Period
to 19 January 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 19 January 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
South East > Berkshire
6 months to
19 Jan 2018
Same period 2017 Same period 2016
Rank 28 32 24
Rank change year-on-year +4 -8 +15
Contract jobs citing Marketing 218 216 297
As % of all contract IT jobs advertised in Berkshire 5.32% 5.38% 5.99%
As % of the General category 13.89% 13.63% 14.81%
Number of daily rates quoted 91 112 151
Berkshire median daily rate £390 £375 £320
Median daily rate % change year-on-year +4.00% +17.19% +0.39%
10th Percentile £205 £214 £190
90th Percentile £530 £536 £493
South East median daily rate £400 £370 £375
% change year-on-year +8.11% -1.33% +7.14%
Number of hourly rates quoted 7 16 27
Berkshire median hourly rate £33.00 £17.75 £19.00
Median hourly rate % change year-on-year +85.92% -6.58% +18.75%
10th Percentile £15.30 £12.50 £11.72
90th Percentile £38.60 £26.13 £35.25
South East median hourly rate £33.00 £18.00 £20.00
% change year-on-year +83.33% -10.00% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for common skills.

All General Skills
Berkshire
Contract vacancies with a requirement for common skills 1,570 1,585 2,006
As % of all contract IT jobs advertised in Berkshire 38.28% 39.46% 40.47%
Number of daily rates quoted 692 709 940
Berkshire median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% - -
10th Percentile £250 £219 £204
90th Percentile £600 £575 £538
South East median daily rate £425 £413 £400
% change year-on-year +3.03% +3.13% +6.67%
Number of hourly rates quoted 43 59 64
Berkshire median hourly rate £21.00 £20.00 £20.75
Median hourly rate % change year-on-year +5.00% -3.61% +22.06%
10th Percentile £11.25 £12.45 £12.12
90th Percentile £48.30 £45.00 £47.50
South East median hourly rate £24.00 £25.50 £25.00
% change year-on-year -5.88% +2.00% +28.21%

Marketing
Job Vacancy Trend in Berkshire

Job postings citing Marketing as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Marketing in Berkshire

Marketing
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Berkshire.

Contractor daily rate trend for Marketing in Berkshire

Marketing
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Marketing in Berkshire over the 6 months to 19 January 2018.

Contractor daily rate histogram for Marketing in Berkshire

Marketing
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Berkshire.

Contractor hourly rate trend for Marketing in Berkshire

Marketing
Contractor Hourly Rate Histogram in Berkshire

The hourly rate distribution of IT jobs citing Marketing in Berkshire over the 6 months to 19 January 2018.

Contractor hourly rate histogram for Marketing in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 6 months to 19 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +2 72 £375 - 23
Maidenhead +7 34 £318 -25.29% 7
Bracknell -25 14 £193 -46.90% 6
Slough -14 6 £450 +24.14% 6
Newbury -15 6 - - 9
Wokingham +11 3 - - 5
Windsor -3 3 £450 -2.70% 7
Marketing
South East

For the 6 months to 19 January 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Marketing.

1 63 (28.90%) Agile Software Development
2 52 (23.85%) Telecoms
3 51 (23.39%) Finance
3 51 (23.39%) Analytical Skills
4 49 (22.48%) Digital Marketing
5 39 (17.89%) Analytics
6 36 (16.51%) Salesforce.com
6 36 (16.51%) Business Intelligence
7 34 (15.60%) Social Media
8 29 (13.30%) Microsoft
9 27 (12.39%) CRM
10 26 (11.93%) Project Management
11 25 (11.47%) Microsoft Excel
11 25 (11.47%) Scrum
12 24 (11.01%) Degree
12 24 (11.01%) SAP
12 24 (11.01%) Electronics
13 23 (10.55%) SQL
14 22 (10.09%) Stakeholder Management
15 19 (8.72%) SEO
15 19 (8.72%) HTML
15 19 (8.72%) E-Commerce
15 19 (8.72%) B2B
15 19 (8.72%) Microsoft PowerPoint
16 18 (8.26%) User Experience
17 17 (7.80%) Programme Management
17 17 (7.80%) Manufacturing
18 16 (7.34%) B2C
18 16 (7.34%) Legal
19 15 (6.88%) Photoshop

Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (5.96%) SharePoint
2 12 (5.50%) CMS
3 7 (3.21%) Confluence
4 6 (2.75%) MS Project Server
5 2 (0.92%) Drupal
5 2 (0.92%) IIS
6 1 (0.46%) Apache
6 1 (0.46%) JBoss
6 1 (0.46%) MS Exchange
6 1 (0.46%) nginx
6 1 (0.46%) OpenStack
6 1 (0.46%) SAS
6 1 (0.46%) WordPress
Applications
1 25 (11.47%) Microsoft Excel
2 19 (8.72%) Microsoft PowerPoint
3 15 (6.88%) Photoshop
4 13 (5.96%) Microsoft Office
5 11 (5.05%) Adobe Illustrator
6 9 (4.13%) Microsoft Project
7 4 (1.83%) MS Visio
8 2 (0.92%) InDesign
9 1 (0.46%) Adobe Creative Suite
9 1 (0.46%) Spreadsheet
9 1 (0.46%) SPSS
Business Applications
1 11 (5.05%) Eloqua
2 5 (2.29%) Dynamics CRM
2 5 (2.29%) NetSuite
3 4 (1.83%) FastStats
4 2 (0.92%) Oracle CRM
4 2 (0.92%) Oracle CRM On Demand
4 2 (0.92%) SAP BPC
4 2 (0.92%) WebTrends
5 1 (0.46%) Salesforce.com CRM
Cloud Services
1 6 (2.75%) Google Analytics
2 4 (1.83%) Adobe Analytics
2 4 (1.83%) Microsoft Azure
2 4 (1.83%) Salesforce Service Cloud
3 3 (1.38%) Cloud Computing
3 3 (1.38%) SaaS
4 2 (0.92%) Amazon AWS
4 2 (0.92%) Heroku
4 2 (0.92%) Office 365
4 2 (0.92%) Salesforce Sales Cloud
5 1 (0.46%) CallidusCloud
5 1 (0.46%) FinancialForce
5 1 (0.46%) GitHub
5 1 (0.46%) IaaS
5 1 (0.46%) Slack
5 1 (0.46%) Trello
Communications & Networking
1 4 (1.83%) DNS
2 3 (1.38%) 3GPP
2 3 (1.38%) 4G
2 3 (1.38%) Diameter Protocol
2 3 (1.38%) Internet
2 3 (1.38%) Intranet
2 3 (1.38%) LAN
2 3 (1.38%) Network Security
2 3 (1.38%) SMS
2 3 (1.38%) Value-Added Service
3 2 (0.92%) 3G
3 2 (0.92%) Broadband
3 2 (0.92%) DHCP
3 2 (0.92%) Firewall
3 2 (0.92%) LTE
3 2 (0.92%) VoLTE
3 2 (0.92%) WAN
4 1 (0.46%) 5G
4 1 (0.46%) TCP/IP
Database & Business Intelligence
1 10 (4.59%) Data Warehouse
1 10 (4.59%) SQL Server
2 5 (2.29%) Relational Database
2 5 (2.29%) SQL Server Integration Services
3 4 (1.83%) Enterprise Data Warehouse
3 4 (1.83%) SQL Server Reporting Services
4 3 (1.38%) Big Data
4 3 (1.38%) BusinessObjects
5 2 (0.92%) MongoDB
5 2 (0.92%) MySQL
5 2 (0.92%) NoSQL
5 2 (0.92%) Power BI
5 2 (0.92%) QlikView
6 1 (0.46%) Apache Cassandra
6 1 (0.46%) Hadoop
6 1 (0.46%) MS Access
6 1 (0.46%) Oracle Reports
6 1 (0.46%) SQL Server 2005
Development Applications
1 12 (5.50%) JIRA
2 4 (1.83%) Dreamweaver
3 2 (0.92%) Visual Studio
