The table below looks at the statistics for Unica skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Unica over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
IBM Unica
Rank 572 579 534
Rank change year-on-year
+7 -45
Contract jobs citing Unica 22 21 25
As % of all contract IT jobs located in the UK 0.039% 0.038% 0.052%
As % of the Business Applications category 0.51% 0.44% 0.56%
Number of daily rates quoted 15 9 16
Average daily rate
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of your Daily Rate
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£375 £429 £140
Average daily rate % change year-on-year
-12.53% +206.25%
90% offered a daily rate of more than £252 £299 £100
10% offered a daily rate of more than £530 £555 £425
UK excluding London average daily rate £265 £473 -
% change year-on-year
-43.91% -
Number of hourly rates quoted 0 0 1
Average hourly rate - - £90.00
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised across the UK.

Business Applications Category
UK
Contract IT job ads with a match in the
Business Applications category
4345 4734 4432
As % of all contract IT jobs located in the UK 7.80% 8.57% 9.14%
Number of daily rates quoted 2429 2663 2251
Average daily rate £450 £425 £450
Average daily rate % change year-on-year
+5.88% -5.55%
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £600 £600 £575
UK excluding London average daily rate £425 £400 £425
% change year-on-year
+6.25% -5.88%
Number of hourly rates quoted 28 44 77
Average hourly rate £30.00 £33.00 £37.80
Average hourly rate % change year-on-year
-9.09% -12.69%
90% offered a hourly rate of more than £17.35 £14.40 £16.50
10% offered a hourly rate of more than £61.34 £53.50 £57.50
UK excluding London average hourly rate £33.50 £37.49 £37.80
% change year-on-year
-10.64% -0.82%

Unica
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Unica within the UK as a proportion of the total demand within the Business Applications category.

Unica Jobs Demand Trend in the UK

Unica
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Unica within the UK.

Unica Daily Rate Trend in the UK

Unica
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Unica within the UK over the 3 months to 24 April 2015.

Unica Daily Rate Histogram in the UK

Unica
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Unica within the UK.

Unica Hourly Rate Trend in the UK

Unica
Top 19 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Unica within the UK over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -2 20 £360 -16.03% 7
London +8 8 £395 +34.46% 5
East of England +25 6 - - 1
Cambridgeshire +9 6 - -
West Yorkshire -12 3 £265 -40.44%
Leeds -13 3 £450 +21.62%
Yorkshire -18 3 £265 -40.44%
South West - 2 £200 -
Bristol - 2 £200 -
South East -15 1 - -
Bradford -20 1 £265 -43.91%
Crawley - 1 - -
Harrogate - 1 £265 -
North Yorkshire - 1 £265 -
West Sussex - 1 - -
Wakefield - 1 £265 -
York - 1 £265 -
Ealing - 1 £390 -
Wimbledon - 1 £500 -

Unica
Top 30 Related IT Skills

For the 6 months to 24 April 2015, IT contractor jobs within the UK citing Unica also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Unica.

1 25 (59.52%) Marketing
2 20 (47.62%) Campaign Management
3 18 (42.86%) IBM
4 17 (40.48%) CRM
5 13 (30.95%) SAS
6 11 (26.19%) SQL
7 10 (23.81%) Adobe Campaign
8 9 (21.43%) SPSS
9 8 (19.05%) Analytics
10 7 (16.67%) Digital Marketing
10 7 (16.67%) Chordiant
10 7 (16.67%) Siebel
10 7 (16.67%) Business Intelligence
11 6 (14.29%) E-Commerce
11 6 (14.29%) UNIX
11 6 (14.29%) Finance
11 6 (14.29%) Database Marketing
11 6 (14.29%) Data Management
11 6 (14.29%) Dynamics CRM
11 6 (14.29%) Degree
11 6 (14.29%) NetSuite
11 6 (14.29%) Analytical Skills
12 5 (11.90%) Agile Software Development
12 5 (11.90%) Programme Management
12 5 (11.90%) Direct Marketing
12 5 (11.90%) Telecoms
12 5 (11.90%) Linux
12 5 (11.90%) Oracle
13 4 (9.52%) Cognos
13 4 (9.52%) SAP

Unica
Top Related IT Skills by Category

For the 6 months to 24 April 2015, IT contractor jobs within the UK citing Unica also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Unica. Up to 20 skills are shown per category.

