The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
England / South East
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 226 259 258
Rank change year-on-year +33 -1  
Contract jobs citing Web Analytics 22 7 10
As % of all contract IT jobs advertised in the South East 0.28% 0.075% 0.10%
As % of the Processes & Methodologies category 0.34% 0.092% 0.13%
Number of daily rates quoted 11 2 6
Median daily rate £350 £400 £375
Median daily rate % change year-on-year -12.50% +6.66%  
90% offered a daily rate of more than £315 £400 £200
10% offered a daily rate of more than £600 £400 £625
UK excluding London median daily rate £345 £400 £325
% change year-on-year -13.75% +23.07%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.50 - -

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process and methodology skills.

Contract Process & Methodology Skills
South East
Contract job vacancies with a requirement for process and methodology skills 6422 7598 7801
As % of all contract IT job vacancies advertised in the South East 81.62% 81.31% 79.33%
Number of daily rates quoted 3727 4681 4279
Median daily rate £425 £400 £393
Median daily rate % change year-on-year +6.25% +1.91%  
90% offered a daily rate of more than £288 £275 £265
10% offered a daily rate of more than £550 £525 £525
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 243 271 280
Median hourly rate £29.92 £40.00 £33.00
Median hourly rate % change year-on-year -25.20% +21.21%  
90% offered a hourly rate of more than £12.50 £13.50 £13.37
10% offered a hourly rate of more than £55.00 £60.62 £45.00
UK excluding London median hourly rate £35.75 £38.50 £30.00
% change year-on-year -7.14% +28.33%  

Web Analytics
Job Vacancy Trend in the South East

The job posting trend of jobs advertised in the South East citing Web Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in the South East

Web Analytics
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in the South East.

Contractor daily rate trend for Web Analytics in the South East

Web Analytics
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Web Analytics in the South East over the 3 months to 29 March 2017.

Contractor daily rate histogram for Web Analytics in the South East

Web Analytics
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in the South East.

Contractor hourly rate trend for Web Analytics in the South East

Web Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the South East region over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Kent - 11 £350 - 2
Berkshire +31 7 £450 -
Surrey +3 4 - - 2
Web Analytics
England

For the 6 months to 29 March 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Web Analytics.

1 40 (100.00%) Analytics
2 28 (70.00%) Marketing
3 25 (62.50%) Adobe
4 21 (52.50%) Google
5 17 (42.50%) Google Tag Manager
6 15 (37.50%) Regular Expression
6 15 (37.50%) JavaScript
7 14 (35.00%) Adobe Campaign
8 13 (32.50%) HTML
8 13 (32.50%) E-Commerce
9 11 (27.50%) HTTP
9 11 (27.50%) Analytical Skills
9 11 (27.50%) jQuery
9 11 (27.50%) Tag Management
10 10 (25.00%) Digital Media
10 10 (25.00%) Big Data
11 9 (22.50%) MS Excel
11 9 (22.50%) Linux
11 9 (22.50%) Mobile App
12 8 (20.00%) Adobe Analytics
12 8 (20.00%) Behavioural Targeting
12 8 (20.00%) Data Governance
12 8 (20.00%) MS Access
12 8 (20.00%) Cognos
13 7 (17.50%) Data Management
13 7 (17.50%) Business Intelligence
13 7 (17.50%) SAS
13 7 (17.50%) SQL
13 7 (17.50%) Customer Insight
13 7 (17.50%) Hadoop

