The table below looks at the statistics for knowledge and experience of Unica products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Unica over the 3 months to 3 March 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within the Unica Corporation.

Location
3 months to
3 Mar 2015
Same period 2014 Same period 2013
Unica
Rank 835 833 846
Rank change year-on-year
-2 +13
Permanent jobs citing Unica 35 57 44
As % of all permanent IT jobs located in the UK 0.033% 0.053% 0.041%
As % of the Vendors category 0.069% 0.11% 0.085%
Number of salaries quoted 31 41 32
Average salary £47,500 £45,000 £62,500
Average salary % change year-on-year
+5.55% -28.00%
90% offered a salary of more than £35,000 £27,500 £38,650
10% offered a salary of more than £65,000 £62,500 £80,000
UK excluding London average salary £47,500 £30,500 £53,500
% change year-on-year
+55.73% -42.99%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
50522 50444 52010
As % of all permanent IT jobs located in the UK 47.34% 47.23% 48.07%
Number of salaries quoted 41151 39933 42879
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £28,000
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £41,500 £40,000 £40,000
% change year-on-year
+3.75% -

Unica
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Unica within the UK as a proportion of the total demand within the Vendors category.

Unica Jobs Demand Trend in the UK

Unica
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Unica within the UK.

Unica Salary Trend in the UK

Unica
Salary Histogram

This chart provides a salary histogram for IT jobs citing Unica over the 3 months to 3 March 2015 within the UK.

Unica Salary Histogram in the UK

Unica
Top 22 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Unica within the UK over the 3 months to 3 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -7 34 £47,500 +5.55% 5
London -18 21 £51,500 +14.44% 5
Yorkshire -2 4 £35,000 -26.31%
Leeds -4 3 £30,000 -36.84%
West Yorkshire -8 3 £30,000 -36.84%
South West -21 3 £56,500 -
South East -25 3 £47,500 +55.73%
City of London - 3 £56,500 -
Reading - 3 £47,500 -
Berkshire - 3 £47,500 -
East of England - 3 £42,500 -
Wimbledon - 2 £48,750 -
Hertfordshire - 2 £42,500 -
Welwyn Garden City - 2 £42,500 -
Bristol -13 1 £70,000 -
Harrow - 1 - -
Wiltshire - 1 £30,000 -
York - 1 £40,000 -
Bedfordshire - 1 £52,500 -
Midlothian - 1 - - 1
North Yorkshire - 1 £40,000 -
Scotland - 1 - - 1

Unica
Top 30 Related IT Skills

For the 6 months to 3 March 2015, IT jobs within the UK citing Unica also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Unica.

1 58 (87.88%) Marketing
2 37 (56.06%) CRM
3 28 (42.42%) IBM
3 28 (42.42%) Analytics
4 25 (37.88%) Campaign Management
5 24 (36.36%) SQL
6 18 (27.27%) SAS
7 17 (25.76%) Neolane
8 16 (24.24%) Salesforce.com
9 14 (21.21%) Adobe
10 13 (19.70%) Oracle
10 13 (19.70%) Customer Insight
11 12 (18.18%) Analytical Skills
11 12 (18.18%) Business Intelligence
11 12 (18.18%) Digital Marketing
12 10 (15.15%) Finance
13 9 (13.64%) Siebel
13 9 (13.64%) Database Marketing
13 9 (13.64%) Direct Marketing
13 9 (13.64%) Dynamics CRM
13 9 (13.64%) Retail
13 9 (13.64%) Alterian
14 8 (12.12%) Web Analytics
14 8 (12.12%) Omniture
14 8 (12.12%) Degree
14 8 (12.12%) SQL Server
14 8 (12.12%) Campaign Analysis
15 7 (10.61%) Propensity Modelling
15 7 (10.61%) FastStats
15 7 (10.61%) Chordiant

Unica
Top Related IT Skills by Category

For the 6 months to 3 March 2015, IT jobs within the UK citing Unica also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Unica. Up to 20 skills are shown per category.