Application Platforms
1 13 (30.95%) SAS
Applications
1 9 (21.43%) SPSS
2 4 (9.52%) FastStats
3 1 (2.38%) MS Excel
3 1 (2.38%) MS Office
Business Applications
1 10 (23.81%) Adobe Campaign
2 6 (14.29%) Dynamics CRM
3 4 (9.52%) SAP Oil and Gas
4 1 (2.38%) Unica Affinium
4 1 (2.38%) SAP InfiniteInsight
4 1 (2.38%) WebTrends
Cloud Services
1 3 (7.14%) SmartFocus
2 2 (4.76%) CheetahMail
2 2 (4.76%) Pure360
3 1 (2.38%) Google Analytics
3 1 (2.38%) Adobe Analytics
Communications & Networking
1 3 (7.14%) SMS
Database & Business Intelligence
1 3 (7.14%) SQL Server
1 3 (7.14%) Data Warehouse
2 1 (2.38%) SQL Server Integration Services
2 1 (2.38%) Clementine
2 1 (2.38%) Data Mart
2 1 (2.38%) Base SAS
2 1 (2.38%) SAS Enterprise Guide
2 1 (2.38%) SQL Server 2008
2 1 (2.38%) Hadoop
2 1 (2.38%) DB2
2 1 (2.38%) RDBMS
2 1 (2.38%) Relational Database
2 1 (2.38%) Oracle Database
General
1 25 (59.52%) Marketing
2 6 (14.29%) Finance
3 5 (11.90%) Telecoms
4 4 (9.52%) Electronics
4 4 (9.52%) Manufacturing
5 2 (4.76%) Retail
6 1 (2.38%) Back Office
6 1 (2.38%) Games
Job Titles
1 11 (26.19%) Analyst
2 9 (21.43%) Campaign Manager
3 6 (14.29%) Campaign Analyst
4 5 (11.90%) Developer
5 4 (9.52%) Architect
5 4 (9.52%) Consultant
5 4 (9.52%) Data Analyst
6 3 (7.14%) Senior Analyst
6 3 (7.14%) Senior Manager
6 3 (7.14%) Support Analyst
6 3 (7.14%) Administrator
7 2 (4.76%) Technical Consultant
7 2 (4.76%) Senior Developer
7 2 (4.76%) Solutions Architect
7 2 (4.76%) Project Manager
7 2 (4.76%) CRM Analyst
7 2 (4.76%) CRM Manager
7 2 (4.76%) Marketing Campaign Manager
7 2 (4.76%) Senior Support Analyst
7 2 (4.76%) Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (7.14%) Web Services
2 1 (2.38%) REST
2 1 (2.38%) .NET
2 1 (2.38%) J2EE
Miscellaneous
1 6 (14.29%) Analytical Skills
2 4 (9.52%) DTV
3 2 (4.76%) Management Information System
3 2 (4.76%) Mathematics
3 2 (4.76%) Statistics
4 1 (2.38%) Data Extraction
4 1 (2.38%) Data Integration
Operating Systems
1 6 (14.29%) UNIX
2 5 (11.90%) Linux
3 1 (2.38%) Windows
Processes & Methodologies
1 20 (47.62%) Campaign Management
2 17 (40.48%) CRM
3 8 (19.05%) Analytics
4 7 (16.67%) Digital Marketing
4 7 (16.67%) Business Intelligence
5 6 (14.29%) E-Commerce
5 6 (14.29%) Database Marketing
5 6 (14.29%) Data Management
6 5 (11.90%) Agile Software Development
6 5 (11.90%) Programme Management
6 5 (11.90%) Direct Marketing
7 3 (7.14%) Business Analysis
7 3 (7.14%) Service Management
7 3 (7.14%) Propensity Modelling
8 2 (4.76%) Marketing Management
8 2 (4.76%) Customer Insight
8 2 (4.76%) Data Modelling
8 2 (4.76%) SOA
8 2 (4.76%) PRINCE2
8 2 (4.76%) Project Management
Programming Languages
1 11 (26.19%) SQL
2 1 (2.38%) C#
2 1 (2.38%) Java
Qualifications
1 6 (14.29%) Degree
2 1 (2.38%) ISEB
Quality Assurance & Compliance
1 1 (2.38%) QA
1 1 (2.38%) SLA
Vendors
1 18 (42.86%) IBM
2 7 (16.67%) Chordiant
2 7 (16.67%) Siebel
3 6 (14.29%) NetSuite
4 5 (11.90%) Oracle
5 4 (9.52%) Cognos
5 4 (9.52%) SAP
5 4 (9.52%) Epiphany
6 3 (7.14%) Teradata
6 3 (7.14%) Adobe
7 2 (4.76%) Eloqua
8 1 (2.38%) Omniture
8 1 (2.38%) Google
8 1 (2.38%) Alterian
8 1 (2.38%) Tableau
8 1 (2.38%) Salesforce.com
8 1 (2.38%) Ab Initio
8 1 (2.38%) Cadence
8 1 (2.38%) Business Objects
8 1 (2.38%) Informatica
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