Digital Marketing
UK > Scotland
The table below provides summary statistics for contract job vacancies advertised in Scotland requiring Digital Marketing skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Digital Marketing over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.
| 6 months to 1 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 111 | 124 | 160 |
| Rank change year-on-year | +13 | +36 | -11 |
| Contract jobs citing Digital Marketing | 5 | 5 | 3 |
| As % of all contract jobs advertised in Scotland | 0.31% | 0.23% | 0.10% |
| As % of the Processes & Methodologies category | 0.33% | 0.25% | 0.11% |
| Number of daily rates quoted | 1 | 5 | 3 |
| 10th Percentile | - | £383 | £340 |
| 25th Percentile | £425 | £563 | £475 |
| Median daily rate (50th Percentile) | £450 | £575 | £700 |
| Median % change year-on-year | -21.74% | -17.86% | +12.00% |
| 75th Percentile | £475 | £588 | £713 |
| 90th Percentile | - | - | £720 |
| UK median daily rate | £525 | £488 | £525 |
| % change year-on-year | +7.69% | -7.14% | - |
| Number of hourly rates quoted | 2 | 0 | 0 |
| 10th Percentile | - | - | - |
| 25th Percentile | £22.50 | - | - |
| Median hourly rate | £23.00 | - | - |
| 75th Percentile | £23.50 | - | - |
| 90th Percentile | - | - | - |
| UK median hourly rate | £23.00 | £27.50 | £42.50 |
| % change year-on-year | -16.36% | -35.29% | +49.75% |
All Process and Methodology Skills
Scotland
Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in Scotland.
| Contract vacancies with a requirement for process or methodology skills | 1,518 | 1,963 | 2,651 |
| As % of all contract IT jobs advertised in Scotland | 93.42% | 88.54% | 92.63% |
| Number of daily rates quoted | 920 | 1,196 | 1,908 |
| 10th Percentile | £263 | £229 | £263 |
| 25th Percentile | £375 | £400 | £408 |
| Median daily rate (50th Percentile) | £463 | £475 | £475 |
| Median % change year-on-year | -2.63% | - | +2.15% |
| 75th Percentile | £550 | £588 | £556 |
| 90th Percentile | £606 | £675 | £650 |
| UK median daily rate | £520 | £525 | £550 |
| % change year-on-year | -0.95% | -4.55% | +4.76% |
| Number of hourly rates quoted | 47 | 94 | 54 |
| 10th Percentile | £16.19 | £12.36 | £10.63 |
| 25th Percentile | £17.30 | £16.00 | £11.51 |
| Median hourly rate | £21.59 | £19.34 | £17.72 |
| Median % change year-on-year | +11.66% | +9.11% | -55.69% |
| 75th Percentile | £24.66 | £40.94 | £53.75 |
| 90th Percentile | £51.48 | £60.75 | £66.09 |
| UK median hourly rate | £29.00 | £35.65 | £37.30 |
| % change year-on-year | -18.65% | -4.42% | +49.20% |
Digital Marketing
Job Vacancy Trend in Scotland
Job postings citing Digital Marketing as a proportion of all IT jobs advertised in Scotland.
Digital Marketing
Contractor Daily Rate Trend in Scotland
3-month moving average daily rate quoted in jobs citing Digital Marketing in Scotland.
Digital Marketing
Contractor Hourly Rate Trend in Scotland
3-month moving average hourly rates quoted in jobs citing Digital Marketing in Scotland.
Digital Marketing
Contract Job Locations in Scotland
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the Scotland region over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Edinburgh | - | 3 | - | - | 8 |
| Glasgow | 0 | 1 | £450 | -21.74% | 8 |
| Highlands | - | 1 | - | - | |
| Digital Marketing UK |
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Digital Marketing
Co-occurring Skills and Capabilities in Scotland by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: