The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Copywriting skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Copywriting over the 3 months to 27 April 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Copywriting
England / South East
3 months to
27 Apr 2017
Same period 2016 Same period 2015
Rank 252 272 261
Rank change year-on-year +20 -11  
Contract jobs citing Copywriting 10 5 10
As % of all contract IT jobs advertised in the South East 0.12% 0.051% 0.100%
As % of the Processes & Methodologies category 0.15% 0.063% 0.13%
Number of daily rates quoted 1 1 4
Median daily rate £375 £100 £307
Median daily rate % change year-on-year +275.00% -67.42%  
UK excluding London median daily rate £219 £235 £307
% change year-on-year -6.91% -23.45%  
Number of hourly rates quoted 0 0 1
Median hourly rate - - £14.00
UK excluding London median hourly rate - - £14.00

Copywriting is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process and methodology skills.

Contract Process & Methodology Skills
South East
Contract job vacancies with a requirement for process and methodology skills 6695 7887 7939
As % of all contract IT job vacancies advertised in the South East 82.13% 80.89% 79.16%
Number of daily rates quoted 3868 4914 4457
Median daily rate £425 £400 £398
Median daily rate % change year-on-year +6.25% +0.62%  
90% offered a daily rate of more than £288 £275 £270
10% offered a daily rate of more than £550 £538 £525
UK excluding London median daily rate £415 £400 £393
% change year-on-year +3.75% +1.91%  
Number of hourly rates quoted 263 261 288
Median hourly rate £31.50 £35.00 £33.00
Median hourly rate % change year-on-year -10.00% +6.06%  
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £57.00 £48.50 £47.50
UK excluding London median hourly rate £37.24 £36.00 £30.50
% change year-on-year +3.43% +18.03%  

Copywriting
Job Vacancy Trend in the South East

The job posting trend of jobs advertised in the South East citing Copywriting as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Copywriting in the South East

Copywriting
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Copywriting in the South East.

Contractor daily rate trend for Copywriting in the South East

Copywriting
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Copywriting in the South East.

Contractor hourly rate trend for Copywriting in the South East

Copywriting
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the South East region over the 3 months to 27 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +22 4 - -
Kent - 3 £375 -
Surrey +2 2 - -
Middlesex +4 1 - -
Copywriting
England

For the 6 months to 27 April 2017, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Copywriting.

1 11 (45.83%) CSS
1 11 (45.83%) HTML
1 11 (45.83%) User Experience
2 10 (41.67%) Wireframes
2 10 (41.67%) Prototyping
3 9 (37.50%) Marketing
4 8 (33.33%) QA
4 8 (33.33%) Axure RP
4 8 (33.33%) Fireworks
4 8 (33.33%) Local Government
4 8 (33.33%) Photoshop
4 8 (33.33%) Service Design
4 8 (33.33%) Coaching
5 6 (25.00%) Agile Software Development
5 6 (25.00%) Social Media
5 6 (25.00%) Digital Marketing
6 5 (20.83%) Pay per click
6 5 (20.83%) Project Management
6 5 (20.83%) SEO
6 5 (20.83%) Finance
7 4 (16.67%) Advertising
7 4 (16.67%) Degree
8 3 (12.50%) Brand Management
8 3 (12.50%) Risk Management
8 3 (12.50%) Stakeholder Management
9 2 (8.33%) Scrum
9 2 (8.33%) Flash
9 2 (8.33%) E-Commerce
9 2 (8.33%) Time Management
9 2 (8.33%) Marketing Management

Copywriting
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.17%) CMS
Applications
1 8 (33.33%) Fireworks
1 8 (33.33%) Photoshop
Cloud Services
1 2 (8.33%) SaaS
Communications & Networking
1 1 (4.17%) Internet
Database & Business Intelligence
1 2 (8.33%) Big Data
Development Applications
1 8 (33.33%) Axure RP
2 1 (4.17%) JIRA
General
1 9 (37.50%) Marketing
2 8 (33.33%) Local Government
3 5 (20.83%) Finance
4 4 (16.67%) Advertising
5 1 (4.17%) Brand Awareness
5 1 (4.17%) Retail
5 1 (4.17%) Telecoms
Job Titles
1 5 (20.83%) Marketing Manager
2 2 (8.33%) Copywriter
2 2 (8.33%) Designer
2 2 (8.33%) Social Media Manager
2 2 (8.33%) UX Designer
3 1 (4.17%) Big Data Manager
3 1 (4.17%) Content Manager
3 1 (4.17%) Digital Communications Manager
3 1 (4.17%) Digital Content Manager
3 1 (4.17%) Digital Delivery Manager
3 1 (4.17%) Digital Marketing Manager
3 1 (4.17%) HR Specialist
3 1 (4.17%) Marketing Communications Manager
3 1 (4.17%) Marketing Specialist
3 1 (4.17%) QA Leader
3 1 (4.17%) Social Media Specialist
3 1 (4.17%) UX Developer
3 1 (4.17%) Web Development Manager
3 1 (4.17%) Web Manager
3 1 (4.17%) Web Project Manager
Libraries, Frameworks & Software Standards
1 11 (45.83%) CSS
1 11 (45.83%) HTML
2 2 (8.33%) CSS3
2 2 (8.33%) Flash
2 2 (8.33%) HTML5
Miscellaneous
1 11 (45.83%) User Experience
2 6 (25.00%) Social Media
3 2 (8.33%) Analytical Skills
4 1 (4.17%) Digital Media
4 1 (4.17%) Virtual Team
Processes & Methodologies
1 10 (41.67%) Prototyping
1 10 (41.67%) Wireframes
2 8 (33.33%) Coaching
2 8 (33.33%) Service Design
3 6 (25.00%) Agile Software Development
3 6 (25.00%) Digital Marketing
4 5 (20.83%) Pay per click
4 5 (20.83%) Project Management
4 5 (20.83%) SEO
5 3 (12.50%) Brand Management
5 3 (12.50%) Risk Management
5 3 (12.50%) Stakeholder Management
6 2 (8.33%) Content Development
6 2 (8.33%) Creative Marketing
6 2 (8.33%) E-Commerce
6 2 (8.33%) Marketing Management
6 2 (8.33%) Marketing Strategy
6 2 (8.33%) Matrix Organization
6 2 (8.33%) Scrum
6 2 (8.33%) Time Management
Programming Languages
1 1 (4.17%) JavaScript
Qualifications
1 4 (16.67%) Degree
2 1 (4.17%) Security Cleared
Quality Assurance & Compliance
1 8 (33.33%) QA
Systems Management
1 1 (4.17%) TeamSite
Vendors
1 1 (4.17%) Adobe
1 1 (4.17%) Facebook
1 1 (4.17%) Twitter