The following table provides summary statistics for contract job vacancies advertised in Basingstoke with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Hampshire / Basingstoke
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 48 - 30
Rank change year-on-year - 0  
Contract jobs citing Digital Marketing 2 0 2
As % of all contract IT jobs advertised in Basingstoke 0.49% - 0.95%
As % of the Processes & Methodologies category 0.56% - 1.16%
Number of daily rates quoted 0 0 2
Median daily rate - - £444
UK excluding London median daily rate £475 £375 £375
% change year-on-year +26.66% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.50 £32.25 £35.00
% change year-on-year -33.33% -7.85%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Basingstoke with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Basingstoke
Contract job vacancies with a requirement for process and methodology skills 358 217 173
As % of all contract IT job vacancies advertised in Basingstoke 88.40% 69.55% 82.38%
Number of daily rates quoted 172 104 112
Median daily rate £356 £425 £388
Median daily rate % change year-on-year -16.23% +9.67%  
90% offered a daily rate of more than £220 £213 £250
10% offered a daily rate of more than £475 £702 £475
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 16 11 5
Median hourly rate £35.00 £17.45 £15.00
Median hourly rate % change year-on-year +100.57% +16.33%  
90% offered a hourly rate of more than £11.35 £17.45 £14.10
10% offered a hourly rate of more than £40.00 £27.50 £22.50
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Digital Marketing
Job Vacancy Trend in Basingstoke

The job posting trend of jobs advertised in Basingstoke citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in Basingstoke

Digital Marketing
Contractor Daily Rate Trend in Basingstoke

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Basingstoke.

Contractor daily rate trend for Digital Marketing in Basingstoke

For the 6 months to 27 June 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Basingstoke region with a requirement for Digital Marketing.

1 3 (100.00%) Marketing
2 2 (66.67%) Pega
2 2 (66.67%) CRM
3 1 (33.33%) Identity Management
3 1 (33.33%) Management Information System
3 1 (33.33%) Workflow
3 1 (33.33%) Finance
3 1 (33.33%) Automotive
3 1 (33.33%) CMS
3 1 (33.33%) Epiphany
3 1 (33.33%) Teradata
3 1 (33.33%) Information Management
3 1 (33.33%) Infor CRM
3 1 (33.33%) E-Commerce
3 1 (33.33%) N-Tier
3 1 (33.33%) MS Visio
3 1 (33.33%) SAS
3 1 (33.33%) Chordiant
3 1 (33.33%) IBM
3 1 (33.33%) Adobe
3 1 (33.33%) Salesforce.com
3 1 (33.33%) Sitecore CMS
3 1 (33.33%) Sitecore
3 1 (33.33%) Visualisation
3 1 (33.33%) SmartFocus
3 1 (33.33%) High Availability
3 1 (33.33%) Analytics
3 1 (33.33%) Campaign Management
3 1 (33.33%) Marketo
3 1 (33.33%) PayPal

Digital Marketing
Co-occurring IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) CMS
1 1 (33.33%) SAS
1 1 (33.33%) Sitecore CMS
Applications
1 1 (33.33%) MS Visio
Business Applications
1 1 (33.33%) Infor CRM
1 1 (33.33%) Unica
Cloud Services
1 1 (33.33%) SmartFocus
General
1 3 (100.00%) Marketing
2 1 (33.33%) Automotive
2 1 (33.33%) Finance
Job Titles
1 2 (66.67%) Architect
2 1 (33.33%) Designer
2 1 (33.33%) Developer
2 1 (33.33%) Lead Architect
2 1 (33.33%) Pega Architect
2 1 (33.33%) Sitecore Architect
2 1 (33.33%) Sitecore Developer
2 1 (33.33%) Solutions Designer
Libraries, Frameworks & Software Standards
1 1 (33.33%) .NET
1 1 (33.33%) ASP.NET
Miscellaneous
1 1 (33.33%) Management Information System
1 1 (33.33%) N-Tier
Processes & Methodologies
1 2 (66.67%) CRM
2 1 (33.33%) Analytics
2 1 (33.33%) Campaign Management
2 1 (33.33%) E-Commerce
2 1 (33.33%) High Availability
2 1 (33.33%) Identity Management
2 1 (33.33%) Information Management
2 1 (33.33%) Visualisation
2 1 (33.33%) Workflow
Quality Assurance & Compliance
1 1 (33.33%) QA
Vendors
1 2 (66.67%) Pega
2 1 (33.33%) Adobe
2 1 (33.33%) Aprimo
2 1 (33.33%) Chordiant
2 1 (33.33%) Epiphany
2 1 (33.33%) IBM
2 1 (33.33%) Infor
2 1 (33.33%) Marketo
2 1 (33.33%) PayPal
2 1 (33.33%) Salesforce.com
2 1 (33.33%) Sitecore
2 1 (33.33%) Teradata
2 1 (33.33%) WorldPay