The first table below looks at the demand for knowledge and experience of Google products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors currently tracked.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Google
Rank 196 226 228
Rank change year-on-year
+30 +2
Permanent jobs citing Google 1523 1380 1312
As % of all permanent IT jobs located in the UK 1.409% 1.143% 1.055%
As % of the Vendors category 2.929% 2.403% 2.248%
Number of salaries quoted 1221 1213 1181
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £25,000 £26,500 £26,000
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London average salary £35,000 £32,500 £32,500
% change year-on-year
+7.69% -
All Vendors
UK
Permanent IT job ads with a match in the
Vendors category
51990 57424 58365
As % of all permanent IT jobs located in the UK 48.10% 47.58% 46.91%
Number of salaries quoted 42441 48386 48502
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £28,500 £27,500
10% offered a salary of more than £70,000 £72,500 £70,000
UK excluding London average salary £40,000 £40,000 £40,000

Google
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google within the UK as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend

Google
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google within the UK.

Google Salary Trend

Google
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google over the 3 months to 24 May 2013 within the UK.

Google Salary Histogram

Google
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google within the UK over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
England +33 1491 £40,000 -
London +18 834 £45,000 -
South East +21 273 £37,500 +7.14%
City of London +58 252 £45,000 +5.88%
North West +97 142 £31,500 +5.00%
Surrey +8 99 £34,000 -13.65%
Manchester +49 94 £33,250 +3.90%
Yorkshire +1 70 £31,500 -
East of England -18 68 £30,000 -20.00%
South West +28 55 £35,000 +16.66%
Berkshire +39 53 £39,000 +24.80%
West Yorkshire -6 43 £32,500 +4.00%
Hampshire -25 42 £42,500 +41.66%
Leeds -14 32 £40,000 +29.03%
Bristol +20 31 £35,000 +10.23%
Hertfordshire +8 30 £30,000 -29.41%
East Midlands +18 27 £39,000 +73.33%
Guildford +20 26 £28,000 -41.05%
Cheshire +19 26 £32,500 +18.18%
Oxfordshire -18 22 £45,000 +38.46%
West Midlands -23 22 £37,500 -6.25%
Reading +12 20 £40,000 -5.88%
West Sussex +1 16 £44,750 +11.87%
Bolton - 16 £22,000 -
Northamptonshire - 16 £43,250 -
East Sussex +15 15 £27,500 +27.90%
Lancashire +14 14 £25,000 -16.66%
Northampton - 14 £43,250 -
Brighton +9 13 £27,500 +27.90%
Kent -9 13 £38,750 +84.52%

Google
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs within the UK citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 1071 (38.15%) Analytics
2 949 (33.81%) Google Analytics
3 849 (30.25%) CSS
4 818 (29.14%) Marketing
5 774 (27.57%) JavaScript
6 763 (27.18%) Java
7 760 (27.08%) HTML
8 705 (25.12%) SEO
9 544 (19.38%) PHP
10 526 (18.74%) Degree
11 490 (17.46%) jQuery
12 445 (15.85%) Android
13 439 (15.64%) E-Commerce
14 423 (15.07%) Linux
14 423 (15.07%) Social Media
15 416 (14.82%) Facebook
15 416 (14.82%) Microsoft
16 405 (14.43%) MVC
17 400 (14.25%) .NET
18 399 (14.21%) HTML5
19 396 (14.11%) OO
20 393 (14.00%) Pay per click
21 387 (13.79%) SQL
22 383 (13.64%) MySQL
23 380 (13.54%) XML
24 358 (12.75%) Web Services
25 350 (12.47%) Windows
25 350 (12.47%) C#
25 350 (12.47%) Finance
26 335 (11.93%) Mobile App

Google
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs within the UK citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Development
1 849 (30.25%) CSS
2 760 (27.08%) HTML
3 490 (17.46%) jQuery
4 400 (14.25%) .NET
5 399 (14.21%) HTML5
6 380 (13.54%) XML
7 358 (12.75%) Web Services
8 298 (10.62%) ASP.NET
9 272 (9.690%) Ajax
10 265 (9.441%) Google Maps API
11 239 (8.514%) CSS3
12 217 (7.731%) JSON
13 207 (7.374%) Spring
14 180 (6.413%) XHTML
15 148 (5.273%) J2EE
16 135 (4.809%) SOAP
16 135 (4.809%) REST
17 118 (4.204%) Hibernate
17 118 (4.204%) ASP.NET MVC
18 98 (3.491%) Node.js
Application Platforms
1 243 (8.657%) CMS
2 136 (4.845%) Apache
3 119 (4.239%) WordPress
4 99 (3.527%) IIS
5 94 (3.349%) Amazon AWS
6 90 (3.206%) Drupal
7 81 (2.886%) Tomcat
8 74 (2.636%) SAS
9 64 (2.280%) SharePoint
10 53 (1.888%) Apache Solr
11 51 (1.817%) WebLogic
12 46 (1.639%) Windows Azure
13 45 (1.603%) Joomla!
14 44 (1.568%) Umbraco
14 44 (1.568%) Amazon EC2
15 43 (1.532%) Google App Engine
16 41 (1.461%) Magento
17 32 (1.140%) Force.com
18 28 (0.998%) nginx
18 28 (0.998%) MS Exchange
Applications
1 301 (10.72%) MS Excel
2 249 (8.871%) Photoshop
3 177 (6.306%) Google Apps
4 167 (5.949%) MS Office
5 115 (4.097%) MS PowerPoint
6 96 (3.420%) Adobe Illustrator
7 28 (0.998%) Fireworks
8 22 (0.784%) Office 365
9 15 (0.534%) MS Project
10 13 (0.463%) InDesign
11 11 (0.392%) MS Visio
12 8 (0.285%) Acrobat
13 7 (0.249%) Mingle
13 7 (0.249%) SketchUp
13 7 (0.249%) AutoCAD
13 7 (0.249%) Revit
14 5 (0.178%) OmniGraffle
14 5 (0.178%) SPSS
15 4 (0.143%) Spreadsheet
15 4 (0.143%) QuarkXPress
Business Applications
1 949 (33.81%) Google Analytics
2 132 (4.703%) WebTrends
3 102 (3.634%) SiteCatalyst
4 22 (0.784%) JDE OneWorld
5 19 (0.677%) Dynamics CRM
6 8 (0.285%) BASE24
7 5 (0.178%) Optimost
8 1 (0.036%) Oracle iStore
8 1 (0.036%) Tridion
8 1 (0.036%) SAP Oil and Gas
8 1 (0.036%) Taleo
Communications & Networking
1 222 (7.909%) Internet
2 133 (4.738%) HTTP
3 89 (3.171%) DNS
4 77 (2.743%) TCP/IP
5 49 (1.746%) Firewall
6 40 (1.425%) Intranet
7 36 (1.283%) NFC
8 33 (1.176%) WAN
9 31 (1.104%) DHCP
10 28 (0.998%) LAN
11 24 (0.855%) SAN
12 23 (0.819%) VPN
13 20 (0.713%) VoIP
14 19 (0.677%) FTP
15 17 (0.606%) Wireless
16 15 (0.534%) NAS
17 14 (0.499%) AMQP
18 13 (0.463%) SSL
19 11 (0.392%) LDAP
19 11 (0.392%) SMTP
Database & Business Intelligence
1 383 (13.64%) MySQL
2 275 (9.797%) SQL Server
3 81 (2.886%) SQL Server 2008
4 76 (2.708%) NoSQL
5 54 (1.924%) SQL Server 2012
6 51 (1.817%) MongoDB
7 47 (1.674%) SQLite
8 43 (1.532%) Data Warehouse
8 43 (1.532%) RDBMS
9 34 (1.211%) PostgreSQL
10 33 (1.176%) Data Mining
11 24 (0.855%) Redis
12 23 (0.819%) Big Data
13 22 (0.784%) SQL Server Reporting Services
13 22 (0.784%) SQL Server 2005
14 21 (0.748%) SQL Server Integration Services
15 20 (0.713%) Apache Cassandra
16 14 (0.499%) OLAP
