Google Analytics (GA)
West Midlands > Birmingham
The table below provides summary statistics and contractor rates for jobs advertised in Birmingham requiring Google Analytics skills. It covers contract job vacancies from the 6 months leading up to 10 February 2026, with comparisons to the same periods in the previous two years.
| 6 months to 10 Feb 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 75 | 60 | - |
| Rank change year-on-year | -15 | - | - |
| Contract jobs citing Google Analytics | 2 | 1 | 0 |
| As % of all contract jobs in Birmingham | 0.24% | 0.17% | - |
| As % of the Cloud Services category | 0.70% | 0.44% | - |
| Number of daily rates quoted | 1 | 0 | 0 |
| 10th Percentile | - | - | - |
| 25th Percentile | £431 | - | - |
| Median daily rate (50th Percentile) | £438 | - | - |
| 75th Percentile | £444 | - | - |
| 90th Percentile | - | - | - |
| West Midlands median daily rate | £438 | - | £413 |
| % change year-on-year | - | - | -9.84% |
| Number of hourly rates quoted | 1 | 0 | 0 |
| 10th Percentile | - | - | - |
| 25th Percentile | £20.25 | - | - |
| Median hourly rate | £20.50 | - | - |
| 75th Percentile | £20.75 | - | - |
| 90th Percentile | - | - | - |
| West Midlands median hourly rate | £20.50 | - | - |
All Cloud Computing Skills
Birmingham
Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in Birmingham.
| Contract vacancies with a requirement for cloud computing skills | 284 | 225 | 236 |
| As % of all contract IT jobs advertised in Birmingham | 34.30% | 37.38% | 30.57% |
| Number of daily rates quoted | 213 | 173 | 170 |
| 10th Percentile | £313 | £192 | £246 |
| 25th Percentile | £417 | £375 | £375 |
| Median daily rate (50th Percentile) | £500 | £500 | £450 |
| Median % change year-on-year | - | +11.11% | -10.89% |
| 75th Percentile | £600 | £613 | £586 |
| 90th Percentile | £675 | £700 | £688 |
| West Midlands median daily rate | £500 | £500 | £460 |
| % change year-on-year | - | +8.70% | -8.91% |
| Number of hourly rates quoted | 3 | 1 | 7 |
| 10th Percentile | £21.20 | - | £14.03 |
| 25th Percentile | £22.63 | - | £17.04 |
| Median hourly rate | £25.00 | £60.00 | £26.00 |
| Median % change year-on-year | -58.33% | +130.77% | +67.85% |
| 75th Percentile | £51.13 | - | £26.50 |
| 90th Percentile | £66.80 | - | £37.90 |
| West Midlands median hourly rate | £27.21 | £20.24 | £19.23 |
| % change year-on-year | +34.44% | +5.28% | +17.51% |
Google Analytics
Job Vacancy Trend in Birmingham
Historical trend showing the proportion of contract IT job postings citing Google Analytics relative to all contract IT jobs advertised in Birmingham.
Google Analytics
Daily Rate Trend in Birmingham
Contractor daily rate distribution trend for jobs in Birmingham citing Google Analytics.
Google Analytics
Co-Occurring Skills & Capabilities in Birmingham by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: