The table below looks at the statistics for SEO skills in IT jobs advertised for the Stoke-on-Trent region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 32 37 38
Rank change year-on-year
+5 +1
Permanent jobs citing SEO 2 2 2
As % of all permanent IT jobs located in Stoke-on-Trent 1.02% 1.08% 1.05%
As % of the Processes & Methodologies category 1.20% 1.35% 1.43%
Number of salaries quoted 2 2 2
Average salary £33,750 £43,750 £35,000
Average salary % change year-on-year
-22.85% +25.00%
90% offered a salary of more than £22,750 £42,750 £27,000
10% offered a salary of more than £44,750 £44,750 £43,000
UK excluding London average salary £35,000 £32,500 £32,500
% change year-on-year
+7.69% -
SEO
Staffordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Stoke-on-Trent region.

Processes & Methodologies Category
Stoke-on-Trent
Permanent IT job ads with a match in the
Processes & Methodologies category
166 148 140
As % of all permanent IT jobs located in Stoke-on-Trent 84.26% 80.00% 73.30%
Number of salaries quoted 145 132 123
Average salary £45,000 £40,000 £40,000
Average salary % change year-on-year
+12.50% -
90% offered a salary of more than £30,000 £27,500 £20,400
10% offered a salary of more than £55,000 £60,000 £55,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in Stoke-on-Trent

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Stoke-on-Trent region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Stoke-on-Trent

SEO
Salary Trend in Stoke-on-Trent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Stoke-on-Trent region.

SEO Salary Trend in Stoke-on-Trent

SEO
Salary Histogram in Stoke-on-Trent

This chart provides a salary histogram for IT jobs citing SEO across the Stoke-on-Trent region over the 3 months to 8 February 2016.

SEO Salary Histogram in Stoke-on-Trent

SEO
Top 30 Related IT Skills in Stoke-on-Trent

For the 6 months to 8 February 2016, IT jobs across the Stoke-on-Trent region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 4 (80.00%) Finance
1 4 (80.00%) Marketing
1 4 (80.00%) Analytics
2 3 (60.00%) Google Analytics
2 3 (60.00%) Digital Marketing
2 3 (60.00%) Retail
2 3 (60.00%) Web Analytics
2 3 (60.00%) Omniture
2 3 (60.00%) Google
2 3 (60.00%) Pay per click
3 2 (40.00%) B2B
3 2 (40.00%) E-Commerce
3 2 (40.00%) Telecoms
4 1 (20.00%) Relational Database
4 1 (20.00%) jQuery
4 1 (20.00%) Magento
4 1 (20.00%) Social Media
4 1 (20.00%) hybris
4 1 (20.00%) Java EE
4 1 (20.00%) Degree
4 1 (20.00%) Creative Marketing
4 1 (20.00%) Mathematics
4 1 (20.00%) Eclipse
4 1 (20.00%) B2C
4 1 (20.00%) RDBMS
4 1 (20.00%) Microsoft
4 1 (20.00%) Internet
4 1 (20.00%) HTML
4 1 (20.00%) Java
4 1 (20.00%) JavaScript

SEO
Top Related IT Skills in Stoke-on-Trent by Category

For the 6 months to 8 February 2016, IT jobs across the Stoke-on-Trent region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (20.00%) CMS
1 1 (20.00%) Tomcat
Applications
1 1 (20.00%) MS Excel
1 1 (20.00%) MS Office
1 1 (20.00%) MS PowerPoint
1 1 (20.00%) Photoshop
Business Applications
1 1 (20.00%) Magento
Cloud Services
1 3 (60.00%) Google Analytics
Communications & Networking
1 1 (20.00%) Internet
Database & Business Intelligence
1 1 (20.00%) RDBMS
1 1 (20.00%) Relational Database
1 1 (20.00%) SQL Server
Development Applications
1 1 (20.00%) Ant
1 1 (20.00%) Eclipse
1 1 (20.00%) Subversion
General
1 4 (80.00%) Finance
1 4 (80.00%) Marketing
2 3 (60.00%) Retail
3 2 (40.00%) Telecoms
Job Titles
1 3 (60.00%) PPC Manager
2 2 (40.00%) Developer
2 2 (40.00%) Web Developer
3 1 (20.00%) Java Developer
3 1 (20.00%) Java Web Developer
3 1 (20.00%) Junior
3 1 (20.00%) Junior Developer
3 1 (20.00%) Junior Web Developer
3 1 (20.00%) Senior Developer
3 1 (20.00%) Senior Java Developer
3 1 (20.00%) Senior Java Web Developer
3 1 (20.00%) Senior Web Developer
Libraries, Frameworks & Software Standards
1 1 (20.00%) CSS
1 1 (20.00%) Hibernate
1 1 (20.00%) HTML
1 1 (20.00%) Java EE
1 1 (20.00%) jQuery
1 1 (20.00%) JSP
1 1 (20.00%) Servlets
1 1 (20.00%) Spring
1 1 (20.00%) Web Services
1 1 (20.00%) XML
Miscellaneous
1 1 (20.00%) Mathematics
1 1 (20.00%) Social Media
Processes & Methodologies
1 4 (80.00%) Analytics
2 3 (60.00%) Digital Marketing
2 3 (60.00%) Pay per click
2 3 (60.00%) Web Analytics
3 2 (40.00%) B2B
3 2 (40.00%) E-Commerce
4 1 (20.00%) B2C
4 1 (20.00%) Content Management
4 1 (20.00%) Creative Marketing
4 1 (20.00%) Logistics
4 1 (20.00%) Web Design
Programming Languages
1 1 (20.00%) Java
1 1 (20.00%) JavaScript
1 1 (20.00%) SQL
Qualifications
1 1 (20.00%) Degree
Vendors
1 3 (60.00%) Google
1 3 (60.00%) Omniture
2 1 (20.00%) hybris
2 1 (20.00%) Microsoft