Period
to 19 February 2018

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 19 February 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
England > South East
6 months to
19 Feb 2018
Same period 2017 Same period 2016
Rank 287 312 342
Rank change year-on-year +25 +30 -5
Contract jobs citing Web Analytics 77 43 35
As % of all contract IT jobs advertised in the South East 0.46% 0.28% 0.19%
As % of the Processes & Methodologies category 0.56% 0.34% 0.23%
Number of daily rates quoted 46 24 23
South East median daily rate £501 £363 £400
Median daily rate % change year-on-year +38.28% -9.38% +6.67%
10th Percentile £293 £313 £173
90th Percentile £588 £545 £450
England median daily rate £425 £425 £400
% change year-on-year - +6.25% +11.89%
Number of hourly rates quoted 2 0 1
South East median hourly rate £35.50 - £36.00
10th Percentile £31.25 - £35.50
90th Percentile £37.75 - £36.50
England median hourly rate £35.50 - £34.82

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Contract vacancies with a requirement for process or methodology skills 13,843 12,485 14,928
As % of all contract IT jobs advertised in the South East 83.15% 81.91% 81.16%
Number of daily rates quoted 8,319 7,408 8,919
South East median daily rate £425 £413 £400
Median daily rate % change year-on-year +3.03% +3.13% +6.67%
10th Percentile £275 £250 £255
90th Percentile £588 £574 £538
England median daily rate £450 £438 £425
% change year-on-year +2.86% +2.94% +4.29%
Number of hourly rates quoted 424 507 621
South East median hourly rate £25.00 £25.00 £30.25
Median hourly rate % change year-on-year - -17.36% +51.25%
10th Percentile £11.25 £11.06 £11.63
90th Percentile £50.75 £50.00 £53.00
England median hourly rate £24.09 £25.00 £23.50
% change year-on-year -3.64% +6.38% +17.50%

Web Analytics
Job Vacancy Trend in the South East

Job postings citing Web Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Web Analytics in the South East

Web Analytics
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in the South East.

Contractor daily rate trend for Web Analytics in the South East

Web Analytics
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Web Analytics in the South East over the 6 months to 19 February 2018.

Contractor daily rate histogram for Web Analytics in the South East

Web Analytics
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in the South East.

Contractor hourly rate trend for Web Analytics in the South East

Web Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the South East region over the 6 months to 19 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +25 67 £570 +40.31% 6
Berkshire +11 43 £575 +64.29%
Oxfordshire -4 13 £300 -31.43% 5
Buckinghamshire -13 11 £290 -30.75% 1
Middlesex - 5 - -
Hampshire -2 2 £433 -3.89% 2
Surrey - 1 - - 6
West Sussex - 1 - -
Web Analytics
England

For the 6 months to 19 February 2018, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South East region with a requirement for Web Analytics.

1 77 (100.00%) Analytics
2 45 (58.44%) Google
3 42 (54.55%) Agile Software Development
4 30 (38.96%) Adobe
5 25 (32.47%) Web Services
5 25 (32.47%) Salesforce.com
5 25 (32.47%) Adobe Analytics
6 24 (31.17%) User Experience
6 24 (31.17%) Java
7 23 (29.87%) Marketing
7 23 (29.87%) Tag Management
7 23 (29.87%) Tealium
8 22 (28.57%) Kafka
8 22 (28.57%) Google Analytics
9 21 (27.27%) CentOS
9 21 (27.27%) RESTful
9 21 (27.27%) Scala
9 21 (27.27%) Hadoop
9 21 (27.27%) Bash Shell
9 21 (27.27%) JavaScript
9 21 (27.27%) SQL Server
9 21 (27.27%) Linux
9 21 (27.27%) SOAP
9 21 (27.27%) E-Commerce
9 21 (27.27%) PostgreSQL
9 21 (27.27%) Apache Flume
9 21 (27.27%) Big Data
9 21 (27.27%) Sqoop
9 21 (27.27%) Talend
9 21 (27.27%) Hortonworks

