Period
to 18 August 2018

The following table provides summary statistics for contract job vacancies advertised in Berkshire with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 18 August 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
South East > Berkshire
6 months to
18 Aug 2018
Same period 2017 Same period 2016
Rank 165 144 159
Rank change year-on-year -21 +15 -14
Contract jobs citing Web Analytics 5 11 21
As % of all contract IT jobs advertised in Berkshire 0.13% 0.28% 0.44%
As % of the Processes & Methodologies category 0.15% 0.34% 0.54%
Number of daily rates quoted 1 7 2
Berkshire median daily rate £375 £338 £470
Median daily rate % change year-on-year +11.11% -28.19% +122.49%
10th Percentile £363 £295 £364
90th Percentile £388 £581 £597
South East median daily rate £375 £413 £250
% change year-on-year -9.09% +65.00% -28.57%
Number of hourly rates quoted 0 0 0
Berkshire median hourly rate - - -
South East median hourly rate - - £35.50

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Berkshire
Contract vacancies with a requirement for process or methodology skills 3,370 3,213 3,899
As % of all contract IT jobs advertised in Berkshire 85.06% 83.00% 81.86%
Number of daily rates quoted 1,681 1,556 2,096
Berkshire median daily rate £425 £425 £408
Median daily rate % change year-on-year - +4.29% +6.68%
10th Percentile £250 £264 £255
90th Percentile £575 £588 £550
South East median daily rate £430 £415 £400
% change year-on-year +3.61% +3.75% +5.96%
Number of hourly rates quoted 81 127 127
Berkshire median hourly rate £22.00 £15.00 £16.50
Median hourly rate % change year-on-year +46.67% -9.09% -26.67%
10th Percentile £8.06 £11.25 £11.15
90th Percentile £48.75 £39.15 £35.70
South East median hourly rate £25.00 £20.00 £22.75
% change year-on-year +25.00% -12.09% +3.41%

Web Analytics
Job Vacancy Trend in Berkshire

Job postings citing Web Analytics as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Web Analytics in Berkshire

Web Analytics
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in Berkshire.

Contractor daily rate trend for Web Analytics in Berkshire

Web Analytics
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in Berkshire.

Contractor hourly rate trend for Web Analytics in Berkshire

Web Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the Berkshire region over the 6 months to 18 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead -11 1 - - 1
Web Analytics
South East

For the 6 months to 18 August 2018, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Berkshire region with a requirement for Web Analytics.

1 5 (100.00%) Analytics
2 4 (80.00%) Google Analytics
2 4 (80.00%) Google
2 4 (80.00%) Tableau
2 4 (80.00%) JavaScript
2 4 (80.00%) SQL
2 4 (80.00%) Business Intelligence
3 3 (60.00%) Agile Software Development
3 3 (60.00%) MicroStrategy
3 3 (60.00%) Microsoft Excel
3 3 (60.00%) Digital Analytics
3 3 (60.00%) SessionCam
4 2 (40.00%) Customer-Centricity
4 2 (40.00%) Maxymiser
4 2 (40.00%) Optimizely
4 2 (40.00%) Handset
4 2 (40.00%) Adobe
4 2 (40.00%) Apache Flex
4 2 (40.00%) Microsoft Office
5 1 (20.00%) EJB
5 1 (20.00%) CSS
5 1 (20.00%) JSP
5 1 (20.00%) Servlets
5 1 (20.00%) Struts
5 1 (20.00%) Web Services
5 1 (20.00%) XML
5 1 (20.00%) UML
5 1 (20.00%) RUP
5 1 (20.00%) E-Commerce
5 1 (20.00%) JMS

Web Analytics
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (20.00%) CMS
1 1 (20.00%) GlassFish
1 1 (20.00%) SAS
1 1 (20.00%) Sitecore CMS
1 1 (20.00%) WebLogic
1 1 (20.00%) WebSphere
1 1 (20.00%) WebSphere Application Server
Applications
1 3 (60.00%) Microsoft Excel
2 2 (40.00%) Microsoft Office
Business Applications
1 3 (60.00%) SessionCam
2 1 (20.00%) SDL Web 8
2 1 (20.00%) WebTrends
Cloud Services
1 4 (80.00%) Google Analytics
Database & Business Intelligence
1 1 (20.00%) SAS EBI
General
1 1 (20.00%) German Language
1 1 (20.00%) Italian Language
1 1 (20.00%) Marketing
1 1 (20.00%) Telecoms
Job Titles
1 2 (40.00%) Analytics Manager
1 2 (40.00%) Digital Analytics Manager
2 1 (20.00%) Analytics Consultant
2 1 (20.00%) Architect
2 1 (20.00%) Consultant
2 1 (20.00%) Digital Analytics Consultant
2 1 (20.00%) Java Architect
2 1 (20.00%) Java Solutions Architect
2 1 (20.00%) Report Manager
2 1 (20.00%) Solutions Architect
2 1 (20.00%) Web Analytics Consultant
2 1 (20.00%) Web Consultant
Libraries, Frameworks & Software Standards
1 2 (40.00%) Apache Flex
2 1 (20.00%) Ajax
2 1 (20.00%) CSS
2 1 (20.00%) EJB
2 1 (20.00%) Hibernate
2 1 (20.00%) HTML
2 1 (20.00%) J2EE
2 1 (20.00%) JMS
2 1 (20.00%) JSP
2 1 (20.00%) JTA
2 1 (20.00%) Middleware
2 1 (20.00%) Servlets
2 1 (20.00%) Spring
2 1 (20.00%) Struts
2 1 (20.00%) Web Services
2 1 (20.00%) XML
Miscellaneous
1 2 (40.00%) Handset
2 1 (20.00%) Analytical Skills
2 1 (20.00%) Management Information System
2 1 (20.00%) Self-Motivation
Processes & Methodologies
1 5 (100.00%) Analytics
2 4 (80.00%) Business Intelligence
3 3 (60.00%) Agile Software Development
3 3 (60.00%) Digital Analytics
4 2 (40.00%) Customer-Centricity
5 1 (20.00%) Actionable Insight
5 1 (20.00%) B2C
5 1 (20.00%) Collaborative Working
5 1 (20.00%) Content Management
5 1 (20.00%) Data Science
5 1 (20.00%) E-Commerce
5 1 (20.00%) Global Marketing
5 1 (20.00%) Information Management
5 1 (20.00%) Multivariate Testing
5 1 (20.00%) Problem-Solving
5 1 (20.00%) Sales Enablement
5 1 (20.00%) SEO
5 1 (20.00%) SOA
5 1 (20.00%) Statistics
5 1 (20.00%) Unified Process
Programming Languages
1 4 (80.00%) JavaScript
1 4 (80.00%) SQL
2 1 (20.00%) Java
Vendors
1 4 (80.00%) Google
1 4 (80.00%) Tableau
2 3 (60.00%) MicroStrategy
3 2 (40.00%) Adobe
3 2 (40.00%) Maxymiser
3 2 (40.00%) Optimizely
4 1 (20.00%) Microsoft
4 1 (20.00%) Sitecore