Google Ads (formerly AdWords)
Central London > City of London
The table below provides summary statistics and contractor rates for jobs advertised in the City of London requiring Google Ads skills. It covers contract job vacancies from the 6 months leading up to 15 May 2026, with comparisons to the same periods in the previous two years.
|
|
6 months to
15 May 2026 |
Same period 2025 |
Same period 2024 |
| Rank |
130 |
- |
- |
| Rank change year-on-year |
- |
- |
- |
| Contract jobs citing Google Ads |
2 |
0 |
0 |
| As % of all contract jobs in the City of London |
0.087% |
- |
- |
| As % of the Cloud Services category |
0.22% |
- |
- |
| Number of daily rates quoted |
2 |
0 |
0 |
| 10th Percentile |
- |
- |
- |
| 25th Percentile |
£200 |
- |
- |
| Median daily rate (50th Percentile) |
£201 |
- |
- |
| 75th Percentile |
£201 |
- |
- |
| 90th Percentile |
- |
- |
- |
| Central London median daily rate |
£201 |
- |
- |
Google Ads falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in the City of London.
| Contract vacancies with a requirement for cloud computing skills |
895 |
757 |
852 |
| As % of all contract IT jobs advertised in the City of London |
39.00% |
43.51% |
39.54% |
| Number of daily rates quoted |
620 |
478 |
595 |
| 10th Percentile |
£350 |
£363 |
£363 |
| 25th Percentile |
£450 |
£458 |
£444 |
| Median daily rate (50th Percentile) |
£550 |
£550 |
£543 |
| Median % change year-on-year |
- |
+1.38% |
-8.25% |
| 75th Percentile |
£650 |
£663 |
£668 |
| 90th Percentile |
£750 |
£750 |
£763 |
| Central London median daily rate |
£550 |
£550 |
£525 |
| % change year-on-year |
- |
+4.76% |
-8.70% |
| Number of hourly rates quoted |
10 |
8 |
6 |
| 10th Percentile |
£20.67 |
£24.39 |
£12.75 |
| 25th Percentile |
£25.81 |
£24.66 |
£14.88 |
| Median hourly rate |
£40.64 |
£38.58 |
£22.50 |
| Median % change year-on-year |
+5.35% |
+71.44% |
-73.24% |
| 75th Percentile |
£57.83 |
£61.56 |
£26.19 |
| 90th Percentile |
£75.18 |
£126.25 |
£38.63 |
| Central London median hourly rate |
£40.64 |
£34.65 |
£22.50 |
| % change year-on-year |
+17.29% |
+54.00% |
-72.99% |
Google Ads
Job Vacancy Trend in the City of London
Historical trend showing the proportion of contract IT job postings citing Google Ads relative to all contract IT jobs advertised in the City of London.
Google Ads
Daily Rate Trend in the City of London
Contractor daily rate distribution trend for jobs in the City of London citing Google Ads.
Google Ads
Co-Occurring Skills & Capabilities in the City of London by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
