The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 3 months to 28 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
South East / Berkshire
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 18 32 21
Rank change year-on-year +14 -11  
Contract jobs citing Marketing 127 123 150
As % of all contract IT jobs advertised in Berkshire 6.95% 5.17% 6.23%
As % of the General category 15.60% 13.95% 14.12%
Number of daily rates quoted 60 70 57
Median daily rate £431 £322 £325
Median daily rate % change year-on-year +33.92% -0.92%  
90% offered a daily rate of more than £157 £164 £177
10% offered a daily rate of more than £601 £438 £500
UK excluding London median daily rate £425 £375 £350
% change year-on-year +13.33% +7.14%  
Number of hourly rates quoted 7 16 7
Median hourly rate £20.00 £18.00 £17.50
Median hourly rate % change year-on-year +11.11% +2.85%  
90% offered a hourly rate of more than £16.20 £11.98 £12.90
10% offered a hourly rate of more than £21.00 £29.75 £22.50
UK excluding London median hourly rate £20.00 £18.50 £20.00
% change year-on-year +8.10% -7.50%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for common skills.

General Skills
Berkshire
Contract job vacancies with a requirement for common skills 814 882 1062
As % of all contract IT job vacancies advertised in Berkshire 44.53% 37.04% 44.12%
Number of daily rates quoted 467 610 729
Median daily rate £450 £378 £375
Median daily rate % change year-on-year +19.20% +0.66%  
90% offered a daily rate of more than £245 £200 £213
10% offered a daily rate of more than £588 £538 £533
UK excluding London median daily rate £413 £400 £398
% change year-on-year +3.12% +0.62%  
Number of hourly rates quoted 37 41 22
Median hourly rate £17.50 £16.50 £17.50
Median hourly rate % change year-on-year +6.06% -5.71%  
90% offered a hourly rate of more than £12.75 £10.75 £10.50
10% offered a hourly rate of more than £37.15 £27.50 £39.30
UK excluding London median hourly rate £30.00 £25.00 £22.50
% change year-on-year +20.00% +11.11%  

Marketing
Job Vacancy Trend in Berkshire

Job postings citing Marketing as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Marketing in Berkshire

Marketing
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Berkshire.

Contractor daily rate trend for Marketing in Berkshire

Marketing
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Marketing in Berkshire over the 3 months to 28 June 2017.

Contractor daily rate histogram for Marketing in Berkshire

Marketing
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Berkshire.

Contractor hourly rate trend for Marketing in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +5 48 £463 +77.88% 7
Bracknell +2 18 £163 -24.41% 3
Maidenhead +2 11 £444 +4.41% 1
Slough +10 10 £431 +18.96% 5
Windsor - 3 £425 -
Wokingham - 1 - - 1
Marketing
South East

For the 6 months to 28 June 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Marketing.

1 71 (30.60%) Finance
2 56 (24.14%) Telecoms
3 48 (20.69%) Analytical Skills
4 43 (18.53%) Digital Marketing
5 40 (17.24%) Analytics
6 35 (15.09%) Microsoft Excel
7 33 (14.22%) Business Intelligence
8 32 (13.79%) Degree
9 30 (12.93%) Project Management
10 29 (12.50%) CRM
11 27 (11.64%) Oracle
11 27 (11.64%) Stakeholder Management
11 27 (11.64%) Agile Software Development
12 23 (9.91%) SAP
13 21 (9.05%) Microsoft
14 20 (8.62%) E-Commerce
14 20 (8.62%) HTML
14 20 (8.62%) Migration
15 19 (8.19%) Programme Management
15 19 (8.19%) Information Management
15 19 (8.19%) Microsoft PowerPoint
16 17 (7.33%) Online Marketing
17 16 (6.90%) Adobe
18 15 (6.47%) Content Management
18 15 (6.47%) Manufacturing
18 15 (6.47%) Advertising
18 15 (6.47%) German Language
19 14 (6.03%) Marketing Strategy
19 14 (6.03%) User Experience
19 14 (6.03%) Electronics

Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (2.16%) Apache Spark
1 5 (2.16%) CMS
2 3 (1.29%) Adobe Experience Manager
2 3 (1.29%) Confluence
3 2 (0.86%) SAS
3 2 (0.86%) WordPress
4 1 (0.43%) JBoss
4 1 (0.43%) SharePoint
4 1 (0.43%) SharePoint Server
4 1 (0.43%) SugarCRM
Applications
1 35 (15.09%) Microsoft Excel
2 19 (8.19%) Microsoft PowerPoint
3 14 (6.03%) Microsoft Office
4 7 (3.02%) Microsoft Project
4 7 (3.02%) Photoshop
5 1 (0.43%) Adobe Illustrator
5 1 (0.43%) MS Visio
5 1 (0.43%) Spreadsheet
5 1 (0.43%) SPSS
Business Applications
1 13 (5.60%) SAP Oil and Gas
2 9 (3.88%) Eloqua
2 9 (3.88%) NetSuite
3 6 (2.59%) WebTrends
4 4 (1.72%) Dynamics CRM
5 2 (0.86%) Adobe Campaign
5 2 (0.86%) SAP Hybris
5 2 (0.86%) Sprinklr
5 2 (0.86%) Unica
6 1 (0.43%) Dynamics GP
6 1 (0.43%) Oracle CRM
6 1 (0.43%) Radian6
6 1 (0.43%) SAP ERP
6 1 (0.43%) SAP MDG
6 1 (0.43%) SAP MDM
Cloud Services
1 13 (5.60%) Microsoft Azure
2 7 (3.02%) Google Analytics
2 7 (3.02%) Office 365
3 5 (2.16%) SmartFocus
4 4 (1.72%) Adobe Analytics
5 3 (1.29%) Amazon AWS
5 3 (1.29%) Azure Active Directory
6 2 (0.86%) Amazon EC2
6 2 (0.86%) Dynamics 365
6 2 (0.86%) Force.com
6 2 (0.86%) Salesforce Sales Cloud
6 2 (0.86%) Salesforce Service Cloud
7 1 (0.43%) CallidusCloud
7 1 (0.43%) Cloud Computing
7 1 (0.43%) GoToWebinar
7 1 (0.43%) SaaS
7 1 (0.43%) SurveyMonkey
Communications & Networking
1 8 (3.45%) MPLS
2 7 (3.02%) BGP
2 7 (3.02%) Firewall
2 7 (3.02%) VPN
3 6 (2.59%) IPv6
3 6 (2.59%) Multicast
3 6 (2.59%) OSPF
3 6 (2.59%) SMS
3 6 (2.59%) TCP/IP
4 3 (1.29%) Internet
4 3 (1.29%) LAN
4 3 (1.29%) WAN
4 3 (1.29%) Wireless
5 2 (0.86%) Broadband
5 2 (0.86%) Intranet
5 2 (0.86%) IP Telephony
5 2 (0.86%) VoIP
6 1 (0.43%) Extranet
6 1 (0.43%) Network Security
Database & Business Intelligence
1 9 (3.88%) BusinessObjects
2 8 (3.45%) Big Data
3 7 (3.02%) Data Warehouse
3 7 (3.02%) Power BI
3 7 (3.02%) SQL Server
4 6 (2.59%) SQL Server 2012
5 4 (1.72%) BusinessObjects Dashboards
5 4 (1.72%) Hadoop
5 4 (1.72%) RDBMS
5 4 (1.72%) Relational Database
5 4 (1.72%) SQL Server Integration Services
6 3 (1.29%) BusinessObjects Web Intelligence
6 3 (1.29%) Data Mining
6 3 (1.29%) PostgreSQL
7 2 (0.86%) HBase
7 2 (0.86%) MariaDB
7 2 (0.86%) MS Access
7 2 (0.86%) MySQL
7 2 (0.86%) NoSQL
7 2 (0.86%) Oracle ODI
Development Applications
1 6 (2.59%) JIRA
2 5 (2.16%) Dreamweaver
3 4 (1.72%) XMLSpy
4 2 (0.86%) Talend Open Studio
5 1 (0.43%) JUnit
General
1 71 (30.60%) Finance
2 56 (24.14%) Telecoms
3 15 (6.47%) Advertising
3 15 (6.47%) German Language
3 15 (6.47%) Manufacturing
4 14 (6.03%) Electronics
5 12 (5.17%) Financial Institution
6 11 (4.74%) Legal
6 11 (4.74%) Publishing
6 11 (4.74%) Retail
7 9 (3.88%) Banking
8 6 (2.59%) Pharmaceutical
9 5 (2.16%) Brand Awareness
10 3 (1.29%) French Language
11 2 (0.86%) Games
12 1 (0.43%) Billing
12 1 (0.43%) Mandarin Language
Job Titles
1 32 (13.79%) Analyst
2 30 (12.93%) Marketing Manager
3 23 (9.91%) Developer
4 16 (6.90%) Business Analyst
5 11 (4.74%) Project Manager
6 10 (4.31%) Consultant
6 10 (4.31%) Product Manager
7 9 (3.88%) Architect
8 8 (3.45%) CRM Analyst
8 8 (3.45%) CRM Business Analyst
8 8 (3.45%) Digital Analyst
9 7 (3.02%) Marketing Specialist
10 6 (2.59%) IP Engineer
10 6 (2.59%) Programme Manager
10 6 (2.59%) Social Media Manager
11 5 (2.16%) Administrator
11 5 (2.16%) Graduate
11 5 (2.16%) Senior Manager
11 5 (2.16%) Support Specialist
11 5 (2.16%) Web Manager
