The table below looks at the statistics for SEO skills in IT jobs advertised for the Stoke-on-Trent region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 26 34 29
Rank change year-on-year
+8 -5
Permanent jobs citing SEO 16 9 14
As % of all permanent IT jobs located in Stoke-on-Trent 7.55% 3.08% 5.86%
As % of the Processes & Methodologies category 8.56% 4.00% 7.41%
Number of salaries quoted 13 8 7
Average salary £34,500 £33,500 £40,000
Average salary % change year-on-year
+2.98% -16.25%
UK excluding London average salary £32,500 £30,000 £31,250
% change year-on-year
+8.33% -4.00%
SEO
Staffordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Stoke-on-Trent region.

Processes & Methodologies Category
Stoke-on-Trent
Permanent IT job ads with a match in the
Processes & Methodologies category
187 225 189
As % of all permanent IT jobs located in Stoke-on-Trent 88.21% 77.05% 79.08%
Number of salaries quoted 161 172 163
Average salary £37,500 £37,000 £45,000
Average salary % change year-on-year
+1.35% -17.77%
90% offered a salary of more than £25,000 £22,000 £30,000
10% offered a salary of more than £55,000 £70,000 £57,500
UK excluding London average salary £44,500 £42,500 £40,995
% change year-on-year
+4.70% +3.67%

SEO
Jobs Demand Trend in Stoke-on-Trent

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Stoke-on-Trent region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Stoke-on-Trent

SEO
Salary Trend in Stoke-on-Trent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Stoke-on-Trent region.

SEO Salary Trend in Stoke-on-Trent

SEO
Top 30 Related IT Skills in Stoke-on-Trent

For the 6 months to 29 July 2015, IT jobs across the Stoke-on-Trent region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 16 (94.12%) Web Analytics
1 16 (94.12%) Google
1 16 (94.12%) Marketing
1 16 (94.12%) Analytics
2 14 (82.35%) Degree
3 9 (52.94%) Pay per click
3 9 (52.94%) Retail
3 9 (52.94%) Finance
4 8 (47.06%) XML
4 8 (47.06%) Digital Marketing
5 7 (41.18%) Time Management
5 7 (41.18%) Internet Marketing
5 7 (41.18%) User Experience
5 7 (41.18%) Social Media
5 7 (41.18%) Internet
5 7 (41.18%) Data Analysis
6 6 (35.29%) Agile Software Development
6 6 (35.29%) Agile Testing
7 2 (11.76%) Google Analytics
7 2 (11.76%) Telecoms
7 2 (11.76%) Omniture
8 1 (5.88%) Ajax
8 1 (5.88%) MVC
8 1 (5.88%) XSL
8 1 (5.88%) UML
8 1 (5.88%) OOP
8 1 (5.88%) OOA/OOD
8 1 (5.88%) XHTML
8 1 (5.88%) MS Excel
8 1 (5.88%) E-Commerce

SEO
Top Related IT Skills in Stoke-on-Trent by Category

For the 6 months to 29 July 2015, IT jobs across the Stoke-on-Trent region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Applications
1 1 (5.88%) MS Excel
Cloud Services
1 2 (11.76%) Google Analytics
Communications & Networking
1 7 (41.18%) Internet
Database & Business Intelligence
1 1 (5.88%) SQL Server
1 1 (5.88%) RDBMS
1 1 (5.88%) NoSQL
1 1 (5.88%) Relational Database
Development Applications
1 1 (5.88%) AccuRev
1 1 (5.88%) Jenkins
General
1 16 (94.12%) Marketing
2 9 (52.94%) Finance
2 9 (52.94%) Retail
3 2 (11.76%) Telecoms
Job Titles
1 9 (52.94%) PPC Specialist
1 9 (52.94%) PPC Manager
1 9 (52.94%) PPC Analyst
1 9 (52.94%) PPC Executive
2 7 (41.18%) SEO Executive
3 1 (5.88%) Architect
3 1 (5.88%) Technical Architect
3 1 (5.88%) Software Architect
3 1 (5.88%) Applications Architect
3 1 (5.88%) .NET Architect
3 1 (5.88%) .NET Technical Architect
Libraries, Frameworks & Software Standards
1 8 (47.06%) XML
2 1 (5.88%) XSL
2 1 (5.88%) XHTML
2 1 (5.88%) Ajax
2 1 (5.88%) .NET Framework
2 1 (5.88%) jQuery
2 1 (5.88%) RESTful
2 1 (5.88%) ASP.NET MVC
2 1 (5.88%) HTML5
2 1 (5.88%) ASP.NET Web Forms
2 1 (5.88%) HTML
2 1 (5.88%) .NET
2 1 (5.88%) ASP.NET
2 1 (5.88%) CSS
2 1 (5.88%) SOAP
2 1 (5.88%) Web Services
Miscellaneous
1 7 (41.18%) Social Media
1 7 (41.18%) User Experience
2 1 (5.88%) N-Tier
2 1 (5.88%) Enterprise Software
Processes & Methodologies
1 16 (94.12%) Web Analytics
1 16 (94.12%) Analytics
2 9 (52.94%) Pay per click
3 8 (47.06%) Digital Marketing
4 7 (41.18%) Time Management
4 7 (41.18%) Internet Marketing
4 7 (41.18%) Data Analysis
5 6 (35.29%) Agile Software Development
5 6 (35.29%) Agile Testing
6 1 (5.88%) Mentoring
6 1 (5.88%) Open Source
6 1 (5.88%) Software Architecture
6 1 (5.88%) Unit Testing
6 1 (5.88%) Continuous Integration
6 1 (5.88%) Web Development
6 1 (5.88%) UML
6 1 (5.88%) OOP
6 1 (5.88%) OOA/OOD
6 1 (5.88%) E-Commerce
6 1 (5.88%) SOA
Programming Languages
1 1 (5.88%) C#
1 1 (5.88%) JavaScript
1 1 (5.88%) SQL
1 1 (5.88%) VB
Qualifications
1 14 (82.35%) Degree
Quality Assurance & Compliance
1 1 (5.88%) QA
Vendors
1 16 (94.12%) Google
2 2 (11.76%) Omniture
3 1 (5.88%) Microsoft
Stoke-on-trent, Staffordshire
Dixons Carphone
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