Period
to 22 July 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 22 July 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
South East > Berkshire
6 months to
22 Jul 2018
Same period 2017 Same period 2016
Rank 32 25 37
Rank change year-on-year -7 +12 -3
Contract jobs citing Marketing 199 239 233
As % of all contract IT jobs advertised in Berkshire 5.02% 6.28% 4.76%
As % of the General category 12.82% 14.50% 12.51%
Number of daily rates quoted 99 108 113
Berkshire median daily rate £365 £413 £350
Median daily rate % change year-on-year -11.52% +17.86% +7.69%
10th Percentile £143 £155 £178
90th Percentile £538 £575 £450
South East median daily rate £375 £425 £375
% change year-on-year -11.76% +13.33% +4.90%
Number of hourly rates quoted 6 15 27
Berkshire median hourly rate £32.00 £18.00 £17.50
Median hourly rate % change year-on-year +77.78% +2.86% +7.69%
10th Percentile £17.00 £15.00 £12.23
90th Percentile £45.38 £31.85 £23.50
South East median hourly rate £33.25 £19.00 £16.25
% change year-on-year +75.00% +16.92% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for common skills.

All General Skills
Berkshire
Contract vacancies with a requirement for common skills 1,552 1,648 1,863
As % of all contract IT jobs advertised in Berkshire 39.16% 43.29% 38.06%
Number of daily rates quoted 660 660 809
Berkshire median daily rate £413 £425 £400
Median daily rate % change year-on-year -2.94% +6.25% +6.67%
10th Percentile £249 £213 £228
90th Percentile £563 £588 £575
South East median daily rate £435 £425 £406
% change year-on-year +2.35% +4.79% +1.39%
Number of hourly rates quoted 41 58 56
Berkshire median hourly rate £26.00 £15.00 £16.00
Median hourly rate % change year-on-year +73.33% -6.25% -5.88%
10th Percentile £14.61 £11.25 £10.69
90th Percentile £48.75 £34.15 £36.00
South East median hourly rate £32.50 £20.00 £23.75
% change year-on-year +62.50% -15.79% +18.75%

Marketing
Job Vacancy Trend in Berkshire

Job postings citing Marketing as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Marketing in Berkshire

Marketing
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Berkshire.

Contractor daily rate trend for Marketing in Berkshire

Marketing
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Marketing in Berkshire over the 6 months to 22 July 2018.

Contractor daily rate histogram for Marketing in Berkshire

Marketing
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Berkshire.

Contractor hourly rate trend for Marketing in Berkshire

Marketing
Contractor Hourly Rate Histogram in Berkshire

The hourly rate distribution of IT jobs citing Marketing in Berkshire over the 6 months to 22 July 2018.

Contractor hourly rate histogram for Marketing in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 6 months to 22 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -8 87 £345 -16.36% 30
Maidenhead -3 26 £456 +10.61% 3
Bracknell +2 21 £350 +118.75% 8
Slough -24 8 £375 -11.76% 7
Newbury -12 6 £600 +60.00% 5
Wokingham -10 2 - - 8
Windsor -2 1 £325 -23.53% 1
Marketing
South East

For the 6 months to 22 July 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Berkshire region with a requirement for Marketing.

1 53 (26.63%) Analytical Skills
2 50 (25.13%) Finance
3 41 (20.60%) Agile Software Development
4 40 (20.10%) Project Management
5 39 (19.60%) Analytics
6 37 (18.59%) Digital Marketing
7 35 (17.59%) Degree
7 35 (17.59%) Microsoft
8 33 (16.58%) Salesforce.com
9 30 (15.08%) Telecoms
10 26 (13.07%) Legal
11 25 (12.56%) Microsoft PowerPoint
11 25 (12.56%) Social Media
12 23 (11.56%) CRM
13 22 (11.06%) HTML
14 20 (10.05%) Stakeholder Management
14 20 (10.05%) User Experience
15 19 (9.55%) SEO
15 19 (9.55%) B2B
16 18 (9.05%) JavaScript
16 18 (9.05%) SQL
16 18 (9.05%) Marketing Intelligence
17 17 (8.54%) Adobe
17 17 (8.54%) Retail
17 17 (8.54%) Problem-Solving
18 15 (7.54%) Information Management
18 15 (7.54%) Business Intelligence
18 15 (7.54%) Microsoft Excel
18 15 (7.54%) CMS
19 13 (6.53%) CSS

Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (7.54%) CMS
2 10 (5.03%) SharePoint
3 7 (3.52%) Drupal
4 5 (2.51%) SAS
5 2 (1.01%) Apache Spark
5 2 (1.01%) OpenStack
5 2 (1.01%) Oracle Workflow
6 1 (0.50%) Adobe Experience Manager
6 1 (0.50%) Apache
6 1 (0.50%) Apache Pig
6 1 (0.50%) Elasticsearch
6 1 (0.50%) IIS
6 1 (0.50%) Kentico
6 1 (0.50%) nginx
6 1 (0.50%) WordPress
Applications
1 25 (12.56%) Microsoft PowerPoint
2 15 (7.54%) Microsoft Excel
3 13 (6.53%) Photoshop
4 9 (4.52%) Microsoft Office
5 6 (3.02%) Adobe Illustrator
5 6 (3.02%) Microsoft Project
6 4 (2.01%) Adobe Creative Suite
7 1 (0.50%) Acrobat
7 1 (0.50%) MS Visio
7 1 (0.50%) SPSS
Business Applications
1 11 (5.53%) Eloqua
2 9 (4.52%) Adobe Campaign
3 2 (1.01%) Unica
3 2 (1.01%) WebTrends
Cloud Services
1 6 (3.02%) Adobe Analytics
1 6 (3.02%) Office 365
2 4 (2.01%) Cloud Computing
3 3 (1.51%) Google Analytics
3 3 (1.51%) Microsoft Azure
4 2 (1.01%) Amazon AWS
5 1 (0.50%) Amazon EC2
5 1 (0.50%) Amazon S3
5 1 (0.50%) GitHub
Communications & Networking
1 3 (1.51%) SMS
2 2 (1.01%) Junos
2 2 (1.01%) VXLAN
2 2 (1.01%) WAN
3 1 (0.50%) 3G
3 1 (0.50%) 4G
3 1 (0.50%) DNS
3 1 (0.50%) Internet
3 1 (0.50%) Intranet
3 1 (0.50%) Radio Access Network
3 1 (0.50%) VoLTE
Database & Business Intelligence
1 6 (3.02%) Power BI
2 5 (2.51%) Data Warehouse
2 5 (2.51%) Relational Database
3 4 (2.01%) Data Mining
4 3 (1.51%) Big Data
4 3 (1.51%) SQL Server
4 3 (1.51%) SQL Server Integration Services
4 3 (1.51%) SQL Server Reporting Services
5 2 (1.01%) Amazon Redshift
5 2 (1.01%) Apache Cassandra
5 2 (1.01%) Enterprise Data Warehouse
5 2 (1.01%) MongoDB
5 2 (1.01%) NoSQL
6 1 (0.50%) Amazon RDS
6 1 (0.50%) Apache Hive
6 1 (0.50%) Azure SQL Database
6 1 (0.50%) RavenDB
6 1 (0.50%) SAS EBI
6 1 (0.50%) Sqoop
6 1 (0.50%) Triplestore
Development Applications
1 4 (2.01%) Selenium
2 3 (1.51%) JIRA
2 3 (1.51%) UI Automator
3 2 (1.01%) Visual Studio
4 1 (0.50%) Appium
4 1 (0.50%) Jasmine
4 1 (0.50%) Mocha
4 1 (0.50%) Octopus Deploy
4 1 (0.50%) Protractor
4 1 (0.50%) TeamCity
4 1 (0.50%) Vagrant
4 1 (0.50%) WebDriver
General
1 50 (25.13%) Finance
2 30 (15.08%) Telecoms
3 26 (13.07%) Legal
4 17 (8.54%) Retail
5 9 (4.52%) Advertising
6 7 (3.52%) Multimedia
7 6 (3.02%) Games
7 6 (3.02%) Pharmaceutical
8 4 (2.01%) Billing
8 4 (2.01%) Digital Economy
8 4 (2.01%) Electronics
8 4 (2.01%) German Language
8 4 (2.01%) Manufacturing
8 4 (2.01%) Publishing
9 3 (1.51%) Banking
10 2 (1.01%) French Language
10 2 (1.01%) Italian Language
10 2 (1.01%) Mandarin Language
11 1 (0.50%) Automotive
11 1 (0.50%) Spanish Language
Job Titles
1 40 (20.10%) Analyst
2 23 (11.56%) Developer
3 21 (10.55%) Project Manager
4 18 (9.05%) Salesforce Analyst
5 17 (8.54%) Consultant
6 16 (8.04%) Marketing Analyst
7 12 (6.03%) Administrator
8 9 (4.52%) Digital Project Manager
8 9 (4.52%) Operations Analyst
9 8 (4.02%) Digital Analyst
10 7 (3.52%) Business Analyst
11 6 (3.02%) CRM Developer
11 6 (3.02%) Delivery Manager
11 6 (3.02%) Junior
12 5 (2.51%) Business Intelligence Developer
12 5 (2.51%) Campaign Manager
12 5 (2.51%) Marketing Manager
12 5 (2.51%) Product Manager
12 5 (2.51%) Salesforce Administrator
12 5 (2.51%) Strategy Manager
Libraries, Frameworks & Software Standards
1 22 (11.06%) HTML
2 13 (6.53%) CSS
