Period
to 17 November 2017

The following table provides summary statistics for contract job vacancies advertised in Hampshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 17 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
South East > Hampshire
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 129 144 178
Rank change year-on-year +15 +34 -9
Contract jobs citing Digital Marketing 27 21 11
As % of all contract IT jobs advertised in Hampshire 0.76% 0.54% 0.25%
As % of the Processes & Methodologies category 0.95% 0.67% 0.30%
Number of daily rates quoted 12 18 10
Hampshire median daily rate £488 £425 £475
Median daily rate % change year-on-year +14.71% -10.53% +2.15%
10th Percentile £226 £154 £356
90th Percentile £594 £499 £675
South East median daily rate £450 £375 £325
% change year-on-year +20.00% +15.38% -7.14%
Number of hourly rates quoted 0 1 0
Hampshire median hourly rate - £52.50 -
South East median hourly rate £32.00 £22.50 £20.00
% change year-on-year +42.22% +12.50% -57.89%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hampshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Hampshire
Contract vacancies with a requirement for process or methodology skills 2856 3130 3710
As % of all contract IT jobs advertised in Hampshire 80.07% 80.36% 83.13%
Number of daily rates quoted 1707 2015 2274
Hampshire median daily rate £400 £400 £380
Median daily rate % change year-on-year - +5.26% +5.56%
10th Percentile £240 £250 £263
90th Percentile £538 £550 £513
South East median daily rate £425 £400 £390
% change year-on-year +6.25% +2.56% +4.56%
Number of hourly rates quoted 109 165 196
Hampshire median hourly rate £40.00 £38.75 £27.50
Median hourly rate % change year-on-year +3.23% +40.91% +16.40%
10th Percentile £12.24 £12.50 £12.48
90th Percentile £48.87 £56.75 £48.03
South East median hourly rate £23.00 £26.00 £26.00
% change year-on-year -11.54% - +48.57%

Digital Marketing
Job Vacancy Trend in Hampshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for Digital Marketing in Hampshire

Digital Marketing
Contractor Daily Rate Trend in Hampshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Hampshire.

Contractor daily rate trend for Digital Marketing in Hampshire

Digital Marketing
Contractor Daily Rate Histogram in Hampshire

The daily rate distribution of IT jobs citing Digital Marketing in Hampshire over the 6 months to 17 November 2017.

Contractor daily rate histogram for Digital Marketing in Hampshire

Digital Marketing
Contractor Hourly Rate Trend in Hampshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in Hampshire.

Contractor hourly rate trend for Digital Marketing in Hampshire

Digital Marketing
Contract Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the Hampshire region over the 6 months to 17 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Havant - 7 £525 -
Basingstoke -20 6 - -
Farnborough +7 3 £213 -46.88%
Southampton +6 1 £450 -5.26% 2
Digital Marketing
South East

For the 6 months to 17 November 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hampshire region with a requirement for Digital Marketing.

1 27 (100.00%) Marketing
2 11 (40.74%) Finance
3 9 (33.33%) Agile Software Development
4 8 (29.63%) Manufacturing
4 8 (29.63%) Siebel
4 8 (29.63%) GDPR
4 8 (29.63%) Marketing Automation
5 7 (25.93%) Waterfall
5 7 (25.93%) Programme Management
6 6 (22.22%) Content Management
6 6 (22.22%) Retail
6 6 (22.22%) CRM
6 6 (22.22%) Electronics
6 6 (22.22%) Telecoms
6 6 (22.22%) Business Intelligence
6 6 (22.22%) SAP
7 5 (18.52%) Adobe
7 5 (18.52%) Customer Engagement
8 4 (14.81%) Web Development
8 4 (14.81%) Adobe Campaign
8 4 (14.81%) Social Media
8 4 (14.81%) Data Modelling
8 4 (14.81%) SMS
8 4 (14.81%) HTML
8 4 (14.81%) JavaScript
8 4 (14.81%) SQL
8 4 (14.81%) XML
9 3 (11.11%) PRINCE2
9 3 (11.11%) Oracle
9 3 (11.11%) CMS

