Period
to 27 May 2020

The following table provides summary statistics for contract job vacancies advertised in Hampshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 27 May 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
South East > Hampshire
6 months to
27 May 2020
Same period 2019 Same period 2018
Rank 84 153 160
Rank change year-on-year +69 +7 -22
Contract jobs citing Digital Marketing 26 26 18
As % of all contract jobs advertised in Hampshire 1.38% 0.74% 0.47%
As % of the Processes & Methodologies category 1.61% 0.83% 0.56%
Number of daily rates quoted 16 22 12
Median daily rate £430 £550 £438
Median daily rate % change year-on-year -21.82% +25.71% -7.89%
10th Percentile £193 £315 £372
90th Percentile £575 £625 £600
South East median daily rate £400 £444 £340
% change year-on-year -9.86% +30.51% -20.00%
Number of hourly rates quoted 5 0 0
Median hourly rate £22.50 - -
South East median hourly rate £22.50 £19.73 £58.25
% change year-on-year +14.04% -66.13% +128.43%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hampshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Hampshire
Contract vacancies with a requirement for process or methodology skills 1,614 3,134 3,223
As % of all contract IT jobs advertised in Hampshire 85.85% 89.21% 84.79%
Number of daily rates quoted 937 2,001 1,873
Median daily rate £450 £450 £425
Median daily rate % change year-on-year - +5.88% +1.80%
10th Percentile £292 £300 £275
90th Percentile £588 £588 £572
South East median daily rate £450 £450 £435
% change year-on-year - +3.45% +4.82%
Number of hourly rates quoted 100 170 128
Median hourly rate £35.00 £32.24 £28.75
Median hourly rate % change year-on-year +8.57% +12.13% +4.55%
10th Percentile £17.25 £12.50 £12.23
90th Percentile £57.50 £57.75 £50.00
Median hourly rate £25.91 £27.50 £22.50
% change year-on-year -5.78% +22.22% +5.88%

Digital Marketing
Job Vacancy Trend in Hampshire

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in Hampshire.

Job vacancy trend for Digital Marketing in Hampshire

Digital Marketing
Contractor Daily Rate Trend in Hampshire

3-month moving average daily rate quoted in jobs citing Digital Marketing in Hampshire.

Daily rate trend for Digital Marketing in Hampshire

Digital Marketing
Daily Rate Histogram in Hampshire

Daily rate distribution for jobs citing Digital Marketing in Hampshire over the 6 months to 27 May 2020.

Daily rate histogram for Digital Marketing in Hampshire

Digital Marketing
Contractor Hourly Rate Trend in Hampshire

3-month moving average hourly rates quoted in jobs citing Digital Marketing in Hampshire.

Hourly rate trend for Digital Marketing in Hampshire

Digital Marketing
Contract Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the Hampshire region over the 6 months to 27 May 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton +5 8 £450 -18.18%
Fareham +18 4 £425 - 1
Andover - 2 £480 -
Basingstoke - 2 £255 - 1
Romsey - 2 £375 -
Hook - 2 - - 2
Portsmouth +25 1 £550 -4.35%
Winchester +4 1 £275 -40.22%
Digital Marketing
South East

For the 6 months to 27 May 2020, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Hampshire region with a requirement for Digital Marketing.

1 26 (100.00%) Marketing
2 15 (57.69%) Public Sector
3 13 (50.00%) Manufacturing
4 12 (46.15%) Finance
4 12 (46.15%) Agile Software Development
5 11 (42.31%) Electronics
5 11 (42.31%) Telecoms
5 11 (42.31%) Programme Management
5 11 (42.31%) SAP
5 11 (42.31%) Business Intelligence
6 10 (38.46%) User Experience
6 10 (38.46%) Analytical Skills
7 9 (34.62%) Google
8 8 (30.77%) Google Analytics
8 8 (30.77%) Analytics
9 7 (26.92%) Security Cleared
9 7 (26.92%) Marketing Strategy
9 7 (26.92%) Web Development
9 7 (26.92%) CRM
9 7 (26.92%) Problem-Solving
10 6 (23.08%) Adobe
11 5 (19.23%) SC Cleared
11 5 (19.23%) Degree
11 5 (19.23%) SEO
11 5 (19.23%) Python
11 5 (19.23%) Data-Driven Decision Making
12 4 (15.38%) Content Strategy
12 4 (15.38%) Collaborative Working
12 4 (15.38%) JIRA
13 3 (11.54%) DV Cleared

Digital Marketing
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (11.54%) CMS
2 2 (7.69%) Confluence
Applications
1 1 (3.85%) Adobe Captivate
Cloud Services
1 8 (30.77%) Google Analytics
2 2 (7.69%) AWS
2 2 (7.69%) AWS CloudFormation
2 2 (7.69%) Office 365
3 1 (3.85%) Adobe Creative Cloud
Communications & Networking
1 2 (7.69%) Wireless
2 1 (3.85%) Cisco Wireless
2 1 (3.85%) DHCP
2 1 (3.85%) DNS
2 1 (3.85%) Firewall
2 1 (3.85%) IKE
2 1 (3.85%) IPsec
2 1 (3.85%) LAN
2 1 (3.85%) Multicast
2 1 (3.85%) Spanning Tree
2 1 (3.85%) VLAN
2 1 (3.85%) VoIP
2 1 (3.85%) WAN
2 1 (3.85%) WLAN
Development Applications
1 4 (15.38%) JIRA
General
1 26 (100.00%) Marketing
2 15 (57.69%) Public Sector
3 13 (50.00%) Manufacturing
4 12 (46.15%) Finance
5 11 (42.31%) Electronics
5 11 (42.31%) Telecoms
6 2 (7.69%) Publishing
Job Titles
1 7 (26.92%) Web Manager
2 6 (23.08%) Development Manager
2 6 (23.08%) Web Development Manager
3 3 (11.54%) Product Owner
3 3 (11.54%) Website Product Owner
4 2 (7.69%) Architect
4 2 (7.69%) AWS Architect
4 2 (7.69%) Cloud Architect
4 2 (7.69%) Developer
4 2 (7.69%) DSP Engineer
4 2 (7.69%) Programme Manager
4 2 (7.69%) Python Engineer
4 2 (7.69%) Senior Development Manager
4 2 (7.69%) Senior Manager
5 1 (3.85%) Analyst
5 1 (3.85%) C++ Developer
5 1 (3.85%) Java Developer
5 1 (3.85%) Software Developer
5 1 (3.85%) Support Analyst
5 1 (3.85%) Website Manager
Libraries, Frameworks & Software Standards
1 3 (11.54%) React
2 2 (7.69%) JSON
3 1 (3.85%) .NET
3 1 (3.85%) AngularJS
3 1 (3.85%) Django
Miscellaneous
1 10 (38.46%) Analytical Skills
1 10 (38.46%) User Experience
2 3 (11.54%) Social Media
3 2 (7.69%) Life Science
4 1 (3.85%) Algorithms
4 1 (3.85%) e-Learning
4 1 (3.85%) Field-Programmable Gate Array
4 1 (3.85%) Freedom of Information
4 1 (3.85%) Learning Management System
4 1 (3.85%) Management Information System
4 1 (3.85%) NHS
4 1 (3.85%) VHDL
Operating Systems
1 1 (3.85%) Windows
1 1 (3.85%) Windows 10
1 1 (3.85%) Windows 7
1 1 (3.85%) Windows Server
Processes & Methodologies
1 12 (46.15%) Agile Software Development
2 11 (42.31%) Business Intelligence
2 11 (42.31%) Programme Management
3 8 (30.77%) Analytics
4 7 (26.92%) CRM
4 7 (26.92%) Marketing Strategy
4 7 (26.92%) Problem-Solving
4 7 (26.92%) Web Development
5 5 (19.23%) Data-Driven Decision Making
5 5 (19.23%) SEO
6 4 (15.38%) Collaborative Working
6 4 (15.38%) Content Strategy
7 3 (11.54%) Backlog Refinement
7 3 (11.54%) Customer Insight
7 3 (11.54%) Data Privacy
7 3 (11.54%) Product Backlog
7 3 (11.54%) Product Roadmap
7 3 (11.54%) Requirements Gathering
7 3 (11.54%) Strategic Thinking
7 3 (11.54%) User Stories
Programming Languages
1 5 (19.23%) Python
2 3 (11.54%) C++
3 2 (7.69%) C
3 2 (7.69%) PowerShell
4 1 (3.85%) C#
4 1 (3.85%) Embedded C
4 1 (3.85%) Embedded C++
4 1 (3.85%) Java
4 1 (3.85%) JavaScript
4 1 (3.85%) MATLAB
4 1 (3.85%) SQL
Qualifications
1 7 (26.92%) Security Cleared
2 5 (19.23%) Degree
2 5 (19.23%) SC Cleared
3 3 (11.54%) DV Cleared
Quality Assurance & Compliance
1 2 (7.69%) GDPR
2 1 (3.85%) JSP 440
2 1 (3.85%) PMO
2 1 (3.85%) QA
System Software
1 1 (3.85%) Active Directory
1 1 (3.85%) vSphere
Systems Management
1 2 (7.69%) Terraform
2 1 (3.85%) Cisco Prime
2 1 (3.85%) SCCM
Vendors
1 11 (42.31%) SAP
2 9 (34.62%) Google
3 6 (23.08%) Adobe
4 1 (3.85%) Cisco
4 1 (3.85%) Facebook
4 1 (3.85%) Juniper
4 1 (3.85%) VMware