Period
to 21 April 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 21 April 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
South East > Berkshire
6 months to
21 Apr 2018
Same period 2017 Same period 2016
Rank 33 33 34
Rank change year-on-year 0 +1 +12
Contract jobs citing Marketing 199 196 243
As % of all contract IT jobs advertised in Berkshire 4.94% 5.10% 4.90%
As % of the General category 13.15% 12.18% 12.38%
Number of daily rates quoted 96 101 115
Berkshire median daily rate £375 £403 £300
Median daily rate % change year-on-year -6.83% +34.17% -7.69%
10th Percentile £215 £180 £157
90th Percentile £588 £540 £470
South East median daily rate £400 £413 £375
% change year-on-year -3.03% +10.00% +5.63%
Number of hourly rates quoted 1 10 20
Berkshire median hourly rate £22.00 £24.25 £17.25
Median hourly rate % change year-on-year -9.28% +40.58% +6.15%
10th Percentile £20.50 £15.00 £13.82
90th Percentile £23.50 £32.65 £23.88
South East median hourly rate £50.00 £24.25 £18.75
% change year-on-year +106.19% +29.33% +15.38%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for common skills.

All General Skills
Berkshire
Contract vacancies with a requirement for common skills 1,513 1,609 1,963
As % of all contract IT jobs advertised in Berkshire 37.53% 41.89% 39.55%
Number of daily rates quoted 626 671 836
Berkshire median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% -
10th Percentile £257 £213 £213
90th Percentile £581 £575 £556
South East median daily rate £438 £425 £400
% change year-on-year +2.94% +6.25% -
Number of hourly rates quoted 37 53 58
Berkshire median hourly rate £20.50 £16.50 £19.00
Median hourly rate % change year-on-year +24.24% -13.16% +16.03%
10th Percentile £11.25 £12.10 £10.89
90th Percentile £48.50 £41.50 £48.00
South East median hourly rate £26.93 £25.75 £27.50
% change year-on-year +4.59% -6.36% +44.74%

Marketing
Job Vacancy Trend in Berkshire

Job postings citing Marketing as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Marketing in Berkshire

Marketing
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Berkshire.

Contractor daily rate trend for Marketing in Berkshire

Marketing
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Marketing in Berkshire over the 6 months to 21 April 2018.

Contractor daily rate histogram for Marketing in Berkshire

Marketing
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Berkshire.

Contractor hourly rate trend for Marketing in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 6 months to 21 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +1 97 £350 -15.15% 34
Maidenhead 0 21 £288 -25.32% 7
Bracknell -4 15 £350 -24.32% 4
Slough -15 8 £375 +11.94% 6
Newbury -21 5 - - 6
Windsor 0 1 £325 -22.39% 3
Wokingham - 1 - - 7
Marketing
South East

For the 6 months to 21 April 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Berkshire region with a requirement for Marketing.

1 56 (28.14%) Analytical Skills
2 51 (25.63%) Agile Software Development
3 49 (24.62%) Finance
4 42 (21.11%) Telecoms
5 40 (20.10%) Salesforce.com
6 30 (15.08%) Project Management
6 30 (15.08%) Digital Marketing
6 30 (15.08%) Analytics
7 29 (14.57%) Social Media
8 27 (13.57%) Legal
8 27 (13.57%) Microsoft
9 25 (12.56%) HTML
10 22 (11.06%) Business Intelligence
10 22 (11.06%) Degree
11 21 (10.55%) SQL
12 20 (10.05%) Photoshop
13 19 (9.55%) User Experience
13 19 (9.55%) Problem-Solving
14 18 (9.05%) B2B
14 18 (9.05%) Microsoft PowerPoint
15 17 (8.54%) Adobe
15 17 (8.54%) JavaScript
15 17 (8.54%) CSS
16 16 (8.04%) Scrum
16 16 (8.04%) CRM
16 16 (8.04%) Marketing Intelligence
16 16 (8.04%) Infographics
17 15 (7.54%) Twitter
17 15 (7.54%) Retail
17 15 (7.54%) Information Management

Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (4.02%) SharePoint
2 7 (3.52%) CMS
3 4 (2.01%) SAS
4 3 (1.51%) IIS
5 2 (1.01%) Apache
5 2 (1.01%) Apache Spark
5 2 (1.01%) nginx
5 2 (1.01%) WordPress
6 1 (0.50%) Apache Pig
Applications
1 20 (10.05%) Photoshop
2 18 (9.05%) Microsoft PowerPoint
3 12 (6.03%) Adobe Illustrator
4 7 (3.52%) Microsoft Excel
4 7 (3.52%) Microsoft Office
5 4 (2.01%) Adobe Creative Suite
5 4 (2.01%) Microsoft Project
6 2 (1.01%) InDesign
7 1 (0.50%) SPSS
Business Applications
1 11 (5.53%) Eloqua
2 7 (3.52%) Adobe Campaign
3 4 (2.01%) WebTrends
Cloud Services
1 7 (3.52%) Cloud Computing
2 6 (3.02%) Adobe Analytics
3 4 (2.01%) Office 365
4 3 (1.51%) Amazon AWS
4 3 (1.51%) Microsoft Azure
5 2 (1.01%) GitHub
5 2 (1.01%) Heroku
5 2 (1.01%) SaaS
5 2 (1.01%) Salesforce Service Cloud
6 1 (0.50%) Amazon EC2
6 1 (0.50%) Amazon S3
6 1 (0.50%) Google Analytics
Communications & Networking
1 5 (2.51%) DNS
2 2 (1.01%) DHCP
2 2 (1.01%) Firewall
2 2 (1.01%) LAN
2 2 (1.01%) Network Security
2 2 (1.01%) WAN
3 1 (0.50%) Intranet
Database & Business Intelligence
1 8 (4.02%) Data Warehouse
1 8 (4.02%) SQL Server
1 8 (4.02%) SQL Server Integration Services
2 7 (3.52%) SQL Server Reporting Services
3 6 (3.02%) Enterprise Data Warehouse
3 6 (3.02%) Power BI
4 5 (2.51%) Big Data
4 5 (2.51%) Relational Database
5 4 (2.01%) Data Mining
6 2 (1.01%) Amazon Redshift
6 2 (1.01%) Hadoop
6 2 (1.01%) MySQL
6 2 (1.01%) NoSQL
6 2 (1.01%) SQL Server 2005
7 1 (0.50%) Amazon RDS
7 1 (0.50%) Apache Cassandra
7 1 (0.50%) Apache Hive
7 1 (0.50%) Azure SQL Database
7 1 (0.50%) MongoDB
7 1 (0.50%) Pentaho
Development Applications
1 8 (4.02%) JIRA
2 4 (2.01%) Selenium
2 4 (2.01%) Visual Studio
3 3 (1.51%) UI Automator
4 2 (1.01%) Vagrant
5 1 (0.50%) Appium
5 1 (0.50%) Dreamweaver
5 1 (0.50%) Jasmine
5 1 (0.50%) Mocha
5 1 (0.50%) Protractor
5 1 (0.50%) WebDriver
General
1 49 (24.62%) Finance
2 42 (21.11%) Telecoms
3 27 (13.57%) Legal
4 15 (7.54%) Retail
5 13 (6.53%) Advertising
6 9 (4.52%) Multimedia
7 8 (4.02%) Electronics
7 8 (4.02%) Games
8 5 (2.51%) German Language
9 4 (2.01%) Digital Economy
9 4 (2.01%) Manufacturing
10 3 (1.51%) Banking
10 3 (1.51%) Mandarin Language
11 2 (1.01%) Billing
11 2 (1.01%) Italian Language
11 2 (1.01%) Publishing
12 1 (0.50%) Japanese Language
12 1 (0.50%) Korean Language
12 1 (0.50%) Law
12 1 (0.50%) Pharmaceutical
Job Titles
1 30 (15.08%) Analyst
2 28 (14.07%) Developer
3 22 (11.06%) Consultant
4 18 (9.05%) Salesforce Analyst
5 17 (8.54%) Project Manager
6 15 (7.54%) Marketing Manager
7 12 (6.03%) Marketing Analyst
8 9 (4.52%) Architect
8 9 (4.52%) Business Intelligence Developer
8 9 (4.52%) Commercial Consultant
9 8 (4.02%) Digital Marketing Manager
9 8 (4.02%) Product Manager
10 7 (3.52%) Junior
10 7 (3.52%) Senior Manager
11 6 (3.02%) Business Intelligence Analyst
11 6 (3.02%) CRM Developer
11 6 (3.02%) Designer
11 6 (3.02%) Marketing Assistant
11 6 (3.02%) Operations Analyst
