Period
to 19 November 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 19 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
South East > Berkshire
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 28 27 19
Rank change year-on-year -1 -8 +13
Contract jobs citing Marketing 216 243 315
As % of all contract IT jobs advertised in Berkshire 5.34% 5.71% 6.26%
As % of the General category 13.39% 14.96% 15.18%
Number of daily rates quoted 85 118 166
Berkshire median daily rate £413 £375 £340
Median daily rate % change year-on-year +10.00% +10.29% -2.86%
10th Percentile £165 £188 £185
90th Percentile £519 £488 £504
South East median daily rate £413 £375 £375
% change year-on-year +10.00% - +7.14%
Number of hourly rates quoted 12 24 24
Berkshire median hourly rate £19.00 £17.75 £20.00
Median hourly rate % change year-on-year +7.04% -11.25% +25.00%
10th Percentile £13.10 £12.50 £11.83
90th Percentile £38.00 £30.25 £36.38
South East median hourly rate £18.00 £17.50 £20.00
% change year-on-year +2.86% -12.50% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for common skills.

All General Skills
Berkshire
Contract vacancies with a requirement for common skills 1613 1624 2075
As % of all contract IT jobs advertised in Berkshire 39.85% 38.15% 41.24%
Number of daily rates quoted 694 736 1037
Berkshire median daily rate £425 £400 £388
Median daily rate % change year-on-year +6.25% +3.23% +3.33%
10th Percentile £250 £215 £204
90th Percentile £600 £575 £538
South East median daily rate £425 £401 £400
% change year-on-year +6.12% +0.13% +6.67%
Number of hourly rates quoted 54 66 55
Berkshire median hourly rate £18.00 £18.00 £22.50
Median hourly rate % change year-on-year - -20.00% +30.43%
10th Percentile £11.25 £11.75 £13.00
90th Percentile £41.05 £42.63 £46.60
South East median hourly rate £20.00 £25.00 £22.50
% change year-on-year -20.00% +11.11% +28.57%

Marketing
Job Vacancy Trend in Berkshire

Job postings citing Marketing as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Marketing in Berkshire

Marketing
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Berkshire.

Contractor daily rate trend for Marketing in Berkshire

Marketing
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Marketing in Berkshire over the 6 months to 19 November 2017.

Contractor daily rate histogram for Marketing in Berkshire

Marketing
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Berkshire.

Contractor hourly rate trend for Marketing in Berkshire

Marketing
Contractor Hourly Rate Histogram in Berkshire

The hourly rate distribution of IT jobs citing Marketing in Berkshire over the 6 months to 19 November 2017.

Contractor hourly rate histogram for Marketing in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -12 54 £388 +5.44% 4
Maidenhead +9 38 £388 -8.82% 4
Bracknell -13 22 £165 -49.23% 2
Slough 0 13 £450 +24.14% 2
Newbury -7 5 - -
Windsor +4 4 £444 -4.05%
Wokingham +10 3 - - 1
Marketing
South East

For the 6 months to 19 November 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Marketing.

1 61 (28.24%) Telecoms
2 50 (23.15%) Digital Marketing
3 45 (20.83%) Finance
4 43 (19.91%) Analytical Skills
5 40 (18.52%) Agile Software Development
6 37 (17.13%) Business Intelligence
6 37 (17.13%) Analytics
7 35 (16.20%) Social Media
8 32 (14.81%) Salesforce.com
9 31 (14.35%) SAP
9 31 (14.35%) Microsoft Excel
9 31 (14.35%) Stakeholder Management
10 30 (13.89%) CRM
11 28 (12.96%) Microsoft
11 28 (12.96%) Project Management
12 26 (12.04%) Programme Management
13 25 (11.57%) Degree
13 25 (11.57%) Electronics
13 25 (11.57%) E-Commerce
14 22 (10.19%) Microsoft PowerPoint
15 21 (9.72%) Manufacturing
16 20 (9.26%) SEO
17 19 (8.80%) HTML
17 19 (8.80%) Photoshop
18 18 (8.33%) Scrum
18 18 (8.33%) Retail
18 18 (8.33%) User Experience
19 17 (7.87%) Content Management
19 17 (7.87%) Adobe
20 16 (7.41%) Oracle

Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (5.56%) CMS
2 11 (5.09%) SharePoint
3 7 (3.24%) Confluence
4 6 (2.78%) MS Project Server
5 2 (0.93%) Drupal
5 2 (0.93%) OpenStack
6 1 (0.46%) JBoss
6 1 (0.46%) MS Exchange
6 1 (0.46%) SAS
Applications
1 31 (14.35%) Microsoft Excel
2 22 (10.19%) Microsoft PowerPoint
3 19 (8.80%) Photoshop
4 14 (6.48%) Microsoft Office
5 12 (5.56%) Adobe Illustrator
6 10 (4.63%) Microsoft Project
7 4 (1.85%) MS Visio
8 2 (0.93%) InDesign
8 2 (0.93%) Spreadsheet
9 1 (0.46%) Adobe Creative Suite
9 1 (0.46%) OmniGraffle
9 1 (0.46%) SPSS
Business Applications
1 8 (3.70%) Eloqua
2 7 (3.24%) Dynamics CRM
2 7 (3.24%) NetSuite
3 4 (1.85%) FastStats
4 2 (0.93%) Oracle CRM
4 2 (0.93%) Oracle CRM On Demand
4 2 (0.93%) SAP BPC
4 2 (0.93%) Sprinklr
4 2 (0.93%) WebTrends
5 1 (0.46%) Adobe Campaign
5 1 (0.46%) Radian6
5 1 (0.46%) Salesforce.com CRM
Cloud Services
1 7 (3.24%) Adobe Analytics
1 7 (3.24%) Microsoft Azure
2 6 (2.78%) Google Analytics
3 5 (2.31%) Salesforce Sales Cloud
3 5 (2.31%) Salesforce Service Cloud
4 3 (1.39%) Office 365
5 2 (0.93%) Amazon AWS
6 1 (0.46%) Amazon EC2
6 1 (0.46%) Azure Active Directory
6 1 (0.46%) CallidusCloud
6 1 (0.46%) FinancialForce
6 1 (0.46%) Force.com
6 1 (0.46%) Heroku
6 1 (0.46%) IaaS
6 1 (0.46%) SaaS
6 1 (0.46%) Slack
6 1 (0.46%) Trello
Communications & Networking
1 5 (2.31%) Value-Added Service
2 4 (1.85%) 3GPP
2 4 (1.85%) Diameter Protocol
2 4 (1.85%) Internet
2 4 (1.85%) LAN
2 4 (1.85%) SMS
3 3 (1.39%) 4G
3 3 (1.39%) Firewall
3 3 (1.39%) Intranet
3 3 (1.39%) Network Security
3 3 (1.39%) WAN
4 2 (0.93%) 3G
4 2 (0.93%) Broadband
4 2 (0.93%) DHCP
4 2 (0.93%) DNS
4 2 (0.93%) LDAP
4 2 (0.93%) LTE
4 2 (0.93%) VoLTE
5 1 (0.46%) TCP/IP
5 1 (0.46%) VPN
Database & Business Intelligence
1 6 (2.78%) Data Warehouse
2 5 (2.31%) Relational Database
2 5 (2.31%) SQL Server
3 3 (1.39%) BusinessObjects
4 2 (0.93%) Big Data
4 2 (0.93%) MongoDB
4 2 (0.93%) Oracle ODI
5 1 (0.46%) Apache Cassandra
5 1 (0.46%) MySQL
5 1 (0.46%) NoSQL
5 1 (0.46%) Oracle Reports
5 1 (0.46%) Power BI
5 1 (0.46%) QlikView
Development Applications
1 9 (4.17%) JIRA
2 5 (2.31%) Dreamweaver
3 1 (0.46%) Atlassian Bamboo
3 1 (0.46%) Axure RP
3 1 (0.46%) Git (software)
3 1 (0.46%) git-flow
3 1 (0.46%) Jenkins
3 1 (0.46%) Maven
3 1 (0.46%) Oracle APEX
3 1 (0.46%) Sonatype Nexus
3 1 (0.46%) TeamCity
General
1 61 (28.24%) Telecoms
2 45 (20.83%) Finance
3 25 (11.57%) Electronics
4 21 (9.72%) Manufacturing
5 18 (8.33%) Retail
6 12 (5.56%) Legal
7 10 (4.63%) Publishing
8 8 (3.70%) Pharmaceutical
9 7 (3.24%) Advertising
10 6 (2.78%) Multimedia
11 5 (2.31%) Banking
12 4 (1.85%) Billing
12 4 (1.85%) Games
13 3 (1.39%) German Language
14 2 (0.93%) General Ledger
14 2 (0.93%) Italian Language
14 2 (0.93%) Japanese Language
14 2 (0.93%) Korean Language
14 2 (0.93%) Russian Language
15 1 (0.46%) Financial Institution
Job Titles
1 48 (22.22%) Analyst
2 20 (9.26%) Project Manager
3 17 (7.87%) Business Analyst
4 14 (6.48%) Marketing Specialist
5 13 (6.02%) Designer
5 13 (6.02%) Marketing Manager
6 12 (5.56%) Architect
7 11 (5.09%) Consultant
8 10 (4.63%) Developer
9 9 (4.17%) Web Manager
10 7 (3.24%) Digital Designer
11 6 (2.78%) CRM Analyst
11 6 (2.78%) CRM Business Analyst
11 6 (2.78%) Marketing Consultant
11 6 (2.78%) Operations Analyst
11 6 (2.78%) SEO Specialist
12 5 (2.31%) Business Intelligence Analyst
