The first part of the table below looks at the demand for knowledge and experience of Google products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 22 May 2012 with a comparison to the same period in the previous 2 years. The second part of the table is for comparison and provides aggregates for all Vendors currently tracked.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Google
Location
3 months to
22 May 2012
Same period 2011Same period 2010
Rank222223278
Rank change year-on-year
Up+1Up+55
Matching permanent IT job ads13921293721
As % of all permanent IT jobs located in the UK1.154 %1.055 %0.755 %
As % of the Vendors category2.423 %2.248 %1.702 %
Number of salaries quoted12261168648
Average salary£40,000£37,500£35,000
Average salary % change year-on-year
+6.66 %+7.14 %
90% of jobs offered a salary of more than£26,500£26,000£23,000
10% of jobs offered a salary of more than£60,000£65,000£55,000
UK excluding London average salary£32,500£32,500£29,500
% change year-on-year
-+10.16 %
IT Job Market, Vendors CategoryAll Vendors
UK
Permanent IT job ads with a match in the
Vendors category
574595751742374
As % of all permanent IT jobs located in the UK47.65 %46.91 %44.38 %
Number of salaries quoted484194776133886
Average salary£45,000£45,000£45,000
90% of jobs offered a salary of more than£28,500£27,500£26,500
10% of jobs offered a salary of more than£70,000£70,000£72,500
UK excluding London average salary£40,000£40,000£40,000

Google
Demand Trend

The chart provides the 3-month moving total of permanent IT jobs citing Google within the UK as a proportion of the total demand within the Vendors category.

Google Demand Trend

Google
Salary Trend

The chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google within the UK.

Google Salary Trend

Google
Salary Histogram

The chart provides a salary histogram for IT jobs citing Google over the 3 months to 22 May 2012 within the UK.

Google Salary Histogram

Google
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google within the UK over the 3 months to 22 May 2012. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

LocationRank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
EnglandDown-31356£40,000+6.66 %
LondonUp+5844£45,000+5.88 %
South EastUp+41249£35,000+7.69 %
City of LondonUp+15163£40,750-14.21 %
SurreyUp+3497£40,000+14.28 %
East of EnglandUp+1293£37,500+7.14 %
YorkshireUp+1771£31,500+8.62 %
HampshireUp+3960£30,000-25.00 %
West YorkshireUp+845£31,000+3.33 %
HertfordshireUp+3836£38,250-15.00 %
North WestDown-5934£30,000-
LeedsDown-332£31,000+3.33 %
South WestDown-1726£30,000-9.09 %
West MidlandsDown-2226£40,000+9.58 %
OxfordshireUp+1723£32,500+8.33 %
EssexDown-122£27,500-21.42 %
CambridgeshireDown-2822£37,500+7.14 %
ScotlandUp+621£34,500+15.00 %
SouthamptonDown-821£35,000-
BerkshireDown-2420£42,500-15.00 %
ManchesterDown-3519£31,500+5.00 %
EdinburghUp+1617£34,500-1.42 %
BuckinghamshireDown-217£25,000-16.66 %
CambridgeDown-1217£35,000+2.18 %
South YorkshireDown-216£36,250+29.46 %
PortsmouthUp+1814£30,000+9.09 %
SuffolkUp+1311£55,000+144.44 %
FarehamUp+611£28,000-30.00 %
CheshireDown-2411£27,500-8.33 %
ReadingDown-510£47,500-5.00 %

Google
Top 30 Related IT Skills

For the 6 months to 22 May 2012, IT jobs within the UK citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1899 (33.32 %)HTML
2890 (32.99 %)Google Analytics
3871 (32.28 %)CSS
4870 (32.25 %)JavaScript
5789 (29.24 %)Marketing
6672 (24.91 %)Java
7641 (23.76 %)SEO
8511 (18.94 %)PHP
9491 (18.20 %)Degree
10486 (18.01 %)E-Commerce
11442 (16.38 %)Facebook
12439 (16.27 %)jQuery
13396 (14.68 %)MySQL
14395 (14.64 %)SQL
15394 (14.60 %)Web Services
16390 (14.46 %)XML
17382 (14.16 %)OO
18377 (13.97 %)Microsoft
19365 (13.53 %)Linux
20364 (13.49 %)Web Analytics
21357 (13.23 %)Social Media
22348 (12.90 %).NET
23344 (12.75 %)Windows
23344 (12.75 %)Ajax
24334 (12.38 %)Pay per click
25313 (11.60 %)C#
26287 (10.64 %)MVC
26287 (10.64 %)Finance
27285 (10.56 %)SQL Server
28284 (10.53 %)Agile Software Development

Google
Top Related IT Skills by Category

For the 6 months to 22 May 2012, IT jobs within the UK citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

