The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 18 September 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
18 Sep 2014
Same period 2013 Same period 2012
Google
Rank 172 192 236
Rank change year-on-year
+20 +44
Permanent jobs citing Google 1959 1542 1362
As % of all permanent IT jobs located in the UK 1.71% 1.47% 1.18%
As % of the Vendors category 3.61% 3.07% 2.41%
Number of salaries quoted 1437 1257 1218
Average salary £42,500 £40,750 £40,000
Average salary % change year-on-year
+4.29% +1.87%
90% offered a salary of more than £27,500 £24,450 £25,000
10% offered a salary of more than £65,000 £65,000 £60,000
UK excluding London average salary £40,000 £32,500 £34,000
% change year-on-year
+23.07% -4.41%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
54231 50236 56405
As % of all permanent IT jobs located in the UK 47.46% 47.78% 48.68%
Number of salaries quoted 43003 41177 47170
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £28,000
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%

Google
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google within the UK as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in the UK

Google
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google within the UK.

Google Salary Trend in the UK

Google
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google over the 3 months to 18 September 2014 within the UK.

Google Salary Histogram in the UK

Google
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google within the UK over the 3 months to 18 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +16 1864 £44,000 +3.52% 224
London +12 1015 £50,000 - 122
South East +17 249 £40,000 +14.28% 26
North West +65 201 £32,500 -1.51% 20
City of London +12 191 £55,000 +10.00% 27
Manchester +58 166 £35,000 +6.06% 10
South West +13 127 £40,000 +23.07% 10
Bristol +22 86 £40,000 +14.28% 3
East of England +4 86 £47,500 +26.66% 19
West Midlands -5 72 £40,000 +33.33% 5
Surrey +20 68 £45,000 +22.44% 6
Yorkshire -56 63 £31,000 +21.56% 12
Hampshire -9 55 £40,000 +14.28% 7
Scotland +16 53 £40,000 +14.28% 3
Birmingham +13 44 £40,000 +14.28% 1
West Yorkshire -51 37 £33,000 +37.50% 3
East Midlands -26 36 £45,000 +38.46% 7
Hertfordshire -4 34 £65,000 +136.36% 7
Berkshire -29 33 £42,500 +6.25% 4
Leeds -40 33 £31,250 +30.20% 3
Essex +33 32 £47,500 +106.52% 2
Kent +22 27 £40,000 +77.77% 5
West Sussex +10 27 £35,000 +27.27% 1
Edinburgh +5 27 £40,000 +23.07% 1
Northamptonshire -11 24 £49,000 +157.89% 5
Glasgow -1 23 £40,000 - 2
Northampton -10 22 £49,000 +31.54% 3
Cheshire -3 21 £32,500 +13.04% 3
Portsmouth -13 21 £37,500 +59.57% 3
Wiltshire +3 20 £35,000 -17.64% 1

Google
Top 30 Related IT Skills

For the 6 months to 18 September 2014, IT jobs within the UK citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 1594 (40.15%) Analytics
2 1366 (34.41%) Google Analytics
3 1259 (31.71%) HTML
4 1197 (30.15%) Marketing
5 1187 (29.90%) Agile Software Development
6 1009 (25.42%) Java
7 999 (25.16%) JavaScript
8 962 (24.23%) CSS
9 802 (20.20%) SEO
10 743 (18.72%) Facebook
11 719 (18.11%) SQL
12 709 (17.86%) .NET
13 697 (17.56%) Social Media
14 684 (17.23%) C#
14 684 (17.23%) TDD
15 682 (17.18%) SQL Server
16 655 (16.50%) Degree
17 647 (16.30%) E-Commerce
18 630 (15.87%) Android
19 576 (14.51%) Analytical Skills
20 575 (14.48%) MVC
21 554 (13.95%) ASP.NET
22 548 (13.80%) Finance
23 527 (13.27%) HTML5
24 524 (13.20%) Digital Marketing
25 511 (12.87%) Pay per click
26 508 (12.80%) jQuery
27 502 (12.64%) OO
28 494 (12.44%) Microsoft
28 494 (12.44%) Git (software)