4 1 (0.46%) Atlassian Bamboo
4 1 (0.46%) Git (software)
4 1 (0.46%) git-flow
4 1 (0.46%) Jenkins
4 1 (0.46%) Maven
4 1 (0.46%) Oracle APEX
4 1 (0.46%) Sonatype Nexus
4 1 (0.46%) TeamCity
4 1 (0.46%) Vagrant
General
1 52 (23.85%) Telecoms
2 51 (23.39%) Finance
3 24 (11.01%) Electronics
4 17 (7.80%) Manufacturing
5 16 (7.34%) Legal
6 14 (6.42%) Advertising
7 10 (4.59%) Retail
8 7 (3.21%) Pharmaceutical
9 6 (2.75%) Multimedia
10 5 (2.29%) Publishing
11 4 (1.83%) Billing
11 4 (1.83%) Games
11 4 (1.83%) German Language
12 2 (0.92%) Italian Language
12 2 (0.92%) Japanese Language
12 2 (0.92%) Korean Language
12 2 (0.92%) Russian Language
13 1 (0.46%) Banking
13 1 (0.46%) Mandarin Language
Job Titles
1 43 (19.72%) Analyst
2 23 (10.55%) Project Manager
3 20 (9.17%) Consultant
4 18 (8.26%) Marketing Manager
5 17 (7.80%) Business Analyst
6 16 (7.34%) Developer
7 15 (6.88%) Architect
8 12 (5.50%) Designer
9 11 (5.05%) Marketing Specialist
10 9 (4.13%) Commercial Consultant
11 7 (3.21%) Campaign Manager
11 7 (3.21%) Digital Designer
11 7 (3.21%) Digital Marketing Manager
11 7 (3.21%) Report Analyst
11 7 (3.21%) Salesforce Analyst
11 7 (3.21%) Salesforce Architect
12 6 (2.75%) Operations Analyst
12 6 (2.75%) Product Manager
13 5 (2.29%) Business Intelligence Analyst
13 5 (2.29%) Web Manager
Libraries, Frameworks & Software Standards
1 19 (8.72%) HTML
2 13 (5.96%) CSS
3 7 (3.21%) XML
4 5 (2.29%) .NET
5 4 (1.83%) Ajax
5 4 (1.83%) ASP.NET
5 4 (1.83%) HTML5
5 4 (1.83%) Web Services
6 3 (1.38%) Flash
6 3 (1.38%) jQuery
6 3 (1.38%) Mason
7 2 (0.92%) .NET Framework
7 2 (0.92%) ASP.NET Web Forms
7 2 (0.92%) ATL
7 2 (0.92%) CSS3
7 2 (0.92%) LINQ
7 2 (0.92%) Middleware
7 2 (0.92%) Visualforce
7 2 (0.92%) WebCenter
7 2 (0.92%) XSLT
Miscellaneous
1 51 (23.39%) Analytical Skills
2 34 (15.60%) Social Media
3 18 (8.26%) User Experience
4 9 (4.13%) Video Editing
5 7 (3.21%) Virtual Team
6 4 (1.83%) Computer Science
6 4 (1.83%) FMCG
6 4 (1.83%) Marketing Technology
7 3 (1.38%) Management Information System
8 2 (0.92%) CESG
8 2 (0.92%) Enterprise Software
8 2 (0.92%) Public Cloud
8 2 (0.92%) Renewable Energy
8 2 (0.92%) Taxonomies
8 2 (0.92%) W3C
8 2 (0.92%) Wiki
9 1 (0.46%) Data Centre
9 1 (0.46%) Data Structures
9 1 (0.46%) PlayStation
9 1 (0.46%) Pricing Data
