The following table provides summary statistics for contract job vacancies advertised in Berkshire with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
South East / Berkshire
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 90 110 94
Rank change year-on-year +20 -16  
Contract jobs citing Web Analytics 9 9 20
As % of all contract IT jobs advertised in Berkshire 0.49% 0.39% 0.82%
As % of the Processes & Methodologies category 0.60% 0.48% 1.03%
Number of daily rates quoted 6 1 12
Median daily rate £375 £340 £210
Median daily rate % change year-on-year +10.29% +61.90%  
90% offered a daily rate of more than £315 £340 £185
10% offered a daily rate of more than £606 £340 £363
UK excluding London median daily rate £406 £425 £350
% change year-on-year -4.41% +21.42%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £51.00 £35.00 £33.00
% change year-on-year +45.71% +6.06%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Berkshire
Contract job vacancies with a requirement for process and methodology skills 1493 1861 1933
As % of all contract IT job vacancies advertised in Berkshire 81.27% 80.01% 78.99%
Number of daily rates quoted 712 1025 954
Median daily rate £425 £400 £398
Median daily rate % change year-on-year +6.25% +0.62%  
90% offered a daily rate of more than £300 £250 £245
10% offered a daily rate of more than £550 £525 £500
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 59 71 76
Median hourly rate £18.00 £19.61 £21.55
Median hourly rate % change year-on-year -8.21% -9.00%  
90% offered a hourly rate of more than £12.00 £12.00 £13.48
10% offered a hourly rate of more than £37.50 £32.00 £39.70
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Web Analytics
Job Vacancy Trend in Berkshire

The job posting trend of jobs advertised in Berkshire citing Web Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in Berkshire

Web Analytics
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in Berkshire.

Contractor daily rate trend for Web Analytics in Berkshire

Web Analytics
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Web Analytics in Berkshire over the 3 months to 26 June 2017.

Contractor daily rate histogram for Web Analytics in Berkshire

Web Analytics
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in Berkshire.

Contractor hourly rate trend for Web Analytics in Berkshire

Web Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 26 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Newbury +5 3 £315 -7.35%
Maidenhead -1 3 £413 -
Reading +16 2 - - 1
Web Analytics
South East

For the 6 months to 26 June 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Web Analytics.

1 15 (100.00%) Analytics
2 9 (60.00%) Marketing
3 6 (40.00%) Business Intelligence
3 6 (40.00%) User Experience
4 5 (33.33%) Digital Analytics
4 5 (33.33%) Adobe
4 5 (33.33%) Adobe Analytics
5 4 (26.67%) Big Data
5 4 (26.67%) Axure RP
5 4 (26.67%) Credit Risk
5 4 (26.67%) Digital Marketing
5 4 (26.67%) Telecoms
5 4 (26.67%) Retail
5 4 (26.67%) Agile Software Development
5 4 (26.67%) Wireframes
5 4 (26.67%) Prototyping
5 4 (26.67%) Actionable Insight
5 4 (26.67%) Apache Spark
5 4 (26.67%) Mentoring
6 3 (20.00%) Analytical Skills
6 3 (20.00%) Microsoft
6 3 (20.00%) Java
6 3 (20.00%) Microsoft Excel
6 3 (20.00%) Scala
6 3 (20.00%) Hadoop
6 3 (20.00%) Google
7 2 (13.33%) HTML5
7 2 (13.33%) NoSQL
7 2 (13.33%) comScore
7 2 (13.33%) Digital Media

Web Analytics
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (26.67%) Apache Spark
Applications
1 3 (20.00%) Microsoft Excel
Business Applications
1 2 (13.33%) Unica
1 2 (13.33%) WebTrends
Cloud Services
1 5 (33.33%) Adobe Analytics
2 1 (6.67%) Google Analytics
Database & Business Intelligence
1 4 (26.67%) Big Data
2 3 (20.00%) Hadoop
3 2 (13.33%) HBase
3 2 (13.33%) NoSQL
3 2 (13.33%) Power BI
Development Applications
1 4 (26.67%) Axure RP
2 1 (6.67%) Dreamweaver
2 1 (6.67%) Git (software)
General
1 9 (60.00%) Marketing
2 4 (26.67%) Retail
2 4 (26.67%) Telecoms
3 1 (6.67%) Banking
Job Titles
1 4 (26.67%) Consultant
1 4 (26.67%) User Experience Consultant
2 3 (20.00%) Analyst
2 3 (20.00%) Big Data Engineer
2 3 (20.00%) Data Engineer
3 2 (13.33%) Digital Analyst
3 2 (13.33%) Hadoop Engineer
3 2 (13.33%) Java Engineer
3 2 (13.33%) Junior
3 2 (13.33%) Web Analyst
4 1 (6.67%) Data Architect
4 1 (6.67%) Designer
4 1 (6.67%) Developer
4 1 (6.67%) Junior Designer
4 1 (6.67%) Performance Analyst
4 1 (6.67%) Performance Manager
4 1 (6.67%) Senior Manager
4 1 (6.67%) Senior Performance Analyst
4 1 (6.67%) Web Analytics Analyst
4 1 (6.67%) Web Manager
Libraries, Frameworks & Software Standards
1 2 (13.33%) CSS
1 2 (13.33%) HTML
1 2 (13.33%) HTML5
1 2 (13.33%) jQuery
2 1 (6.67%) CSS3
2 1 (6.67%) Dojo
2 1 (6.67%) Sass
Miscellaneous
1 6 (40.00%) User Experience
2 4 (26.67%) Credit Risk
3 3 (20.00%) Analytical Skills
4 2 (13.33%) Algorithms
4 2 (13.33%) Digital Media
5 1 (6.67%) Handset
Processes & Methodologies
1 15 (100.00%) Analytics
2 6 (40.00%) Business Intelligence
3 5 (33.33%) Digital Analytics
4 4 (26.67%) Actionable Insight
4 4 (26.67%) Agile Software Development
4 4 (26.67%) Digital Marketing
4 4 (26.67%) Mentoring
4 4 (26.67%) Prototyping
4 4 (26.67%) Wireframes
5 2 (13.33%) Mathematics
5 2 (13.33%) Personalization
6 1 (6.67%) Content Development
6 1 (6.67%) Data Mapping
6 1 (6.67%) Data Visualisation
6 1 (6.67%) Economics
6 1 (6.67%) Graceful Degradation
6 1 (6.67%) Logistic Regression
6 1 (6.67%) Multichannel Marketing
6 1 (6.67%) Software Engineering
6 1 (6.67%) Tag Management
Programming Languages
1 3 (20.00%) Java
1 3 (20.00%) Scala
2 2 (13.33%) JavaScript
2 2 (13.33%) Python
Vendors
1 5 (33.33%) Adobe
2 3 (20.00%) Google
2 3 (20.00%) Microsoft
3 2 (13.33%) comScore
3 2 (13.33%) Omniture
3 2 (13.33%) Twitter
4 1 (6.67%) Facebook
4 1 (6.67%) Tealium