Period
to 22 November 2017

The following table provides summary statistics for contract job vacancies advertised in Berkshire with a requirement for Copywriting skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Copywriting over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Copywriting
South East > Berkshire
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 159 159 174
Rank change year-on-year 0 +15 +10
Contract jobs citing Copywriting 5 10 7
As % of all contract IT jobs advertised in Berkshire 0.12% 0.23% 0.14%
As % of the Processes & Methodologies category 0.15% 0.29% 0.18%
Number of daily rates quoted 2 8 3
Berkshire median daily rate £275 £313 £175
Median daily rate % change year-on-year -12.00% +78.57% -33.33%
10th Percentile £234 £144 £159
90th Percentile £326 £429 £190
South East median daily rate £335 £300 £213
% change year-on-year +11.67% +40.85% -20.00%
Number of hourly rates quoted 0 2 2
Berkshire median hourly rate - £32.00 £107.50
Median hourly rate % change year-on-year - -70.23% -
South East median hourly rate - £32.00 £107.50
% change year-on-year - -70.23% +582.54%

Copywriting is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Berkshire
Contract vacancies with a requirement for process or methodology skills 3441 3497 3877
As % of all contract IT jobs advertised in Berkshire 83.58% 81.34% 78.48%
Number of daily rates quoted 1796 1882 2144
Berkshire median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% - +5.96%
10th Percentile £263 £250 £226
90th Percentile £588 £575 £550
South East median daily rate £425 £400 £393
% change year-on-year +6.25% +1.91% +4.67%
Number of hourly rates quoted 108 131 176
Berkshire median hourly rate £14.50 £18.00 £30.45
Median hourly rate % change year-on-year -19.44% -40.89% +77.45%
10th Percentile £11.25 £11.25 £13.25
90th Percentile £38.45 £48.75 £44.38
South East median hourly rate £23.00 £27.00 £26.60
% change year-on-year -14.81% +1.50% +52.00%

Copywriting
Job Vacancy Trend in Berkshire

Job postings citing Copywriting as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Copywriting in Berkshire

Copywriting
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Copywriting in Berkshire.

Contractor daily rate trend for Copywriting in Berkshire

Copywriting
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Copywriting in Berkshire.

Contractor hourly rate trend for Copywriting in Berkshire

Copywriting
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the Berkshire region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +14 3 £325 - 1
Copywriting
South East

For the 6 months to 22 November 2017, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Copywriting.

1 4 (80.00%) B2B
1 4 (80.00%) Marketing
2 3 (60.00%) Degree
2 3 (60.00%) Email Marketing
2 3 (60.00%) B2C
2 3 (60.00%) HTML
2 3 (60.00%) CSS
2 3 (60.00%) Marketo
2 3 (60.00%) Marketing Automation
3 2 (40.00%) Global Marketing
3 2 (40.00%) Project Management
3 2 (40.00%) Salesforce.com
4 1 (20.00%) Internet
4 1 (20.00%) Content Management
4 1 (20.00%) Social Media
4 1 (20.00%) Analytics
4 1 (20.00%) Blog
4 1 (20.00%) Publishing
4 1 (20.00%) Stakeholder Management
4 1 (20.00%) Agile Software Development
4 1 (20.00%) Adobe
4 1 (20.00%) Matrix Organization
4 1 (20.00%) Content Development
4 1 (20.00%) HubSpot
4 1 (20.00%) Adobe Campaign

Copywriting
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (20.00%) Adobe Campaign
Communications & Networking
1 1 (20.00%) Internet
General
1 4 (80.00%) Marketing
2 1 (20.00%) Publishing
Job Titles
1 3 (60.00%) Email Marketing Manager
1 3 (60.00%) Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (60.00%) CSS
1 3 (60.00%) HTML
Miscellaneous
1 1 (20.00%) Blog
1 1 (20.00%) Social Media
Processes & Methodologies
1 4 (80.00%) B2B
2 3 (60.00%) B2C
2 3 (60.00%) Email Marketing
2 3 (60.00%) Marketing Automation
3 2 (40.00%) Global Marketing
3 2 (40.00%) Project Management
4 1 (20.00%) Agile Software Development
4 1 (20.00%) Analytics
4 1 (20.00%) Content Development
4 1 (20.00%) Content Management
4 1 (20.00%) Matrix Organization
4 1 (20.00%) Stakeholder Management
Qualifications
1 3 (60.00%) Degree
Vendors
1 3 (60.00%) Marketo
2 2 (40.00%) Salesforce.com
3 1 (20.00%) Adobe
3 1 (20.00%) HubSpot