The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 185 139 154
Rank change year-on-year
-46 +15
Permanent jobs citing Digital Marketing 31 44 31
As % of all permanent IT jobs located in West Yorkshire 0.61% 1.19% 0.82%
As % of the Processes & Methodologies category 0.73% 1.38% 1.00%
Number of salaries quoted 9 37 29
Average salary £32,500 £35,000 £32,500
Average salary % change year-on-year
-7.14% +7.69%
90% offered a salary of more than £25,100 £25,600 £25,000
10% offered a salary of more than £35,500 £60,000 £38,500
UK excluding London average salary £39,000 £32,500 £32,500
% change year-on-year
+20.00% -
Digital Marketing
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4251 3178 3091
As % of all permanent IT jobs located in West Yorkshire 83.29% 85.82% 81.71%
Number of salaries quoted 3275 2525 2573
Average salary £40,000 £38,000 £37,500
Average salary % change year-on-year
+5.26% +1.33%
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £55,000 £55,000 £57,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Digital Marketing
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the West Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in West Yorkshire

Digital Marketing
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the West Yorkshire region.

Digital Marketing Salary Trend in West Yorkshire

Digital Marketing
Salary Histogram in West Yorkshire

This chart provides a salary histogram for IT jobs citing Digital Marketing across the West Yorkshire region over the 3 months to 19 September 2014.

Digital Marketing Salary Histogram in West Yorkshire

Digital Marketing
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the West Yorkshire region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds -28 31 £32,500 -4.41%
Digital Marketing
Yorkshire

Digital Marketing
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 19 September 2014, IT jobs across the West Yorkshire region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 68 (100.00%) Marketing
2 45 (66.18%) Analytics
3 43 (63.24%) SEO
4 39 (57.35%) Google
5 34 (50.00%) HTML
6 33 (48.53%) Pay per click
7 27 (39.71%) Social Media
8 26 (38.24%) CSS
9 22 (32.35%) E-Commerce
9 22 (32.35%) Advertising
9 22 (32.35%) Competitor Analysis
10 21 (30.88%) Google Analytics
11 17 (25.00%) Time Management
12 16 (23.53%) Web Marketing
12 16 (23.53%) B2B
13 15 (22.06%) Yahoo!
13 15 (22.06%) Facebook
13 15 (22.06%) Twitter
14 14 (20.59%) JavaScript
14 14 (20.59%) Retail
15 13 (19.12%) Digital Media
16 12 (17.65%) Photoshop
16 12 (17.65%) B2C
17 11 (16.18%) Adobe
18 9 (13.24%) Web Design
18 9 (13.24%) Finance
19 8 (11.76%) Analytical Skills
20 7 (10.29%) HTML5
20 7 (10.29%) Magento
20 7 (10.29%) Link Building

Digital Marketing
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 19 September 2014, IT jobs across the West Yorkshire region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (7.35%) WordPress
2 3 (4.41%) Node.js
2 3 (4.41%) CMS
3 2 (2.94%) SAS
4 1 (1.47%) Drupal
Applications
1 12 (17.65%) Photoshop
2 7 (10.29%) Adobe Illustrator
3 5 (7.35%) InDesign
3 5 (7.35%) Acrobat
4 4 (5.88%) Fireworks
Business Applications
1 21 (30.88%) Google Analytics
2 7 (10.29%) Magento
3 5 (7.35%) Fredhopper
4 1 (1.47%) SAP Oil and Gas
Communications & Networking
1 4 (5.88%) Intranet
Database & Business Intelligence
1 4 (5.88%) MySQL
2 2 (2.94%) SAS Enterprise Guide
2 2 (2.94%) SAS Enterprise Miner
3 1 (1.47%) SQL Server
Development Applications
1 6 (8.82%) Dreamweaver
General
1 68 (100.00%) Marketing
2 22 (32.35%) Advertising
3 14 (20.59%) Retail
4 9 (13.24%) Finance
5 5 (7.35%) Interactive Media
6 4 (5.88%) Multimedia
7 1 (1.47%) Manufacturing
7 1 (1.47%) Electronics
7 1 (1.47%) Telecoms
Job Titles
1 16 (23.53%) PPC Specialist
1 16 (23.53%) PPC Manager
1 16 (23.53%) PPC Analyst
1 16 (23.53%) PPC Executive
2 12 (17.65%) Designer
2 12 (17.65%) Web Designer
3 11 (16.18%) Analyst
4 9 (13.24%) SEO Analyst
5 6 (8.82%) Development Manager
6 5 (7.35%) E-Commerce Manager
6 5 (7.35%) Marketing Assistant
7 4 (5.88%) Photoshop Designer
7 4 (5.88%) Developer
7 4 (5.88%) User Experience Designer
8 3 (4.41%) SEO Manager
8 3 (4.41%) Business Manager
8 3 (4.41%) Business Development Manager
9 2 (2.94%) Applications Support Analyst
9 2 (2.94%) Support Analyst
9 2 (2.94%) Applications Support
Libraries, Frameworks & Software Standards
1 34 (50.00%) HTML
2 26 (38.24%) CSS
3 7 (10.29%) HTML5
4 4 (5.88%) Sass
5 3 (4.41%) .NET
5 3 (4.41%) LAMP
5 3 (4.41%) .NET Framework
6 2 (2.94%) CSS3
7 1 (1.47%) jQuery
Miscellaneous
1 27 (39.71%) Social Media
2 13 (19.12%) Digital Media
3 8 (11.76%) Analytical Skills
4 5 (7.35%) Blog
4 5 (7.35%) User Experience
5 3 (4.41%) Economics
6 2 (2.94%) Mobile App
7 1 (1.47%) Computer Science
7 1 (1.47%) DTV
7 1 (1.47%) BBC
Operating Systems
1 2 (2.94%) UNIX
1 2 (2.94%) Linux
Processes & Methodologies
1 45 (66.18%) Analytics
2 43 (63.24%) SEO
3 33 (48.53%) Pay per click
4 22 (32.35%) Competitor Analysis
4 22 (32.35%) E-Commerce
5 17 (25.00%) Time Management
6 16 (23.53%) Web Marketing
6 16 (23.53%) B2B
7 12 (17.65%) B2C
8 9 (13.24%) Web Design
9 7 (10.29%) Link Building
10 6 (8.82%) Content Management
10 6 (8.82%) Service Management
11 5 (7.35%) Responsive Web Design
11 5 (7.35%) Continuous Improvement
11 5 (7.35%) Web Accessibility
11 5 (7.35%) Web Analytics
12 4 (5.88%) CRM
13 3 (4.41%) ITIL
13 3 (4.41%) Project Management
Programming Languages
1 14 (20.59%) JavaScript
2 5 (7.35%) PHP
2 5 (7.35%) SQL
3 3 (4.41%) Objective-C
3 3 (4.41%) Java
Qualifications
1 6 (8.82%) Degree
Quality Assurance & Compliance
1 1 (1.47%) QA
Vendors
1 39 (57.35%) Google
2 15 (22.06%) Facebook
2 15 (22.06%) Twitter
2 15 (22.06%) Yahoo!
3 11 (16.18%) Adobe
4 5 (7.35%) Coremetrics
5 2 (2.94%) JBoss
5 2 (2.94%) Citrix
5 2 (2.94%) Sony
5 2 (2.94%) Alterian
6 1 (1.47%) SAP