Operating Systems
1 3 (1.38%) Windows
2 1 (0.46%) Linux
2 1 (0.46%) Unix
2 1 (0.46%) Windows 10
2 1 (0.46%) Windows 7
2 1 (0.46%) Windows Server
Processes & Methodologies
1 63 (28.90%) Agile Software Development
2 49 (22.48%) Digital Marketing
3 39 (17.89%) Analytics
4 36 (16.51%) Business Intelligence
5 27 (12.39%) CRM
6 26 (11.93%) Project Management
7 25 (11.47%) Scrum
8 22 (10.09%) Stakeholder Management
9 19 (8.72%) B2B
9 19 (8.72%) E-Commerce
9 19 (8.72%) SEO
10 17 (7.80%) Programme Management
11 16 (7.34%) B2C
12 14 (6.42%) Content Management
12 14 (6.42%) Global Marketing
13 13 (5.96%) Collaborative Working
13 13 (5.96%) Customer-Centricity
14 12 (5.50%) Marketing Automation
14 12 (5.50%) PRINCE2
15 11 (5.05%) Waterfall
Programming Languages
1 23 (10.55%) SQL
2 7 (3.21%) JavaScript
3 5 (2.29%) PHP
4 3 (1.38%) C#
5 2 (0.92%) Apex Code
5 2 (0.92%) Java
6 1 (0.46%) Bash Shell
6 1 (0.46%) Groovy
6 1 (0.46%) PHP 7
6 1 (0.46%) PL/SQL
6 1 (0.46%) Python
6 1 (0.46%) R
6 1 (0.46%) Shell Script
6 1 (0.46%) SOQL
6 1 (0.46%) SOSL
6 1 (0.46%) VBA
Qualifications
1 24 (11.01%) Degree
2 8 (3.67%) PMI Certification
2 8 (3.67%) PMP
3 4 (1.83%) PRINCE2 Certification
4 2 (0.92%) ACCA
4 2 (0.92%) CIMA
4 2 (0.92%) Computer Science Degree
5 1 (0.46%) CCIE
5 1 (0.46%) Cisco Certification
5 1 (0.46%) CISM
5 1 (0.46%) CRISC
5 1 (0.46%) MBA
Quality Assurance & Compliance
1 10 (4.59%) Data Quality
2 5 (2.29%) GDPR
3 3 (1.38%) ISO/IEC 27001
3 3 (1.38%) PCI DSS
3 3 (1.38%) PMO
4 2 (0.92%) COBIT
4 2 (0.92%) QA
5 1 (0.46%) IFRS
System Software
1 3 (1.38%) Active Directory
2 2 (0.92%) Docker
3 1 (0.46%) Hyper-V
3 1 (0.46%) VMware Infrastructure
Systems Management
1 1 (0.46%) Ansible
1 1 (0.46%) Kubernetes
1 1 (0.46%) Opscode Chef
1 1 (0.46%) Puppet
1 1 (0.46%) Salt
1 1 (0.46%) Systems Management Server (SMS)
Vendors
1 36 (16.51%) Salesforce.com
2 29 (13.30%) Microsoft
3 24 (11.01%) SAP
4 14 (6.42%) Adobe
5 12 (5.50%) Oracle
5 12 (5.50%) Twitter
6 11 (5.05%) Google
7 10 (4.59%) Facebook
8 8 (3.67%) Salesforce Marketing Cloud
9 7 (3.21%) Marketo
10 6 (2.75%) Tableau
11 4 (1.83%) Siebel
12 3 (1.38%) Omniture
12 3 (1.38%) Pardot
13 2 (0.92%) Cegedim Rx
13 2 (0.92%) Cognos
13 2 (0.92%) Huawei
13 2 (0.92%) HubSpot
13 2 (0.92%) Optimizely
13 2 (0.92%) Sitecore