The table below looks at the statistics for knowledge and experience of Unica products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Unica over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within the Unica Corporation.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Unica
Rank 855 845 830
Rank change year-on-year
-10 -15
Permanent jobs citing Unica 37 51 57
As % of all permanent IT jobs located in the UK 0.034% 0.046% 0.052%
As % of the Vendors category 0.073% 0.097% 0.11%
Number of salaries quoted 34 37 47
Average salary £41,750 £45,000 £57,500
Average salary % change year-on-year
-7.22% -21.73%
90% offered a salary of more than £30,000 £27,200 £27,500
10% offered a salary of more than £60,000 £62,500 £80,000
UK excluding London average salary £40,000 £46,250 £53,500
% change year-on-year
-13.51% -13.55%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
50801 52655 52912
As % of all permanent IT jobs located in the UK 47.21% 47.03% 48.62%
Number of salaries quoted 41076 41889 43249
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £71,500 £70,000 £70,000
UK excluding London average salary £42,000 £40,000 £40,000
% change year-on-year
+5.00% -

Unica
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Unica within the UK as a proportion of the total demand within the Vendors category.

Unica Jobs Demand Trend in the UK

Unica
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Unica within the UK.

Unica Salary Trend in the UK

Unica
Salary Histogram

This chart provides a salary histogram for IT jobs citing Unica over the 3 months to 27 March 2015 within the UK.

Unica Salary Histogram in the UK

Unica
Top 21 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Unica within the UK over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England 0 37 £41,750 -1.76% 6
London +20 20 £42,500 - 4
Yorkshire +10 9 £30,000 -36.84%
West Yorkshire +5 8 £30,000 -36.84%
Leeds +12 5 £30,000 -36.84%
East of England - 4 £42,500 - 2
South West - 3 £32,500 -
Bradford - 3 £30,000 -
Hertfordshire - 3 £42,500 - 2
Wiltshire - 2 £31,250 -
City of London - 2 £70,000 -
Welwyn Garden City - 2 £42,500 -
Wimbledon - 2 £48,750 -
South East -12 1 £47,500 +55.73%
North Yorkshire - 1 £40,000 -
Reading - 1 £47,500 -
York - 1 £40,000 -
Bedfordshire - 1 £52,500 -
Berkshire - 1 £47,500 -
Harrow - 1 - -
Letchworth - 1 £40,000 - 2

Unica
Top 30 Related IT Skills

For the 6 months to 27 March 2015, IT jobs within the UK citing Unica also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Unica.

1 49 (81.67%) Marketing
2 30 (50.00%) CRM
3 29 (48.33%) SQL
4 28 (46.67%) IBM
4 28 (46.67%) Campaign Management
5 27 (45.00%) Analytics
6 17 (28.33%) Neolane
7 16 (26.67%) SAS
8 13 (21.67%) Oracle
8 13 (21.67%) Analytical Skills
9 11 (18.33%) Adobe
9 11 (18.33%) Retail
10 10 (16.67%) Alterian
10 10 (16.67%) Database Marketing
10 10 (16.67%) Business Intelligence
11 9 (15.00%) SQL Server
11 9 (15.00%) Email Marketing
11 9 (15.00%) Web Analytics
11 9 (15.00%) FastStats
11 9 (15.00%) Customer Insight
12 8 (13.33%) Campaign Analysis
12 8 (13.33%) Degree
12 8 (13.33%) Direct Marketing
12 8 (13.33%) Chordiant
12 8 (13.33%) MS Excel
12 8 (13.33%) Salesforce.com
12 8 (13.33%) Finance
13 7 (11.67%) Siebel
13 7 (11.67%) Digital Marketing
13 7 (11.67%) Omniture

Unica
Top Related IT Skills by Category

For the 6 months to 27 March 2015, IT jobs within the UK citing Unica also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Unica. Up to 20 skills are shown per category.

