The following table provides summary statistics for contract job vacancies advertised in Hampshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
South East / Hampshire
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 90 109 118
Rank change year-on-year +19 +9  
Contract jobs citing Digital Marketing 18 5 6
As % of all contract IT jobs advertised in Hampshire 1.00% 0.25% 0.28%
As % of the Processes & Methodologies category 1.22% 0.31% 0.34%
Number of daily rates quoted 8 3 6
Median daily rate £488 £450 £500
Median daily rate % change year-on-year +8.33% -10.00%  
90% offered a daily rate of more than £206 £410 £434
10% offered a daily rate of more than £679 £515 £675
UK excluding London median daily rate £475 £375 £375
% change year-on-year +26.66% -  
Number of hourly rates quoted 0 2 1
Median hourly rate - £52.50 £39.00
Median hourly rate % change year-on-year - +34.61%  
UK excluding London median hourly rate £21.50 £32.25 £35.00
% change year-on-year -33.33% -7.85%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hampshire with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Hampshire
Contract job vacancies with a requirement for process and methodology skills 1473 1589 1781
As % of all contract IT job vacancies advertised in Hampshire 81.74% 79.85% 84.13%
Number of daily rates quoted 2787 3374 4074
Median daily rate £413 £400 £375
Median daily rate % change year-on-year +3.12% +6.66%  
90% offered a daily rate of more than £267 £280 £263
10% offered a daily rate of more than £575 £550 £488
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 230 286 238
Median hourly rate £42.50 £40.00 £33.00
Median hourly rate % change year-on-year +6.25% +21.21%  
90% offered a hourly rate of more than £12.50 £15.00 £12.00
10% offered a hourly rate of more than £52.63 £58.75 £45.30
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Digital Marketing
Job Vacancy Trend in Hampshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for Digital Marketing in Hampshire

Digital Marketing
Contractor Daily Rate Trend in Hampshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Hampshire.

Contractor daily rate trend for Digital Marketing in Hampshire

Digital Marketing
Contractor Daily Rate Histogram in Hampshire

The daily rate distribution of IT jobs citing Digital Marketing in Hampshire over the 3 months to 28 June 2017.

Contractor daily rate histogram for Digital Marketing in Hampshire

Digital Marketing
Contractor Hourly Rate Trend in Hampshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in Hampshire.

Contractor hourly rate trend for Digital Marketing in Hampshire

Digital Marketing
Contract Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the Hampshire region over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Havant - 6 £600 -
Farnborough - 3 £213 - 1
Andover - 2 £650 -
Basingstoke - 2 - - 1
Southampton - 1 £450 - 2
Digital Marketing
South East

For the 6 months to 28 June 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hampshire region with a requirement for Digital Marketing.

1 34 (100.00%) Marketing
2 25 (73.53%) Finance
3 20 (58.82%) Programme Management
4 19 (55.88%) Manufacturing
4 19 (55.88%) Electronics
4 19 (55.88%) Telecoms
4 19 (55.88%) SAP
4 19 (55.88%) Business Intelligence
4 19 (55.88%) SAP Oil and Gas
5 16 (47.06%) Security Cleared
6 15 (44.12%) SC Cleared
7 14 (41.18%) Agile Software Development
8 11 (32.35%) Oracle
9 8 (23.53%) Linux
9 8 (23.53%) Microsoft
10 7 (20.59%) Red Hat
10 7 (20.59%) GDPR
11 6 (17.65%) Marketing Automation
11 6 (17.65%) Waterfall
11 6 (17.65%) DevOps
11 6 (17.65%) Siebel
11 6 (17.65%) SQL
12 5 (14.71%) VMware
12 5 (14.71%) Project Management
12 5 (14.71%) Oracle Database
12 5 (14.71%) JSP 440
12 5 (14.71%) Oracle APEX
12 5 (14.71%) Oracle Database 11g
12 5 (14.71%) Red Hat Enterprise Linux
12 5 (14.71%) Customer Engagement