IT Job Market, Application Development CategoryApplication Development
1899 (33.32 %)HTML
2871 (32.28 %)CSS
3439 (16.27 %)jQuery
4394 (14.60 %)Web Services
5390 (14.46 %)XML
6348 (12.90 %).NET
7344 (12.75 %)Ajax
8276 (10.23 %)HTML5
9251 (9.303 %)Spring
10230 (8.525 %)Google Maps API
11229 (8.488 %)ASP.NET
12185 (6.857 %)GWT
13166 (6.153 %)JSON
14154 (5.708 %)XHTML
15153 (5.671 %)J2EE
16141 (5.226 %)CSS3
17140 (5.189 %)Flash
18129 (4.781 %)Hibernate
19113 (4.188 %)XSLT
20111 (4.114 %)LAMP
IT Job Market, Application Platforms CategoryApplication Platforms
1245 (9.081 %)CMS
2157 (5.819 %)Apache
3145 (5.374 %)SharePoint
4130 (4.818 %)Drupal
5110 (4.077 %)IIS
696 (3.558 %)Amazon AWS
794 (3.484 %)WordPress
879 (2.928 %)Joomla!
968 (2.520 %)MS Exchange
1056 (2.076 %)WebLogic
1155 (2.039 %)Amazon EC2
1254 (2.001 %)Tomcat
1353 (1.964 %)Google App Engine
1451 (1.890 %)MediaWiki
1547 (1.742 %)Apache Solr
1646 (1.705 %)SharePoint Server
1743 (1.594 %)Amazon S3
1842 (1.557 %)Documentum
1940 (1.483 %)Force.com
1940 (1.483 %)Jetty
IT Job Market, Applications CategoryApplications
1241 (8.933 %)Google Apps
2153 (5.671 %)Photoshop
3150 (5.560 %)MS Office
4141 (5.226 %)MS Excel
573 (2.706 %)MS Visio
642 (1.557 %)Adobe Illustrator
735 (1.297 %)Fireworks
831 (1.149 %)MS PowerPoint
921 (0.778 %)Office 365
1016 (0.593 %)SPSS
1114 (0.519 %)InDesign
1114 (0.519 %)OmniGraffle
128 (0.297 %)Adobe Premiere
137 (0.259 %)GIMP
146 (0.222 %)FastStats
154 (0.148 %)MS Project
163 (0.111 %)Doxygen
172 (0.074 %)Spreadsheet
172 (0.074 %)Acrobat
172 (0.074 %)ImageReady
IT Job Market, Business Applications CategoryBusiness Applications
1890 (32.99 %)Google Analytics
2158 (5.856 %)WebTrends
370 (2.595 %)SiteCatalyst
420 (0.741 %)Dynamics CRM
510 (0.371 %)Pivotal CRM
67 (0.259 %)Summit
72 (0.074 %)Tridion
72 (0.074 %)Oracle Applications
72 (0.074 %)BASE24
72 (0.074 %)Siebel Analytics
72 (0.074 %)Optimost
81 (0.037 %)Oracle BPM
81 (0.037 %)Oracle CRM
81 (0.037 %)Dynamics NAV
IT Job Market, Communications & Networking CategoryCommunications & Networking
1214 (7.932 %)Internet
2132 (4.893 %)HTTP
3127 (4.707 %)DNS
457 (2.113 %)Intranet
545 (1.668 %)TCP/IP
637 (1.371 %)DHCP
637 (1.371 %)Firewall
726 (0.964 %)SMTP
824 (0.890 %)SSL
923 (0.852 %)Extranet
1019 (0.704 %)SAN
1117 (0.630 %)VoIP
1216 (0.593 %)VPN
1315 (0.556 %)Wireless
1315 (0.556 %)SSH
1414 (0.519 %)FTP
1414 (0.519 %)LDAP
1511 (0.408 %)Wi-Fi
1610 (0.371 %)WAN
1610 (0.371 %)LAN
IT Job Market, Database & Business Intelligence CategoryDatabase & Business Intelligence
1396 (14.68 %)MySQL
2285 (10.56 %)SQL Server
370 (2.595 %)Hadoop
462 (2.298 %)Data Mining
552 (1.927 %)NoSQL
644 (1.631 %)RDBMS
740 (1.483 %)Text Mining
740 (1.483 %)SQL Server 2008
837 (1.371 %)SQL Server 2005
934 (1.260 %)HSQLDB
1032 (1.186 %)PostgreSQL
1032 (1.186 %)Data Warehouse
1120 (0.741 %)GIS
1120 (0.741 %)SQLite
1219 (0.704 %)DB2
1219 (0.704 %)Oracle 10g
1318 (0.667 %)SQL Server Reporting Services
1417 (0.630 %)Oracle 11g
1417 (0.630 %)Apache Cassandra
1516 (0.593 %)OLAP
