The first table below looks at the demand for knowledge and experience of Google products and/or services in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors for the West Yorkshire region.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Google
Rank 129 126 123
Rank change year-on-year
-3 -3
Permanent jobs citing Google 44 46 30
As % of all permanent IT jobs located in West Yorkshire 1.191% 1.426% 1.016%
As % of the Vendors category 2.475% 3.089% 2.035%
Number of salaries quoted 39 36 29
Average salary £32,500 £31,000 £28,750
Average salary % change year-on-year
+4.83% +7.82%
90% offered a salary of more than £21,000 £23,750 £20,950
10% offered a salary of more than £43,000 £39,500 £40,250
UK excluding London average salary £35,000 £32,500 £32,500
% change year-on-year
+7.69% -
All Vendors
West Yorkshire
Permanent IT job ads with a match in the
Vendors category
1778 1489 1474
As % of all permanent IT jobs located in West Yorkshire 48.13% 46.17% 49.90%
Number of salaries quoted 1436 1163 1243
Average salary £35,000 £36,000 £35,000
Average salary % change year-on-year
-2.77% +2.85%
90% offered a salary of more than £22,500 £25,000 £23,000
10% offered a salary of more than £55,000 £52,500 £50,000
UK excluding London average salary £40,000 £40,000 £40,000
Google
Yorkshire

Google
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Google across the West Yorkshire region as a proportion of the total demand within the Vendors category.

West Yorkshire Google Jobs Demand Trend

Google
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the West Yorkshire region.

West Yorkshire Google Salary Trend

Google
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google across the West Yorkshire region over the 3 months to 17 May 2013.

West Yorkshire Google Salary Histogram

Google
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google within the West Yorkshire region over the 3 months to 17 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Leeds -16 35 £40,000 +35.59%
Wakefield - 4 £32,500 -
Halifax +2 2 £20,500 -
Bradford -1 1 - -
Google
Yorkshire

Google
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT jobs across the West Yorkshire region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 70 (68.63%) Marketing
2 65 (63.73%) Analytics
3 63 (61.76%) Google Analytics
4 61 (59.80%) SEO
5 58 (56.86%) Pay per click
6 55 (53.92%) Omniture
7 46 (45.10%) SAS
8 45 (44.12%) Statistics
9 44 (43.14%) Degree
10 43 (42.16%) CHAID
11 42 (41.18%) Cluster Analysis
12 38 (37.25%) Microsoft
13 36 (35.29%) MS Office
14 35 (34.31%) Predictive Modelling
15 33 (32.35%) Regression Analysis
16 22 (21.57%) MS Excel
17 21 (20.59%) MySQL
17 21 (20.59%) Finance
18 20 (19.61%) JavaScript
19 17 (16.67%) jQuery
20 14 (13.73%) Adobe
20 14 (13.73%) Ajax
21 13 (12.75%) CSS
22 12 (11.76%) PHP
22 12 (11.76%) HTML
22 12 (11.76%) JSON
22 12 (11.76%) Subversion
23 11 (10.78%) Windows
23 11 (10.78%) E-Commerce
24 10 (9.804%) Active Directory