Google
Top Related IT Skills by Category

For the 6 months to 18 September 2014, IT jobs within the UK citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 341 (8.59%) Node.js
2 298 (7.51%) CMS
3 224 (5.64%) Apache
4 172 (4.33%) WordPress
5 133 (3.35%) Tomcat
6 130 (3.27%) IIS
7 79 (1.99%) Drupal
8 66 (1.66%) WebSphere
9 63 (1.59%) SharePoint
10 58 (1.46%) nginx
11 52 (1.31%) Apache ServiceMix
12 48 (1.21%) WebLogic
13 45 (1.13%) OpenStack
14 36 (0.91%) Umbraco
15 35 (0.88%) SAS
16 32 (0.81%) MS Exchange
17 29 (0.73%) NServiceBus
18 28 (0.71%) Sitecore CMS
19 25 (0.63%) Facebook Platform
20 24 (0.60%) Escenic
Applications
1 329 (8.29%) MS Excel
2 180 (4.53%) Photoshop
3 179 (4.51%) MS Office
4 94 (2.37%) Adobe Illustrator
5 92 (2.32%) MS PowerPoint
6 45 (1.13%) MS Visio
7 30 (0.76%) SPSS
8 25 (0.63%) Fireworks
9 16 (0.40%) Spreadsheet
10 13 (0.33%) MS Project
11 12 (0.30%) FastStats
12 10 (0.25%) OmniGraffle
13 8 (0.20%) InDesign
14 6 (0.15%) Adobe Premiere
15 5 (0.13%) PowerPivot
16 4 (0.10%) S-PLUS
17 3 (0.076%) Stata
18 1 (0.025%) Revit
18 1 (0.025%) Maya
18 1 (0.025%) 3ds Max
Business Applications
1 1366 (34.41%) Google Analytics
2 187 (4.71%) WebTrends
3 102 (2.57%) SiteCatalyst
4 51 (1.28%) Magento
5 25 (0.63%) Dynamics CRM
6 14 (0.35%) Oracle CRM
7 10 (0.25%) Sage 200
8 9 (0.23%) SAP Business ByDesign
9 7 (0.18%) Dynamics AX
9 7 (0.18%) Fredhopper
10 5 (0.13%) RMDS
10 5 (0.13%) Dynamics NAV
11 4 (0.10%) Oracle EBS
11 4 (0.10%) Oracle EBS R12
11 4 (0.10%) Compiere
12 3 (0.076%) SAP Oil and Gas
12 3 (0.076%) osCommerce
13 2 (0.050%) Tridion
13 2 (0.050%) SAP InfiniteInsight
14 1 (0.025%) ResourceLink
Cloud Services
1 219 (5.52%) Google Apps
2 159 (4.01%) Amazon AWS
3 129 (3.25%) SaaS
4 105 (2.64%) Microsoft Azure
5 87 (2.19%) Google App Engine
5 87 (2.19%) Cloud Computing
6 73 (1.84%) Amazon EC2
7 45 (1.13%) GitHub
8 41 (1.03%) PaaS
9 33 (0.83%) IaaS
9 33 (0.83%) Google Compute Engine
10 32 (0.81%) Office 365
11 24 (0.60%) Heroku
12 22 (0.55%) Amazon S3
13 21 (0.53%) MailChimp
14 16 (0.40%) Amazon EMR
15 11 (0.28%) Amazon SQS
16 9 (0.23%) Force.com
16 9 (0.23%) OpenShift
17 7 (0.18%) Responsys
Communications & Networking
1 195 (4.91%) Internet
2 99 (2.49%) HTTP
3 94 (2.37%) Firewall
4 87 (2.19%) TCP/IP
5 71 (1.79%) DNS
6 48 (1.21%) WAN
7 44 (1.11%) LAN
8 38 (0.96%) DHCP
9 30 (0.76%) SAN
10 24 (0.60%) VPN
10 24 (0.60%) VoIP
11 23 (0.58%) LDAP
11 23 (0.58%) SSL
12 21 (0.53%) Intranet
13 19 (0.48%) FTP
14 17 (0.43%) NFC
15 15 (0.38%) Wireless
15 15 (0.38%) IPv4
16 14 (0.35%) SMTP
17 13 (0.33%) AMQP
Database & Business Intelligence
1 682 (17.18%) SQL Server
2 420 (10.58%) MySQL
3 289 (7.28%) NoSQL
4 288 (7.25%) SQL Server 2012
5 243 (6.12%) Big Data
6 224 (5.64%) Relational Database
7 175 (4.41%) Hadoop
8 125 (3.15%) Data Warehouse
9 116 (2.92%) SQL Server Reporting Services
10 114 (2.87%) SQL Server Integration Services
