Period
to 25 September 2018

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 25 September 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
England > South East
6 months to
25 Sep 2018
Same period 2017 Same period 2016
Rank 351 335 351
Rank change year-on-year -16 +16 0
Contract jobs citing Web Analytics 39 28 36
As % of all contract IT jobs advertised in the South East 0.24% 0.17% 0.21%
As % of the Processes & Methodologies category 0.27% 0.20% 0.25%
Number of daily rates quoted 17 19 9
South East median daily rate £425 £433 £325
Median daily rate % change year-on-year -1.73% +33.08% -10.34%
10th Percentile £325 £310 £244
90th Percentile £513 £570 £475
England median daily rate £425 £413 £400
% change year-on-year +3.03% +3.13% +3.23%
Number of hourly rates quoted 1 0 2
South East median hourly rate £42.00 - £35.50
10th Percentile £41.00 - £32.80
90th Percentile £43.00 - £37.40
England median hourly rate £42.00 £51.00 £35.50
% change year-on-year -17.65% +43.66% +6.54%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Contract vacancies with a requirement for process or methodology skills 14,186 13,750 14,386
As % of all contract IT jobs advertised in the South East 85.89% 84.27% 83.83%
Number of daily rates quoted 8,532 8,200 8,793
South East median daily rate £433 £415 £400
Median daily rate % change year-on-year +4.22% +3.75% +3.23%
10th Percentile £279 £258 £255
90th Percentile £588 £570 £550
England median daily rate £468 £450 £425
% change year-on-year +3.89% +5.88% +3.03%
Number of hourly rates quoted 512 469 559
South East median hourly rate £26.00 £20.50 £22.50
Median hourly rate % change year-on-year +26.83% -8.89% -1.45%
10th Percentile £11.25 £11.25 £11.54
90th Percentile £51.00 £50.00 £50.00
England median hourly rate £21.00 £23.25 £22.85
% change year-on-year -9.68% +1.77% +4.05%

Web Analytics
Job Vacancy Trend in the South East

Job postings citing Web Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Web Analytics in the South East

Web Analytics
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in the South East.

Contractor daily rate trend for Web Analytics in the South East

Web Analytics
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Web Analytics in the South East over the 6 months to 25 September 2018.

Contractor daily rate histogram for Web Analytics in the South East

Web Analytics
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in the South East.

Contractor hourly rate trend for Web Analytics in the South East

Web Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the South East region over the 6 months to 25 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Surrey - 13 £463 - 3
Thames Valley -6 12 £404 -11.51% 2
Buckinghamshire +22 8 £408 - 1
Middlesex +15 7 - -
East Sussex 0 4 £288 -16.36%
Berkshire -8 4 £375 +3.09% 1
Hampshire -12 3 £450 +4.05%
Web Analytics
England

For the 6 months to 25 September 2018, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South East region with a requirement for Web Analytics.

1 39 (100.00%) Analytics
2 17 (43.59%) CMS
2 17 (43.59%) Agile Software Development
2 17 (43.59%) Content Management
2 17 (43.59%) Marketing
3 16 (41.03%) HTML
4 13 (33.33%) JavaScript
5 12 (30.77%) Project Management
6 11 (28.21%) CSS
6 11 (28.21%) Google
6 11 (28.21%) Google Analytics
7 9 (23.08%) Responsive Web Design
8 8 (20.51%) Mobile App
8 8 (20.51%) User Experience
8 8 (20.51%) Front End Development
8 8 (20.51%) SQL
8 8 (20.51%) Adobe
9 7 (17.95%) Management Information System
9 7 (17.95%) jQuery
9 7 (17.95%) Stakeholder Management
9 7 (17.95%) HTML5
9 7 (17.95%) Prototyping
10 6 (15.38%) APMP
10 6 (15.38%) Rapid Prototyping
10 6 (15.38%) Web Development
10 6 (15.38%) Business Analysis
10 6 (15.38%) Drupal
10 6 (15.38%) Microsoft
10 6 (15.38%) Pharmaceutical
10 6 (15.38%) ISEB

