Period
to 21 January 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Basingstoke. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 21 January 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Hampshire > Basingstoke
6 months to
21 Jan 2018
Same period 2017 Same period 2016
Rank 52 23 47
Rank change year-on-year -29 +24 -14
Contract jobs citing Marketing 6 15 4
As % of all contract IT jobs advertised in Basingstoke 1.12% 4.40% 0.83%
As % of the General category 4.23% 11.90% 2.38%
Number of daily rates quoted 1 11 1
Basingstoke median daily rate £475 £160 £250
Median daily rate % change year-on-year +196.88% -36.00% -31.51%
Hampshire median daily rate £475 £275 £441
% change year-on-year +72.73% -37.68% +47.08%
Number of hourly rates quoted 0 1 0
Basingstoke median hourly rate - £17.50 -
Hampshire median hourly rate - £22.00 £55.00
% change year-on-year - -60.00% +120.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Basingstoke with a requirement for common skills.

All General Skills
Basingstoke
Contract vacancies with a requirement for common skills 142 126 168
As % of all contract IT jobs advertised in Basingstoke 26.49% 36.95% 34.93%
Number of daily rates quoted 89 89 127
Basingstoke median daily rate £370 £315 £370
Median daily rate % change year-on-year +17.46% -14.86% +13.85%
10th Percentile £175 £152 £163
90th Percentile £529 £440 £527
Hampshire median daily rate £385 £383 £400
% change year-on-year +0.65% -4.38% +8.11%
Number of hourly rates quoted 6 4 2
Basingstoke median hourly rate £22.00 £17.25 £18.50
Median hourly rate % change year-on-year +27.54% -6.76% -37.28%
10th Percentile £15.66 £15.03 £12.45
90th Percentile £41.23 £19.63 £22.55
Hampshire median hourly rate £22.50 £27.25 £39.37
% change year-on-year -17.43% -30.78% +76.94%

Marketing
Job Vacancy Trend in Basingstoke

Job postings citing Marketing as a percentage of all IT jobs advertised in Basingstoke.

Job vacancy trend for Marketing in Basingstoke

Marketing
Contractor Daily Rate Trend in Basingstoke

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Basingstoke.

Contractor daily rate trend for Marketing in Basingstoke

Marketing
Contractor Hourly Rate Trend in Basingstoke

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Basingstoke.

Contractor hourly rate trend for Marketing in Basingstoke

For the 6 months to 21 January 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Basingstoke region with a requirement for Marketing.

1 4 (66.67%) Web Development
1 4 (66.67%) Digital Marketing
1 4 (66.67%) Social Media
2 3 (50.00%) CRM
3 2 (33.33%) Pharmaceutical
3 2 (33.33%) Internet
3 2 (33.33%) Identity Management
3 2 (33.33%) SEO
3 2 (33.33%) Data Protection
3 2 (33.33%) Degree
3 2 (33.33%) Manufacturing
3 2 (33.33%) CMS
3 2 (33.33%) Web Design
3 2 (33.33%) Data Management
3 2 (33.33%) Content Management
3 2 (33.33%) Mobile App
3 2 (33.33%) Web Services
3 2 (33.33%) Enterprise Architecture
3 2 (33.33%) Life Science
3 2 (33.33%) Web Marketing
3 2 (33.33%) Internet of Things
3 2 (33.33%) Analytical Skills
3 2 (33.33%) Brand Awareness
3 2 (33.33%) Marketing Automation
3 2 (33.33%) Lead Generation
3 2 (33.33%) Multichannel Marketing
3 2 (33.33%) Social Media Analytics
3 2 (33.33%) Master's Degree
3 2 (33.33%) Social Listening
4 1 (16.67%) GDPR

Marketing
Co-occurring IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (33.33%) CMS
Communications & Networking
1 2 (33.33%) Internet
General
1 2 (33.33%) Brand Awareness
1 2 (33.33%) Manufacturing
1 2 (33.33%) Pharmaceutical
2 1 (16.67%) Finance
2 1 (16.67%) Legal
Job Titles
1 2 (33.33%) Architect
1 2 (33.33%) Digital Marketing Manager
1 2 (33.33%) Marketing Manager
1 2 (33.33%) Solutions Architect
2 1 (16.67%) Analyst
2 1 (16.67%) Business Analyst
2 1 (16.67%) CRM Analyst
2 1 (16.67%) CRM Business Analyst
2 1 (16.67%) Customer Analyst
2 1 (16.67%) Data Protection Officer
2 1 (16.67%) Senior Analyst
2 1 (16.67%) Senior Business Analyst
Libraries, Frameworks & Software Standards
1 2 (33.33%) Web Services
Miscellaneous
1 4 (66.67%) Social Media
2 2 (33.33%) Analytical Skills
2 2 (33.33%) Internet of Things
2 2 (33.33%) Life Science
2 2 (33.33%) Mobile App
3 1 (16.67%) Data Protection Act
Processes & Methodologies
1 4 (66.67%) Digital Marketing
1 4 (66.67%) Web Development
2 3 (50.00%) CRM
3 2 (33.33%) Content Management
3 2 (33.33%) Data Management
3 2 (33.33%) Data Protection
3 2 (33.33%) Enterprise Architecture
3 2 (33.33%) Identity Management
3 2 (33.33%) Lead Generation
3 2 (33.33%) Marketing Automation
3 2 (33.33%) Multichannel Marketing
3 2 (33.33%) SEO
3 2 (33.33%) Social Listening
3 2 (33.33%) Social Media Analytics
3 2 (33.33%) Web Design
3 2 (33.33%) Web Marketing
4 1 (16.67%) Data Modelling
4 1 (16.67%) Data Privacy
4 1 (16.67%) Information Security
4 1 (16.67%) SDLC
Qualifications
1 2 (33.33%) Degree
1 2 (33.33%) Master's Degree
2 1 (16.67%) ISEB
Quality Assurance & Compliance
1 1 (16.67%) GDPR