Period
to 21 September 2019

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 21 September 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
South East > Berkshire
6 months to
21 Sep 2019
Same period 2018 Same period 2017
Rank 53 39 26
Rank change year-on-year -14 -13 +3
Contract jobs citing Marketing 145 176 251
As % of all contract IT jobs advertised in Berkshire 3.53% 4.55% 6.25%
As % of the General category 8.44% 10.95% 14.33%
Number of daily rates quoted 49 84 107
Berkshire median daily rate £350 £386 £425
Median daily rate % change year-on-year -9.39% -9.12% +21.43%
10th Percentile £195 £140 £184
90th Percentile £563 £538 £550
South East median daily rate £394 £389 £425
% change year-on-year +1.29% -8.53% +13.33%
Number of hourly rates quoted 3 8 14
Berkshire median hourly rate £28.00 £34.00 £19.00
Median hourly rate % change year-on-year -17.65% +78.95% +8.57%
10th Percentile £22.15 £18.40 £15.00
90th Percentile £33.40 £45.13 £35.98
South East median hourly rate £28.00 £34.00 £19.00
% change year-on-year -17.65% +78.95% +8.57%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for common skills.

All General Skills
Berkshire
Contract vacancies with a requirement for common skills 1,718 1,608 1,752
As % of all contract IT jobs advertised in Berkshire 41.82% 41.53% 43.60%
Number of daily rates quoted 643 672 761
Berkshire median daily rate £438 £400 £425
Median daily rate % change year-on-year +9.38% -5.88% +6.25%
10th Percentile £263 £213 £250
90th Percentile £624 £575 £600
South East median daily rate £450 £433 £415
% change year-on-year +4.05% +4.22% +3.75%
Number of hourly rates quoted 48 39 60
Berkshire median hourly rate £17.50 £25.00 £17.75
Median hourly rate % change year-on-year -30.00% +40.85% +1.43%
10th Percentile £13.05 £13.50 £11.72
90th Percentile £48.23 £46.15 £39.55
South East median hourly rate £25.58 £25.12 £20.00
% change year-on-year +1.81% +25.60% -

Marketing
Job Vacancy Trend in Berkshire

Job postings citing Marketing as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Marketing in Berkshire

Marketing
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Berkshire.

Contractor daily rate trend for Marketing in Berkshire

Marketing
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Marketing in Berkshire over the 6 months to 21 September 2019.

Contractor daily rate histogram for Marketing in Berkshire

Marketing
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Berkshire.

Contractor hourly rate trend for Marketing in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 6 months to 21 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -32 45 £313 -8.09% 16
Maidenhead -1 14 £383 -23.50%
Bracknell -11 9 £410 +51.85% 1
Slough 0 6 £265 -39.43% 6
Newbury -3 5 - - 5
Wokingham +5 3 £388 - 2
Marketing
South East

For the 6 months to 21 September 2019, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Berkshire region with a requirement for Marketing.

1 50 (34.48%) Telecoms
2 35 (24.14%) Finance
3 34 (23.45%) Agile Software Development
4 33 (22.76%) Analytical Skills
5 31 (21.38%) Stakeholder Management
6 29 (20.00%) Project Management
7 27 (18.62%) Analytics
8 23 (15.86%) CRM
9 22 (15.17%) Microsoft Excel
10 19 (13.10%) Digital Marketing
10 19 (13.10%) Decision-Making
11 18 (12.41%) Legal
12 16 (11.03%) Commercial Awareness
13 15 (10.34%) Programme Management
13 15 (10.34%) Salesforce.com
14 14 (9.66%) Microsoft PowerPoint
14 14 (9.66%) Degree
15 13 (8.97%) Problem-Solving
16 12 (8.28%) Stakeholder and Relationship Management
16 12 (8.28%) Business Intelligence
16 12 (8.28%) Retail
17 11 (7.59%) Service Delivery
17 11 (7.59%) Radio Access Network
17 11 (7.59%) Marketing Strategy
17 11 (7.59%) Contract Management
17 11 (7.59%) Thought Leadership
18 10 (6.90%) Public Sector
18 10 (6.90%) User Stories
18 10 (6.90%) Time Management
18 10 (6.90%) SAP

Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (4.14%) SharePoint
2 3 (2.07%) CMS
2 3 (2.07%) Oracle Workflow
3 1 (0.69%) Adobe Experience Manager
3 1 (0.69%) Confluence
3 1 (0.69%) SAS
Applications
1 22 (15.17%) Microsoft Excel
2 14 (9.66%) Microsoft PowerPoint
3 7 (4.83%) Microsoft Project
4 5 (3.45%) Microsoft Office
5 1 (0.69%) Adobe Creative Suite
5 1 (0.69%) Sketch
5 1 (0.69%) Spreadsheet
5 1 (0.69%) SPSS
Business Applications
1 4 (2.76%) Eloqua
2 3 (2.07%) Dynamics CRM
3 1 (0.69%) CSG Singleview
3 1 (0.69%) Infor M3
3 1 (0.69%) Oracle ERP
3 1 (0.69%) Remedy ITSM
3 1 (0.69%) SAP CO
3 1 (0.69%) SAP FI
3 1 (0.69%) SAP FI/CO
3 1 (0.69%) SAP S/4HANA
Cloud Services
1 2 (1.38%) AWS
1 2 (1.38%) MailChimp
1 2 (1.38%) Office 365
1 2 (1.38%) SaaS
1 2 (1.38%) Salesforce Service Cloud
1 2 (1.38%) Silverpop
2 1 (0.69%) Adobe Analytics
2 1 (0.69%) Azure
2 1 (0.69%) Dynamics 365
2 1 (0.69%) Force.com
2 1 (0.69%) Google Analytics
2 1 (0.69%) Heroku
2 1 (0.69%) IaaS
2 1 (0.69%) PaaS
2 1 (0.69%) Power Platform
2 1 (0.69%) Salesforce Sales Cloud
2 1 (0.69%) Veeva
Communications & Networking
1 11 (7.59%) Radio Access Network
2 4 (2.76%) Intranet
3 3 (2.07%) Broadband
3 3 (2.07%) Cisco ASA
3 3 (2.07%) Firewall
4 1 (0.69%) 5G
4 1 (0.69%) VPN
4 1 (0.69%) Wireless
Database & Business Intelligence
1 1 (0.69%) Base SAS
1 1 (0.69%) Data Warehouse
1 1 (0.69%) Oracle Reports
1 1 (0.69%) Power BI
1 1 (0.69%) Qlik Sense
1 1 (0.69%) SAS Enterprise Guide
1 1 (0.69%) SQL Server Analysis Services
1 1 (0.69%) SQL Server Integration Services
Development Applications
1 4 (2.76%) JIRA
General
1 50 (34.48%) Telecoms
2 35 (24.14%) Finance
3 18 (12.41%) Legal
4 12 (8.28%) Retail
5 10 (6.90%) Manufacturing
5 10 (6.90%) Public Sector
6 9 (6.21%) Electronics
7 5 (3.45%) Billing
8 4 (2.76%) Pharmaceutical
9 3 (2.07%) Advertising
10 2 (1.38%) Publishing
11 1 (0.69%) Automotive
11 1 (0.69%) Banking
11 1 (0.69%) Brand Awareness
11 1 (0.69%) Games
11 1 (0.69%) German Language
11 1 (0.69%) Law
Job Titles
1 12 (8.28%) Analyst
2 11 (7.59%) Commercial Manager
2 11 (7.59%) Marketing Manager
2 11 (7.59%) Project Manager
3 10 (6.90%) Consultant
3 10 (6.90%) Telecoms Manager
3 10 (6.90%) Vendor Manager
4 9 (6.21%) Coordinator
5 8 (5.52%) Programme Coordinator
6 7 (4.83%) Architect
6 7 (4.83%) Designer
7 6 (4.14%) Digital Project Manager
8 5 (3.45%) CRM Manager
8 5 (3.45%) Sales Manager
8 5 (3.45%) Senior Manager