Digital Marketing
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (11.11%) CMS
2 1 (3.70%) Sitecore CMS
Applications
1 1 (3.70%) MS Visio
Business Applications
1 4 (14.81%) Adobe Campaign
2 2 (7.41%) Eloqua
3 1 (3.70%) Oracle BRM
3 1 (3.70%) SAP BPC
Cloud Services
1 1 (3.70%) Amazon AWS
1 1 (3.70%) Amazon EC2
1 1 (3.70%) Amazon S3
1 1 (3.70%) Virtual Private Cloud
Communications & Networking
1 4 (14.81%) SMS
2 2 (7.41%) Internet
Database & Business Intelligence
1 1 (3.70%) Amazon RDS
General
1 27 (100.00%) Marketing
2 11 (40.74%) Finance
3 8 (29.63%) Manufacturing
4 6 (22.22%) Electronics
4 6 (22.22%) Retail
4 6 (22.22%) Telecoms
5 2 (7.41%) Brand Awareness
5 2 (7.41%) Pharmaceutical
6 1 (3.70%) Automotive
Job Titles
1 8 (29.63%) Architect
2 7 (25.93%) Marketing Manager
3 6 (22.22%) Programme Manager
4 4 (14.81%) Digital Marketing Manager
4 4 (14.81%) IT Manager
4 4 (14.81%) Project Manager
5 3 (11.11%) Marketing Project Manager
5 3 (11.11%) Solutions Architect
6 2 (7.41%) Business Change Manager
6 2 (7.41%) Developer
6 2 (7.41%) Digital Project Manager
6 2 (7.41%) IT Programme Manager
6 2 (7.41%) IT Project Manager
6 2 (7.41%) Transformation Manager
6 2 (7.41%) Transformation Project Manager
7 1 (3.70%) Business Change Programme Manager
7 1 (3.70%) DevOps Engineer
7 1 (3.70%) Digital Transformation Manager
7 1 (3.70%) Programme Change Manager
7 1 (3.70%) Sitecore Developer
Libraries, Frameworks & Software Standards
1 4 (14.81%) HTML
1 4 (14.81%) XML
2 2 (7.41%) Web Services
3 1 (3.70%) .NET
3 1 (3.70%) ASP.NET
3 1 (3.70%) LAMP
Miscellaneous
1 4 (14.81%) Social Media
2 2 (7.41%) Analytical Skills
2 2 (7.41%) Internet of Things
2 2 (7.41%) Life Science
2 2 (7.41%) Mobile App
3 1 (3.70%) Management Information System
3 1 (3.70%) N-Tier
Operating Systems
1 1 (3.70%) AIX
1 1 (3.70%) Linux
1 1 (3.70%) Unix
1 1 (3.70%) Windows
1 1 (3.70%) Windows Server
Processes & Methodologies
1 9 (33.33%) Agile Software Development
2 8 (29.63%) Marketing Automation
3 7 (25.93%) Programme Management
3 7 (25.93%) Waterfall
4 6 (22.22%) Business Intelligence
4 6 (22.22%) Content Management
4 6 (22.22%) CRM
5 5 (18.52%) Customer Engagement
6 4 (14.81%) Data Modelling
6 4 (14.81%) Web Development
7 3 (11.11%) Campaign Management
7 3 (11.11%) Identity Management
7 3 (11.11%) PRINCE2
7 3 (11.11%) System Integration Testing
7 3 (11.11%) User Acceptance Testing
8 2 (7.41%) Data Management
8 2 (7.41%) E-Commerce
8 2 (7.41%) PRINCE
8 2 (7.41%) Project Management
8 2 (7.41%) SEO
Programming Languages
1 4 (14.81%) JavaScript
1 4 (14.81%) SQL
2 1 (3.70%) PowerShell
Qualifications
1 3 (11.11%) SC Cleared
1 3 (11.11%) Security Cleared
2 2 (7.41%) Degree
2 2 (7.41%) Master's Degree
2 2 (7.41%) PMI Certification
2 2 (7.41%) PMP
3 1 (3.70%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 8 (29.63%) GDPR
2 2 (7.41%) QA
3 1 (3.70%) PMO
System Software
1 1 (3.70%) Docker
Systems Management
1 1 (3.70%) Ansible
1 1 (3.70%) Opscode Chef
1 1 (3.70%) Puppet
Vendors
1 8 (29.63%) Siebel
2 6 (22.22%) SAP
3 5 (18.52%) Adobe
4 3 (11.11%) Oracle
5 1 (3.70%) PayPal
5 1 (3.70%) Pega
5 1 (3.70%) Sitecore
5 1 (3.70%) WorldPay