Period
to 23 January 2018

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Copywriting skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Copywriting over the 6 months to 23 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Copywriting
England > South East
6 months to
23 Jan 2018
Same period 2017 Same period 2016
Rank 355 333 375
Rank change year-on-year -22 +42 -8
Contract jobs citing Copywriting 24 26 13
As % of all contract IT jobs advertised in the South East 0.14% 0.17% 0.072%
As % of the Processes & Methodologies category 0.17% 0.21% 0.088%
Number of daily rates quoted 14 17 7
South East median daily rate £375 £325 £246
Median daily rate % change year-on-year +15.38% +32.11% -15.90%
10th Percentile £243 £192 £140
90th Percentile £450 £515 £259
England median daily rate £328 £310 £248
% change year-on-year +5.65% +25.00% +10.22%
Number of hourly rates quoted 0 3 2
South East median hourly rate - £21.50 £107.50
Median hourly rate % change year-on-year - -80.00% +667.86%
England median hourly rate £28.75 £21.50 £25.00
% change year-on-year +33.72% -14.00% -67.00%

Copywriting is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Contract vacancies with a requirement for process or methodology skills 13,740 12,542 14,701
As % of all contract IT jobs advertised in the South East 82.84% 82.21% 80.96%
Number of daily rates quoted 8,281 7,529 8,781
South East median daily rate £425 £413 £400
Median daily rate % change year-on-year +3.03% +3.13% +6.67%
10th Percentile £265 £250 £253
90th Percentile £581 £575 £538
England median daily rate £450 £435 £425
% change year-on-year +3.45% +2.35% +6.12%
Number of hourly rates quoted 417 503 621
South East median hourly rate £25.00 £24.50 £30.00
Median hourly rate % change year-on-year +2.04% -18.33% +62.16%
10th Percentile £11.20 £11.06 £12.00
90th Percentile £50.25 £49.49 £52.50
England median hourly rate £23.63 £25.00 £23.00
% change year-on-year -5.50% +8.70% +15.00%

Copywriting
Job Vacancy Trend in the South East

Job postings citing Copywriting as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Copywriting in the South East

Copywriting
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Copywriting in the South East.

Contractor daily rate trend for Copywriting in the South East

Copywriting
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Copywriting in the South East over the 6 months to 23 January 2018.

Contractor daily rate histogram for Copywriting in the South East

Copywriting
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Copywriting in the South East.

Contractor hourly rate trend for Copywriting in the South East

Copywriting
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the South East region over the 6 months to 23 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hampshire +4 6 £350 -32.04%
West Sussex 0 6 £335 +52.27% 1
Thames Valley -20 5 £325 -18.75%
Surrey -24 5 £450 +50.00%
Berkshire -17 3 £325 -18.75%
Buckinghamshire - 2 £325 -
Kent - 2 £263 -
East Sussex -6 1 £438 -
Copywriting
England

For the 6 months to 23 January 2018, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Copywriting.

1 11 (45.83%) Marketing
2 8 (33.33%) CMS
3 7 (29.17%) Intranet
4 6 (25.00%) Project Management
5 5 (20.83%) Degree
5 5 (20.83%) Content Management
5 5 (20.83%) Creative Thinking
5 5 (20.83%) Strategic Thinking
6 4 (16.67%) E-Commerce
7 3 (12.50%) Agile Software Development
7 3 (12.50%) Data Management
7 3 (12.50%) User Acceptance Testing
7 3 (12.50%) Test Scripting
7 3 (12.50%) Customer Engagement
7 3 (12.50%) Content Writing
8 2 (8.33%) Mobile First
8 2 (8.33%) Marketo
8 2 (8.33%) Marketing Automation
8 2 (8.33%) Global Marketing
8 2 (8.33%) Social Media
8 2 (8.33%) Email Marketing
8 2 (8.33%) HTML
8 2 (8.33%) CSS
8 2 (8.33%) Migration
8 2 (8.33%) B2B
8 2 (8.33%) B2C
9 1 (4.17%) NHS
9 1 (4.17%) Salesforce.com
9 1 (4.17%) Change Management
9 1 (4.17%) Workflow

Copywriting
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (33.33%) CMS
Cloud Services
1 1 (4.17%) Office 365
1 1 (4.17%) Yammer
Communications & Networking
1 7 (29.17%) Intranet
General
1 11 (45.83%) Marketing
2 1 (4.17%) Finance
2 1 (4.17%) Retail
Job Titles
1 3 (12.50%) Content Manager
1 3 (12.50%) Contracts Manager
1 3 (12.50%) Copywriter
1 3 (12.50%) Web Content Manager
1 3 (12.50%) Web Manager
2 2 (8.33%) Content Designer
2 2 (8.33%) Designer
2 2 (8.33%) Email Marketing Manager
2 2 (8.33%) Marketing Manager
3 1 (4.17%) Business Change Specialist
3 1 (4.17%) Change Manager
3 1 (4.17%) Digital Content Designer
3 1 (4.17%) Digital Designer
Libraries, Frameworks & Software Standards
1 2 (8.33%) CSS
1 2 (8.33%) HTML
Miscellaneous
1 2 (8.33%) Social Media
2 1 (4.17%) Graphic Design
2 1 (4.17%) NHS
2 1 (4.17%) User Experience
2 1 (4.17%) Xbox
Processes & Methodologies
1 6 (25.00%) Project Management
2 5 (20.83%) Content Management
2 5 (20.83%) Creative Thinking
2 5 (20.83%) Strategic Thinking
3 4 (16.67%) E-Commerce
4 3 (12.50%) Agile Software Development
4 3 (12.50%) Content Writing
4 3 (12.50%) Customer Engagement
4 3 (12.50%) Data Management
4 3 (12.50%) Test Scripting
4 3 (12.50%) User Acceptance Testing
5 2 (8.33%) B2B
5 2 (8.33%) B2C
5 2 (8.33%) Email Marketing
5 2 (8.33%) Global Marketing
5 2 (8.33%) Marketing Automation
5 2 (8.33%) Migration
5 2 (8.33%) Mobile First
6 1 (4.17%) Change Management
6 1 (4.17%) Stakeholder Management
Qualifications
1 5 (20.83%) Degree
2 1 (4.17%) BPSS Clearance
2 1 (4.17%) Security Cleared
Quality Assurance & Compliance
1 1 (4.17%) Disclosure Scotland
Vendors
1 2 (8.33%) Marketo
2 1 (4.17%) Salesforce.com