The table below looks at the statistics for SEO skills in IT jobs advertised for the Staffordshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 76 55 36
Rank change year-on-year
-21 -19
Permanent jobs citing SEO 4 10 27
As % of all permanent IT jobs located in Staffordshire 0.55% 1.56% 5.51%
As % of the Processes & Methodologies category 0.71% 2.06% 6.80%
Number of salaries quoted 4 10 26
Average salary £38,000 £24,500 £40,000
Average salary % change year-on-year
+55.10% -38.75%
90% offered a salary of more than £35,750 £23,500 £23,000
10% offered a salary of more than £39,550 £58,000 £50,000
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
SEO
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Staffordshire region.

Processes & Methodologies Category
Staffordshire
Permanent IT job ads with a match in the
Processes & Methodologies category
565 485 397
As % of all permanent IT jobs located in Staffordshire 77.72% 75.55% 81.02%
Number of salaries quoted 446 403 316
Average salary £37,500 £40,000 £40,000
Average salary % change year-on-year
-6.25% -
90% offered a salary of more than £27,500 £24,500 £27,500
10% offered a salary of more than £55,000 £65,000 £58,750
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Staffordshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Staffordshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Staffordshire

SEO
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Staffordshire region.

SEO Salary Trend in Staffordshire

SEO
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Staffordshire region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Lichfield - 2 £38,750 -
Stoke-on-Trent -4 1 £35,000 +45.83% 1
SEO
West Midlands

SEO
Top 30 Related IT Skills in Staffordshire

For the 6 months to 19 September 2014, IT jobs across the Staffordshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 43 (93.48%) HTML
2 41 (89.13%) JavaScript
3 40 (86.96%) CSS
4 35 (76.09%) SQL Server
5 34 (73.91%) ASP.NET
5 34 (73.91%) .NET
5 34 (73.91%) XHTML
5 34 (73.91%) HTML5
6 31 (67.39%) AccuRev
6 31 (67.39%) Unit Testing
6 31 (67.39%) Continuous Integration
6 31 (67.39%) CSS3
6 31 (67.39%) N-Tier
6 31 (67.39%) SOA
6 31 (67.39%) VB.NET
6 31 (67.39%) XML
6 31 (67.39%) XSLT
6 31 (67.39%) Ajax
6 31 (67.39%) JIRA
7 29 (63.04%) TDD
8 27 (58.70%) SQL
9 26 (56.52%) Agile Software Development
9 26 (56.52%) Document Management
10 16 (34.78%) jQuery
11 15 (32.61%) C#
12 9 (19.57%) MVC
13 8 (17.39%) Degree
14 5 (10.87%) CMS
14 5 (10.87%) Marketing
14 5 (10.87%) Web Development

SEO
Top Related IT Skills in Staffordshire by Category

For the 6 months to 19 September 2014, IT jobs across the Staffordshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (10.87%) CMS
2 3 (6.52%) Joomla!
2 3 (6.52%) WordPress
3 2 (4.35%) Umbraco
4 1 (2.17%) SAS
Applications
1 3 (6.52%) Photoshop
2 1 (2.17%) SPSS
2 1 (2.17%) Stata
2 1 (2.17%) PowerPivot
Business Applications
1 1 (2.17%) WebTrends
Cloud Services
1 1 (2.17%) MailChimp
Database & Business Intelligence
1 35 (76.09%) SQL Server
2 4 (8.70%) MySQL
3 1 (2.17%) SQL Server Reporting Services
3 1 (2.17%) SQL Server Integration Services
3 1 (2.17%) SQL Server Analysis Services
Development Applications
1 31 (67.39%) JIRA
2 3 (6.52%) Dreamweaver
General
1 5 (10.87%) Marketing
2 2 (4.35%) Finance
2 2 (4.35%) Advertising
2 2 (4.35%) Games
2 2 (4.35%) Retail
Job Titles
1 36 (78.26%) Developer
2 23 (50.00%) .NET Developer
3 10 (21.74%) VB.NET Developer
3 10 (21.74%) VB.NET/ASP.NET Developer
4 6 (13.04%) Web Developer
5 4 (8.70%) PHP Developer
5 4 (8.70%) Marketing Manager
5 4 (8.70%) Digital Marketing Manager
6 3 (6.52%) Senior .NET Developer
6 3 (6.52%) Senior Developer
7 2 (4.35%) E-Commerce Web Developer
8 1 (2.17%) Business Intelligence Analyst
8 1 (2.17%) Senior Business Intelligence Analyst
8 1 (2.17%) Senior Analyst
8 1 (2.17%) Analyst
Libraries, Frameworks & Software Standards
1 43 (93.48%) HTML
2 40 (86.96%) CSS
3 34 (73.91%) .NET
3 34 (73.91%) ASP.NET
3 34 (73.91%) XHTML
3 34 (73.91%) HTML5
4 31 (67.39%) CSS3
4 31 (67.39%) Ajax
4 31 (67.39%) XML
4 31 (67.39%) XSLT
5 16 (34.78%) jQuery
6 5 (10.87%) ASP.NET MVC
6 5 (10.87%) ASP.NET Web Forms
6 5 (10.87%) .NET Framework
7 3 (6.52%) Laravel
8 1 (2.17%) REST
8 1 (2.17%) Web Services
Miscellaneous
1 31 (67.39%) N-Tier
2 5 (10.87%) Computer Science
3 3 (6.52%) Open Source
4 1 (2.17%) Digital Media
4 1 (2.17%) New Media
4 1 (2.17%) RIA
4 1 (2.17%) Data Extraction
4 1 (2.17%) Economics
4 1 (2.17%) Statistics
4 1 (2.17%) Mathematics
Operating Systems
1 1 (2.17%) Linux
Processes & Methodologies
1 31 (67.39%) SOA
1 31 (67.39%) Unit Testing
1 31 (67.39%) Continuous Integration
2 29 (63.04%) TDD
3 26 (56.52%) Document Management
3 26 (56.52%) Agile Software Development
4 9 (19.57%) MVC
5 5 (10.87%) E-Commerce
5 5 (10.87%) Web Development
6 4 (8.70%) Pay per click
6 4 (8.70%) Digital Marketing
7 3 (6.52%) OOP
7 3 (6.52%) Web Design
8 2 (4.35%) Campaign Analysis
9 1 (2.17%) Propensity Modelling
9 1 (2.17%) Performance Analysis
9 1 (2.17%) Analytics
9 1 (2.17%) Email Marketing
9 1 (2.17%) Stakeholder Management
9 1 (2.17%) Business Intelligence
Programming Languages
1 41 (89.13%) JavaScript
2 31 (67.39%) VB.NET
3 27 (58.70%) SQL
4 15 (32.61%) C#
5 5 (10.87%) VB
6 4 (8.70%) PHP
Qualifications
1 8 (17.39%) Degree
2 5 (10.87%) Microsoft Certification
3 4 (8.70%) Security Cleared
Vendors
1 31 (67.39%) AccuRev
2 5 (10.87%) Microsoft
3 3 (6.52%) Google
4 1 (2.17%) Omniture
4 1 (2.17%) DoubleClick
Stoke-On-Trent, Staffordshire
Applause IT Innovation
Salary: £40000 - £50000 per annum + + Bonus +Bens
Posted: 4 days ago
Stafford, Staffordshire
Deanslist Limited
Salary: From £30,000 to £40,000 per annum + Bonus + Corporate benefits
Posted: 6 days ago