Application Platforms
1 16 (26.67%) SAS
2 3 (5.00%) Oracle Workflow
2 3 (5.00%) SugarCRM
3 1 (1.67%) Sitecore CMS
3 1 (1.67%) Liferay
3 1 (1.67%) Adobe CQ
3 1 (1.67%) CMS
Applications
1 9 (15.00%) FastStats
2 8 (13.33%) MS Excel
3 5 (8.33%) SPSS
4 1 (1.67%) MS PowerPoint
4 1 (1.67%) MS Project
Business Applications
1 6 (10.00%) Google Analytics
2 4 (6.67%) Dynamics CRM
3 3 (5.00%) SAP CRM
4 2 (3.33%) SiteCatalyst
5 1 (1.67%) SAP Oil and Gas
5 1 (1.67%) SAP InfiniteInsight
5 1 (1.67%) Unica Affinium
Cloud Services
1 2 (3.33%) Pure360
2 1 (1.67%) Cloud Computing
2 1 (1.67%) SaaS
Communications & Networking
1 6 (10.00%) SMS
2 2 (3.33%) Internet
3 1 (1.67%) Extranet
3 1 (1.67%) Intranet
Database & Business Intelligence
1 9 (15.00%) SQL Server
2 5 (8.33%) Data Mining
3 4 (6.67%) Data Warehouse
3 4 (6.67%) Base SAS
4 3 (5.00%) SQL Server 2008
4 3 (5.00%) MS Access
4 3 (5.00%) SQL Server Integration Services
5 2 (3.33%) SQL Server Analysis Services
5 2 (3.33%) OLAP
5 2 (3.33%) SQL Server 2012
5 2 (3.33%) SAS Enterprise Guide
5 2 (3.33%) SAS Enterprise Miner
6 1 (1.67%) Oracle BI EE
6 1 (1.67%) Relational Database
6 1 (1.67%) Oracle Exadata
6 1 (1.67%) Big Data
6 1 (1.67%) RDBMS
6 1 (1.67%) Clementine
General
1 49 (81.67%) Marketing
2 11 (18.33%) Retail
3 8 (13.33%) Finance
4 4 (6.67%) Telecoms
4 4 (6.67%) Games
5 2 (3.33%) Manufacturing
6 1 (1.67%) Front Office
6 1 (1.67%) Electronics
Job Titles
1 20 (33.33%) Analyst
2 13 (21.67%) Campaign Manager
3 7 (11.67%) Campaign Analyst
3 7 (11.67%) CRM Manager
4 6 (10.00%) Marketing Analyst
4 6 (10.00%) Data Analyst
5 5 (8.33%) Developer
6 4 (6.67%) Consultant
6 4 (6.67%) Customer Analyst
6 4 (6.67%) Delivery Manager
6 4 (6.67%) Data Manager
7 3 (5.00%) Senior Data Analyst
7 3 (5.00%) Senior Analyst
7 3 (5.00%) Insight Analyst
7 3 (5.00%) Senior Consultant
8 2 (3.33%) Applications Developer
8 2 (3.33%) Senior Manager
8 2 (3.33%) Marketing Consultant
8 2 (3.33%) Marketing Manager
9 1 (1.67%) Senior Product Manager
Libraries, Frameworks & Software Standards
1 5 (8.33%) HTML
2 2 (3.33%) .NET
3 1 (1.67%) XML
Miscellaneous
1 13 (21.67%) Analytical Skills
2 4 (6.67%) Computer Science
3 3 (5.00%) Statistics
3 3 (5.00%) Mathematics
4 2 (3.33%) GIS
4 2 (3.33%) Visualisation
5 1 (1.67%) Economics
5 1 (1.67%) Client/Server
5 1 (1.67%) DTV
5 1 (1.67%) Data Integration
Operating Systems
1 1 (1.67%) Windows
1 1 (1.67%) Linux
Processes & Methodologies
1 30 (50.00%) CRM
2 28 (46.67%) Campaign Management
3 27 (45.00%) Analytics
4 10 (16.67%) Business Intelligence
4 10 (16.67%) Database Marketing
5 9 (15.00%) Web Analytics
5 9 (15.00%) Email Marketing
5 9 (15.00%) Customer Insight
6 8 (13.33%) Campaign Analysis
6 8 (13.33%) Direct Marketing
7 7 (11.67%) Digital Marketing
8 6 (10.00%) Marketing Management
9 5 (8.33%) Customer Analytics
9 5 (8.33%) Propensity Modelling
9 5 (8.33%) Data Analysis
9 5 (8.33%) Data Management
10 4 (6.67%) Project Management
10 4 (6.67%) Workflow
10 4 (6.67%) Customer Segmentation
10 4 (6.67%) Predictive Modelling
Programming Languages
1 29 (48.33%) SQL
2 4 (6.67%) R
3 2 (3.33%) MATLAB
3 2 (3.33%) SAS Macro
3 2 (3.33%) JavaScript
3 2 (3.33%) PHP
3 2 (3.33%) C
4 1 (1.67%) C#
4 1 (1.67%) C++
4 1 (1.67%) Java
4 1 (1.67%) VBA
Qualifications
1 8 (13.33%) Degree
2 1 (1.67%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (1.67%) COBIT
1 1 (1.67%) QA
1 1 (1.67%) PMBOK
Systems Management
1 1 (1.67%) MOM
Vendors
1 28 (46.67%) IBM
2 17 (28.33%) Neolane
3 13 (21.67%) Oracle
4 11 (18.33%) Adobe
5 10 (16.67%) Alterian
6 8 (13.33%) Salesforce.com
6 8 (13.33%) Chordiant
7 7 (11.67%) Siebel
7 7 (11.67%) Omniture
8 6 (10.00%) Google
9 5 (8.33%) Microsoft
9 5 (8.33%) ExactTarget
9 5 (8.33%) Aprimo
9 5 (8.33%) Tableau
10 4 (6.67%) Eloqua
10 4 (6.67%) Business Objects
10 4 (6.67%) SAP
10 4 (6.67%) Cadence
11 3 (5.00%) Teradata
11 3 (5.00%) SmartFocus
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