The first table below looks at the demand for knowledge and experience of Google products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors currently tracked.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Google
Rank 166 192 230
Rank change year-on-year
+26 +38
Permanent jobs citing Google 2064 1582 1411
As % of all permanent IT jobs located in the UK 1.76% 1.45% 1.20%
As % of the Vendors category 3.73% 3.02% 2.48%
Number of salaries quoted 1640 1284 1249
Average salary £44,000 £40,000 £41,000
Average salary % change year-on-year
+10.00% -2.43%
90% offered a salary of more than £27,500 £23,500 £25,000
10% offered a salary of more than £65,000 £62,500 £62,500
UK excluding London average salary £37,500 £32,500 £33,500
% change year-on-year
+15.38% -2.98%
Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
55332 52343 56948
As % of all permanent IT jobs located in the UK 47.22% 48.11% 48.29%
Number of salaries quoted 44428 42815 48036
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £28,000 £28,088
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £40,000 £40,000 £40,000

Google
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google within the UK as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in the UK

Google
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google within the UK.

Google Salary Trend in the UK

Google
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google over the 3 months to 25 July 2014 within the UK.

Google Salary Histogram in the UK

Google
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google within the UK over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +31 1991 £45,000 +12.50% 286
London +39 1161 £50,000 - 148
South East -15 252 £45,000 +25.00% 37
City of London -28 198 £50,000 - 33
North West +11 168 £32,500 -2.98% 27
Manchester +11 123 £33,000 +0.76% 17
South West +13 115 £40,000 +25.00% 12
Yorkshire -30 88 £30,000 +9.09% 17
Surrey +16 86 £45,000 +12.50% 8
East of England +21 84 £35,000 +14.75% 15
Bristol +30 80 £42,500 +21.42% 8
West Midlands +10 62 £40,000 +33.33% 16
West Yorkshire -26 48 £32,500 +18.18% 6
Leeds -27 45 £31,000 +26.53% 6
East Midlands -12 44 £45,000 +38.46% 13
Berkshire -21 41 £52,500 +31.25% 2
Scotland +20 40 £40,000 +14.28% 8
Hampshire -30 36 £50,000 +42.85% 6
Hertfordshire +3 34 £44,000 +60.00% 5
Birmingham -3 29 £40,000 +14.28% 6
West Sussex +15 28 £35,000 -18.60% 8
Cambridgeshire +10 27 £29,500 -28.91% 5
Kent +13 26 £40,000 +35.59% 7
Cambridge +9 26 £29,500 -30.58%
Cheshire 0 21 £32,500 -31.57% 4
Edinburgh +4 20 £35,000 +7.69% 5
Northamptonshire -5 20 £49,000 +11.36% 5
East Yorkshire +8 19 £30,000 +9.09% 3
Northampton -19 18 £49,000 -3.44% 5
Essex +11 17 £35,000 +52.17% 3

Google
Top 30 Related IT Skills

For the 6 months to 25 July 2014, IT jobs within the UK citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 1600 (40.04%) Analytics
2 1453 (36.36%) HTML
3 1347 (33.71%) Google Analytics
4 1161 (29.05%) Marketing
5 1099 (27.50%) JavaScript
6 1094 (27.38%) Java
7 1023 (25.60%) CSS
8 852 (21.32%) SEO
9 764 (19.12%) Facebook
10 710 (17.77%) SQL
11 707 (17.69%) .NET
12 701 (17.54%) C#
13 684 (17.12%) Degree
14 676 (16.92%) Android
15 670 (16.77%) SQL Server
16 652 (16.32%) E-Commerce
17 651 (16.29%) TDD
18 644 (16.12%) Social Media
19 640 (16.02%) HTML5
20 610 (15.27%) Finance
21 608 (15.22%) OO
22 577 (14.44%) jQuery
23 569 (14.24%) MVC
24 560 (14.01%) ASP.NET
25 516 (12.91%) Pay per click
26 514 (12.86%) Mobile App
27 490 (12.26%) Web Services
28 482 (12.06%) Digital Marketing
29 467 (11.69%) Microsoft
30 463 (11.59%) Git (software)

