Period
to 29 May 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 29 May 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
South East > Berkshire
6 months to
29 May 2020
Same period 2019 Same period 2018
Rank 81 57 35
Rank change year-on-year -24 -22 -7
Contract jobs citing Marketing 37 147 193
As % of all contract jobs advertised in Berkshire 1.80% 3.58% 4.91%
As % of the General category 4.81% 8.59% 12.64%
Number of daily rates quoted 15 61 108
Median daily rate £400 £475 £358
Median daily rate % change year-on-year -15.79% +32.87% -15.88%
10th Percentile £335 £258 £153
90th Percentile £594 £575 £585
South East median daily rate £425 £450 £375
% change year-on-year -5.56% +20.00% -9.64%
Number of hourly rates quoted 0 4 3
Median hourly rate - £29.33 £22.00
Median hourly rate % change year-on-year - +33.32% +10.00%
South East median hourly rate £22.50 £22.33 £41.50
% change year-on-year +0.76% -46.19% +100.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for common skills.

All General Skills
Berkshire
Contract vacancies with a requirement for common skills 769 1,712 1,527
As % of all contract IT jobs advertised in Berkshire 37.48% 41.64% 38.84%
Number of daily rates quoted 337 680 686
Median daily rate £413 £430 £425
Median daily rate % change year-on-year -4.07% +1.18% -
10th Percentile £231 £275 £250
90th Percentile £600 £619 £575
South East median daily rate £450 £450 £430
% change year-on-year - +4.65% +1.18%
Number of hourly rates quoted 32 43 35
Median hourly rate £22.07 £22.65 £22.00
Median hourly rate % change year-on-year -2.56% +2.95% +39.79%
10th Percentile £16.14 £13.05 £12.75
90th Percentile £42.88 £51.20 £49.00
Median hourly rate £26.00 £31.67 £30.00
% change year-on-year -17.91% +5.58% +33.33%

Marketing
Job Vacancy Trend in Berkshire

Job postings citing Marketing as a proportion of all IT jobs advertised in Berkshire.

Job vacancy trend for Marketing in Berkshire

Marketing
Contractor Daily Rate Trend in Berkshire

3-month moving average daily rate quoted in jobs citing Marketing in Berkshire.

Daily rate trend for Marketing in Berkshire

Marketing
Daily Rate Histogram in Berkshire

Daily rate distribution for jobs citing Marketing in Berkshire over the 6 months to 29 May 2020.

Daily rate histogram for Marketing in Berkshire

Marketing
Contractor Hourly Rate Trend in Berkshire

3-month moving average hourly rates quoted in jobs citing Marketing in Berkshire.

Hourly rate trend for Marketing in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 6 months to 29 May 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -10 13 £494 -5.95% 5
Bracknell +27 5 £363 +20.83%
Newbury -2 5 £475 - 1
Maidenhead 0 2 £350 -22.22%
Slough +12 1 - -
Windsor - 1 - -
Marketing
South East

For the 6 months to 29 May 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Berkshire region with a requirement for Marketing.

1 12 (32.43%) Agile Software Development
2 10 (27.03%) Stakeholder Management
3 9 (24.32%) 4G
4 8 (21.62%) Digital Marketing
5 7 (18.92%) Service Delivery
5 7 (18.92%) 3G
5 7 (18.92%) 5G
5 7 (18.92%) Strategic Roadmap
6 6 (16.22%) Radio Access Network
6 6 (16.22%) CRM
6 6 (16.22%) Scrum
7 5 (13.51%) Change Management
7 5 (13.51%) Project Management
7 5 (13.51%) User Experience
8 4 (10.81%) User Stories
8 4 (10.81%) Telecoms
8 4 (10.81%) Validation
8 4 (10.81%) Performance Management
8 4 (10.81%) Waterfall
8 4 (10.81%) Degree
9 3 (8.11%) Dynamics CRM
9 3 (8.11%) Finance
9 3 (8.11%) Automotive
9 3 (8.11%) Content Management
9 3 (8.11%) Adobe
9 3 (8.11%) Business Intelligence
9 3 (8.11%) B2B
9 3 (8.11%) Tableau
9 3 (8.11%) Diameter Protocol
9 3 (8.11%) Target Operating Model

Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.41%) CMS
2 1 (2.70%) Adobe Experience Manager
2 1 (2.70%) Confluence
2 1 (2.70%) IIS
2 1 (2.70%) Sitecore CMS
Applications
1 1 (2.70%) Microsoft Excel
Business Applications
1 3 (8.11%) Dynamics CRM
2 1 (2.70%) Eloqua
2 1 (2.70%) Sprinklr
Cloud Services
1 2 (5.41%) Adobe Analytics
1 2 (5.41%) Azure
1 2 (5.41%) Power Platform
2 1 (2.70%) AWS
2 1 (2.70%) Google Analytics
Communications & Networking
1 9 (24.32%) 4G
2 7 (18.92%) 3G
2 7 (18.92%) 5G
3 6 (16.22%) Radio Access Network
4 3 (8.11%) Diameter Protocol
5 2 (5.41%) 3GPP
5 2 (5.41%) Internet
5 2 (5.41%) LTE
5 2 (5.41%) Unified Communications
5 2 (5.41%) WAN
6 1 (2.70%) Broadband
6 1 (2.70%) DNS
6 1 (2.70%) Intelligent Network
6 1 (2.70%) TCP/IP
6 1 (2.70%) Value-Added Service
6 1 (2.70%) VoLTE
Database & Business Intelligence
1 2 (5.41%) Power BI
2 1 (2.70%) Big Data
2 1 (2.70%) QlikView
2 1 (2.70%) SQL Server Integration Services
2 1 (2.70%) SQL Server Reporting Services
Development Applications
1 1 (2.70%) GitLab
1 1 (2.70%) JIRA
General
1 4 (10.81%) Telecoms
2 3 (8.11%) Automotive
2 3 (8.11%) Finance
3 2 (5.41%) Legal
3 2 (5.41%) Mandarin Language
3 2 (5.41%) Pharmaceutical
3 2 (5.41%) Retail
4 1 (2.70%) Advertising
4 1 (2.70%) Dutch Language
4 1 (2.70%) Electronics
4 1 (2.70%) Finnish Language
4 1 (2.70%) German Language
4 1 (2.70%) Manufacturing
4 1 (2.70%) Polish Language
4 1 (2.70%) Public Sector
4 1 (2.70%) Swedish Language
Job Titles
1 5 (13.51%) Analyst
2 3 (8.11%) Business Analyst
2 3 (8.11%) Business Change Manager
2 3 (8.11%) Business Manager
2 3 (8.11%) Change Manager
2 3 (8.11%) CRM Manager
2 3 (8.11%) Product Manager
3 2 (5.41%) Account Manager
3 2 (5.41%) Data Analyst
3 2 (5.41%) Delivery Manager
3 2 (5.41%) Digital Analyst
3 2 (5.41%) Digital Business Analyst
3 2 (5.41%) Digital Marketing Manager
3 2 (5.41%) Digital Project Manager
3 2 (5.41%) Marketing Manager
3 2 (5.41%) Project Manager
4 1 (2.70%) Coordinator
4 1 (2.70%) Developer
4 1 (2.70%) Programme Manager
4 1 (2.70%) Technical Architect
Libraries, Frameworks & Software Standards
1 2 (5.41%) HTML
1 2 (5.41%) LDAP
2 1 (2.70%) .NET
2 1 (2.70%) CSS
2 1 (2.70%) HTML5
2 1 (2.70%) LAMP
Miscellaneous
1 5 (13.51%) User Experience
2 2 (5.41%) Mobile App
3 1 (2.70%) Life Science
3 1 (2.70%) Management Information System
3 1 (2.70%) NHS
3 1 (2.70%) Public Cloud
3 1 (2.70%) Social Media
3 1 (2.70%) Video Conferencing
3 1 (2.70%) Virtual Team
Operating Systems
1 2 (5.41%) Windows
2 1 (2.70%) Windows 10
Processes & Methodologies
1 12 (32.43%) Agile Software Development
2 10 (27.03%) Stakeholder Management
3 8 (21.62%) Digital Marketing
4 7 (18.92%) Service Delivery
4 7 (18.92%) Strategic Roadmap
5 6 (16.22%) CRM
5 6 (16.22%) Scrum
6 5 (13.51%) Change Management
6 5 (13.51%) Project Management
7 4 (10.81%) Performance Management
7 4 (10.81%) User Stories
7 4 (10.81%) Validation
7 4 (10.81%) Waterfall
8 3 (8.11%) Analytics
8 3 (8.11%) B2B
8 3 (8.11%) Business Intelligence
8 3 (8.11%) Content Management
8 3 (8.11%) Target Operating Model
9 2 (5.41%) Migration
9 2 (5.41%) SEO
Programming Languages
1 2 (5.41%) SQL
2 1 (2.70%) Objective-C
2 1 (2.70%) PHP
2 1 (2.70%) PowerShell
2 1 (2.70%) Python
2 1 (2.70%) VB
Qualifications
1 4 (10.81%) Degree
2 1 (2.70%) Master's Degree
Quality Assurance & Compliance
1 2 (5.41%) GDPR
2 1 (2.70%) ISO/IEC 27001
2 1 (2.70%) NIST
2 1 (2.70%) PMO
System Software
1 1 (2.70%) Active Directory
Systems Management
1 1 (2.70%) SCCM
1 1 (2.70%) WSUS
Vendors
1 3 (8.11%) Adobe
1 3 (8.11%) Tableau
2 2 (5.41%) Salesforce.com
3 1 (2.70%) Agnitio
3 1 (2.70%) Alteryx
3 1 (2.70%) Ericsson
3 1 (2.70%) Google
3 1 (2.70%) Ivanti
3 1 (2.70%) Nokia
3 1 (2.70%) Oracle
3 1 (2.70%) Salesforce Marketing Cloud
3 1 (2.70%) SAP
3 1 (2.70%) Sitecore