The table below looks at the prevalence of the term Marketing in contract job vacancies in Aberdeen. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 7 June 2025, comparing them to the same period in the previous two years.
Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in Aberdeen.
Contract vacancies with a requirement for common skills
10
21
24
As % of all contract IT jobs advertised in Aberdeen
47.62%
80.77%
63.16%
Number of daily rates quoted
7
15
15
10th Percentile
£157
£256
£147
25th Percentile
£166
£341
£169
Median daily rate (50th Percentile)
£200
£550
£413
Median % change year-on-year
-63.64%
+33.33%
+61.76%
75th Percentile
£344
£581
£494
90th Percentile
£420
£623
£545
Scotland median daily rate
£465
£450
£475
% change year-on-year
+3.22%
-5.26%
-
Number of hourly rates quoted
1
2
2
10th Percentile
-
£17.93
£17.26
25th Percentile
£26.85
£19.31
£17.34
Median hourly rate
£27.40
£21.75
£17.47
Median % change year-on-year
+25.98%
+24.53%
-1.44%
75th Percentile
£27.95
£24.31
£17.59
90th Percentile
-
£25.78
£17.67
Scotland median hourly rate
£19.97
£18.20
£19.88
% change year-on-year
+9.73%
-8.45%
-38.15%
Marketing Job Vacancy Trend in Aberdeen
Job postings citing Marketing as a proportion of all IT jobs advertised in Aberdeen.
Marketing Contractor Daily Rate Trend in Aberdeen
3-month moving average daily rate quoted in jobs citing Marketing in Aberdeen.
Marketing Contractor Hourly Rate Trend in Aberdeen
3-month moving average hourly rates quoted in jobs citing Marketing in Aberdeen.
Marketing Top 15 Co-occurring Skills and Capabilities in Aberdeen
For the 6 months to 7 June 2025, contractor job vacancies citing Marketing also mentioned the following skills and capabilities in order of popularity.
The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Aberdeen region with a requirement for Marketing.
Marketing Co-occurring Skills and Capabilities in Aberdeen by Category
The follow tables expand on the table above by listing co-occurrences grouped by category.
The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