12 5 (2.51%) Campaign Manager
Libraries, Frameworks & Software Standards
1 25 (12.56%) HTML
2 17 (8.54%) CSS
3 9 (4.52%) RESTful
4 8 (4.02%) HTML5
5 7 (3.52%) Ajax
5 7 (3.52%) SOAP
5 7 (3.52%) XML
6 6 (3.02%) jQuery
7 5 (2.51%) CSS3
8 4 (2.01%) .NET
8 4 (2.01%) .NET Framework
8 4 (2.01%) ASP.NET
8 4 (2.01%) ASP.NET Web Forms
8 4 (2.01%) Mason
8 4 (2.01%) XSLT
9 3 (1.51%) JSON
10 2 (1.01%) ATL
10 2 (1.01%) CodeIgniter
10 2 (1.01%) Google Maps API
10 2 (1.01%) Web Services
Miscellaneous
1 56 (28.14%) Analytical Skills
2 29 (14.57%) Social Media
3 19 (9.55%) User Experience
4 11 (5.53%) Video Editing
5 6 (3.02%) Computer Science
5 6 (3.02%) Mobile App
5 6 (3.02%) Self-Motivation
6 4 (2.01%) Animation
6 4 (2.01%) Wiki
7 3 (1.51%) FMCG
7 3 (1.51%) Graphic Design
7 3 (1.51%) Video\Live Streaming
7 3 (1.51%) Virtual Team
8 2 (1.01%) Digital Media
8 2 (1.01%) Marketing Technology
8 2 (1.01%) Renewable Energy
9 1 (0.50%) Analytical Mindset
9 1 (0.50%) IVR
9 1 (0.50%) Management Information System
9 1 (0.50%) Replication
Operating Systems
1 3 (1.51%) Android
1 3 (1.51%) Windows
1 3 (1.51%) Windows 10
2 1 (0.50%) Windows 7
Processes & Methodologies
1 51 (25.63%) Agile Software Development
2 30 (15.08%) Analytics
2 30 (15.08%) Digital Marketing
2 30 (15.08%) Project Management
3 22 (11.06%) Business Intelligence
4 19 (9.55%) Problem-Solving
5 18 (9.05%) B2B
6 16 (8.04%) CRM
6 16 (8.04%) Infographics
6 16 (8.04%) Marketing Intelligence
6 16 (8.04%) Scrum
7 15 (7.54%) Information Management
8 13 (6.53%) Customer Insight
8 13 (6.53%) SEO
8 13 (6.53%) Stakeholder Management
9 12 (6.03%) E-Commerce
9 12 (6.03%) Marketing Automation
9 12 (6.03%) PRINCE2
10 11 (5.53%) Data Protection
11 10 (5.03%) Product Management
Programming Languages
1 21 (10.55%) SQL
2 17 (8.54%) JavaScript
3 5 (2.51%) PHP
4 4 (2.01%) C#
5 3 (1.51%) Java
5 3 (1.51%) Python
5 3 (1.51%) R
6 2 (1.01%) PHP 7
6 2 (1.01%) VBA
7 1 (0.50%) C
7 1 (0.50%) F#
7 1 (0.50%) PL/SQL
7 1 (0.50%) Scala
Qualifications
1 22 (11.06%) Degree
2 4 (2.01%) PRINCE2 Certification
3 3 (1.51%) Computer Science Degree
3 3 (1.51%) Master's Degree
3 3 (1.51%) Security Cleared
4 2 (1.01%) MBA
5 1 (0.50%) SC Cleared
Quality Assurance & Compliance
1 4 (2.01%) GDPR
1 4 (2.01%) QA
2 3 (1.51%) PMO
3 1 (0.50%) COBIT
3 1 (0.50%) Data Quality
3 1 (0.50%) ISO/IEC 27001
3 1 (0.50%) PCI DSS
System Software
1 2 (1.01%) Active Directory
1 2 (1.01%) Docker
2 1 (0.50%) Apache Flume
Systems Management
1 2 (1.01%) AirWatch
1 2 (1.01%) Microsoft Intune
Vendors
1 40 (20.10%) Salesforce.com
2 27 (13.57%) Microsoft
3 17 (8.54%) Adobe
4 15 (7.54%) Twitter
5 11 (5.53%) Facebook
6 10 (5.03%) Tableau
7 8 (4.02%) Oracle
8 7 (3.52%) SAP
9 5 (2.51%) Google
9 5 (2.51%) Pardot
10 4 (2.01%) Marketo
10 4 (2.01%) Omniture
10 4 (2.01%) Salesforce Marketing Cloud
11 3 (1.51%) Optimizely
11 3 (1.51%) Talend
12 2 (1.01%) Alteryx
12 2 (1.01%) Cloudera
12 2 (1.01%) Huawei
12 2 (1.01%) HubSpot
12 2 (1.01%) Teradata