The table below looks at the statistics for SEO skills in IT jobs advertised for the Stoke-on-Trent region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 28 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Jun 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 43 25 34
Rank change year-on-year
-18 +9
Permanent jobs citing SEO 9 13 14
As % of all permanent IT jobs located in Stoke-on-Trent 2.95% 6.63% 4.44%
As % of the Processes & Methodologies category 3.26% 7.78% 5.51%
Number of salaries quoted 9 12 12
Median salary £22,500 £34,500 £31,500
Median salary % change year-on-year
-34.78% +9.52%
UK excluding London median salary £32,500 £32,500 £31,500
% change year-on-year
- +3.17%
SEO
Staffordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Stoke-on-Trent region.

Processes & Methodologies Category
Stoke-on-Trent
Permanent IT job ads with a match in the
Processes & Methodologies category
276 167 254
As % of all permanent IT jobs located in Stoke-on-Trent 90.49% 85.20% 80.63%
Number of salaries quoted 254 146 199
Median salary £40,000 £40,000 £40,000
90% offered a salary of more than £24,000 £25,000 £22,500
10% offered a salary of more than £62,500 £60,000 £55,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Stoke-on-Trent

The demand trend of job ads across the Stoke-on-Trent region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Stoke-on-Trent

SEO
Salary Trend in Stoke-on-Trent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Stoke-on-Trent region.

SEO Salary Trend in Stoke-on-Trent

SEO
Top 18 Related IT Skills in Stoke-on-Trent

For the 6 months to 28 June 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Stoke-on-Trent region with a requirement for SEO.

1 9 (90.00%) Pay per click
2 1 (10.00%) Marketing
2 1 (10.00%) Web Development
2 1 (10.00%) Creative Marketing
2 1 (10.00%) Mathematics
2 1 (10.00%) Magento
2 1 (10.00%) Social Media
2 1 (10.00%) Analytics
2 1 (10.00%) Photoshop
2 1 (10.00%) MS Office
2 1 (10.00%) MS Excel
2 1 (10.00%) E-Commerce
2 1 (10.00%) B2B
2 1 (10.00%) Microsoft
2 1 (10.00%) CMS
2 1 (10.00%) Web Design
2 1 (10.00%) Content Management
2 1 (10.00%) MS PowerPoint

SEO
Top Related IT Skills in Stoke-on-Trent by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (10.00%) CMS
Applications
1 1 (10.00%) MS Excel
1 1 (10.00%) MS Office
1 1 (10.00%) MS PowerPoint
1 1 (10.00%) Photoshop
Business Applications
1 1 (10.00%) Magento
General
1 1 (10.00%) Marketing
Job Titles
1 1 (10.00%) Developer
1 1 (10.00%) Junior
1 1 (10.00%) Junior Developer
1 1 (10.00%) Junior Web Developer
1 1 (10.00%) Web Developer
Miscellaneous
1 1 (10.00%) Mathematics
1 1 (10.00%) Social Media
Processes & Methodologies
1 9 (90.00%) Pay per click
2 1 (10.00%) Analytics
2 1 (10.00%) B2B
2 1 (10.00%) Content Management
2 1 (10.00%) Creative Marketing
2 1 (10.00%) E-Commerce
2 1 (10.00%) Web Design
2 1 (10.00%) Web Development
Vendors
1 1 (10.00%) Microsoft