The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Basingstoke. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 3 months to 28 April 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Hampshire / Basingstoke
3 months to
28 Apr 2017
Same period 2016 Same period 2015
Rank 24 39 29
Rank change year-on-year +15 -10  
Contract jobs citing Marketing 10 2 2
As % of all contract IT jobs advertised in Basingstoke 3.56% 0.61% 0.97%
As % of the General category 10.31% 2.25% 3.39%
Number of daily rates quoted 6 2 2
Median daily rate £585 £350 £438
Median daily rate % change year-on-year +67.14% -20.00%  
90% offered a daily rate of more than £543 £330 £358
10% offered a daily rate of more than £633 £370 £518
UK excluding London median daily rate £413 £375 £350
% change year-on-year +10.00% +7.14%  
Number of hourly rates quoted 3 0 0
Median hourly rate £16.00 - -
UK excluding London median hourly rate £22.25 £18.50 £16.25
% change year-on-year +20.27% +13.84%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Basingstoke with a requirement for common skills.

General Skills
Basingstoke
Contract job vacancies with a requirement for common skills 97 89 59
As % of all contract IT job vacancies advertised in Basingstoke 34.52% 27.22% 28.50%
Number of daily rates quoted 41 49 32
Median daily rate £311 £335 £400
Median daily rate % change year-on-year -7.16% -16.25%  
90% offered a daily rate of more than £185 £184 £274
10% offered a daily rate of more than £576 £500 £543
UK excluding London median daily rate £420 £400 £400
% change year-on-year +5.00% -  
Number of hourly rates quoted 20 7 0
Median hourly rate £25.00 £25.00 -
UK excluding London median hourly rate £29.75 £29.00 £25.00
% change year-on-year +2.58% +16.00%  

Marketing
Job Vacancy Trend in Basingstoke

The job posting trend of jobs advertised in Basingstoke citing Marketing as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Marketing in Basingstoke

Marketing
Contractor Daily Rate Trend in Basingstoke

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Basingstoke.

Contractor daily rate trend for Marketing in Basingstoke

Marketing
Contractor Daily Rate Histogram in Basingstoke

The daily rate distribution of IT jobs citing Marketing in Basingstoke over the 3 months to 28 April 2017.

Contractor daily rate histogram for Marketing in Basingstoke

Marketing
Contractor Hourly Rate Trend in Basingstoke

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Basingstoke.

Contractor hourly rate trend for Marketing in Basingstoke

For the 6 months to 28 April 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Basingstoke region with a requirement for Marketing.

1 7 (35.00%) Pega
2 6 (30.00%) Analytics
2 6 (30.00%) Campaign Management
2 6 (30.00%) QA
2 6 (30.00%) CRM
3 5 (25.00%) SQL
3 5 (25.00%) Change Management
3 5 (25.00%) Telecoms
3 5 (25.00%) Business Analysis
3 5 (25.00%) Marketing Analytics
3 5 (25.00%) Analytical Skills
3 5 (25.00%) Personalization
3 5 (25.00%) Customer Insight
4 4 (20.00%) Finance
4 4 (20.00%) Flash
4 4 (20.00%) Photoshop
5 3 (15.00%) Adobe
5 3 (15.00%) Project Management
5 3 (15.00%) Migration
5 3 (15.00%) Thunderhead
5 3 (15.00%) Digital Marketing
5 3 (15.00%) Agile Software Development
5 3 (15.00%) Digital Transformation Programme
5 3 (15.00%) Adobe Creative Suite
6 2 (10.00%) PRINCE
6 2 (10.00%) Content Management
6 2 (10.00%) Scrum
6 2 (10.00%) CMS
6 2 (10.00%) Pharmaceutical
7 1 (5.00%) Epiphany

Marketing
Co-occurring IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (10.00%) CMS
2 1 (5.00%) SAS
Applications
1 4 (20.00%) Photoshop
2 3 (15.00%) Adobe Creative Suite
3 1 (5.00%) Acrobat
3 1 (5.00%) Adobe Illustrator
3 1 (5.00%) QuarkXPress
Business Applications
1 1 (5.00%) Infor CRM
1 1 (5.00%) Unica
Cloud Services
1 1 (5.00%) SmartFocus
Development Applications
1 1 (5.00%) Dreamweaver
General
1 5 (25.00%) Telecoms
2 4 (20.00%) Finance
3 2 (10.00%) Pharmaceutical
4 1 (5.00%) Banking
Job Titles
1 7 (35.00%) Designer
1 7 (35.00%) Graphic Designer
2 5 (25.00%) Architect
2 5 (25.00%) Junior
2 5 (25.00%) Pega Architect
3 4 (20.00%) Business Architect
3 4 (20.00%) CRM Architect
3 4 (20.00%) Project Manager
4 3 (15.00%) Developer
4 3 (15.00%) Junior Designer
4 3 (15.00%) Junior Graphic Designer
5 2 (10.00%) Junior Project Manager
6 1 (5.00%) Applications Manager
6 1 (5.00%) Applications Project Manager
6 1 (5.00%) Consultant
6 1 (5.00%) Implementation Manager
6 1 (5.00%) Implementation Project Manager
6 1 (5.00%) Lead Architect
6 1 (5.00%) Project Implementation Manager
6 1 (5.00%) Senior Manager
Libraries, Frameworks & Software Standards
1 4 (20.00%) Flash
2 1 (5.00%) .NET
2 1 (5.00%) CSS
2 1 (5.00%) HTML
2 1 (5.00%) XML
Miscellaneous
1 5 (25.00%) Analytical Skills
2 1 (5.00%) Graphic Design
Processes & Methodologies
1 6 (30.00%) Analytics
1 6 (30.00%) Campaign Management
1 6 (30.00%) CRM
2 5 (25.00%) Business Analysis
2 5 (25.00%) Change Management
2 5 (25.00%) Customer Insight
2 5 (25.00%) Marketing Analytics
2 5 (25.00%) Personalization
3 3 (15.00%) Agile Software Development
3 3 (15.00%) Digital Marketing
3 3 (15.00%) Digital Transformation Programme
3 3 (15.00%) Migration
3 3 (15.00%) Project Management
4 2 (10.00%) Content Management
4 2 (10.00%) PRINCE
4 2 (10.00%) Scrum
5 1 (5.00%) Document Management
5 1 (5.00%) PRINCE2
5 1 (5.00%) Stakeholder Engagement
5 1 (5.00%) Waterfall
Programming Languages
1 5 (25.00%) SQL
Qualifications
1 1 (5.00%) PRINCE2 Certification
Quality Assurance & Compliance
1 6 (30.00%) QA
2 1 (5.00%) ISO 9001
Vendors
1 7 (35.00%) Pega
2 3 (15.00%) Adobe
2 3 (15.00%) Thunderhead
3 1 (5.00%) Aprimo
3 1 (5.00%) Chordiant
3 1 (5.00%) Epiphany
3 1 (5.00%) IBM
3 1 (5.00%) Infor
3 1 (5.00%) Marketo
3 1 (5.00%) Quark
3 1 (5.00%) Salesforce.com
3 1 (5.00%) Teradata