The following table provides summary statistics for contract job vacancies advertised in Berkshire with a requirement for Copywriting skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Copywriting over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Copywriting
South East / Berkshire
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 103 121 114
Rank change year-on-year +18 -7  
Contract jobs citing Copywriting 2 4 4
As % of all contract IT jobs advertised in Berkshire 0.11% 0.17% 0.17%
As % of the Processes & Methodologies category 0.13% 0.21% 0.21%
Number of daily rates quoted 1 1 1
Median daily rate £225 £100 £220
Median daily rate % change year-on-year +125.00% -54.54%  
UK excluding London median daily rate £225 £200 £400
% change year-on-year +12.50% -50.00%  
Number of hourly rates quoted 0 2 0
Median hourly rate - £32.00 -
UK excluding London median hourly rate - £32.00 -

Copywriting is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Berkshire
Contract job vacancies with a requirement for process and methodology skills 1486 1903 1910
As % of all contract IT job vacancies advertised in Berkshire 81.29% 79.92% 79.35%
Number of daily rates quoted 706 1049 939
Median daily rate £425 £400 £395
Median daily rate % change year-on-year +6.25% +1.26%  
90% offered a daily rate of more than £300 £250 £245
10% offered a daily rate of more than £550 £525 £500
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 57 72 75
Median hourly rate £18.00 £19.61 £21.55
Median hourly rate % change year-on-year -8.21% -9.00%  
90% offered a hourly rate of more than £12.00 £12.00 £13.25
10% offered a hourly rate of more than £37.50 £32.00 £40.00
UK excluding London median hourly rate £34.75 £28.50 £30.00
% change year-on-year +21.92% -5.00%  

Copywriting
Job Vacancy Trend in Berkshire

The job posting trend of jobs advertised in Berkshire citing Copywriting as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Copywriting in Berkshire

Copywriting
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Copywriting in Berkshire.

Contractor daily rate trend for Copywriting in Berkshire

Copywriting
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Copywriting in Berkshire.

Contractor hourly rate trend for Copywriting in Berkshire

Copywriting
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the Berkshire region over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +13 1 - -
Copywriting
South East

For the 6 months to 28 June 2017, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Copywriting.

1 6 (100.00%) Marketing
2 5 (83.33%) Degree
3 4 (66.67%) Social Media
4 3 (50.00%) Agile Software Development
4 3 (50.00%) Matrix Organization
5 2 (33.33%) Marketing Automation
5 2 (33.33%) Digital Marketing
5 2 (33.33%) Marketing Strategy
6 1 (16.67%) Digital Media
6 1 (16.67%) Facebook
6 1 (16.67%) Twitter
6 1 (16.67%) Business Analytics
6 1 (16.67%) Analytics
6 1 (16.67%) Marketing Analytics
6 1 (16.67%) Marketo
6 1 (16.67%) HubSpot
6 1 (16.67%) Adobe Campaign
6 1 (16.67%) Brand Awareness
6 1 (16.67%) Marketing Management
6 1 (16.67%) Customer Engagement
6 1 (16.67%) Pay per click
6 1 (16.67%) Resource Management
6 1 (16.67%) Email Marketing
6 1 (16.67%) HTML
6 1 (16.67%) CSS
6 1 (16.67%) B2B
6 1 (16.67%) B2C
6 1 (16.67%) Adobe
6 1 (16.67%) Salesforce.com
6 1 (16.67%) Internet

Copywriting
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (16.67%) Adobe Campaign
Communications & Networking
1 1 (16.67%) Internet
General
1 6 (100.00%) Marketing
2 1 (16.67%) Advertising
2 1 (16.67%) Brand Awareness
2 1 (16.67%) Telecoms
Job Titles
1 3 (50.00%) Marketing Manager
1 3 (50.00%) Social Media Manager
2 1 (16.67%) Email Marketing Manager
2 1 (16.67%) Marketing Specialist
2 1 (16.67%) Social Media Specialist
Libraries, Frameworks & Software Standards
1 1 (16.67%) CSS
1 1 (16.67%) HTML
Miscellaneous
1 4 (66.67%) Social Media
2 1 (16.67%) Digital Media
2 1 (16.67%) Virtual Team
Processes & Methodologies
1 3 (50.00%) Agile Software Development
1 3 (50.00%) Matrix Organization
2 2 (33.33%) Digital Marketing
2 2 (33.33%) Marketing Automation
2 2 (33.33%) Marketing Strategy
3 1 (16.67%) Affiliate Marketing
3 1 (16.67%) Analytics
3 1 (16.67%) B2B
3 1 (16.67%) B2C
3 1 (16.67%) Business Analytics
3 1 (16.67%) Content Marketing
3 1 (16.67%) Content Marketing Strategy
3 1 (16.67%) Customer Engagement
3 1 (16.67%) Email Marketing
3 1 (16.67%) Global Marketing
3 1 (16.67%) Marketing Analytics
3 1 (16.67%) Marketing Management
3 1 (16.67%) Pay per click
3 1 (16.67%) Resource Management
3 1 (16.67%) SEO
Qualifications
1 5 (83.33%) Degree
2 1 (16.67%) Master's Degree
Vendors
1 1 (16.67%) Adobe
1 1 (16.67%) Facebook
1 1 (16.67%) HubSpot
1 1 (16.67%) Marketo
1 1 (16.67%) Salesforce.com
1 1 (16.67%) Twitter