Google
Top Related IT Skills by Category

For the 6 months to 25 July 2014, IT jobs within the UK citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 375 (9.38%) CMS
2 310 (7.76%) Node.js
3 226 (5.66%) Apache
4 194 (4.85%) WordPress
5 144 (3.60%) Tomcat
6 128 (3.20%) IIS
7 84 (2.10%) Drupal
8 65 (1.63%) SharePoint
9 61 (1.53%) nginx
10 59 (1.48%) Umbraco
10 59 (1.48%) WebSphere
11 51 (1.28%) WebLogic
12 43 (1.08%) SAS
13 37 (0.93%) Apache ServiceMix
14 33 (0.83%) Joomla!
15 30 (0.75%) OpenStack
15 30 (0.75%) Facebook Platform
16 29 (0.73%) NServiceBus
16 29 (0.73%) MS Exchange
17 27 (0.68%) Sitecore CMS
Applications
1 341 (8.53%) MS Excel
2 213 (5.33%) Photoshop
3 166 (4.15%) MS Office
4 108 (2.70%) Adobe Illustrator
5 102 (2.55%) MS PowerPoint
6 43 (1.08%) MS Visio
7 35 (0.88%) SPSS
8 34 (0.85%) Fireworks
9 22 (0.55%) MS Project
10 15 (0.38%) OmniGraffle
11 13 (0.33%) FastStats
12 7 (0.18%) Spreadsheet
12 7 (0.18%) InDesign
13 6 (0.15%) S-PLUS
14 5 (0.13%) Stata
14 5 (0.13%) ArcInfo
15 2 (0.050%) Adobe Premiere
15 2 (0.050%) PowerPivot
16 1 (0.025%) Weka
16 1 (0.025%) Acrobat
Business Applications
1 1347 (33.71%) Google Analytics
2 168 (4.20%) WebTrends
3 115 (2.88%) SiteCatalyst
4 68 (1.70%) Magento
5 25 (0.63%) Dynamics CRM
6 16 (0.40%) Oracle CRM
7 9 (0.23%) Sage 200
8 8 (0.20%) Dynamics AX
9 5 (0.13%) RMDS
9 5 (0.13%) Fredhopper
9 5 (0.13%) SAP Business ByDesign
10 4 (0.10%) Compiere
10 4 (0.10%) Dynamics NAV
10 4 (0.10%) Oracle EBS
10 4 (0.10%) SAP InfiniteInsight
10 4 (0.10%) Oracle EBS R12
11 3 (0.075%) SAP Oil and Gas
12 2 (0.050%) Tridion
12 2 (0.050%) osCommerce
13 1 (0.025%) GoldMine
Cloud Services
1 194 (4.85%) Google Apps
2 157 (3.93%) Amazon AWS
3 104 (2.60%) SaaS
4 98 (2.45%) Microsoft Azure
5 96 (2.40%) Google App Engine
6 88 (2.20%) Amazon EC2
7 81 (2.03%) Cloud Computing
8 54 (1.35%) GitHub
9 30 (0.75%) IaaS
10 29 (0.73%) PaaS
11 26 (0.65%) Amazon S3
12 24 (0.60%) Office 365
13 22 (0.55%) Heroku
14 18 (0.45%) MailChimp
15 17 (0.43%) Google Compute Engine
16 15 (0.38%) Amazon EMR
17 11 (0.28%) Amazon SQS
18 8 (0.20%) Basecamp
18 8 (0.20%) Responsys
19 7 (0.18%) OpenShift
Communications & Networking
1 268 (6.71%) Internet
2 103 (2.58%) HTTP
3 92 (2.30%) Firewall
4 82 (2.05%) TCP/IP
5 74 (1.85%) DNS
6 45 (1.13%) WAN
7 35 (0.88%) LAN
8 33 (0.83%) VPN
9 31 (0.78%) VoIP
10 26 (0.65%) DHCP
11 25 (0.63%) SSL
12 24 (0.60%) SAN
13 21 (0.53%) Intranet
14 20 (0.50%) SMTP
15 19 (0.48%) Wireless
16 18 (0.45%) Wi-Fi
17 17 (0.43%) IPv4
17 17 (0.43%) ATM
18 16 (0.40%) LDAP
19 12 (0.30%) GSM
Database & Business Intelligence
1 670 (16.77%) SQL Server
2 445 (11.14%) MySQL
3 308 (7.71%) SQL Server 2012
4 273 (6.83%) Big Data
5 270 (6.76%) NoSQL
6 235 (5.88%) Hadoop
7 216 (5.41%) Relational Database
8 158 (3.95%) Apache Cassandra
9 127 (3.18%) MongoDB