3 11 (5.53%) RESTful
4 7 (3.52%) SOAP
5 6 (3.02%) jQuery
5 6 (3.02%) XML
6 5 (2.51%) JSON
6 5 (2.51%) React
7 3 (1.51%) .NET
7 3 (1.51%) CSS3
7 3 (1.51%) HTML5
8 2 (1.01%) AngularJS
8 2 (1.01%) ASP.NET
8 2 (1.01%) ASP.NET Web Forms
8 2 (1.01%) cXML
8 2 (1.01%) EDI
8 2 (1.01%) Mason
8 2 (1.01%) TensorFlow
8 2 (1.01%) Web Services
8 2 (1.01%) XSLT
Miscellaneous
1 53 (26.63%) Analytical Skills
2 25 (12.56%) Social Media
3 20 (10.05%) User Experience
4 12 (6.03%) Computer Science
5 11 (5.53%) Mobile App
6 7 (3.52%) Self-Motivation
6 7 (3.52%) Video Editing
7 6 (3.02%) PMI
8 5 (2.51%) Virtual Team
9 4 (2.01%) Animation
10 3 (1.51%) Graphic Design
10 3 (1.51%) Video\Live Streaming
11 2 (1.01%) Data Protection Act
11 2 (1.01%) FMCG
11 2 (1.01%) Management Information System
11 2 (1.01%) NHS
11 2 (1.01%) Replication
11 2 (1.01%) Wiki
12 1 (0.50%) Digital Media
12 1 (0.50%) Reference Data
Operating Systems
1 5 (2.51%) Windows
2 3 (1.51%) Android
3 2 (1.01%) Linux
3 2 (1.01%) Red Hat Enterprise Linux
3 2 (1.01%) Ubuntu
3 2 (1.01%) Windows 10
3 2 (1.01%) Windows 7
3 2 (1.01%) Windows XP
Processes & Methodologies
1 41 (20.60%) Agile Software Development
2 40 (20.10%) Project Management
3 39 (19.60%) Analytics
4 37 (18.59%) Digital Marketing
5 23 (11.56%) CRM
6 20 (10.05%) Stakeholder Management
7 19 (9.55%) B2B
7 19 (9.55%) SEO
8 18 (9.05%) Marketing Intelligence
9 17 (8.54%) Problem-Solving
10 15 (7.54%) Business Intelligence
10 15 (7.54%) Information Management
11 13 (6.53%) E-Commerce
12 12 (6.03%) Change Management
12 12 (6.03%) Mathematics
13 11 (5.53%) Campaign Management
13 11 (5.53%) Infographics
13 11 (5.53%) Marketing Strategy
13 11 (5.53%) Matrix Organization
14 10 (5.03%) Data Protection
Programming Languages
1 18 (9.05%) JavaScript
1 18 (9.05%) SQL
2 6 (3.02%) Python
3 5 (2.51%) C#
4 4 (2.01%) R
5 3 (1.51%) C
5 3 (1.51%) Java
6 2 (1.01%) Perl
6 2 (1.01%) VBA
7 1 (0.50%) F#
7 1 (0.50%) PHP
7 1 (0.50%) PHP 7
7 1 (0.50%) PL/SQL
7 1 (0.50%) PowerShell
7 1 (0.50%) Scala
Qualifications
1 35 (17.59%) Degree
2 9 (4.52%) Master's Degree
3 8 (4.02%) PMI Certification
3 8 (4.02%) PMP
4 7 (3.52%) MBA
5 3 (1.51%) Security Cleared
6 2 (1.01%) BPSS Clearance
6 2 (1.01%) Computer Science Degree
6 2 (1.01%) MCDST
6 2 (1.01%) Microsoft Certification
7 1 (0.50%) Numerate Degree
7 1 (0.50%) SC Cleared
Quality Assurance & Compliance
1 6 (3.02%) QA
2 5 (2.51%) Data Quality
2 5 (2.51%) GDPR
3 4 (2.01%) PMO
4 1 (0.50%) SLA
System Software
1 4 (2.01%) Docker
2 2 (1.01%) KVM
2 2 (1.01%) VMware Infrastructure
2 2 (1.01%) VMware NSX
3 1 (0.50%) Apache Flume
Systems Management
1 2 (1.01%) AirWatch
1 2 (1.01%) Ansible
1 2 (1.01%) Cobbler
1 2 (1.01%) Icinga
1 2 (1.01%) Microsoft Intune
1 2 (1.01%) Opscode Chef
1 2 (1.01%) Puppet
1 2 (1.01%) vCenter Server
2 1 (0.50%) Kubernetes
2 1 (0.50%) TeamSite
Vendors
1 35 (17.59%) Microsoft
2 33 (16.58%) Salesforce.com
3 17 (8.54%) Adobe
4 11 (5.53%) Oracle
5 10 (5.03%) SAP
6 9 (4.52%) Tableau
7 8 (4.02%) Twitter
8 7 (3.52%) Facebook
9 5 (2.51%) Google
10 3 (1.51%) Capita
10 3 (1.51%) Pardot
10 3 (1.51%) Talend
10 3 (1.51%) Teradata
11 2 (1.01%) Alteryx
11 2 (1.01%) Aprimo
11 2 (1.01%) Cloudera
11 2 (1.01%) HP
11 2 (1.01%) Marketo
11 2 (1.01%) PeopleSoft
11 2 (1.01%) Salesforce Marketing Cloud