17 13 (0.463%) Hadoop
17 13 (0.463%) GIS
Development Applications
1 285 (10.15%) Git (software)
2 281 (10.01%) Subversion
3 112 (3.990%) Eclipse
4 99 (3.527%) JUnit
5 98 (3.491%) Ant
6 97 (3.456%) Maven
7 70 (2.494%) Visual Studio
8 57 (2.031%) Mercurial
9 55 (1.959%) JIRA
10 51 (1.817%) Dreamweaver
11 46 (1.639%) Jenkins
12 39 (1.389%) Xcode
12 39 (1.389%) TeamCity
13 32 (1.140%) Hudson
14 26 (0.926%) Selenium
15 24 (0.855%) NUnit
16 18 (0.641%) GoogleTest
17 17 (0.606%) GCC
18 16 (0.570%) PhoneGap
18 16 (0.570%) GitHub
General
1 818 (29.14%) Marketing
2 350 (12.47%) Finance
3 264 (9.405%) Games
4 141 (5.023%) Advertising
5 135 (4.809%) Retail
6 86 (3.064%) Publishing
7 73 (2.601%) Telecoms
8 68 (2.423%) Music
9 53 (1.888%) Legal
10 40 (1.425%) Back Office
11 34 (1.211%) Banking
12 30 (1.069%) Electronics
13 29 (1.033%) Financial Institution
14 28 (0.998%) Front Office
15 26 (0.926%) German Language
16 19 (0.677%) French Language
17 11 (0.392%) Manufacturing
17 11 (0.392%) Music Industry
18 10 (0.356%) Multimedia
18 10 (0.356%) Automotive
Job Titles
1 1153 (41.08%) Developer
2 375 (13.36%) Analyst
3 267 (9.512%) Web Developer
4 215 (7.659%) Senior Developer
5 172 (6.128%) PPC Manager
6 167 (5.949%) Java Developer
6 167 (5.949%) PPC Specialist
6 167 (5.949%) PPC Analyst
6 167 (5.949%) PPC Executive
7 147 (5.237%) Web Analyst
8 141 (5.023%) PHP Developer
9 137 (4.881%) .NET Developer
10 134 (4.774%) Android Developer
11 113 (4.026%) Front-End Developer
12 101 (3.598%) Designer
13 76 (2.708%) Software Engineer
14 72 (2.565%) Account Manager
15 64 (2.280%) Junior
16 57 (2.031%) Software Developer
16 57 (2.031%) Administrator
Miscellaneous
1 423 (15.07%) Social Media
2 335 (11.93%) Mobile App
3 205 (7.303%) Computer Science
4 189 (6.733%) Open Source
5 176 (6.270%) iPhone
6 116 (4.133%) Statistics
7 110 (3.919%) Digital Media
8 90 (3.206%) Mathematics
9 86 (3.064%) Blog
10 85 (3.028%) iPad
11 84 (2.993%) SaaS
12 71 (2.529%) Social Network
13 64 (2.280%) W3C
14 55 (1.959%) Management Information System
15 46 (1.639%) Copywriting
16 43 (1.532%) Online Games
17 40 (1.425%) Economics
18 38 (1.354%) Visualisation
18 38 (1.354%) Client/Server
18 38 (1.354%) Blackberry
Operating Systems
1 445 (15.85%) Android
2 423 (15.07%) Linux
3 350 (12.47%) Windows
4 267 (9.512%) Apple iOS
5 190 (6.769%) UNIX
6 66 (2.351%) Windows Server 2008
7 47 (1.674%) Mac OS X
8 44 (1.568%) Windows Phone
9 39 (1.389%) Windows Server 2003
10 30 (1.069%) Mac OS
11 29 (1.033%) Ubuntu
12 28 (0.998%) Windows 7
13 24 (0.855%) CentOS
14 23 (0.819%) Windows XP
15 19 (0.677%) Debian
16 18 (0.641%) Red Hat Enterprise Linux
17 14 (0.499%) Windows Mobile
18 8 (0.285%) Mac OS X Server
18 8 (0.285%) Windows 8
19 7 (0.249%) Windows Server 2012
Processes & Methodologies
1 1071 (38.15%) Analytics
2 705 (25.12%) SEO
3 439 (15.64%) E-Commerce
4 405 (14.43%) MVC
