Period
to 25 November 2017

The following table provides summary statistics for contract job vacancies advertised in Scotland with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 25 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK > Scotland
6 months to
25 Nov 2017
Same period 2016 Same period 2015
Rank 156 175 200
Rank change year-on-year +19 +25 -29
Contract jobs citing Digital Marketing 24 9 6
As % of all contract IT jobs advertised in Scotland 0.48% 0.21% 0.097%
As % of the Processes & Methodologies category 0.57% 0.25% 0.12%
Number of daily rates quoted 20 9 2
Scotland median daily rate £475 £420 £400
Median daily rate % change year-on-year +13.10% +5.00% -14.67%
10th Percentile £145 £324 £299
90th Percentile £538 £675 £511
UK median daily rate £475 £413 £360
% change year-on-year +15.15% +14.58% -4.00%
Number of hourly rates quoted 0 0 0
Scotland median hourly rate - - -
UK median hourly rate £34.00 £22.50 £35.50
% change year-on-year +51.11% -36.62% +22.41%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for process or methodology skills.

All Process and Methodology Skills
Scotland
Contract vacancies with a requirement for process or methodology skills 4214 3592 5091
As % of all contract IT jobs advertised in Scotland 84.21% 83.63% 82.23%
Number of daily rates quoted 2409 2104 2666
Scotland median daily rate £390 £360 £375
Median daily rate % change year-on-year +8.33% -4.00% -
10th Percentile £250 £250 £250
90th Percentile £538 £488 £500
UK median daily rate £450 £425 £415
% change year-on-year +5.88% +2.41% +3.75%
Number of hourly rates quoted 100 88 103
Scotland median hourly rate £24.50 £21.00 £25.00
Median hourly rate % change year-on-year +16.67% -16.00% +11.11%
10th Percentile £12.98 £10.70 £12.35
90th Percentile £45.05 £43.00 £49.09
UK median hourly rate £23.63 £23.50 £22.50
% change year-on-year +0.53% +4.44% +18.42%

Digital Marketing
Job Vacancy Trend in Scotland

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Digital Marketing in Scotland

Digital Marketing
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Scotland.

Contractor daily rate trend for Digital Marketing in Scotland

Digital Marketing
Contractor Daily Rate Histogram in Scotland

The daily rate distribution of IT jobs citing Digital Marketing in Scotland over the 6 months to 25 November 2017.

Contractor daily rate histogram for Digital Marketing in Scotland

Digital Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the Scotland region over the 6 months to 25 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +1 14 £488 +30.00% 1
Edinburgh -13 9 £475 -17.39% 1
Aberdeen - 1 £150 -
Digital Marketing
UK

For the 6 months to 25 November 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Digital Marketing.

1 24 (100.00%) Marketing
2 20 (83.33%) Electronics
2 20 (83.33%) Telecoms
2 20 (83.33%) Programme Management
2 20 (83.33%) SAP
2 20 (83.33%) Business Intelligence
2 20 (83.33%) Finance
2 20 (83.33%) Manufacturing
3 12 (50.00%) HTML
3 12 (50.00%) CSS
4 11 (45.83%) JavaScript
4 11 (45.83%) Agile Software Development
4 11 (45.83%) HTML5
4 11 (45.83%) CSS3
4 11 (45.83%) Sass
4 11 (45.83%) AngularJS
5 7 (29.17%) CMS
5 7 (29.17%) Photoshop
5 7 (29.17%) Web Services
6 6 (25.00%) ECMAScript
6 6 (25.00%) TDD
6 6 (25.00%) Google
6 6 (25.00%) jQuery
6 6 (25.00%) Twitter Bootstrap
6 6 (25.00%) BDD
6 6 (25.00%) Node.js
6 6 (25.00%) Grunt
6 6 (25.00%) React
6 6 (25.00%) Front End Development
6 6 (25.00%) gulp

