The table below provides summary statistics for contract job vacancies advertised in Aberdeen requiring Digital Marketing skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Digital Marketing over the 6 months leading up to 2 June 2025, comparing them to the same period in the previous two years.
Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in Aberdeen.
Contract vacancies with a requirement for process or methodology skills
22
23
29
As % of all contract IT jobs advertised in Aberdeen
88.00%
92.00%
76.32%
Number of daily rates quoted
14
17
19
10th Percentile
£171
£256
£157
25th Percentile
£284
£325
£176
Median daily rate (50th Percentile)
£363
£550
£413
Median % change year-on-year
-34.09%
+33.33%
+7.14%
75th Percentile
£488
£588
£519
90th Percentile
£683
£633
£568
Scotland median daily rate
£460
£463
£475
% change year-on-year
-0.54%
-2.63%
-
Number of hourly rates quoted
3
2
2
10th Percentile
-
£17.93
£17.26
25th Percentile
-
£19.31
£17.34
Median hourly rate
£25.15
£21.75
£17.47
Median % change year-on-year
+15.63%
+24.53%
-1.44%
75th Percentile
£26.55
£24.31
£17.59
90th Percentile
£27.39
£25.78
£17.67
Scotland median hourly rate
£19.97
£19.50
£14.50
% change year-on-year
+2.41%
+34.48%
-61.26%
Digital Marketing Job Vacancy Trend in Aberdeen
Job postings citing Digital Marketing as a proportion of all IT jobs advertised in Aberdeen.
Digital Marketing Contractor Daily Rate Trend in Aberdeen
3-month moving average daily rate quoted in jobs citing Digital Marketing in Aberdeen.
Digital Marketing Top 15 Co-occurring Skills and Capabilities in Aberdeen
For the 6 months to 2 June 2025, contractor job vacancies citing Digital Marketing also mentioned the following skills and capabilities in order of popularity.
The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Aberdeen region with a requirement for Digital Marketing.
Digital Marketing Co-occurring Skills and Capabilities in Aberdeen by Category
The follow tables expand on the table above by listing co-occurrences grouped by category.
The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