Web Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (27.27%) Apache Spark
2 10 (12.99%) CMS
3 6 (7.79%) SharePoint
4 3 (3.90%) Drupal
4 3 (3.90%) IIS
5 2 (2.60%) WebSphere
6 1 (1.30%) Confluence
Applications
1 5 (6.49%) Adobe Creative Suite
1 5 (6.49%) Microsoft Office
2 3 (3.90%) Microsoft PowerPoint
2 3 (3.90%) MS Visio
Business Applications
1 3 (3.90%) Oracle CRM
1 3 (3.90%) Oracle CRM On Demand
1 3 (3.90%) WebTrends
2 1 (1.30%) Dynamics CRM
Cloud Services
1 25 (32.47%) Adobe Analytics
2 22 (28.57%) Google Analytics
3 21 (27.27%) Google Tag Manager
4 2 (2.60%) Microsoft Azure
5 1 (1.30%) SaaS
Communications & Networking
1 6 (7.79%) Internet
2 3 (3.90%) DNS
Database & Business Intelligence
1 21 (27.27%) Apache Hive
1 21 (27.27%) Big Data
1 21 (27.27%) Data Lake
1 21 (27.27%) Hadoop
1 21 (27.27%) HBase
1 21 (27.27%) Impala
1 21 (27.27%) PostgreSQL
1 21 (27.27%) SQL Server
1 21 (27.27%) Sqoop
2 3 (3.90%) MongoDB
3 1 (1.30%) Qlik Sense
3 1 (1.30%) QlikView
Development Applications
1 12 (15.58%) Visual Website Optimizer
2 6 (7.79%) Jasmine
2 6 (7.79%) Karma Test Runner
2 6 (7.79%) Mocha
3 4 (5.19%) Axure RP
4 3 (3.90%) Visual Studio
5 2 (2.60%) Dreamweaver
5 2 (2.60%) Git (software)
6 1 (1.30%) Grunt
6 1 (1.30%) gulp
6 1 (1.30%) JIRA
6 1 (1.30%) Octopus Deploy
6 1 (1.30%) TeamCity
General
1 23 (29.87%) Marketing
2 5 (6.49%) Finance
2 5 (6.49%) Retail
3 4 (5.19%) Banking
4 1 (1.30%) Games
4 1 (1.30%) Pharmaceutical
4 1 (1.30%) Publishing
Job Titles
1 12 (15.58%) Analyst
2 11 (14.29%) Google Analytics Specialist
3 10 (12.99%) Developer
3 10 (12.99%) UX Specialist
4 7 (9.09%) Consultant
4 7 (9.09%) Digital Analytics Specialist
4 7 (9.09%) User Experience Consultant
4 7 (9.09%) Web Analyst
5 6 (7.79%) Web Analytics Specialist
5 6 (7.79%) Web Specialist
6 5 (6.49%) Digital Analyst
6 5 (6.49%) Digital Marketing Specialist
6 5 (6.49%) Marketing Specialist
7 4 (5.19%) Business Analyst
7 4 (5.19%) Designer
7 4 (5.19%) Graphic Designer
7 4 (5.19%) JavaScript Developer
7 4 (5.19%) UI Consultant
7 4 (5.19%) Web Analytics Analyst
7 4 (5.19%) Web Developer
Libraries, Frameworks & Software Standards
1 25 (32.47%) Web Services
2 22 (28.57%) Kafka
3 21 (27.27%) RESTful
3 21 (27.27%) SOAP
4 17 (22.08%) HTML
5 11 (14.29%) CSS
6 8 (10.39%) HTML5
7 5 (6.49%) jQuery
8 3 (3.90%) .NET
8 3 (3.90%) .NET Framework
8 3 (3.90%) AngularJS
8 3 (3.90%) ASP.NET
8 3 (3.90%) ASP.NET Web Forms
8 3 (3.90%) Flash
8 3 (3.90%) Node.js
8 3 (3.90%) XSLT
9 2 (2.60%) Compass CSS Framework
9 2 (2.60%) Dojo
9 2 (2.60%) LESS
9 2 (2.60%) Sass
Miscellaneous
1 24 (31.17%) User Experience
2 21 (27.27%) Greenfield Project
3 9 (11.69%) Social Media
4 5 (6.49%) Animation
4 5 (6.49%) Video Editing
5 4 (5.19%) Graphic Design
6 3 (3.90%) Analytical Skills
6 3 (3.90%) Wiki
7 2 (2.60%) Computer Science
8 1 (1.30%) Mobile App
8 1 (1.30%) Smartphone
Operating Systems
1 21 (27.27%) CentOS
1 21 (27.27%) Linux
Processes & Methodologies
1 77 (100.00%) Analytics
2 42 (54.55%) Agile Software Development
3 23 (29.87%) Tag Management
4 21 (27.27%) Data Strategy
4 21 (27.27%) E-Commerce
5 14 (18.18%) Digital Marketing
6 13 (16.88%) SEO
7 12 (15.58%) A/B Testing
7 12 (15.58%) Conversion Rate Optimisation
7 12 (15.58%) Project Management
8 9 (11.69%) Wireframes
9 7 (9.09%) Responsive Web Design
9 7 (9.09%) Waterfall
10 6 (7.79%) Mentoring
10 6 (7.79%) Test Automation
10 6 (7.79%) Web Development
11 5 (6.49%) Digital Analytics
11 5 (6.49%) Web Design
12 4 (5.19%) Infographics
12 4 (5.19%) Prototyping
Programming Languages
1 24 (31.17%) Java
2 21 (27.27%) Bash Shell
2 21 (27.27%) JavaScript
2 21 (27.27%) Scala
3 3 (3.90%) ES6
3 3 (3.90%) PHP
4 1 (1.30%) C#
4 1 (1.30%) C++
4 1 (1.30%) SQL
Qualifications
1 5 (6.49%) Degree
2 3 (3.90%) PMI Certification
2 3 (3.90%) PMP
3 1 (1.30%) CBAP
3 1 (1.30%) IIBA
3 1 (1.30%) Postgraduate
Quality Assurance & Compliance
1 1 (1.30%) PMO
System Software
1 21 (27.27%) Apache Flume
1 21 (27.27%) HDFS
Systems Management
1 21 (27.27%) Oozie
Vendors
1 45 (58.44%) Google
2 30 (38.96%) Adobe
3 25 (32.47%) Salesforce.com
4 23 (29.87%) Tealium
5 21 (27.27%) Cloudera
5 21 (27.27%) Hortonworks
5 21 (27.27%) MapR
5 21 (27.27%) Talend
6 15 (19.48%) Optimizely
7 12 (15.58%) Crazy Egg
7 12 (15.58%) Hotjar
8 7 (9.09%) Microsoft
9 4 (5.19%) Omniture
10 3 (3.90%) Oracle
11 2 (2.60%) IBM
11 2 (2.60%) Twitter
12 1 (1.30%) Splunk