Google
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT jobs across the West Yorkshire region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Development
1 17 (16.67%) jQuery
2 14 (13.73%) Ajax
3 13 (12.75%) CSS
4 12 (11.76%) HTML
4 12 (11.76%) JSON
5 10 (9.804%) XML
6 7 (6.863%) Web Services
6 7 (6.863%) JDBC
7 6 (5.882%) JSP
7 6 (5.882%) SOAP
7 6 (5.882%) Struts
7 6 (5.882%) J2EE
7 6 (5.882%) J2SE
7 6 (5.882%) JMS
7 6 (5.882%) XSD
7 6 (5.882%) Flash
7 6 (5.882%) iBATIS
7 6 (5.882%) Java SE
7 6 (5.882%) Java EE
7 6 (5.882%) Hibernate
Application Platforms
1 46 (45.10%) SAS
2 9 (8.824%) CMS
3 8 (7.843%) SugarCRM
3 8 (7.843%) WordPress
3 8 (7.843%) Magento
3 8 (7.843%) Moodle
4 7 (6.863%) Tomcat
5 5 (4.902%) Apache
6 1 (0.980%) SharePoint
Applications
1 36 (35.29%) MS Office
2 22 (21.57%) MS Excel
3 6 (5.882%) Google Apps
4 4 (3.922%) MS PowerPoint
Business Applications
1 63 (61.76%) Google Analytics
2 1 (0.980%) WebTrends
Communications & Networking
1 7 (6.863%) Internet
2 6 (5.882%) Firewall
2 6 (5.882%) VoIP
3 5 (4.902%) WAN
3 5 (4.902%) VPN
4 4 (3.922%) DNS
4 4 (3.922%) HTTP
4 4 (3.922%) MPLS
5 1 (0.980%) IP Telephony
5 1 (0.980%) Cisco IOS
5 1 (0.980%) TCP/IP
5 1 (0.980%) DEFINITY
5 1 (0.980%) LAN
5 1 (0.980%) PBX
5 1 (0.980%) SMS
Database & Business Intelligence
1 21 (20.59%) MySQL
2 9 (8.824%) Clementine
3 8 (7.843%) Crystal Reports
4 6 (5.882%) RDBMS
5 5 (4.902%) Data Warehouse
6 4 (3.922%) Data Mining
7 1 (0.980%) SQL Server
7 1 (0.980%) BusinessObjects XI
7 1 (0.980%) SQL Server 2008
Development Applications
1 12 (11.76%) Subversion
2 10 (9.804%) Git (software)
3 8 (7.843%) Visual Studio
4 6 (5.882%) Eclipse
4 6 (5.882%) Ant
4 6 (5.882%) JUnit
4 6 (5.882%) Mercurial
4 6 (5.882%) Hudson
4 6 (5.882%) Maven
4 6 (5.882%) MyEclipse
General
1 70 (68.63%) Marketing
2 21 (20.59%) Finance
3 4 (3.922%) Retail
4 2 (1.961%) Advertising
5 1 (0.980%) Games
5 1 (0.980%) Telecoms
Job Titles
1 64 (62.75%) Analyst
2 44 (43.14%) Marketing Analyst
3 15 (14.71%) Developer
4 11 (10.78%) SAS Analyst
4 11 (10.78%) SEO Analyst
5 10 (9.804%) SAS Marketing Analyst
6 7 (6.863%) Administrator
6 7 (6.863%) Senior Analyst
7 6 (5.882%) Web Developer
7 6 (5.882%) Java Web Developer
7 6 (5.882%) JavaScript Developer
7 6 (5.882%) Java Developer
8 5 (4.902%) IT Administrator
9 4 (3.922%) Systems Analyst
9 4 (3.922%) Data Analyst
10 3 (2.941%) PPC Specialist
10 3 (2.941%) PPC Manager
10 3 (2.941%) PPC Analyst
10 3 (2.941%) PPC Executive
11 2 (1.961%) Search Manager
Miscellaneous
1 45 (44.12%) Statistics
2 6 (5.882%) Management Information System
2 6 (5.882%) Web 2.0
3 4 (3.922%) Thin Client
3 4 (3.922%) Fat Client
3 4 (3.922%) Foreign Exchange (FX)
4 2 (1.961%) Mathematics
4 2 (1.961%) Copywriting
4 2 (1.961%) Social Media
5 1 (0.980%) Social Network
5 1 (0.980%) NHS
5 1 (0.980%) Clustering
5 1 (0.980%) IVR
Operating Systems