Web Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (43.59%) CMS
2 6 (15.38%) Drupal
3 1 (2.56%) GlassFish
3 1 (2.56%) Marvel
3 1 (2.56%) SAS
3 1 (2.56%) Sitecore CMS
3 1 (2.56%) WebLogic
3 1 (2.56%) WebSphere
3 1 (2.56%) WebSphere Application Server
Applications
1 6 (15.38%) Microsoft Excel
2 4 (10.26%) Microsoft Office
3 1 (2.56%) InVision
3 1 (2.56%) Microsoft PowerPoint
3 1 (2.56%) Photoshop
Business Applications
1 4 (10.26%) SessionCam
2 2 (5.13%) Dynamics CRM
3 1 (2.56%) Adobe Campaign
3 1 (2.56%) SDL Web 8
3 1 (2.56%) WebTrends
Cloud Services
1 11 (28.21%) Google Analytics
2 5 (12.82%) Adobe Analytics
2 5 (12.82%) Google Tag Manager
3 2 (5.13%) Dynamics 365
Database & Business Intelligence
1 3 (7.69%) Big Data
1 3 (7.69%) Data Mining
1 3 (7.69%) Hadoop
1 3 (7.69%) Text Mining
2 1 (2.56%) SAS EBI
Development Applications
1 2 (5.13%) Bitbucket
1 2 (5.13%) JIRA
2 1 (2.56%) Balsamiq Mockups
General
1 17 (43.59%) Marketing
2 6 (15.38%) Pharmaceutical
3 4 (10.26%) Finance
4 2 (5.13%) Advertising
5 1 (2.56%) German Language
5 1 (2.56%) Italian Language
5 1 (2.56%) Retail
Job Titles
1 9 (23.08%) Analyst
2 7 (17.95%) Developer
2 7 (17.95%) Front End Developer (Client-Side Developer)
3 5 (12.82%) IT Manager
3 5 (12.82%) Project Manager
4 4 (10.26%) Analytics Manager
4 4 (10.26%) Digital Analytics Manager
5 3 (7.69%) Data Scientist
5 3 (7.69%) Digital Analyst
5 3 (7.69%) Digital Project Manager
5 3 (7.69%) Insight Analyst
6 2 (5.13%) Applications Manager
6 2 (5.13%) Business Analyst
6 2 (5.13%) CRM Manager
6 2 (5.13%) Implementation Manager
6 2 (5.13%) Marketing Manager
6 2 (5.13%) Project Analyst
6 2 (5.13%) Sales and Marketing Manager
6 2 (5.13%) Sales Manager
6 2 (5.13%) Web Manager
Libraries, Frameworks & Software Standards
1 16 (41.03%) HTML
2 11 (28.21%) CSS
3 7 (17.95%) HTML5
3 7 (17.95%) jQuery
4 4 (10.26%) Web Services
5 3 (7.69%) Ajax
5 3 (7.69%) Natural Language Processing
6 2 (5.13%) AngularJS
6 2 (5.13%) Apache Flex
6 2 (5.13%) GraphQL
6 2 (5.13%) React
6 2 (5.13%) React Native
6 2 (5.13%) REST
7 1 (2.56%) J2EE
7 1 (2.56%) JSP
7 1 (2.56%) JTA
7 1 (2.56%) Servlets
7 1 (2.56%) Spring
7 1 (2.56%) Struts
7 1 (2.56%) XML
Miscellaneous
1 8 (20.51%) Mobile App
1 8 (20.51%) User Experience
2 7 (17.95%) Management Information System
3 5 (12.82%) Analytical Skills
4 4 (10.26%) Computer Science
5 3 (7.69%) Algorithms
5 3 (7.69%) Social Media
6 2 (5.13%) Handset
6 2 (5.13%) Smartphone
7 1 (2.56%) Self-Motivation
Operating Systems
1 3 (7.69%) Android
1 3 (7.69%) Apple iOS
1 3 (7.69%) Linux
1 3 (7.69%) Unix
Processes & Methodologies
1 39 (100.00%) Analytics
2 17 (43.59%) Agile Software Development
2 17 (43.59%) Content Management
3 12 (30.77%) Project Management
4 9 (23.08%) Responsive Web Design
5 8 (20.51%) Front End Development
6 7 (17.95%) Prototyping
6 7 (17.95%) Stakeholder Management
7 6 (15.38%) Business Analysis
7 6 (15.38%) PRINCE2
7 6 (15.38%) Rapid Prototyping
7 6 (15.38%) Web Development
8 5 (12.82%) Business Intelligence
8 5 (12.82%) Continuous Improvement
8 5 (12.82%) Data Analysis
8 5 (12.82%) Digital Analytics
8 5 (12.82%) Information Security
8 5 (12.82%) SDLC
9 4 (10.26%) Data Science
9 4 (10.26%) Single Customer View
Programming Languages
1 13 (33.33%) JavaScript
2 8 (20.51%) SQL
3 4 (10.26%) Java
4 3 (7.69%) C++
4 3 (7.69%) Python
4 3 (7.69%) Shell Script
Qualifications
1 6 (15.38%) APMP
1 6 (15.38%) ISEB
2 4 (10.26%) Computer Science Degree
2 4 (10.26%) Degree
3 1 (2.56%) Security Cleared
Quality Assurance & Compliance
1 5 (12.82%) GxP
2 3 (7.69%) QA
3 1 (2.56%) SLA
3 1 (2.56%) WCAG
Systems Management
1 1 (2.56%) EMC NetWorker
Vendors
1 11 (28.21%) Google
2 8 (20.51%) Adobe
3 6 (15.38%) Microsoft
4 5 (12.82%) Tableau
5 3 (7.69%) MicroStrategy
5 3 (7.69%) Optimizely
6 2 (5.13%) Atlassian
6 2 (5.13%) Maxymiser
7 1 (2.56%) Hotjar
7 1 (2.56%) Sitecore
7 1 (2.56%) Talend