Web Analytics Contract Job Trends in the City of London

Web Analytics
Central London > City of London

The table below provides summary statistics and contractor rates for jobs advertised in the City of London requiring Web Analytics skills. It covers contract job vacancies from the 6 months leading up to 13 December 2025, with comparisons to the same periods in the previous two years.

6 months to
13 Dec 2025
Same period 2024 Same period 2023
Rank 124 - 139
Rank change year-on-year - - +58
Contract jobs citing Web Analytics 3 0 1
As % of all contract jobs in the City of London 0.17% - 0.038%
As % of the Processes & Methodologies category 0.18% - 0.042%
Number of daily rates quoted 3 0 1
10th Percentile £383 - -
25th Percentile £395 - £563
Median daily rate (50th Percentile) £430 - £575
Median % change year-on-year - - -23.33%
75th Percentile £485 - £588
90th Percentile £509 - -
Central London median daily rate £430 - £575
% change year-on-year - - -23.33%

All Process and Methodology Skills
City of London

Web Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the City of London.

Contract vacancies with a requirement for process or methodology skills 1,644 1,961 2,365
As % of all contract IT jobs advertised in the City of London 91.49% 91.81% 89.69%
Number of daily rates quoted 1,155 1,209 1,674
10th Percentile £330 £370 £363
25th Percentile £419 £474 £463
Median daily rate (50th Percentile) £550 £578 £575
Median % change year-on-year -4.76% +0.43% -
75th Percentile £675 £688 £694
90th Percentile £754 £788 £813
Central London median daily rate £550 £575 £575
% change year-on-year -4.35% - -
Number of hourly rates quoted 18 16 11
10th Percentile £20.06 £16.25 £17.00
25th Percentile £25.88 £22.00 £17.97
Median hourly rate £34.00 £40.50 £25.00
Median % change year-on-year -16.05% +62.00% -51.46%
75th Percentile £52.19 £97.38 £42.38
90th Percentile £63.75 £124.75 £73.75
Central London median hourly rate £31.00 £35.00 £25.50
% change year-on-year -11.43% +37.25% -49.50%

Web Analytics
Job Vacancy Trend in the City of London

Historical trend showing the proportion of contract IT job postings citing Web Analytics relative to all contract IT jobs advertised in the City of London.

Web Analytics job vacancy trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

Contractor daily rate distribution trend for jobs in the City of London citing Web Analytics.

Contractor daily rate distribution trend for jobs in the City of London citing Web Analytics

Web Analytics
Hourly Rate Trend in the City of London

Contractor hourly rate distribution trend for jobs in the City of London citing Web Analytics.

Contractor hourly rate distribution trend for jobs in the City of London citing Web Analytics

Web Analytics
Co-Occurring Skills & Capabilities in the City of London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (66.67%) Adobe Experience Manager
1 2 (66.67%) SharePoint
Cloud Services
1 2 (66.67%) Adobe Analytics
Development Applications
1 2 (66.67%) JIRA
General
1 1 (33.33%) Analytical Skills
1 1 (33.33%) Marketing
1 1 (33.33%) Social Skills
Job Titles
1 1 (33.33%) Consultant
1 1 (33.33%) Lead
1 1 (33.33%) SEO Consultant
1 1 (33.33%) SEO Executive
1 1 (33.33%) Technical Consultant
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) Migration
1 3 (100.00%) SEO
2 2 (66.67%) Benchmarking
2 2 (66.67%) Document Management
2 2 (66.67%) Workflow
2 2 (66.67%) Workflow Management
3 1 (33.33%) Content Writing
3 1 (33.33%) Performance Metrics
3 1 (33.33%) Problem-Solving
Vendors
1 3 (100.00%) Ahrefs
1 3 (100.00%) Google
2 2 (66.67%) Adobe
2 2 (66.67%) Screaming Frog
3 1 (33.33%) Apple
3 1 (33.33%) Optimizely