11 109 (2.75%) MongoDB
12 101 (2.54%) Apache Cassandra
13 100 (2.52%) SQL Server Analysis Services
14 81 (2.04%) RDBMS
15 77 (1.94%) Microsoft Analysis Services
16 60 (1.51%) QlikView
17 57 (1.44%) Apache Hive
18 51 (1.28%) SQL Server 2008
19 48 (1.21%) Redis
20 47 (1.18%) Data Mining
Development Applications
1 494 (12.44%) Git (software)
2 247 (6.22%) Subversion
3 186 (4.69%) Jenkins
4 182 (4.58%) Eclipse
5 138 (3.48%) Maven
6 129 (3.25%) JUnit
7 109 (2.75%) Ant
8 74 (1.86%) JIRA
9 63 (1.59%) Xcode
10 52 (1.31%) Hudson
11 48 (1.21%) Dreamweaver
11 48 (1.21%) Jasmine
12 46 (1.16%) Mercurial
13 44 (1.11%) Cucumber
14 40 (1.01%) Mockito
15 35 (0.88%) TeamCity
16 33 (0.83%) ReSharper
17 31 (0.78%) Visual Studio
17 31 (0.78%) Eclipse RCP
17 31 (0.78%) Bitbucket
General
1 1197 (30.15%) Marketing
2 548 (13.80%) Finance
3 414 (10.43%) Advertising
4 360 (9.07%) Games
5 290 (7.30%) Retail
6 183 (4.61%) Publishing
7 77 (1.94%) Banking
8 55 (1.39%) Telecoms
8 55 (1.39%) Law
9 47 (1.18%) French Language
10 42 (1.06%) Back Office
11 30 (0.76%) Electronics
12 28 (0.71%) Billing
13 20 (0.50%) German Language
14 19 (0.48%) Automotive
15 18 (0.45%) Legal
16 16 (0.40%) Italian Language
17 13 (0.33%) Music Industry
17 13 (0.33%) Manufacturing
17 13 (0.33%) Front Office
Job Titles
1 1734 (43.68%) Developer
2 554 (13.95%) Analyst
3 409 (10.30%) .NET Developer
4 272 (6.85%) Senior Developer
5 259 (6.52%) Java Developer
6 222 (5.59%) PPC Specialist
6 222 (5.59%) PPC Executive
6 222 (5.59%) PPC Manager
6 222 (5.59%) PPC Analyst
7 197 (4.96%) Web Developer
8 189 (4.76%) Web Analyst
9 185 (4.66%) Android Developer
10 147 (3.70%) Front-End Developer
11 138 (3.48%) Software Engineer
12 120 (3.02%) Software Developer
12 120 (3.02%) PHP Developer
13 119 (3.00%) Architect
14 100 (2.52%) Designer
15 93 (2.34%) Consultant
16 89 (2.24%) iOS Developer
Libraries, Frameworks & Software Standards
1 1259 (31.71%) HTML
2 962 (24.23%) CSS
3 709 (17.86%) .NET
4 554 (13.95%) ASP.NET
5 527 (13.27%) HTML5
6 508 (12.80%) jQuery
7 486 (12.24%) Web Services
8 425 (10.71%) XML
9 397 (10.00%) ASP.NET MVC
10 356 (8.97%) WCF
11 315 (7.93%) CSS3
12 313 (7.88%) JSON
13 251 (6.32%) Ajax
14 244 (6.15%) RESTful
15 236 (5.94%) KnockoutJS
16 206 (5.19%) Spring
17 198 (4.99%) ASP.NET MVC 4
18 170 (4.28%) Google Maps API
19 169 (4.26%) REST
20 167 (4.21%) Ninject
Miscellaneous
1 697 (17.56%) Social Media
2 576 (14.51%) Analytical Skills
3 480 (12.09%) Mobile App
4 463 (11.66%) User Experience
5 277 (6.98%) Computer Science
6 259 (6.52%) iPhone
7 237 (5.97%) Mathematics
8 204 (5.14%) BBC
9 164 (4.13%) Open Source
10 136 (3.43%) Blog
11 130 (3.27%) Digital Media
12 125 (3.15%) Statistics
13 97 (2.44%) Client/Server
14 94 (2.37%) Visualisation
15 73 (1.84%) Copywriting
16 72 (1.81%) iPad
17 71 (1.79%) Blackberry
18 61 (1.54%) Management Information System
