The first table below looks at the demand for SEO skills in IT jobs advertised for the Stoke-on-Trent region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Stoke-on-Trent region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 28 22 30
Rank change year-on-year
-6 +8
Permanent jobs citing SEO 9 22 4
As % of all permanent IT jobs located in Stoke-on-Trent 5.844% 11.52% 2.162%
As % of the Processes & Methodologies category 9.000% 16.54% 3.704%
Number of salaries quoted 7 22 3
Average salary £40,000 £41,250 £39,500
Average salary % change year-on-year
-3.03% +4.43%
90% offered a salary of more than £36,500 £40,000 £31,100
10% offered a salary of more than £44,400 £47,500 £41,500
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
All Processes & Methodologies
Stoke-on-Trent
Permanent IT job ads with a match in the
Processes & Methodologies category
100 133 108
As % of all permanent IT jobs located in Stoke-on-Trent 64.94% 69.63% 58.38%
Number of salaries quoted 93 115 74
Average salary £45,000 £40,000 £37,500
Average salary % change year-on-year
+12.50% +6.66%
90% offered a salary of more than £32,500 £25,000 £28,000
10% offered a salary of more than £67,500 £55,000 £55,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
Staffordshire

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Stoke-on-Trent region as a proportion of the total demand within the Processes & Methodologies category.

Stoke-on-Trent SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Stoke-on-Trent region.

Stoke-on-Trent SEO Salary Trend

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO across the Stoke-on-Trent region over the 3 months to 24 May 2013.

Stoke-on-Trent SEO Salary Histogram

SEO
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the Stoke-on-Trent region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 26 (92.86%) JavaScript
1 26 (92.86%) CSS
1 26 (92.86%) XHTML
2 25 (89.29%) XML
2 25 (89.29%) XSLT
2 25 (89.29%) C#
2 25 (89.29%) VB.NET
2 25 (89.29%) .NET
2 25 (89.29%) SQL Server
2 25 (89.29%) ASP.NET
2 25 (89.29%) TDD
2 25 (89.29%) Ajax
2 25 (89.29%) Degree
2 25 (89.29%) Unit Testing
2 25 (89.29%) HTML5
3 24 (85.71%) E-Commerce
3 24 (85.71%) N-Tier
3 24 (85.71%) SOA
4 23 (82.14%) CSS3
4 23 (82.14%) jQuery
5 22 (78.57%) Web Application Development
6 21 (75.00%) MS Excel
7 18 (64.29%) SQL
8 12 (42.86%) JIRA
9 11 (39.29%) CMS
10 10 (35.71%) MVC
10 10 (35.71%) Document Management
11 7 (25.00%) Web Development
12 3 (10.71%) Computer Science
12 3 (10.71%) Microsoft

SEO
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the Stoke-on-Trent region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 26 (92.86%) CSS
1 26 (92.86%) XHTML
2 25 (89.29%) XML
2 25 (89.29%) XSLT
2 25 (89.29%) .NET
2 25 (89.29%) ASP.NET
2 25 (89.29%) Ajax
2 25 (89.29%) HTML5
3 23 (82.14%) CSS3
3 23 (82.14%) jQuery
4 2 (7.143%) HTML
5 1 (3.571%) LAMP
Application Platforms
1 11 (39.29%) CMS
2 1 (3.571%) Apache
Applications
1 21 (75.00%) MS Excel
Database & Business Intelligence
1 25 (89.29%) SQL Server
2 1 (3.571%) MySQL
Development Applications
1 12 (42.86%) JIRA
General
1 2 (7.143%) Marketing
1 2 (7.143%) Retail
Job Titles
1 16 (57.14%) Developer
2 15 (53.57%) Web Developer
3 12 (42.86%) Senior Developer
3 12 (42.86%) Team Leader
3 12 (42.86%) Senior Web Developer
4 10 (35.71%) Development Team Leader
4 10 (35.71%) .NET Team Leader
4 10 (35.71%) Web Team Leader
5 8 (28.57%) C# .NET Developer
5 8 (28.57%) .NET Developer
5 8 (28.57%) C# Developer
5 8 (28.57%) VB.NET Developer
6 7 (25.00%) .NET Web Developer
6 7 (25.00%) Senior C# Developer
6 7 (25.00%) Senior .NET Developer
6 7 (25.00%) Web Development Team Leader
6 7 (25.00%) VB.NET/ASP.NET Developer
6 7 (25.00%) C# ASP.NET Developer
6 7 (25.00%) Senior ASP.NET Developer
6 7 (25.00%) C# Web Developer
Miscellaneous
1 24 (85.71%) N-Tier
2 3 (10.71%) Computer Science
3 1 (3.571%) Mobile App
3 1 (3.571%) Graphic Design
3 1 (3.571%) W3C
Operating Systems
1 1 (3.571%) Linux
Processes & Methodologies
1 25 (89.29%) TDD
1 25 (89.29%) Unit Testing
2 24 (85.71%) E-Commerce
2 24 (85.71%) SOA
3 22 (78.57%) Web Application Development
4 10 (35.71%) MVC
4 10 (35.71%) Document Management
5 7 (25.00%) Web Development
6 2 (7.143%) Project Management
6 2 (7.143%) Online Marketing
Programming Languages
1 26 (92.86%) JavaScript
2 25 (89.29%) C#
2 25 (89.29%) VB.NET
3 18 (64.29%) SQL
4 1 (3.571%) PHP
Qualifications
1 25 (89.29%) Degree
2 3 (10.71%) Microsoft Certification
Vendors
1 3 (10.71%) Microsoft
Stoke on Trent, West Midlands
Essential Skills and experience: Degree educated in a relevant Computing or IT discipline - or having equivalent commercial experience Circa 3-5 years+ solid commercial .NET based web applications...
Applause IT Ltd
Salary: £35000 - £45000 per annum + Based on Exp+ Bonus +Bens
Posted: 2 May 2013
Stoke-On-Trent, Staffordshire
You will be responsible for the full media budget to deliver successful B2B digital campaigns across all paid for and earned channels to improve traffic generation, conversion, website...
Oscar Associates (UK) Ltd
Salary: £20000 - £40000 per annum
Posted: 22 May 2013