Web Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (17.50%) SAS
2 5 (12.50%) Apache Spark
3 1 (2.50%) Adobe Experience Manager
3 1 (2.50%) CMS
3 1 (2.50%) Confluence
3 1 (2.50%) SharePoint
Applications
1 9 (22.50%) MS Excel
2 1 (2.50%) MS PowerPoint
Business Applications
1 14 (35.00%) Adobe Campaign
Cloud Services
1 17 (42.50%) Google Tag Manager
2 8 (20.00%) Adobe Analytics
3 4 (10.00%) Google Analytics
Communications & Networking
1 11 (27.50%) HTTP
Database & Business Intelligence
1 10 (25.00%) Big Data
2 8 (20.00%) MS Access
3 7 (17.50%) Hadoop
4 3 (7.50%) HBase
4 3 (7.50%) NoSQL
5 2 (5.00%) SAS EBI
6 1 (2.50%) Base SAS
6 1 (2.50%) SAS Visual Analytics
Development Applications
1 2 (5.00%) Axure RP
2 1 (2.50%) Dreamweaver
2 1 (2.50%) Git (software)
2 1 (2.50%) JIRA
General
1 28 (70.00%) Marketing
2 6 (15.00%) Finance
3 4 (10.00%) Telecoms
4 2 (5.00%) Games
4 2 (5.00%) Retail
5 1 (2.50%) Advertising
5 1 (2.50%) Banking
5 1 (2.50%) Publishing
Job Titles
1 16 (40.00%) Web Engineer
2 10 (25.00%) Analytics Manager
2 10 (25.00%) Web Manager
3 9 (22.50%) Web Analytics Manager
4 8 (20.00%) Analyst
4 8 (20.00%) JavaScript Engineer
4 8 (20.00%) Web Analyst
5 5 (12.50%) Web Analytics Analyst
6 4 (10.00%) Big Data Engineer
6 4 (10.00%) Data Engineer
7 3 (7.50%) Consultant
7 3 (7.50%) Hadoop Engineer
7 3 (7.50%) Java Engineer
8 2 (5.00%) Architect
8 2 (5.00%) Developer
8 2 (5.00%) Junior
8 2 (5.00%) User Experience Consultant
9 1 (2.50%) Agile Coach
9 1 (2.50%) Big Data Architect
9 1 (2.50%) Hadoop Architect
Libraries, Frameworks & Software Standards
1 15 (37.50%) Regular Expression
2 13 (32.50%) HTML
3 11 (27.50%) jQuery
4 2 (5.00%) CSS
4 2 (5.00%) HTML5
5 1 (2.50%) CSS3
5 1 (2.50%) Dojo
5 1 (2.50%) Sass
Miscellaneous
1 11 (27.50%) Analytical Skills
2 10 (25.00%) Digital Media
3 9 (22.50%) Mobile App
4 7 (17.50%) Credit Risk
5 2 (5.00%) User Experience
6 1 (2.50%) Algorithms
6 1 (2.50%) Social Media
Operating Systems
1 9 (22.50%) Linux
Processes & Methodologies
1 40 (100.00%) Analytics
2 13 (32.50%) E-Commerce
3 11 (27.50%) Tag Management
4 8 (20.00%) Behavioural Targeting
4 8 (20.00%) Data Governance
5 7 (17.50%) Business Intelligence
5 7 (17.50%) Customer Insight
5 7 (17.50%) Data Management
6 6 (15.00%) Multivariate Testing
7 5 (12.50%) Digital Marketing
8 4 (10.00%) Dashboard Development
9 3 (7.50%) Agile Software Development
9 3 (7.50%) Data Analysis
10 2 (5.00%) A/B Testing
10 2 (5.00%) Mentoring
10 2 (5.00%) Personalization
10 2 (5.00%) Prototyping
10 2 (5.00%) Stakeholder Management
10 2 (5.00%) Wireframes
11 1 (2.50%) SDLC
Programming Languages
1 15 (37.50%) JavaScript
2 7 (17.50%) SQL
3 4 (10.00%) Java
3 4 (10.00%) Scala
4 3 (7.50%) Python
Qualifications
1 1 (2.50%) Degree
Quality Assurance & Compliance
1 1 (2.50%) Disclosure Scotland
System Software
1 1 (2.50%) Active Directory
Vendors
1 25 (62.50%) Adobe
2 21 (52.50%) Google
3 8 (20.00%) Cognos
4 4 (10.00%) Omniture
5 3 (7.50%) Tealeaf
6 2 (5.00%) Microsoft
6 2 (5.00%) Optimizely
6 2 (5.00%) Tableau
7 1 (2.50%) DoubleClick
7 1 (2.50%) Ensighten
7 1 (2.50%) Oracle
7 1 (2.50%) Remedy
7 1 (2.50%) Salesforce.com
7 1 (2.50%) Twitter