Period
to 22 November 2017

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
England > South East
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 336 337 337
Rank change year-on-year +1 0 -17
Contract jobs citing Web Analytics 35 43 50
As % of all contract IT jobs advertised in the South East 0.21% 0.26% 0.26%
As % of the Processes & Methodologies category 0.25% 0.31% 0.32%
Number of daily rates quoted 22 12 39
South East median daily rate £429 £325 £375
Median daily rate % change year-on-year +31.92% -13.33% -
10th Percentile £319 £228 £178
90th Percentile £570 £454 £501
England median daily rate £425 £425 £388
% change year-on-year - +9.68% +3.33%
Number of hourly rates quoted 2 2 1
South East median hourly rate £35.50 £35.50 £36.00
Median hourly rate % change year-on-year - -1.39% +89.47%
10th Percentile £31.25 £32.80 £35.50
90th Percentile £37.75 £37.40 £36.50
England median hourly rate £35.50 £35.50 £33.64
% change year-on-year - +5.53% +77.05%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Contract vacancies with a requirement for process or methodology skills 13929 13803 15455
As % of all contract IT jobs advertised in the South East 82.71% 82.56% 80.70%
Number of daily rates quoted 8358 8333 9223
South East median daily rate £425 £400 £393
Median daily rate % change year-on-year +6.25% +1.91% +4.67%
10th Percentile £263 £250 £256
90th Percentile £575 £563 £538
England median daily rate £450 £425 £423
% change year-on-year +5.88% +0.47% +5.75%
Number of hourly rates quoted 463 548 603
South East median hourly rate £23.00 £27.00 £26.60
Median hourly rate % change year-on-year -14.81% +1.50% +52.00%
10th Percentile £11.25 £11.82 £12.00
90th Percentile £50.00 £52.25 £48.75
England median hourly rate £24.00 £24.43 £22.50
% change year-on-year -1.76% +8.58% +18.42%

Web Analytics
Job Vacancy Trend in the South East

Job postings citing Web Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Web Analytics in the South East

Web Analytics
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in the South East.

Contractor daily rate trend for Web Analytics in the South East

Web Analytics
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Web Analytics in the South East over the 6 months to 22 November 2017.

Contractor daily rate histogram for Web Analytics in the South East

Web Analytics
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in the South East.

Contractor hourly rate trend for Web Analytics in the South East

Web Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the South East region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley -23 26 £425 +21.43% 7
Berkshire -6 18 £401 +18.89% 4
Oxfordshire +6 4 £570 +30.29% 3
Buckinghamshire -25 4 £290 -4.92%
West Sussex - 3 £500 -
East Sussex +2 2 £344 +37.50% 2
Middlesex - 2 - -
Hampshire +10 1 £433 +1.76% 5
Surrey -16 1 - - 3
Web Analytics
England

For the 6 months to 22 November 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Web Analytics.

1 35 (100.00%) Analytics
2 17 (48.57%) Agile Software Development
2 17 (48.57%) Google
3 14 (40.00%) Marketing
4 11 (31.43%) E-Commerce
5 10 (28.57%) SEO
5 10 (28.57%) Google Analytics
5 10 (28.57%) Digital Marketing
6 9 (25.71%) Adobe
6 9 (25.71%) Project Management
7 8 (22.86%) CMS
7 8 (22.86%) Social Media
7 8 (22.86%) Adobe Analytics
7 8 (22.86%) User Experience
8 7 (20.00%) Tag Management
8 7 (20.00%) Digital Analytics
8 7 (20.00%) HTML
8 7 (20.00%) JavaScript
9 6 (17.14%) Salesforce.com
9 6 (17.14%) Stakeholder Management
9 6 (17.14%) Retail
9 6 (17.14%) Finance
10 5 (14.29%) Tealium
10 5 (14.29%) Wireframes
10 5 (14.29%) Java
10 5 (14.29%) Web Services
10 5 (14.29%) CRM
10 5 (14.29%) Microsoft PowerPoint
10 5 (14.29%) Continuous Improvement
11 4 (11.43%) Marketing Strategy

