Period
to 20 November 2017

The following table provides summary statistics for contract job vacancies advertised in Basingstoke with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Hampshire > Basingstoke
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 62 34 52
Rank change year-on-year -28 +18 -7
Contract jobs citing Digital Marketing 6 8 2
As % of all contract IT jobs advertised in Basingstoke 0.90% 2.09% 0.39%
As % of the Processes & Methodologies category 1.05% 2.78% 0.47%
Number of daily rates quoted 0 7 4
Basingstoke median daily rate - £188 £500
Median daily rate % change year-on-year - -62.50% -23.66%
Hampshire median daily rate £488 £425 £475
% change year-on-year +14.71% -10.53% +2.15%
Number of hourly rates quoted 0 0 0
Basingstoke median hourly rate - - -
Hampshire median hourly rate - £52.50 -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Basingstoke with a requirement for process or methodology skills.

All Process and Methodology Skills
Basingstoke
Contract vacancies with a requirement for process or methodology skills 570 288 430
As % of all contract IT jobs advertised in Basingstoke 85.71% 75.20% 84.81%
Number of daily rates quoted 290 168 263
Basingstoke median daily rate £390 £350 £380
Median daily rate % change year-on-year +11.29% -7.89% +12.59%
10th Percentile £200 £162 £188
90th Percentile £538 £475 £500
Hampshire median daily rate £400 £400 £380
% change year-on-year - +5.26% +5.56%
Number of hourly rates quoted 20 17 23
Basingstoke median hourly rate £23.14 £14.50 £15.78
Median hourly rate % change year-on-year +59.59% -8.08% -4.39%
10th Percentile £10.40 £10.13 £11.55
90th Percentile £41.01 £31.35 £31.50
Hampshire median hourly rate £40.00 £38.75 £27.50
% change year-on-year +3.23% +40.91% +17.96%

Digital Marketing
Job Vacancy Trend in Basingstoke

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Basingstoke.

Job vacancy trend for Digital Marketing in Basingstoke

Digital Marketing
Contractor Daily Rate Trend in Basingstoke

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Basingstoke.

Contractor daily rate trend for Digital Marketing in Basingstoke

For the 6 months to 20 November 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Basingstoke region with a requirement for Digital Marketing.

1 6 (100.00%) Marketing
2 4 (66.67%) Web Development
2 4 (66.67%) Social Media
3 3 (50.00%) CMS
3 3 (50.00%) CRM
3 3 (50.00%) Identity Management
4 2 (33.33%) SEO
4 2 (33.33%) Internet
4 2 (33.33%) Pharmaceutical
4 2 (33.33%) Web Design
4 2 (33.33%) Data Management
4 2 (33.33%) Content Management
4 2 (33.33%) Degree
4 2 (33.33%) Life Science
4 2 (33.33%) Web Services
4 2 (33.33%) Manufacturing
4 2 (33.33%) Enterprise Architecture
4 2 (33.33%) Web Marketing
4 2 (33.33%) Mobile App
4 2 (33.33%) Internet of Things
4 2 (33.33%) Analytical Skills
4 2 (33.33%) Marketing Automation
4 2 (33.33%) Lead Generation
4 2 (33.33%) Multichannel Marketing
4 2 (33.33%) Social Media Analytics
4 2 (33.33%) Master's Degree
4 2 (33.33%) Social Listening
4 2 (33.33%) Brand Awareness
5 1 (16.67%) PayPal
5 1 (16.67%) WorldPay

Digital Marketing
Co-occurring IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (50.00%) CMS
2 1 (16.67%) Sitecore CMS
Applications
1 1 (16.67%) MS Visio
Communications & Networking
1 2 (33.33%) Internet
General
1 6 (100.00%) Marketing
2 2 (33.33%) Brand Awareness
2 2 (33.33%) Manufacturing
2 2 (33.33%) Pharmaceutical
3 1 (16.67%) Automotive
Job Titles
1 3 (50.00%) Architect
2 2 (33.33%) Digital Marketing Manager
2 2 (33.33%) Marketing Manager
2 2 (33.33%) Solutions Architect
3 1 (16.67%) Designer
3 1 (16.67%) Developer
3 1 (16.67%) Sitecore Architect
3 1 (16.67%) Sitecore Developer
3 1 (16.67%) Solutions Designer
Libraries, Frameworks & Software Standards
1 2 (33.33%) Web Services
2 1 (16.67%) .NET
2 1 (16.67%) ASP.NET
Miscellaneous
1 4 (66.67%) Social Media
2 2 (33.33%) Analytical Skills
2 2 (33.33%) Internet of Things
2 2 (33.33%) Life Science
2 2 (33.33%) Mobile App
3 1 (16.67%) Management Information System
3 1 (16.67%) N-Tier
Processes & Methodologies
1 4 (66.67%) Web Development
2 3 (50.00%) CRM
2 3 (50.00%) Identity Management
3 2 (33.33%) Content Management
3 2 (33.33%) Data Management
3 2 (33.33%) Enterprise Architecture
3 2 (33.33%) Lead Generation
3 2 (33.33%) Marketing Automation
3 2 (33.33%) Multichannel Marketing
3 2 (33.33%) SEO
3 2 (33.33%) Social Listening
3 2 (33.33%) Social Media Analytics
3 2 (33.33%) Web Design
3 2 (33.33%) Web Marketing
4 1 (16.67%) E-Commerce
4 1 (16.67%) High Availability
4 1 (16.67%) Information Management
4 1 (16.67%) Visualisation
4 1 (16.67%) Workflow
Qualifications
1 2 (33.33%) Degree
1 2 (33.33%) Master's Degree
Quality Assurance & Compliance
1 1 (16.67%) QA
Vendors
1 1 (16.67%) PayPal
1 1 (16.67%) Pega
1 1 (16.67%) Sitecore
1 1 (16.67%) WorldPay