The table below looks at the statistics for SEO skills in IT jobs advertised for the Staffordshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 45 56 57
Rank change year-on-year
+11 +1
Permanent jobs citing SEO 28 24 16
As % of all permanent IT jobs located in Staffordshire 4.27% 3.30% 2.44%
As % of the Processes & Methodologies category 4.90% 4.37% 2.98%
Number of salaries quoted 25 11 9
Average salary £39,000 £35,000 £35,000
Average salary % change year-on-year
+11.42% -
90% offered a salary of more than £34,500 £27,500 £23,900
10% offered a salary of more than £44,640 £40,000 £43,500
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Staffordshire region.

Processes & Methodologies Category
Staffordshire
Permanent IT job ads with a match in the
Processes & Methodologies category
571 549 537
As % of all permanent IT jobs located in Staffordshire 87.04% 75.41% 81.74%
Number of salaries quoted 483 435 466
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £28,000 £24,500 £27,000
10% offered a salary of more than £55,000 £59,000 £57,500
UK excluding London average salary £45,000 £42,500 £40,995
% change year-on-year
+5.88% +3.67%

SEO
Jobs Demand Trend in Staffordshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Staffordshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Staffordshire

SEO
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Staffordshire region.

SEO Salary Trend in Staffordshire

SEO
Salary Histogram in Staffordshire

This chart provides a salary histogram for IT jobs citing SEO across the Staffordshire region over the 3 months to 31 July 2015.

SEO Salary Histogram in Staffordshire

SEO
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Staffordshire region over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stoke-on-Trent +9 16 £34,500 +2.98% 1
Tamworth - 7 £39,000 -
Stafford -2 5 £46,000 +48.38% 2
SEO
West Midlands

SEO
Top 30 Related IT Skills in Staffordshire

For the 6 months to 31 July 2015, IT jobs across the Staffordshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 27 (81.82%) Google
1 27 (81.82%) Analytics
2 19 (57.58%) Marketing
3 17 (51.52%) Degree
4 16 (48.48%) Web Analytics
5 14 (42.42%) Agile Software Development
6 13 (39.39%) HTML
6 13 (39.39%) CSS
7 11 (33.33%) User Experience
8 10 (30.30%) Internet
8 10 (30.30%) Retail
8 10 (30.30%) Pay per click
9 9 (27.27%) Google Analytics
9 9 (27.27%) Finance
9 9 (27.27%) XML
9 9 (27.27%) JavaScript
9 9 (27.27%) SQL
10 8 (24.24%) Digital Marketing
10 8 (24.24%) Web Development
11 7 (21.21%) Data Analysis
11 7 (21.21%) .NET
11 7 (21.21%) C#
11 7 (21.21%) W3C
11 7 (21.21%) ASP.NET
11 7 (21.21%) Internet Marketing
11 7 (21.21%) Time Management
11 7 (21.21%) Social Media
12 6 (18.18%) HTML5
12 6 (18.18%) RESTful
12 6 (18.18%) Agile Testing

SEO
Top Related IT Skills in Staffordshire by Category

For the 6 months to 31 July 2015, IT jobs across the Staffordshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (12.12%) SharePoint
1 4 (12.12%) CMS
1 4 (12.12%) WordPress
1 4 (12.12%) Kentico
Applications
1 4 (12.12%) Photoshop
2 1 (3.03%) MS Excel
Cloud Services
1 9 (27.27%) Google Analytics
Communications & Networking
1 10 (30.30%) Internet
2 6 (18.18%) Intranet
Database & Business Intelligence
1 5 (15.15%) NoSQL
2 4 (12.12%) MySQL
3 3 (9.09%) SQL Server
4 1 (3.03%) RDBMS
4 1 (3.03%) Relational Database
Development Applications
1 4 (12.12%) Axure RP
2 1 (3.03%) Jenkins
2 1 (3.03%) AccuRev
General
1 19 (57.58%) Marketing
2 10 (30.30%) Retail
3 9 (27.27%) Finance
4 2 (6.06%) Telecoms
Job Titles
1 10 (30.30%) Developer
2 9 (27.27%) PPC Specialist
2 9 (27.27%) PPC Manager
2 9 (27.27%) PPC Analyst
2 9 (27.27%) PPC Executive
3 7 (21.21%) Front-End Developer
3 7 (21.21%) SEO Executive
4 3 (9.09%) Analyst
4 3 (9.09%) Team Leader
4 3 (9.09%) Development Team Leader
5 2 (6.06%) Web Analyst
5 2 (6.06%) Software Developer
6 1 (3.03%) Architect
6 1 (3.03%) Applications Architect
6 1 (3.03%) .NET Architect
6 1 (3.03%) .NET Technical Architect
6 1 (3.03%) .NET Team Leader
6 1 (3.03%) Technical Architect
6 1 (3.03%) Web Developer
6 1 (3.03%) Software Architect
Libraries, Frameworks & Software Standards
1 13 (39.39%) HTML
1 13 (39.39%) CSS
2 9 (27.27%) XML
3 7 (21.21%) .NET
3 7 (21.21%) ASP.NET
4 6 (18.18%) Web Services
4 6 (18.18%) RESTful
4 6 (18.18%) HTML5
5 5 (15.15%) ASP.NET MVC
6 4 (12.12%) jQuery
7 2 (6.06%) XHTML
8 1 (3.03%) Ajax
8 1 (3.03%) .NET Framework
8 1 (3.03%) XSL
8 1 (3.03%) XSLT
8 1 (3.03%) SOAP
8 1 (3.03%) ASP.NET Web Forms
Miscellaneous
1 11 (33.33%) User Experience
2 7 (21.21%) W3C
2 7 (21.21%) Social Media
3 3 (9.09%) Analytical Skills
4 1 (3.03%) Enterprise Software
4 1 (3.03%) N-Tier
Processes & Methodologies
1 27 (81.82%) Analytics
2 16 (48.48%) Web Analytics
3 14 (42.42%) Agile Software Development
4 10 (30.30%) Pay per click
5 8 (24.24%) Web Development
5 8 (24.24%) Digital Marketing
6 7 (21.21%) Time Management
6 7 (21.21%) Data Analysis
6 7 (21.21%) Internet Marketing
7 6 (18.18%) Agile Testing
7 6 (18.18%) MVC
8 5 (15.15%) E-Commerce
9 4 (12.12%) OO
9 4 (12.12%) Mentoring
10 3 (9.09%) Continuous Improvement
10 3 (9.09%) Content Management
10 3 (9.09%) Product Management
10 3 (9.09%) User Acceptance Testing
10 3 (9.09%) Compatibility Testing
11 2 (6.06%) Email Marketing
Programming Languages
1 9 (27.27%) JavaScript
1 9 (27.27%) SQL
2 7 (21.21%) C#
3 4 (12.12%) VB
Qualifications
1 17 (51.52%) Degree
Quality Assurance & Compliance
1 1 (3.03%) QA
Vendors
1 27 (81.82%) Google
2 4 (12.12%) hybris
2 4 (12.12%) Oracle
3 2 (6.06%) Omniture
4 1 (3.03%) Microsoft
Stoke-on-trent, Staffordshire
Dixons Carphone
Posted: 3 days ago
Stafford, Staffordshire
Zonal Retail Data Systems Ltd
Salary: From £38,000 to £45,000 per annum plus standard company benefits
Posted: 21 days ago
Stafford, Staffordshire
Zonal Retail Data Systems Ltd
Salary: From £28,000 to £35,000 per annum plus company benefits
Posted: 21 days ago
Cannock
Talent Spa
Salary: £18k - 20k per year
Posted: 21 days ago