Digital Marketing
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (29.17%) CMS
2 5 (20.83%) Drupal
2 5 (20.83%) nginx
3 1 (4.17%) Confluence
3 1 (4.17%) Sitecore CMS
Applications
1 7 (29.17%) Photoshop
2 2 (8.33%) MS Visio
3 1 (4.17%) Adobe Illustrator
3 1 (4.17%) Microsoft Excel
3 1 (4.17%) OmniGraffle
Cloud Services
1 1 (4.17%) Google Analytics
1 1 (4.17%) Lucidchart
Database & Business Intelligence
1 5 (20.83%) PostgreSQL
2 1 (4.17%) Data Warehouse
Development Applications
1 6 (25.00%) Grunt
1 6 (25.00%) gulp
2 5 (20.83%) Git (software)
3 1 (4.17%) Axure RP
3 1 (4.17%) Balsamiq Mockups
3 1 (4.17%) JIRA
General
1 24 (100.00%) Marketing
2 20 (83.33%) Electronics
2 20 (83.33%) Finance
2 20 (83.33%) Manufacturing
2 20 (83.33%) Telecoms
3 5 (20.83%) Publishing
Job Titles
1 11 (45.83%) Developer
2 6 (25.00%) Front End Developer (Client-Side Developer)
2 6 (25.00%) Lead Developer
2 6 (25.00%) User Researcher
3 5 (20.83%) Agile Developer
3 5 (20.83%) Drupal Developer
3 5 (20.83%) HTML Developer
3 5 (20.83%) PHP Developer
3 5 (20.83%) PHP Drupal Developer
3 5 (20.83%) PHP Symfony Developer
3 5 (20.83%) PostgreSQL Developer
3 5 (20.83%) Symfony Developer
4 4 (16.67%) Analyst
5 3 (12.50%) Business Analyst
6 2 (8.33%) Business Systems Analyst
6 2 (8.33%) Digital Analyst
6 2 (8.33%) Digital Business Analyst
6 2 (8.33%) Systems Analyst
6 2 (8.33%) User Experience Researcher
7 1 (4.17%) Digital Marketing Analyst
Libraries, Frameworks & Software Standards
1 12 (50.00%) CSS
1 12 (50.00%) HTML
2 11 (45.83%) AngularJS
2 11 (45.83%) CSS3
2 11 (45.83%) HTML5
2 11 (45.83%) Sass
3 7 (29.17%) Web Services
4 6 (25.00%) jQuery
4 6 (25.00%) Node.js
4 6 (25.00%) React
4 6 (25.00%) Redux
4 6 (25.00%) Twitter Bootstrap
5 5 (20.83%) Google Maps API
5 5 (20.83%) JSON
5 5 (20.83%) Open Graph
5 5 (20.83%) Symfony
5 5 (20.83%) Twig
5 5 (20.83%) XML
Miscellaneous
1 4 (16.67%) User Experience
2 3 (12.50%) Analytical Skills
3 1 (4.17%) Social Media
Operating Systems
1 5 (20.83%) Linux
Processes & Methodologies
1 20 (83.33%) Business Intelligence
1 20 (83.33%) Programme Management
2 11 (45.83%) Agile Software Development
3 6 (25.00%) BDD
3 6 (25.00%) Front End Development
3 6 (25.00%) TDD
4 5 (20.83%) Responsive Web Design
4 5 (20.83%) Web Design
5 4 (16.67%) Business Analysis
5 4 (16.67%) Usability Testing
6 2 (8.33%) Actionable Insight
6 2 (8.33%) Content Management
6 2 (8.33%) Digital Transformation Programme
6 2 (8.33%) Open Source
6 2 (8.33%) Scrum
6 2 (8.33%) User Acceptance Testing
6 2 (8.33%) User Stories
6 2 (8.33%) Wireframes
7 1 (4.17%) Acceptance Criteria
7 1 (4.17%) Business Change Management
Programming Languages
1 11 (45.83%) JavaScript
2 6 (25.00%) ECMAScript
3 5 (20.83%) PHP
4 2 (8.33%) SQL
Qualifications
1 5 (20.83%) BC Cleared
1 5 (20.83%) Security Cleared
2 2 (8.33%) Degree
3 1 (4.17%) ISEB
Quality Assurance & Compliance
1 1 (4.17%) Disclosure Scotland
Vendors
1 20 (83.33%) SAP
2 6 (25.00%) Google
3 5 (20.83%) Facebook
3 5 (20.83%) Twitter
4 1 (4.17%) Oracle
4 1 (4.17%) Sitecore