1 11 (10.78%) Windows
2 9 (8.824%) UNIX
3 7 (6.863%) Linux
4 6 (5.882%) Mac OS
5 4 (3.922%) Windows 8
5 4 (3.922%) Windows XP
5 4 (3.922%) Windows Server 2008
5 4 (3.922%) Windows Server 2003
6 1 (0.980%) Debian
6 1 (0.980%) Ubuntu
6 1 (0.980%) Mac OS X
Processes & Methodologies
1 65 (63.73%) Analytics
2 61 (59.80%) SEO
3 58 (56.86%) Pay per click
4 43 (42.16%) CHAID
5 42 (41.18%) Cluster Analysis
6 35 (34.31%) Predictive Modelling
7 33 (32.35%) Regression Analysis
8 11 (10.78%) E-Commerce
9 10 (9.804%) OO
9 10 (9.804%) Web Development
10 8 (7.843%) Data Analysis
11 7 (6.863%) Internet Marketing
11 7 (6.863%) Marketing Analytics
12 6 (5.882%) Unit Testing
12 6 (5.882%) UML
12 6 (5.882%) OOP
13 5 (4.902%) Digital Marketing
14 4 (3.922%) Data Entry
14 4 (3.922%) MVC
14 4 (3.922%) Network Design
Programming Languages
1 20 (19.61%) JavaScript
2 12 (11.76%) PHP
3 7 (6.863%) Java
4 6 (5.882%) C++
4 6 (5.882%) C
4 6 (5.882%) SQL
4 6 (5.882%) ActionScript
4 6 (5.882%) Groovy
5 4 (3.922%) C#
6 2 (1.961%) Python
6 2 (1.961%) Embedded C
6 2 (1.961%) Embedded C++
7 1 (0.980%) PL/SQL
7 1 (0.980%) Perl
Qualifications
1 44 (43.14%) Degree
2 1 (0.980%) PCI QSA
2 1 (0.980%) HND
2 1 (0.980%) CCNP
2 1 (0.980%) Cisco Certification
Quality Assurance & Compliance
1 4 (3.922%) PCI DSS
2 2 (1.961%) ISO 9001
3 1 (0.980%) ISO/IEC 27001
3 1 (0.980%) QA
System Software
1 10 (9.804%) Active Directory
2 4 (3.922%) Terminal Services
2 4 (3.922%) VMware Infrastructure
2 4 (3.922%) vSphere
2 4 (3.922%) VMware ESXi
Systems Management
1 1 (0.980%) SCCM
Vendors
1 55 (53.92%) Omniture
2 38 (37.25%) Microsoft
3 14 (13.73%) Adobe
4 4 (3.922%) HP
4 4 (3.922%) JBoss
4 4 (3.922%) Zend
4 4 (3.922%) ProCurve
4 4 (3.922%) NETGEAR
4 4 (3.922%) VMware
4 4 (3.922%) Spiceworks
5 3 (2.941%) Oracle
5 3 (2.941%) Twitter
6 2 (1.961%) Salesforce.com
6 2 (1.961%) Facebook
7 1 (0.980%) Epiphany
7 1 (0.980%) Hitwise
7 1 (0.980%) Business Objects
7 1 (0.980%) Cisco
7 1 (0.980%) Citrix
7 1 (0.980%) Avaya
Leeds, West Yorkshire
You should be able to demonstrate successful SEO campaigns and have used Google analytics to measure and improve optimisation... As SEO Specialist you will help devise SEO Strategy...
Senitor Associates
Salary: £25000 - £30000 per annum + Benefits
Posted: 17 May 2013
Leeds, West Yorkshire
Analysis of website usage, SEO and PPC campaigns. CHAID/Regression analysis, profiling, segmentation and mapping... Essential skills: Degree educated in a Mathematical/Statistics discipline. Programming in SAS. Knowledge...
4it Recruitment Ltd
Salary: Up to £40,000 per annum
Posted: 14 May 2013
Leeds, Yorkshire
Working directly with the company directors and responsible for specifying, maintaining, coding and continuous improvement of existing state of the art, in-house systems. This is a senior...
Computer Futures
Salary: £45000 - £65000 per annum
Posted: 15 May 2013