10 112 (2.80%) SQL Server Integration Services
11 108 (2.70%) Data Warehouse
12 106 (2.65%) SQL Server Reporting Services
13 92 (2.30%) SQL Server Analysis Services
14 74 (1.85%) Microsoft Analysis Services
14 74 (1.85%) RDBMS
15 69 (1.73%) SQL Server 2008
16 59 (1.48%) Apache Hive
17 58 (1.45%) SQLite
18 54 (1.35%) Redis
19 51 (1.28%) QlikView
Development Applications
1 463 (11.59%) Git (software)
2 278 (6.96%) Subversion
3 199 (4.98%) Eclipse
4 150 (3.75%) Jenkins
5 130 (3.25%) JUnit
6 126 (3.15%) Ant
7 120 (3.00%) Maven
8 91 (2.28%) JIRA
9 57 (1.43%) Mercurial
9 57 (1.43%) Jasmine
10 47 (1.18%) Visual Studio
11 45 (1.13%) PhoneGap
12 44 (1.10%) Dreamweaver
13 42 (1.05%) Hudson
14 41 (1.03%) Cucumber
14 41 (1.03%) Xcode
15 38 (0.95%) TeamCity
16 36 (0.90%) Bitbucket
17 33 (0.83%) Eclipse RCP
18 32 (0.80%) Selenium
General
1 1161 (29.05%) Marketing
2 610 (15.27%) Finance
3 376 (9.41%) Advertising
4 353 (8.83%) Games
5 264 (6.61%) Retail
6 188 (4.70%) Publishing
7 75 (1.88%) Banking
8 64 (1.60%) Law
9 62 (1.55%) Telecoms
10 52 (1.30%) French Language
11 44 (1.10%) Back Office
12 30 (0.75%) Legal
13 29 (0.73%) Billing
14 22 (0.55%) Electronics
15 21 (0.53%) Automotive
16 19 (0.48%) German Language
17 18 (0.45%) Financial Institution
18 14 (0.35%) Manufacturing
19 12 (0.30%) Music Industry
20 9 (0.23%) Investment Banking
Job Titles
1 1879 (47.02%) Developer
2 501 (12.54%) Analyst
3 407 (10.19%) .NET Developer
4 345 (8.63%) Senior Developer
5 264 (6.61%) Java Developer
6 238 (5.96%) Web Developer
7 217 (5.43%) PPC Specialist
7 217 (5.43%) Android Developer
7 217 (5.43%) PPC Manager
7 217 (5.43%) PPC Analyst
7 217 (5.43%) PPC Executive
8 183 (4.58%) Web Analyst
9 172 (4.30%) Front-End Developer
10 167 (4.18%) Software Engineer
11 164 (4.10%) Software Developer
12 145 (3.63%) PHP Developer
13 121 (3.03%) Architect
14 97 (2.43%) Project Manager
15 92 (2.30%) Junior
15 92 (2.30%) Designer
Libraries, Frameworks & Software Standards
1 1453 (36.36%) HTML
2 1023 (25.60%) CSS
3 707 (17.69%) .NET
4 640 (16.02%) HTML5
5 577 (14.44%) jQuery
6 560 (14.01%) ASP.NET
7 490 (12.26%) Web Services
8 431 (10.79%) XML
9 370 (9.26%) ASP.NET MVC
10 339 (8.48%) JSON
11 329 (8.23%) CSS3
12 327 (8.18%) WCF
13 275 (6.88%) Ajax
14 243 (6.08%) RESTful
15 231 (5.78%) ASP.NET MVC 4
16 219 (5.48%) KnockoutJS
17 206 (5.16%) Spring
18 183 (4.58%) Google Maps API
19 172 (4.30%) REST
20 153 (3.83%) Ninject
Miscellaneous
1 644 (16.12%) Social Media
2 514 (12.86%) Mobile App
3 313 (7.83%) Computer Science
4 252 (6.31%) iPhone
5 250 (6.26%) Mathematics
6 176 (4.40%) Open Source
7 170 (4.25%) BBC
8 142 (3.55%) Digital Media
9 134 (3.35%) Statistics
10 111 (2.78%) Blog
11 109 (2.73%) Client/Server
12 98 (2.45%) Visualisation
13 86 (2.15%) Blackberry
14 85 (2.13%) Copywriting
15 73 (1.83%) iPad
16 70 (1.75%) Management Information System
