The table below looks at the prevalence of the term Social Media in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Social Media
Rank 131 175 162
Rank change year-on-year
+44 -13
Permanent jobs citing Social Media 68 38 16
As % of all permanent IT jobs located in West Yorkshire 1.54% 0.77% 0.44%
As % of the Miscellaneous category 5.18% 2.57% 1.49%
Number of salaries quoted 50 30 10
Average salary £35,000 £30,750 £24,000
Average salary % change year-on-year
+13.82% +28.12%
90% offered a salary of more than £25,000 £24,000 £20,900
10% offered a salary of more than £47,050 £51,500 £35,088
UK excluding London average salary £37,500 £37,500 £34,000
% change year-on-year
- +10.29%
Social Media
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the West Yorkshire region.

Miscellaneous Category
West Yorkshire
Permanent IT job ads with a match in the
Miscellaneous category
1313 1481 1072
As % of all permanent IT jobs located in West Yorkshire 29.80% 29.86% 29.17%
Number of salaries quoted 977 1227 840
Average salary £40,000 £40,000 £35,000
Average salary % change year-on-year
- +14.28%
90% offered a salary of more than £27,500 £26,000 £25,000
10% offered a salary of more than £55,000 £52,500 £57,500
UK excluding London average salary £40,000 £40,000 £39,000
% change year-on-year
- +2.56%

Social Media
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the West Yorkshire region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in West Yorkshire

Social Media
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the West Yorkshire region.

Social Media Salary Trend in West Yorkshire

Social Media
Salary Histogram in West Yorkshire

This chart provides a salary histogram for IT jobs citing Social Media across the West Yorkshire region over the 3 months to 29 May 2015.

Social Media Salary Histogram in West Yorkshire

Social Media
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the West Yorkshire region over the 3 months to 29 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +52 65 £32,500 -23.52% 14
Pontefract - 1 £37,500 -
Social Media
Yorkshire

Social Media
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 29 May 2015, IT jobs across the West Yorkshire region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 47 (41.96%) JavaScript
2 41 (36.61%) SEO
3 36 (32.14%) HTML
3 36 (32.14%) CSS
4 33 (29.46%) Google
5 32 (28.57%) PHP
6 30 (26.79%) Project Management
6 30 (26.79%) jQuery
7 26 (23.21%) Marketing
7 26 (23.21%) Agile Software Development
8 24 (21.43%) .NET
8 24 (21.43%) Mobile App
9 23 (20.54%) Facebook
10 21 (18.75%) CMS
10 21 (18.75%) Web Design
11 20 (17.86%) E-Commerce
12 19 (16.96%) Java
12 19 (16.96%) Games
12 19 (16.96%) HTML5
13 17 (15.18%) CSS3
13 17 (15.18%) SQL
13 17 (15.18%) Web Services
14 16 (14.29%) Pay per click
15 15 (13.39%) Yahoo!
15 15 (13.39%) Digital Marketing
15 15 (13.39%) Zend
16 14 (12.50%) SaaS
16 14 (12.50%) Mobile Application Development
16 14 (12.50%) SQL Server
17 13 (11.61%) T-SQL