IT Job Market, Development Applications CategoryDevelopment Applications
1246 (9.118 %)Subversion
2178 (6.597 %)Git (software)
3125 (4.633 %)Eclipse
4117 (4.337 %)Visual Studio
596 (3.558 %)Maven
695 (3.521 %)Mercurial
794 (3.484 %)JUnit
854 (2.001 %)Bugzilla
951 (1.890 %)Ant
1050 (1.853 %)Mockito
1149 (1.816 %)GoogleTest
1248 (1.779 %)SCons
1248 (1.779 %)GCC
1345 (1.668 %)Dreamweaver
1437 (1.371 %)Selenium
1536 (1.334 %)JIRA
1631 (1.149 %)ClearCase
1724 (0.890 %)Xcode
1819 (0.704 %)Appcelerator Titanium
1918 (0.667 %)TeamCity
IT Job Market, General CategoryGeneral
1789 (29.24 %)Marketing
2287 (10.64 %)Finance
3163 (6.042 %)Advertising
3163 (6.042 %)Games
4143 (5.300 %)Retail
587 (3.225 %)Publishing
653 (1.964 %)Banking
748 (1.779 %)Telecoms
847 (1.742 %)Front Office
928 (1.038 %)Legal
1024 (0.890 %)Financial Institution
1024 (0.890 %)Law
1024 (0.890 %)Investment Banking
1115 (0.556 %)German Language
1115 (0.556 %)Multimedia
1214 (0.519 %)Back Office
1313 (0.482 %)Electronics
1313 (0.482 %)Manufacturing
149 (0.334 %)Hebrew Language
149 (0.334 %)Music
IT Job Market, Job Titles CategoryJob Titles
11156 (42.85 %)Developer
2302 (11.19 %)Web Developer
3291 (10.79 %)Analyst
4195 (7.228 %)Java Developer
5185 (6.857 %)Senior Developer
6177 (6.560 %)PHP Developer
7161 (5.967 %)PPC Specialist
7161 (5.967 %)PPC Manager
7161 (5.967 %)PPC Analyst
7161 (5.967 %)PPC Executive
8118 (4.374 %)Web Analyst
9115 (4.262 %)Front-End Developer
10114 (4.225 %).NET Developer
11106 (3.929 %)Administrator
12100 (3.706 %)Architect
1397 (3.595 %)Consultant
1475 (2.780 %)Senior Java Developer
1573 (2.706 %)Web Manager
1668 (2.520 %)Software Developer
1766 (2.446 %)PHP Web Developer
IT Job Market, Miscellaneous CategoryMiscellaneous
1357 (13.23 %)Social Media
2179 (6.635 %)iPhone
3160 (5.930 %)Open Source
4138 (5.115 %)Computer Science
5119 (4.411 %)iPad
6113 (4.188 %)Cloud Computing
799 (3.669 %)Mathematics
881 (3.002 %)Blackberry
978 (2.891 %)Online Games
1072 (2.669 %)SaaS
1170 (2.595 %)W3C
1266 (2.446 %)Social Network
1363 (2.335 %)Statistics
1459 (2.187 %)Grid Computing
1459 (2.187 %)Hedge funds
1459 (2.187 %)Digital Media
1557 (2.113 %)Visualisation
1654 (2.001 %)PaaS
1753 (1.964 %)Social Gaming
1849 (1.816 %)Web 2.0
IT Job Market, Operating Systems CategoryOperating Systems
1365 (13.53 %)Linux
2344 (12.75 %)Windows
3240 (8.895 %)Android
4182 (6.746 %)Apple iOS
5126 (4.670 %)UNIX
670 (2.595 %)Windows Server 2003
750 (1.853 %)Windows Server 2008
843 (1.594 %)Ubuntu
942 (1.557 %)CentOS
1026 (0.964 %)Windows Mobile
1125 (0.927 %)Windows 7
1125 (0.927 %)Debian
1220 (0.741 %)webOS
1318 (0.667 %)Mac OS X
1417 (0.630 %)Red Hat Enterprise Linux
1511 (0.408 %)Windows Phone 7
167 (0.259 %)Solaris
176 (0.222 %)Mac OS X Server
185 (0.185 %)SUSE
185 (0.185 %)Windows 2000 Server
IT Job Market, Processes & Methodologies CategoryProcesses & Methodologies
1641 (23.76 %)SEO
2486 (18.01 %)E-Commerce
3382 (14.16 %)OO
4364 (13.49 %)Web Analytics
5334 (12.38 %)Pay per click
6287 (10.64 %)MVC
7284 (10.53 %)Agile Software Development