Libraries, Frameworks & Software Standards
1 20 (8.62%) HTML
2 9 (3.88%) CSS
3 7 (3.02%) XML
4 4 (1.72%) HTML5
4 4 (1.72%) XSD
5 3 (1.29%) COM
5 3 (1.29%) CSS3
5 3 (1.29%) Visualforce
5 3 (1.29%) WebCenter
6 2 (0.86%) .NET
6 2 (0.86%) jQuery
6 2 (0.86%) LAMP
7 1 (0.43%) Ajax
7 1 (0.43%) AngularJS
7 1 (0.43%) ASP.NET
7 1 (0.43%) Kafka
7 1 (0.43%) Mason
7 1 (0.43%) Razor View Engine
7 1 (0.43%) Velocity
7 1 (0.43%) WinForms
Miscellaneous
1 48 (20.69%) Analytical Skills
2 14 (6.03%) User Experience
3 13 (5.60%) Social Media
4 7 (3.02%) Digital Media
5 5 (2.16%) FMCG
5 5 (2.16%) W3C
6 4 (1.72%) Credit Risk
6 4 (1.72%) NHS
6 4 (1.72%) Virtual Team
7 3 (1.29%) Blog
7 3 (1.29%) Data Structures
7 3 (1.29%) Replication
8 2 (0.86%) Algorithms
8 2 (0.86%) Chip and PIN
8 2 (0.86%) Data Centre
8 2 (0.86%) EPoS
8 2 (0.86%) Greenfield Project
8 2 (0.86%) Internet of Things
9 1 (0.43%) Foreign Exchange (FX)
9 1 (0.43%) Graphic Design
Operating Systems
1 7 (3.02%) Windows
2 4 (1.72%) Windows 10
3 3 (1.29%) Linux
3 3 (1.29%) Windows Server
4 1 (0.43%) Android
4 1 (0.43%) Windows Server 2012
Processes & Methodologies
1 43 (18.53%) Digital Marketing
2 40 (17.24%) Analytics
3 33 (14.22%) Business Intelligence
4 30 (12.93%) Project Management
5 29 (12.50%) CRM
6 27 (11.64%) Agile Software Development
6 27 (11.64%) Stakeholder Management
7 20 (8.62%) E-Commerce
7 20 (8.62%) Migration
8 19 (8.19%) Information Management
8 19 (8.19%) Programme Management
9 17 (7.33%) Online Marketing
10 15 (6.47%) Content Management
11 14 (6.03%) Marketing Strategy
12 13 (5.60%) Marketing Automation
13 12 (5.17%) Coaching
14 11 (4.74%) Global Marketing
14 11 (4.74%) Presales
14 11 (4.74%) SEO
15 10 (4.31%) B2B
Programming Languages
1 14 (6.03%) SQL
2 8 (3.45%) Java
3 4 (1.72%) JavaScript
3 4 (1.72%) PL/SQL
4 3 (1.29%) Apex Code
4 3 (1.29%) Python
4 3 (1.29%) Scala
5 2 (0.86%) Bash Shell
5 2 (0.86%) PHP
6 1 (0.43%) C#
6 1 (0.43%) Perl
6 1 (0.43%) VBA
Qualifications
1 32 (13.79%) Degree
2 6 (2.59%) CCIE
2 6 (2.59%) CCIP
2 6 (2.59%) CCNP
2 6 (2.59%) Cisco Certification
3 4 (1.72%) PMP
4 3 (1.29%) ACCA
4 3 (1.29%) CIMA
4 3 (1.29%) PMI Certification
4 3 (1.29%) Six Sigma Black Belt
5 2 (0.86%) Master's Degree
5 2 (0.86%) SC Cleared
5 2 (0.86%) Security Cleared
6 1 (0.43%) BPSS Clearance
6 1 (0.43%) HND
6 1 (0.43%) MBA
6 1 (0.43%) MCP
6 1 (0.43%) Microsoft Certification
6 1 (0.43%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 3 (1.29%) Data Quality
1 3 (1.29%) HL7
2 2 (0.86%) QA
3 1 (0.43%) GAAP
3 1 (0.43%) GDPR
3 1 (0.43%) GMP
3 1 (0.43%) PMO
3 1 (0.43%) SLA
System Software
1 3 (1.29%) Active Directory
1 3 (1.29%) Docker
2 2 (0.86%) NFS
2 2 (0.86%) Samba
2 2 (0.86%) Squid
3 1 (0.43%) HDFS
3 1 (0.43%) Hyper-V
3 1 (0.43%) VMware ESXi
3 1 (0.43%) VMware Infrastructure
3 1 (0.43%) vSphere
Systems Management
1 3 (1.29%) Ansible
2 2 (0.86%) Nagios
3 1 (0.43%) Puppet
3 1 (0.43%) SCCM
3 1 (0.43%) TeamSite
3 1 (0.43%) vRealize
Vendors
1 27 (11.64%) Oracle
2 23 (9.91%) SAP
3 21 (9.05%) Microsoft
4 16 (6.90%) Adobe
5 11 (4.74%) Salesforce.com
6 9 (3.88%) Pega
7 7 (3.02%) Cisco
7 7 (3.02%) Google
7 7 (3.02%) Marketo
7 7 (3.02%) Tableau
7 7 (3.02%) Twitter
8 6 (2.59%) Facebook
8 6 (2.59%) Huawei
9 4 (1.72%) hybris
9 4 (1.72%) Siebel
9 4 (1.72%) Thunderhead
9 4 (1.72%) VMware
10 3 (1.29%) Teradata
11 2 (0.86%) Ab Initio
11 2 (0.86%) Omniture
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