9 4 (2.76%) Campaign Manager
9 4 (2.76%) Digital Marketing Manager
9 4 (2.76%) Marketing Analyst
9 4 (2.76%) Salesforce Architect
9 4 (2.76%) Solutions Architect
Libraries, Frameworks & Software Standards
1 6 (4.14%) HTML
2 1 (0.69%) Web Services
2 1 (0.69%) WebCenter
Miscellaneous
1 33 (22.76%) Analytical Skills
2 9 (6.21%) User Experience
3 7 (4.83%) Social Media
4 6 (4.14%) Enterprise Software
4 6 (4.14%) Mobile App
4 6 (4.14%) Self-Motivation
5 5 (3.45%) Virtual Team
6 3 (2.07%) Learning Management System
7 2 (1.38%) Handset
7 2 (1.38%) Life Science
7 2 (1.38%) Reference Data
8 1 (0.69%) Algorithms
8 1 (0.69%) CMDB
8 1 (0.69%) Data Structures
8 1 (0.69%) Digital Media
8 1 (0.69%) FMCG
8 1 (0.69%) NHS
8 1 (0.69%) Public Cloud
8 1 (0.69%) Video\Live Streaming
8 1 (0.69%) Xbox
Operating Systems
1 2 (1.38%) Windows
1 2 (1.38%) Windows 10
2 1 (0.69%) Windows 7
Processes & Methodologies
1 34 (23.45%) Agile Software Development
2 31 (21.38%) Stakeholder Management
3 29 (20.00%) Project Management
4 27 (18.62%) Analytics
5 23 (15.86%) CRM
6 19 (13.10%) Decision-Making
6 19 (13.10%) Digital Marketing
7 16 (11.03%) Commercial Awareness
8 15 (10.34%) Programme Management
9 13 (8.97%) Problem-Solving
10 12 (8.28%) Business Intelligence
10 12 (8.28%) Stakeholder and Relationship Management
11 11 (7.59%) Contract Management
11 11 (7.59%) Marketing Strategy
11 11 (7.59%) Service Delivery
11 11 (7.59%) Thought Leadership
12 10 (6.90%) SEO
12 10 (6.90%) Time Management
12 10 (6.90%) User Stories
13 9 (6.21%) Scrum
Programming Languages
1 3 (2.07%) Java
1 3 (2.07%) SQL
2 1 (0.69%) Python
2 1 (0.69%) R
Qualifications
1 14 (9.66%) Degree
2 3 (2.07%) ISEB
2 3 (2.07%) ISTQB
2 3 (2.07%) ISTQB Foundation Certification
3 1 (0.69%) ITIL Certification
3 1 (0.69%) PMP
Quality Assurance & Compliance
1 7 (4.83%) Data Quality
2 5 (3.45%) QA
2 5 (3.45%) SLA
3 4 (2.76%) GDPR
4 2 (1.38%) PMO
5 1 (0.69%) ISO/IEC 27001
5 1 (0.69%) Sarbanes-Oxley
Systems Management
1 3 (2.07%) HP Quality Center
Vendors
1 15 (10.34%) Salesforce.com
2 10 (6.90%) SAP
3 9 (6.21%) Microsoft
4 7 (4.83%) Adobe
5 6 (4.14%) Oracle
6 3 (2.07%) Cisco
7 2 (1.38%) Marketo
7 2 (1.38%) Salesforce Marketing Cloud
8 1 (0.69%) Alteryx
8 1 (0.69%) BMC
8 1 (0.69%) Facebook
8 1 (0.69%) Google
8 1 (0.69%) Hootsuite
8 1 (0.69%) Omniture
8 1 (0.69%) Qualys
8 1 (0.69%) Remedy
8 1 (0.69%) Tableau
8 1 (0.69%) TIBCO
8 1 (0.69%) Twitter