Period
to 12 December 2018

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 12 December 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
England > South East
6 months to
12 Dec 2018
Same period 2017 Same period 2016
Rank 354 325 325
Rank change year-on-year -29 0 +24
Contract jobs citing Web Analytics 29 45 43
As % of all contract IT jobs advertised in the South East 0.17% 0.27% 0.26%
As % of the Processes & Methodologies category 0.20% 0.32% 0.31%
Number of daily rates quoted 11 27 14
South East median daily rate £408 £500 £338
Median daily rate % change year-on-year -18.50% +48.15% -12.90%
10th Percentile £313 £308 £233
90th Percentile £438 £588 £473
England median daily rate £435 £425 £425
% change year-on-year +2.35% - +9.68%
Number of hourly rates quoted 1 2 2
South East median hourly rate £42.00 £35.50 £35.50
Median hourly rate % change year-on-year +18.31% - -1.39%
10th Percentile £41.00 £31.25 £32.80
90th Percentile £43.00 £37.75 £37.40
England median hourly rate £37.00 £35.50 £35.50
% change year-on-year +4.23% - -1.39%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Contract vacancies with a requirement for process or methodology skills 14,751 14,133 13,737
As % of all contract IT jobs advertised in the South East 86.78% 84.35% 84.00%
Number of daily rates quoted 8,866 8,490 8,236
South East median daily rate £438 £425 £400
Median daily rate % change year-on-year +2.94% +6.25% +1.27%
10th Percentile £279 £263 £250
90th Percentile £588 £575 £563
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 488 460 581
South East median hourly rate £25.56 £23.00 £24.15
Median hourly rate % change year-on-year +11.13% -4.76% -3.40%
10th Percentile £11.85 £11.25 £11.06
90th Percentile £51.00 £50.00 £50.00
England median hourly rate £22.00 £25.00 £22.84
% change year-on-year -12.00% +9.48% +3.80%

Web Analytics
Job Vacancy Trend in the South East

Job postings citing Web Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Web Analytics in the South East

Web Analytics
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in the South East.

Contractor daily rate trend for Web Analytics in the South East

Web Analytics
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Web Analytics in the South East over the 6 months to 12 December 2018.

Contractor daily rate histogram for Web Analytics in the South East

Web Analytics
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in the South East.

Contractor hourly rate trend for Web Analytics in the South East

Web Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the South East region over the 6 months to 12 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Buckinghamshire +21 8 £408 +40.52% 1
Surrey -15 8 £425 -
Thames Valley -24 8 £408 -28.51% 3
Middlesex +16 7 - -
East Sussex -11 3 - - 1
Hampshire -17 3 £325 -24.86% 1
Web Analytics
England

For the 6 months to 12 December 2018, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South East region with a requirement for Web Analytics.

1 29 (100.00%) Analytics
2 16 (55.17%) HTML
2 16 (55.17%) CMS
2 16 (55.17%) Content Management
3 14 (48.28%) Marketing
4 13 (44.83%) Agile Software Development
5 12 (41.38%) Project Management
6 11 (37.93%) CSS
7 10 (34.48%) JavaScript
8 9 (31.03%) Responsive Web Design
8 9 (31.03%) User Experience
9 8 (27.59%) Front End Development
9 8 (27.59%) Mobile App
9 8 (27.59%) Google Analytics
9 8 (27.59%) Google
10 7 (24.14%) jQuery
10 7 (24.14%) HTML5
11 6 (20.69%) APMP
11 6 (20.69%) Drupal
11 6 (20.69%) Management Information System
11 6 (20.69%) Pharmaceutical
11 6 (20.69%) ISEB
11 6 (20.69%) PRINCE2
11 6 (20.69%) Business Analysis
11 6 (20.69%) Scrum
11 6 (20.69%) User-Centered Design (UCD)
11 6 (20.69%) Workshop Facilitation
12 5 (17.24%) Prototyping
12 5 (17.24%) Information Security
12 5 (17.24%) Data Analysis