12 5 (2.31%) Data Analyst
12 5 (2.31%) Junior
12 5 (2.31%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 19 (8.80%) HTML
2 12 (5.56%) CSS
3 5 (2.31%) Visualforce
4 4 (1.85%) XML
5 3 (1.39%) .NET
5 3 (1.39%) Flash
5 3 (1.39%) Web Services
6 2 (0.93%) ASP.NET
6 2 (0.93%) COM
6 2 (0.93%) LINQ
6 2 (0.93%) Mason
6 2 (0.93%) Middleware
6 2 (0.93%) SOAP
6 2 (0.93%) WebCenter
7 1 (0.46%) CSS3
7 1 (0.46%) HTML5
7 1 (0.46%) jQuery
7 1 (0.46%) Oracle GoldenGate
7 1 (0.46%) pytest
7 1 (0.46%) REST
Miscellaneous
1 43 (19.91%) Analytical Skills
2 35 (16.20%) Social Media
3 18 (8.33%) User Experience
4 9 (4.17%) Video Editing
5 8 (3.70%) Virtual Team
6 6 (2.78%) FMCG
7 5 (2.31%) Digital Media
8 4 (1.85%) Blog
8 4 (1.85%) Computer Science
9 3 (1.39%) Data Centre
9 3 (1.39%) Management Information System
9 3 (1.39%) W3C
10 2 (0.93%) Algorithms
10 2 (0.93%) Data Structures
10 2 (0.93%) Enterprise Software
10 2 (0.93%) Graphic Design
10 2 (0.93%) Pricing Data
10 2 (0.93%) Public Cloud
10 2 (0.93%) Replication
10 2 (0.93%) Taxonomies
Operating Systems
1 3 (1.39%) Windows
2 1 (0.46%) Linux
2 1 (0.46%) Unix
2 1 (0.46%) Windows 10
2 1 (0.46%) Windows 7
2 1 (0.46%) Windows Server
Processes & Methodologies
1 50 (23.15%) Digital Marketing
2 40 (18.52%) Agile Software Development
3 37 (17.13%) Analytics
3 37 (17.13%) Business Intelligence
4 31 (14.35%) Stakeholder Management
5 30 (13.89%) CRM
6 28 (12.96%) Project Management
7 26 (12.04%) Programme Management
8 25 (11.57%) E-Commerce
9 20 (9.26%) SEO
10 18 (8.33%) Scrum
11 17 (7.87%) Content Management
12 15 (6.94%) B2C
12 15 (6.94%) Migration
13 14 (6.48%) B2B
13 14 (6.48%) Collaborative Working
14 13 (6.02%) Marketing Strategy
15 12 (5.56%) Digital Analytics
15 12 (5.56%) Global Marketing
16 11 (5.09%) Data Migration
Programming Languages
1 15 (6.94%) SQL
2 5 (2.31%) Apex Code
3 4 (1.85%) Java
4 3 (1.39%) C#
4 3 (1.39%) JavaScript
5 2 (0.93%) PHP
5 2 (0.93%) Python
6 1 (0.46%) Bash Shell
6 1 (0.46%) Groovy
6 1 (0.46%) Perl
6 1 (0.46%) PL/SQL
6 1 (0.46%) R
6 1 (0.46%) Shell Script
6 1 (0.46%) SOQL
6 1 (0.46%) SOSL
6 1 (0.46%) VBA
Qualifications
1 25 (11.57%) Degree
2 8 (3.70%) PMI Certification
2 8 (3.70%) PMP
3 4 (1.85%) ACCA
3 4 (1.85%) CIMA
4 2 (0.93%) Computer Science Degree
4 2 (0.93%) SC Cleared
4 2 (0.93%) Security Cleared
5 1 (0.46%) BPSS Clearance
5 1 (0.46%) CCIE
5 1 (0.46%) Cisco Certification
5 1 (0.46%) CISM
5 1 (0.46%) CRISC
5 1 (0.46%) MBA
Quality Assurance & Compliance
1 10 (4.63%) Data Quality
2 6 (2.78%) GDPR
3 4 (1.85%) PMO
4 2 (0.93%) ISO/IEC 27001
4 2 (0.93%) PCI DSS
5 1 (0.46%) COBIT
5 1 (0.46%) GMP
5 1 (0.46%) IFRS
5 1 (0.46%) QA
System Software
1 4 (1.85%) Active Directory
2 1 (0.46%) Docker
2 1 (0.46%) Hyper-V
2 1 (0.46%) VMware Infrastructure
Systems Management
1 1 (0.46%) Ansible
1 1 (0.46%) Kubernetes
1 1 (0.46%) Opscode Chef
1 1 (0.46%) Puppet
1 1 (0.46%) Salt
1 1 (0.46%) SCCM
1 1 (0.46%) Systems Management Server (SMS)
Vendors
1 32 (14.81%) Salesforce.com
2 31 (14.35%) SAP
3 28 (12.96%) Microsoft
4 17 (7.87%) Adobe
5 16 (7.41%) Oracle
6 15 (6.94%) Facebook
7 12 (5.56%) Twitter
8 11 (5.09%) Google
9 6 (2.78%) Marketo
10 5 (2.31%) Pardot
10 5 (2.31%) Siebel
10 5 (2.31%) Tableau
11 4 (1.85%) Pega
11 4 (1.85%) Salesforce Marketing Cloud
12 2 (0.93%) Ab Initio
12 2 (0.93%) Atlassian
12 2 (0.93%) Cegedim Rx
12 2 (0.93%) Cognos
12 2 (0.93%) Sitecore
12 2 (0.93%) Teradata