, Frameworks & Software Standards
1 16 (88.89%) jQuery
2 13 (72.22%) HTML
3 11 (61.11%) .NET
4 10 (55.56%) CSS
5 8 (44.44%) ASP.NET
5 8 (44.44%) XHTML
5 8 (44.44%) HTML5
6 5 (27.78%) CSS3
6 5 (27.78%) ASP.NET MVC
6 5 (27.78%) ASP.NET Web Forms
6 5 (27.78%) Ajax
6 5 (27.78%) .NET Framework
6 5 (27.78%) XML
6 5 (27.78%) XSLT
7 3 (16.67%) Web Services
8 2 (11.11%) Laravel
Miscellaneous
1 5 (27.78%) N-Tier
1 5 (27.78%) Computer Science
2 3 (16.67%) Social Media
3 2 (11.11%) Open Source
Operating Systems
1 3 (16.67%) Linux
Processes & Methodologies
1 7 (38.89%) MVC
2 5 (27.78%) E-Commerce
2 5 (27.78%) SOA
2 5 (27.78%) Web Development
2 5 (27.78%) Unit Testing
2 5 (27.78%) Continuous Integration
3 3 (16.67%) Web Design
3 3 (16.67%) TDD
4 2 (11.11%) Pay per click
4 2 (11.11%) Digital Marketing
4 2 (11.11%) Campaign Analysis
4 2 (11.11%) OOP
Programming Languages
1 16 (88.89%) JavaScript
2 5 (27.78%) PHP
2 5 (27.78%) VB
2 5 (27.78%) VB.NET
2 5 (27.78%) C#
3 3 (16.67%) SQL
Qualifications
1 5 (27.78%) Microsoft Certification
1 5 (27.78%) Degree
2 4 (22.22%) Security Cleared
Vendors
1 8 (44.44%) Microsoft
2 5 (27.78%) AccuRev