Social Media
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 29 May 2015, IT jobs across the West Yorkshire region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 21 (18.75%) CMS
2 8 (7.14%) Drupal
3 7 (6.25%) Node.js
3 7 (6.25%) Umbraco
4 3 (2.68%) Elasticsearch
5 2 (1.79%) Apache Pig
5 2 (1.79%) DNN
5 2 (1.79%) WordPress
Applications
1 7 (6.25%) MS Excel
2 4 (3.57%) Photoshop
3 2 (1.79%) Adobe Creative Suite
3 2 (1.79%) SPSS
3 2 (1.79%) Adobe Illustrator
4 1 (0.89%) MS PowerPoint
4 1 (0.89%) InDesign
4 1 (0.89%) MS Office
Business Applications
1 7 (6.25%) Magento
Cloud Services
1 14 (12.50%) SaaS
2 5 (4.46%) MailChimp
3 2 (1.79%) Microsoft Azure
Communications & Networking
1 2 (1.79%) Internet
2 1 (0.89%) Intranet
Database & Business Intelligence
1 14 (12.50%) SQL Server
2 9 (8.04%) Data Warehouse
2 9 (8.04%) Microsoft Analysis Services
2 9 (8.04%) SQL Server Reporting Services
2 9 (8.04%) SQL Server Integration Services
2 9 (8.04%) SQL Server Analysis Services
2 9 (8.04%) SQL Server 2012
3 6 (5.36%) MySQL
4 2 (1.79%) Apache Hive
4 2 (1.79%) Hadoop
4 2 (1.79%) Data Mining
5 1 (0.89%) Azure SQL Database
Development Applications
1 13 (11.61%) Git (software)
2 10 (8.93%) Subversion
3 8 (7.14%) Jenkins
3 8 (7.14%) CocoaPods
3 8 (7.14%) Xcode
4 4 (3.57%) Jasmine
5 1 (0.89%) Eclipse
5 1 (0.89%) Selenium
5 1 (0.89%) Grunt
General
1 26 (23.21%) Marketing
2 19 (16.96%) Games
3 8 (7.14%) Finance
4 5 (4.46%) Telecoms
5 1 (0.89%) Retail
5 1 (0.89%) Multimedia
5 1 (0.89%) Automotive
5 1 (0.89%) Advertising
5 1 (0.89%) Publishing
Job Titles
1 47 (41.96%) Developer
2 17 (15.18%) SEO Executive
3 16 (14.29%) PHP Developer
4 13 (11.61%) Web Developer
5 12 (10.71%) Junior
6 11 (9.82%) Junior Developer
7 9 (8.04%) Project Manager
7 9 (8.04%) DBA
7 9 (8.04%) SQL DBA
7 9 (8.04%) SQL Server DBA
8 8 (7.14%) iOS Developer
8 8 (7.14%) Junior PHP Developer
9 6 (5.36%) Analyst
9 6 (5.36%) PHP Web Developer
10 5 (4.46%) Business Analyst
10 5 (4.46%) Marketing Executive
10 5 (4.46%) Front-End Developer
11 4 (3.57%) Social Media Manager
11 4 (3.57%) Agile Project Manager
11 4 (3.57%) Designer
Libraries, Frameworks & Software Standards
1 36 (32.14%) HTML
1 36 (32.14%) CSS
2 30 (26.79%) jQuery
3 24 (21.43%) .NET
4 19 (16.96%) HTML5
5 17 (15.18%) CSS3
5 17 (15.18%) Web Services
6 13 (11.61%) Symfony
7 12 (10.71%) CodeIgniter
7 12 (10.71%) CakePHP
7 12 (10.71%) AngularJS
8 11 (9.82%) JSON
8 11 (9.82%) PhoneGap
9 10 (8.93%) REST
10 9 (8.04%) SOAP
10 9 (8.04%) OpenGL
11 8 (7.14%) iOS SDK
11 8 (7.14%) XML
12 5 (4.46%) Ruby on Rails
13 4 (3.57%) React
Miscellaneous
1 24 (21.43%) Mobile App
2 13 (11.61%) User Experience
3 12 (10.71%) BBC
4 9 (8.04%) Blackberry
4 9 (8.04%) Clustering
4 9 (8.04%) Replication
4 9 (8.04%) 3D Graphics
5 4 (3.57%) Digital Media
5 4 (3.57%) Analytical Skills
6 3 (2.68%) Smartphone
6 3 (2.68%) iPhone
6 3 (2.68%) Mathematics
6 3 (2.68%) iPad
7 1 (0.89%) Client/Server
7 1 (0.89%) Physics
7 1 (0.89%) New Media
Operating Systems
1 12 (10.71%) Android
1 12 (10.71%) Apple iOS
2 10 (8.93%) Windows
3 1 (0.89%) Windows Mobile
3 1 (0.89%) Mac OS X
3 1 (0.89%) BlackBerry OS
3 1 (0.89%) Windows Phone
Processes & Methodologies
1 41 (36.61%) SEO
2 30 (26.79%) Project Management
3 26 (23.21%) Agile Software Development
4 21 (18.75%) Web Design
5 20 (17.86%) E-Commerce
6 16 (14.29%) Pay per click
7 15 (13.39%) Digital Marketing
8 14 (12.50%) Mobile Application Development
9 13 (11.61%) OO
10 11 (9.82%) iOS Development
11 9 (8.04%) Data Modelling
11 9 (8.04%) Business Intelligence
11 9 (8.04%) B2B
11 9 (8.04%) Business Analysis
11 9 (8.04%) Continuous Improvement
11 9 (8.04%) Performance Tuning
12 8 (7.14%) Concurrent Programming
12 8 (7.14%) Multithreading
12 8 (7.14%) Memory Management
12 8 (7.14%) Scrum
Programming Languages
1 47 (41.96%) JavaScript
2 32 (28.57%) PHP
3 19 (16.96%) Java
4 17 (15.18%) SQL
5 13 (11.61%) T-SQL
6 11 (9.82%) Objective-C
7 8 (7.14%) C#
8 5 (4.46%) Ruby
9 3 (2.68%) MATLAB
10 2 (1.79%) R
10 2 (1.79%) Python
11 1 (0.89%) XAML
Qualifications
1 4 (3.57%) ACCA
1 4 (3.57%) CIMA
2 2 (1.79%) Degree
3 1 (0.89%) MBA
Quality Assurance & Compliance
1 2 (1.79%) QA
Vendors
1 33 (29.46%) Google
2 23 (20.54%) Facebook
3 15 (13.39%) Yahoo!
3 15 (13.39%) Zend
4 12 (10.71%) Sony
4 12 (10.71%) Apple
5 10 (8.93%) Twitter
5 10 (8.93%) Microsoft
6 4 (3.57%) Adobe
7 3 (2.68%) Rackspace
8 2 (1.79%) Confirmit
9 1 (0.89%) Cognizant
9 1 (0.89%) QNX
9 1 (0.89%) JD Edwards
9 1 (0.89%) Remedy
9 1 (0.89%) Sencha
9 1 (0.89%) Xamarin
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