The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 3 months to 30 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
South East / Berkshire
3 months to
30 Mar 2017
Same period 2016 Same period 2015
Rank 23 33 54
Rank change year-on-year +10 +21  
Contract jobs citing Marketing 107 121 101
As % of all contract IT jobs advertised in Berkshire 5.85% 4.88% 3.43%
As % of the General category 13.86% 12.16% 8.39%
Number of daily rates quoted 51 54 47
Median daily rate £396 £335 £345
Median daily rate % change year-on-year +18.20% -2.89%  
90% offered a daily rate of more than £180 £197 £130
10% offered a daily rate of more than £530 £475 £466
UK excluding London median daily rate £400 £365 £360
% change year-on-year +9.58% +1.38%  
Number of hourly rates quoted 6 7 7
Median hourly rate £28.25 £16.00 £16.25
Median hourly rate % change year-on-year +76.56% -1.53%  
90% offered a hourly rate of more than £15.00 £14.70 £14.30
10% offered a hourly rate of more than £32.75 £20.00 £17.35
UK excluding London median hourly rate £30.50 £19.00 £16.25
% change year-on-year +60.52% +16.92%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for common skills.

General Skills
Berkshire
Contract job vacancies with a requirement for common skills 772 995 1204
As % of all contract IT job vacancies advertised in Berkshire 42.21% 40.09% 40.94%
Number of daily rates quoted 314 414 545
Median daily rate £425 £400 £375
Median daily rate % change year-on-year +6.25% +6.66%  
90% offered a daily rate of more than £200 £250 £200
10% offered a daily rate of more than £550 £550 £525
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% -  
Number of hourly rates quoted 33 20 29
Median hourly rate £15.00 £16.00 £17.00
Median hourly rate % change year-on-year -6.25% -5.88%  
90% offered a hourly rate of more than £13.00 £13.12 £13.65
10% offered a hourly rate of more than £38.00 £49.00 £32.30
UK excluding London median hourly rate £26.83 £30.00 £24.00
% change year-on-year -10.56% +25.00%  

Marketing
Job Vacancy Trend in Berkshire

The job posting trend of jobs advertised in Berkshire citing Marketing as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Marketing in Berkshire

Marketing
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Berkshire.

Contractor daily rate trend for Marketing in Berkshire

Marketing
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Marketing in Berkshire over the 3 months to 30 March 2017.

Contractor daily rate histogram for Marketing in Berkshire

Marketing
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Berkshire.

Contractor hourly rate trend for Marketing in Berkshire

Marketing
Contractor Hourly Rate Histogram in Berkshire

The hourly rate distribution of IT jobs citing Marketing in Berkshire over the 3 months to 30 March 2017.

Contractor hourly rate histogram for Marketing in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 3 months to 30 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +15 52 £413 +61.76% 10
Slough +20 16 £340 -34.45% 6
Maidenhead -2 9 £275 -2.65% 5
Bracknell -20 4 - - 2
Newbury +5 3 £375 - 6
Marketing
South East

For the 6 months to 30 March 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Marketing.

1 73 (36.87%) Finance
2 55 (27.78%) Telecoms
3 50 (25.25%) Analytics
4 45 (22.73%) Digital Marketing
5 42 (21.21%) Business Intelligence
6 39 (19.70%) Analytical Skills
7 38 (19.19%) CRM
8 37 (18.69%) Degree
9 31 (15.66%) HTML
10 28 (14.14%) SAP
10 28 (14.14%) Programme Management
11 25 (12.63%) Agile Software Development
12 24 (12.12%) Stakeholder Management
13 23 (11.62%) Manufacturing
14 20 (10.10%) Electronics
14 20 (10.10%) SAP Oil and Gas
14 20 (10.10%) SQL
14 20 (10.10%) E-Commerce
15 19 (9.60%) User Experience
16 18 (9.09%) CSS
16 18 (9.09%) Project Management
17 17 (8.59%) JavaScript
17 17 (8.59%) Microsoft
17 17 (8.59%) Google
18 16 (8.08%) Adobe
18 16 (8.08%) MS Excel
19 15 (7.58%) Content Management
20 13 (6.57%) Business Analysis
20 13 (6.57%) Workflow
20 13 (6.57%) Migration

Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (5.56%) Adobe Experience Manager
2 9 (4.55%) CMS
3 6 (3.03%) Apache Spark
3 6 (3.03%) SAS
4 3 (1.52%) Confluence
4 3 (1.52%) SharePoint
5 2 (1.01%) SugarCRM
5 2 (1.01%) WordPress
6 1 (0.51%) Apache
6 1 (0.51%) Drupal
6 1 (0.51%) IIS
6 1 (0.51%) SharePoint Server
Applications
1 16 (8.08%) MS Excel
2 11 (5.56%) MS PowerPoint
3 4 (2.02%) MS Office
3 4 (2.02%) Photoshop
4 3 (1.52%) MS Project
5 2 (1.01%) Adobe Illustrator
6 1 (0.51%) MS Visio
6 1 (0.51%) Spreadsheet
6 1 (0.51%) SPSS
Business Applications
1 20 (10.10%) SAP Oil and Gas
2 7 (3.54%) Eloqua
3 6 (3.03%) NetSuite
4 4 (2.02%) BigMachines
5 2 (1.01%) SAP Hybris
6 1 (0.51%) Adobe Campaign
6 1 (0.51%) Dynamics CRM
6 1 (0.51%) Dynamics GP
6 1 (0.51%) Dynamics NAV
6 1 (0.51%) Oracle CRM
6 1 (0.51%) SAP ERP
6 1 (0.51%) SAP MDG
6 1 (0.51%) SAP MDM
Cloud Services
1 10 (5.05%) Google Analytics
2 8 (4.04%) SmartFocus
3 5 (2.53%) Microsoft Azure
4 4 (2.02%) Office 365
5 3 (1.52%) Amazon AWS
5 3 (1.52%) Cloud Computing
6 2 (1.01%) Amazon EC2
6 2 (1.01%) CallidusCloud
6 2 (1.01%) Force.com
6 2 (1.01%) SaaS
7 1 (0.51%) GoToWebinar
7 1 (0.51%) Taleo
Communications & Networking
1 11 (5.56%) SMS
2 9 (4.55%) Internet
3 3 (1.52%) LAN
4 2 (1.01%) Broadband
4 2 (1.01%) Firewall
4 2 (1.01%) IP Telephony
4 2 (1.01%) MPLS
4 2 (1.01%) TCP/IP
4 2 (1.01%) Wireless
4 2 (1.01%) WLAN
5 1 (0.51%) 2G
5 1 (0.51%) 3G
5 1 (0.51%) BGP
5 1 (0.51%) Extranet
5 1 (0.51%) FTP
5 1 (0.51%) HTTP
5 1 (0.51%) Intranet
5 1 (0.51%) OSPF
5 1 (0.51%) SSH
5 1 (0.51%) Telnet
Database & Business Intelligence
1 10 (5.05%) Big Data
1 10 (5.05%) Power BI
1 10 (5.05%) SQL Server
2 9 (4.55%) BusinessObjects
3 8 (4.04%) Data Warehouse
4 7 (3.54%) Hadoop
4 7 (3.54%) SQL Server 2012
5 6 (3.03%) SQL Server Integration Services
6 5 (2.53%) Enterprise Data Warehouse
6 5 (2.53%) MS Access
7 4 (2.02%) BusinessObjects Dashboards
7 4 (2.02%) RDBMS
7 4 (2.02%) Relational Database
8 3 (1.52%) BusinessObjects Web Intelligence
8 3 (1.52%) HBase
8 3 (1.52%) NoSQL
8 3 (1.52%) PostgreSQL
8 3 (1.52%) SQL Server Analysis Services
8 3 (1.52%) SQL Server Reporting Services
9 2 (1.01%) MariaDB
Development Applications
1 8 (4.04%) JIRA
2 4 (2.02%) Dreamweaver
3 1 (0.51%) JUnit
3 1 (0.51%) MSI
General
1 73 (36.87%) Finance
2 55 (27.78%) Telecoms
3 23 (11.62%) Manufacturing
4 20 (10.10%) Electronics
5 12 (6.06%) Legal
6 11 (5.56%) Advertising
6 11 (5.56%) Retail
7 10 (5.05%) German Language
7 10 (5.05%) Publishing
8 8 (4.04%) Mandarin Language
9 7 (3.54%) Financial Institution
9 7 (3.54%) Pharmaceutical
10 6 (3.03%) Spanish Language
11 5 (2.53%) Banking
12 3 (1.52%) French Language
13 2 (1.01%) Billing
13 2 (1.01%) Brand Awareness
13 2 (1.01%) Games
14 1 (0.51%) Aerospace
Job Titles
1 33 (16.67%) Analyst
2 25 (12.63%) Marketing Manager
3 18 (9.09%) Business Analyst
4 17 (8.59%) Developer
5 13 (6.57%) Product Manager
6 12 (6.06%) Project Manager
7 8 (4.04%) Architect
7 8 (4.04%) Consultant
8 7 (3.54%) Business Manager
8 7 (3.54%) Data Analyst
8 7 (3.54%) Digital Executive
8 7 (3.54%) Digital Marketing Executive
8 7 (3.54%) Marketing Executive
9 6 (3.03%) Marketing Assistant
9 6 (3.03%) Salesforce Analyst
9 6 (3.03%) Salesforce Business Analyst
9 6 (3.03%) Senior Analyst
9 6 (3.03%) Senior Business Analyst
9 6 (3.03%) Web Manager
9 6 (3.03%) Web Producer
Libraries, Frameworks & Software Standards