8273 (10.12 %)Web Development
9235 (8.710 %)Digital Marketing
10224 (8.302 %)Content Management
11196 (7.265 %)Online Marketing
12183 (6.783 %)Project Management
13177 (6.560 %)Scrum
14171 (6.338 %)OOP
15142 (5.263 %)TDD
16120 (4.448 %)Web Design
17112 (4.151 %)Multithreading
18107 (3.966 %)CRM
1979 (2.928 %)UML
2078 (2.891 %)Business Intelligence
IT Job Market, Programming Languages CategoryProgramming Languages
1870 (32.25 %)JavaScript
2672 (24.91 %)Java
3511 (18.94 %)PHP
4395 (14.64 %)SQL
5313 (11.60 %)C#
6229 (8.488 %)Python
7220 (8.154 %)C++
8160 (5.930 %)Ruby
9138 (5.115 %)Perl
10132 (4.893 %)Objective-C
11116 (4.299 %)C
1273 (2.706 %)Scala
1360 (2.224 %)ActionScript
1457 (2.113 %)VB.NET
1554 (2.001 %)PHP5
1653 (1.964 %)T-SQL
1741 (1.520 %)Shell Script
1839 (1.446 %)ActionScript 3.0
1934 (1.260 %)SPARQL
1934 (1.260 %)Bash shell
IT Job Market, Qualifications CategoryQualifications
1491 (18.20 %)Degree
252 (1.927 %)Microsoft Certification
340 (1.483 %)Postgraduate
429 (1.075 %)MCSA
429 (1.075 %)Security Cleared
528 (1.038 %)Cisco Certification
624 (0.890 %)MCSE
624 (0.890 %)SC Cleared
723 (0.852 %)CCNA
822 (0.815 %)MCITP
917 (0.630 %)VMware Certified Professional (VCP)
1012 (0.445 %)PhD
1111 (0.408 %)PRINCE2 Certification
127 (0.259 %)PMI Certification
127 (0.259 %)ITIL Certification
136 (0.222 %)MCTS
136 (0.222 %)MCP
145 (0.185 %)ISEB
145 (0.185 %)MBA
154 (0.148 %)PMP
IT Job Market, Quality Assurance & Compliance CategoryQuality Assurance & Compliance
168 (2.520 %)QA
230 (1.112 %)ISO 9001
36 (0.222 %)WAI
45 (0.185 %)ISO/IEC 20000
45 (0.185 %)SLA
53 (0.111 %)PCI DSS
62 (0.074 %)Sarbanes-Oxley
62 (0.074 %)ISO/IEC 27001
71 (0.037 %)GCP
IT Job Market, System Software CategorySystem Software
177 (2.854 %)Active Directory
269 (2.557 %)VMware Infrastructure
330 (1.112 %)vSphere
414 (0.519 %)Hyper-V
414 (0.519 %)VMware ESX
58 (0.297 %)Xen
58 (0.297 %)Varnish
58 (0.297 %)vCloud
66 (0.222 %)Terminal Services
74 (0.148 %)ISA Server
74 (0.148 %)Samba
74 (0.148 %)NFS
83 (0.111 %)XenApp
83 (0.111 %)Xsan
92 (0.074 %)Oracle RAC
101 (0.037 %)Nmap
101 (0.037 %)Squid
101 (0.037 %)VirtualBox
101 (0.037 %)Postfix
101 (0.037 %)Sendmail
IT Job Market, Systems Management CategorySystems Management
127 (1.001 %)Puppet
219 (0.704 %)Backup Exec
314 (0.519 %)SolarWinds Orion
49 (0.334 %)Munin
49 (0.334 %)Nagios
56 (0.222 %)ZABBIX
56 (0.222 %)Cacti
61 (0.037 %)NetBackup
61 (0.037 %)OpenNMS
61 (0.037 %)CA Wily
61 (0.037 %)OSSEC
61 (0.037 %)Splunk
61 (0.037 %)CFEngine
61 (0.037 %)Tivoli Endpoint Manager
IT Job Market, Vendors CategoryVendors
1442 (16.38 %)Facebook
2377 (13.97 %)Microsoft
3271 (10.04 %)Twitter
4233 (8.636 %)Omniture
5167 (6.190 %)Adobe
6165 (6.116 %)Oracle
7124 (4.596 %)JBoss
8114 (4.225 %)Yahoo!
9102 (3.781 %)Apple
1093 (3.447 %)Zend
1190 (3.336 %)VMware
1279 (2.928 %)Coremetrics
1370 (2.595 %)Salesforce.com
1466 (2.446 %)IBM
1556 (2.076 %)Red Hat
1654 (2.001 %)Cisco
1741 (1.520 %)Symbian
1741 (1.520 %)NetApp
1837 (1.371 %)HP
1936 (1.334 %)DoubleClick