19 57 (1.44%) Physics
20 56 (1.41%) Enterprise Software
Operating Systems
1 630 (15.87%) Android
2 419 (10.55%) Windows
3 358 (9.02%) Linux
4 342 (8.61%) Apple iOS
5 174 (4.38%) UNIX
6 67 (1.69%) Windows Phone
7 45 (1.13%) Mac OS X
8 44 (1.11%) Windows 7
9 40 (1.01%) Solaris
10 36 (0.91%) Ubuntu
11 26 (0.65%) Mac OS
12 25 (0.63%) Windows Server 2008
13 23 (0.58%) Windows Server 2003
14 21 (0.53%) Windows XP
15 18 (0.45%) Red Hat Enterprise Linux
16 17 (0.43%) Windows Phone 7
17 13 (0.33%) Windows Server 2012
18 11 (0.28%) Windows 8
19 10 (0.25%) Windows Mobile
20 9 (0.23%) CentOS
Processes & Methodologies
1 1594 (40.15%) Analytics
2 1187 (29.90%) Agile Software Development
3 802 (20.20%) SEO
4 684 (17.23%) TDD
5 647 (16.30%) E-Commerce
6 575 (14.48%) MVC
7 524 (13.20%) Digital Marketing
8 511 (12.87%) Pay per click
9 502 (12.64%) OO
10 448 (11.28%) Web Analytics
11 331 (8.34%) Web Application Development
12 302 (7.61%) Web Development
13 291 (7.33%) Android Development
14 288 (7.25%) Software Engineering
15 285 (7.18%) Scrum
16 256 (6.45%) Continuous Integration
17 250 (6.30%) BDD
18 239 (6.02%) Online Marketing
19 235 (5.92%) Project Management
20 233 (5.87%) Business Intelligence
Programming Languages
1 1009 (25.42%) Java
2 999 (25.16%) JavaScript
3 719 (18.11%) SQL
4 684 (17.23%) C#
5 371 (9.35%) PHP
6 223 (5.62%) C++
7 220 (5.54%) Ruby
7 220 (5.54%) Python
8 139 (3.50%) T-SQL
9 120 (3.02%) Objective-C
10 71 (1.79%) Perl
11 68 (1.71%) C
12 66 (1.66%) Groovy
13 64 (1.61%) R
14 53 (1.34%) Scala
15 52 (1.31%) Bash Shell
16 51 (1.28%) Shell Script
17 47 (1.18%) VBA
18 46 (1.16%) PHP5
19 43 (1.08%) VB.NET
Qualifications
1 655 (16.50%) Degree
2 39 (0.98%) Microsoft Certification
3 21 (0.53%) Security Cleared
3 21 (0.53%) MCSE
4 18 (0.45%) HND
5 17 (0.43%) MCP
6 14 (0.35%) ISEB
6 14 (0.35%) ISEB Practitioner
7 13 (0.33%) MCTS
7 13 (0.33%) MCAD
7 13 (0.33%) MCSD
8 12 (0.30%) SC Cleared
9 11 (0.28%) Postgraduate
9 11 (0.28%) CCNA
9 11 (0.28%) Cisco Certification
10 9 (0.23%) CIMA
10 9 (0.23%) ACCA
10 9 (0.23%) PMI Certification
11 8 (0.20%) MCITP
12 5 (0.13%) PhD
Quality Assurance & Compliance
1 125 (3.15%) QA
2 19 (0.48%) SLA
3 16 (0.40%) ISO 9001
4 11 (0.28%) ISO/IEC 27001
5 9 (0.23%) WAI
6 4 (0.10%) Data Quality
6 4 (0.10%) WCAG
7 2 (0.050%) Sarbanes-Oxley
System Software
1 106 (2.67%) VMware Infrastructure
2 95 (2.39%) Active Directory
3 25 (0.63%) vSphere
4 15 (0.38%) Hyper-V
5 12 (0.30%) Docker
5 12 (0.30%) Xen
6 9 (0.23%) XenApp
6 9 (0.23%) HDFS
7 4 (0.10%) RHEV
7 4 (0.10%) KVM
7 4 (0.10%) vCloud
7 4 (0.10%) PowerHA
7 4 (0.10%) VMware ESX
7 4 (0.10%) Microsoft App-V
7 4 (0.10%) Oracle RAC
8 3 (0.076%) XenServer
8 3 (0.076%) XenDesktop
8 3 (0.076%) Terminal Services
9 1 (0.025%) Oracle RMAN
9 1 (0.025%) Terminal Server
Systems Management
1 88 (2.22%) Puppet
2 56 (1.41%) Opscode Chef
3 42 (1.06%) Nagios
4 22 (0.55%) Ansible