Application Platforms
1 18 (27.27%) SAS
2 5 (7.58%) CMS
2 5 (7.58%) Oracle Workflow
3 1 (1.52%) SugarCRM
3 1 (1.52%) Sitecore CMS
3 1 (1.52%) Liferay
3 1 (1.52%) Adobe CQ
Applications
1 7 (10.61%) FastStats
2 6 (9.09%) MS Excel
2 6 (9.09%) SPSS
3 4 (6.06%) Adobe Creative Suite
4 1 (1.52%) MS PowerPoint
4 1 (1.52%) MS Project
Business Applications
1 9 (13.64%) Dynamics CRM
2 5 (7.58%) SAP CRM
2 5 (7.58%) Google Analytics
3 3 (4.55%) SiteCatalyst
4 1 (1.52%) SAP Oil and Gas
4 1 (1.52%) SAP InfiniteInsight
4 1 (1.52%) Unica Affinium
Cloud Services
1 1 (1.52%) Cloud Computing
1 1 (1.52%) SaaS
1 1 (1.52%) Pure360
Communications & Networking
1 7 (10.61%) SMS
2 1 (1.52%) Intranet
2 1 (1.52%) Internet
2 1 (1.52%) Extranet
Database & Business Intelligence
1 8 (12.12%) SQL Server
2 6 (9.09%) Data Warehouse
3 5 (7.58%) Data Mining
3 5 (7.58%) SQL Server Integration Services
4 3 (4.55%) SQL Server 2008
4 3 (4.55%) Big Data
5 2 (3.03%) SQL Server 2012
5 2 (3.03%) DataStage
5 2 (3.03%) SQL Server Reporting Services
5 2 (3.03%) Pentaho
5 2 (3.03%) Hadoop
5 2 (3.03%) MongoDB
5 2 (3.03%) Apache Cassandra
5 2 (3.03%) NoSQL
5 2 (3.03%) QlikView
5 2 (3.03%) SQL Server Analysis Services
5 2 (3.03%) Base SAS
5 2 (3.03%) SAS Enterprise Guide
5 2 (3.03%) SAS Enterprise Miner
5 2 (3.03%) OLAP
Development Applications
1 2 (3.03%) Talend Open Studio
1 2 (3.03%) Team Foundation Server
General
1 58 (87.88%) Marketing
2 10 (15.15%) Finance
3 9 (13.64%) Retail
4 6 (9.09%) Telecoms
5 4 (6.06%) Manufacturing
6 2 (3.03%) Games
6 2 (3.03%) Automotive
7 1 (1.52%) Front Office
7 1 (1.52%) Electronics
Job Titles
1 15 (22.73%) Campaign Manager
2 14 (21.21%) Analyst
3 12 (18.18%) CRM Manager
4 9 (13.64%) Developer
4 9 (13.64%) Delivery Manager
5 6 (9.09%) Data Analyst
6 5 (7.58%) Data Manager
7 4 (6.06%) Designer
7 4 (6.06%) Digital Designer
8 3 (4.55%) Insight Analyst
8 3 (4.55%) Customer Analyst
8 3 (4.55%) Senior Data Analyst
8 3 (4.55%) Senior Manager
8 3 (4.55%) Senior Analyst
8 3 (4.55%) Consultant
9 2 (3.03%) Applications Developer
9 2 (3.03%) Senior Consultant
9 2 (3.03%) Campaign Analyst
9 2 (3.03%) Marketing Analyst
9 2 (3.03%) Marketing Manager
Libraries, Frameworks & Software Standards
1 6 (9.09%) HTML
2 4 (6.06%) CSS
2 4 (6.06%) HTML5
3 3 (4.55%) .NET
4 1 (1.52%) XML
Miscellaneous
1 12 (18.18%) Analytical Skills
2 4 (6.06%) Social Media
2 4 (6.06%) Computer Science
3 3 (4.55%) Visualisation
3 3 (4.55%) Statistics
3 3 (4.55%) Mathematics
4 2 (3.03%) GIS
5 1 (1.52%) Economics
5 1 (1.52%) Client/Server
5 1 (1.52%) DTV
Processes & Methodologies
1 37 (56.06%) CRM
2 28 (42.42%) Analytics
3 25 (37.88%) Campaign Management
4 13 (19.70%) Customer Insight
5 12 (18.18%) Business Intelligence
5 12 (18.18%) Digital Marketing
6 9 (13.64%) Direct Marketing
6 9 (13.64%) Database Marketing
7 8 (12.12%) Web Analytics
7 8 (12.12%) Campaign Analysis
8 7 (10.61%) Propensity Modelling
9 6 (9.09%) Workflow
10 5 (7.58%) Data Analysis
10 5 (7.58%) ETL
10 5 (7.58%) Email Marketing
11 4 (6.06%) Project Management
11 4 (6.06%) Data Management
11 4 (6.06%) Customer Segmentation
11 4 (6.06%) Predictive Modelling
12 3 (4.55%) Marketing Management
Programming Languages
1 24 (36.36%) SQL
2 4 (6.06%) R
3 3 (4.55%) C#
4 2 (3.03%) JavaScript
4 2 (3.03%) T-SQL
4 2 (3.03%) MATLAB
4 2 (3.03%) SAS Macro
4 2 (3.03%) C
5 1 (1.52%) VBA
5 1 (1.52%) PHP
5 1 (1.52%) C++
5 1 (1.52%) Java
Qualifications
1 8 (12.12%) Degree
2 2 (3.03%) VCP4
3 1 (1.52%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (4.55%) QA
2 1 (1.52%) PMBOK
Systems Management
1 1 (1.52%) MOM
Vendors
1 28 (42.42%) IBM
2 17 (25.76%) Neolane
3 16 (24.24%) Salesforce.com
4 14 (21.21%) Adobe
5 13 (19.70%) Oracle
6 9 (13.64%) Siebel
6 9 (13.64%) Alterian
7 8 (12.12%) Omniture
8 7 (10.61%) Chordiant
9 6 (9.09%) SAP
9 6 (9.09%) Cadence
9 6 (9.09%) Tableau
10 5 (7.58%) Google
10 5 (7.58%) Aprimo
10 5 (7.58%) Teradata
10 5 (7.58%) ExactTarget
11 4 (6.06%) FatWire
11 4 (6.06%) Business Objects
11 4 (6.06%) Microsoft
11 4 (6.06%) Facebook
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