17 66 (1.65%) Enterprise Software
18 61 (1.53%) Physics
19 43 (1.08%) Economics
20 38 (0.95%) Social Network
Operating Systems
1 676 (16.92%) Android
2 412 (10.31%) Windows
3 366 (9.16%) Apple iOS
4 362 (9.06%) Linux
5 211 (5.28%) UNIX
6 76 (1.90%) Windows Phone
7 57 (1.43%) Windows 7
8 51 (1.28%) Mac OS X
9 41 (1.03%) Solaris
10 39 (0.98%) Ubuntu
11 36 (0.90%) Windows Server 2008
12 27 (0.68%) Windows XP
13 24 (0.60%) Mac OS
14 18 (0.45%) Windows Phone 7
14 18 (0.45%) Windows 8
15 16 (0.40%) Windows Server 2003
16 14 (0.35%) Debian
16 14 (0.35%) Windows Mobile
17 13 (0.33%) CentOS
18 12 (0.30%) Red Hat Enterprise Linux
Processes & Methodologies
1 1600 (40.04%) Analytics
2 852 (21.32%) SEO
3 652 (16.32%) E-Commerce
4 651 (16.29%) TDD
5 608 (15.22%) OO
6 569 (14.24%) MVC
7 516 (12.91%) Pay per click
8 482 (12.06%) Digital Marketing
9 461 (11.54%) Agile Software Development
10 382 (9.56%) Web Analytics
11 347 (8.68%) Software Engineering
12 326 (8.16%) Android Development
13 318 (7.96%) Web Development
14 288 (7.21%) Web Application Development
15 268 (6.71%) Online Marketing
16 264 (6.61%) Project Management
17 263 (6.58%) Scrum
18 248 (6.21%) BDD
19 244 (6.11%) Continuous Integration
20 228 (5.71%) Business Intelligence
Programming Languages
1 1099 (27.50%) JavaScript
2 1094 (27.38%) Java
3 710 (17.77%) SQL
4 701 (17.54%) C#
5 443 (11.09%) PHP
6 259 (6.48%) C++
7 233 (5.83%) Python
8 226 (5.66%) Ruby
9 125 (3.13%) T-SQL
10 107 (2.68%) Objective-C
11 84 (2.10%) R
12 77 (1.93%) Perl
13 76 (1.90%) C
14 64 (1.60%) PHP5
15 62 (1.55%) Groovy
16 56 (1.40%) VB.NET
16 56 (1.40%) Bash Shell
17 52 (1.30%) Scala
18 48 (1.20%) Shell Script
19 44 (1.10%) VBA
Qualifications
1 684 (17.12%) Degree
2 61 (1.53%) Microsoft Certification
3 30 (0.75%) MCP
4 29 (0.73%) Security Cleared
5 24 (0.60%) MCSE
6 20 (0.50%) MCAD
6 20 (0.50%) MCSD
6 20 (0.50%) MCTS
7 16 (0.40%) SC Cleared
8 15 (0.38%) PhD
9 14 (0.35%) CCNA
9 14 (0.35%) ISEB
9 14 (0.35%) Cisco Certification
9 14 (0.35%) ISEB Practitioner
10 11 (0.28%) HND
11 10 (0.25%) MCITP
12 9 (0.23%) Postgraduate
12 9 (0.23%) PMI Certification
13 6 (0.15%) MCSA
14 5 (0.13%) ACCA
Quality Assurance & Compliance
1 131 (3.28%) QA
2 14 (0.35%) WAI
3 13 (0.33%) SLA
4 10 (0.25%) ISO/IEC 27001
5 9 (0.23%) ISO 9001
6 4 (0.10%) WCAG
7 2 (0.050%) Sarbanes-Oxley
8 1 (0.025%) Data Quality
System Software
1 99 (2.48%) VMware Infrastructure
2 81 (2.03%) Active Directory
3 23 (0.58%) vSphere
4 11 (0.28%) Hyper-V
5 10 (0.25%) Docker
6 7 (0.18%) KVM
7 6 (0.15%) XenApp
8 5 (0.13%) RHEV
9 4 (0.10%) HDFS
9 4 (0.10%) PowerHA
9 4 (0.10%) vCloud
9 4 (0.10%) Xen
9 4 (0.10%) Oracle RAC
9 4 (0.10%) VMware ESX
10 3 (0.075%) Samba
10 3 (0.075%) Microsoft App-V
10 3 (0.075%) Varnish
11 2 (0.050%) Terminal Server
11 2 (0.050%) NFS
11 2 (0.050%) ISA Server
Systems Management
1 68 (1.70%) Puppet
