Period
to 27 May 2018

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 27 May 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
England > South East
6 months to
27 May 2018
Same period 2017 Same period 2016
Rank 294 310 379
Rank change year-on-year +16 +69 -34
Contract jobs citing Web Analytics 77 43 15
As % of all contract IT jobs advertised in the South East 0.46% 0.28% 0.083%
As % of the Processes & Methodologies category 0.54% 0.33% 0.10%
Number of daily rates quoted 48 25 6
South East median daily rate £450 £370 £400
Median daily rate % change year-on-year +21.62% -7.50% +6.67%
10th Percentile £267 £304 £251
90th Percentile £588 £605 £450
England median daily rate £425 £400 £375
% change year-on-year +6.25% +6.67% +7.14%
Number of hourly rates quoted 0 0 0
South East median hourly rate - - -
England median hourly rate - £50.50 -

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Contract vacancies with a requirement for process or methodology skills 14,145 12,864 14,888
As % of all contract IT jobs advertised in the South East 84.57% 83.25% 82.59%
Number of daily rates quoted 8,350 7,471 9,182
South East median daily rate £438 £415 £400
Median daily rate % change year-on-year +5.42% +3.75% +5.26%
10th Percentile £281 £263 £250
90th Percentile £588 £575 £545
England median daily rate £463 £450 £425
% change year-on-year +2.78% +5.88% +4.94%
Number of hourly rates quoted 467 499 562
South East median hourly rate £22.50 £21.50 £25.00
Median hourly rate % change year-on-year +4.65% -14.00% +13.64%
10th Percentile £10.68 £11.73 £11.82
90th Percentile £52.50 £50.75 £52.50
England median hourly rate £22.00 £25.50 £23.62
% change year-on-year -13.73% +7.98% +12.45%

Web Analytics
Job Vacancy Trend in the South East

Job postings citing Web Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Web Analytics in the South East

Web Analytics
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in the South East.

Contractor daily rate trend for Web Analytics in the South East

Web Analytics
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Web Analytics in the South East over the 6 months to 27 May 2018.

Contractor daily rate histogram for Web Analytics in the South East

Web Analytics
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in the South East.

Contractor hourly rate trend for Web Analytics in the South East

Web Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the South East region over the 6 months to 27 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +24 61 £375 -9.09% 3
Berkshire 0 32 £575 +39.39% 1
Oxfordshire - 16 £300 - 2
Buckinghamshire +7 13 £350 -24.32%
Surrey -27 6 £500 - 2
Hampshire -7 5 £450 - 5
Middlesex 0 3 - -
East Sussex - 1 £288 - 1
Web Analytics
England

For the 6 months to 27 May 2018, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South East region with a requirement for Web Analytics.

1 77 (100.00%) Analytics
2 43 (55.84%) Google
3 41 (53.25%) Agile Software Development
4 34 (44.16%) Adobe
5 27 (35.06%) Adobe Analytics
6 25 (32.47%) Google Analytics
7 24 (31.17%) Marketing
7 24 (31.17%) E-Commerce
8 22 (28.57%) JavaScript
8 22 (28.57%) Optimizely
9 21 (27.27%) User Experience
9 21 (27.27%) Web Services
10 20 (25.97%) Java
10 20 (25.97%) Talend
11 19 (24.68%) Kafka
12 18 (23.38%) Apache Flume
12 18 (23.38%) Oozie
12 18 (23.38%) Hortonworks
12 18 (23.38%) Cloudera
12 18 (23.38%) Sqoop
12 18 (23.38%) MapR
12 18 (23.38%) HBase
12 18 (23.38%) Apache Hive
12 18 (23.38%) HDFS
12 18 (23.38%) Impala
12 18 (23.38%) Big Data
12 18 (23.38%) Apache Spark
12 18 (23.38%) Tag Management
12 18 (23.38%) Google Tag Manager
12 18 (23.38%) Tealium