Web Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (22.86%) CMS
2 4 (11.43%) Confluence
3 3 (8.57%) Drupal
3 3 (8.57%) SharePoint
4 2 (5.71%) Apache Spark
4 2 (5.71%) WebSphere
Applications
1 5 (14.29%) Microsoft PowerPoint
2 3 (8.57%) Microsoft Excel
2 3 (8.57%) MS Visio
3 1 (2.86%) Adobe Creative Suite
3 1 (2.86%) Microsoft Office
Business Applications
1 3 (8.57%) Oracle CRM
1 3 (8.57%) Oracle CRM On Demand
2 1 (2.86%) Dynamics CRM
Cloud Services
1 10 (28.57%) Google Analytics
2 8 (22.86%) Adobe Analytics
3 2 (5.71%) AdWords
3 2 (5.71%) Google Tag Manager
Communications & Networking
1 2 (5.71%) Internet
Database & Business Intelligence
1 2 (5.71%) Apache Hive
1 2 (5.71%) Big Data
1 2 (5.71%) Data Lake
1 2 (5.71%) Hadoop
1 2 (5.71%) HBase
1 2 (5.71%) Impala
1 2 (5.71%) PostgreSQL
1 2 (5.71%) SQL Server
1 2 (5.71%) Sqoop
2 1 (2.86%) Data Mining
2 1 (2.86%) MongoDB
2 1 (2.86%) Oracle Reports
Development Applications
1 4 (11.43%) Axure RP
1 4 (11.43%) JIRA
2 2 (5.71%) Dreamweaver
2 2 (5.71%) Git (software)
2 2 (5.71%) Jasmine
2 2 (5.71%) Karma Test Runner
2 2 (5.71%) Mocha
2 2 (5.71%) Talend Open Studio
General
1 14 (40.00%) Marketing
2 6 (17.14%) Finance
2 6 (17.14%) Retail
3 3 (8.57%) Publishing
4 2 (5.71%) Advertising
4 2 (5.71%) Banking
5 1 (2.86%) Legal
5 1 (2.86%) Pharmaceutical
5 1 (2.86%) Telecoms
Job Titles
1 12 (34.29%) Analyst
2 7 (20.00%) Web Analyst
3 6 (17.14%) Digital Analyst
4 4 (11.43%) Business Analyst
4 4 (11.43%) Consultant
4 4 (11.43%) Project Manager
4 4 (11.43%) Software Project Manager
4 4 (11.43%) UI Consultant
4 4 (11.43%) User Experience Consultant
4 4 (11.43%) Web Manager
5 3 (8.57%) Agile Project Manager
5 3 (8.57%) Developer
5 3 (8.57%) Development Manager
5 3 (8.57%) Development Project Manager
5 3 (8.57%) Senior Consultant
5 3 (8.57%) Senior UI Consultant
5 3 (8.57%) Senior User Experience Consultant
5 3 (8.57%) Software Development Manager
5 3 (8.57%) Software Development Project Manager
5 3 (8.57%) Software Manager
Libraries, Frameworks & Software Standards
1 7 (20.00%) HTML
2 5 (14.29%) Web Services
3 3 (8.57%) CSS
3 3 (8.57%) Flash
3 3 (8.57%) HTML5
4 2 (5.71%) AngularJS
4 2 (5.71%) Compass CSS Framework
4 2 (5.71%) Dojo
4 2 (5.71%) jQuery
4 2 (5.71%) Kafka
4 2 (5.71%) LESS
4 2 (5.71%) RESTful
4 2 (5.71%) Sass
4 2 (5.71%) SOAP
5 1 (2.86%) HTML5 Canvas
5 1 (2.86%) Node.js
Miscellaneous
1 8 (22.86%) Social Media
1 8 (22.86%) User Experience
2 4 (11.43%) Computer Science
3 3 (8.57%) Analytical Skills
4 2 (5.71%) Digital Media
4 2 (5.71%) Greenfield Project
5 1 (2.86%) Algorithms
5 1 (2.86%) Animation
5 1 (2.86%) Graphic Design
5 1 (2.86%) Handset
5 1 (2.86%) Mobile App
5 1 (2.86%) Smartphone
5 1 (2.86%) Video Editing
Operating Systems
1 2 (5.71%) CentOS
1 2 (5.71%) Linux
Processes & Methodologies
1 35 (100.00%) Analytics
2 17 (48.57%) Agile Software Development
3 11 (31.43%) E-Commerce
4 10 (28.57%) Digital Marketing
4 10 (28.57%) SEO
5 9 (25.71%) Project Management
6 7 (20.00%) Digital Analytics
6 7 (20.00%) Tag Management
7 6 (17.14%) Stakeholder Management
8 5 (14.29%) Continuous Improvement
8 5 (14.29%) CRM
8 5 (14.29%) Wireframes
9 4 (11.43%) Business Analysis
9 4 (11.43%) Change Management
9 4 (11.43%) Marketing Strategy
9 4 (11.43%) Mentoring
9 4 (11.43%) Prototyping
9 4 (11.43%) Software Delivery
9 4 (11.43%) Web Application Development
10 3 (8.57%) Data Analysis
Programming Languages
1 7 (20.00%) JavaScript
2 5 (14.29%) Java
3 3 (8.57%) PHP
4 2 (5.71%) Bash Shell
4 2 (5.71%) Scala
5 1 (2.86%) ES6
Qualifications
1 4 (11.43%) Degree
2 3 (8.57%) PMI Certification
2 3 (8.57%) PMP
3 1 (2.86%) CBAP
3 1 (2.86%) IIBA
3 1 (2.86%) Postgraduate
Quality Assurance & Compliance
1 3 (8.57%) PMO
System Software
1 2 (5.71%) Apache Flume
1 2 (5.71%) HDFS
Systems Management
1 2 (5.71%) Oozie
Vendors
1 17 (48.57%) Google
2 9 (25.71%) Adobe
3 6 (17.14%) Salesforce.com
4 5 (14.29%) Tealium
5 4 (11.43%) Oracle
6 2 (5.71%) Cloudera
6 2 (5.71%) Hortonworks
6 2 (5.71%) IBM
6 2 (5.71%) Kenshoo
6 2 (5.71%) MapR
6 2 (5.71%) Microsoft
6 2 (5.71%) Talend
6 2 (5.71%) Twitter
7 1 (2.86%) Facebook
7 1 (2.86%) Omniture
7 1 (2.86%) Splunk