5 396 (14.11%) OO
6 393 (14.00%) Pay per click
7 324 (11.54%) Agile Software Development
8 292 (10.40%) Web Development
9 249 (8.871%) Web Analytics
10 245 (8.728%) Scrum
11 225 (8.016%) Digital Marketing
12 216 (7.695%) Online Marketing
13 215 (7.659%) TDD
14 169 (6.021%) Multithreading
15 166 (5.914%) Project Management
16 163 (5.807%) OOP
17 128 (4.560%) Content Management
18 116 (4.133%) Business Intelligence
19 101 (3.598%) Continuous Integration
20 98 (3.491%) CRM
Programming Languages
1 774 (27.57%) JavaScript
2 763 (27.18%) Java
3 544 (19.38%) PHP
4 387 (13.79%) SQL
5 350 (12.47%) C#
6 208 (7.410%) C++
7 158 (5.629%) Python
8 153 (5.451%) C
9 138 (4.916%) Ruby
10 128 (4.560%) Objective-C
11 62 (2.209%) Scala
12 60 (2.138%) PHP5
12 60 (2.138%) T-SQL
13 46 (1.639%) Clojure
14 44 (1.568%) Perl
15 43 (1.532%) XPath
16 42 (1.496%) R
17 33 (1.176%) ActionScript
18 30 (1.069%) VB.NET
19 27 (0.962%) VBA
Qualifications
1 526 (18.74%) Degree
2 66 (2.351%) Microsoft Certification
3 45 (1.603%) MCP
4 41 (1.461%) MCAD
4 41 (1.461%) MCSD
4 41 (1.461%) MCTS
5 17 (0.606%) Security Cleared
6 12 (0.428%) PhD
7 7 (0.249%) MBA
8 6 (0.214%) ISEB
9 5 (0.178%) ACSA
9 5 (0.178%) ACSP
10 4 (0.143%) Cisco Certification
11 3 (0.107%) Postgraduate
11 3 (0.107%) MCITP
11 3 (0.107%) SC Cleared
11 3 (0.107%) DV Cleared
12 2 (0.071%) HP APS
12 2 (0.071%) CCNP
12 2 (0.071%) OCP
Quality Assurance & Compliance
1 66 (2.351%) QA
2 9 (0.321%) ISO 9001
3 8 (0.285%) SLA
4 7 (0.249%) WAI
5 5 (0.178%) ISO/IEC 27001
6 4 (0.143%) PCI DSS
7 2 (0.071%) Data Quality
8 1 (0.036%) WCAG
System Software
1 73 (2.601%) Active Directory
2 43 (1.532%) VMware Infrastructure
3 22 (0.784%) Varnish
4 21 (0.748%) Samba
5 18 (0.641%) Xen
6 17 (0.606%) Hyper-V
7 14 (0.499%) NFS
8 11 (0.392%) Squid
9 7 (0.249%) VMware ESXi
10 6 (0.214%) vSphere
11 5 (0.178%) Apache ZooKeeper
12 4 (0.143%) Terminal Services
13 3 (0.107%) XenApp
14 2 (0.071%) Sendmail
14 2 (0.071%) Oracle RAC
15 1 (0.036%) vCloud
15 1 (0.036%) Shibboleth
Systems Management
1 44 (1.568%) Puppet
2 16 (0.570%) Nagios
3 14 (0.499%) ZABBIX
4 13 (0.463%) Ganglia
5 11 (0.392%) Splunk
6 9 (0.321%) Norton AntiVirus
7 8 (0.285%) WSUS
8 6 (0.214%) WMI
9 5 (0.178%) Munin
10 4 (0.143%) Backup Exec
10 4 (0.143%) Plesk
11 2 (0.071%) YUM
11 2 (0.071%) HP SIM
12 1 (0.036%) Foglight
12 1 (0.036%) SCCM
Vendors
1 416 (14.82%) Facebook
1 416 (14.82%) Microsoft
2 306 (10.90%) Twitter
3 279 (9.939%) Omniture
4 243 (8.657%) Adobe
5 181 (6.448%) Apple
6 168 (5.985%) Oracle
7 85 (3.028%) Yahoo!
8 74 (2.636%) Coremetrics
9 68 (2.423%) VMware
10 67 (2.387%) Salesforce.com
11 64 (2.280%) JBoss
12 63 (2.244%) Zend
13 56 (1.995%) Cisco
14 39 (1.389%) Hitwise
15 38 (1.354%) hybris
16 35 (1.247%) Tableau
17 30 (1.069%) IBM
17 30 (1.069%) Tealeaf
18 28 (0.998%) Red Hat
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