The table below looks at the prevalence of the term Social Media in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Social Media
Rank 186 137 149
Rank change year-on-year
-49 +12
Permanent jobs citing Social Media 33 50 35
As % of all permanent IT jobs located in West Yorkshire 0.64% 1.26% 0.95%
As % of the Miscellaneous category 2.32% 4.11% 3.42%
Number of salaries quoted 27 42 30
Average salary £34,000 £28,000 £33,250
Average salary % change year-on-year
+21.42% -15.78%
90% offered a salary of more than £17,600 £24,000 £22,950
10% offered a salary of more than £50,000 £46,100 £42,500
UK excluding London average salary £40,000 £34,000 £35,000
% change year-on-year
+17.64% -2.85%
Social Media
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the West Yorkshire region.

Miscellaneous Category
West Yorkshire
Permanent IT job ads with a match in the
Miscellaneous category
1420 1216 1024
As % of all permanent IT jobs located in West Yorkshire 27.41% 30.61% 27.86%
Number of salaries quoted 1069 981 867
Average salary £38,000 £37,500 £35,000
Average salary % change year-on-year
+1.33% +7.14%
90% offered a salary of more than £25,000 £25,000 £24,500
10% offered a salary of more than £57,500 £54,700 £54,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Social Media
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the West Yorkshire region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in West Yorkshire

Social Media
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the West Yorkshire region.

Social Media Salary Trend in West Yorkshire

Social Media
Salary Histogram in West Yorkshire

This chart provides a salary histogram for IT jobs citing Social Media across the West Yorkshire region over the 3 months to 24 October 2014.

Social Media Salary Histogram in West Yorkshire

Social Media
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the West Yorkshire region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds -33 23 £32,500 +16.07% 8
Wakefield -17 5 £30,000 +25.00% 1
Social Media
Yorkshire

Social Media
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 24 October 2014, IT jobs across the West Yorkshire region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 56 (62.92%) HTML
1 56 (62.92%) Marketing
2 43 (48.31%) CSS
3 38 (42.70%) JavaScript
3 38 (42.70%) SEO
4 31 (34.83%) Analytics
5 29 (32.58%) Digital Marketing
6 28 (31.46%) PHP
7 25 (28.09%) Google
8 24 (26.97%) Pay per click
8 24 (26.97%) E-Commerce
8 24 (26.97%) HTML5
9 23 (25.84%) Facebook
9 23 (25.84%) Twitter
9 23 (25.84%) jQuery
10 21 (23.60%) .NET
11 20 (22.47%) Java
11 20 (22.47%) OO
12 19 (21.35%) User Experience
13 18 (20.22%) Blog
14 17 (19.10%) Online Marketing
15 16 (17.98%) SQL
15 16 (17.98%) C#
15 16 (17.98%) Retail
16 15 (16.85%) Agile Software Development
16 15 (16.85%) Windows
16 15 (16.85%) B2B
16 15 (16.85%) Digital Media
17 14 (15.73%) MVC
18 13 (14.61%) Yahoo!

