The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
England / South East
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 236 267 240
Rank change year-on-year +31 -27  
Contract jobs citing Web Analytics 12 11 25
As % of all contract IT jobs advertised in the South East 0.15% 0.12% 0.26%
As % of the Processes & Methodologies category 0.19% 0.15% 0.33%
Number of daily rates quoted 7 2 17
Median daily rate £413 £383 £238
Median daily rate % change year-on-year +7.84% +61.05%  
90% offered a daily rate of more than £315 £349 £185
10% offered a daily rate of more than £620 £417 £512
UK excluding London median daily rate £406 £425 £350
% change year-on-year -4.41% +21.42%  
Number of hourly rates quoted 0 1 0
Median hourly rate - £35.00 -
UK excluding London median hourly rate £51.00 £35.00 £33.00
% change year-on-year +45.71% +6.06%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process and methodology skills.

Contract Process & Methodology Skills
South East
Contract job vacancies with a requirement for process and methodology skills 6465 7227 7633
As % of all contract IT job vacancies advertised in the South East 82.97% 81.97% 80.74%
Number of daily rates quoted 3782 4419 4405
Median daily rate £425 £413 £400
Median daily rate % change year-on-year +3.03% +3.12%  
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £550 £538 £515
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 236 268 264
Median hourly rate £29.92 £32.00 £24.12
Median hourly rate % change year-on-year -6.50% +32.66%  
90% offered a hourly rate of more than £12.00 £12.50 £12.45
10% offered a hourly rate of more than £55.00 £52.50 £47.50
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Web Analytics
Job Vacancy Trend in the South East

The job posting trend of jobs advertised in the South East citing Web Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in the South East

Web Analytics
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in the South East.

Contractor daily rate trend for Web Analytics in the South East

Web Analytics
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Web Analytics in the South East over the 3 months to 26 June 2017.

Contractor daily rate histogram for Web Analytics in the South East

Web Analytics
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in the South East.

Contractor hourly rate trend for Web Analytics in the South East

Web Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the South East region over the 3 months to 26 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +20 9 £375 +10.29% 1
Hampshire +8 1 - - 1
Middlesex - 1 - -
West Sussex - 1 £500 -
Web Analytics
England

For the 6 months to 26 June 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Web Analytics.

1 35 (100.00%) Analytics
2 25 (71.43%) Marketing
3 21 (60.00%) Adobe
4 15 (42.86%) Google
5 13 (37.14%) JavaScript
6 12 (34.29%) Google Tag Manager
7 11 (31.43%) Adobe Analytics
7 11 (31.43%) jQuery
8 10 (28.57%) Digital Marketing
8 10 (28.57%) Regular Expression
9 9 (25.71%) Adobe Campaign
10 8 (22.86%) Analytical Skills
10 8 (22.86%) E-Commerce
11 7 (20.00%) HTML
11 7 (20.00%) Big Data
11 7 (20.00%) Digital Media
11 7 (20.00%) Tag Management
12 6 (17.14%) User Experience
12 6 (17.14%) Digital Analytics
12 6 (17.14%) Hadoop
12 6 (17.14%) Microsoft Excel
12 6 (17.14%) Business Intelligence
12 6 (17.14%) Agile Software Development
13 5 (14.29%) Retail
13 5 (14.29%) HTTP
13 5 (14.29%) Actionable Insight
14 4 (11.43%) Wireframes
14 4 (11.43%) Prototyping
14 4 (11.43%) Omniture
14 4 (11.43%) Credit Risk