Digital Marketing
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (8.82%) WebLogic
2 2 (5.88%) SharePoint
3 1 (2.94%) Apache
3 1 (2.94%) ArcGIS
3 1 (2.94%) CICS
3 1 (2.94%) CMS
3 1 (2.94%) GlassFish
3 1 (2.94%) IIS
3 1 (2.94%) SAS
3 1 (2.94%) SharePoint 2013
3 1 (2.94%) Sitecore CMS
3 1 (2.94%) Tomcat
3 1 (2.94%) WebSphere
3 1 (2.94%) WebSphere Application Server
Applications
1 2 (5.88%) Microsoft Excel
2 1 (2.94%) MS Visio
Business Applications
1 19 (55.88%) SAP Oil and Gas
2 1 (2.94%) Infor CRM
2 1 (2.94%) Oracle 11i
2 1 (2.94%) Oracle BRM
2 1 (2.94%) Oracle EBS
2 1 (2.94%) SAP cProjects
2 1 (2.94%) Unica
2 1 (2.94%) WebTrends
Cloud Services
1 1 (2.94%) Amazon AWS
1 1 (2.94%) Amazon EC2
1 1 (2.94%) Amazon S3
1 1 (2.94%) IaaS
1 1 (2.94%) Microsoft Azure
1 1 (2.94%) Office 365
1 1 (2.94%) PaaS
1 1 (2.94%) SmartFocus
1 1 (2.94%) Virtual Private Cloud
Communications & Networking
1 2 (5.88%) IPsec
1 2 (5.88%) Kerberos
1 2 (5.88%) LDAP
1 2 (5.88%) Network Security
1 2 (5.88%) SSL
2 1 (2.94%) DNS
2 1 (2.94%) PuTTY
2 1 (2.94%) SMTP
2 1 (2.94%) WinSCP
Database & Business Intelligence
1 5 (14.71%) Oracle Database
1 5 (14.71%) Oracle Database 11g
2 4 (11.76%) Data Warehouse
2 4 (11.76%) Oracle OWB
3 3 (8.82%) Data Mining
4 2 (5.88%) DB2
4 2 (5.88%) Oracle Reports
5 1 (2.94%) Amazon RDS
5 1 (2.94%) EDRMS
5 1 (2.94%) Hadoop
5 1 (2.94%) IBM BigInsights
5 1 (2.94%) Neo4j
5 1 (2.94%) Oracle BI EE
5 1 (2.94%) Oracle BI Publisher
5 1 (2.94%) Oracle Database 10g
5 1 (2.94%) Oracle Discoverer
5 1 (2.94%) SQL Server
5 1 (2.94%) SQL Server 2008
5 1 (2.94%) SQL Server 2014
5 1 (2.94%) SQLPlus
Development Applications
1 5 (14.71%) Oracle APEX
2 2 (5.88%) Selenium
2 2 (5.88%) SpecFlow
2 2 (5.88%) Toad
3 1 (2.94%) Ant
3 1 (2.94%) Eclipse
3 1 (2.94%) Git (software)
3 1 (2.94%) HP UFT
3 1 (2.94%) Jenkins
3 1 (2.94%) Moq
3 1 (2.94%) MSTest
3 1 (2.94%) NuGet
3 1 (2.94%) Oracle Forms
3 1 (2.94%) Team Foundation Server
3 1 (2.94%) TeamCity
3 1 (2.94%) TestNG
3 1 (2.94%) Visual Studio Team System
3 1 (2.94%) webpack
General
1 34 (100.00%) Marketing
2 25 (73.53%) Finance
3 19 (55.88%) Electronics
3 19 (55.88%) Manufacturing
3 19 (55.88%) Telecoms
4 3 (8.82%) Military
4 3 (8.82%) Retail
5 1 (2.94%) Automotive
5 1 (2.94%) Legal
5 1 (2.94%) Publishing
Job Titles
1 8 (23.53%) Programme Manager
2 6 (17.65%) Architect
3 5 (14.71%) Analyst
4 4 (11.76%) Developer
5 3 (8.82%) Digital Analyst
6 2 (5.88%) Business Change Manager
6 2 (5.88%) IT Manager
6 2 (5.88%) IT Programme Manager
6 2 (5.88%) Marketing Manager
6 2 (5.88%) Technical Architect
7 1 (2.94%) Automation Test Analyst
7 1 (2.94%) Business Manager
7 1 (2.94%) COBOL Developer
7 1 (2.94%) Lead Architect
7 1 (2.94%) Linux Support
7 1 (2.94%) Marketing Analyst
7 1 (2.94%) Oracle Analyst
7 1 (2.94%) Oracle Architect