1 31 (15.66%) HTML
2 18 (9.09%) CSS
3 13 (6.57%) XML
4 4 (2.02%) Velocity
4 4 (2.02%) XSD
5 3 (1.52%) HTML5
5 3 (1.52%) LAMP
5 3 (1.52%) Mason
6 2 (1.01%) .NET
6 2 (1.01%) ATL
6 2 (1.01%) CSS3
6 2 (1.01%) Visualforce
6 2 (1.01%) WebCenter
7 1 (0.51%) ASP.NET
7 1 (0.51%) ASP.NET MVC
7 1 (0.51%) ASP.NET Web Forms
7 1 (0.51%) jQuery
7 1 (0.51%) Kafka
7 1 (0.51%) Razor View Engine
7 1 (0.51%) REST
Miscellaneous
1 39 (19.70%) Analytical Skills
2 19 (9.60%) User Experience
3 10 (5.05%) Management Information System
3 10 (5.05%) Social Media
4 7 (3.54%) Credit Risk
5 4 (2.02%) Data Centre
5 4 (2.02%) W3C
6 3 (1.52%) Mobile App
7 2 (1.01%) Digital Media
7 2 (1.01%) FMCG
7 2 (1.01%) Graphic Design
8 1 (0.51%) Chip and PIN
8 1 (0.51%) Clustering
8 1 (0.51%) Computer Science
8 1 (0.51%) EPoS
8 1 (0.51%) Foreign Exchange (FX)
8 1 (0.51%) IVR
8 1 (0.51%) Replication
8 1 (0.51%) Smartphone
8 1 (0.51%) Xbox
Operating Systems
1 5 (2.53%) Windows
2 4 (2.02%) Linux
3 1 (0.51%) Android
3 1 (0.51%) Red Hat Enterprise Linux
3 1 (0.51%) Windows 10
3 1 (0.51%) Windows Server
3 1 (0.51%) Windows Server 2012
Processes & Methodologies
1 50 (25.25%) Analytics
2 45 (22.73%) Digital Marketing
3 42 (21.21%) Business Intelligence
4 38 (19.19%) CRM
5 28 (14.14%) Programme Management
6 25 (12.63%) Agile Software Development
7 24 (12.12%) Stakeholder Management
8 20 (10.10%) E-Commerce
9 18 (9.09%) Project Management
10 15 (7.58%) Content Management
11 13 (6.57%) Business Analysis
11 13 (6.57%) Migration
11 13 (6.57%) Workflow
12 12 (6.06%) Change Management
12 12 (6.06%) Information Management
12 12 (6.06%) SEO
13 11 (5.56%) Marketing Automation
14 10 (5.05%) Data Management
14 10 (5.05%) ERP
14 10 (5.05%) Global Marketing
Programming Languages
1 20 (10.10%) SQL
2 17 (8.59%) JavaScript
3 11 (5.56%) Java
4 7 (3.54%) Python
5 4 (2.02%) PL/SQL
5 4 (2.02%) Scala
6 3 (1.52%) Bash Shell
6 3 (1.52%) PHP
7 2 (1.01%) Apex Code
8 1 (0.51%) C#
8 1 (0.51%) Go
8 1 (0.51%) Perl
8 1 (0.51%) Ruby
Qualifications
1 37 (18.69%) Degree
2 7 (3.54%) MBA
3 2 (1.01%) CCIE
3 2 (1.01%) CCNP
3 2 (1.01%) Cisco Certification
3 2 (1.01%) ITIL Foundation Certificate
3 2 (1.01%) PMP
4 1 (0.51%) ACCA
4 1 (0.51%) CCIP
4 1 (0.51%) CIMA
4 1 (0.51%) HND
4 1 (0.51%) MCP
4 1 (0.51%) Microsoft Certification
4 1 (0.51%) PMI Certification
4 1 (0.51%) PRINCE2 Practitioner
4 1 (0.51%) SC Cleared
4 1 (0.51%) Security Cleared
Quality Assurance & Compliance
1 10 (5.05%) QA
2 3 (1.52%) GMP
3 2 (1.01%) Data Quality
3 2 (1.01%) PMO
4 1 (0.51%) GAAP
4 1 (0.51%) GDPR
4 1 (0.51%) SLA
System Software
1 3 (1.52%) Docker
2 2 (1.01%) NFS
2 2 (1.01%) Samba
2 2 (1.01%) Squid
3 1 (0.51%) HDFS
3 1 (0.51%) Hyper-V
3 1 (0.51%) VMware ESXi
3 1 (0.51%) VMware Infrastructure
3 1 (0.51%) vSphere
Systems Management
1 7 (3.54%) TeamSite
2 3 (1.52%) Ansible
3 2 (1.01%) Nagios
4 1 (0.51%) Puppet
4 1 (0.51%) vRealize
Vendors
1 28 (14.14%) SAP
2 17 (8.59%) Google
2 17 (8.59%) Microsoft
3 16 (8.08%) Adobe
4 13 (6.57%) Oracle
5 12 (6.06%) Salesforce.com
6 9 (4.55%) HP
6 9 (4.55%) Tableau
7 8 (4.04%) IBM
8 5 (2.53%) hybris
8 5 (2.53%) Pega
8 5 (2.53%) Salesforce Marketing Cloud
8 5 (2.53%) VMware
9 4 (2.02%) Apttus
9 4 (2.02%) Cisco
9 4 (2.02%) Marketo
9 4 (2.02%) Thunderhead
9 4 (2.02%) Twitter
10 3 (1.52%) Callidus
11 2 (1.01%) Pardot
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