Web Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (55.17%) CMS
2 6 (20.69%) Drupal
3 1 (3.45%) Marvel
Applications
1 2 (6.90%) Microsoft Excel
1 2 (6.90%) Microsoft Office
2 1 (3.45%) InVision
2 1 (3.45%) Photoshop
Cloud Services
1 8 (27.59%) Google Analytics
2 5 (17.24%) Google Tag Manager
3 4 (13.79%) Adobe Analytics
Database & Business Intelligence
1 3 (10.34%) Big Data
1 3 (10.34%) Data Mining
1 3 (10.34%) Hadoop
1 3 (10.34%) Text Mining
Development Applications
1 2 (6.90%) Bitbucket
1 2 (6.90%) JIRA
2 1 (3.45%) Balsamiq Mockups
2 1 (3.45%) Grunt
2 1 (3.45%) gulp
General
1 14 (48.28%) Marketing
2 6 (20.69%) Pharmaceutical
Job Titles
1 7 (24.14%) Developer
1 7 (24.14%) Front End Developer (Client-Side Developer)
2 6 (20.69%) Project Manager
3 5 (17.24%) IT Manager
4 4 (13.79%) Analyst
5 3 (10.34%) Data Scientist
5 3 (10.34%) Digital Analyst
5 3 (10.34%) Digital Project Manager
6 2 (6.90%) Analytics Manager
6 2 (6.90%) Applications Manager
6 2 (6.90%) Business Analyst
6 2 (6.90%) Digital Analytics Manager
6 2 (6.90%) Implementation Manager
6 2 (6.90%) Project Analyst
6 2 (6.90%) Web Manager
7 1 (3.45%) Business Project Manager
7 1 (3.45%) Delivery Project Manager
7 1 (3.45%) E-Commerce Manager
7 1 (3.45%) E-Commerce Project Manager
7 1 (3.45%) IT Project Manager
Libraries, Frameworks & Software Standards
1 16 (55.17%) HTML
2 11 (37.93%) CSS
3 7 (24.14%) HTML5
3 7 (24.14%) jQuery
4 3 (10.34%) AngularJS
4 3 (10.34%) Natural Language Processing
4 3 (10.34%) React
4 3 (10.34%) Web Services
5 2 (6.90%) Ajax
5 2 (6.90%) GraphQL
5 2 (6.90%) React Native
5 2 (6.90%) REST
6 1 (3.45%) KnockoutJS
Miscellaneous
1 9 (31.03%) User Experience
2 8 (27.59%) Mobile App
3 6 (20.69%) Management Information System
4 5 (17.24%) Analytical Skills
5 3 (10.34%) Algorithms
5 3 (10.34%) Social Media
6 2 (6.90%) Smartphone
Operating Systems
1 3 (10.34%) Android
1 3 (10.34%) Apple iOS
1 3 (10.34%) Linux
1 3 (10.34%) Unix
Processes & Methodologies
1 29 (100.00%) Analytics
2 16 (55.17%) Content Management
3 13 (44.83%) Agile Software Development
4 12 (41.38%) Project Management
5 9 (31.03%) Responsive Web Design
6 8 (27.59%) Front End Development
7 6 (20.69%) Business Analysis
7 6 (20.69%) PRINCE2
7 6 (20.69%) Scrum
7 6 (20.69%) User-Centered Design (UCD)
7 6 (20.69%) Workshop Facilitation
8 5 (17.24%) Data Analysis
8 5 (17.24%) Information Security
8 5 (17.24%) Prototyping
8 5 (17.24%) SDLC
8 5 (17.24%) Stakeholder Management
8 5 (17.24%) Web Development
9 4 (13.79%) Computer Science
9 4 (13.79%) Rapid Prototyping
9 4 (13.79%) Visualisation
Programming Languages
1 10 (34.48%) JavaScript
2 3 (10.34%) C++
2 3 (10.34%) Java
2 3 (10.34%) Python
2 3 (10.34%) Shell Script
3 1 (3.45%) SQL
Qualifications
1 6 (20.69%) APMP
1 6 (20.69%) ISEB
2 4 (13.79%) Computer Science Degree
2 4 (13.79%) Degree
3 1 (3.45%) Security Cleared
Quality Assurance & Compliance
1 5 (17.24%) GxP
2 3 (10.34%) QA
3 1 (3.45%) SLA
3 1 (3.45%) WCAG
Systems Management
1 1 (3.45%) EMC NetWorker
Vendors
1 8 (27.59%) Google
2 4 (13.79%) Adobe
3 2 (6.90%) Atlassian
3 2 (6.90%) Microsoft
4 1 (3.45%) Tableau