7 1 (2.94%) Performance Analyst
7 1 (2.94%) WebSphere Architect
Libraries, Frameworks & Software Standards
1 3 (8.82%) .NET
2 2 (5.88%) ASP.NET
2 2 (5.88%) Middleware
2 2 (5.88%) OAuth2
2 2 (5.88%) Web Services
3 1 (2.94%) .NET Framework
3 1 (2.94%) Ajax
3 1 (2.94%) ASP.NET MVC
3 1 (2.94%) ASP.NET MVC 5
3 1 (2.94%) ASP.NET Web API
3 1 (2.94%) LAMP
3 1 (2.94%) OpenID
3 1 (2.94%) Oracle Fusion
3 1 (2.94%) React
3 1 (2.94%) Redux
3 1 (2.94%) RESTful
3 1 (2.94%) WCF
3 1 (2.94%) Web Services Management
3 1 (2.94%) XML
3 1 (2.94%) XML-RPC
Miscellaneous
1 3 (8.82%) Management Information System
2 2 (5.88%) Data Centre
3 1 (2.94%) Analytical Skills
3 1 (2.94%) CESG
3 1 (2.94%) Mainframe
3 1 (2.94%) N-Tier
Operating Systems
1 8 (23.53%) Linux
2 5 (14.71%) Red Hat Enterprise Linux
3 3 (8.82%) Oracle Linux
4 2 (5.88%) CentOS
4 2 (5.88%) Unix
Processes & Methodologies
1 20 (58.82%) Programme Management
2 19 (55.88%) Business Intelligence
3 14 (41.18%) Agile Software Development
4 6 (17.65%) DevOps
4 6 (17.65%) Marketing Automation
4 6 (17.65%) Waterfall
5 5 (14.71%) Customer Engagement
5 5 (14.71%) Project Management
6 4 (11.76%) Analytics
7 3 (8.82%) Actionable Insight
7 3 (8.82%) Customer Segmentation
7 3 (8.82%) Data Modelling
7 3 (8.82%) Digital Analytics
7 3 (8.82%) Identity Management
7 3 (8.82%) ITIL
7 3 (8.82%) Market Research
8 2 (5.88%) Business Analysis
8 2 (5.88%) CRM
8 2 (5.88%) Enterprise Architecture
8 2 (5.88%) Stakeholder Management
Programming Languages
1 6 (17.65%) SQL
2 3 (8.82%) Shell Script
3 2 (5.88%) F#
3 2 (5.88%) Java
3 2 (5.88%) PL/SQL
3 2 (5.88%) VB
4 1 (2.94%) C
4 1 (2.94%) C#
4 1 (2.94%) COBOL
4 1 (2.94%) ES6
4 1 (2.94%) JavaScript
4 1 (2.94%) Perl
4 1 (2.94%) PHP
4 1 (2.94%) Tcl
4 1 (2.94%) T-SQL
4 1 (2.94%) TypeScript
4 1 (2.94%) VBScript
Qualifications
1 16 (47.06%) Security Cleared
2 15 (44.12%) SC Cleared
3 2 (5.88%) CFA
4 1 (2.94%) DV Cleared
Quality Assurance & Compliance
1 7 (20.59%) GDPR
2 5 (14.71%) JSP 440
3 1 (2.94%) PMO
3 1 (2.94%) QA
System Software
1 3 (8.82%) Active Directory
1 3 (8.82%) Oracle RAC
1 3 (8.82%) vCloud
2 2 (5.88%) VMware Infrastructure
3 1 (2.94%) Docker
Systems Management
1 2 (5.88%) Data Guard
1 2 (5.88%) Puppet
2 1 (2.94%) Ansible
2 1 (2.94%) Enterprise Manager Cloud Control
2 1 (2.94%) Opscode Chef
2 1 (2.94%) Oracle Enterprise Manager
2 1 (2.94%) Oracle RMAN
2 1 (2.94%) ZABBIX
Vendors
1 19 (55.88%) SAP
2 11 (32.35%) Oracle
3 8 (23.53%) Microsoft
4 7 (20.59%) Red Hat
5 6 (17.65%) Siebel
6 5 (14.71%) VMware
7 3 (8.82%) Hitwise
8 2 (5.88%) Adobe
8 2 (5.88%) HP
8 2 (5.88%) IBM
8 2 (5.88%) Pega
8 2 (5.88%) Software AG
8 2 (5.88%) Veritas
9 1 (2.94%) Aprimo
9 1 (2.94%) Chordiant
9 1 (2.94%) Epiphany
9 1 (2.94%) Maxymiser
9 1 (2.94%) Sitecore
9 1 (2.94%) SolarWinds
9 1 (2.94%) Teradata