Social Media
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 24 October 2014, IT jobs across the West Yorkshire region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 11 (12.36%) CMS
2 9 (10.11%) WordPress
2 9 (10.11%) Node.js
3 5 (5.62%) Elasticsearch
4 3 (3.37%) SharePoint
5 1 (1.12%) IIS
5 1 (1.12%) Drupal
Applications
1 10 (11.24%) Photoshop
2 7 (7.87%) Adobe Illustrator
3 4 (4.49%) Fireworks
4 2 (2.25%) MS PowerPoint
4 2 (2.25%) Adobe Creative Suite
4 2 (2.25%) FreeHand
Business Applications
1 4 (4.49%) Magento
2 2 (2.25%) Google Analytics
3 1 (1.12%) Dynamics AX
Cloud Services
1 7 (7.87%) SaaS
Communications & Networking
1 11 (12.36%) Intranet
2 7 (7.87%) Firewall
2 7 (7.87%) SAN
3 4 (4.49%) Cisco IOS
3 4 (4.49%) NetScaler
4 1 (1.12%) HTTP
Database & Business Intelligence
1 9 (10.11%) MySQL
2 7 (7.87%) MongoDB
3 6 (6.74%) SQL Server
4 5 (5.62%) Big Data
5 4 (4.49%) NoSQL
Development Applications
1 9 (10.11%) Git (software)
2 8 (8.99%) Visual Studio
3 7 (7.87%) Subversion
4 5 (5.62%) Xcode
4 5 (5.62%) Jenkins
5 4 (4.49%) Octopus Deploy
6 3 (3.37%) Dreamweaver
7 1 (1.12%) PHPUnit
General
1 56 (62.92%) Marketing
2 16 (17.98%) Retail
3 3 (3.37%) Multimedia
3 3 (3.37%) Legal
3 3 (3.37%) Manufacturing
4 2 (2.25%) Advertising
5 1 (1.12%) Publishing
5 1 (1.12%) Dutch Language
5 1 (1.12%) French Language
5 1 (1.12%) German Language
5 1 (1.12%) Pharmaceutical
Job Titles
1 30 (33.71%) Developer
2 11 (12.36%) Web Developer
3 10 (11.24%) Analyst
3 10 (11.24%) SEO Analyst
4 7 (7.87%) Development Manager
4 7 (7.87%) Designer
5 6 (6.74%) Mobile Applications Developer
5 6 (6.74%) Mobile Developer
6 5 (5.62%) Marketing Assistant
6 5 (5.62%) PHP Developer
6 5 (5.62%) Graduate Developer
6 5 (5.62%) Graduate
6 5 (5.62%) iOS Developer
7 4 (4.49%) Web Designer
8 3 (3.37%) SEO Manager
8 3 (3.37%) Business Manager
8 3 (3.37%) Technical Leader
8 3 (3.37%) Junior
8 3 (3.37%) Business Development Manager
8 3 (3.37%) Senior Manager
Libraries, Frameworks & Software Standards
1 56 (62.92%) HTML
2 43 (48.31%) CSS
3 24 (26.97%) HTML5
4 23 (25.84%) jQuery
5 21 (23.60%) .NET
6 10 (11.24%) ASP.NET
6 10 (11.24%) Web Services
7 9 (10.11%) .NET Framework
8 8 (8.99%) ASP.NET Web Forms
9 7 (7.87%) CSS3
9 7 (7.87%) PhoneGap
9 7 (7.87%) OpenGL
9 7 (7.87%) SOAP
10 6 (6.74%) XML
10 6 (6.74%) REST
10 6 (6.74%) AngularJS
11 5 (5.62%) iOS SDK
11 5 (5.62%) JSON
12 4 (4.49%) LAMP
13 3 (3.37%) Flash
Miscellaneous
1 19 (21.35%) User Experience
2 18 (20.22%) Blog
3 15 (16.85%) Digital Media
4 9 (10.11%) Mobile App
5 7 (7.87%) EqualLogic
5 7 (7.87%) Blackberry
5 7 (7.87%) 3D Graphics
5 7 (7.87%) Algorithms
6 6 (6.74%) Computer Science
7 5 (5.62%) Analytical Skills
8 3 (3.37%) Economics
8 3 (3.37%) Client/Server
8 3 (3.37%) Social Network
9 2 (2.25%) Graphic Design
10 1 (1.12%) Animation
10 1 (1.12%) Wiki
10 1 (1.12%) Statistics
10 1 (1.12%) BBC
10 1 (1.12%) Open Source
10 1 (1.12%) Podcast
Operating Systems
1 15 (16.85%) Windows
2 9 (10.11%) Android
2 9 (10.11%) Apple iOS
3 7 (7.87%) Windows Server 2012
3 7 (7.87%) Windows Server 2008
4 5 (5.62%) Linux
Processes & Methodologies
1 38 (42.70%) SEO
2 31 (34.83%) Analytics
3 29 (32.58%) Digital Marketing
4 24 (26.97%) E-Commerce
4 24 (26.97%) Pay per click
5 20 (22.47%) OO
6 17 (19.10%) Online Marketing
7 15 (16.85%) B2B
7 15 (16.85%) Agile Software Development
8 14 (15.73%) MVC
9 11 (12.36%) B2C
10 9 (10.11%) UML
10 9 (10.11%) OOD
11 8 (8.99%) Email Marketing
12 7 (7.87%) Problem Management
12 7 (7.87%) Web Design
12 7 (7.87%) Content Management
12 7 (7.87%) Business Analysis
12 7 (7.87%) Data Modelling
12 7 (7.87%) ITIL
Programming Languages
1 38 (42.70%) JavaScript
2 28 (31.46%) PHP
3 20 (22.47%) Java
4 16 (17.98%) C#
4 16 (17.98%) SQL
5 9 (10.11%) Objective-C
6 5 (5.62%) PHP5
6 5 (5.62%) VB.NET
7 3 (3.37%) VB
8 2 (2.25%) Perl
9 1 (1.12%) T-SQL
Qualifications
1 11 (12.36%) Degree
2 4 (4.49%) MCSE
2 4 (4.49%) MCSA
2 4 (4.49%) CCNA
2 4 (4.49%) Cisco Certification
2 4 (4.49%) Microsoft Certification
Quality Assurance & Compliance
1 4 (4.49%) QA
2 3 (3.37%) SLA
System Software
1 3 (3.37%) Active Directory
1 3 (3.37%) Docker
1 3 (3.37%) LXC
Systems Management
1 1 (1.12%) Puppet
1 1 (1.12%) Vagrant
1 1 (1.12%) logstash
1 1 (1.12%) Salt
Vendors
1 25 (28.09%) Google
2 23 (25.84%) Facebook
2 23 (25.84%) Twitter
3 13 (14.61%) Yahoo!
4 10 (11.24%) Sony
5 7 (7.87%) Citrix
5 7 (7.87%) Juniper
5 7 (7.87%) Cisco
6 6 (6.74%) Adobe
7 4 (4.49%) Microsoft
7 4 (4.49%) EPiServer
8 2 (2.25%) Sencha
8 2 (2.25%) Macromedia
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