Web Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (11.43%) Apache Spark
2 3 (8.57%) SAS
3 1 (2.86%) Adobe Experience Manager
3 1 (2.86%) CMS
Applications
1 6 (17.14%) Microsoft Excel
Business Applications
1 9 (25.71%) Adobe Campaign
2 3 (8.57%) WebTrends
3 2 (5.71%) Unica
Cloud Services
1 12 (34.29%) Google Tag Manager
2 11 (31.43%) Adobe Analytics
3 2 (5.71%) Google Analytics
Communications & Networking
1 5 (14.29%) HTTP
2 1 (2.86%) Internet
Database & Business Intelligence
1 7 (20.00%) Big Data
2 6 (17.14%) Hadoop
3 3 (8.57%) MS Access
4 2 (5.71%) HBase
4 2 (5.71%) NoSQL
4 2 (5.71%) Power BI
5 1 (2.86%) Data Mining
5 1 (2.86%) MongoDB
Development Applications
1 4 (11.43%) Axure RP
2 1 (2.86%) Dreamweaver
2 1 (2.86%) Git (software)
2 1 (2.86%) Jasmine
2 1 (2.86%) Karma Test Runner
2 1 (2.86%) Mocha
General
1 25 (71.43%) Marketing
2 5 (14.29%) Retail
3 4 (11.43%) Finance
3 4 (11.43%) Telecoms
4 1 (2.86%) Banking
4 1 (2.86%) Legal
Job Titles
1 10 (28.57%) Analyst
1 10 (28.57%) Web Engineer
1 10 (28.57%) Web Manager
2 9 (25.71%) Analytics Manager
3 8 (22.86%) JavaScript Engineer
3 8 (22.86%) Web Analyst
3 8 (22.86%) Web Analytics Manager
4 5 (14.29%) Web Analytics Analyst
5 4 (11.43%) Consultant
5 4 (11.43%) User Experience Consultant
6 3 (8.57%) Big Data Engineer
6 3 (8.57%) Data Engineer
6 3 (8.57%) Developer
6 3 (8.57%) Digital Analyst
7 2 (5.71%) Architect
7 2 (5.71%) Digital Performance Analyst
7 2 (5.71%) Hadoop Engineer
7 2 (5.71%) Java Engineer
7 2 (5.71%) Junior
7 2 (5.71%) Performance Analyst
Libraries, Frameworks & Software Standards
1 11 (31.43%) jQuery
2 10 (28.57%) Regular Expression
3 7 (20.00%) HTML
4 2 (5.71%) CSS
4 2 (5.71%) HTML5
5 1 (2.86%) CSS3
5 1 (2.86%) Dojo
5 1 (2.86%) Node.js
5 1 (2.86%) Sass
Miscellaneous
1 8 (22.86%) Analytical Skills
2 7 (20.00%) Digital Media
3 6 (17.14%) User Experience
4 4 (11.43%) Credit Risk
4 4 (11.43%) Mobile App
5 2 (5.71%) Algorithms
5 2 (5.71%) Social Media
6 1 (2.86%) Handset
Operating Systems
1 2 (5.71%) Linux
Processes & Methodologies
1 35 (100.00%) Analytics
2 10 (28.57%) Digital Marketing
3 8 (22.86%) E-Commerce
4 7 (20.00%) Tag Management
5 6 (17.14%) Agile Software Development
5 6 (17.14%) Business Intelligence
5 6 (17.14%) Digital Analytics
6 5 (14.29%) Actionable Insight
7 4 (11.43%) Behavioural Targeting
7 4 (11.43%) Mentoring
7 4 (11.43%) Prototyping
7 4 (11.43%) Wireframes
8 3 (8.57%) Customer Insight
8 3 (8.57%) Data Analysis
8 3 (8.57%) Data Governance
8 3 (8.57%) Data Management
9 2 (5.71%) CRM
9 2 (5.71%) Mathematics
9 2 (5.71%) Multivariate Testing
9 2 (5.71%) SEO
Programming Languages
1 13 (37.14%) JavaScript
2 3 (8.57%) Java
2 3 (8.57%) Scala
2 3 (8.57%) SQL
3 2 (5.71%) Python
Qualifications
1 1 (2.86%) Degree
Quality Assurance & Compliance
1 1 (2.86%) Disclosure Scotland
Vendors
1 21 (60.00%) Adobe
2 15 (42.86%) Google
3 4 (11.43%) Omniture
4 3 (8.57%) Microsoft
5 2 (5.71%) Cognos
5 2 (5.71%) comScore
5 2 (5.71%) Tealeaf
5 2 (5.71%) Twitter
6 1 (2.86%) Facebook
6 1 (2.86%) Hitwise
6 1 (2.86%) Maxymiser
6 1 (2.86%) Optimizely
6 1 (2.86%) Oracle
6 1 (2.86%) Salesforce.com
6 1 (2.86%) Tealium