5 15 (0.38%) CFEngine
6 12 (0.30%) Vagrant
6 12 (0.30%) Capistrano
7 10 (0.25%) SCCM
8 7 (0.18%) Data Guard
8 7 (0.18%) Backup Exec
9 5 (0.13%) ZABBIX
9 5 (0.13%) Opsview
10 4 (0.10%) Salt
10 4 (0.10%) Oracle Enterprise Manager
10 4 (0.10%) SCOM
10 4 (0.10%) Ganglia
11 3 (0.076%) Symantec Enterprise Vault
12 2 (0.050%) AppDNA
12 2 (0.050%) collectd
12 2 (0.050%) MIMEsweeper
Vendors
1 743 (18.72%) Facebook
2 494 (12.44%) Microsoft
3 322 (8.11%) Twitter
4 274 (6.90%) Yahoo!
5 273 (6.88%) Apple
6 254 (6.40%) Oracle
7 249 (6.27%) Adobe
8 242 (6.10%) Sony
9 192 (4.84%) Omniture
10 134 (3.38%) Coremetrics
11 112 (2.82%) VMware
12 91 (2.29%) Salesforce.com
13 78 (1.96%) JBoss
14 65 (1.64%) Cisco
15 49 (1.23%) Sitecore
16 46 (1.16%) Tableau
17 44 (1.11%) IBM
18 39 (0.98%) Zend
19 38 (0.96%) Citrix
20 37 (0.93%) Business Objects
Stevenage, Hertfordshire
Absolute Solution Limited
Salary: From £30,000 to £35,000 per annum Plus bens
Posted: 41 minutes ago
Peterborough, Cambridgeshire
DMS Computer Recruitment
Salary: From £20,000 to £30,000 per annum £20-30K PA
Posted: 2 hours ago
Hertfordshire
Mortimer Spinks
Salary: £60000 - £70000 per annum + excellent
Posted: 3 hours ago
Hull, North Humberside
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum
Posted: 3 hours ago
London
Eutopia Solutions Ltd
Salary: £50000.00 per annum + benefits
Posted: 4 hours ago
Hemel Hempstead, Hertfordshire
Dixons Retail
Salary: Highly Competitive including Car Allowance
Posted: 4 hours ago
Oxfordshire
Austin Fraser
Salary: £15000.00 - £25000.00 per annum
Posted: 5 hours ago
London
CodeSource Recruitment Limited
Salary: From £35,000 to £50,000 per annum Plus benefits
Posted: 6 hours ago
Doncaster, South Yorkshire
Spring Technology
Salary: £15000.00 - £20000.00 per annum
Posted: 6 hours ago
Northampton, Northamptonshire
Emponics Ltd
Salary: £48000 - £50000 per annum + car + 15% bonus
Posted: 6 hours ago
Bristol, Avon
Emponics Ltd
Salary: £32000 - £35000 per annum + health,pen, etc
Posted: 7 hours ago
Cwmbran, Gwent
Opus Recruitment Solutions Ltd
Salary: £25000 to £35000 per annum
Posted: 8 hours ago
London
Dawson & Walsh
Salary: £50000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 12 hours ago
Preston, Lancashire
Soccer Manager Ltd
Salary: From £20,000 to £35,000 per annum Depending on Experience
Posted: Yesterday
Thames Ditton, Surrey
Go IT Recruitment Ltd
Salary: From £40,000 to £50,000 per annum + excellent benefits
Posted: Yesterday
Maidenhead, Berkshire
Aquent
Salary: From £35,000 to £40,000 per annum
Posted: Yesterday
London
Aspire
Posted: Yesterday
West London
eCom Recruitment
Salary: From £25,000 to £30,000 per annum
Posted: Yesterday
Oxford, Oxfordshire
Quant Capital
Salary: Up to £70,000 per annum Equity Bonus, Home Work
Posted: Yesterday
City, London
Acceler-IT
Salary: From £20,000 to £27,000 per annum +bens+bonus
Posted: Yesterday