Web Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (23.38%) Apache Spark
2 6 (7.79%) CMS
3 3 (3.90%) IIS
3 3 (3.90%) SharePoint
4 2 (2.60%) GlassFish
4 2 (2.60%) Sitecore CMS
4 2 (2.60%) WebLogic
4 2 (2.60%) WebSphere
4 2 (2.60%) WebSphere Application Server
5 1 (1.30%) SAS
Applications
1 6 (7.79%) Microsoft Office
2 4 (5.19%) Adobe Creative Suite
2 4 (5.19%) Microsoft Excel
3 1 (1.30%) Microsoft PowerPoint
Business Applications
1 4 (5.19%) SessionCam
1 4 (5.19%) WebTrends
2 2 (2.60%) Dynamics CRM
2 2 (2.60%) SDL Web 8
3 1 (1.30%) Adobe Campaign
Cloud Services
1 27 (35.06%) Adobe Analytics
2 25 (32.47%) Google Analytics
3 18 (23.38%) Google Tag Manager
4 2 (2.60%) Dynamics 365
4 2 (2.60%) Microsoft Azure
5 1 (1.30%) SaaS
Communications & Networking
1 5 (6.49%) Internet
2 3 (3.90%) DNS
Database & Business Intelligence
1 18 (23.38%) Apache Hive
1 18 (23.38%) Big Data
1 18 (23.38%) Data Lake
1 18 (23.38%) Hadoop
1 18 (23.38%) HBase
1 18 (23.38%) Impala
1 18 (23.38%) PostgreSQL
1 18 (23.38%) SQL Server
1 18 (23.38%) Sqoop
2 2 (2.60%) MongoDB
3 1 (1.30%) Qlik Sense
3 1 (1.30%) QlikView
3 1 (1.30%) SAS EBI
Development Applications
1 16 (20.78%) Visual Website Optimizer
2 5 (6.49%) Jasmine
2 5 (6.49%) Karma Test Runner
2 5 (6.49%) Mocha
3 3 (3.90%) Visual Studio
4 1 (1.30%) Grunt
4 1 (1.30%) gulp
4 1 (1.30%) Octopus Deploy
4 1 (1.30%) TeamCity
General
1 24 (31.17%) Marketing
2 8 (10.39%) Finance
3 4 (5.19%) Banking
3 4 (5.19%) Retail
4 2 (2.60%) Advertising
5 1 (1.30%) Games
5 1 (1.30%) German Language
5 1 (1.30%) Italian Language
5 1 (1.30%) Telecoms
Job Titles
1 15 (19.48%) Analyst
2 10 (12.99%) Google Analytics Specialist
2 10 (12.99%) UX Specialist
3 8 (10.39%) Consultant
3 8 (10.39%) Web Analyst
3 8 (10.39%) Web Analytics Analyst
4 7 (9.09%) Analytics Consultant
4 7 (9.09%) Developer
4 7 (9.09%) Digital Analytics Consultant
4 7 (9.09%) User Experience Consultant
5 5 (6.49%) Digital Analytics Specialist
5 5 (6.49%) Digital Marketing Specialist
5 5 (6.49%) Marketing Specialist
5 5 (6.49%) Web Analytics Specialist
5 5 (6.49%) Web Specialist
6 4 (5.19%) Web Developer
7 3 (3.90%) Designer
7 3 (3.90%) Digital Analytics Analyst
7 3 (3.90%) Graphic Designer
7 3 (3.90%) JavaScript Developer
Libraries, Frameworks & Software Standards
1 21 (27.27%) Web Services
2 19 (24.68%) Kafka
3 18 (23.38%) RESTful
3 18 (23.38%) SOAP
4 13 (16.88%) HTML
5 10 (12.99%) CSS
6 6 (7.79%) HTML5
7 3 (3.90%) .NET
7 3 (3.90%) .NET Framework
7 3 (3.90%) Ajax
7 3 (3.90%) ASP.NET
7 3 (3.90%) ASP.NET Web Forms
7 3 (3.90%) jQuery
7 3 (3.90%) XSLT
8 2 (2.60%) Apache Flex
8 2 (2.60%) JMS
8 2 (2.60%) JTA
8 2 (2.60%) Spring
8 2 (2.60%) Struts
8 2 (2.60%) XML
Miscellaneous
1 21 (27.27%) User Experience
2 18 (23.38%) Greenfield Project
3 7 (9.09%) Analytical Skills
4 5 (6.49%) Self-Motivation
4 5 (6.49%) Social Media
5 4 (5.19%) Animation
5 4 (5.19%) Video Editing
6 3 (3.90%) Graphic Design
6 3 (3.90%) Wiki
7 2 (2.60%) Handset
7 2 (2.60%) Management Information System
8 1 (1.30%) Computer Science
Operating Systems
1 18 (23.38%) CentOS
1 18 (23.38%) Linux
Processes & Methodologies
1 77 (100.00%) Analytics
2 41 (53.25%) Agile Software Development
3 24 (31.17%) E-Commerce
4 18 (23.38%) Data Strategy
4 18 (23.38%) Tag Management
5 17 (22.08%) A/B Testing
5 17 (22.08%) Conversion Rate Optimisation
5 17 (22.08%) Digital Marketing
5 17 (22.08%) SEO
6 11 (14.29%) Digital Analytics
7 7 (9.09%) Project Management
8 6 (7.79%) Pay per click
8 6 (7.79%) Waterfall
8 6 (7.79%) Web Development
9 5 (6.49%) Business Intelligence
9 5 (6.49%) Data Mapping
9 5 (6.49%) Single Customer View
9 5 (6.49%) Test Automation
10 4 (5.19%) MVC
10 4 (5.19%) Web Design
Programming Languages
1 22 (28.57%) JavaScript
2 20 (25.97%) Java
3 18 (23.38%) Bash Shell
3 18 (23.38%) Scala
4 10 (12.99%) SQL
5 3 (3.90%) ES6
6 1 (1.30%) C#
6 1 (1.30%) C++
Qualifications
1 3 (3.90%) Degree
System Software
1 18 (23.38%) Apache Flume
1 18 (23.38%) HDFS
Systems Management
1 18 (23.38%) Oozie
Vendors
1 43 (55.84%) Google
2 34 (44.16%) Adobe
3 22 (28.57%) Optimizely
4 20 (25.97%) Talend
5 18 (23.38%) Cloudera
5 18 (23.38%) Hortonworks
5 18 (23.38%) MapR
5 18 (23.38%) Salesforce.com
5 18 (23.38%) Tealium
6 17 (22.08%) Hotjar
7 16 (20.78%) Crazy Egg
8 10 (12.99%) Microsoft
9 4 (5.19%) Tableau
10 3 (3.90%) MicroStrategy
10 3 (3.90%) Omniture
11 2 (2.60%) Maxymiser
11 2 (2.60%) Sitecore