2 52 (1.30%) Nagios
3 41 (1.03%) Opscode Chef
4 17 (0.43%) Capistrano
4 17 (0.43%) Vagrant
5 10 (0.25%) Ganglia
6 9 (0.23%) CFEngine
6 9 (0.23%) Ansible
7 8 (0.20%) ZABBIX
8 7 (0.18%) Opsview
9 6 (0.15%) SCCM
10 4 (0.10%) Oracle Enterprise Manager
10 4 (0.10%) Data Guard
10 4 (0.10%) HP Quality Center
10 4 (0.10%) Salt
11 3 (0.075%) Kibana
11 3 (0.075%) logstash
11 3 (0.075%) HAProxy
11 3 (0.075%) collectd
11 3 (0.075%) StatsD
Vendors
1 764 (19.12%) Facebook
2 467 (11.69%) Microsoft
3 308 (7.71%) Twitter
4 257 (6.43%) Adobe
5 250 (6.26%) Yahoo!
6 241 (6.03%) Oracle
7 239 (5.98%) Apple
8 206 (5.16%) Sony
9 203 (5.08%) Omniture
10 113 (2.83%) Coremetrics
11 105 (2.63%) VMware
12 87 (2.18%) JBoss
13 86 (2.15%) Salesforce.com
14 55 (1.38%) Cisco
15 52 (1.30%) Zend
16 50 (1.25%) IBM
16 50 (1.25%) Sitecore
17 47 (1.18%) Tableau
18 38 (0.95%) hybris
19 36 (0.90%) Xamarin
Central London / West End
ARC IT Recruitment Ltd
Salary: Highly competitive
Posted: 10 hours ago
City, London
Circle Recruitment
Posted: 10 hours ago
London
Colston Consulting
Salary: £20k - 35k per year + Excellent Benefits
Posted: 10 hours ago
London
Austin Fraser
Salary: £55000.00 - £70000.00 per annum + Benefits and Bonus
Posted: 10 hours ago
East London
Oliver Bernard
Salary: From £45,000 to £55,000 per annum + Excellent Benefits
Posted: 11 hours ago
Central London / West End
Tiro Partners
Salary: From £50,000 to £60,000 per annum Benefits and 10% discretionary bonus
Posted: 11 hours ago
South West London
Client Server
Salary: £50k to £55k + benefits
Posted: 12 hours ago
Hatfield, Hertfordshire
Deerfoot IT Resources Ltd
Salary: £55000 per annum
Posted: 12 hours ago
London
Experis Ltd
Salary: £35000.00 - £45000.00 per annum + Bens
Posted: 12 hours ago
Leeds, West Yorkshire
Spring Technology
Salary: £20000.00 - £25000.00 per annum
Posted: 12 hours ago
Coventry, West Midlands (County)
HAYS INFORMATION TECHNOLOGY
Salary: £25000.00 - £30000.00 per annum
Posted: 12 hours ago
Bristol, Avon
Emponics Ltd
Salary: £40000 - £45000 per annum + health,pen, etc
Posted: 12 hours ago
Northampton, Northamptonshire
Emponics Ltd
Salary: £48000 - £50000 per annum + car + 15% bonus
Posted: 12 hours ago
Bristol, Avon
Emponics Ltd
Salary: £32000 - £35000 per annum + health,pen, etc
Posted: 12 hours ago
Wilmslow, Cheshire
Ascent People Ltd
Salary: £40000 - £45000 per annum + Bonus + Benefits
Posted: 14 hours ago
City Of Westminster, London
Hawes and Curtis
Salary: up to £45,000
Posted: 14 hours ago
Peterborough, Cambridgeshire
IT Executive Ltd
Salary: £28000 - £35000 per annum + Benefits
Posted: 15 hours ago
Kingston Upon Thames, Surrey
Bluetownonline
Salary: Competitive
Posted: 15 hours ago
South East London
Evolution Recruitment Solutions
Salary: 30000 - 50,000
Posted: 15 hours ago
City, London
Uniting Ambition
Posted: 15 hours ago